Managing the Manager

Your organization has decided to outsource a project to an external firm. In some cases, the organization may allow your team to manage the project, but more often than not, the organization may want full return and to manage the engagement themselves. What does this mean to the project manager from the client organization? Depending on your company's project management philosophy (ie do they see project management as a scheduling function, or someone that truly manages the project and risk), this type of agreement may be more challenging than you first think. While it may be helpful to have the outside assistance, it may require a change in your normal approach and project management function in order to provide, effective, external team support and oversight.

I've been in situations where I was the contractor that has had customers instruct me on the process they would like to use and others that have allowed me to use my organization's expertise to deliver the best result. I've also been in situations where my organization is the customer who has outsourced a project and was responsible for truly managing the external resources and other situations where requested to allow the contractor to exert full control over the management, using their own approach and practices .

While the specific approach needed should be tailor to your specific situation and organization, I fine one of the more unequally challenging situations is when you outsource an engagement, including the management / oversight and project approach. While there are always opportunities for learning and growth, the last scenario can be difficult and even confusing for a strong project manager. The level of authority and your role will depend very much on your organization's perspective on project management. If you are put in this type of situation, my suggestions are:

1. Clearly Understand Roles & Responsibilities : Regardless of the scenario, clear role definition is an essential first step. You'll need to understand specific role expectations from both your organization as well as your contractor. Defining what the contractor is responsible for all the way down to communication with your organization is also important.

2. Be Prepared to Be a Passenger : Not being responsible for running the project can be tough for strong project managers who are asked to interface with the external consulting organization, especially where there are deviations from your recommended approach or where you identify areas for improvement and their process is set in stone. Understanding the roles and responsibilities of all involved will help you understand where you can provide value and where you can intervene. You may also need to prepare yourself for having more of an administrative role than an orchestration or technical role. Understanding who does what will help reduce the push and pull between organizations.

3. Ensure There is a Sound Escalation Path : While you may not have direct authority, you will want to understand what types of items can be escalated and when. You'll also need to ensure you have the proper support within your organization. The lack of direct and indirect authority, plus no support does not make for a prosperous environment.

4. Utilize Lessons Learned : Reviewing prior projects, especially those with many of the same variables is useful for educating the organization and can even assist your contractor. Continue to collect intelligence on what works well and what does not work well, even if you do not have direct control over changing the immediate situation. This information can be useful for not only the current situation, but future endeavors.

5. Educate Your Organization on the Value of Project Management : Even though you may not have direct control over the project or even the support you need, never give up on educating the organization and vendors on project management value and best practices. Hopefully the contractor will apply the same project management rigor you would, but if not, there is always a positive takeaway for you personally and hopefully professionally for your organization. Help educate your organization on your discoveries, the impact of these discoveries and the lessons you have learned through prior experience. Project management is not for the fault of heart, but requires tireless perseverance. Show your organization why you are in your role and the tremendous value this function can provide your organization.

There is always something to be gained and learned from each situation. While outsourcing to an organization that owns the management of the project may not directly utilize all of your project management skills, it will certainly help develop new ones.

Tips For Good Money Management

Learning how to effectively manage your money enables people to live comfortably within their means. Money management tips also allow people to increase their wealth, and the following money management tips can allow you to stay steadily in control of your finances!

First of all, you should set yourself a money management goal. A good money management tip like this is a means to an end. You must make your goal practically, however, and ensure that the end something that is in clear sight. Whilst your money management goal could be the prospect of having a comfortable retirement - you should begin with smaller objectives, like paying off a debt within a certain amount of months, or saving a particular amount of money within a chosen period of time. The satisfaction that comes with achieving a money management goal, motivates you to do more and more, possibly allowing yourself to have a comfortable retirement - and that's what makes this money management tip such a good one.

Secondly, it can be wise for you to know precisely what you have. You need to live within your means, and you must also understand exactly what your means are! Out of all the money management tips, this tip allows you to steadily monitor your cash flow, and allow you to see exactly how rich you actually are.

You should look specifically at any disposable income you have, in your pocket or wallet, or in any bank accounts. You must not include any sources of finance like overdrafts or loans, as extremely, that money is always owed to a creditor! Sometimes you have old bank accounts you have not used, or stashes of money left for a rainy day. Find these sums of money and include them in your calculations of how much money you really do have available to spend.

The third tip in a long line of money management tips would be to track any arm of income that you have. If there is at least one month's worth of old cheque stubs - you should add them up and divide them to see what your average incomes accounts to.

Even better, you could add them for a quarter of the year and divide this amount by the number of weeks in a quarter (13) - giving you a completely accurate view of your perception power. Perhaps you have not saved cheque stubs - so try it for four weeks. And do not just multiply your weekly wage by four, as you could well be forgetting sick days, or any other days you have not been able to make it to work, and even omitting extra income from any holidays.

Another in the long line of money management tips would be to track your overall spending. As soon as you know what money you have and what income you should expect you should be looking at where exactly your money goes. You could take one month as an example, and watch what you spend down to the very last penny. After a few weeks of doing this, you could well find yourself reconsidering some purchases, and wondering whether or not you actually need to waste your money on such things!

6 Steps to Effective Customer Relationship Management

Nurture Your Customer Relationships

Simply put, customer relationship management is a way of tracking and nurturing your customer relationships throughout the customer's life-cycle, as they move from prospect to customer, to repeat-buyer. Once a customer buys from you, it is much more profitable to make efforts to keep that customer, than it is to acquire a new one, because there is now trust between you. If your customer is happy with your product, then that customer is much more likely to buy from you again in the future, much more likely than a new prospect would be. That's why customer relationship management is so crucial.

Don't badger your customers to death with every product and affiliate offer you come across, especially if the products are unrelated to the product the customer originally purchased. Email your customers ONLY when you have something good to give them, some really helpful information, or when you have a really good, high-quality offer that would interest that particular customer. For instance, don't email your Internet Marketing customer a "Free Gift Certificate" to your gift store.

Automate Your Customer Relationship Management

Well, how do you automate customer relationship management in your e-business? You use email, and a dynamic database. You use auto-responders to stay in touch. I'm not talking about your regular auto-responders that deliver a vacation or "out of office" messages while you're away, either. I'm talking about sequential auto-responders.

Use Sequential Auto-Responders In Your e-Business

Sequential auto-responders allow you to pre-format and load a series of pre-typed messages to your prospects and customers. You benefit by not having to follow-up with these customers manually each time. Instead, your auto-responder delivers your messages on a timed interval set by you. To your customer, it looks as if you sent out each message yourself. This way, you stay in touch with your customer and not let them forget about you. When they have a need for one your products or services, your business will hopefully come to mind first and they will re-visit your site directly or by clicking a link in one of your emails, as a loyal repeat customer.

Personalize Your Messages for a Warm Feel! (Mail Merge)

Most decent auto-responders have mail-merge capabilities. This is the ability to merge personal information into your emails, like your customer's first and/or last name or their email address, etc. This personalizes your email messages even further and gives your customer some "warm and fuzzies". What's more you set all this up just one time, and any new prospects or customers will get the same message series without you having to lift a finger.

If the sequential auto-responder you're using has mail-merge capabilities, then it will automatically take that customers name and incorporate it into the email series you have set up. Usually the auto-responder service you're using will have some sort of tokens set up for this purpose. Look at the example below. Let's say your customer or prospect's name is Bob.

Hello, $firstname, - That translates into: Hello, Bob.

You could also do this with a customers email address too, like "$email". The token would be replaced with the customer's email: bob@bob.tld













Do you see the power of mail-merge?

Use Lead Capture and Subscription Boxes

For instance, you could set up a simple box on your sales or download page that asks the customer for his/her name and email address in return for some free product, or simply just to subscribe to your newsletter. If you set up a page specifically for this purpose this is called a "lead capture page". The information entered by the customer into your subscription box can be mail merged into the follow-up messages sent by your auto-responder.

Stay In Touch

Keep in contact with your prospects and customers. Set your auto-responder series to deliver your messages over an extended interval. There are several e-books and articles dedicated to this topic; however, if you want the first, most informative and still the king of auto-responder help, get "AutoResponder Magic". This e-book once sold for about $17, but you should be able to find it free many places on the 'Net. It has a plethora of information regarding auto-responders, as well as many examples you can build from.

How To Play Time Management Games Online For Free

1. First a warning, playing games can be addicting so remember to manage your playing time. Also be sure to download time management games from sites that you trust and always keep your anti-virus program up to date.

2. Check your browser some time management games require the Internet Explorer browser and will not work with Firefox and some other browsers.

3. Decide if you want to play time management games online or download them and then play. Please check our "Times Management Games" section for resources that is updated regularly.

4. Let us look at some of the games that you can play for free online. As you will see there are many time management games to choose from so take the time and try several of them, you will soon find out which one you like the most.

Belle's Beauty Boutique:

'Belle's Beauty Boutique' you must help run a beauty parlor single-handedly. The owner, Belle, needs your help to give all of her customers the treatments they want. Help her wash, cut, shampoo and color a crazy cast of characters. Watch them gossip, flirt, and help Belle realize her dream of creating the ultimate beauty salon.

Big Island Blends:

After arriving on Big Island you discover that the "fortune" you've just inherited is an orchard? Well, what better way to turn your fields into a real fortune than opening a smoothie stand Serve your delicious fruit concoctions to the thirsty inhabitants of Big Island in level after level of fast-paced fun. Then, use your hard-earned money to purchase a wide variety of sparkling upgrades to make your smoothie stand the best on Big Island! Colorful, fast, and fun, try Big Island Blends for a unique taste of the tropics.

Burger Island:

Help our heroine Patty turn around a run-down burger stand located on deserted Mount Tikikola Beach in 'Burger Island'. Juggle orders from demanding customers, purchase over 30 exotic mouth-watering recipes, unlock more than 40 delicious ingredients, combining up to 9 per order, all while keeping an ever-watchful eye on the clock. With 60 increasingly challenging levels, see if you have what it takes to help Patty build the best burger stand on the island!

Burger Shop:

After receiving a set of strange blueprints in the mail, you build an extraordinary food-making contraption and open a restaurant. Your goal? Make food and satisfy customers until you discover the truth behind the mysterious blueprints. Burger Shop is a fun and addicting time-management game with several play modes including: Story Mode, Challenge Mode, Relax Mode and Expert Story Mode, each with different trophies you can collect. Utilize unique food making devices to make over fifty different food items during your quest. With four play modes, over sixty upgrade items and ninety-six trophies, you can play Burger Shop forever!

Cake Mania:

Baking runs in Jill's family. Help Jill upgrade her kitchen with state-of-the-art baking tools, while serving her ever-increasingly difficult customers. Help Jill earn enough to reopen her grandparents' bakery in this fast-paced culinary crisis.

Cake Mania 2:

After re-opening the Evans Bakery, and sending her grandparents on an exotic Hawaiian cruise, Jill is back in an all-new, out-of-this-world adventure! Explore six far-flung bakery locations; serve up deliciously original creations to 18 quirky customers, ranging from Federal Agents to mysterious Aliens, and choose the path Jill will take in 'Cake Mania 22!

Delicious 2:

Uncle Antonio needs Emily's help to get out of a financial fix. Help Emily rescue her family's finances in five all-new restaurants, each with a unique menu and theme. Use your earnings to purchase decorations sure to make your customers smile. Emily's friends and family are on hand to help, but it's going to take your serving savvy to get Uncle Antonio back on track. Featuring two game modes, all-new customers, and hours of fast family fun, 'Delicious 2 Deluxe' is just the thing to satisfy your craving for fun.

Features:

* Two Game Modes

* Five All-New Restaurants

* 60 Challenging Levels Featuring New Customers

* Decorate Your Restaurant Your Way

Delicious Deluxe:

Join Emily on her quest to make her dreams come true in two game modes and seven different restaurants. Success means more tables, bigger restaurants, and a menu full of uniquely delectable items. Tasty treats may keep your customers happy, but it's going to take quick clicks and careful timing to get Emily's ambitions off the ground. Take a bite out of Delicious today!

Features:

* Two Game Modes

* Seven Different Restaurants

* Bonuses Like Bigger Trays, Chocolate, and Stars

* Five Types of Customer

Diner Dash:

Diner Dash is the action-puzzle that brings out the entrepreneur in all of us. Poor Flo! Sick and tired of pushing paper in the world of finance, she ditched her desk job and is setting out to build her very own restaurant empire. Flo's on her own now and heading for the top! It won't be easy, though. To get there she'll have to start on the ground floor and she needs your help to survive and thrive. Diner Dash combines fast-paced puzzle action with a build-your-restaurant-empire theme. You'll start with a run-of-the-mill greasy spoon and end up in a dream restaurant that will take your breath away!

Features:

* 40 challenging levels of addictive, skill-based game play that allows you to grow your restaurant through 4 complete re-models

* Five different types of customers, each with different behaviors

* Two modes of play: Career and Endless Shift

* Fun sounds, cool visual style, flashy effects, and humorous animations

* High score tracking and automatic game save

Diner Dash®: Flo on the Go:

Flo trades in her apron for a passport to paradise! But will our hard-working waitress get a chance to relax? Seat customers, take orders, collect tips and dress up Flo in hundreds of vacation outfits in the all-new Flo's Closet".

Wedding Dash":

Help Quinn, a hopeful wedding planner, make wedding bells ring! Featuring the hilarious ups and downs of wedding day drama, 'Wedding Dash"' incorporates the plate-spinning fun from the 'Diner Dash®' series with the added challenge of pulling off the perfect wedding reception. Can you keep the bride and groom happy and Quinn's business afloat? Help couples select all the details - from tasty cakes to gorgeous flowers - but once they've tied the knot, lookout for obstacles preventing the perfect party, such as tipsy guests, falling cakes, and catty bridesmaids. When the going gets tough, keep an eye out for extra help from everyone's favorite server, Flo! It's a fast-paced challenge to execute a flawless event, but for the determined Quinn, it's all in a day's work!

5. There are several types of games available, some give you resources that you have use or spend to advance to the next level. Some time management games you must complete a number of tasks within a fixed period of time while in other games you have a certain number of lives, when you have lost them the games are over. Also there are games where you can continue to play until you figure out how to advance to the next level.

6. By now you have decided what time management game you want to play. Before you start the game check the game options, select the easiest level or story mode (where available) first time so you time to become familiar with the game.

7. As you become more experienced move through the different levels or game modes. Remember one of the advantages of playing time management games online is that you can communicate with other people playing the same game, so you can always ask for help.

8. Have fun but remember playing time management games can be addictive so take a break away from your PC every now and then.

Shortly we will look at time management games that you can download and play for free, so please re-visit or subscribe to our blog.

Warm regards,

Henrik

PS. Where can you find the games mentioned above? Please go to: http://games.aol.com/browse-games/arcade/time-management/

Online Brand Management - Use It to Increase Sales

Experienced marketers assert that brand management is one of the ways to increase sales because strong brand recall helps customers insist upon a particular product or service in place of any other one. Strong brands are a great asset to a company because they help to increase demand. Marketers will also be able to reduce the cost of doing business if they own very powerful brands. The rules of online brand management have to be followed by marketers in order to increase sales and build their business.

As a person who owns an online business, you should be able to attract and retain the attention of your potential customers. This requires certain specific resources and you should be able to use them correctly in order to make the best use of your budget. This is not a one-time expense and effective brand management requires constant efforts because your competitors will also be trying to make inroads into your customer base.

You should also connect with your customer base in a wide variety of ways because this helps to build brand loyalty and recall. The easiest way you can do this online is through the help of blogs as well as social networking sites such as Twitter, Facebook, YouTube, LinkedIn, Naymz, Flickr. You need to build a lot of links from these pages to your site in order to increase traffic. However, you can not just create a blog or accounts on these sites without updating them frequently because you need to have a regular supply of fresh content.

Another aspect of online brand management is the monitoring of your competitor's online activities. You should always ensure that allegations of competitor brands are matched by complaints of your own brand. This will help you influence potential users who are undecided about which brand to select.

Online reputation management is another feature of brand management. There are bound to be negative mentions about your company on the internet and they may come to the attention of potential users who are searching for the product or service you are dealing in. This has a very negative impact on your sales and should be managed so that only positive claims of your company feature on the first couple of pages of search engine results. You will be able to expand your business very effectively if you take these steps to enhance the image and strength of your brand.

Writing Your Affiliate Home Business Plan

Here's a typical scenario: You are deciding to start a home business and suddenly everyone you know has his nose in your business, literally. What do you tell them? And how do you answer your own questions? What should you expect from the company in terms of stability, longevity, vitality, trust, income, and so forth? First the bad news: there are no guarantees. Then the good news: there is plenty of information from which to draw your own conclusions. The internet is huge, and any good company will offer free marketing tools and training.

But back to the WHY of that business plan. You're going to be starting small, slow and boy! is there a lot to learn. What's the point of actually sitting down and writing a business plan? You're not Bill Gates, this is not Microsoft, just you in your home office a few hours a week, slowly building an online business presence, not really understanding what the heck you'll be doing.

Relax and breathe. Unlike Mt. Rushmore, your plan will not be designed to withstand the weathering of the ages. You can expect it will change and bend with the flow of your real experiences, which will be totally yours, not identical to anyone else's.

What writing your plan will do is cause you to pause, think, dream, study and focus. The written document, whether it is one page or twelve, will give your business a framework to work within. The internet is vast and seemingly endless. It is easy to lose focus and drift away on a different whim or idea every day. Understanding where you are today, what tools you have to work with, what your goals are, and how you can best achieve them and measure your success, will help you stay on target and not waste what few hours you may be investing in your business at start-up.

Whenever you feel lost or confused, you can return to what you have written. When you analyze your situation and decide to make a change, rewrite that part of the plan. Understand that it's a living document, intended to grow with you and your business. Your business plan is your friend.

Getting Started with the Business Plan

First you need to study the company and its management. You need to read and learn about the products, the compensation plan and the network structure. See you next month. Just kidding.

Plan on doing SOME reading each and every work day for the next few months, if not indefinitely. Keep up with the company forum entries every day; read something in the training reports every day. Your education will continue. Plan for it.

When you are ready, open up a Notepad window and answer these questions:

What service / products does your business provide and what needs does it fill?

Who are the potential customers for your product or service and why will they purchase it from you?

How will you reach your potential customers?

Where will you get the financial resources to start your business?

Ok. Maybe your company offers many products and services. What do you want to focus on? I suggest that, at first, you focus on one or two products and / or the affiliate opportunity. In other words, keep is simple. Once you get the hang of what you're doing, you will KNOW when it's time to expand. Do only what you are comfortable with, every step of the way. This is YOUR business, it's your right and privilege to decide on your approach.

Internet marketing hinges on building trust. How will you do this?

Reaching customers means marketing. Your decision, once again. And again, the options should be in your company's training materials.

So we're talking developing a reading / study schedule. Here's a possible list, once you've read enough to make your own decisions to answer the above questions, start writing. Your writing can be lists of words and phrases, free-form brainstorming, outlines, mind maps, whatever works for you. Just write it down, and do not forget to save often. If your home office is affiliated by cats or small children, they have the tendency to press on random keyboard keys. Documents do occasionally just disappear. Saving avoids total disaster.

1. Study the products.
2. Read the training materials.
3. Read about decisions, bonuses, etc.
4. Study the marketing aids and strategies
5. Find out what free tools are available.
6. Visit the forums on a regular basis. Read everything about getting started.
7. Ask questions.

Your final written business plan will have at least four parts:

Introduction / background: history of the company and its founder, internet marketing trends, why THIS company and why NOW, and so on.

Goals: I suggest you think of what you would like to be learning in two years, but mainly focus on goals for your first year. Realistic goals can be planned based on info on the company website, in newsletters, searches on the forums, and focused questions to other affiliates.

Marketing plan: based on your answers to the first 3 questions above and your study of marketing aids and tools.

Action plans: the specifics of what you will do on a monthly, weekly, and / or daily basis for the next year.

I can not tell you what your answers should be, because you have to decide how much money you have to invest. Only you can decide how many hours per day, week or month you can invest in your business. What products you feel most comfortable marketing, and who you decide to target as your customer base, are all decisions only you can make. If you get stuck and do not understand a question, do not know where to find information, or do not know how to ASK a question, contact your sponsor or someone in your upline. If they can not help you, they should be able to send you to someonewho can.

You should NEVER feel alone. Work should be FUN! ...

Fleet Risk Management FAQ

Managing any business is tough, but when your employees are out on the road? Well, it only gets more complicated. The risk associated with managing a fleet is real and significant as mistakes can not only end up in damage to your property but, more seriously, a threat to life.

Most people know that if you're operating a fleet of vehicles you need to partake in fleet risk management, but that leaves many questions unanswered. In this guide, we'll take on the most commonly asked questions regarding fleet risk management. Let's get started:

Q: How often should my drivers be tested?

A: Bad driving habits do not take long to form, and even habits which have been taught out can creep back into our driving style if we are not careful. It's a consequence of idle habit, and it means that testing your drivers regularly is essentially essential.

In general, it's recommended that major training is undertaken on an annual basis, however, quarterly mini-evaluations are also recommended in order to correct minor issues with driver style.

Q: My staff drive vehicles which are not cars, do I still need fleet risk management?

A: It does not matter what type of vehicle your staff are in control of, whether it's bicycles, motorbikes, buses, trucks or lorries, fleet risk management is a legal and moral obligation. Most fleet risk management firms will offer support for the wide variety of vehicles which are owned and operated by businesses like yours.

Q: Who in the company is responsible for fleet risk management?

A: Unlike certain legal obligations, there is not a set position within a business which is liable for FLR. However, it is recommended that the role is taken upon by those at the very top of the business as this sets an important precedent for road safety within the business.

Ultimately, your business should not enforce a fleet risk management program, your business will be held personally liable for any accidents that occurs. Thus, it's recommended that FLR is taken seriously at the top of the business and, ideally, an individual is given the responsibility of exceeding it through the year.

Q: What kind of data can you get from a telematics device?

A: An optional aspect of FLR which some businesses choose to install are telematics devices. These boxes are effectively cousins ​​of flight 'black box' technology and monitor everything that goes on in the car.

These devices can provide information on speeding, dramatic acceleration or braking, corner performance and other, vital, risk management issues.

Top 10 Tips for Choosing a Web Designer for Your Business Web Site

How to Choose a Web Design Firm

Simple. You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers available. You want to go with the best because, in fact, your web designer is in essence your partner. You want to choose a designer that takes YOUR business seriously.

What questions do you ask?

There are several important questions to ask when choosing a web designer for your business web site.

Creating your web site can be a tricky process. Choosing the best web design firm for your business web site is a very important decision. And if your company is like most small businesses, you probably do not have a web design experience. Building your web site will take time and work. And working with a web designer is no easy task. So choose the right web design company from the start and avoid do-over's, which can be cost and time consuming.

1. What kind of web experience do you have?

For starters, find out what kind of design experience your potential design firm has. Do they have experience with content management systems such as Joomla or Drupal, do they have experience working with "raw" HTML? Has the web design company created web sites similar to yours? Do they have relevant industry experience? If you want to sell products through your web site and accept credit card payments, does the web design company you are considering have experience with ecommerce hosting?

2. Do you have a portfolio that I can review?

An experienced web design company will have a solid portfolio of web sites that they have created for other clients. Ask for links to other site the design company has created and reviewed each one. Do you like what you see? Do the sites have a style that appeals to you?

3. Do you have any references?

In addition to reviewing web sites, ask for customer references. Contact their clients and ask them about their experience with the web design company. Were they happy with the results? Did they get what they paid for? How much did they pay? Would they recommend them? How long did it take? What did not they like about the company? How responsive was the company when they had questions?

4. What are your prices?

The most important step in pricing is to make sure the potential design company outline all of the prices associated with the work and puts it all in writing. Never enter into a deal without all of the costs are well understood up front.

Ask them a bit about how they manage payments. If they respond in a very business-like and professional manner, this is a good sign. If they throw out answers like - "Do not worry, we'll manage" or "Whatever you are comfortable with", do not be fooled. This is trouble waiting to happen. Get the price in writing before you begin the project.

5. Do you have experience with search engine optimization?

Most small business owners do not have it in their budget to hire a separate marketing firm to work on search engine optimization (SEO), so it is imperative that your web designer have experience in SEO. A good designer will know that design and SEO go hand-in-hand. Designing a web site for search engines with "clean" code that utilizes cascading style sheets is essential to getting your content indexed in the leading search engines, such as Google and Bing.

6. Do you have experience with social media marketing?

Many marketing firms do know the first thing about social media marketing. These firms are stuck in the past and are not as effective as they pret to be. Be sure that you work with a designer that knows how to setup a Facebook fan page for your business and design a customized Twitter profile. This is important because you will want your social media properties to mesh with the design of your web site. The web site and social media pages should complement one-another.

7. What is your process for designing or building a web site?

Make sure you ask your potential web design company about the process that they use? Do they design a web site or do they build a web site? An experienced Internet professional should understand the difference between these two concepts. If they do not, they're probably not as experienced as they claim to be. Building a web site is a highly technical process, while designing a web site is a highly creative process. Many advertising firms specialize in web site design which does not necessarily require any web development skills whatever. At the same time, many firms design web sites, yet out-source the creative portion of the project. Find out from the beginning what the process if for the firm that you are considering.

8. How long will it take?

Perfectionism can be a huge stumbling block in the fast paced world of the Internet. Some designers are unable to compromise between quality and time to market needs. Test: See how long it takes until you receive a proposal.

9. What type of support is offered after web site launch?

If your design firm does not offer web site maintenance, you might want to continue looking. Most reputable design firms will offer "post-launch" maintenance for companies that do not have an in-house webmaster.

10. Which web hosting providers do you work with?

If your design firm does not know the first-names of the contact at their favorite web design firm, then this should raise a red flag. Most reputable web designers know not to choose a web host simply because they are the most popular or because they offer the cheapest web hosting. A reputable web design firm should know who to call and how to get results! Does your web designer work with a green hosting company? Environmentally-friendly web hosting is becoming more and more popular for business web sites looking to implement an eco-policy.

Getting a little recognition on the W3 is hard, even in a niche market (especially in a niche market). You have less than 10 seconds to convince a site visitor to stick around long enough to learn about the quality of your services, your products or your message. Web surfers are jagged out on information overload. If they do not see what they want to see on your home page or a landing page, they bounce. So, making a statement about your corporate culture and your business' core values ​​has to happen in the blink of an eye. Visitors will never even see the "About Us" page if you do not create a good impression - in 10 seconds. So, go green! An emblem or banner claiming that you employ green hosting makes an immediate statement about your on-line business. It says you care about the environment.

Do your homework when choosing a web design firm.

Good designers are creative people that need to think out of the box. Finding a good web designer is getting harder and harder. The good designers are being snatched by agencies and large projects. They are overloaded with work and often, you will not know about them because they do not have time (or need) to market themselves. Doing your homework and asking the right questions is important to decide if they are right for the job.

How to Successfully Manage Bad Press

Too many cooks will always spoil your broth, and try as you might, teaching new tricks to old dogs is an entirely futile enterprise. However, in spite of the wisdom of some old adages, the idea that "All Publicity is good Publicity" can definitely be tossed into the "ignore" pile by anyone pursuing a serious career in PR. If you're working for any substantial length of time in public relations, there will be occasions when you have to deal with bad press, so reputation management is a skill which you need to learn. There is no one-size-fits-all strategy, since bad press can come in all shapes and sizes, but these four pointers will help you to remain calm and give you time to focus on next steps...

1. Make sure key players are informed

No matter what the size of your company, or your client's company, you should have a PR plan. This should include a crisis management section which will detail the procedures which are taken whenever there is a risk of bad press. Top item on the plan ought to be who needs to be kept informed. Typically, this will be all senior management, and often it will include all members on the communications/marketing team. If this is a lot of individuals, it might even be worth setting up an email group, so that when you do have a crisis you can alert everyone quickly. As press officer, it is your responsibility not only to inform them at the onset of a crisis, but also any key developments and also further press coverage as it occurs.

2. Ensure that employees direct journalist calls to the correct spokespeople

Depending on the number of employees and the amount of clout your company has, journalists may try a number of different methods to speak to an insider about what is going on. This could be sketchy, since other members of the team may not know the ins and outs of the story, or your official company line, and it is easy even for media trained personnel to be flustered by questions. As a part of your day to day strategy, every member of staff should be aware who the press officer is, so that they are able to field any press enquiries. However, when a crisis occurs, it is essential to remind everyone that media enquiries should be directed to the appropriate team member. Having said this, it is important that all members of staff are kept up to date with key developments in any crisis. A successful internal communications strategy will send out updates to all members of staff which give them the information they need.

3. Have a statement ready to go

If the phone starts ringing and emails are flying, even the most experienced of PROs can become flustered. That is why it is useful to have a written statement ready to go to media. The benefits of a written quote are twofold. Firstly, having a written documentation of all of the media you have spoken to will make it easier to track who you have been dealing with. This will be important when the crisis is over since you may want to let those people know some good news, and the journalists will appreciate being kept in the loop as developments happen. Secondly, it avoids a lengthy or difficult telephone conversation which may see you having to deal with awkward questions.

4. Balance it with some good PR

Here's a maxim to believe in: "All Good Publicity is Good Publicity". It's not rocket science, and maybe you can think of it as the yin and yang of PR, but after you've had a crisis it's a good idea to sit down and think about what is great about your company. Unearth the charity work that staff have been involved in, find a real life story about how your product has really made someone's day, or if you're really stuck, just write a press release about how the crisis has been resolved and what procedures have been put into place to protect you and your customers from a similar crisis. If you can get some senior spokespeople to lend their voice to this good news, then it is even better, as it gives more credibility to the story.

Whatever type of PR you are in, you will have to handle bad press at some point in your career. It can be unpleasant, although for some people, this type of reputation management can be one of the highlights of the job. Each case is different, and you learn as you go along, but by remembering those four points, you are well on the way to handling bad press in a professional way.

Landing Pages - How to Create a Free Landing Page

Are you starting out with a string budget? Have no experience building webpages? You know you need your own landing page, squeeze page or opt-in page. But if you do not have the money in your budget to pay for it, and need to do it yourself, where do you begin? I'll give you simple step-by-step instructions to walk you through the process using a neat little site called BlinkWeb. You can do this with no technical experience whatsever and best of all ... it's FREE!

Sign-Up for Your FREE Account

Simply go to BlinkWeb.com and sign up for your free account. Then there will be a button that says 'Create a New Site.' Click on it. BlinkWeb is a place where you can create free websites. So, they give you different options as to the type of site you want to create. In this case you'll choose the salesletter style for your landing page.

The next step is entering a title for your landing page. Of course it should be pertinent to your offer. It's even better if your title contained keywords relating to your site. This in essence is the domain name of your site.

Creating the Landing Page

After you name the page, you'll be taken to the page builder. There are four boxes on the left-hand side:

Editor Tools
Widgets
Layouts
Pages

Editor Tools and Widgets are basically drag and drop menus. You can choose where to place your title, paragraphs, images and videos. You decide the order. To keep it simple you can be with a title box (which is your headline), then follow with a short paragraph. Make sure to really convey the benefits because this is going to capture your customer's attention.

I'd also suggest you either have a quality image or video on your page. People are visual and giving them something to look at will increase your conversion rate. For image and paragraph choose image / paragraph under Text Tools. For video and paragraph choose video / paragraph under Video / Images.

Cool Tools

Here's something really cool. Under Widgets, there's a section called Sales Pages. It makes it really easy to incorporate bullet points - which is the check list. And there's also a testimonial box. All the work has been done for you. Simply choose the tool and type in your text.

Under layouts you select the template you'd like for your site. Remember a plain white background is best.

Now for the most important part. The Opt-in Box. The tool you need is Custom HTML and it's located under the Advanced section in Widgets.

Note: You will need a account with a contact management company such as Constant Contact or AWeber for this to work.

Simply create the actual opt-in box with whatever software you use. Then copy the HTML code that's generated and paste it in the Customer HTML box on BlinkWeb. You will have an opt-in box right on your landing page and all the names and email addresses of your customers will be collected. No need to export information, it goes directly to your contact management software.

Be sure to view your page before you publish it. Check the spacing and make sure everything is "above the fold." For more tips regarding copywriting, landing pages, opt-in pages, visit the website. Learn more secrets that top internet marketers use to set their business apart from the masses.

TUNING-IN: A Key Element for Improved Functional Movement and Overall Wellness for Your Workouts!

When you think about health improvement, it can cover a lot of different things. Your focus for health improvement will depend on your wellness goals. What do you want to achieve? Better fitness, strength, balance, flexibility, improved sports performance, weight loss, stress management. There are many components to a well-planned health improvement program for optimal wellness and whole-body health.

Fitness however is one of the most important parts of any health improvement plan. Performing daily exercises and maintaining an active lifestyle is vital to maintaining good health. Good functional movement habits will help you achieve a strong, fit, flexible body that works well to keep you safe and injury-free for optimal wellness!

Evaluate this question; How often when you workout, do you "tune-out?"

Many people rely on their electronic toys to distract them from what the body is doing during a workout. Almost everyone works out watching TV, reading on their Kindle or iPad, or listening to music on their headphones. People do not realize that they are losing their focus on what the body is paying by paying more attention to the book, show, or song they are watching or listening to then what they're doing! The body ends up working out on auto-pilot. Who knows if the right muscles are doing the work, because we're too busy singing along with our favorite tune, or watching TV to really pay attention to what we're doing.

To get maximum benefits from your fitness activities, it's important to "tune-in" and pay attention to what the body is doing while it's moving! This is one of the great benefits from Pilates training. Usually there is no music, you HAVE TO pay attention to everything your body is doing from your head to your toes through the whole entire workout. Breathing, Control, Concentration, Flow, Rhythm, and Precision are all consistently adjusted and corrected because you're consciously moving the body.

Striving for balanced muscle development to stay fit and injury free takes focus. It takes brain-power to tell the body what to do and how to move. And then it's important to pay attention and notice if the body is doing exactly what you've asked it to do.

This is why "tuning-in" is so important! You can get much better results if you are aware of what your body is doing. Not only do you have the chance to notice if you're working well, but you can also quickly evaluate whether you're doing things right, or wrong, and make adjustments. Why waste time during your workouts. Tune-in to practice efficient functional movement habits for improved health!

By focusing on what you are doing, you will become more aware of how things feel, what muscles are really working or are not working, how easy or difficult the challenge is. Learn to be conscious of your body's posture while moving, feel the right muscles do the work, and notice if you are breathing properly!

These may all seem like simple, small things to pay attention to, but when you start taking them into consideration during every single second of your workouts, BIG results will come your way! Get the best results possible from your health improvement program, start by re-evaluating your health and fitness goals. Check out your wellness routine, then "tune-in" and see what you notice!

If you need help optimizing your form, function, and being sure you've got the right exercises in your workout program to get results, consult with a Pilates teacher or functional movement specialist. Quickly improve your functional movement habits and increase the results from your training efforts!

Better Functional Movement Habits + Repetition of Good Habits with Exercise = Amazing Health Improvement Benefits!

Make the most of your efforts for health improvement all the time! "TUNE-IN" and pay careful attention to form and function for optimum fitness.

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Essential Features of Devops Technology in This Cloud Era

DevOps is the evolution of traditional application development and operations roles driven by consumerization of all software and business demand for agility. DevOps facilitates the needs of today's businesses to stay relevant by constantly innovating through software.

DevOps is about people and processes as much as if not more than tools. Without cultural and process changes, technology alone cannot enable DevOps success. DEVOPS, one of first challenges is to find out what the industry really thinks "DevOps" means. DEVOPS asked experts from across the industry to define what DevOps means to them. The purpose of this list is not to come up with a one-sentence definition of DevOps to appeal to all. The goal is to show just how many varied ideas are connected with the concept of DevOps, and in the process learn a little more what DevOps is all about.

Several of the top experts in the DevOps arena made this very clear while DEVOPS was compiling this list. That being said, a variety of technologies can be critical to supporting the people and processes that drive DevOps. DEVOPS asked experts from across the industry for their recommendation on a key technology required for DevOps.

DevOps tools are designed to support those definitive aspects of DevOps: collaboration, breaking down silos, bringing Dev and Ops together, agile development, continuous delivery and automation, to name a few.

List covers performance management, monitoring and analytics.

1. APPLICATION PERFORMANCE MANAGEMENT: There are clearly so many tools vital to DevOps advancement, but Application Performance Management is the one that stands out today as it has become so highly ingrained as the primary vehicle by which practitioners aggregate and share critical data.

2. MONITORING: While DevOps is most often associated with automation and continuous delivery/integration tools, I believe the single most important tool that organizations need to properly adopt and use to make a transformation to DevOps is a monitoring system. You cannot improve what you can't measure. Implementing key metrics across the business to help recognize areas that are in most need of improvement is the key to identifying the bottlenecks that prevent DevOps adoption.

3. END USER EXPERIENCE MONITORING: The parts of DevOps which turn the tide around and start exposing data from production to developers are also increasingly deployed, but the processes around these are not. For example, tools that enable exposure to the actual end user experience in production would need to become more transparent for the engineering departments instead of just operations. Even more so, many of such tools provide value to the business side as well, so a successful deployment in the user experience monitoring domain would satisfy even more stakeholders.

4. SYNTHETIC MONITORING: DevOps implies that you need to communicate between Ops and Dev in a good way. Using application/API driven synthetic monitoring will always give you the yardstick to measure your success.

5. INFRASTRUCTURE MANAGEMENT: If you are stranded on a desert island (but with a strong and reliable Internet connection) you still need to ensure your infrastructure is performing and your users are happy with their experience. What's needed is a solid and extensible Digital Infrastructure Management Platform that can collect data from every layer of your stack, analyze what's normal, what's not, and visualize the impact of anomalous behavior. This will allow you to catch issues that can affect your operations before they truly impact your business.

6. INCIDENT MANAGEMENT: Organizations must understand that tools are only one part of the answer. They must have the people, processes, and tools in place in order to successfully implement a DevOps environment. There are a number of helpful tools in the DevOps ecosystem. You want to think along the lines of productivity, repeatability, and safety when considering tools best suited to facilitate a DevOps mindset.

7. ANALYTICS: DevOps needs tools that go beyond continuous release and deploy. They need tools that provide continuous analytics in order to measure and analyze application activities against business objectives. While the focus is often on continuous release and deploy, that is not always possible in some firms due to regulatory concerns. However, the need is there for continuous monitoring, tracking and analytics. First, use monitoring to gather end-user experience data as well as infrastructure and application data. Then, track and stitch transactions together to show a timeline of what happened. Finally, create shared metrics that enable the analysis to be compared to both technical and business objectives.

8. MANAGER OF MANAGERS: The DevOps agile development model extends to its tools, and we've seen a huge proliferation of tools introduced to improve some aspect of monitoring. While each tool solves a specific problem, the proliferation has inadvertently fostered silos of expertise, domain-specific views and massive data volumes generated in various formats. As application count and architectural complexity increases, the must-have tool to scale production support is an analytics-driven Manager of Managers. It has to ingest all of this operational event data and apply machine learning to automate the noise reduction and alert correlation. This gives DevOps teams earlier warning of unfolding issues, better collaboration, visibility into root cause - ultimately reducing the impact of production outages and incidents.

How To Manage Your Money In Any Market To Make Profit

Many Forex traders are unsuccessful for one reason: they over-trade. If you are not having success trading, you must first determine whether you are over-trading before adjusting your trading strategy.

The 3 questions that follow will help you determine whether you are over-trading.

Are you using too many strategies?

Many unsuccessful traders use between 5-10 different strategies and, of course, they do not make any money. The main reason for that is that, the more strategies you use, the less you can focus on the market itself. I am not saying that you shouldn't know the market or master your strategy. Those are essential to become consistently profitable. However, this may be an impossible task if you are trying to master 3, 5, or 10 different strategies at the same time.

Are you risking too much on every trade?

Understanding the amount you risk is of more importance than knowing/setting the amount you are going to make. Money management is the most important step of your trading strategy. Many traders go from being unsuccessful to being extremely successful by simply implementing a sound money-management strategy.

What do you do when you are making money?

Greed is your worst enemy. It is human nature, we often get greedy when profits are running high. I've been there, done that, but, at the end, ended up losing it all. Greed leads many traders to reckless acting and committing mistakes.

After asking yourself these questions you probably know whether you are over-trading. Over-trading is really as harmful as using a strategy that has a low ROI (return on investment).

Now let's discuss how you can prevent yourself from over-trading.

Establish a trading plan: Before you enter a trade you should always know where you are going to exit. You should also have a set of rules to gradually take profits, where your stop loss will be if the trade goes against you, and, as you gradually take profits, where your trailing losses will be.

Your trading style should fit your personality: this is very important because your money management strategy should emulate your personality. Every trader has a different tolerance for risk and, while higher risk may lead to high rewards, it may also lead to bigger losses. As a scalper you will probably set small percentages for profit in each trade (0.5% to 2%) and, as a swing trader, a bigger percentage like 3% or 4% is the norm.

Your trading style and personality should be the driving force behind the Forex strategy you implement.

AdSense Money Making Tutorial

How does anyone make money with AdSense?

1. Keyword optimization
2. Content
3. Promotion
4. Commitment
5. Dedication
6. Consistency

If you're going to add AdSense marketing to your Internet Business Empire you need relevant content and lots of it. Making a killing with AdSense also takes research. Let's face it, you can have a site with thousands of content rich pages but if content is of no interest to anyone online then your website traffic will reflect that. Do not set your goals too high in a low to no traffic market. Patience is an helpful attribute to have but it is contingent upon other exercises that are already in place like consistency and dedication. If your consistently researching, promoting and adding the best possible content to your website then and only then will patience be relevant to your earnings. Search engines and RSS feeds like new content and so do visitors. Your market may not show up the first, second or third time they see your ad, link or post but the more they see it more than probably they will click on it.

Once your market knows you're committed to giving them the best most relevant information possible they will show up, bookmark your site, tell their friends and absolutely click on some of the relevant ads on your website. You will have to continue to add new content to your website and appropriately place your keywords through in order for Google AdSense to know exactly what your webpage is about. Without this basic step you will fail to receive relevant ads on your webpages. With search engine optimization being the focal point of AdSense it is hard to ignore the fact that you need to use every management tool Google has to offer. If you ask 10 different marketers how much and how often you should add new content to your website you will get 6 varying answers but on average the answer will be once a week.

Tests have shown that submitting content to your website daily (not your blog) has in some cases gotten websites removed from the Google index. Unfortunately its an algorithm that makes this decision and you can appeal it. I add new content twice a week and I've not been removed from any index. If search engines are not your main traffic generator you need not worry. Before you start an AdSense marketing campaign be sure to have a solid plan with realistic expectations.

Developing Your Financial Life And Understanding Of Money For The Long Haul

It's no secret that when you're financial life is going well life just feels right.

This can happen in fleeting moments where you know the bills are paid and you have a nice sum left over for whatever you want - it's a pretty good feeling to have.

But is that feeling consistent?

For most people it is not consistent at all, and there are too many times where the feeling of lack takes over - and that can be a nasty moment where you feel like your money just isn't going very far.

It's not a good feeling, and we tend to feel as if all of our money is going toward all the stuff we need to buy rather than what we want to buy.

It's literally a feeling that we never want to have, but can be a key sign of where we are with our finances.

It's not that we don't have enough money - it's that we don't feel like we have much money, and that's totally different.

This is sort of like understanding that your car is perfectly fine - runs well and doesn't give you problems - but you have a small but weird feeling as if it might break down soon.

Does that feeling really help you out at all - or does it just give you needless worry when you have a perfectly fine running car.

That's the different between feeling prosperous and abundance versus feeling poor and impoverished.

These are literally just feelings - and you can shift how you feel about your finances in an instant which might help to reveal a few truths about your situation.

Am I saying that poverty and abundance are just feelings?

Not quite - but the reality of having money versus not having anything start with emotions and having the belief.

That means that shifting the way you think is a very good thing, and actually way to propel you out of that feeling of lack and into the feeling of abundance that you know you've had before, but you would like to feel far more consistently.

This is not about making you just delude yourself into the fantasy of just thinking you are prosperous when you aren't - nope, we're not going that direction.

We are taking your old beliefs and shifting them so that you aren't so accustomed to thinking in terms of lack and having no money.

Sometimes we pick up negative money beliefs from people and others around us, and they don't enable us to have positive money habits long term - and that is a problem.

Other times it can be very frustrating to know that we picked up those negative money habits - believed them to be from us - and acted upon them thinking that we had to live forever like that.

It's sort of like thinking that you only work to pay the bills - which is a horrid way to think about life.

You can shift all of that through adopting positive money beliefs over time which will shift your financial outlook and your money understanding in general.

We are moving away from thinking foolishly about our money - having so much unnecessary spending - and pulling ourselves toward wiser spending habits that enable us to keep more of what we spend and dissolving all tendencies to spend our money on things we don't need.

This isn't a small thing either - so don't think this will happen over night.

Embracing stronger financial habits long term is about consistent behaviors we do over time - the small stuff we do on a daily basis that prevents us from spending our cash on the unneeded crap which ends up eating up all of our money.

Once you eliminate those horrid spending habits, that actually gives you a stronger budget and that is literally one full step closer to have stronger finances in general.

Most people don't really think like that, and it's that oblivious thinking that brings them less and less cash in hand after bills are paid each week - and that's not a good way to live, or a good way to manage your money.

One of the worst cases is to not have a budget at all - and that just leads to major unmanaged spending that doesn't allow you to have much if any extra cash at all.

If you don't know what your budget is, it is very likely that your spending will be out of control and your bills feels like they're your primary expense.

Though bills might be a necessary thing, they don't have to feel like a chore and something that you have to begrudgingly hand over on a routine basis.

When you feel and know you have abundance with your money situation the bills are just a necessary thing that you do that allows you to live, have shelter, and use your basic necessities at home and otherwise.

If you didn't have those things, life would be a lot worse off - and if there are some things in your bills you just don't need, you need to cut those things out of your life.

This is still part of the unnecessary spending part, and it even affects our bills and the stuff we pay routinely for but don't remotely use.

Removing all of that from your budget literally means that you are spending more efficiently and moving yourself away from poor financial management and understanding your money situation a whole lot better.

Just as it was stated earlier - the smaller steps add up to larger changes over time, and as you shift your money habits and adopt stronger budgeting going forward you will literally keep more of your money and spend far less on the stuff you never needed.

We're not talking about difficult or outrageously complex changes here - just small stuff that you can do on a daily basis that allows you to be far better with your money long term while embracing stronger finances through better money management habits.

Make Money and Love It

Someone once told me that play is work that we enjoy. I began to wonder why people do not play at work. There is a stigma that surrounds the word work. It is a necessary evil; it forces you to work for your weekend - the time you enjoy; it is just to be endured. But I do not believe it. Work can be fun, sure there will still be tough days, but there is nothing wrong with looking forward to going to work on Monday. Many things factor into whether you will enjoy your work: the people, the environment, and the work itself. These factors can keep you from enjoying work, but when used to your benefit, they can also help you find and retain enjoyment at your work.

What you excel in doing will affect if you enjoy the work you do. This is because individuals find satisfaction in accomplishes. I am a great goal-setter, planner and executor. I worked for a company where I severely got to use any of those skills. Instead, my time was focused on encouraging people to do things that did not want to do, which required skills in reading people, customizing messages to each individual person, and being a cheerleader; none of which are my strengths. Knowing this, each day I would try to improve how I talked to people and to influence them to smile at customers, and each day when my goals were not reached I went home feeling like a failure. Being in an environment where you can use your strengths allows you to go home with a sense of accomplishment. Spending your day toiling in areas where you struggle, leaves you feeling empty.

Many books have been written that will help you discover your strengths and weaknesses. Some go so deep as to help you find your undering motivators. These are fantastic resources which I recommend. For now, however, I want to focus on a quick analysis.

Think of your best day at work where you felt a sense of accomplishment. What happened? What activities were you doing? Did you land a tough deal? Did you overt a crisis? Did you create a successful plan? What attributes did that day's activities have? By boiling it down you will find the basics of what you enjoy doing.

What do people say you are good at? Does your boss ever refer co-workers to you for advice because you do something well? Do people seek you out as the expert in certain activities? What do you get recognized for? These are all great indicators of your strengths.

What do you find yourself doing when you do not have to? Are there activities at work or home you find yourself participating in even though you do not have (are not required) to? I am constantly creating plans and setting milestones for projects I do outside of life. My friend will sit down and pound out a book in a day. My husband will design and build things, not because it needs to be done, but because he enjoys the process. Figure out what you enjoy that can be translated to work.

Just knowing what you are good at is not enough, it is important to understand what you do not do well. What do you dread doing at work? Do you avoid paperwork like it is the plague? Do you make as few client calls as possible? What activities do you do that never seem to measure up to the status quo? My first internship I asked to cold call potential investors to see if they would be interested in speaking with a broker. After four hours of cold calling I went home crying. Each time I made a call that day, I would feel apprehension: afraid they would ask a question I would not have the answer to; afraid they would be rude to me; afraid I would get yelled at. Talking to strangers and trying to sell a product was not my strength.

After you know what you do not do well, there are two things to do: either manage those weaknesses or avoid situations that require them. To manage a weakness you need to leakage other skills to help you do that activity to the (level of the) status quo. Do not expect to ever make your weaknesses a strength. That same time you could use practicing and improving your current strengths and yield a much higher return on investment. Look at the activities you do not do well and see if there are ways for you to do that activity a little differently and still achieve it. Some things you can avoid absolutely. Is there someone at work whose strengths compliment your weaknesses? Maybe you can share the work. Do you have the authority to hire someone to take on the work you do not do well so you can focus on your strengths? In my business I am good at the organizational management piece where my partner is better at the sales piece (remember my cold-calling experience). I focus on directing the vision of our organization while he brings in the business. Would this work for you?

By understanding your strengths versus your weaknesses, you can begin shaping your job to fit you (or finding a different career). You will find you have much more satisfaction after spending your day being successful versus struggling through a workday by trying to rely on weaknesses. And go ahead, play at work.

Debt Relief & All About It

In this era of plastic money we all tend to swipe our credit cards mindlessly or loan large sums of money to pay off our previous debts or purchase assets, without thinking about the debt that we are getting ourselves into! Most of us have huge debts to pay off to credit card companies or banks or other creditors and the inflation does not do much to help us out of this situation. The result is sleepless nights and loads of worries about the consequences of our credit card debts.

In fact the problem of debt often tends to make many people bankrupt and leads to immense tension and helplessness. Yet, we need not worry anymore because there are a number of debt relief schemes that are being offered by professional debt relief companies. These are reliable and efficient ways to get us the much needed credit card debt relief as well as they lend us of all other kinds of financial debts!

So we now have a guaranteed way to manage our debts without having to borrow money at high interests to pay off one that in turn drags us deeper into more and more debt. There is an easy way to jump out of the vicious circle of debt that worries us all in this era of financial crisis.

You can always rely on these companies to bring you the debt relief that you are looking for. They are trained in negotiating with various kinds of creditors who are giving you sleepless nights. Whether bank and credit card debt or even mortgage debt, these companies can take care of all your debt problems!

Even if the debt is not fully done away with you can expect almost up to 70% of your debt amount being reduced. In a situation where you are neck deep in debt this can come as a real relief to you. All this is thanks to their expertise and experience in interacting with various kinds of creditors and companies.

Moreover, such debt relief companies can also manipulate creditors in a way that will treat you of your high interest rates so that the principal amount of your debt does not keep adding up with complex and high rates of interest. In fact high interest is an important reason that leads to an ever spiraling debit situation.

Debt can often lead you to dire situations and these companies can actually lend a lot of your stress related to high debt rates! By negotiating well with your creditors these companies actually improve your debt situation. Often due to our stress and hectic schedules we are able to manage our finances properly. Such companies also show us how to manage our existing finances in a way that can help us pay off our debts more easily.

However, if your debts have crossed your capacity to pay; then these companies are of great help to you as they can bargain on your behalf with your creditors in an efficient manner so that you get the best deal possible.

The companies will show you how you can manage your debts better through debt consolidation, they also help you to settle your debts easily and can get you extensions for paying your debt off, and they also help you through debt negotiation and reduction to assist you with debt relief. Further they also train you in debt management and may be able to help grant you debt elimination depending on your financial situation and the stand point of your creditors!

With the help of such debt relief companies you can pay off your spiraling debts and get yourself out of the dreadful debt circle to make a fresh and tension free financial beginning!

The Five Components of a Business Strategy

Can you define exactly what makes up a business strategy? Some people say no, but we think you can.

In fact, we believe a valid business strategy has five components:

1. Your company's current or desired core competencies
2. A description of how you will differentiate vs. competitors
3. The industry or industries in which you intend to compete
4. The initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development
5. A financial forecast that shows how your plans will meet stakeholder requirements over the next 3 to 5 years

Let's look at each of these components .

The first component of a valid business strategy is a clear description of your company's current or desired core competencies.

You may be thinking, "Great, but what's a 'core competency?"' While there are many definitions, here's a good one from Wikipedia:

" ACore competency is something that a firm can do well and that meets the following three conditions:

• It provides consumer benefits
• It is not easy for competitors to imitate
• It can be leveraged widely to many products and markets.

A core competency can take various forms, including technical / subject matter know how, a reliable process, and / or close relationships with customers and suppliers. It may also include product development or culture, such as employee dedication. "

For example, we could say that Southwest Airlines is a reliable airline that offers low fares. But in order to provide those benefits, it has to have certain "core competencies," important capabilities that enable it to have low fares and to be reliable. We believe that Southwest Airlines has four core competencies that it executes so well that it regularly beats all other US airlines in terms of profitability.

These core competencies are:

• The lowest operating costs per plane
• An economic point-to-point airport network
• A fanatical culture focused on customer service and cost savings
• An ability to keep planes in the air more of the time than its competitors.

Southwest airlines could not offer the benefits of low prices and reliable service if it did not master these core competencies. What key benefits do you want to offer your customers? What core competencies do you need to master to provide them?

The second component of a valid business strategy is a description of how you differentiate vs. competitors.

In our experience, differentiation is about being the best at something. This should be encapsulated in your mission statement - what are your company's aspirations and how are you going to beat the competition? We just talked about how Southwest Airlines differentiates - what are you going to offer customers that will make them choose your products or services so that you can grow your business?

It takes a lot of hard work to come up with a great answer to this question and even more work to make that difference real. It's easy for us to say that Southwest is the best low-cost airline in the US, but it's extraordinarily difficult for them to pull it off.

The third component of a valid business strategy is a description of the industry or industries in which you intend to compete.

You need to be able to define just what kind of company you are - are you a furniture manufacturer? A gift card retailer? A consulting firm, a bearings distributor, a toy importer, etc.? This step sounds easy but we find that companies are often so concerned about getting too narrow in their focus that they fail to become really clear about what they want to do. A company with a good business strategy will have thought through these issues and made the hard decisions necessary to clarify its identity. If it has, it can easily pass the litmus test of identifying the industry or industries in which it operates.

The fourth component of a business strategy is the set of initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development.

These are the plans that guide your company's focus and resource allocation over the next several years. If your business strategy is specific enough to be relevant, you will have detailed plans in all of these areas.

The fifth component of a business strategy is a financial plan that forecasts the results you expect to get from your plans and illustrates how they will meet stakeholder requirements over the next 3 to 5 years.

Your strategic planning process can not be separated from your annual budget process. In the vast majority of companies, if it's not in the budget, it does not exist. That's why you have to have a very senior financial person on your strategic planning team, preferably the CFO. During the planning process, your team must agree a financial plan that estimates the results of implementing your strategy. This plan needs to earn the approval of your company's management and board and should be reviewed on a regular basis to track results and make refinements.

So - those are the five components of a valid business strategy. Good luck planning your success. And succeeding because you plan.

Drive Your Business With the Automotive CRM Tool

If you are always scrambling for active leads, future leads, dropped leads, or sold cars, then your CRM data management is up for a drastic overhaul. You can not give the lame excuse that you're not computer savvy that's why you can not make use of the automated CRM tool. This is suicide if you're in business.

Car Dealers, Sit Up!

A sale a day keeps the bankruptcy at bay. Car dealers have to reach a target sales quota monthly to reap their rewards from the wholesale purchase of cars. That's how they make a living. If you're in the car business, you know how important it is to keep your customer information updated and manageable. The automated CRM tool saves all the trouble of wading through messy files.

If you are not computer savvy, or if your CRM staff is not that clever with computers, you still can not give the reason that the technology is beyond your ken. Software architects had this in mind when designing the software. They have made the features easy to use, and they did not design a rubic-like puzzle just to confound users of the software.

The screen layout of the software has recognizable buttons and have different color codes for different files. You can even keep track of the weekly appointments you have scheduled, so there's no time wasted; you have the customers well within your speed and mileage meter. You can also send your customers emails or chat them up.

You can even do a quick inventory of supplies and spare parts in just one go. You do not have to get up and rifle through old files to update anything needing a quick touch up. This expediency is not limited to your customer databank, but also extends to your suppliers' info tank.

Easy collaboration with suppliers from all over the globe makes it effortless for you to be updated about their latest products and stocks. You can always have first hand and consistent information to share with customers and target leads. This improves your customer care and services, helping your business pick up speed.

Efficient Collaboration

The automated CRM tool enhances your accounting methods. It becomes easy for you to track customer accounts and company expenses. You do not need many workers to manage your CRM databank. A fully trained employee can do the job of three persons efficiently with the CRM tool for automotive dealership.

You still have the option to let a third party manage your system. This comes cheaper because you do not have to pay for add-ons that may be required later or measures for your data security. Instead of paying the wages for a worker to manage your CRM, the service provider does this competently and costs much less when expenses are summed up.

The technology gives you the edge in sharing information with different departments in the business and with the car makers, gives better communication links with customers and suppliers, and helps personalize customer interaction.

Improved Sales

When there is a ready and updated file on customer information, it is easy to track leads and consistently follow them up, especially when there are new car models or spare-parts that have become available.

The automated CRM tool contains modules for sales force computerization and customer communications administration. Collection of customer data becomes efficient and the information that is collected is organized for easy analysis, which determinates consequent action.

With prompt action on leads and better customer service, sales is improved. Automotive CRM tool gives the business the better drive.

Direct Sales Team Vs Distributor - Which is Better For an International Market?

If you're looking to expand your sales to new markets, then there's one big question you must ask: do I build a direct sales presence or use a distributor? Each method has its benefits and drawbacks, but we're going to make a strong case to use one method over the other in almost every instance.

What's the difference between direct sales and distributors?
A direct sales presence means that your company establishes, manages, and pays a sales team of one or more people in the target market.

An outside agent is any entity that will sell your product in exchange for a service fee. One example is a sales rep, who sells your product in exchange for a percentage of the sale. A distributor is similar to a rep, except they would buy product from your company and sell it directly to the end customer.

Is Direct Sales Better?
For most businesses expanding into new markets, especially international markets, hiring a distributor is a better decision-at least until there is enough return from the market to justify building a direct sales presence.

Sure, there is one major advantage to having a direct sales presence-control. Control over the day to day activities of your sales personnel is appealing to most business owners. But this control comes at a heavy price. To start, you'll need to spend the time to hire someone in that market, then train them, then equip them with sales material and management, if not office space and equipment. These costs are prohibitive for most small businesses looking to expand internationally.

And there are even more costs that we have not mentioned yet. Each market has it's own unique laws, cultures and customs that are essential to master if your company wants to establish a successful sales presence. Japan is a classic example of a marketplace with unique legal structures and business customs that, if not followed, guarantee the failure of any sales efforts. It's hard to pin down an exact monetary value to this learning, but ask yourself this: Can you afford to establish, manage, and pay a sales force in a foreign country for at least a year while they learn the routes and generate no revenue?

What about a Distributor? Is a distributor better for new markets?
Distributors are a cost effective means to enter a new marketplace successfully. Here are just a few of the reasons:

• No Overhead: Unlike running your own sales team, a distributor will take care of the hiring, managing, payment, and optimization of its channel. You're just borrowing their distribution, while they handle the maintenance.
• Established Channel with Local Knowledge: A good distributor will already know all the laws and customs of the market you're entering. You do not need to reinvent the wheel-you can use someone who already has local local knowledge.
• Understanding Pricing and Purchasing Power of Market: Along with knowledge of the laws and customs comes knowledge about the most successful ways to price and market your product locally.
• Cost Effective: Since you will not be paying for the above items, distributor relationships are much more within reach of a small business trying to enter a new market.

Using a distributor has some downsides as well, but they can be minimized by building a good relationship with a distributor.

• Not your own people: You will not be able to directly manage every step of the process. While it may make you nervous to lose some control over the sales process, you can manage the risk by building a transparent relationship with your distributor with constant updates and feedback from both ends.
• Distributor has many products to represent: You may not be the distributor's top priority at any given time, and you want to be sure your product is not getting shuffled to the back of the line. Once again, a well-established relationship with constant contact will ensure that your product is getting the attention it describes.
• Not a "turn key" solution: You can not just give the distributor your products and expect success. You'll have to manage the relationship. This takes time, but it's still less costly than trying to install a direct sales team from scratch.

So what do I do next?
If you are not convinced that a distributor would be better for your organization than acquiring a direct sales team, seek help from a consultant who has experience establishing a presence in new markets. A consultant can use his or her experience to analyze your opportunity and recommend the best course of action.

Before you choose a distributor, you need to know ....
Choosing the wrong distributor will set you up for failure. The wrong distributor simply will not generate sales, and you'll have wasted at least a year finding and setting up an unprofitable relationship.

There are certain things to look for in a distributor, and they are different for every market. The best thing to do is to find a professional, one with experience in distributor relationships, and hire that professional to help you search for and identify the right distributor.