How To Manage Your Money In Any Market To Make Profit

Many Forex traders are unsuccessful for one reason: they over-trade. If you are not having success trading, you must first determine whether you are over-trading before adjusting your trading strategy.

The 3 questions that follow will help you determine whether you are over-trading.

Are you using too many strategies?

Many unsuccessful traders use between 5-10 different strategies and, of course, they do not make any money. The main reason for that is that, the more strategies you use, the less you can focus on the market itself. I am not saying that you shouldn't know the market or master your strategy. Those are essential to become consistently profitable. However, this may be an impossible task if you are trying to master 3, 5, or 10 different strategies at the same time.

Are you risking too much on every trade?

Understanding the amount you risk is of more importance than knowing/setting the amount you are going to make. Money management is the most important step of your trading strategy. Many traders go from being unsuccessful to being extremely successful by simply implementing a sound money-management strategy.

What do you do when you are making money?

Greed is your worst enemy. It is human nature, we often get greedy when profits are running high. I've been there, done that, but, at the end, ended up losing it all. Greed leads many traders to reckless acting and committing mistakes.

After asking yourself these questions you probably know whether you are over-trading. Over-trading is really as harmful as using a strategy that has a low ROI (return on investment).

Now let's discuss how you can prevent yourself from over-trading.

Establish a trading plan: Before you enter a trade you should always know where you are going to exit. You should also have a set of rules to gradually take profits, where your stop loss will be if the trade goes against you, and, as you gradually take profits, where your trailing losses will be.

Your trading style should fit your personality: this is very important because your money management strategy should emulate your personality. Every trader has a different tolerance for risk and, while higher risk may lead to high rewards, it may also lead to bigger losses. As a scalper you will probably set small percentages for profit in each trade (0.5% to 2%) and, as a swing trader, a bigger percentage like 3% or 4% is the norm.

Your trading style and personality should be the driving force behind the Forex strategy you implement.

Recognizing Navigational Tools For the Future of Education

I have to laugh when I think of the times I watched the television program, "Flash Gordon," as he putted through outer space in his make-believe space ship, talking on his make-believe wireless radio, and dressed in his make-believe space suit. Well, I'm not laughing anymore. Today we have shuttled astronauts into outer space, have men living in a Space Station, have space suites that take your temperature and gauge your heart rate, and wireless communication devices that send pictures to Planet Earth. Far fetched from reality? Not anymore. As we speak, the future is starring us in the face, waiting to see how we will promote her in the next 5-10 years.

How did science-fiction become reality over the past 50 years? Let's consider one aspect of innovation: the learning environment - post secondary education. Why post secondary education, you may ask? As post secondary education population increases, programs to accommodate students will develop into curriculum that affords students the freedom to create and design systems they toy with on a daily basis. Are there risks involved in this adaptation process? There are risks involved when change occurs, and leadership should be aware of how to diplomatically confront the risk areas that could slow down progress. Some of the risks that could be encountered due to change are:

o Systems risks

o Subsystem risks

o People

o Financial/economic risks

o Societal/Cultural risks

If communication between systems, subsystems, people, and cultures within the organizational environment has established a strong communication system, risks factors will be at a minimum as long as the creative teams are honest and upfront about their reservations to change.

Let's look into the future through 'futureoculers' and see how the universe of learning can be brought into the present. I want to introduce to you five (5) key trends that I believe affect the current learning environment, can create change, and renovate the perspective of learners and educators for students of the future. These trends could be the key in creating a new perspective in post secondary education for an institution. The key trends are:

o Competitive classroom learning environments - campus on-site/online/distant

o Increase in technological tools

o Teaching/learning environments-more hands on

o Global expansion capability-internal and external

o Student input in the creative learning process

Navigational Systems

Before the five (5) key trends are defined, there needs to be an acknowledgement of how the trends will be supported and regulated through a changing environment. According to de Kluyver, and Pearce, II, having the right systems and processes/subsystems enhances organizational effectiveness and facilitates coping with change. Misaligned systems and processes can be a powerful drag on an organization's ability to adapt. Therefore, check what effect, if any, current systems and processes are likely to have on a company's ability to implement a particular strategy is well advised. Support systems such as a company's planning, budgeting, accounting, information and reward and incentive systems can be critical to successful strategy implementation. Although they do not by themselves define a sustainable competitive advantage, superior support systems help a company adapt more quickly and effectively to changing requirements. A well-designed planning system ensures that planning is an orderly process, gets the right amount of attention by the right executives, and has a balanced external and internal focus. Budgeting and accounting systems are valuable in providing accurate historical data, setting benchmarks and targets, and defining measures of performance. A state-of-the-art information system supports all other corporate systems, and it facilitates analysis as well as internal and external communications. Finally, a properly designed reward and incentive system is key to creating energy through motivation and commitment. A process (or subsystem) is a systematic way of doing things. Processes can be formal or informal; they define organization roles and relationships, and they can facilitate or obstruct change. Some processes or subsystems look beyond immediate issues of implementation to an explicit focus on developing a stronger capacity for adapting to change. Processes/subsystems aimed at creating a learning organization and at fostering continuous improvement are good examples. As an example, processes or subsystems are functional and maintain the operation of the system; the system may be Student Services and the subsystem may be the Financial Aid office or Admissions. Subsystems can be more in depth in relation to office operations, which involves employee positions and their culture; financial advisors, academic advisors, guidance counselors. These operations are functions performed on the human level and could have a positive or negative impact in the development of key trends. If employees are valued and rewarded for their dedication and service, the outcome will be responsible, committed employees for the success of their subsystem.

The Navigator

Every navigator needs a map, a plan, a driver to give direction to for a successful trip. In this case, the driver is several elements:

o Service integrity, reputation

o Affordability with an open door concept

Hughes and Beatty relate drivers as Strategic drivers; those relatively few determinants of sustainable competitive advantage for a particular organization in a particular industry or competitive environment (also called factors of competitive success, key success factors, key value propositions). The reason for identifying a relatively small number of strategic drivers for an organization is primarily to ensure that people become focused about what pattern of inherently limited investments will give the greatest strategic leverage and competitive advantage. Drivers can change over time, or the relative emphasis on those drivers can change, as an organization satisfies its key driver. In the case of post secondary education, drivers help measure success rates in the area of course completion ratio, student retention, and transfer acceptance into a university and/or the successful employment of students. Because change is so rampant in education, it is wise for leadership to anticipate change and develop a spirit of foresight to keep up with global trends.

Drivers can help identify the integrity of internal and external functions of systems and subsystems, as mentioned previously, by identifying entity types that feed the drivers' success. They are:

o Clientele Industry - external Market - feeder high schools, cultural and socio-economic demographic and geographic populations

- Competitors - local and online educational systems

- Nature of Industry - promote a learning community

- Governmental influences - licensed curriculum programs supported by local, state, and federal funds

- Economic and social influences - job market, employers, outreach programs

o College Planning and Environment - internal

- Capacity - Open door environment

- Products and services - high demand curriculum programs that meet, local, state, and federal high demand employment needs

- Market position - Promote on and off-campus activities that attract clientele

- Customers - traditional and non-traditional credit and non-credit students

- Systems, processes, and structures - trained staff and state-of-the art technical systems

- Leadership - integrity-driven, compassionate leadership teams

- Organizational culture - promote on-campus activities promoting a proactive environment for students

According to Hughes and Beatty, these functions can assimilate into the Vision, Mission, and Values statements to define the key strategic drivers for developing successful environments.

Navigating Towards a Destination

With the recognition of systems, subsystems, and drivers, we can see our destination in the distance and their value in building a foundation to support the five key trends. The five (5) key trends will help define strategic thinking in a global perspective; the understanding of futuristic thinking that encompasses: risk taking, imagination, creativity, communication among leadership, and a perspective of how the future can fit into today's agenda. The five (5) key trends are:

1. Competitive Classroom Learning Environments - campus on-site/online/distant

One of the major attractions in education today is to accommodate a student at every level: academically, financially, and socially. These three environments are the mainstream of why one school is selected over another school. Today there is a change in tide. Students who once competed for seats in post secondary schools are becoming a valued asset as post secondary schools compete between each other for students. High schools are no longer the only feeder into colleges. Today, students are coming from home schools, career schools, charter schools, high risk schools, private schools, religious schools, work environments, and ATB tested environments. So, how can the educational system attract students and keep them motivated in an interactive learning environment they can grow in? Wacker and Taylor writes that the story of every great enterprise begins with the delivery of a promise, and every product a great enterprise makes is nothing but an artifact of the truth of that promise. So what great enterprise can be created to attract new students? By creating learning/teaching environments, post secondary schools can prepare students to meet the demands of everyday life and their life in the community. Schools can consider incorporating a learning model to enable professors and/or community leaders/entrepreneurs to team teach in the classroom/online environment. Team Teaching will contribute valuable views into the learning environment, as well as, give students the working community's real-time perspective. In an excerpt from "The University at the Millennium: The Glion Declaration" (1998) quoted by Frank H.T. Rhodes, President Emeritus of Cornell University, for the Louisiana State Board of Regents report, Dr. Rhodes wrote that universities are learning communities, created and supported because of the need of students to learn, the benefit to scholars of intellectual community, and the importance to society of new knowledge, educated leaders, informed citizens, expert professional skills and training, and individual certification and accreditation. Those functions remain distinctive, essential contributions to society; they form the basis of an unwritten social compact, by which, in exchange for the effective and responsible provision of those services, the public supports the university, contributes to its finance, accepts its professional judgment and scholarly certification, and grants it a unique degree of institutional autonomy and scholarly freedom. To experience education is learning, to exercise knowledge is freedom, and to combine them is wisdom.

2. Teaching/learning environments-more hands on

As post secondary educators relinquish hands-on-chalk-board teaching styles and establish group teaching models, students will develop a greater understanding of the theme of the class environment as well as the professor in developing an understanding of the class cultures' stance in learning. Educators are discovering that inclusive learning styles are revamping the teaching model and becoming a positive influence in retention, better grades, camaraderie among students, and a greater respect for the professor. As professors learn to develop relationships with students, interaction will transpire, lecturing will be condensed into a time frame and interactive learning between students and professor will enhance the classroom environment.

3. Global expansion capability-internal and external

Students are surrounded by virtual global environments or are impacted by global elements: the clothes they wear are made overseas, the games they play on their electronic toys are created overseas, the war games they play are created to identify with global war games, etc. The only draw back to this scenario is a truly global learning experience. What they are seeing is not what they are getting; a real time global experience. James Morrison writes that in order to meet unprecedented demand for access, colleges and universities need to expand their use of IT tools via online learning, which will enable them to teach more students without building more classrooms. Moreover, in order for professors to prepare their pupils for success in the global economy, they need to ensure that students can access, analyze, process, and communicate information; use information technology tools; work with people from different cultural backgrounds; and engage in continuous, self-directed learning. Christopher Hayter writes that post secondary schools need to be 'Globally Focused' for the 21st century that includes a global marketplace and be internationally focused. This means ensuring that skills needed to compete in a global marketplace are taught and that the mastery of such skills by students is internationally benchmarked. It may also mean a new emphasis on learning languages and understanding other cultures and the business practices of other countries.

More and more businesses are expanding into the global marketplace, opening corporate offices in foreign countries and hiring and training employees from those countries. Are our college graduates being trained to assimilate into cultures and work side-by-side with employees who may not be able to relate to them? Developing curriculums accommodating social and cultural entities will propel a student into higher realms of learning and create change in the individual student as well as support their career for their future.

4. Student input in the creative learning process

Professors are the gatekeepers in education. However, as Baby Boomer Professors begin to exit the educational workforce and head down the path of retirement, younger generation professors will take their place bringing with them innovative teaching methods that can expand the learning process. Are post secondary educators equipped to prepare for the onslaught of younger generation educators needed to be trained for this mega shift in the workforce? Most important, will those professors caught between Boomers and Xer's be willing to adapt to change in the education industry to accommodate incoming generations? I believe younger generations will impact even the technological industry and challenge change that will equip them for their future. Previous generation students slowly adapted to technological advances. The good news is change can occur, and educators can utilize life experiences from students familiar with technology tools and create fascinating learning environments.

5. Increase in Technological tools

In an Executive Summary written for the National Governors Association in a report called "Innovation America - A Compact for Post Secondary Education," the report reads that while post secondary education in the United States has already achieved key successes in the innovation economy, the public post secondary education system overall risks falling behind its counterparts in many other nations around the world-places where there have been massive efforts to link post secondary education to the specific innovation needs of industries and regions. According to this report, American post secondary education is losing ground in the race to produce innovative and imaginative realms in education. Can this trend be counteracted? With the cooperation of post secondary educational institutions within each community, leadership can create co-op learning environments that can be supported through e-learning and online teaching that can provide virtual reality technology to enhance real-time learning environments. Through Business Development operations currently established in post secondary institutions, a shared technology program can be created that will afford students access to ongoing virtual business environment settings and prepare students with knowledge and insight into a specific industry. As students prepare to transfer, graduate, or seek employment after completing a certification program, virtual experience in the job market can help a student assimilate education and work experience to their advantage. This concept could challenge Human Resource departments to create new mandates in accepting virtual-experienced college graduates as they enter the workforce.

Reaching the Destination

As Flash Gordan lands his Spacecraft on unclaimed territory, you imagine yourself slowly turning the handle to the spaceship with your spaceship gloves, opening the door with explosive anticipation. Your heart racing, sweat running down your brow, and your eyes at half mask waiting to see a new world; a world filled with beauty and potential when suddenly, the television shuts off and your Mom is standing in front of you telling you to get up and go clean your room and stop daydreaming! Ah, Mom, you say to yourself, you just destroyed my imaginary planet! Oh, by the way, did I mention that this was you as a child growing up and using your imagination?

Now that I've created a visual world of potential for you can you see the power within to see the future from the present and help others visualize the potential benefits of change in their lives and the lives of others in an organization? T. Irene Sanders states that thinking in pictures helps us link our intuitive sense of events in the world with our intellectual understanding. Now, more than ever, we need to integrate the techniques of imagination and the skill of intuition with our analytic competencies to help us see and understand the complexities that vex us daily. Visualization is the key to insight and foresight-and the next revolution in strategic thinking and planning.

Can you SEE the systems, subsystems, drivers, and the five (5) trends with a visual perspective in a post secondary educational environment? This is the nature of Strategic Thinking, which can or is taking place in your organization; a cognitive process required for the collection, interpretation, generation, and evaluation of information and ideas that shape an organization's sustainable competitive advantage. The need to stay abreast of progress, technology, and global opportunities will be the change in drivers that will validate the creative elements needed to stay attuned in a global perspective. The author's intention of introducing Flash Gordan into the paper was to create a visual image and demonstrate imagination fulfillment to a present day reality. Is there anything out there that cannot be done if it is fine tuned and prepared for a service of excellence? What are the risks involved by not exercising strategic thinking in the elements mentioned in this article?

Education is not about the present it's about the future. The five (5) trends are only a beginning adventure into an unknown space. Do you remember when you were in college and wished things were done differently, be more exciting, more adventurous? Consider the age groups becoming proficient in technology. Will post secondary educators be prepared to teach/instruct future students? Educators must invite strategic thinking into the system and take the risks needed to build post secondary education back into the global futuristic race of achievement. In an article written by Arthur Hauptman entitled "Strategies for Improving Student Success in Post secondary Education" (07), he concluded his report listing four elements:

1. While there is a growing rhetorical commitment to student success, the reality is that policies often do not mirror the rhetoric. Whether intentional or not, policies in many states are at best benign and often antithetical to improving student success.

2. Policy focus in most states has been to lower tuitions or the provision of student financial aid. This ignores the importance of ensuring adequate supply of seats to accommodate all students as well as providing a proper set of incentives that encourage institutions to recruit, enroll, and graduate the students who are most at-risk.

3. Some progress has been made in developing contemporary practices that have great potential for providing the right incentives in place of redress this traditional imbalance. But much more needs to be done in this regard.

4. Efforts to create incentives for students to be better prepared and for institutions to enroll and graduate more at-risk students have the potential for greatly improving rates of retention and degree completion.

Can the five trends be a stepping stone in rebuilding or strengthening the weakest link in the system? The evidence of deficiency is public, and that's a good start. Educators have the choice to rebuild and prepare for the advancement of our future; our students. I encourage you to take the five (5) trends and see how they can accommodate your institute of higher learning.

Option Trading Basics

Options trading can increase the profits you make when trading Stocks if you understand how to use them and know what you are doing. Options can be a very useful tool that the average investor can use to enhance their returns.

This article - Options Trading Basics, looks at what options are and discusses some of the options trading strategies traders can use with these versatile instruments.

Options - An Overview

Options give the buyer the right, but not the obligation, to buy (a call option) or sell (a put option) the underlying Stock or futures contract at a specified price up until a specified date.

In other words, options are like tradable insurance contracts.

An investor can purchase a Put option as insurance against a decline in the Stock price or a Call option in case the Stock rises. Buying an option gives the purchaser time to decide whether they will buy or sell the underlying Stock. The price is locked in until the expiration date, which in the case of LEAPS can be years into the future.

Options trading has several advantages that every Stock Market investor should be aware of, such as high leverage, lower overall risk than owning the physical security, more versatility and the ability to generate extra income from a current Stock portfolio.

An option of value fluctuates in direct relationship to the underlying security. The price of the option is only a fraction of the price of the security and therefore provides higher leakage and lower risk - the most an option buyer can lose is the premium, or deposit, they paid on entering into the contract.

By purchasing the undering Stock of Futures contract itself, a much larger loss is possible if the price moves against the buyers position.

An option is described by its symbol, whether it's a put or a call, an expiration month and a strike price.

A Call option is a bullish contract, giving the buyer the right, but not the obligation, to buy the underlying security at a certain price on or before a certain date.

A Put option is a bearish contract, giving the buyer the right, but not the obligation, to sell the underlying security at a certain price on or before a certain date.

The expiration month is the month the option contract expires.

The strike price is the price that the buyer can either buy call) or sell (put) the underlying security by the expiration date.

The premium is the price that is paid for the option.

The intrinsic value is the difference between the current price of the underlying security and the strike price of the option.

The time value is the difference between current premium of the option and the intrinsic value. The time value is also influenced by the volatility of the underlying security.

Up to 90% of all out of the money options expire worthless and their time value primarily Declines until their expiration date.

This clue offers traders a very good hint as to which side of an options contract they should be on ... professional options traders who make consistent profits usually sell far more options than they buy.

The option contracts that they do buy are usually only to hedge their physical Stock Portfolios - that this is a powerful distinction between the punters and small traders who consistently buy low priced, out of the money and close to expire puts and calls, hoping for a big payoff (illegally) and the guys who really make the money out of the options market every month, by consistently selling these options to them - please read the rest of this article.

The seller of the option contract is obliged to satisfy the contract if the buyer decides to exercise the option.

Therefore, if he has sold Copped Call options over his Shares, and the Stock price is above the option strike price at expiration, the option is said to be in-the money, and the seller must sell his shares to the option buyer at the strike price if he is exercised.

Sometimes an in-the-money option will not be exercised, but it is very rare. The option seller (or writer) has to be prepared to sell the Stock at the strike price if exercised.

He can always buy back the option prior to expiration if he chooses to and write one at a higher strike price if the stock price has rallied, but this results in a capital loss as he will usually have to pay more to buy the option back than the premium he received when he originally sold it.

Many option writers simply get exercised out of the Stock and then immediately re-buy more of the same or another stock and simply write more call options against them.

The buyer of an option has no obligations at all - either either sells his option later at a profit or a loss, or exercises it if the stock price is in-the-money at expiry and he can make a profit.

The vast majority of options are held until expiration and simply decay in price until there is no point in the hapless buyer selling them. Very few options are actually exercised by the buyer. The vast major expend worthless.

Having said all this, lets look at an example of how to use options to gain leverage to a Stock price movement when the trend does go in our favor ...

For this example we will use MSFT as the underlying security. Let's assum MSFT is trading for $ 24.50 a share and it is early January. We are bullish on this Stock and based on our technical analysis we think that it will go to $ 27.50 within two months.

In this example, we will ignore Brokerage costs, but they do have an effect on the percentage returns. The prices and price moves of the Stock and the options are hypothetical - they are intended as a guide only.

Buying 1000 physical shares will cost $ 24,500 and if we sell our position at $ 27.50 a share, we will make a profit of $ 3,000 or a 12% return on our capital. We will have $ 24,500 at risk if we take this position for a potential of 12% or $ 3,000 profit.

Instead of using cash to buy the physical Stock, we can buy 10 call options with an expiration that is at least three months into the future and a strike price that is close to current price of the underlying security.

10 contracts represent 1000 shares of the stock, a call option is bullish, three months until expire gives us some time for a quick move, and buying an option with a strike price that is close to the current price of MSFT allows us to get the full potential of the intrinsic value.

We buy 10 MSFT $ 22.50 April Call options. These options are currently selling for $ 2.80 and they are in the money.

$ 24.50 (the current price of the Stock) minus $ 22.50 (the strike price) is $ 2.00, which is our Intrinsic value. $ 2.80 (the option premium) minus $ 2.00 (the Intrinsic value) gives us $ 0.80, which is the Time value.

If the price rallies to $ 27.50, as we believe it will, the intrinsic value of these same options at that point will be $ 5.00 ($ 27.50 - $ 22.50). That means that if the Stock gets to $ 27.50 a share, our option premium would be at least $ 5.00 plus a small amount of time value, depending on the remaining time until expiration.

Ten option contracts will cost us $ 2,800 ($ 280 times 100) and if MSFT goes to $ 27,500, we could sell our option contracts for at least $ 5,000 ($ 500 by 10 contracts), maybe more.

We will have $ 2,800 at risk if we take this position, rather than the full price of the Stock ($ 24,500) for a potential of 80% or $ 2,200 profit, plus whatever time value is left in the option, probably another $ 100.

Our options buying strategy cave us a much larger percentage profit with a much smaller potential risk. Do not forget that, for us as the buyer, these options will expire worthless if not sold or exercised by the expiration date.

The option seller or writer simply has to sit back and wait until expiry to see if he is going to be exercised. If the Stock price is below the strike price at expiration, it keeps the premium and can write another option over the same Stock.

If the Stock price is above the strike price, he will most likely be exercised and will have to sell his shares if he does not exit the position by buying his options back on the open market (quite often at a higher price than he originally sold them for).

The downside of buying the option over the physical Stock is that if you bought the Stock itself, even if the price had not moved, you would still own it, but by buying the option, if the price does not move in the desired direction , you lose part of your trading capital.

To make options trading work, the undering security must move fairly quickly in the direction you expect, or you will lose money at an ever increasing rate as the expiration date draws nearer.

As you can see, options strategies can offer much higher percentage returns with less risk for the same trade. The majority of your cash is still safely in your trading account rather than being exposed to the market.

This is just one example of using options trading to increase your Stock Market returns. There are many more strategies and ways to use options and I encourage you to explore them further.

All options expire worthless if they are not in-the-money at expiration, so the buyer must close out or exercise his position on or before the expiration date or he will lose the entire premium.

The time value portion of the option premium decreases periodically until expiration date. The closer to expire, the faster the time value decreases, as there is less time for the option to move in the desired direction for the buyer.

For buyers, top traders advise never to hold an option with less than 30 days to expire due to the exponential rise in time decay during this period.

For sellers, it is usually most profitable to write options that have 30 days or less to expire, due to this same time dece effect ... the buyer of these options has the odds stacked against them and will require a large price movement in his desired direction to make a profit - remember, the vast majority of options expire worthless - so this is the side of these instruments the wealthually find themselves on - just a thought ...

There are many other intricacies of options trading that investors and traders should be aware of. This article is only an introduction to options trading and there is a lot more information for you to learn.

For a more in-depth look at the various Options strategies available, visit AcornTrader.com.

This page has a series of articles on options trading and outlines some of the strategies merchants can use to profit from these extremely flexible vehicles.

We encourage you to study these instruments carefully if you decide to trade them. Then use the trend trading strategies outlined in these stories and articles to position yourself on the right side of the market - whether as a buyer or a seller.

To Your Trading Success,

The Evolution of Marketing Automation

While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer's lives and affecting it at a rapid pace.

Fortunately, from radio to internet and smart-phones, nowdays technology has revolutionized the ways marketers can reach their potential customers. But, back then in the late 50's, with almost no effective marketing channel, companies were finding it challenging to approach a huge customer base.

This is how automation technology came into existence. It has traced its origins back from a Customer Relationship Management or CRM that came out of Rolodexes and a pack of business cards. It acted as a rescuer for the companies who were endeavoring to maintain their employees and client's records into a central knowledge group. But, in no course of time, it became the fundamental business element and started finding its applications in professional business services as well.

During the late 1980s, CRM platforms had gained more power in terms of customer support servicing, sales management, and forecasting. But, the high price tag kept it limited to few multinational corporations.

In 1999, Mark Benioff, the founder of Salesforce, invented the Monthly License (MLC) fee model, with aiming to offer cost-effective and agile business model, that further introduced SaaS or Software as a Service. And in contrast, this technology evolved out as an amalgam of email capability, web analytics, and the Marketing Resource Management (MRM). With the advent of the internet, marketers were seeking potential ways to reach their customers. The pioneer of this space Eloqua came in 1999 and developed a product, later renamed as automated marketing service in 2003.

Soon, the success of this trend led to the arrival of more players in the market such as Pardot, HubSpot, WhatsNexx etc, and industry started gaining momentum while shifting marketing automation services to cloud platforms.

By 2008, new platforms such as HubSpot, Act-On, rule the market, and the advent of social media marketing, content management, search engine optimization made marketers incorporating a variety of automation tools.

In the period 2013-2014, the automation industry witnessed a huge growth financially through acquisitions when a giant marketing software company ExactTarget acquired a marketing automation company Pardot for $ 95.5 million and in turn, salesforce.com spent $ 2.5 billion to acquire ExactTarget, This is recorded as its largest acquisition ever.

I found people wondering if CRM and marketing automation co-exists. In fact, few consider the later as a subset of the CRM industry which follows one of the marketing laws proposed by Al Ries and Jack Trout. To clarify, CRM is sales focused software while the other is user-centric software that completely focuses on marketing strategy. Where a CRM manages company's interactions with their customers, a automation software streamlines company's marketing tasks, and work-flows. However, these two, together, go hands in hand and reinforce company's insights and efficiencies. A good CRM-marketing automation integration unleashes an opportunity to handle data management and strategies marketing plans.

It can filter relevant data and required fields to standardize tagging and data, and ideal processes. Also, it can run auto-cleaning processes to clean the dumped data in a CRM system. Businesses utilizing automation software have witnessed an incredible growth of 451% in qualified leads and 14.5% in sales productivity as well as 12.2% marketing overhead reduction. We can conclude by saying that the future of marketing completely belongs to Marketing Automation.

Earn Additional Money With These Forex Strategies

If you are new to Forex, begin by focusing on a single currency pair then expand as your skills improve. When you first enter the world of currency trading, professional traders suggest that the best way to practice and tone your trading skills is to trade only liquid and broadly traded currency pairs, at first.

As previously stated, the information, tips and advice of experienced traders is invaluable to anyone, who is just starting out in the Forex market. Using the tips in this article will help you with your interest in the Forex market. Profitable opportunities are vast for new traders, who are willing to invest their time and energy into learning about the market and follow expert advice.

These suggestions are directly from people who have been successful with trading on the Forex market. Although we can not guarantee you will be successful in your trading, these tips will assist you in becoming successful. Apply these tips and begin making some money!

Because the values ​​of some treaties seem to gravitate to a price just below the prevailing stop-loss marks, it appears that the marker must be visible to some people in the market itself. This is not true. Running trades without stop-loss marks can be a very dangerous proposition.

Some traders think that their stop-loss marks show up somehow on other traders' charts or are otherwise visible to the overall market, making a given currency fall to a price just outside of the major of the stops before heading back up. This is absolutely false; in fact, trading with stop-loss marks is critical.

Forex is the largest market in the world. Investors know how to study the market and understand currency values. The average trader, however, may not be able to rely on their own skills to make safe speculations about foreign treaties.

Traders that are new to Forex become excited and somewhat obsessive, staring at charts all day and reading all kinds of trading books and other literature non-stop. Forex people's attention starts to wane after they've put a few hours into a task, and Forex is no different. Take breaks from trading, and remember that the market will be there when you get back.

When you trade currencies in Forex, try to buy based on trends. Picking conventions that are top and bottom pairs may seem more lucrative, but it is a much more difficult way to trade. Following trends will give you more long-term success and therefore, more long-term profit in your Forex trading.

A good tip for beginners trying to become a successful foreign exchange trader is to set up a demo account. These demo accounts help the individual to have a feel for the interface of the software as well as get valuable practice in trading. These are free and are easy to set up.

Change the position in which you open up to suit the current market. Some traders open with identical positions and invest more funds than they can afford or an inventory amount to begin with. Your opening position should reflect the current trades you have available for the best chance of success with the Forex market.

To be successful in Forex Trading , remember to follow trends. Rather than trying to beat the game, work with it. When the trend is up, it's not time to sell, and when the trend is down you do not want to buy. Trying to work against the trends will require more skill and attention, which will develop with more experience.

It is important to stay current with the news. Make sure that you know what is transpiring with the treaties that are relevant to your investments. Speculation has a heavy hand in driving the direction of currency, and the news is usually responsible for speculative diatribe. Get some alerts set up so that you'll be one of the first to know when news comes out concerning your markets.

Placing successful stop losses in the Forex market is more of an art than a science. You are the one who determinates the proper balance between research and instinct when it comes to trading in the Forex market. What this means is that you must be skilled and patient when using stop-loss.

As has been discussed, Forex is a program for the exchange of foreign currency for global business. By using the information that the above article has provided, you will be better able to understand the benefits that Forex has to offer business and how best to apply these benefits with regards to your situation.

When trading, try to avoid placing defensive spots on numbers that are obviously round. When you do have to place a stop, make sure to put it below those round numbers and on short positions instead. Round numbers include 10, 20, 35, 40, 55, 60, 100, etc.

People tend to be greedy and careless once they see success in their trading, which can result in losses down the road. Lack of confidence or panic can also generate losses. When in the Forex trader driver's seat, you need to make quick decisions that reflect the real "road" conditions, not your wishes and emotions

Learn and Earn With Affiliate Marketing

Do not Be A Statistic; Learn And Earn Your Way To Success

Having invested four years or more of hard work in a degree, it is imperative that you maintain your skills and have work experience recorded on your resume. Use your marketing skills and earn money at the same time. Affiliate marketing will provide you with the opportunity to learn and earn.

I had been unemployed for a few months; every recruitment agency within a 20 mile radius had been bombarded with e-mails, phone calls and of course, had been provided with several copies of my CV. Never before have I been unemployed for such an extended period of time, and I have an extensive experience in my chosen field. The financial climate gives employers the upper-hand; This is an ideal opportunity for employers to choose the most experienced candidates, leaving those with less than perfect CV's at the back of the queue. I can only imagine what it must be like to be a student or graduate just out of university. I decided to trawl the internet for any home-based opportunities to earn some money, as my savings were being sapped, and my resources depleted. I spent a good week researching; affiliate marketing was the one opportunity that appeared to be legitimate. In the process, I had fallen foul to three scams; I did not lose a fortune, but any amount is too much when lost to a scam.

Affiliate marketing is the most lucrative online opportunity. It is not a get-rich-quick scheme, and you will not become a millionaire overnight; it requires hard work, dedication and motivation, but it is the ideal opportunity for those who might be unemployed, or anyone looking to top up their incoming, to tap into what is fast becoming, a booming industry.

Currently, there is no specific affiliate marketing degree or diploma, although this is likely to change with time. In simple terms, it is where a customer searches online for specific products and is directed by the affiliate to the required product via a link. The user clicks on the link and is driven direct to purchase the product or service on the seller (merchant) site. The seller pays the affiliate commission as a percentage of the total sales value and this can be anything from 15-75%. The affiliate must have the knowledge and know-how to find the right products for the right customers at the right time. Advertisers prefer to have their products marketed in this way because advertising costs only become effective when a sale takes place.

The golden rule of affiliate marketing is finding niche markets. A niche market is defined as a specific targeted product that satisfies the consumers requirements. It is highly specialized and requires much fine-tuning. Research is imperative; finding the right keywords will lead you to the right customers and products for that customer. It is possible to market a product in two ways; either by choosing a consumer and providing the product that consumer wants, or by providing a product and finding consumers to purchase that product. The affiliate finds the niche market, shows the product to sell, then chooses a marketing technique and then builds a campaign leading to action. It is possible to earn money online within any industry but the key is to provide the right product to the right person at the right time and for the right reason. Initially, you should promote a product, service or topic that you know something about, or at least, are interested in. You are more more likely to succeed if you are passionate about your subject; what graduate is not passionate about their subject?

You will benefit from joining an affiliate program initially; An affiliate marketing training program is the easiest and quickest way to lead you to success. There are hundreds of programs, and I have researched them all. Joining is usually free, and a reputable program should provide you with all the expert training, resources, research tools, market information, mentoring and support to ensure your success. The program should be able to turn marketers into sales machines, keep you ahead of the game and make you a force to contend with. Be aware of programs that expect you to pay considerable amounts to find out about what they offer. You would not pay a company to interview you; this information should be free. You will need to pay a membership fee for joining; this the norm, but in return your offer should include all the training and resources you need to start your business.

You will need products to promote, so will need to join an affiliate network. The beauty of affiliate marketing is that you do not need to invest in products to sell; you simply market and sell products already offered by merchants. Networks such as ClickBank, LinkShare and CJ.com are reputable networks. There are many networks to choose from; choose those offering a good rate of commission and confirmed payment method. These networks offer thousands of digital products but you will need to learn quickly how to master these networks and achieve the best possible sales potential.

You are far more likely to succeed in maximizing your potential through the use of your own website. Your website will provide you with an identity wherey you can market your products in your own style. You will also be able to target your products to specific markets and update your product offer when applicable. Your marketing efforts will be automated and therefore your earnings potential will be continuous. Websites can be built using free web development programs and do not need to cost the earth.

There are many marketing strategies you are able to use to promote your products; the affiliate program will train you to master these techniques. There are free marketing techniques and paid-for ones. Article marketing is a free marketing technique to get traffic to your email marketing campaign. By writing short articles and submitting them for distribution in the market you will achieve credibility. You will need to write unique, relevant quality content and also unique content. Every article contains a resource box and by-line, including the author's contact details. Writing good articles can achieve valuable backlinks to your site.

Other strategies include Pay-Per-Click, wherey you use advertising mediums such as Google AdWords to promote your offer. E-mail marketing will quickly build you opt-in mailing lists which are great for targeting specific products to customers at specified times, and you can utilize autoresponders to manage your e-mail campaigns. Search Engine Optimization is key to driving traffic to your website and achieving high page ranking with Google, Yahoo and MSN can bring huge amounts of traffic to your products.

Joining a program has other advantages; it will enable you to earn from the outset if you choose one offering promotion incentives; promote the program you have joined, and you are able to earn from day one. Take advantage of your skills and marketing capabilies; learn and earn to put that much-needed experience on your CV. I wish you the best of luck!

Day Trading Rules to Live By

Most people looking to make money in the markets believe that the answer lies in finding some simple technical analysis strategies that will catapult them to profitability.

The truth is that trading is not as simple as beginners believe. It is a profession, and like any profession it requires a learning curve. Reading a book or getting a few simple "tips" is not going to turn you into a professional trader.

After studying for a length of time, it's not uncommon for students to begin their search for the "holy grail."

They search for more indicators, chart patterns, gurus, alert services or the latest secret day trading strategies and other things that will provide their answer to becoming successful.

But here's the fact. Success lies within you .. and it will not come easy.

In fact, one of my favorite success principles is this:

"Successful people do what unsuccessful people are unwilling to do."

Let's apply this to trading in the form of my list of "Day Trading Rules to Live By" ... all of which have to do more with you than with the market.

1. The consistency you need is in your mind, not in the market. Many in the market get frustrated because the market often behaves differently than they expect. You can not rely on the market to be consistent. It is a largely a random walk. But there are times when the market does setup with a probability scenario that gives you an edge. Your job is being consistent in trading those probability setups and trade them every time they occur.
2. Trade like a cat. Most beginners over trade. It's one of the most common trading sins. Your job is to be better than other day traders in having the discipline to wait like a cat in the brush until just the right moment (your high probability setup) and then jump on the trade without hesitation.
3. Successful trading is simply a game of not making mistakes. Keep a list of your day trading rules posted on the wall or on your monitor and then follow those rules perfectly. You must be more disciplined than the average trader. Never depart from your rules no matter how good a trade "looks" or "feet" to you if it violates your objective and back-tested rules.
4. Only trade when you are in an optimal emotional state. Never trade when you are tired or are in an emotionally unstable situation (after a fight with a spouse or friend for example). Day trading is more like athletics than academies. Trading on such a short time frame requires you to be able to make split second decisions, and you're risking a lot of money when you do. Make sure your mind is sharp and your emotions are centered.
5. Keep a detailed trading log. Every day trading course I've seen has a trading log. Yet my experience in dealing with trading students demonstrates that less than 10% of them actually use it. This is a huge mistake. Not only should you log every trade, but you should also record how you felt and what you were thinking as you took the trade. In this way your logs will become a type of "biofeedback" mechanism for you. Personally, this was the difference that made all the difference for me.

These 5 day trading rules are not the type of rules that you were probably looking for. The masses want rules about indicators, price bars, where you get in and where you get out.

Granted, you definitely need clear objective rules about those things as well. Yet thousands of traders have those types of rules, and yet continue to fail because those rules are about market action.

They fail because they do not have, or do not follow, the more important rules the rules about their own action.

If you find yourself resisting the importance of these rules about your own behavior, realize that you are one of the masses who feels the same way. But since since the masses fail at day trading, you must set yourself apart and do something different than them.

Following these 5 day trading rules are what the retail traders fail to do. Not because they can not do them, but because they are unwilling to do them. And remember, "Successful people do what unsuccessful people are unwilling to do."

10 Ways to Attract New Business at No Extra Cost

Last week I went shopping and saw a sign in the window: "Going Out Of Business Sale". This week I noticed a new cardboard headstone "Space For Rent" in my neighborhood. These are results of the same problem ... not enough business.

It is great when you can open a business and attract new customers immediately or when your website guarantees you a constant stream of income. But, none of these simply 'just' happened. Growing your business means self marketing and planning ahead every step of the way. Here are ten strategies to help you attract more business. And the best part: They will not cost you anything.

1. Be a walking example of how effective your product or service is

Let's say you sell beauty products. Make sure your own skin, make up, etc. is perfect whenever you go out for business. If people see how beautiful your products work or look on you they want to buy them. Or, you're a professional organizer. What will people think of you if you're late for a meeting, forgot to bring the promised brochures, and when you open your calendar it looks all chaotic. BE A MODEL for your business.

2. Seek to serve instead of just seeking to sell

What comes around goes around! Help others to grow their business or supporting them in any way you can go a long way in growing your own business.

3. Add value by networking all the time. Carry business cards wherever you go

Networking opportunities are everywhere where: at the supermarket, the doctor's office, even at the playground. I know that for a fact! When someone asks you what you do, give them a card. You want them to be able to hear and see the name of your company. You would be surprised how often business cards will be passed around and / or turn up months later. Also, find out how you can help. What does that person need? Whom do you know who could help? BE A MATCHMAKER every single day.

4. Sell the benefits, not the features. Nobody buys features anymore

People buy what those features will do for them. Everyone hates to buy insurances, so why are so many sold? Simply because of what insurances will do for you. So, know your benefits and practice your elevator speech.

5. Add value to your potential customers by expanding their professional vision and goals

People appreciate it when they feel that you understand their business needs and you're able to provide creative ideas that will help them to realize or even expand their vision and goals. Go on an exploratory journey with your potential customer.

6. Follow up, follow up, follow up

The secret of keeping your current customers is to show interest. Add value to your customers by making sure they're making the best use of your product or service. Let them know that you have their business at heart, that their success is your success. Show them that YOU CARE!

7. Turn your customers into your company's research and development department

It is of much more value to you to find out why people buy your product or service instead of focusing on why certain people are not interested. Ask your customers why they buy your products and service and use this information to improve your marketing and refine your value proposition.

8. Improve your communication skills and be an active listener

Take time to listen to your clients, prospects, and business partners; listen carefully - do not let your mind wander during the listening process. Never make any assumptions. Take time to find out the real motives and emotions, perceived and real problems. If you can refer to people they want to be around you.

9. Learn from people who are naturally attractive

Some people are; some people are not. Spend time with those who are and emulate them; ask them for help. They will be happy to tell you how it works. Just be ready to make changes in your assumptions, thinking, actions, and behavior.

10. Strengthen your personal finances, so you do not need the money anymore

When you feel financially secure you will become an even stronger magnet for attracting new business - because you do not needily need it anymore.

To improve your business, challenge yourself! Pick one of the 10 strategies described above, the one where you seem to struggle the most. Then, see if you can implement this strategy in the way you do business. Please feel free to share your successes with me - and any questions about how to grow your business.

How to Quit Masterbating - 5 Tips to Stop the Madness

Learning how to quit masterbating is something that can plague you mentally if you've tried to quit and failed many times. I know how you are feeling. Millions of people across the world have become frustrated because they have wanted to know how to quit masterbating and haven't been able to. If this is you, there is hope! By studying this article you can shift your awareness and change your life!

Feeling like you just can't seem to learn how to quit masterbating affects your self esteem and can trigger emotional feelings of great guilt and fear, all while driving time away from dreams. These types of effects tend to be standard with any addiction but are often increased with addictions such as masturbation and pornography use. Below are several tips that will get you on the right track to recovery.

#1. Stop the guess work. Study what works

Plain and simple. Random changes and guess work aren't enough. This is a serious need of the body that needs to be released. It takes more than hoping you'll be stronger next time. Try a proven system or at least some type of professional, thought out method that has worked for others. This is how people find success learning how to quit masterbating.

#2 Have a physical outlet in heated moments!

The need to masterbate is a physical one. It is not mentally geared. This means that using mental strategies alone to deal with it is not enough. You must use physical ones to fight the emotional and physical drive. Get out some testosterone. Find some type of activity where you can sweat it out in the heat of the moment by playing a sport, lifting weights, going on an active hike or something that will steer your physical sexual drive and channel it into a different physical outlet. This is a great key in learning how to quit masterbating.

#3. Focus on avoiding pornography as a primary step.

For most people wanting to quit masterbating, porn is a huge factor they need to address first. This can be compared to making sure their is no gasoline near a fire if you don't want the fire to grow. After this is done, you can address the fire much better. Whether it's internet pornography, T.V, movies, strip clubs, or mental images imagines you hold in your mind, these must be handled before you can learn how to quit masterbating.

#4 make your goal the dream state!

You must release the semen in one way or another. Understand that the people who have learned to gain control of masturbation or even completely stop masterbating still release semen. The body naturally produces an excess of this. Most individuals natural release method happens in the dream state. You need a goal to aim towards. Make it your dream state. Avoiding a behavior is not enough to stay goal oriented. You need a line to mark your success!

#5 Join teams of recovery and invest in knowledge!

There are some absolutely amazing programs out there that can give you the life edge in porn addiction recovery, masturbation recovery and life empowerment in general! Tons of people connect with these programs created by professors and experts and find an edge they didn't know existed.

Fundamentals Of Successful Business App Development

Nowadays, the web & mobile apps serve manifold advantages to businesses. Industrialists introduce these apps to facilitate their customers, employees, & occupy dominant brand position in the global market sphere. Either to carry out official tasks or manage your projects smartly, you rely on business app development to make your efforts in a right way. Whereas customers install these apps to enjoy better services like online shopping, booking, traveling, & more.

Our deviation towards mobile app technology indicates its significance in business promotion & brand recognition. Several local business owners, startups, SMEs, eCommerce firms trust their business app developers who create innovative application that can increase their sales & build their brands.

So, if you aspire to go for business app development, here are some fundamentals you need to consider for fruitful outcome:

Know your audience- Your customers reflect core value of your business and you need to prioritize their interests, choices, or other options regarding their likes & dislikes. Never leave any question that may harm your app's user retention and therefore, you must make sure to analyze your customers' preferences right from the beginning your app development process.

Convey right message- Either you want to sell specific products or facilitate customers with exceptional services, it's completely up to you. You already know that marketing always rules in the corporate world & hence, make sure to transform your app idea specifically for business promotion. Just concentrate on your message to adorn your app with something specific & original. Try to add relevant content that can inform your customers & promote your brand via promotional blogs on popular social media channels.

Focus on your business goals- Enlist your business objectives prior to the business app development. Business owners lay down certain expectations from an app & they mend their futuristic steps if it successfully interacts with the users. You must clear your business intentions & make your mind to strengthen its potential to steer heavy traffic within a short span of time. You can determine the success of your app idea considering the factors like user-engagement, customer response, popularity of content, app searches & downloads, and more.

Device compatibility is a win-win- Business is more profitable when you don't take risk to lose out even a single customer from your reach. Your business app development will double your revenues if your app is accessible on cross-platforms. So, you need to launch your business app for all devices as there are millions of Android & iOS app users. Communicate your Android or iOS app developer if you aspire to get a cross-platform app to uplift your brand image.

Strategize for business app development- Research work will help you know your competitors & their strategies to generate leads. Small-scale & mid-sized businesses innovate apps to make their footprints in the industry & plan to dive in the ocean of success.

Every business faces several ups & downs while struggling to keep a pace ahead in the corporate globe. Therefore, you must go for business app development as it serves a commendable contribution to get established & maximize your revenues.

Keys to Learn Options Trading

Options trading - maybe you have heard about this and your interest lead you to visit this page. If that is your reason, you are in the right site. From here you will know what does that term means through some keys that will help you to learn options trading.

Way back from the ancient times, people seek different ways to get what they need and want. They engage in different kinds of trade and find ways to exchange their products and services in order to gain things in return, in the form of money, other products or services and others alike. The same thing goes as time passes by.

The concept of trade development synchronizes with the use of modern technology. One component of trade known as the market is highly influenced by this change. The world is known today as borderless due to the advancement in communication, primarily in the use of computers to connect to the internet, helping people from around the world become able to connect with each other. This causes traders to gain a big market not just locally but internationally.

This situation calls for many people to engage in the trade business. They are developing different avenues in order for them to insure success. One way to this is to learn options trading.

Options trading is a unique way to trade. Unlike holding shares in a company, here, you are not holding physical stocks. In here, you are having an arrangement or contract with another trader that one party will send something to another in a particular period of time in a particular price. This trade will become effective based on the strategy and approach that a trader will use. In its years of occasion, options trading already proved that it is an effective form of trade based on its flexibility.

The presence of losses is always present in any form of venturing into trade. People may be limited by this fact and become afraid of trying new things. But an option trader can overcome this attitude by simply finding options trading strategies. This will serve as his weapon to his victory.

Sources where you can find effective trading strategy are freely available in the web. Reading materials such as newsletters are available in some trading sites. You can also seek help from those people who are also in to options trading by reading their blogs and joining a group and participating in some forums. You can also subscribe or join webinars about it if you want a formal discussion about your concerns regarding options trade with bonuses such as handouts, manuals and other reading materials where you can find additional information about the subject matter.

So what are you waiting for? If you want to save more for your future; if you want a worry-free and early retirement; if you want to gain financial security, stability and freedom; this is an avenue for you. Learn options trading and engage into it then you will see yourself enjoying its benefits. It is just a matter of trying a new thing for there will be no loss for you but you will gain from it. Come on now! Lift a finger and reach your success!

BOTS Companion of a Modern Revenue Manager

Bots have become an important part of human life both, at the personal and professional front and their involvement is climbing new peaks with every passing day. They surround us in our daily life in the form of Artificial Intelligence, Search Engines, and Software. Part of it has also paved way for smarter and efficient revenue management for hotels fueling the debt that if humans should be irrevocably replaced with bots for this complex round the clock function. Although the practice may be at a nascent stage to draw concluding, it has certainly made a mark in the real of the hospitality industry and has become an indispensable part of any hotel revenue management.

Artificial Intelligence powered robots can analyze and synthesize large chunks of hotel data collected at various touch points in a fraction of seconds to present meaningful insights about the booking pattern, demand, guest behavior which is impossible to be grouped or processed by any amount of human workforce with the same efficiency as bots. It will not be an exaggeration to say that the Artificial Intelligence has sort of revolutionized the hospitality industry across the globe, enabling every business to improve on multiple fronts like hotel pricing, price optimization, revenue management, guest experience management, booking management, demand and even capacity optimization of properties.

Furthermore, these bots are also capable of analyzing trends and trace upcoming events in the town to estimate the rise in demand, providing enough room for revenue managers to tweak the pricing and availability instead of fire fighting the situation at the last minute.

Leading hotels have already started betting big on AI powered bots and poised to explore new ways to make bots a part of their business operations. One significant advantage bots have over humans is that they can work tirelessly 24X7 with the same precision. Hotel industry requires attention 24X7 and is one of the most dynamic industries with continuous fluctuations in trends, demand, and prices. That is where these robust machines have huge value to add to the revenue management realm. These invisible machines can not only quickly determine the best rates at a particular time for your property, (room rate optimization) but also advise the revenue managers on which segment to target and the kind of promotional offers to be run to maximize the revenue.

Another major area where hotels continue to hustle is direct bookings. Hotels have been continuously trying to improve booking numbers on their own website since OTA missions are touching skies, eating up a major revenue share of hotels. Hotels would be surprised to know that even in this area, bots can improve their game and help increase the number of bookings by a decent percentage. With advanced learning capabilities and rigorous analysis of visitor's purchasing behavior, AI powered bots can refine the visitor experience and personalize every visitor's journey to their needs and interests. This increments visitor engagement and reduces the cycle time of purchase leading to conversion on the hotel website itself.

This again brings us to the joke that wherever revenue managers can be gradually replaced by bots completely risking their roles and jobs in the industry altogether. The answer is obviously NO since these micro machines can only process and analyze only a set number of parameters in their decision and often neglect external market implications that may not be considered by such bots but are easily identifiable only by human revenue managers and this acumen is gained by experience.

Therefore, the ideal mix should be machine results mediated and supervised by human revenue managers. For eg, Pricing is one area which could have been automated with a reasonable amount of diligence and control of the revenue manager. Similarly, online reputation management can also be monitored with technology; however, a personalized approach will take you a long way. The key is to automate the processes that require minimum human intervention and involve human where necessary. This will help revenue managers to don more hats at the same time like exploring more avenues to maximize per guest audience and focus on other revenue increasing strategies.

Thus, witnessing the scenarios discussed above, we can conclude that the status of the bots is of a companion to revenue managers instead of a successor who will complement them at every step with razor fast information and analysis of the market and competition, enabling revenue managers to take informed decisions in no time and help them optimize revenues and drive the hotel towards new millions of success.

SEO for Business IT Marketing

Onsite SEO is related to everything on your actual website. Titles, meta decryption, internal linking, keywords density, sitemaps, alt tags for images and video. Keywords are the words or phrases that potential customers type when searching for your products or services on search engines.

Ranking high for relevant keywords matters because it brings your business to the top of the search results, helping you reach more potential customers. Offsite most important are: Listings refer to all the sites and directories where your business's information appears. Listings matter because they enable potential customers to find you or your business on relevant sites, and because they can improve your position on search engines like Yahoo, Google or Bing. If not, you're missing out on reaching consumers at the most critical stage of the buying cycle - when they're comparing products, price and services to choose a business. Do not assume that having a website is enough to succeed online. With many of your competitors already promoting themselves online, you need to make sure your web presence is effective as well on all major local search sites. The good news is that promoting yourself online and expanding your clientele can be easy and affordable. By investing in your online marketing, you can attract new customers while reducing your overall advertising budget!

One of these other SEO strategies is called ATO (Ad Text Optimization) which is a type of paid search advertising. Now, a successful SEO campaign can create organic traffic (a natural relevance to search terms instead of being an advertisement), but it could also include paid advertising, creating great quality web pages, setting up a way for owners to gauge their online success, and improving a website's conversion rate (which is the ratio of people who visit a site versus the amount of people who take action). The problem with SEO is that search engines change their algorithms and there are no guarantees on continued referrals. Because of this a business that may require a lot of help from search engine traffic could suffer losses if a search engine stops sending visitors to their site. This being the case it is advised to keep from dependence on search engine traffic. Most search marketers will share that it is better to receive traffic from links as they are stronger. For advice on how to link your business website to another website, you should seek professional company for help.

Top and Best-Selling Magento Extensions of 2018

In today's tech-savvy era, new technologies are emerging and Magento is undoubtedly one of the top entries in that list. This is an undeniable fact that since the time of its invention, Magento successfully paved new opportunities in the eCommerce development field with its time and cost-effectiveness, with its arrays of templates, themes, profit-driven functionalities, plugins and extensions. Here, in this article, you can get a detailed idea of the most popular Magento plugins of 2018.

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  Delivery Date Scheduler
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

Keeping the aspect customer satisfaction in mind, if you are looking for options that will help you to make product delivery on the date mentioned by your buyer, Delivery Date Scheduler is just the perfect choice for you.

Once you get this extension on your e-store, you can offer your buyers with convenient product delivery dates among which they can choose their most preferred time. Adding the calendar view also becomes easier using it.

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  MageMob App Builder
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

Want to build a customised mobile application for your Magento-built store? Here is the extension you would need!

Today, mobile apps are a vital part of eCommerce business. Making your business mobile would not only give you huge market but would increase your profit margin as well. Build native apps effortlessly and swiftly for both iOS and Android using MageMob App Builder and offer your online buyers an impressive and user-friendly buying experience.

Also, you can get your hands on the useful features such as Product Reviews, Product Scratch, admin and customer Notifications etc.

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  Language Translator
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

Want to make your e-store multilingual? Without any second thought, opt for Language Translator. How can this extension help you to make your online store more effective and more user-engaging?

Well, suppose that your target audiences are not very comfortable with English. Now, with this plugin, you can easily translate as well as edit any part of the e-store making sure it can reach a broader customer base. You can effortlessly translate CMS page details, product details, store reviews etc. without any headache! Get Language Translator and say goodbye to language blues!

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  SEO Hub
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

An online store won't get the success it deserves until you apply some smart SEO strategies. The Magento extension SEO Hub can help you out in this case. With the effective help of it, you can manage data feeds, meta tags, canonical URLs along with many other things.

Moreover, this plugin offers a few remarkable value-added features such as giving notifications when anything goes wrong in execution, setting a limit for the metadata etc. Maintain a higher rank on most of the search engines with SEO Hub.

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  MageMob Inventory
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

As an online store owner, it is really troublesome and difficult to keep proper track of the detailed product stocks physically! MageMob Inventory is such a Magento extension that can rescue you from this burden by making the entire inventory management process smooth and transparent.

The different modules like supplier management, purchase order creation, inventory logs etc. offered by this inventory management plugin make the entire process easier and both time as well as cost-efficient. More interestingly, it is available in the mobile app format as well. You can get both the Android and the iOS version in the market.

Listing all the important plugins in this short span is really not possible. Hence, here is a list of some other business-driven plugins and extensions that you might like to check out.













→ Advance Product Designer













→ Fedex Smart Shipping













→ Quotation Manager













→ Shop By Brand













→ MageMob POS













→ MageMob Admin













→ Advance Search with Solr

Additionally, Australia Post Shipping and Australia Post eParcel are two smart Magento extensions available for Australia-based eCommerce businesses.

Making Money Online With a Forex Trading System

In this article I will discuss making money online, Forex trading, and software related to Forex trading. Both good and bad. As well as cover some other things. Although there are a lot of systems out there, more importantly scams, there's not quite as many as there are online get rich quick schemes and ponzi schemes in general. There are still hundreds if not thousands of scams that directly refer to Forex Currency Trading. These scams come in various formats but often get the record set straight on them quickly, however a few others somehow escape the negative publicity and go for years and hit unsuspecting profit seekers where it hurts the most daily. The problem with Forex is that so much seems too good to be true, and a lot of stuff is, but it's also true that many people have made millions and some are not really all that smart at it. You can profit from the right robot.

The first thing I would like to discuss is the topic of sales pages, that common pitch page that a lot of products use and you often think it's gone too far or it must be a scam just by looking at it. But when you think real hard about it, over half the time this is not actually the case ... These sales pages are so long and packed with information since they are commonly advertised on the web and it is more or less business strategy, as opposed to anything reflecting the product. Certain sellers force you to use pitch pages, they need a specific landing page and it makes things much easier for sales transactions.

So rather than guide you through a structured web site with more details through various sections; they often use this pitch page and they generally pack it with information and a ton of hard selling. This has proven to be the trend and it's gotten harder and harder for some EAs to market their software without these types of pitch pages. It is often the case with digital products and or / stuff you can order online. When it comes to these make-money-online and Forex sites they often have a lot of flash to them and obviously many things to draw customers in. In reality it's not much different from any other form of advertising, most certainly not the likes of gambling, and so forth. They need to have some sort of appeal and be competitive. My conclusion is that even if it looks like it could be a scam, do your homework anyway and it may not be. It just depends. Some things are signs, but in my opinion web design and hard selling are not direct signs of a scam. Although in the Forex Market something to hope for would be charts and proof.

With regards to the surveys and other things, it amounts to filling out spam for pennies pretty much, data entry is the same and much more annoying than even the most desperate realize. It also makes you look bad if you tell your friends. You still have to spend time to make any real money, not prizes, and some also require a credit card number on file, and they text you and stuff too. Let's be honest, it sucks. It's bottom of the barrel work that just is not worth it. It's for the ultra-lazy. The kind of human being who for example might get scammed by a Forex system. Not a serious adult who is looking to profit from investment and extend their savings, along with make more money in general.

I once tried a clicking service just to see if I actually could make money, on the popular moneytec forum it was this highly recommended thing by a bunch of lazy work at home users, but I bought into it at the time, and, no joke I signed up and they told me it would be easy and they would make it easy to visit 1000 sites or whatever they have you visit for 15 cents. So I clicked a link and it just starting loading every 2 seconds, it was awfully slow, I waited 15 minutes and that was only like 25 sites, i got a virus after, and i closed it fast. I abandoned the 15 cents for it and thought instantly that these poor souls who do this are a whole helluva lot more desperate than I am. I do not belong in these sort of slums of the internet. This is the first time I have ever written about it. During that several years ago before I started trading Forex I also wrote a few surveys and never got paid once. I have marketed online to some success but mainly my success has been through Forex Trading. That's why I do not need to work a real job and can sit around doing stuff like this all day. Publishing is very important to me. Once something you write online get indexed by a major search engine like Google, chances are that it will be there for a very long time. I find that important anyway ...

There are other ways you can make money online without Forex Trading, though sadly it is often below the barrel work; boring data entry, filling out surveys for pennies, to name a couple of the more common ones. If you're into making web sites you may also advertise on one of your sites or a network of sites, and for that you need fresh content and you need to get traffic, which is way harder than one might think. You can sell products as an affiliate, although you need to find your niche and work very hard at it, it becomes a time consuming job for some people and no matter what you're likely to going to need to invest in something no matter what you do. Whether it's Forex, Web Design, Advertising or whatever it is or a combination of things, most importantly it takes time and ability to adapt your passion. Although you still have much more freedom, affiliate marketing online is very crowded and has been for years. You can also use a revenue-share article and / or video submission service in hopes of being one of the few who can actually earn a living at it. Though that is not for everyone. If you've got four young children and only have an extra hour or two a day to pull in some extra income you most likely do not have time to play a Martha Stewart like figure. Most people do not.

Forex Trading on the other hand is more convenient in the sense that it is an extremely profitable investment opportunity given the right expert adviser, to advise your trade and supply signals, generally to guide you. That is option one. You need a broker. It's way easier than you think and in the Forex industry not as big of a word as you might think, easy to get and you do not gotta meet them in person or anything. It's an online thing.

There are many options to trade Forex, one of the most common would be the use of automated Forex platforms and Forex robots, all automated Forex trading in general. There is nothing wrong with it. This is where expert advisers come in, EAs for short. These are the Forex experts as I mentioned above who supply your trades and information to you. They pretty much tell you what to do. Some are much better than others. Some are not out to supply signals at all and simply selling their software to make profit from that end. Proper automated Forex software oftens runs on the metatrader 4 Forex trading platform, or at least the more popular ones do. Your EA software is like plug-in software for it. I'd actually be wrong to say all EAs use it, but many of the ones I have experience with use the Metatrader 4 Platform and I prefer it.

The other way to trade Forex is to study the market, find all the relevant information you need, take a very long time of a few months to several years to learn something, only to have it blow up as you were still too inexperienced to do something with your strategy when the market changed. Strategy is a very important element of online Forex trading but not just having a strategy, it's about having enough strategies and being able to adapt properly with the market. This is why a lot of people fail without popular EAs, because the EA is usually a well-trained trader and your common trader can not provide himself with signals even half as good and a lot less consistently. The well known EAs are usually like 15 year traders and so forth who studied the market like a school subject and make extra money on the side by selling there signals too you, or software which grants them.

A lot of Forex EAs today simply do not have that sort strategy or ability to adapt with the market ... So not making them scams, but just not prepared for the long haul in general. I have a lot of experience with failed systems and systems that worked for just a little while. I have others that work to this day but I am always seeking new ones. I can review several including one I use now however that has already been done a few times over.

If you're looking for the cross between really learning Forex and just really having to learn complicated signals and software I'd suggest Forex Fap Turbo. The downside of this is you often need to buy extra stuff to learn it and some of it is useless. All of this for pretty decent software but it takes way more time and skill and not something I was happy with. I requested and received my refund for the software and some other software related to it, as it was just not for me and the only people i heard reviewing and bragging about it were a lot more educated before they tried it than I was. I was not ready then, am not ready now. Although it's a well reviewed Forex system and not a scam, I've provided a lot of help, but there are too many of the same, some are forex advertisements so that's not a lot of help. It also brings up a lot of the Fap Turbo related software that is not even the direct software and you gotta buy it separately. So it's a lot of hassle even more than some typical investments that are not related to Forex.

I have also tried automoney and several other Forex robots and automated Forex platforms. I have found that many of these automated Forex systems are a dime a dozen and send you through far too many loops to get the desired results. If they do not eat your entire investment ... Some systems do not have stops and you have to do too much often, others are slow, and sometimes the EA is simply just not your sort of teacher and you get lost sometimes. ..Some EAs will simply sniff you out and then screw you over in the end. This is why it's important to watch for signs of proof either by service trial or physical proof before making your purchase of expensive Forex software.

I have also used Forex Assassin, the eToro Forex trading platform and Forex Harvester but nothing really significant has come up from any of those systems for me.

Some Forex marketers, EAs and employees in general and so forth are so wicked that they monitor new "Forex" related domain registration and somehow get your email address and solicit you ... So you have to be aware that in the Forex market as far as Forex expert advisers go, there is a lot of them competing to get your money. You are sincerely seeking the ones who are also looking to have a solid reputation and actually provide you with profitable trades, your EAs # 1 objective should be successfully trading Forex and not selling their software. This is another thing that makes the simple "pitch page" easy for EAs with very little maintenance, on that end of things. The software should be and often is a side venture for Forex experts who can actually profit from their knowledge of the market and have the means to market themselves ... Can anyone create automated software and sell it? Probably not, I think it's a bit of a stretch but then again it depends if you even get software, or whatever, most systems that are fully developed and have good features but do not work - were more than likely meant to work at some point.

I have read up on quite a few of the most popular Forex review sites like Forex Peace Army and many other well known ones, and to me they all pretty much point towards the same complicated software and their voters are already experts investing 10s of thousands already and they barely feel some of their losses. They switch around a lot; nothing turns out to be solid in the end. The reviews on sites like that most likely got started through advertising. Too many people get to review their own systems on Forex sites like that, etc. You never know who the reviewer is. Searching for automated Forex software reviews is almost impossible nowdays since they all say pretty much the same thing and are mostly positive ...

I have read up on many "free Forex signal" reports on the web and I also participate actively on various Forex forums and other Forex related sites. I often find with these particular Forex signals at least my impression is that you get someone looking to be a mentor of some sort for you, they are usually shady and turn out to be lacking when you need them the most. These guys are usually empty handed. They are trying to freelance or whatever so that they can supply systems and build a name for themselves, but the problem is that these are the guys who after so many followers do create a commercial system and then extremely end up failing, their the failed EA newbies to some extent and you want an EA who is an accomplished Forex expert.

One should consider it much better and safer to use an established system that is known to work, and not the work of an aspiring EA, or even worse, somebody who does not have those credentials at all and are just trying to stuff their ego . I have not enjoyed the free Forex signals and find it more like looting through them then finding anything that productive, not much is there or else all the Forex signals would have to be free and would be for everyone, all the best Forex signals would be free. At least that is my concept. I do not want a rookie EA telling me what to do, since the trend in the Forex market nowdays is most definitely for more popular and well established EAs to sell systems, mostly automated software. That is one thing I do not understand, who these people are that clog up the forums with nonsense and think they can compete in the market with actual successful Forex EAs who really know how to trade.

How much you want to trade really depends on you. If you're a Forex starter you need to have a good EA for starters, and while I can not hand pick one for you, I can provide at least one review since I have spent time on the subject, in this article off- site to an excellent EA which i have tried and complies with several of my standards. I feel it is an excellent resource for people like me at least who gets lost on the big stuff. There are many fish in the sea.