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Thursday, April 4, 2019

The Definition of Success - Its True Meaning

It is no coincidence that you find yourself reading this article. You were obviously in search of the true definition of success or you would not have clicked the article link. Your quest to define success, led you to the usual reference sites like dictionary.com or webster.com and found their definitions read something like this - having attained wealth, status, honors or the like or having a favorable termination of an attempt or endeavor . Now take a brief moment and ask yourself these three questions, basing your answers solely on the definitions that were previously stated.

1. Do I consider myself successful?
2. Do I have all the wealth, material possessions, status, or honors I desire?
3. Has the outcome of my endeavors been favorable?

Did you answer no to one or maybe all three questions? If so, are you (even for just a moment) thinking, "I guess I'm not a success; and If I'm not a success then I must be a failure." Yep, if that's what you're thinking, then you're absolutely right, a failure you are. However, do not get discouraged, success is still attainable even for the "failures" of this world.

First things first. Stop measuring your success by the typical definitions found online and in other reference materials. If you do not, you will forever see yourself as a failure. With that said, let's take a moment to learn and digest another definition of success, probably the best you'll ever hear. This definition of success is not found on any mainstream website or in any hardback dictionary. it comes from a man by the name of Earl Nightingale. Mr. Nightingale was a motivational speaker back in the 1950s / 60s and was known as the "Dean of Personal Development." He defined success this way - "Success is the progressive realization of a worthy ideal."

Wow! That's worth reading again - "Success is the progressive realization of a worthy ideal." Let's take a moment to break that definition down so that you can truly digest the true meaning of success.

Progressive - meaning to make efforts towards continuous progress.
Realization - turning something imagined into a reality.
Worthy ideal - something that warrants great merit and excellence.

Look at it this way - Success is the continuous effort of taking something of great value that you have imagined and working toward it until it ever becomes a reality. Is not that awesome! No matter what your ideal ideal is, you are a success as long as you are making continuous efforts to turn your dream, your goals, your desires into a reality. So, do not get caught up with the fact that you have not attained it yet, just stay focused, set daily goals, and before you know it, you will attain it.

To Your Success!














Tuesday, February 12, 2019

Recognizing Navigational Tools For the Future of Education

I have to laugh when I think of the times I watched the television program, "Flash Gordon," as he putted through outer space in his make-believe space ship, talking on his make-believe wireless radio, and dressed in his make-believe space suit. Well, I'm not laughing anymore. Today we have shuttled astronauts into outer space, have men living in a Space Station, have space suites that take your temperature and gauge your heart rate, and wireless communication devices that send pictures to Planet Earth. Far fetched from reality? Not anymore. As we speak, the future is starring us in the face, waiting to see how we will promote her in the next 5-10 years.

How did science-fiction become reality over the past 50 years? Let's consider one aspect of innovation: the learning environment - post secondary education. Why post secondary education, you may ask? As post secondary education population increases, programs to accommodate students will develop into curriculum that affords students the freedom to create and design systems they toy with on a daily basis. Are there risks involved in this adaptation process? There are risks involved when change occurs, and leadership should be aware of how to diplomatically confront the risk areas that could slow down progress. Some of the risks that could be encountered due to change are:

o Systems risks

o Subsystem risks

o People

o Financial/economic risks

o Societal/Cultural risks

If communication between systems, subsystems, people, and cultures within the organizational environment has established a strong communication system, risks factors will be at a minimum as long as the creative teams are honest and upfront about their reservations to change.

Let's look into the future through 'futureoculers' and see how the universe of learning can be brought into the present. I want to introduce to you five (5) key trends that I believe affect the current learning environment, can create change, and renovate the perspective of learners and educators for students of the future. These trends could be the key in creating a new perspective in post secondary education for an institution. The key trends are:

o Competitive classroom learning environments - campus on-site/online/distant

o Increase in technological tools

o Teaching/learning environments-more hands on

o Global expansion capability-internal and external

o Student input in the creative learning process

Navigational Systems

Before the five (5) key trends are defined, there needs to be an acknowledgement of how the trends will be supported and regulated through a changing environment. According to de Kluyver, and Pearce, II, having the right systems and processes/subsystems enhances organizational effectiveness and facilitates coping with change. Misaligned systems and processes can be a powerful drag on an organization's ability to adapt. Therefore, check what effect, if any, current systems and processes are likely to have on a company's ability to implement a particular strategy is well advised. Support systems such as a company's planning, budgeting, accounting, information and reward and incentive systems can be critical to successful strategy implementation. Although they do not by themselves define a sustainable competitive advantage, superior support systems help a company adapt more quickly and effectively to changing requirements. A well-designed planning system ensures that planning is an orderly process, gets the right amount of attention by the right executives, and has a balanced external and internal focus. Budgeting and accounting systems are valuable in providing accurate historical data, setting benchmarks and targets, and defining measures of performance. A state-of-the-art information system supports all other corporate systems, and it facilitates analysis as well as internal and external communications. Finally, a properly designed reward and incentive system is key to creating energy through motivation and commitment. A process (or subsystem) is a systematic way of doing things. Processes can be formal or informal; they define organization roles and relationships, and they can facilitate or obstruct change. Some processes or subsystems look beyond immediate issues of implementation to an explicit focus on developing a stronger capacity for adapting to change. Processes/subsystems aimed at creating a learning organization and at fostering continuous improvement are good examples. As an example, processes or subsystems are functional and maintain the operation of the system; the system may be Student Services and the subsystem may be the Financial Aid office or Admissions. Subsystems can be more in depth in relation to office operations, which involves employee positions and their culture; financial advisors, academic advisors, guidance counselors. These operations are functions performed on the human level and could have a positive or negative impact in the development of key trends. If employees are valued and rewarded for their dedication and service, the outcome will be responsible, committed employees for the success of their subsystem.

The Navigator

Every navigator needs a map, a plan, a driver to give direction to for a successful trip. In this case, the driver is several elements:

o Service integrity, reputation

o Affordability with an open door concept

Hughes and Beatty relate drivers as Strategic drivers; those relatively few determinants of sustainable competitive advantage for a particular organization in a particular industry or competitive environment (also called factors of competitive success, key success factors, key value propositions). The reason for identifying a relatively small number of strategic drivers for an organization is primarily to ensure that people become focused about what pattern of inherently limited investments will give the greatest strategic leverage and competitive advantage. Drivers can change over time, or the relative emphasis on those drivers can change, as an organization satisfies its key driver. In the case of post secondary education, drivers help measure success rates in the area of course completion ratio, student retention, and transfer acceptance into a university and/or the successful employment of students. Because change is so rampant in education, it is wise for leadership to anticipate change and develop a spirit of foresight to keep up with global trends.

Drivers can help identify the integrity of internal and external functions of systems and subsystems, as mentioned previously, by identifying entity types that feed the drivers' success. They are:

o Clientele Industry - external Market - feeder high schools, cultural and socio-economic demographic and geographic populations

- Competitors - local and online educational systems

- Nature of Industry - promote a learning community

- Governmental influences - licensed curriculum programs supported by local, state, and federal funds

- Economic and social influences - job market, employers, outreach programs

o College Planning and Environment - internal

- Capacity - Open door environment

- Products and services - high demand curriculum programs that meet, local, state, and federal high demand employment needs

- Market position - Promote on and off-campus activities that attract clientele

- Customers - traditional and non-traditional credit and non-credit students

- Systems, processes, and structures - trained staff and state-of-the art technical systems

- Leadership - integrity-driven, compassionate leadership teams

- Organizational culture - promote on-campus activities promoting a proactive environment for students

According to Hughes and Beatty, these functions can assimilate into the Vision, Mission, and Values statements to define the key strategic drivers for developing successful environments.

Navigating Towards a Destination

With the recognition of systems, subsystems, and drivers, we can see our destination in the distance and their value in building a foundation to support the five key trends. The five (5) key trends will help define strategic thinking in a global perspective; the understanding of futuristic thinking that encompasses: risk taking, imagination, creativity, communication among leadership, and a perspective of how the future can fit into today's agenda. The five (5) key trends are:

1. Competitive Classroom Learning Environments - campus on-site/online/distant

One of the major attractions in education today is to accommodate a student at every level: academically, financially, and socially. These three environments are the mainstream of why one school is selected over another school. Today there is a change in tide. Students who once competed for seats in post secondary schools are becoming a valued asset as post secondary schools compete between each other for students. High schools are no longer the only feeder into colleges. Today, students are coming from home schools, career schools, charter schools, high risk schools, private schools, religious schools, work environments, and ATB tested environments. So, how can the educational system attract students and keep them motivated in an interactive learning environment they can grow in? Wacker and Taylor writes that the story of every great enterprise begins with the delivery of a promise, and every product a great enterprise makes is nothing but an artifact of the truth of that promise. So what great enterprise can be created to attract new students? By creating learning/teaching environments, post secondary schools can prepare students to meet the demands of everyday life and their life in the community. Schools can consider incorporating a learning model to enable professors and/or community leaders/entrepreneurs to team teach in the classroom/online environment. Team Teaching will contribute valuable views into the learning environment, as well as, give students the working community's real-time perspective. In an excerpt from "The University at the Millennium: The Glion Declaration" (1998) quoted by Frank H.T. Rhodes, President Emeritus of Cornell University, for the Louisiana State Board of Regents report, Dr. Rhodes wrote that universities are learning communities, created and supported because of the need of students to learn, the benefit to scholars of intellectual community, and the importance to society of new knowledge, educated leaders, informed citizens, expert professional skills and training, and individual certification and accreditation. Those functions remain distinctive, essential contributions to society; they form the basis of an unwritten social compact, by which, in exchange for the effective and responsible provision of those services, the public supports the university, contributes to its finance, accepts its professional judgment and scholarly certification, and grants it a unique degree of institutional autonomy and scholarly freedom. To experience education is learning, to exercise knowledge is freedom, and to combine them is wisdom.

2. Teaching/learning environments-more hands on

As post secondary educators relinquish hands-on-chalk-board teaching styles and establish group teaching models, students will develop a greater understanding of the theme of the class environment as well as the professor in developing an understanding of the class cultures' stance in learning. Educators are discovering that inclusive learning styles are revamping the teaching model and becoming a positive influence in retention, better grades, camaraderie among students, and a greater respect for the professor. As professors learn to develop relationships with students, interaction will transpire, lecturing will be condensed into a time frame and interactive learning between students and professor will enhance the classroom environment.

3. Global expansion capability-internal and external

Students are surrounded by virtual global environments or are impacted by global elements: the clothes they wear are made overseas, the games they play on their electronic toys are created overseas, the war games they play are created to identify with global war games, etc. The only draw back to this scenario is a truly global learning experience. What they are seeing is not what they are getting; a real time global experience. James Morrison writes that in order to meet unprecedented demand for access, colleges and universities need to expand their use of IT tools via online learning, which will enable them to teach more students without building more classrooms. Moreover, in order for professors to prepare their pupils for success in the global economy, they need to ensure that students can access, analyze, process, and communicate information; use information technology tools; work with people from different cultural backgrounds; and engage in continuous, self-directed learning. Christopher Hayter writes that post secondary schools need to be 'Globally Focused' for the 21st century that includes a global marketplace and be internationally focused. This means ensuring that skills needed to compete in a global marketplace are taught and that the mastery of such skills by students is internationally benchmarked. It may also mean a new emphasis on learning languages and understanding other cultures and the business practices of other countries.

More and more businesses are expanding into the global marketplace, opening corporate offices in foreign countries and hiring and training employees from those countries. Are our college graduates being trained to assimilate into cultures and work side-by-side with employees who may not be able to relate to them? Developing curriculums accommodating social and cultural entities will propel a student into higher realms of learning and create change in the individual student as well as support their career for their future.

4. Student input in the creative learning process

Professors are the gatekeepers in education. However, as Baby Boomer Professors begin to exit the educational workforce and head down the path of retirement, younger generation professors will take their place bringing with them innovative teaching methods that can expand the learning process. Are post secondary educators equipped to prepare for the onslaught of younger generation educators needed to be trained for this mega shift in the workforce? Most important, will those professors caught between Boomers and Xer's be willing to adapt to change in the education industry to accommodate incoming generations? I believe younger generations will impact even the technological industry and challenge change that will equip them for their future. Previous generation students slowly adapted to technological advances. The good news is change can occur, and educators can utilize life experiences from students familiar with technology tools and create fascinating learning environments.

5. Increase in Technological tools

In an Executive Summary written for the National Governors Association in a report called "Innovation America - A Compact for Post Secondary Education," the report reads that while post secondary education in the United States has already achieved key successes in the innovation economy, the public post secondary education system overall risks falling behind its counterparts in many other nations around the world-places where there have been massive efforts to link post secondary education to the specific innovation needs of industries and regions. According to this report, American post secondary education is losing ground in the race to produce innovative and imaginative realms in education. Can this trend be counteracted? With the cooperation of post secondary educational institutions within each community, leadership can create co-op learning environments that can be supported through e-learning and online teaching that can provide virtual reality technology to enhance real-time learning environments. Through Business Development operations currently established in post secondary institutions, a shared technology program can be created that will afford students access to ongoing virtual business environment settings and prepare students with knowledge and insight into a specific industry. As students prepare to transfer, graduate, or seek employment after completing a certification program, virtual experience in the job market can help a student assimilate education and work experience to their advantage. This concept could challenge Human Resource departments to create new mandates in accepting virtual-experienced college graduates as they enter the workforce.

Reaching the Destination

As Flash Gordan lands his Spacecraft on unclaimed territory, you imagine yourself slowly turning the handle to the spaceship with your spaceship gloves, opening the door with explosive anticipation. Your heart racing, sweat running down your brow, and your eyes at half mask waiting to see a new world; a world filled with beauty and potential when suddenly, the television shuts off and your Mom is standing in front of you telling you to get up and go clean your room and stop daydreaming! Ah, Mom, you say to yourself, you just destroyed my imaginary planet! Oh, by the way, did I mention that this was you as a child growing up and using your imagination?

Now that I've created a visual world of potential for you can you see the power within to see the future from the present and help others visualize the potential benefits of change in their lives and the lives of others in an organization? T. Irene Sanders states that thinking in pictures helps us link our intuitive sense of events in the world with our intellectual understanding. Now, more than ever, we need to integrate the techniques of imagination and the skill of intuition with our analytic competencies to help us see and understand the complexities that vex us daily. Visualization is the key to insight and foresight-and the next revolution in strategic thinking and planning.

Can you SEE the systems, subsystems, drivers, and the five (5) trends with a visual perspective in a post secondary educational environment? This is the nature of Strategic Thinking, which can or is taking place in your organization; a cognitive process required for the collection, interpretation, generation, and evaluation of information and ideas that shape an organization's sustainable competitive advantage. The need to stay abreast of progress, technology, and global opportunities will be the change in drivers that will validate the creative elements needed to stay attuned in a global perspective. The author's intention of introducing Flash Gordan into the paper was to create a visual image and demonstrate imagination fulfillment to a present day reality. Is there anything out there that cannot be done if it is fine tuned and prepared for a service of excellence? What are the risks involved by not exercising strategic thinking in the elements mentioned in this article?

Education is not about the present it's about the future. The five (5) trends are only a beginning adventure into an unknown space. Do you remember when you were in college and wished things were done differently, be more exciting, more adventurous? Consider the age groups becoming proficient in technology. Will post secondary educators be prepared to teach/instruct future students? Educators must invite strategic thinking into the system and take the risks needed to build post secondary education back into the global futuristic race of achievement. In an article written by Arthur Hauptman entitled "Strategies for Improving Student Success in Post secondary Education" (07), he concluded his report listing four elements:

1. While there is a growing rhetorical commitment to student success, the reality is that policies often do not mirror the rhetoric. Whether intentional or not, policies in many states are at best benign and often antithetical to improving student success.

2. Policy focus in most states has been to lower tuitions or the provision of student financial aid. This ignores the importance of ensuring adequate supply of seats to accommodate all students as well as providing a proper set of incentives that encourage institutions to recruit, enroll, and graduate the students who are most at-risk.

3. Some progress has been made in developing contemporary practices that have great potential for providing the right incentives in place of redress this traditional imbalance. But much more needs to be done in this regard.

4. Efforts to create incentives for students to be better prepared and for institutions to enroll and graduate more at-risk students have the potential for greatly improving rates of retention and degree completion.

Can the five trends be a stepping stone in rebuilding or strengthening the weakest link in the system? The evidence of deficiency is public, and that's a good start. Educators have the choice to rebuild and prepare for the advancement of our future; our students. I encourage you to take the five (5) trends and see how they can accommodate your institute of higher learning.














Wednesday, November 21, 2018

Essential Features of Devops Technology in This Cloud Era

DevOps is the evolution of traditional application development and operations roles driven by consumerization of all software and business demand for agility. DevOps facilitates the needs of today's businesses to stay relevant by constantly innovating through software.

DevOps is about people and processes as much as if not more than tools. Without cultural and process changes, technology alone cannot enable DevOps success. DEVOPS, one of first challenges is to find out what the industry really thinks "DevOps" means. DEVOPS asked experts from across the industry to define what DevOps means to them. The purpose of this list is not to come up with a one-sentence definition of DevOps to appeal to all. The goal is to show just how many varied ideas are connected with the concept of DevOps, and in the process learn a little more what DevOps is all about.

Several of the top experts in the DevOps arena made this very clear while DEVOPS was compiling this list. That being said, a variety of technologies can be critical to supporting the people and processes that drive DevOps. DEVOPS asked experts from across the industry for their recommendation on a key technology required for DevOps.

DevOps tools are designed to support those definitive aspects of DevOps: collaboration, breaking down silos, bringing Dev and Ops together, agile development, continuous delivery and automation, to name a few.

List covers performance management, monitoring and analytics.

1. APPLICATION PERFORMANCE MANAGEMENT: There are clearly so many tools vital to DevOps advancement, but Application Performance Management is the one that stands out today as it has become so highly ingrained as the primary vehicle by which practitioners aggregate and share critical data.

2. MONITORING: While DevOps is most often associated with automation and continuous delivery/integration tools, I believe the single most important tool that organizations need to properly adopt and use to make a transformation to DevOps is a monitoring system. You cannot improve what you can't measure. Implementing key metrics across the business to help recognize areas that are in most need of improvement is the key to identifying the bottlenecks that prevent DevOps adoption.

3. END USER EXPERIENCE MONITORING: The parts of DevOps which turn the tide around and start exposing data from production to developers are also increasingly deployed, but the processes around these are not. For example, tools that enable exposure to the actual end user experience in production would need to become more transparent for the engineering departments instead of just operations. Even more so, many of such tools provide value to the business side as well, so a successful deployment in the user experience monitoring domain would satisfy even more stakeholders.

4. SYNTHETIC MONITORING: DevOps implies that you need to communicate between Ops and Dev in a good way. Using application/API driven synthetic monitoring will always give you the yardstick to measure your success.

5. INFRASTRUCTURE MANAGEMENT: If you are stranded on a desert island (but with a strong and reliable Internet connection) you still need to ensure your infrastructure is performing and your users are happy with their experience. What's needed is a solid and extensible Digital Infrastructure Management Platform that can collect data from every layer of your stack, analyze what's normal, what's not, and visualize the impact of anomalous behavior. This will allow you to catch issues that can affect your operations before they truly impact your business.

6. INCIDENT MANAGEMENT: Organizations must understand that tools are only one part of the answer. They must have the people, processes, and tools in place in order to successfully implement a DevOps environment. There are a number of helpful tools in the DevOps ecosystem. You want to think along the lines of productivity, repeatability, and safety when considering tools best suited to facilitate a DevOps mindset.

7. ANALYTICS: DevOps needs tools that go beyond continuous release and deploy. They need tools that provide continuous analytics in order to measure and analyze application activities against business objectives. While the focus is often on continuous release and deploy, that is not always possible in some firms due to regulatory concerns. However, the need is there for continuous monitoring, tracking and analytics. First, use monitoring to gather end-user experience data as well as infrastructure and application data. Then, track and stitch transactions together to show a timeline of what happened. Finally, create shared metrics that enable the analysis to be compared to both technical and business objectives.

8. MANAGER OF MANAGERS: The DevOps agile development model extends to its tools, and we've seen a huge proliferation of tools introduced to improve some aspect of monitoring. While each tool solves a specific problem, the proliferation has inadvertently fostered silos of expertise, domain-specific views and massive data volumes generated in various formats. As application count and architectural complexity increases, the must-have tool to scale production support is an analytics-driven Manager of Managers. It has to ingest all of this operational event data and apply machine learning to automate the noise reduction and alert correlation. This gives DevOps teams earlier warning of unfolding issues, better collaboration, visibility into root cause - ultimately reducing the impact of production outages and incidents.














Saturday, February 23, 2019

Why Writing Copy for Your Own Business Can Backfire

Copywriting is essential for all business. While copywriting alone will not determine your success, the lack of that can certainly spell your early demise. The problem for most is that while copywriting is a phrase most business professionals have heard, not all really know what it means. So, let us first define copywriting. I went to the font of all knowledge on the internet, known by its layman name of Wikipedia, and saw that the definition of copywriting is "written content conveyed through online or print materials. This type of written material is often to persuade a person or a group as well as to raise brand awareness. "

Now that we know what copywriting is, we can list several of the ways that it is used in business. We have information appearing on websites, sales brochures, career opportunity announcements, press releases, scripts for videos, statements by high level employees, and white papers that are sent to inform others in the same industry about changes and innovations. All of these things are available services that a copywriter may offer.

But why should not the CEO write these things. Surely he or she knows a great deal about the industry and could write fantastic material about it, right? Well, not really. First off, knowledge of a subject does not automatically grant you the ability to convey that knowledge to others. Just because you understand a topic perfectly does not mean you can help others to do the same. But, even if our imagination CEO can talk about the subject or even write about it, they still should avoid using their time to do the copywriting. You see, copywriting is a time-consuming process. You need to create a basic structure of what you are going to write which can change depending on the type of medium you are writing on. Also, you need to have your work checked by another set of eyes. Many time a mistake will only be done by having someone else look it over. So, after taking the time to have all of this done, and doing a final rewrite, you will finally have a piece that can be released to the public to generate whatever reaction you were going for. That is simply too much time for the most skilled and knowledgeable people at a company to spend on something that is quite easy to find a pro to do for you.

The most important reason a CEO or other high level employee should avoid writing their own company's copy is that they are simply too important to do so. In order for a company to be truly successful, they must make sure that every employee is doing what they excel at. The marketers must be marketing, the product creators must be creating, etc. A CEO's job is to run a whole company. Whether that is a few employees, or a few thousand, they must take on the responsibility and focus on that alone to ensure the greatest level of success. Beside, successful executives know the power of assigning tasks, so why not assign this one to someone who is more suited to the task at hand than you are?

Big corporations have money to burn and can easily pay for top end copwriters to write everything for them. But, what about the small business owner? There are still great, affordable options out there on freelance sites where you can find the type of writer you need, and can do it on a budget. Do not be afraid to try them out. The small investment you make now may end up paying huge dividends in the future. Not only by having your copy written by a professional, but by being able to spend your time doing things that are grow your business the most. When done right, everyone wins in the end.














Monday, April 1, 2019

The Five Components of a Business Strategy

Can you define exactly what makes up a business strategy? Some people say no, but we think you can.

In fact, we believe a valid business strategy has five components:

  1. Your company's current or desired core competencies
  2. A description of how you will differentiate vs. competitors
  3. The industry or industries in which you intend to compete
  4. The initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development
  5. A financial forecast that shows how your plans will meet stakeholder requirements over the next 3 to 5 years
Let's look at each of these components .

The first component of a valid business strategy is a clear description of your company's current or desired core competencies.

You may be thinking, "Great, but what's a 'core competency?"' While there are many definitions, here's a good one from Wikipedia:

" ACore competency is something that a firm can do well and that meets the following three conditions:

  • It provides consumer benefits
  • It is not easy for competitors to imitate
  • It can be leveraged widely to many products and markets.

A core competency can take various forms, including technical / subject matter know how, a reliable process, and / or close relationships with customers and suppliers. It may also include product development or culture, such as employee dedication. "

For example, we could say that Southwest Airlines is a reliable airline that offers low fares. But in order to provide those benefits, it has to have certain "core competencies," important capabilities that enable it to have low fares and to be reliable. We believe that Southwest Airlines has four core competencies that it executes so well that it regularly beats all other US airlines in terms of profitability.

These core competencies are:

  • The lowest operating costs per plane
  • An economic point-to-point airport network
  • A fanatical culture focused on customer service and cost savings
  • An ability to keep planes in the air more of the time than its competitors.

Southwest airlines could not offer the benefits of low prices and reliable service if it did not master these core competencies. What key benefits do you want to offer your customers? What core competencies do you need to master to provide them?

The second component of a valid business strategy is a description of how you differentiate vs. competitors.

In our experience, differentiation is about being the best at something. This should be encapsulated in your mission statement - what are your company's aspirations and how are you going to beat the competition? We just talked about how Southwest Airlines differentiates - what are you going to offer customers that will make them choose your products or services so that you can grow your business?

It takes a lot of hard work to come up with a great answer to this question and even more work to make that difference real. It's easy for us to say that Southwest is the best low-cost airline in the US, but it's extraordinarily difficult for them to pull it off.

The third component of a valid business strategy is a description of the industry or industries in which you intend to compete.

You need to be able to define just what kind of company you are - are you a furniture manufacturer? A gift card retailer? A consulting firm, a bearings distributor, a toy importer, etc.? This step sounds easy but we find that companies are often so concerned about getting too narrow in their focus that they fail to become really clear about what they want to do. A company with a good business strategy will have thought through these issues and made the hard decisions necessary to clarify its identity. If it has, it can easily pass the litmus test of identifying the industry or industries in which it operates.

The fourth component of a business strategy is the set of initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development.

These are the plans that guide your company's focus and resource allocation over the next several years. If your business strategy is specific enough to be relevant, you will have detailed plans in all of these areas.

The fifth component of a business strategy is a financial plan that forecasts the results you expect to get from your plans and illustrates how they will meet stakeholder requirements over the next 3 to 5 years.

Your strategic planning process can not be separated from your annual budget process. In the vast majority of companies, if it's not in the budget, it does not exist. That's why you have to have a very senior financial person on your strategic planning team, preferably the CFO. During the planning process, your team must agree a financial plan that estimates the results of implementing your strategy. This plan needs to earn the approval of your company's management and board and should be reviewed on a regular basis to track results and make refinements.

So - those are the five components of a valid business strategy. Good luck planning your success. And succeeding because you plan.














Saturday, November 10, 2018

5-Step Checklist to Devise Impressive Mobile Applications

The more mobile technology is advancing, the more the market demands of diverse mobile apps are increasing almost following an exponential graph. Today, both iOS and Android platform has their own huge market and most of the mobile application developers are devoting them to build user-centric, feature-rich and business-driven applications for mobile devices. Here is a 5-step checklist that would help you develop stellar mobile apps smoothly.

# 1 Clearly Define Goals and Requirements

The first step is to set a well-defined and proper goal so that you can chalk out a plan on how to reach that goal. If you do not preset the goal clearly, you might get lost at the halfway! Once you know what you want in your mobile application, what features what benefits the users are going to get using your app, you can go ahead with the development process. Before starting with the development process, another important thing to decide is on which platform you want to build the application.

# 2 UX Aspect

To build a successful mobile application, you need to pay special attention to the UX aspect. This defines or makes sure that the users can have a good app experience. Even if your app is top-notch at its looks, design and graphics, until and without it can offer the app users a satisfactory experience, it can not gain that much success in today's vying market. For the mobiles that have a touchscreen interface, it is advisable for the developers to devise multi-touch gestures so that the app users can smoothly navigate it. Apart from being user-friendly, developers need to make that application aesthetically appealing as well.

# 3 Development Process

This part is mostly about writing the coding part. Creating a proper prototype, obtaining approval from clients in the case of building custom applications - everything is part of this development phase. The developers should have in-depth expertise in using the programming language along with the updated tools. According to your requirements, they can integrate different web services, can link the mobile app to cloud storage of backend along with integrating the social sites, payment gateway etc.

# 4 Thorough Testing

There are several parts of this testing phase - QC Checking, UAT (User Acceptance Testing) and Unit Testing. With the help of a simulator, the developers and the designers can effortlessly test the developed application to check whenever any error or any bug is present or not. Before launching the app in the app store, this thorough testing stage makes sure that quality of the app is as per the market standard and it is free from any kind of technical glitches.

# 5 Deployment

This is the last stage of the development process. In this phase, the newly built app appears live in the app store. This step includes distribution of apps as well.

Well, another crucial thing is to market this newly launched mobile app. Without a well-planned and quality marketing strategy, even a feature-rich and impressive app fails to do satisfactory business that it should have in this competing market. Here, jotting down a smart marketing strategy for the freshly developed application is utterly vital.