BOTS Companion of a Modern Revenue Manager

Bots have become an important part of human life both, at the personal and professional front and their involvement is climbing new peaks with every passing day. They surround us in our daily life in the form of Artificial Intelligence, Search Engines, and Software. Part of it has also paved way for smarter and efficient revenue management for hotels fueling the debt that if humans should be irrevocably replaced with bots for this complex round the clock function. Although the practice may be at a nascent stage to draw concluding, it has certainly made a mark in the real of the hospitality industry and has become an indispensable part of any hotel revenue management.

Artificial Intelligence powered robots can analyze and synthesize large chunks of hotel data collected at various touch points in a fraction of seconds to present meaningful insights about the booking pattern, demand, guest behavior which is impossible to be grouped or processed by any amount of human workforce with the same efficiency as bots. It will not be an exaggeration to say that the Artificial Intelligence has sort of revolutionized the hospitality industry across the globe, enabling every business to improve on multiple fronts like hotel pricing, price optimization, revenue management, guest experience management, booking management, demand and even capacity optimization of properties.

Furthermore, these bots are also capable of analyzing trends and trace upcoming events in the town to estimate the rise in demand, providing enough room for revenue managers to tweak the pricing and availability instead of fire fighting the situation at the last minute.

Leading hotels have already started betting big on AI powered bots and poised to explore new ways to make bots a part of their business operations. One significant advantage bots have over humans is that they can work tirelessly 24X7 with the same precision. Hotel industry requires attention 24X7 and is one of the most dynamic industries with continuous fluctuations in trends, demand, and prices. That is where these robust machines have huge value to add to the revenue management realm. These invisible machines can not only quickly determine the best rates at a particular time for your property, (room rate optimization) but also advise the revenue managers on which segment to target and the kind of promotional offers to be run to maximize the revenue.

Another major area where hotels continue to hustle is direct bookings. Hotels have been continuously trying to improve booking numbers on their own website since OTA missions are touching skies, eating up a major revenue share of hotels. Hotels would be surprised to know that even in this area, bots can improve their game and help increase the number of bookings by a decent percentage. With advanced learning capabilities and rigorous analysis of visitor's purchasing behavior, AI powered bots can refine the visitor experience and personalize every visitor's journey to their needs and interests. This increments visitor engagement and reduces the cycle time of purchase leading to conversion on the hotel website itself.

This again brings us to the joke that wherever revenue managers can be gradually replaced by bots completely risking their roles and jobs in the industry altogether. The answer is obviously NO since these micro machines can only process and analyze only a set number of parameters in their decision and often neglect external market implications that may not be considered by such bots but are easily identifiable only by human revenue managers and this acumen is gained by experience.

Therefore, the ideal mix should be machine results mediated and supervised by human revenue managers. For eg, Pricing is one area which could have been automated with a reasonable amount of diligence and control of the revenue manager. Similarly, online reputation management can also be monitored with technology; however, a personalized approach will take you a long way. The key is to automate the processes that require minimum human intervention and involve human where necessary. This will help revenue managers to don more hats at the same time like exploring more avenues to maximize per guest audience and focus on other revenue increasing strategies.

Thus, witnessing the scenarios discussed above, we can conclude that the status of the bots is of a companion to revenue managers instead of a successor who will complement them at every step with razor fast information and analysis of the market and competition, enabling revenue managers to take informed decisions in no time and help them optimize revenues and drive the hotel towards new millions of success.

Understanding GLBA Compliance

When an individual or an enterprise employs the services, or uses the products of any financial institution, they are protected by the Gramm-Leach-Bliley Act or GLBA. This act is applicable to all financial institutions and has been enforced to protect customers' confidential information. The FTC or Federal Trade Commission presides over all institutions that provide loans, advice related to finance and investments or insurance. All loan brokers, debt collectors, entities who prepare tax returns, banks, real estate settlement service providers, non-bank mortgage lenders and real estate appraisers come under the purview of this act.

As per the GLBA compliance financial institutions have to implement security standards to protect the customer's information from unforeseen threats. The act mainly provides cover for collecting, disclosing and protecting customer's personal information. Thus it is extremely necessary for all financial institutions to implement a compliance management procedure that takes care of the security policies.

Importance of GLBA

It is not a simple job to handle a financial institution. Simply providing attractive offers is not enough to acquire and retain customers. It is also extremely important to safeguard customer information and ensure their security. Financial issues are highly sensitive and critical. Therefore organizations in this sector have stringent security measures to adopt. Effective compliance management software can be helpful in ensuring GLBA compliance to a large extent. Here are the features common to most GLBA compliance solutions in the market:

GLBA Compliance Management Software Features

1. Cloud based program using on-premise deployment procedures to help reduce large investments. With easily available cloud based services the returns are very high.

2. They reduce the time typically wasted on individual compliance processes, and therefore reduce management costs.

3. A centralized repository procedures handle the data efficiently by storing documents, evidences and processes in one place. Accessibility to this data is possible from any location and at any time.

4. With the help of centralized dashboards, institutions can have clear visibility of the compliance status that is being enforced across multiple units located globally.

5. They provide a web based secure interface for easy accessibility, management of workflow, inventory control and document management.

6. They conduct intranet scanning of information and integrate all information related to compliance from several sources and match them against compliance signatures.

7. They handle all activities that are relevant to compliance and compliance compliance regulation optimization by sending reminders.

8. They monitor and track movements to detect any loopholes and immediately set remediation processes in action.

9.They provide an exhaustive audit trail.

GLBA compliance has been beneficial to both customers and financial institutions. While the mandatory regulations of GLBA ensure a high degree of IT security, making financial institutions safer for customers, by ensuring compliance with GLBA financial institutions can win people's trust and attract more prospects.

Nokia E90 Communicator - Companion For Globetrotting

Nokia E90 is a GSM 2100 MHZ Communicator phone which looks great and well built. The mobile has good voice quality, Bluetooth file exchange with excellent speed and fast WI-FI capabilities. The wide connectivity options are quad-band EGSM, 3G connectivity both WCDMA and HSDPA, WI-FI, Bluetooth with stereo and audio support, Infrared and USB. It has a 3.2 mega pixel camera with auto focus and flash, a FM radio, audio jack for headsets and DVD quality video recording plus an integrated GPS chipset. There is an external QVGA screen with a number keypad and a large 800 x 352 pixels internal screen with full QWERTY keyboard. The keyboard quality is good giving good tactile feedback and enables the user to type fast. The VoIP functionality in this WI-FI enabled smartphone is top notch. With all its great software and a perfect hardware design, it brings significant value to the business user in everyday work this justifies the high price. E90 introduces a new platform to its Communicator line called Series 60v3.

The Communicator

The wide range of communication options of Nokia E90 makes it a true Communicator. Email has the support of SMTP and POP protocols and push mail options, instant messaging and a text-to-speech reader.
It includes a 3.2 mega pixel camera with auto focus and flash and a secondary camera for video calling. Its software capabilities are very impressive especially the document editor QuickOffice that handles MS Office documents, zip files and PGF files very well. The Personal Information Management tools with provision for adding more applications. Data and media clips up to 2 MB can be stored on MicroSD cards.

The Companion

It can be described as a tiny hand held computer rather than a mobile phone with a talk time of 5 hours and a 14 days standby though it can be shortened by the use of 3G, Bluetooth etc. The in-built GPS function performances things beyond basic location based services, as the addition of "Nokia Maps" application with the free Satellite navigation package as a value added feature. This most feature packed device has very few compromises and works as a phone as well as a multimedia computer and an efficient companion.