6 Steps to Effective Customer Relationship Management

Nurture Your Customer Relationships

Simply put, customer relationship management is a way of tracking and nurturing your customer relationships throughout the customer's life-cycle, as they move from prospect to customer, to repeat-buyer. Once a customer buys from you, it is much more profitable to make efforts to keep that customer, than it is to acquire a new one, because there is now trust between you. If your customer is happy with your product, then that customer is much more likely to buy from you again in the future, much more likely than a new prospect would be. That's why customer relationship management is so crucial.

Don't badger your customers to death with every product and affiliate offer you come across, especially if the products are unrelated to the product the customer originally purchased. Email your customers ONLY when you have something good to give them, some really helpful information, or when you have a really good, high-quality offer that would interest that particular customer. For instance, don't email your Internet Marketing customer a "Free Gift Certificate" to your gift store.

Automate Your Customer Relationship Management

Well, how do you automate customer relationship management in your e-business? You use email, and a dynamic database. You use auto-responders to stay in touch. I'm not talking about your regular auto-responders that deliver a vacation or "out of office" messages while you're away, either. I'm talking about sequential auto-responders.

Use Sequential Auto-Responders In Your e-Business

Sequential auto-responders allow you to pre-format and load a series of pre-typed messages to your prospects and customers. You benefit by not having to follow-up with these customers manually each time. Instead, your auto-responder delivers your messages on a timed interval set by you. To your customer, it looks as if you sent out each message yourself. This way, you stay in touch with your customer and not let them forget about you. When they have a need for one your products or services, your business will hopefully come to mind first and they will re-visit your site directly or by clicking a link in one of your emails, as a loyal repeat customer.

Personalize Your Messages for a Warm Feel! (Mail Merge)

Most decent auto-responders have mail-merge capabilities. This is the ability to merge personal information into your emails, like your customer's first and/or last name or their email address, etc. This personalizes your email messages even further and gives your customer some "warm and fuzzies". What's more you set all this up just one time, and any new prospects or customers will get the same message series without you having to lift a finger.

If the sequential auto-responder you're using has mail-merge capabilities, then it will automatically take that customers name and incorporate it into the email series you have set up. Usually the auto-responder service you're using will have some sort of tokens set up for this purpose. Look at the example below. Let's say your customer or prospect's name is Bob.

Hello, $firstname, - That translates into: Hello, Bob.

You could also do this with a customers email address too, like "$email". The token would be replaced with the customer's email: bob@bob.tld













Do you see the power of mail-merge?

Use Lead Capture and Subscription Boxes

For instance, you could set up a simple box on your sales or download page that asks the customer for his/her name and email address in return for some free product, or simply just to subscribe to your newsletter. If you set up a page specifically for this purpose this is called a "lead capture page". The information entered by the customer into your subscription box can be mail merged into the follow-up messages sent by your auto-responder.

Stay In Touch

Keep in contact with your prospects and customers. Set your auto-responder series to deliver your messages over an extended interval. There are several e-books and articles dedicated to this topic; however, if you want the first, most informative and still the king of auto-responder help, get "AutoResponder Magic". This e-book once sold for about $17, but you should be able to find it free many places on the 'Net. It has a plethora of information regarding auto-responders, as well as many examples you can build from.

5 Ways Blockchain Will Transform the Life of a Common Man

With all of the media set ablaze with news of prices of cryptocurrencies, you may wonder how it affects a common man. Right at the heart of cryptocurrency and other digital currencies is Blockchain technology.

There are various industrial and administrative problems that the technology can solve for the common man. Do you own a small business but often feel transparency is lacking because of traditional methods of communication? Have you ever ended up with higher than usual medical bills? As a business owner, is finding legitimate candidates a hassle for you? These problems affect entrepreneurs, startups, small businesses, individuals and Blockchain technology seeks to provide solutions to make the life of a common man much simpler through simplified solutions.

Banking

Banking in almost all countries is still very focused on paper-intensive transactions for any money transfer, recordkeeping or other back-end functions. Blockchain technology can replicate this in a digital format and create a decentralized ledger that allows not only the bankers but also the customers to access a single source of information. This system allows banks to eliminate chances of fraud as documentation and proof of ownership of assets can be checked digitally by bankers in the Blockchain ledger which can be accessed at any time in an unalterable format.

Identity theft is also a major problem in the banking sector, with citizens' information being stolen and used to open fraudulent accounts for illegal activities. According to the Federal Trade Commission's online database of complaints, there have been over 13 million complaints filed for card fraud and identity theft with 3 million of these complaints being filed in 2016 alone. Through a blockchain system, customers can directly view all accounts owned under their name and immediately notify their respective banks in case they spot any suspicious activity in their banking details. Some of the known examples include IBM-backed Hyperledger Fabric project and the Utility Settlement Coin by UBS.

Healthcare

Blockchain technology can simplify healthcare in incredible ways and make medical data management much simpler. Making patient records widely accessible can allow research on drug development much more convenient, and it also reduces the implications of counterfeit drugs. Clinical trials and their outcomes can be made available in a decentralized network, allowing healthcare specialists and researchers to conduct research and find solutions to better healthcare. Accenture is one of the biggest companies that have started offering innovative healthcare solutions for the medical care sector for secure and fraud-free transactions.

Medicare frauds can also be brought down through blockchain billing management as the billing system can be fully automated without any scope of intermediaries committing fraudulent activities. With over 56 million people under Medicare as of 2017, over $1.3 billion has been ripped off the government through fraudulent activities by rehabilitation facilities and home health care services. Blockchain systems can effectively safeguard citizens who seek medical assistance from healthcare providers that overcharge for services offered through fraudulent billing practices. The centralized data not only help medical professionals in offering treatment based on the history of the patient and his/her family but it also eliminates the chances of a patient incorrectly recollecting past symptoms or disorders.

Public Records

One of the most important civic administration functions of a government is to record all information about its citizens. This includes information about individuals and businesses with regards to their assets and activities. Most of the recorded information is recorded in paper databases, making data management extremely difficult even in developed countries.

Blockchain-based systems like Ubitiquity can encode all public records in a digital ledger to keep the data on citizens from being altered for fraudulent activities. Identity theft is a problem that can be very difficult to deal with for the administration and digitizing all public information to make it tamper-proof can help prevent such instances of criminal activity.

Voting

One of the biggest limitations of the voting system in almost every country is that even today, voters need to be physically present at polling booths to cast their votes and can make things difficult for people who need to travel on poll days. More importantly, there are no means of verifying the poll results for the average citizen.

Blockchain development companies like Followmyvote are coming up with solutions that seek to make online voting a reality. It will allow citizens to view accurate information on poll standings and results and various other statistics publicly. It also leads to safer voting for citizens of countries in internal or external conflict and criminal activities to coerce citizens into voting for specific candidates can be completely avoided.

Business Hiring

Businesses of all sizes have a hard time finding the right staff. Through blockchain technology, it is possible for businesses to verify credentials of all applicants through a digital database. Blockchain technology can be applied to create a decentralized database of professionals with verified qualifications in a secure ledger that businesses can refer to for hiring candidates. Learning Machine is a New-York based company that seeks to address this problem that focuses on recording verifiable information on workers.

Tax or employment-related frauds make up 34% of all identity theft as of 2016, and a blockchain system makes the hiring process for any business much more secure as a company would have access to valid candidates only, reducing the risk of hiring fraudulent employees. It also helps applicants by speeding up the hiring process and helping them to find jobs they are eligible for and have a hassle-free application process.

Use of blockchain technologies helps individuals and businesses alike, and it also protects personal information while making important data publicly visible. While blockchain has the best application in cryptocurrency, its use can spread to other sectors as well to provide meaningful solutions to citizens around the world.

The 5 Best Engineered Cars

While the cars we drive to work and to the shops are themselves excellent examples of automated engineering, for the pinnacle of technical excellence you need to turn to racing and sports cars in their many forms. Check out five examples of the very best.

The Red Bull RB7 racing car. In the 2011 Formula One season, this was the dominant car, by far the best racing car on the circuit, winning both the individual driver's title and also the constructor's championship.

The RB7's achievements were the result of continuous development and innovation such as the introduction of its exhaust-blown diffuser, the addition of floor holes and special electronic engine maps that squeezed every ounce of power from the car's 2.4 liter engine. Often these technical improvements had to be refined in the one to two week window between races.

The Bugatti Veyron Supersport. In just a few short years, with its stunning styling and awesome performance, this magnificent road car has become a legend. For those brave enough and with the space to do so, the Veyron can unleash a top speed of no less than 267mph, reaching the 60 mile an hour mark in just 2.4 seconds from a standing start. Recognized as the fastest road car ever made, to buy one of these phenomenal vehicles you would have to part with £ 1.6 million!

The McClaren F1 road car is widely regarded as the ultimate super car, eclipsing the likes of legendary names such as Ferrari and Lamborghini. It first went into production some twenty years ago and some say it is still the most beautiful car ever built. With a top speed of just 241mph it may not match the Veyron for pace, but with a price tag as high as £ 2.5 million, when it comes to cost it leaves the Veyron standing.

The Audi R18 e-tron Quattro is the first of a new breed of hybrid that is making inroads into the world of motor sport, this year winning the world's most famous endurance car race - the Le Mans 24 Hour. To achieve success in a race that can last for over 3,000 miles, Audi engineers and drivers have to balance the quest for speed with the careful management of fuel, tires, engine, transmission and brakes.

The Citroen DS3 WRC may be the nearest amongst this list to the vehicle that you and I drive, but in the hands of its driver, eight time world rally champion, Sébastien Loeb, it's anything but. Unlike the other cars, which are designed to be driven on the road or flat race circuits, the DS3 has to combine speed, endurance and robustness to withstand the battering it gets from hurtling along narrow unmade forest tracks, being flung round hairpin bends, and the impact of landing after taking off over hump-back bridges!

And while these high performance cars may seem far removed from the family saloon, the engineering effort that goes into them ripples back to make the cars that we drive, safer, better and more efficient.