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Wednesday, March 27, 2019

BOTS Companion of a Modern Revenue Manager

Bots have become an important part of human life both, at the personal and professional front and their involvement is climbing new peaks with every passing day. They surround us in our daily life in the form of Artificial Intelligence, Search Engines, and Software. Part of it has also paved way for smarter and efficient revenue management for hotels fueling the debt that if humans should be irrevocably replaced with bots for this complex round the clock function. Although the practice may be at a nascent stage to draw concluding, it has certainly made a mark in the real of the hospitality industry and has become an indispensable part of any hotel revenue management.

Artificial Intelligence powered robots can analyze and synthesize large chunks of hotel data collected at various touch points in a fraction of seconds to present meaningful insights about the booking pattern, demand, guest behavior which is impossible to be grouped or processed by any amount of human workforce with the same efficiency as bots. It will not be an exaggeration to say that the Artificial Intelligence has sort of revolutionized the hospitality industry across the globe, enabling every business to improve on multiple fronts like hotel pricing, price optimization, revenue management, guest experience management, booking management, demand and even capacity optimization of properties.

Furthermore, these bots are also capable of analyzing trends and trace upcoming events in the town to estimate the rise in demand, providing enough room for revenue managers to tweak the pricing and availability instead of fire fighting the situation at the last minute.

Leading hotels have already started betting big on AI powered bots and poised to explore new ways to make bots a part of their business operations. One significant advantage bots have over humans is that they can work tirelessly 24X7 with the same precision. Hotel industry requires attention 24X7 and is one of the most dynamic industries with continuous fluctuations in trends, demand, and prices. That is where these robust machines have huge value to add to the revenue management realm. These invisible machines can not only quickly determine the best rates at a particular time for your property, (room rate optimization) but also advise the revenue managers on which segment to target and the kind of promotional offers to be run to maximize the revenue.

Another major area where hotels continue to hustle is direct bookings. Hotels have been continuously trying to improve booking numbers on their own website since OTA missions are touching skies, eating up a major revenue share of hotels. Hotels would be surprised to know that even in this area, bots can improve their game and help increase the number of bookings by a decent percentage. With advanced learning capabilities and rigorous analysis of visitor's purchasing behavior, AI powered bots can refine the visitor experience and personalize every visitor's journey to their needs and interests. This increments visitor engagement and reduces the cycle time of purchase leading to conversion on the hotel website itself.

This again brings us to the joke that wherever revenue managers can be gradually replaced by bots completely risking their roles and jobs in the industry altogether. The answer is obviously NO since these micro machines can only process and analyze only a set number of parameters in their decision and often neglect external market implications that may not be considered by such bots but are easily identifiable only by human revenue managers and this acumen is gained by experience.

Therefore, the ideal mix should be machine results mediated and supervised by human revenue managers. For eg, Pricing is one area which could have been automated with a reasonable amount of diligence and control of the revenue manager. Similarly, online reputation management can also be monitored with technology; however, a personalized approach will take you a long way. The key is to automate the processes that require minimum human intervention and involve human where necessary. This will help revenue managers to don more hats at the same time like exploring more avenues to maximize per guest audience and focus on other revenue increasing strategies.

Thus, witnessing the scenarios discussed above, we can conclude that the status of the bots is of a companion to revenue managers instead of a successor who will complement them at every step with razor fast information and analysis of the market and competition, enabling revenue managers to take informed decisions in no time and help them optimize revenues and drive the hotel towards new millions of success.














Thursday, March 28, 2019

Five Career Problems of Young Managers

1. Early Frustration and Dissatisfaction

Young managers' job expectations often absent reality. Since their academic training may have focused on cases in which they took the roles of top-level executives, they may now expect to get a lot of responsibility quickly. Instead, they are often placed in routine, boring jobs until they have proven themselves. As a result, young managers may experience some real reality shock, become frustrated, and possibly leave the firm. If the company has painted an overly bright picture when recruiting, this reality shock may be especially great.

2. Insensitivity and Passivity

Organizations are political. Often young managers are either insensitive to the political aspects of organizations or may resent them. Or they may simply be passive, hoping that things will turn out for the best. As a result, they may not actively explore the organizational environment to understand relationships and obligations and clarify their own positions. Further, they may be unaware of the real criteria by which performance is rated. In some cases hard criteria such as performance are difficult to assess, and superiors may focus instead on whether the young manager fits their prejudices. Appearance, speech habits, managerial style, and other subjective measures may be used for evaluation.

3. Loyalty Dilemmas

Most people in authority value subordinates' loyalty, varied defined. However, there are many versions of loyalty. Some see loyalty as obedience-subordinates are loyal if they do what they are told. Others interpret loyalty as placing in effort and long hours to prove concern for the company. To still others, loyalty is successful completion of tasks, or protection of the superior from ridicule and adverse evaluation by others, or giving the superior honest information about mistakes and potential failures. Unfortunately, young managers often do not know which version of loyalty the organization or superior-expectations. Sometimes multiple versions are demanded simultaneously. For instance, the superior may expect strict obedience but be angry if obedience leads to poor performance. These uncertainties and conflicts may cause the young manager to conform to power and authority, to try to change the superior's expectations, or to leave.

4. Personal Anxiety

Young managers may experience anxiety. They often find that, just at the time they are beginning to reap the rewards of their jobs, they question the value of what they are doing. They may say, "I am making $ 30,000 a year, but I do not think what the company produces has much value to society." As a result, young managers may fear that they are "selling out." These concerns can lead to difficult choices.

Young managers can change their personal values, appear to be troublemakers, or leave their jobs. Young managers may also feel anxiety about commitment to the organization. Although they may feel that they would benefit from conforming to the norms of the organization and having a sense of certainty about their careers, they do not want to close doors and shatter illusions about possibilities.

Finally, young managers may feel anxious about being dependent on others in the organization. Just at the point in their lives when they are declaring psychological independence from home and parental authority, they are becoming dependent on superiors and others in the firm. They may also feel anxiety because others in the organization-subordinates, peers, and even superiors-are dependent on them.

5. Ethical Dilemmas

Most young managers face unexpected career dilemmas that force them to think about what is ethical and unethical. In making ethical choices, young managers may find themselves torn between economic self-interest, obedience to the law, observation of religious principals, obedience to a superior, and doing the greatest good for the greatest number.














Human Resources Diplomacy

Human resource management is not always or solely the presentation of gifts. Sometimes bad news has to be delivered. We are not thinking here of bad news as in, "You're fired," in which the relationship is ended. Think instead of "You did not get the promotion" or "We will not fund that training in your case." It sometimes helps to be able to layoff at least some of the blame in such instances. Doing so can help preserve cordial relations between a superior and subordinate. In addition, hearing bad news from a third person may help the person getting the bad news to save face, a psychological fact of life that has a lot to do with the persistence of management consulting as an industry.

As for objectivity, it is sadly the case that some general managers are less than paragons of objectivity and virtue. Some are susceptible to corruption, some attend to private agendas, some are prejudiced, and some are simply capricious. To place the administration of human resources practices solely in the hands of such a manager is unlawfully to produce good outcomes. Moreover, to place the administration of human resources practices solely in the hands of a virtuous paragon can lead to (incorrect) feelings of caprice, corruption, prejudice, and so forth. Not all paragons have had the time and track record needed to develop the untarnished reputation that deserve, and an employee who is denied a promotion or rise by a paragon can be forgiven for sometimes confusing his own unhappy exit with managerial discretion exercised unfairly. And when an individual manager is given a lot of authority, even if she is incorruptible, the temptation to try to corrupt her might prove too strong for those who futures she will influence.

Even a line manager who is a veritable paragon of merit and who is recognized as such has a lot of concerns to balance. When some of those concerns involve measures of performance that can be affected quickly (such as product shipping date) and others involve noisier, long-delayed outputs (such as the manager's and firm's reputation with the work), line managers may make compromises that are not in the organization's long-term interests.

Individual line managers may not fully understand or appreciate the organization's human resources strategy and policies, and the long-term reputation sent with employees. This can be a particular problem in settings characterized by relatively high rates of managerial mobility, which can impede stability, consistency, and "memory" as far as human resources management is concerned. Simplicity, consistency, and clarity must be traded off against the complexities of real life.

For all these reasons, human resources experts in particular special areas can play an important role in advising and educating line managers; helping sustain a coherent and consistent human resources philosophy through the organization; and even, in some cases, acting as independent authorities or appealing officers, in case employees feel aggrieved by line management decisions.

In-the-field human resources specialists can also help in evaluating and improving the performance of line managers. It is perhaps difficult to evaluate performance in the area of ​​human resources strategy and policy formation, but even evaluating how well policies are implemented is difficult. General Managers have a lot of things to attend to, and it is therefore expected and natural that human resources will be pushed toward the back burner.

Promoting a culture that elevates the management of human resources, relying on intrinsic motivation of line managers to some extent. But some accountability - some measurement of performance - will support the desired culture. Specialists are likely to have the best training and widest range of evidence for conducting comparative evaluations of human resources performance. Hence, they are well positioned to provide measures of performance on which line manager accountability can be based and to counsel line managers regarding how to improve their effectiveness in formulating and implementing policies for their units.














Friday, March 29, 2019

Are Your Managers Ready for Generation Y Employees?

Generation Y or the "Internet Generation" will dramatically change every aspect of your business in the next five years!

Change will be constant, rapid and revolutionary. Want proof?

First, the Massachusetts Institute of Technology is putting all of their 1,500 courses on the Internet. MIT believes that the "disclosure of knowledge and information can open new doors to the powerful benefits of education for humanity around the world." That means students, educators and self-learners will be able to audit these courses when and where they want.

Second, Bob Lutz, General Motors Vice Chairman, has a blog to communicate directly with his customers. It is an invaluable way to get important information out to the market. It is also a vehicle for timely and accurate feedback. Other GM executives are setting up blogs to talk directly to and get information from their employees. By comparison, Microsoft has over 1,500 customer and employee blogs.

Third, YouTube is an Internet overnight success story. It allows people to upload and share videos over the Internet. To date they have 100 million videos on their site and receive another 65,000 per day. The company was founded in February 2005, and was never profitable. Yet, Google understands the potential of their technology and purchased the company nineteen months later for $ 1.65 billion.

While Gen X employees understand Internet, multitasking and instant communications, Generation Y members excels at use of these three tools, and they will use them to transform business. They will challenge every aspect of the workplace.

How do the different generational employees look managers?

B oomers: The boss is not always right, but the boss is always the boss. I will put in long hours to get ahead. If necessary, I will do so at the expense of my family.

Generation X: The boss is not always right, but I'm not going to be here very long. I watched my parent's jobs being downsized or outsourced so I do not have the same loyalty to a company they did. I'm not married to the company; I value my life outside of work.

Generation Y: The boss is not always right, but are they open to new ways to do business? Events like 9/11 and the Columbine High School shooting have taught us that life can be fleeting. The Internet as exposed us to new ways of approaching life and work. I want to flexibility, to be valued for my ideas and my work and I want time off to volunteer.

They are called Generation Y, as in "why," because they are constantly questioning the status quo. They are almost as large as the Boomer generation and are over 65% larger than the Generation X group. In the next twenty-five years 80 million Boomers will be retiring. As the Boomers retire, the Gen X employees will become the Gen Y's managers. However, because of their sheer size Generation Y will be the overwhelming influence in the workplace for the next fifty years.

Generation Y fully embraces technology. Today's twenty-year-old college graduate was only five years old when the Internet was developed in 1992. They have always had the world at their finger tips. They grow up with instant messaging, text messaging, cell phones, iPods, PDAs, MySpace, YouTube, multitasking and blogging. They think, and act, in terms of instant communications. While Gen X employees understand and used these vehicles, Generation Y is totally immersed in them.

Baby Boomers changed the culture on civil rights, woman's rights, and gay rights. Their world was shaped by the Cold War. The members of Generation Y were born after the Civil Rights Act was passed (1964), the gay rights movement started (1969), the first woman sat on the US Supreme Court (1975), and the Berlin Wall came down (1990). The struggles many of us remember are accepted facts in their world. Generation Y individuals overlap diversity as an accepted norm and until recently knew nothing about war. Their world has always included diversity.

Each of us has memories of some recent tragic events: the Oklahoma bombing, the Columbine High school shooting, the World Trade Center bombing, and three wars-Iraq, Afghanistan and the War on Terror. If you were a thirteen to fifteen year old, how would these events shape your thoughts about the future? In a practical way These Generation Y's remain optimistic.

Generation Y members are group-oriented, confident, goal-oriented and civic-minded. They have a more worldly view than Generation X'ers. These new employees have been coddled by their parents. As children they received trophies for simply participating on a team. Parents told them were special and capable of doing anything. Their non-school activities were scheduled (eg, karate, soccer, etc.), and their parents were not afraid to call a teacher, coach or boy Scout leader if they did not think their child was being treated fairly.

Generation Y kids have been raised with instant communication, unrealistic feedback and rapid decision making as the norm. They believe they have the world in the palm of their hand. And, with their knowledge of today's technology they do.

So what can your managers do to get ready for Generation Y employees? Generation Y employees want to be heard and valued by their company when they start with your company. They place a high value on family and flexibility and will volunteer their time to cause them feel are important. They are fearless and not intimidated by titles or corporate organizational charts.

They love variety and are not afraid of change. If they think they have a good suggestion they will take ownership of the idea. And, they will not be afraid to take the idea up the corporate ladder to be heard.

Successful companies must find ways to harness the new employee's talents, integrate them into the company and turn ideas into a competitive advantage. Progressive companies understand that learning is a two-way street. Generation Y employees will revolutionize internal and external communications. Companies have a lot to teach the Gen Y's, but they have a lot to learn from them also. That will be difficult in rigid, highly structured companies.

Jack Welsh, former CEO of General Electric, stated that "... ebusiness knowledge is usually inversely proportional to age and rank." Hiring, challenging and retaining good employees have always been the hallmark of successful companies.

Successful companies today must develop a culture of learning, sharing and embracing change. They will employ two-way mentoring, blogging, new training platforms, and new ways of hiring and promoting people.

Training Generation Y employees will change. Boring, all-day seminars will become less frequent. Generation Y employees will text message their friends during those seminars. They need the information in the seminar, but companies will have the training available in different platforms and in smaller "bite-sized" portions. These training modules will be downloadable to an employees' Blackberry, iPod or computer. The employee will view the sessions at home, or on a plane or listen to them in the car driving to an appointment.

This is an exciting and dynamic time for business! Change will be constant, rapid and revolutionary.

Generation Y employees will change how we look at hiring, turnover, mentoring, performance reviews, employee orientation, retention issues, and how we communicate with our employees and customers. Are your managers ready for this new employee?

Questions for Discussion:

  1. A new employee takes approximately six months to "learn the routes," and they will probably leave the company within four years. How will your managers take full advantage of the Generation Y employee's creative energies?
  1. What systems within your company need to be reviewed to take advantage of these upcoming changes?
  1. How can you dramatically change the way you communicate with your customers and your employees?














Tuesday, March 12, 2019

The CPA Marketing

An Effective Way To Make Money Online

CPA Marketing (cost per action) has become one of the most effective ways to make money online. It offers a greater return on investment compared to other money-making methods online like affiliate marketing, selling products on eBay, or doing Forex trading. You will soon discover just how easy it is to generate a steady stream of income with CPA Marketing with the right determination and commitment for success.

The term "action" is generally defined as a purchase or a subscription of an offer by a customer. Whenever an action is fulfilled by a customer, you get paid by the CPA Network as a publisher or affiliate.

CPA Networks & Affiliate Managers

CPA Networks are the central source of CPA Marketing. They can link you to numerous advertisers through their websites, and also provide you with all of the materials that are needed to promote their offers to customers like links, email ads, banners, and etc.

They also keep track of your conversions and send you money via check, PayPal or by wire after a specific period of time. The time period usually ranges from 15, 30 or 45 days depending on the advertiser's term of service.

CPA networks do recruit affiliate managers who provide 24 hour support to their publishers and affiliates. You can chat with them to resolve any issues related to your CPA Marketing campaigns through instant messenger or by phone. They are paid a commission from the results of your work by the companies that run the CPA Marketing campaigns.

Types of CPA Marketing Offers

Most CPA networks generally provide similar offers, but with different payout rates. The payout rate for most offers usually range from $ 1 up to $ 140 depending on the required action of the offer.

The most popular types of CPA offers are: trial offers, email submit offers, free dating offers, education offers, credit card offers, and credit report offers.

Essential CPA Marketing Tactics

You can definitely generate a substantial income to live quite comfortable with CPA Marketing. Here are some essential marketing tactics to use for your CPA Marketing campaigns:

Choose CPA Networks Carefully

Before applying for any CPA network, you should do as much research on the network as possible. Read the reviews from other publishers and affiliates to evaluate how the network does business. You definitely do not want to waste your time and hard work on a network that does not pay their publishers or affiliates.

Establish & Know Your Budget

CPA Marketing does require some investment on your part in order to generate a lot of cash. This investment is generally used to buy traffic for your landing page that displays the various CPA offers.

Monitor Your CPA Offers

In reality, not all CPA offers offered to customers is going to generate cash. You should always monitor all of your campaigns closely by watching your conversion rates and comparing them against the investment you have made. If a campaign is profitable you should let it continue, if not, drop the offer. In most cases, CPA offers do expire after a period of time. Always remove these offers from your campaigns.

Target Your Market

Targeting your market is a way to generate the most profits from your CPA Marketing campaigns.

Determine which CPA offers are the best for certain groups of people and promote them. Also became aware of which CPA offers generates more clicks and conversions from the targeted markets.

Expand Your Marketing Possibilities

Do not limit yourself to only one CPA network or a single campaign. Always search for new marketing possibilities by joining more networks, while looking for additional offers to promote. Also take the time to research effective keywords with high search results, but with low competition.

With all of the benefits of CPA Marketing, it is no surprise why it has become one of the most effective ways to make money online.














Friday, March 8, 2019

Time To Change Jobs? How Will I Know?

Almost everyone experiences times when his or her job, workplace environment, co-workers, or managers could be much better. But how long do you end negative surroundings before it's time to "test the waters" and see what other jobs might be better fit for you?

While the stigma of job-hopper is not what it used to be even a short time ago, it is still critical for you to demonstrate to a prospective new employee that you gained experience and new skills, in any job you have held. It is projected that Generation X will hold 10-15 jobs over their careers and Gen Y (or Millennials) as many as 25. Keep in mind these are projections based on limited historical data since the oldest Millennials are still under 30 years old and you typically change jobs more often in your early years in the work. But if the projection holds, it means Millennials will change jobs every two years.

The questions you should ask yourself are: Am I learning and progressing from a developmental standpoint towards my longer-term career goals? Is there an opportunity for upward movement, as a reward for hard work, or is my job stagnant? Do I have supportive managers and co-workers or is it a stressful environment impacting my personal life and health? Am I paid fairly for my position and what I contribute? If you are answering a negative response to one or more of these questions, then it might be time to check out what's going on in the job market.

Do not do anything impulsive. New jobs are still not that plentiful - so use your current job to fund your search. Make a change on your own timing. Use your personal email and cell phone, and do not tell anyone in your company. It does not matter how much you trust your co-workers, word will get out and it may take away your timeframe options.

Before you begin looking in earnest, you should do an assessment of your skills. A good start in this process is to update your resume (although you should always keep it current). What jobs are you really qualified for? Do you have the education and mastery of skills to progress up the ranks of another organization? If you determine the longer-term position you want requires a specific degree or more experience, you may want to stay put until you reach that new plateau. But it's always good to test the waters through your network to see how friends and colleagues jobs are going and what companies are hiring and for what positions.

Prior to making any decision, you need to include wherever you are "running away" from a job or moving forward in your career. If you have not given your "all" in a job, there is no reason to make a change and end up in the exact position only in a different company. If you decide to leave, leave on a good note - perhaps just after completing a project or mastering a new skill set. This will give you a good story to relay to a prospective employer - that you finish what you start and are ready for more challenge and responsibility.














Wednesday, March 13, 2019

Private Real Estate Syndicated Funds - A Passive Way to Invest in Real Estate

In today's economy, one thing is guaranteed. The world is trying to ditch the US dollar as the reserve currency and keeping your money in CDs and money market accounts is straight forward unsafe. For decades savers and investors found it safe to keep their money parked with their banks despite the current near zero rates of interest and volatility of the US dollar are justified reasons that compel more folks to find better investment strategies for their money. That's why many investors start looking for investments which keep up with inflation (real estate, gold / silver, commodities, and certain foreign currencies and stocks.)

If Real Estate investing has been on your mind but is not sure where to invest, how to find the best deals or how to correctly evaluate one, you may want to explore the opportunity of a passive way to invest in a syndicated real estate fund . A real estate syndicate is simply a group of investors who pool their money to purchase real estate. By pooling their money together these investors are able to purchase larger real estate properties with or without bank financing. This method of real estate investing has been a popular method of financing the purchase and sale of commercial properties such as shopping centers, office buildings and warehouses.

Private Real Estate syndicates raise funds through a private placement which is a security - an ownership interest in a company that owns and operates investment real estate. Unlike the REITs (Real Estate Investment Trusts), these investment vehicles are not publicly traded and are not priced to market on a daily basis. While REITs may have high dividend returns their publicly traded shares are subject to a significant degree of price volatility, an event less likely to occur with private syndicated funds.

Many real estate syndicates are offered as private placements, so it is important for you to understand the process and risk factors related to private placements. One of the most common risk is that the underlying investment is real estate, as a result these investments may be less liquid than shares in a REIT; when time comes the fund may be unable to sell the real property at a high sufficient price to generate the expected profits; Egypt outside factors such as a further deterioration of the economy may negate the value added through rehabilitation work. Then, there is that uncertainty of unforeseen future expenses, taxes, and liability, all of which being typical real estate issues that seasoned investors are familiar with. My recommendation is that you thoroughly evaluate the risks directly from the private placement memorandum.

Syndicated real estate funds are carefully crafted by using the expertise of attorneys, accountants, contractors, investment bankers, mortgage bankers, and real estate brokers. They are structured in form of a partnership agreement or limited liability company (LLC), whose code of ethics requires full disclosure of all material facts. To further determine whether this kind of investment is for you, you'll want to find out the experience and accomplishments of all directors and managers, the minimum required investment, the time-frame of your investment, and the potential annual return and capital gains on your money.

What I found enticing is the fact that one can invest in a private real estate syndicate by using his retirement account (IRA). A self-directed IRA is a unique hybrid tool that uses a self-directed IRA custodian and a specialized legal structure. Investments made with a self-directed IRA may grow untaxed provided the income generated is passive income.

Some other potential benefits associated with investments in these funds are:

* Gaining net cash flow through a passive investment. Owning real estate individually requires skills in assessing property values, negotiating purchase agreements, financing, negotiating leases and managing the property. An investor in such a fund has access to a group that has proven knowledge and experience to deal with all aspects of real estate.

* Achieving a higher yield by investing in larger and more profitable properties. By pooling the funds of a number of investors, real estate syndicates can achieve overall better returns when compared to many individual investors.

* Taking advantage of the troubled commercial real estate market by using the expertise of culture investors.

* Hedging against Inflation. Because inflation erodes the value of hard-earned money and reduces the individual purchasing power, investment diversification in tangible assets may potentially represent a more desirable way to maintain your current living standard.

* Potential profit from property appreciation. Commercial real estate value is determined by its level of stabilization. High occupancy rates, stable revenues, carefully assessed expenses, and experienced property managers overall significantly contribute to the increase in value.

* Favorable tax treatment. Check with your tax adviser regarding tax savings on private estate syndicates which may not be available when investing in a public company.

* Various Investment Positions. As an investor, you can choose from a variety of positions that best suits your investment requirements.

Overall I still think it's a smart move to diversify your investment portfolio with a hard asset such as real estate. But no matter what you invest in keep in mind that a "healthy investment" is the kind that ...

* generates substantial revenues for you during good times and bad times;
* is made out of real assets that do not vanish;
* does not lose its earnings potential with time;
* maintains its capital value;
* keeps up with inflation;
* is made out of assets that satisfy one or more human needs (housing, food, energy);
* can be passed on to your heirs and generate passive income for them.

Finally, if you're seriously considering placing a chunk of your money into such a fund do not forget to ask the hard questions such as if the managers and directors are investing their own money in the fund; how can you verify that the company is real and not a hoax; what could go wrong and if it does what happens to your investment. Use common sense and your own instinct, learn as much as you can, make decisions, and act on them quickly so that when the economic dust finally settles, your egg nest will still be there, intact and unharmed.














Wednesday, March 27, 2019

Are You Embarrassed by Your Sales Manager Job Description Skills? Here's What to Do

Supervisors, and especially sales managers, acquire their outputs from the group they manage. This requires behavioral attitude that enhance the company and accommodating attitudes.
• These abilities are created predominately from:
• An enthusiasm for individual needs and perspectives
• An eagerness to invest time and commit thought to analyzing states of mind
• A feeling of equity or reasonable management

RESPECT FOR OTHERS 'SPECIAL PERSONALITIES

Typically the business manager will have to work his or her way up in the company and will have to amaze product learning, a database of loyal clients, awesome thoughts regarding development of sales, and incredible compatibility with partners and customers alike. However, there is a likewise scope for experienced transactions directors to be parachuted into an organization to convey a crisp way to deal with dealing with the business department. Sales managers now and then decide and build up sales territories in accordance with the organizations' development plans. He or she will likewise be in charge of setting standards and sale objectives for the business officials and the business group in general. Successfully working in as the controlling hand for the business team, the business manager will likewise outline the staff's training programs, create methodologies for the business group to work productively and urge collections to outperform short-and-long term targets.

INBOUND MARKETING MANAGER JOB DESCRIPTION

If you're in a promotion department then you simply need to move to an inbound approach, it's conceivable every thing you'll have to demonstrate the accomplishment of your inbound marketing program. If so, you'll likely be looking to hire a holding nothing back inbound advertiser, someone who can build and grow your inbound marketing system starting from the earliest stage. Search for somebody who is exceptionally self-motivated and flexible ... also, completes stuff (what's more, in case regardless you're trying to persuade your manager to make the move to inbound in any case).

21ST CENTURY DEALS SUPERVISOR

The business profession has changed over the prior decade as an after effect of advances in IT, the expansion of correspondence channels and automation. "The administration job is trying to understand the change and sale supervisors are critical to its prosperity," says one encountered sales director. Sale administrators today should comprehend IT system, perceive the force of web-based social networking, and be fully informed regarding sales and customer trends. He or she will be great with figures and ready to analysis measurements and always monitor deal figures and the group's execution, as indicated by agreed KPIs.

CAPABILITIES REQUIRED FOR SALES SUPERVISOR JOBS

Employer hiring stuff tend to search for applicants with a bachelor or graduate degree in a business organization with a concentration in marketing. Education in business law, economic matters, business administration, bookkeeping, arithmetic, finance, and statistics will surrender candidates a leg on the opposition. Computer and Internet skills are likewise valuable for record-keeping and information services. Many business supervisors are promoting inside from the business executive part. A few companies likewise offer confirmation programs, a capability that is turning into a standard among managers. The Institute of Sales and Marketing Management offers a scope of Marketing and sales manager job description add qualifications for expert business people from little Awards to larger Certificates and Diplomas. These capabilities are on the Qualifications and Credit Framework (QCF) and are directed by the UK government education controller.

RESPONSIBILITIES

• Work with Marketing to assurance predictable lead era.

• Work together with sales manager to make and prepare prospecting process.

• Work together with sales leadership to make and prepare lead capacity handle.

• Hire high-performing business people as indicated by HR staffing rules.

• Prepare new sales representatives to guarantee achievement.

• Oversee everyday execution of all business collections and deliver reviews.

• Work with sales authority to produce thoughts for sale challenges and motivational activities.

• Lead and timetable week after week or potential month to month group gatherings with deals group and administration.

• When you hire, an employee must be stated in sales manager job description that that Prepare and guarantee adherence to sales handling.














Saturday, March 30, 2019

How I Become A Football Manager With No Previous Experience

I was always the last player to be picked for football as a child, so I never considered myself a good footballer. I dabbled in amateur football when I was in my late teens, but a spate of unforced emergencies including two broken wrists, a compound break to my arm and a sprained ankle saw me leave football and try other activities. I reached the age of thirty feeling I had never gotten involved in a sport in the way I would have liked.

I am a big fan of a well-known football management simulation where I have spent hour after hour trying to lead my favorite team to virtual glory. Notifying my aptitude for organization, planning and attention to detail I set about contacting local Sunday league football teams, asking if anyone needed help with running their club. After a short time I was contacted by a team who asked to meet me and discuss this further.

After meeting the manager I was installed as his assistant manager and my job was to fill in the team sheet, fill the water bottles before the game, help pick the team and ensure we collected all of our equipment at the end of the match. It was not glamorous, but I eagerly grasped the opportunity and thought to prove myself as a reliable helper.

The team manager left our club in the summer and rather than choose a new manager the players asked me to take over. I am now manager and in charge of the whole club. I was recently contacted by a team who play at a slightly higher level on a Saturday and asked to discuss joining their club in a management capacity. Their club chairman had noticed how I had improved the organizational structure of the club and this led to him getting in touch.

For those of you who may think that there is no chance of getting involved in football management if you have not had a strong professional or amateur football career then think again. It is possible and I would suggest it can be straightforward if you find out who the right people are to approach in your nearby league and offer your assistance to anyone who might be interested.

Running a grassroots football team is a time consuming task. Most clubs will be happy to accept your help. Always be punctual and reliable as this will be a huge asset to any club. You will be surprised at how difficult it is for managers to get their players to turn up to play on occasion, so having reliable management assistance will be very valuable to your new club.

You will find that these qualities are in demand right across the sport, so expect other offers to follow once word spreads that you are an asset to your club.














Tuesday, December 11, 2018

5 Ways To Make Money From Home in 2018

If you want to make money from home pay close attention. In this article I'm going to give you 5 ways you could be getting paid on the internet in 2018.

Have you noticed that in 2017 the term "side hustle" became very popular?

I recently read an article that said over 50% of the work in the United States has some sort of "side hustle" that they use to supplement their income.

With that many people looking to do something on the side, you have to admit that the cost of living is growing faster than the minimum wage.

So let's go over a few of the ways that you could be earning money from home in 2018.

# 1: Become a Social Media Manager

Social Media Managers have become really popular since the explosion of social media over the last decade.

A social media manager is exactly that; a manager.

So if you were to become a social media manager your job would entail sending / receiving friend requests, posting multiple times per day, engaging and reading incoming comments, etc.

You'd think that this is something that anyone could do, but there are many successful entrepreneurs and business owners out there that are gladly willing to pay someone to handle these mundane tasks on their behalf.

If you think you are competent on social media maybe this is just the side gig for you?

# 2: Learn How to Trade Forex and Cryptocurrency

It amazes me how few people have even heard of Forex. Forex is an acronym for Foreign Exchange.

With Forex you are buying and selling currencies just like people buy and sell commodities like corn, coffee, and orange juice.

This is an invaluable skill to learn because when you have it, you can write your own paycheck. Just keep in mind that this is considered the same as gambling in the eyes of Uncle Sam, so you will have to pay some hefty capital gains taxes on anything that you pull in.

Cryptocurrencies like Bitcoin are not only something that you buy and hold. You can actually trade cryptocurrency as well.

# 3: Join a Network Marketing Company

Although network marketing companies tend to get a bad rap, most people are oblivious to the fact that network marketing is a 100+ billion dollar per year industry.

More money per year is generated from network marketing than from all the professional sports in the United States each year, combined!

A network marketing company gives you the chance to become the CEO of your own organization from day number one.

In Corporate America you typically start off at the bottom of the ladder and are forced to work your way up. In Network Marketing, you start of the top of your organization, but you're responsible for building and training a team of independent sales representatives who have common goals.

# 4: Get Started With e-Commerce

You can also get involved with e-Commerce. You know, things like eBay, Amazon, and even Shopify.

This is where you have yourself a virtual business. You can sell virtually anything that you can muster up from your imagination.

Dropshipping is also a big part of successful e-Commerce selling. Otherwise you'll need your own products to sell and most people do not have that.

e-Commerce is a great way to make money working from home if you're not really a people person and you're not cut out for the sales life.

# 5: Get Involved in Affiliate Marketing

Affiliate Marketing is all about selling other people's products / services.

Virtually every company known to man has an affiliate program of some sort these days. For example, if you refer someone to Time Warner, they will pay you.

By simply sharing products and services that you use every day you can earn a percentage each and every time someone makes a purchase from your individual affiliate link.

Which One Of These Methods Are Best?

While all of the above methods are great, there really is not one that's "best" per se. However, if you plan on making money from home on your computer you're going to need to receive the proper training. Otherwise it could literally take years for you to learn and become a master of online marketing.














Thursday, January 10, 2019

Sales Force Software Benefits Employees and Owners

The Commission is one form of incentive. Employees who are involved in sales receive their monthly salary plus commission per month as part of their compensation. In a large organization that has many sales employees, it is quite difficult to monitor sales amount with their respective quota of each employee which is the reason why managers hire more employees to do the administrative work of their sales people. More employees mean more manpower cost to the company.

One way by which a company can cut cost is through the use of Sales Force Software. Aside from no longer needing more employees to do the administrative work and monitoring work of people who focus on closing the deals, it will be able to enable the sales people to do what they are supposed to do but more effectively and more efficiently. It also enables managers to monitor the sales of their people and give what is due them. Thus, employees no longer waste time checking and rechecking what has been given them which will enable them to focus more on their work. There are many kinds of versions of the software available. All you need to do is find the one that will fit you and the type of industry that you are in. That is one way by which you can determine which sales software to get.

From an owner's point of view, a sales force software is a necessity. It will be able to give accurate numbers on the performance of the sales employees which will enable them to manage their people well. Aside from giving proper incentives, they will be able to give other forms of motivation to inspire their workers to work well or if the numbers show that there is a dip in the performance, the owners will be able to nip it in the bud which is why this software is considered as an effective tool for sales management.














Monday, January 7, 2019

Understanding The Real Rate of Return!

There is one indicator more than any other which determines the health of an economy and it is the Real Rate of Return. Furthermore this is the simplest of all indicators to understand because it determines the safety of assets. Next time you hear the TALKING HEADS discussing the nuances of the markets, filter what they say through your own understanding of the Real Rate of Return.

The Real Rate of Return is the one number that determines the safety of principal. It is calculated by taking the current BOND YIELD and subtracting the expected INFLATION rate from it. The result is the REAL return on giaranteed money from the government.

Interest Rates are on the rise as we have been expecting and this pressure has put a tremendous amount of pressure on the stock market. The essential simplicity at work here is very, very basic. If Interest rates on Bonds are yielding 5.14% and inflation is forecasted at 5%. The difference is the REAL RATE of RETURN, (in this instance we are speaking about .14%). The REAL RATE of RETURN is what sparks major rallies and declines on Wall Street.

The reason for this is that the Bond market is the largest financial market in the world. There are literally trillions of dollars invested in debt denominated assets. These investors are primarily interested in the security of their principal and taking as minimal risk as possible. They historically have been thrilled with REAL RATES of RETURNS that would be in the 2% - 5% annually. During the 1970's this indicator went NEGATIVE for a while indicating INFLATION was rising faster than interest rates and BOND INVESTORS actually had substantial negative returns. During this time there was much "screaming and gnashing of teeth."

It has always been my estimation that Federal Reserve Chairman, Alan Greenspan's key task is to keep the REAL RATE of RETURN as high as possible. HE has been extremely successful at doing this. If you read back over any history of the financial markets you would be WISE to view events through this indicator. The economic climate becomes remarkably different and people's opinions change dramatically when the REAL RATE of RETURN on the most SECURE investments is threatened.

A thorough understanding of this simplicity is necessary for success in any kind of investing as IT is the basic building block from which all other analysis is based. Although it is always difficult to forecast what will happen in the future, the one factor you can count on is that when THE REAL RATE OF RETURN is falling there is much SWEAT on the brows of Money Managers who monitor the trillions of dollars entrusted to them.

At this point KEEP YOUR EYES on this indicator and make your own forecast of INFLATION. You'll realize that your ANALYSIS can be better than the Big Boys.

Let's be careful other there!

Dowjonesfully,

-Harald Anderson

http://www.eOptionsTrader.com.














Monday, January 21, 2019

What Travel Agents Need to Know About Corporate Travel Today

This is rightly named as the age of traveler-centricity and with the evolution of the new era of personalized travel; it is leading to research and development of a host of new so-called intelligent services. The command-and-control perspectives of traveling have changed a lot from the past and the focus has shifted more on the traveler and the productivity of each trip. It has become essential to maintain that the travelers have the greatest return on investment on each trip. New generations of young employees and managers, who have been growing up and dwelling in a digital age, are moving up the ranks as travelers. It has become essential to recognize the need for greater flexibility acknowledging that the employees who travel on corporate trips also consider a percentage of their trip to be a leisure outlet. With increasing globalization and rise in companies sending their staff overseas to network and connect with their offshore prospects/customers/suppliers, corporate travel is a highly profitable tourism segment. Before we talk about how tourism companies can better cater to business travelers, let us first look at why they prefer to use specialized corporate agencies over traditional agents

Why do businesses use Corporate Travel Agencies?

This might be the most basic question for a travel agency as to why they need to use agencies specializing in corporate travel when there are plenty of regular travel agents in the market. Here is the importance of corporate travel agencies who have online systems which allow business travelers access to their complete itinerary.

The following information is at the fingertips of the CTAs:-



























  • full business itinerary details


























  • up-to-date tracking details of flights (including delays or rescheduling)


























  • transparent details about additional costs such as baggage fees or in-flight fees


























  • travel alerts, if any, in the destined area


























  • complete and up-to-date details about the visa procurement policies and identification required


























  • currency requirement and conversion rates













What do corporate clients expect from Corporate Travel Agencies?

Negotiated Fares

The Corporate Agencies tend to have tie-ups with hotels, car rentals, flights etc. giving them access to lower fares which can be used only by the frequent business travelers. Discounted prices are not the only advantage though as they also offer flight upgrades, room upgrades, and VIP check-in lines as required.

In-depth information about the travel industry

Corporate travel agents have access to many travel resources and most importantly, quickly, than any other leisure travel agent. Additional information helps to make the business trips convenient and comfortable.

Changes in Itinerary

When an airline ticket needs to get rescheduled or cancelled, chances are the airline or the online service provider will charge lofty fees. When booking with a corporate travel agent, most of the times schedule changes can be done at zero or minimal extra charges.

Viable emergency contacts

It is important for the business travelers to reach the correct person at the need of trouble. Corporate travel agents have the experience and professionalism to relieve stress for both the traveler and the company.

What you need to consider as corporate travel increases?

Business Travel Barometer reported that corporate travel is witnessing an accelerated growth. However, when poorly managed, it may be no longer an advantage to companies and may, in fact become a burden. There are some factors which the corporations and CTAs must consider to get the best out of the time spent traveling.

Adopting a travel policy

The corporate must define a travel policy which is applicable to and respected by travelers at all levels. This policy should be used to establish the standards which will help to track the improvement of business travel. It will eventually help to reduce the costs of the entire package.

Do not limit the traveler's autonomy

The management is responsible for budgeting the travel policy which helps to improve cost management however, it is also essential to give a degree of autonomy to the traveler. The policy should be flexible enough to allow the employee to adapt the trip as per the situation.

Traveler's security should be a major concern

Business travelers need to have security in place. The company needs to stick to its definition of standards to ensure the employee's integrity. The CTAs should have reliable partners (travel insurance, airlines, hotel chains etc.).

Mobility and automation

To optimize time and ease the processes, the administration of management platforms should have automated processes. This means they should adopt mobile solutions where search options, travel alerts, ticket reservations etc. can be accessed quickly, easily and on the go.

Corporate Travel Trends in 2016

Corporate travel trends tend to change regularly. 2016 has also not been any different and the travel management companies (TMCs) and corporate travel agencies (CTAs) are quite focused to provide steady if not strong axis all over. A growing MICE sector, investments in mobile and big data and enhanced focus on duty of care are some of their areas of focus.

Rising prices

The consolidated buzzword among global suppliers, airfares, hotel rates etc. is the rising fares. It is sometimes the move of the suppliers to generate discounts which encourage travel if there is a strong decline in demand. A positive 2016 world economy has been bringing an increase in air fares of a few percentage points, hotels are expected to see 4%-6% rise in average global rates and the competition will remain moderate in the car rental services.

Duty of care

Risk management is one of the major points of emphasis for corporations. Corporate customers are allowing new policies and improved technologies to monitor employees' location in case of an emergency, especially when they are travelling to foreign destinations. For instance, Concur Risk Messaging helps to identify the travelers moving around in the world and alerts them with alternate travel arrangement as and when needed.

Focusing on MICE

Meetings industry is a major growing sector and the corporate travel trend is developing on it. The corporate travel agencies should better start aligning the various meeting procurement methodologies with its transient travel sourcing. One of the ways could be to broaden the variety of meeting services by incorporating incentive trips within it.

Investing in technology

A sharper focus on increasing value and becoming more traveler-centric can be done by bringing in mobile friendly technologies. Mobile and big data are definitely the two most significant technological investments which any corporate travel agency must focus to make their platform more appealing.

Business travel analysis after Brexit

Following Brexit, ACTE and CAPA shared their speculations. According to them, the greatest short-term effects on the travel industry will come from the weakening of the pound against other world currencies. Greeley Koch, executive director for the Association of Corporate Travel Executives said that the business travel industry will trend on currency fluctuations; with some companies taking advantage of the weaker pound and traveling more, while others may withhold business travel until world markets find their own level.

Impact of terrorism on corporate travelers

Travel policy makers and administrators need to be guided by rising terrorism scare. For executives and staff undertaking travel on behalf of businesses, the travel agents and corporate travel agencies (CTAs) should prove the reassurance for their safety through the travel policies. It is more than likely that the surveys conducted over corporate travelers reflect the general concern of the global business travelers about the spate of terrorism. However, there is no denying the fact that terrorist threat is changing the patterns of business travel. The key impact of this is to keep in mind that the companies providing travel services for business travelers need to enhance their focus on security and the associated risks in delivering the services to corporate clients. According to a recent finding, travel managers have higher estimation of their policy's effectiveness in addressing risk compared to skeptical business travelers.

Concluding

Although the corporate travel sector has continued to progress, there are a plethora of challenges faced by the industry. A rapidly changing consumer market, the emergence of new business models, the impact of technology, man-made and natural crises are some of the fulcrum points that need to be considered before planning corporate trips.














Tuesday, November 13, 2018

The Shame of the Nation: A Summary, and Analysis

Jonathan Kosol's interest for teaching profession and activism was triggered after the killing of three young civil rights activists in Mississippi in June of 1964 while he was working as a grade four public school intern intern in Boston, Massachusetts. His experience as a teacher in one of Boston's urban segregated schools has made him an insight to the sight of children of minorities, which motivated him to address the issue of segregation, and inequalities that exist in public schools that has continued to plague the nation till the present day.

School Segregation
According to him, he visited approximately 60 schools in 30 districts in 11 different states. Most of his visits were in the South Bronx of New York City, Los Angeles - California, Chicago, Detroit - Michigan, Ohio, Seattle - Washington, Boston - Massachusetts and Milwaukee. In the schools he visited, he observes that the conditions have grown worse for inner-city children in the 15 years since federal courts began dismanting the landmark ruling in Brown v. Board of Education. He notes that the number of white students in urban public schools have increasingly declined with the shifting pattern of white middle class families from urban to suburban communities since the 1960's (white flight). He talks of the irony of school population in relation to the leaders of integration, which the schools bear their names, like Thurgood Marshal Elementary School in Seattle Washington with 95% minority students. According to him, the overwhelming majority of students in urban public schools in the United States are students of color. In Detroit for example, 95% of students in public school are either black or Hispanic. In Chicago, the figure is 87%, Washington is 94% while New York is 75%. He pointed out the cynicism in the "small school initiative" like the Center School in Seattle that was perceived as a "tie-breaker" of school segregation that "attracted 83% white and 6% black enrollment when it opened in 2001, in a city where whites are only 40% of high school students district-wide ". (p. 277). In comparing the Center School with African / American Academy in another section of the city where black students make up 93% and whites make up 3% of the enrolment, the location of the center school and its curriculum offers many opportunities to students. "The Center school which is sited in a cultural complex known as the Seattle Center, offers an impressive academic program to prepare its graduations for college while also provides a wide array of opportunities for students to participate in science projects, theatrical productions, music, ballet , and other cultural activities ", (p.278) while such opportunities are lacking in the African-American Academy. "The school in a sense represents a local version of 'your own Liberia' ... the African American Academy is using a highly direct method of instruction that, in some respects similar to the approach used in Success for All" (p. 279) . He argues that after decades of persistent struggle against school segregation by educators and civil right activists, social and economic policies have continued to aid the growing trend of school segregation.

Inequities
Kozol laments the lack of basic resources and amenities in the urban public schools - restrooms, clean classroom, hallways; appropriate laboratory supplies, up-to-date books in good condition and classroom supplies and material. According to him, this lack of resources moves some teachers to spend between $ 500 - $ 1000 of their own money every academic year to purchase the supplies and materials in the case of Winton Place elementary school in Ohio. He argues the overcrowding of students in a classroom. For instance in Chicago, it's not uncommon to see classrooms with as many as 54 students coupled with the fact that most of the teachers are unqualified.

Kozol also points out the issue of lack of pre-school opportunities for a large number of students because the federally funded head start programs were denied them. He also shows the disparity for money spent on a student, and its effect on state testing. In the case of New York State, the average spending on a student in the city is $ 8,000 while that of the suburb is $ 18,000. Also in New York, the inequities in expenditure between 2002 and 2003 are: NYC $ 11,627, Nassau County $ 22,311, Great Neck $ 19,705. The salitudes of teachers in poor and wealthy school districts follow the same pattern. While the average salary of school teachers in poor communities is $ 43,00, the salary of teachers in the suburb like Rye, Manhurst and Scarsdale in New York ranges from $ 74,00 to $ 81,000. Even the issue of fundraising is a factor in the disparities among schools in poor and wealthy communities. Whereas schools in wealthy neighborhoods could raise up to $ 200,000, schools in poor districts could only raise $ 4,000.

Adaptive Strategy Curriculum
Kozol questions the ratione behind the scripted programs that have been adapted into the minority school system. "Authentic Writing", "Active Listening", "Rubric for Filing", "Accountable Talk", "Zero Noise" etc., according to teachers account, they are meant to follow the scripted lesson to bring formality and structure to the learning environment which raises the anxiety levels of both students and teachers. The high standard language and higher expectations with little support, has taken over the moral and ethical values ​​that use to be the integral part of the curriculum. "used by most schools has become part of the daily rituals and practices that are fashioned to boost students moral. Students from the under-performing schools are encouraged to memorize phrases like" I am smart "," I am confident "to raise their self -confidence and academic performance. This according to him has formed the framework used to identifying the causes of the under-achievement of students of color. encouraged to use "strict Skinnerian controls" to manage and teach students in their classrooms, and which job it is to pump some "added-value" into undervalued children. (p. 285)

In close semblance to the above is the business-like outlook "work related themes" that is being created in these schools, "market driven classes", "sign contract", "take ownership of their learning", "pencil manager", " classroom manager "," building managers "," learning managers "etc. This kind of corporate outlook portrays students as "assets," "investments," 'productive units,' or 'team player' according to Kozol.The knowledge and skills, which the students acquire, are seen as "commodities" and "products" to be consumed in the "educational market place." Kozol argues that educational administration should in no way be equated with factory production line, and advices that "teachers and principals should not permit the beautiful profession they have chosen to be redefined by those who know far less than them about the hearts of children. "(p. 299)

High stick testing
The issue of teaching for testing has replaced the essence of teaching for learning in public schools. According to Kozol, "In some schools, standardized testing begins in the kindergarden. Courses that are not included in the high stake testing are often not taught any more or they are completely removed from their school curriculum, like arts and music. , naptime and / or recess has been reduced or taken out completely to allow more time for the preparation of state standardized test. Even teachers meetings are geared towards the discussion of effective strategies to prepare students for quarterly assessment tests or reviewing state and district standards. Teachers are encouraged to attend workshops and conferences in regards to the testing to acquire more knowledge on how to integrate their teachings to the state testing standards.

In the bid of all the educational superiority imposed on the students, they are also tracked and labeled. Labeling the children from level one (lowest) to level five (highest) places them into categories supposedly for further instructions. Instead of being given adequate attention regarding their labels, it is used as a description of their academic stance. "She's gone down to level two," "She's a level one." The issue of academic tracking and labeling in these schools poses a huge obstacle in creating equity and democracy in a learning environment. According to Kozol, learning is taught as "a possession" not something one "engages" in. Students are encouraged to select "a career path" during their freshman year, so as to tailor their course work. Neverheless, there is little encouragement on the career path of college education. For example, the case of Mireya who attends Fremont High in Los Angeles, while she aspires for a college education, she is rather placed into voluntary classes - sewing and hairdressing. She tells Kozol "I hoped for something else." "Why is it that students who do not need what we need get so much more? And we who need it so much more get so much less?" She questioned.

In view of all these structured teaching strategies imposed on the urban public schools by the administrative body, both teachers and students exhibit robotic behaviors in order to achieve the set goals of the planners. Teachers who tend to veer out on these stipulations face disciplinary actions and could possibly lose their jobs. Students who do not adhere to the rules and follow the prescribed pattern face the risk of not passing their tests. Overall, there is loss of creativity and ingenuity in the classroom. Kozol points out that it would rather take a reflection than a miracle to set the schools on the right track again. He argues that desperate schools can not be turned around by the arrival of a charismatic, tough talking principal. "There are hundreds of principals in our urban schools who are authentic heroes ... but there is a difference between recognizing the achievements of able school officials and marketing of individuals as saviors of persistently unequal system".

Ray of Hope
After questioning and critiquing the re-segregation of urban public schools in America, Kozol pointed out a few schools, teachers, principals, administrators and human rights activists he had met in the course of his study that gives hope to the feasibility of school integration. According to him, "Virtually all the truly human elements of teacher motivation have been locked out of the market misperceptions that control so much of education policy today. But when we go to the schools in which these market ideologies have been valiantly resisted, we are reminded of a set of satisfactions and devotions that are very different from the ones that dominate the present discourse about urban education. " (p. 297) ... "These are the schools I call" the treasured places. "They always remind us of the possible." (p. 300).

He acknowledges the definitions made in most school districts since after visits over three years. At PS 65, a new curriculum that focuses on the need of the children had been introduced. The hand-held timers and scripted lesson plans have been taken out, and actual writings of children are displayed in the walls. He also recalls the efforts of some school districts in Milwaukee and Louisville where school leaders have promoted desegregation across district lines.

Kozol sees every hope in teachers and administrators like Louis Bedrock (which he dedicates this book to), Miss Rosa the retired principal of PS 30, Fern Cruz the new principal of PS 65 and others for their dedication and persistence in fighting for the right course of education for the minority. He also acknowledges the contribution of black activists like Congressman Lewis who have voiced out publicly and written books that expose the persistence of segregation in America.

In his epilogue, he wrote "A segregated education in America is unacceptable". "Integration is, it still remains, the goal worth fighting for" (p. 316).

The Shame of the Nation: An Analysis

I find this book very revealing, intriguing, insightful, and at the same time one sided and opinionated, but in summary, it is very informative. This book is an outcome of a good ethnographic researcher who not only puts energy in his work but also has passion in the subjects of his work - the students. The empirical analysis of this book rests in the inequality that is salient in the American society. Race, class, culture, gender and economic status which have formed the measuring tape of individuals' worth in the American society have become the bedrock of the administrative bodies in the formulation of policies. Policies like education, housing, income and property taxes, transportation etc. have been so carefully formulated to include and exclude some members of the society. These policies of course favor the dominant group, which are whites and disfavor the targeted group which is mostly blacks and Hispanic.

It takes a critical mind to understand the game in the policies. Taking for instance the funding of community urban schools from property taxes from the community, one has to first, think of the nature of the properties in such a community, who owns them, what shape, and of what value they are. If the majorities of those properties are individually owned and are of good shape and value, the expectation is that they will yield good tax for the community. On the other hand, when the government owns such properties, little can be realized in property tax in such a community, and that in turn affects the sourcing of the school. This is the game of politics in perpetuating inequality as we have seen in this book.

Who would expect that the administration that tends to speak in favor of equal education has a hand in making it unequal? That the prophecies of "No Child Left Behind" and "Equal Opportunity for All" are only frivolities? Who would imagine that some teachers and education administrators could be so robotic that they question their ingenuity and creativity in the face of manipulation, except for a revealing book like this? In addition, how can anyone comprehend the damage that has been done by these administrative inconsistencies over the years?

There is an insight into the social, economic, and cultural capital powers of the society in this book. Parents who are more informed, educated, with good jobs and better means have more say in the education of their children than those with little or no education and means. They surf for good schools for their children, organize themselves as the parent bodies of the school, and intervene in matters that are not favorable to their children, for instance, they raise money to employ more teachers and advocate for less number of children in a class. They come up with one voice to exclude others from integrating into their children's schools and sometimes take out their children from a school that are getting more minority enrolment as the case may be. They are less dependent and more challenging to the school administration and government than the parents with fewer capitals. The parents of the minority who have fewer capitals, complain and rarely mostly on the school administration and government to make the necessary adjustments in their children's schools. The system fosters posterity of family status.

In this atmosphere of stratification, while the dominant group acts up to maintain its status, and the targeted, subordinate poor group agitates its position, the children suffer the struggle. A wider gap is created between the rich and the poor. While the children of the dominant group perceive themselves as fortunately, they are less 'educated' than the poor children who see it all. They face lesser chances of integrating and facing realities of multiracial society and as such are less likely to accommodate differences in future. On the other hand, the minority poor children get more skeptical and cynical when matters of equity arise. In the case of the little Bronx boy who wrote Kozol, "You have all the things and we do not have all the things," and the high school student from California who told his classmate "You're a ghetto, so you sew. " The disparities in their educational experiences raise innumerable questions in their heads, which only the government can comprehend in that while their parents may be 'guilty' of not possessing the where-withal, the students are innocent. Kozol's study goes to predict that going by the present pace in educational strategy in America, inequality will persist; integration will be minimized, and desegregation will not only be a nightmare in schools but would be nipped in the bud in the society in future if they are not addressed now. He goes to say, "This nation needs to be a family, and a family sets down for its dinner at a table, and we all deserve a place together at that table."

Having enumerated the classical work of Kozol in diagnosing the blatant, ugly passion inequities in our public urban schools that plagues America today, I need to point out the one-sided, opinionated view of the issue. In a situation like this, no one person can be all right and the other all wrong, there needs to be a balance of 'a little to right and a little to the left'. In the entire book, Kozol addresses the structural approach to educational inequality that sees the school and government administration as the factor that has perpetuated the problem, little suspicion if any, of the cultural approach to the discourse with parents and students contribution. Although there were a few reasons of all white public schools, there was little emphasis on their interactions, though one might argue that they have all the necessary amenities available for them in comparison to the minor schools that have little amenities.

I call this one sided and opinionated in the sense that the subjects of the matter visa vie poor minority parents and their children, are not addressed as potential input to the problem and as such potential contribution factors to the solution. If in a capitalist society like America where opportunity is laid down for everyone for grabs, the 'majority' of the minority group keeps complaining of marginalization of resources, there is a problem somewhere permanently imposed limits. The problem could be in derivation of comfort in dependence or reliability on false sense of security. The core word is value. As regards to the parents, many of them depend on the system and can not walk their ways out to independence and instill that value of independence in their children. A culture of poverty has evolved among this minority group and they seem very comfortable in such a zone. So who makes the extra money for their children's comfort?

The children as well due to lack of role models from their parents, do not deem it fit to strive and conquer the inevitable, they embrace violence and they keep on finger pointing like their parents instead of realizing that education not agitation is their only access to high status in the society. I believe that a focus on re-orienting the children of the minority group in exploring educational opportunities no matter the limitations that they face would help in getting them back on the right track. On the other hand, if they should be contented, respectful, curtail violence, and love themselves, that would attract more empathy to them from whatever administration that is in place and they can be in their own schools without any white and feel good just the same. Understandably, the structural approach often times shape the cultural, which is unstable based on economic resources that yields self-support and autonomy.














Wednesday, January 16, 2019

How to Create a Business in a Brand

These days many businesses are thriving and chasing hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.

Earlier, people thought that branding is only required for the large businesses, but as the time moves on it is proved that branding is not just required for large businesses, but also for the small businesses.

However, it does not matter whether you are heading a large business or a small business, but most important is that you should have a detailed strategy of branding your business in order to achieve success.

Below are the steps that will help you to create a better business brand

Follow KISS:
KISS is a most prominent branding term which stands for Keep it Short and Simple. Use Kiss while defining the name of your business because it plays an important role in your business branding. Most of the successful business brands usually have very short and simple names which are easy to pronounce and remember. Just remember the names like BMW, Audi, Intel, Google etc. The longer or complicated business names are much difficult to pronounce and recall.

Use a creative logo:
People usually identify a business not only form its name but also from its logo. A business logo is the identity of every business that why special cares to be taken while designing the business logo. Remember, if somebody takes the name of Mercedes then the immediate thing that comes to the mind is the very famous three heard Mercedes Benz logo. Same is with BMW and Audi. But this is not limited to the automotive brands only, but other companies also like Microsoft, Apple, Nike, Mac Donald's etc.

Choose the right color combination:
It's not just the logo or business name, but the color theme of your business also plays a major role in its branding. Once you have identified your business name and logo then all your branding and promotional material should revolve around the color scheme that you have used in your logo. For example, most of the Mac Donald's outlet uses the shades of Yellow in their interiors and promotional merchandise and even on the food packages because that color represents their business. Same is done by other brands like Dominos, Shell and DHL etc. The color of your business has a psychological impact on the minds of the consumers and that's why it is important not to choose more vibrant or difficult colors. Use solid and simple colors like Blue, Green, Red, Yellow, White and Black in their different shades.

Choose your USP and stick around it:
USP or a Unique Selling Proposition is a small small word but it has made a huge impact on many businesses. These days competition is intense and therefore in order to stand out from the competition, you need to have a USP of your business and your entire branding strategy revolves around the USP. The brand like BMW and Mercedes has its USP, as they offer premium and high safety products. While brands like E bay and Ali Baba has the USP as they offer a wide selection of very affordable products. Similarly, Mac Donald's have their USP of providing the delusions burgers. The USP helps people to identify your business with a product or services. For example, when someone talks about a burger then first thing comes to the mind is the Mac Donald and when someone talks about the sports shoes then brand name comes to mind are the Nike, Reebok, Adidas, and Fila.

Do brand hammering:
One of the most important things for every business is the brand hammering. The brand hammering involved continues to push to the brand to its target audience so that people could easily connect with the brand. Although sometimes a brand hammering proves quite expensive because it requires many promotional and marketing exposures. In order to make your brand stand apart from other brands, you need to create a chain of TV commercial and print advertisements so that it will hammer deep into the minds of the consumers. Although, today in the modern age there are many digital marketing channels which are very much affordable and good for brand hammering.

Bring emotion to your brand:
These days because of the excessive stress and hectic lifestyle people are getting more emotional even for the small things. Anything that connects to their emotion brings out more success to the brand managers. If you have a product or services then create an ad commercial keeping in mind the emotion of the consumer. These types of emotional ads would more connect with the consumer. The people who are emotionally attached to a product or a service were more likely to remain loyal towards them for many years. Example of an emotional connection could be seen in many car advertisements these days in which marketers put more focus on the safety of your family, especially your kids instead of talking about the luxury features of the car. This brings a sense of emotion and responsibility in the parents towards their family and that highly influencing their purchasing decision. Sometimes they even ignore the most important factor ie price while buying a car based on their emotional concern.














Tuesday, January 8, 2019

Fleet Managers Using Geofencing to Monitor and Track Company Assets

Asset monitoring using geofencing is a cost effective way for businesses to track inventory and high valued content.

Asset monitoring and protection is an important part of fleet management.

An essential part of monitoring and protecting your company's equipment, fleet, or high valued content is being able to know where they are and what they are doing at all times.

This is what makes geofencing so valuable.

Geofencing or geo-fencing, is the process of using GPS tracking software to create a virtual boundary around a specific geographic location to be tracked using GPS tracking hardware.

Aside from just being a way to track activity within a specific geographic location, geofencing is a powerful tool used in establishing driver accountability, improving daily operations, and increasing overall company productivity.

Creating geofences to efficiently begin monitoring activity into and out of a specific location is very simple.

Step One: To begin creating your geofence, select the polygon radio button. Then give your geofence a name.geofencing

Step Two: Draw a polygon around the geographical location you want your geofence to encompass.

Step Three: After completing the polygon shape, type in a contact name and email for the geofence alert to be sent to. Click 'Set Geofence' go create.

NOTE: When creating a geofence, you want to make sure to create an entry / exit point to be used to trigger incoming and outgoing geofence alerts. If the location you are creating a geofence for contains a wash area, make sure to create an entry / exit point for it to trigger it's own event when trucks / vehicles are done unloading and need washing before being reloaded. Geofence alerts can help businesses to further manage a positive customer experience with real-time data about a drivers current location and whether they are loading, unloading, or even in a washing event.

Once a geofence is established, anytime traffic enters or leaves that specified area, alerts will be sent to fleet management specifying either an entry into or an exit out of the location.

Geofence alerts and reports allow dispatch to not only know where their fleets are, but also gives them the ability to know if their fleet, whether it is a vehicle, loaded trailer, or a piece of equipment, is moving or not.

This is especially important in cases where construction equipment left on a site sets off a geofence alert after-hours.

It may also indicate a possible theft or off-hours use of company equipment by an employee or someone else.

Either way, asset monitoring using geofencing means being able to catch both instances of activity and could mean a savings to the company bottom-line.