Life Success Learning to Create Positive Habitual Behavior & Overcoming Negativity

The first and sometimes most important success habit that must be formed is one of positive thinking. Dwell on the positive exit that's desired and avoid thinking about anything that's not wanted. Nothing will ensure failure faster than the very thought that the failure will occur. People say that it's absolutely normal for negativity to creep into our thoughts. Be that as it may, any negative thought has to be banished immediately and replaced with a positive one. This simple, yet effective technique, practiced regularly can help you move towards success like nothing else.

Forget about the past, it's gone and there's no going back. Regardless of what's happened before, today is a new day. Holding onto the past ensures that you'll stay right where you are in life. Letting go of past failures allows you to see the potential for future success and to move towards it. Realize that any past failures, real or imagined, were purely lessons that you thought to this moment in time. Appreciate the education you received and bravely move towards success with the knowledge you've gained.

Overcome the desire to put things off until another time. For most people that procrastinate, another time never comes. Things pile up over time and there's no way to catch up, adding to frustrations and even more procrastination. Whether it's taking out the trash or calling a client, get to it right away. Only by getting straight to work and finishing tasks can success really be accomplished. Practice this non-procrastinating lifestyle and you'll soon find not only that things are being accomplished, but that you have time left at the end of the day too.

Another important aspect of success is the ability to manage time. It can be very easy to lose track of time and difficult to get back on track. Keep track of everything you do during an average day and how much time it took to do it. Go through an entire week of this. Now evaluate and see what should be adjusted or eliminated for optimal time management. Continue to develop a schedule that allows maximum time for every activity. Include all your business and personal time in this and you'll soon find a workable and even profitable schedule for yourself.

Develop the confidence to go forth and conquer. Knowing a thing can be done and believing you can do it are two entirely different things. It's vital to your success and the success of all of your endeavors that you are confident in your self. Confidence shows through everything you do and it affects your ultimate success more than you think. Carry yourself importantly, speak with authority, be secure with yourself and walk tall. Believe in yourself and your ideas and present them with passion. Do these things and others will recognize your confidence and want to be associated with you.

Success is not a matter of predestination, it depends upon the will of the seeker. With the will to succeed, it's possible to do anything you desire. It really is as simple as that, despite the general tendency to believe otherwise. Over and over again, success stories appear that portrait down and out individuals that executed their own free will to rise above. Exert your will over the situations in your life, change them to suit you and your goals and success will follow.

What is success? Is it money, power, health or spirituality? Success means different things to different people. For some, success can only be seen in the form of financial gain and power. For others, success means a happy, healthy family with only the basics of life. Regardless of how it's defined, success is possible with the proper application of some basic habits and the development of key character traits.

How to Quit Masterbating - 5 Tips to Stop the Madness

Learning how to quit masterbating is something that can plague you mentally if you've tried to quit and failed many times. I know how you are feeling. Millions of people across the world have become frustrated because they have wanted to know how to quit masterbating and haven't been able to. If this is you, there is hope! By studying this article you can shift your awareness and change your life!

Feeling like you just can't seem to learn how to quit masterbating affects your self esteem and can trigger emotional feelings of great guilt and fear, all while driving time away from dreams. These types of effects tend to be standard with any addiction but are often increased with addictions such as masturbation and pornography use. Below are several tips that will get you on the right track to recovery.

#1. Stop the guess work. Study what works

Plain and simple. Random changes and guess work aren't enough. This is a serious need of the body that needs to be released. It takes more than hoping you'll be stronger next time. Try a proven system or at least some type of professional, thought out method that has worked for others. This is how people find success learning how to quit masterbating.

#2 Have a physical outlet in heated moments!

The need to masterbate is a physical one. It is not mentally geared. This means that using mental strategies alone to deal with it is not enough. You must use physical ones to fight the emotional and physical drive. Get out some testosterone. Find some type of activity where you can sweat it out in the heat of the moment by playing a sport, lifting weights, going on an active hike or something that will steer your physical sexual drive and channel it into a different physical outlet. This is a great key in learning how to quit masterbating.

#3. Focus on avoiding pornography as a primary step.

For most people wanting to quit masterbating, porn is a huge factor they need to address first. This can be compared to making sure their is no gasoline near a fire if you don't want the fire to grow. After this is done, you can address the fire much better. Whether it's internet pornography, T.V, movies, strip clubs, or mental images imagines you hold in your mind, these must be handled before you can learn how to quit masterbating.

#4 make your goal the dream state!

You must release the semen in one way or another. Understand that the people who have learned to gain control of masturbation or even completely stop masterbating still release semen. The body naturally produces an excess of this. Most individuals natural release method happens in the dream state. You need a goal to aim towards. Make it your dream state. Avoiding a behavior is not enough to stay goal oriented. You need a line to mark your success!

#5 Join teams of recovery and invest in knowledge!

There are some absolutely amazing programs out there that can give you the life edge in porn addiction recovery, masturbation recovery and life empowerment in general! Tons of people connect with these programs created by professors and experts and find an edge they didn't know existed.

Fenugreek Breast Enlargement - 3 Things Needed For Fenugreek Breasts Augmentation

Rather than to merely ingest breast enlargement supplements and pray for miracles to occur, it is far better for you to know the facts about Fenugreek breast supplementation. Particularly, in the current worldwide marketplace for natural breast enlargement without surgery, one of the most common ingredients you will find included within top-notch breast augmentation supplements is Fenugreek.

Thus, it can become a great benefit for you to know exactly what Fenugreek breast enlargement should truly comprise. Now, you will encounter one problem when you attempt to gather research data on the success rate of this nutrition enhancing herb.

The reason why the above rings true is because worldwide or even United-States-only statistics about Fenugreek breast size remain generally lacking. The greatest supportive details happen to originate from foreign countries like China, Egypt, or India, for example, where usage of this supplement has a much longer history and people speak out about its actual and lasting benefits.

For the most part, Americans are still guessing and hoping that at least SOME partial benefit can come from herbal breast supplementation or utilization. On that note, here are the basic facts about WHAT the Fenugreek breast enlargement herb basically comprises.

-- Fenugreek contains "saponins" that also tend to inhibit the absorption of bad cholesterol.

-- Within the body, absorbed Fenugreek molecules create a fiber very similar to mucilage, providing a helpful "stickiness."

-- The Fenugreek herb can offer possible benefits in blood sugar and body weight lowering.

Yet, for purposes of natural breast enhancement, here is the reality:

Fenugreek intake tends to increase breast size plus milk production primarily for nursing mothers. Thus, only very partial perks like these can come to ordinary women who simply want to expand their breast tissue for non-feeding purposes.

However, the very slight feelings of fullness that DO come from using this breast enhancement herbal supplement are enough for many women to appreciate. Normally, ladies tend to rely upon ONLY ONE SOURCE for comprehensive breast augmentation -- and, especially in regard to Fenugreek breast enlargement, herein lay one of the central problems that cause countless individuals to miss the mark of natural breast enhancement achievement.

Enhancing your breasts in a natural way calls for MULTIPLE holistic approaches. In order to maximize your success, you must combine these techniques in a synergistic plus intentionally combined way.

The previous explanation about the PHYSICAL properties of Fenugreek provides you with a clearer understanding of its herbal foundation; however, be it known that breast enlargement supplements do NOT work successfully in an "isolated" mode. Meaning, there are at least three other things you must do in order to make herbal breast augmentation work for you.

You can use the following three tips to secure your Fenugreek breast enlargement goals:

ONE: NUTRITION -- It is possible for breasts to shrink because of poor nutrition. Therefore, consume the types of foods that tend to enhance breast appearance, fullness, and growth. Here, even Fenugreek is a food-based nutrient, and its mucilaginous consistency tends to apply an appearance of fullness over time.

TWO: EXERCISE & WEIGHT LIFTING -- Support the very foundation of your breast tissue by pumping up the muscle layers upon which they rest. You may be hearing this tip very often; however, there is one missing element. That is, while BUILDING up breast tissue via exercise, you can also use AEROBIC exercises to REDUCE the midsection of your body. Thus, a thin and firm waist line does wonders for the appearance and contour of your entire body.

Continuing with your three tips for Fenugreek breast enlargement...

THREE: Apply phyto-estrogen cream topically to the skin of breast regions; yet, using such creams in combination with thorough and safe breast massage stroking is the best way to apply them. In this way, you will be giving your breasts the PHYSICAL activity they need, plus stimulate the mild inner workings of breast hormonal function.

Identifying The Real Journey to Create Wealth

So often when one pursue the quest to create wealth, they do so without really understanding, as well, as appreciating, what wealth creation is really all about. While it is true it may have different meanings for anyone seeking to create wealth, what is equally true is that creating wealth involves a defect meaning that those who have really been successful in creating wealth really appreciate, and understand.

Money, IT's Purpose & Real Value

The pursuit of money is a continous, never ending focus of the majority of people today. This intenet focus on the part of some people, governments, those in the business community, just to name a few, have resolved in many cases individuals, organizations actually operating out of their minds. This coupled with losing the deeper meaning of the role money really play in our lives. So the question becomes what is the purpose of money? Money as we know it, coins, paper notes, or beads is really currency that is a means of exchange. Money in itself has no power. It receives it power through the value we or society assign it. Example, a sliver of printed paper is assigned value $ 1, $ 10, $ 50, $ 100 for the purpose of exchange. At any moment, that paper with assigned value could be declared worthless. So the single pursuit of money in itself, does not guarantee overall prosperity, and abundance.

Understanding Prosperity and Abundance

When speaking or thinking of prosperity, we are really thinking of thriving, flourishing, the good things of life, success, affluence, good fortune. On the other hand abundance, is having a fullness, as well, as an overflow of supply. Both prosperity and abundance, are freed from the limitations that are connected in the pursuit of money. Successful wealth creators really understand their pursuit is really about prosperity, and abundance.

Why? Because both are available with unlimited capacity. Additionally, wealth creators are aware, understand, and appreciate that more, and more of everything is available to be created that lead to prosperity, as well, abundance. They recognize the power of the energies that emit from both prosperity and abundance. The more one's journey is for prosperity and abundance, the more the actual manifestations of wealth becomes a reality. This include manifestations of joy, happiness, wisdom along with physical manifestations that may include wellness, things of value that is intrinsic, extrinsic, or assigned value like money.

What these manifestations do not bring that comes with the singular pursuit of money, is fear & resistance. The singular pursuit of money brings the fear of either not having enough money, the fear of retaining what one have, the fear of being obsessed with money, to mention a few. These fears coupled with the resistance to the pursuit of prosperity, along with abundance. There is resistance to these because the belief of "money pursuers" is that through money prosperity, as well, as abundance is created. They do not see that prosperity & abundance is linked with an unlimited source. They do not see that there are not any errors attached with abundance or prosperity. Sometimes even greater is that they do not see that once one really make the conscious decision to pursue prosperity, abundance they become free to create the unlimited means to complete freedom, wealth, success, joy, happiness. Creating financial freedom, creating the reality of your dreams for your family, yourself, as well, as for others only occurs through surrendering to creation to the pursuit of total wellness, prosperity, and abundance.

The Plan

There are choices that anyone seeking to create wealth must make. First, is deciding how you choose to live? Will you choose the singular path of money, by living below your means? Will you continue to think, live through psycho-midgetis? The pursuit of wealth is not about less. The creation of wealth is not about limitations. Embrace the concept that the physical, including money, will create the fulfillment of your dreams is a course riddle with limitations, fears, resistance. On the other hand, embracing, activating the unlimited course of prosperity and abundance render an ongoing flow of fulfilling, rewarding manifestations. Secondly, you must choose between remaining in the status quo, or breaking free and embracing a higher reality. The status quo is based on controls, riddle with limitations. The higher reality, is based on embracing consciousness of that prosperity, as well, as abundance is anchored on a level that transcends any physical pursuit. Achieving a successful and fulfilling wealth creation plan starts with consciously committing to embracing, growing the energy of prosperity, as well, as abundance. This is the foundation of your overall plan. The stronger you build this foundation, the greater fulfillment becomes. The Plan therefore is quite simple. The real creation of wealth is 'spiritual'. Therefore the foundation of the plan involve these steps:

• Begin the consciousness, awareness, and commitment to transcend from the vicious pursuit of physical manifestations.

• Seek and develop a spiritual consciousness ( this is not a matter of religious membership ), Pursuing prosperity and abundance first and foremost with the clear understanding, as well, as appreciation of the unlimited reserve of both.

• Developing an awareness that this is the spiritual pursuit that produces an endless flow of the physical manifestations, things of assigned value, like money, additional assets. Not the other way around.

. • Finally creating wealth is the growth of prosperity and abundance we individually achieve. The more you grow in prosperity and abundance, the more your physical manifestations grow as well.

With your special talents you have the opportunity to create, as well, as implement your plan.

7 Powerful Ways To Make Money From Adsense Using Only Free Tools

There is really no doubt that there are amazing incomes currently being made on Google AdSense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their AdSense sites every day.

Actually there are a lot of increasingly creative ways to make money and maximize on AdSense earnings that are being discovered and also being put to use every day. And what's even more fascinating is the fact that most of these tools being used do not cost anything. They are actually free. Here are 7 of the most effective currently being used.

a) Ways to make money from AdSense by distributing articles through ezine and article announcement lists

Some of the most effective methods ways to make money from AdSense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can so give a lot of visibility and drive tons of highly targetd traffic to your AdSense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.

Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message among the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your AdSense site feeling cheated. And believe me, you do not want to cause this sort of reaction because it is definitely not one of the ways o make money from AdSense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your AdSense site.

Within a very short of consistently applying this technique, my daily AdSense earnings increased seven-fold.

b) Ways to make money from AdSense by distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I do not. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.

Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when individuals find your articles useful enough to re-post at their sites.

The more new articles you release to these sites every week, the more targeted traffic your AdSense sites will receive. This is in fact one of the most effective ways of making money consistently from AdSense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one of the adsense ads posted there.

c) Ways to make money from AdSense by Using Articles And A Viral Marketing Website

Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

There is one of the very simple ways to make money from AdSense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anyone who signs up at your site will have to visit your AdSense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your AdSense site.

Find more details on this at my blog which address you'll find in the resource box below.

Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this tool more than makes up for this.

d) Ways to make money from AdSense with Your Email signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forward all the time and are even copied to several other people sometimes.

Do not waste another minute. Go to all your email accounts right now and create a signature that points to your AdSense site or sites.

Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.

e) Ways to make money from AdSense By Asking Questions At Discussion groups

I recently had an interesting conversation with a young Internet and computer techie. He asked me if there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than trying to sell his own advice.

There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.

These forums can easily be found through you favorite search engine.

f) Ways to make money from AdSense By Bartering your online skills for valuable AdSense keywords

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; "What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. to send them money for an item they need.

You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable AdSense keywords. Valuable AdSense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable AdSense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.

g) Ways to make money from AdSense By Sending Teaser Emails

To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You'll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your share share of SPAM or unsolicited email. All this is "gold" lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out "teaser emails about the most interesting aspects of content at your site. to send out teaser email on this content here is how I would construct it;

Subject: Free Tools Currently Being Used To Increase AdSense Earnings

Hello,

Just thought you might be interested in this subject, since so many people online use AdSense these days. If not please accept my sincere apologies. Details are at my site.

www. your site's address .com

Regards,
Chris.

I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.

These are just some of the many creative ways to make money from Adsense.

How to Make Email Marketing Works for Your Business

Topic 1 ~ Your Email Subject Lines ~

How To Write A Good E-mail Subject Lines That Works?

Here are the 5 tips:

1. Ask a question. One of the best ways to get a reader's attention is to ask a question. But like a trial lawyer questioning a witness on the stand, make sure it 'll get you the response you're looking for. "What's the best way to grow your business?" is a great subject line for business owners. After all, what business owner would not want to grow his or her business? Or let's say you run a health club. An e-mail with the subject line, "How can you lose 5 pounds in one month?" would certainly be compelling. It's important your question to be relevant to your audience.

2. Be a tease. A clever subject line can be enticing. When it's done right, reader curiosity is piqued. They want to know more - and they'll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, "You're not going to believe your eyes" as a teaser to introduce a new addition to their product line.

3. Tell it like it is. Often, what works best is to say exactly what you want your reader to know. Examples of this straightforward approach are, "Sale on all sweaters this weekend," "Master jazz pianist plays live this Friday" and "The seven secrets of a profitable business." This just-the-facts approach works especially well when you can appeal directly to your audience's interests. It's also the best approach to use when you send a newsletter.

4. Remember "WIIFM". When a person gets your e-mail, the first thing they consider is "what's in it for me?" They have a decision to make. Do they open your e-mail, leave it for later or delete it? If there is not something about the subject line that lets them know why it's worth their precious time to see what's inside, then the choice will be clear. Keep WIIFM in mind when creating every aspect of your e-mails, including the offer, content, images - and most definitely the subject line. It's all about them. They know that; just make sure you know it, too.

5. Get personal. The more you can make each contact feel you're speaking directly to them, the more effective your communication will be. Whatever style of subject line you use, you can make it personal by using the word "you." Professional copywriters know the secret of using this powerful little word. Just look at the advertisements, mail and e-mail you receive. A few examples are, "Find the right swimsuit for you," "You can save 50 percent on travel," and "You're look phenomenal in a custom-tailored suit." "You" is ideal, but "your" works too.

6. Not sure which approach is right for you? Try them all, and then show a friend or colleague to get their feedback. Pick the one you believe will be most effective for your audience. Whichever approach you choose, it's always worth spending the time and effort to write a great subject line. Because if your readers do not open your e-mail, they'll never have the chance to read the important message you've created for them inside.

Topic 2 ~ Increase Click-Through Rate (CTR) ~

How to Increases Click-Through Rate (CTR)?

Here are some guidelines:

1. Include a feature, a benefit, and an advantage in the opening. This needs to be used in a subtle way, but in the opening you're really doing a small marketing job for this issue of your email newsletter. Highlight an article or two that are important, explain what you're providing the readers that they will not get elsewhere, and tell them what the benefit will be. A great example is something like "Nokia and Sprint announced second quarter earnings today. Learn what our Wireless Week experts say about the results, and what effect you can expect them to have on the industry at large."

2. Put the email newsletter in the context of your readers' day. This goes hand in hand with the last point. Your readers are busy, and if you can make a compelling case for why they should stop what they are doing and take a few minutes now to read your email newsletter, you'll get them in. We recommend editors reference important events, upcoming trade shows, or other things that say to the reader "You will find it worthwhile to stop and read this email newsletter now, because the information in it will help you stay on top of your business."

3. Keep it fresh. Do not craft a "perfect paragraph" and use it issue after issue after issue. One of the keys to success is to keep the copy fresh and highlight items in that issue of the email newsletter. If you use the same generic language repeatedly, people will stop reading it and it'll be a waste of your time.

4. Keep it short. This is critical. We recommend no more than two to three sentences - just enough to get them interested and pull them in to read the rest of your email newsletter.

Try it out and see the results! This is just one of the simple things you can do to engage your reader and optimize your CTR.

Topic 3 ~ Killer Email Sales Letter ~

How to Write Killer Email Sales Letter That Get Results?

Here are what we've found works best. Use these tips correctly and your results will skyrocket.

1. Your email "from" sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.

2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can not be, do not send an email until you have something beneficial to say.

3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial "what's in it for me?" test.

4. The copywriting tone and language should be personal and conversational, instead of stuffy and "corporate".

5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.

6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.

7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.

8. Include "Email this to a friend" service in all your communications for pass along and viral marketing.

Topic 4 ~ Good Call-to-Action ~

Get More Clicks With a Good Call-to-Action!

The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient. They are:

1. What you want them to do

2. Why they should do it, and

3. How to take that next step.

Whatever action you want your recipients to take, you can make it happen more often with a good call-to-action. First, decide what you want them to do:

1. Buy something

2. Sign up for a service

3. Fill out a form

4. Read an article or get more information

5. Visit your website or store

6. Make an appointment

Etc ...

Then, make sure you incorporate these 6 characteristics to get the results you're looking for. Make your call-to action:

1. Visible - People read, react, make decisions and take action differently. Some make decisions right away ("You had me at hello.") And some need more details ("I'm from Missouri."). Place call-to-action links in the beginning, middle and end of the email so that recipients can click whenever they are ready.

2. Clear - Stick to simple words, short phrases, bulleted benefits and paragraphs of 1-3 short sentences. Include appropriate graphics and cut the clutter by making effective use of white space.

3. Compelling - Use action-oriented verbs and phrases: "buy now," "call today," "save" and so on.

4. Rewarding - Offer an incentive or reward for action. For example, "Act now and also receives ...," or "the First 100 responders will be entered into a raffle to win ..." The giveaway, or prize, you choose should be closely related to your product or service. That way, you will be targeting customers who are interested in what you have to offer, not just the latest gadget.

5. Urgent - The longer an email sits in an inbox, the less likely it is to be acted on. Create a sense of urgency to get a more immediate response. Try limiting the offer to a specific time period, to the "first 50 customers," "while supplies last," etc.

6. Direct - Your call-to-action links should go to the appropriate page on your website with more details on the specific product or service you're promoting. If you do not have a website, the call-to-action might be store locations to visit or a number to call for an appointment.

Keep in mind that, in addition to repeating your call-to-action, you can vary your call-to-action to appeal to different types of buyers (and to fit your sales cycle). For example: "Click here to buy now" will naturally work better with loyal customers. The softer, "Click here to learn more" may be better for newer prospects.

Topic 5 ~ Avoid Common Pitfalls ~

Read Your Email Message Backwards to Avoid Common Pitfalls

Here are some common problems to look out for:

1. Misspelled words - It's a good idea to spell-check a document, but it's not enough. A spell checker will not catch every error.

2. Wrong word used - This is why a spell checker is not enough. A spell checker will only flag words it does not recognize. It can not tell if a legitimate word is used incorrectly. Some words commonly confused: accept, except; your, you're; then, than; there, their, they're; cite, site, sight; lay, lie; loose, loosen, lose. Also, look out for missing "r" in the word "your." It's easy to overlook a sentence such as "Visit our Web site now to receive you free copy."

3. Grammar error - Again, if you know you're not a good writer, have someone else look your writing for grammatical errors. Mistakes make you look bad.

4. Punctuation error - This is another area where you'll benefit from a review by someone who knows their stuff. If you're determined to do it yourself, purchase a good grammar or style book. One of the most common punctuation problems: Too many stupid commas!

5. Vague or confusing statement - Make sure every sentence is crystal-clear. You do not want your promotional message to raise more questions than it answers.

6. Ilogical statement - Read over what you have written slowly. At the end of each paragraph, ask yourself: "Did that make sense?" Rewrite so that it does.

Topic 6 ~ Frequency of Sending Emails ~

How Often (Frequency) Should You Send Email?

There's no quick answer to the frequency question. It depends on the goals for your email and the type of content you send. Some rough guidelines:

1. Mail at least once a month. Mail less often than this, and you risk being forgotten by recipients. Monthly is the bare minimum if you want to keep your brand or company name top of mind (a common email goal).

2. Let content be your guide. Look at what you provide readers and you'll get a feel for proper frequency. Analyze how often the information changes and how quickly readers must receive it to act on it.

3. Work within your resources. A daily email requires many more resources than a monthly. Better a well-done monthly email than shoddy weekly or daily. It's recommended to start with a monthly. Once that's going smoothly, they can think about moving to weekly. You need to walk before you can run!

4. Watch for trends. Declining response, open, and click-through rates can be signs of list fatigue. Although some decrease is normal, watch carefully and cut back frequency if you see a problem. Do not assume if the unsubscribe rate is stable you're OK. Many people prefer to forward email directly to their delete folder rather than unsubscribe.

Topic 7 ~ Understanding Spam Filters ~

Understanding Spam Filters to Avoid Your Emails Get Junked!

If you send email campaigns long enough, you will inevitably run into spam filter issues. On average, you can expect 10-20% of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. Unfortunately, there is no quick fix. If you want to avoid getting your emails junked by spam filters, you have to understand how they work.

Generally speaking, spam filters look at a long list of criteria to judge whether or not your email is junk. For example, they might look for spammy phrases like "CLICK HERE!" Egypt "FREE! BUY NOW!". They'll assign points each time they see one of those phrases. Certain criteria get more points than others. Here's a sample of criteria from Spam Assassin, one of the most popular spam filters out there:

o Talks about lots of money (.93 points)

o Describes some sort of breach (.32 points)

o Looks like mortgage pitch (.297 points)

o Contains urgent matter (.288 points)

o Money back guarantee (2.051 points)

o Why Pay More? (1.249 points)

It's easy to use "spammy" keywords in your email without even knowing it. Here are some common ways marketers unwittingly trigger spam filters with their campaigns:

1. Using spammy phrases, like "Click here!" Egypt "Once in a lifetime opportunity!" too many times in your email. Sometimes, you can not avoid phrases like "FREE SHIPPING!" but use them sparingly, and do not do anything else risky.

2. Going crazy with exclamation points !!!!!!

3. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL

4. Coloring their fonts bright red, or green

5. Coding sloppy HTML (such as converting a Microsoft Word file to HTML)

6. Creating an HTML email that's nothing but one big image, with no text (since spam filters can not read images, they assume you're a spammer that's trying to trick 'em)

7. Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)

Topic 8 ~ Why Email Marketing Does not Work? ~

If Your Email Marketing Does not Work, Think Again Why?

Before you arrive at the faulty conclusion that email marketing does not work, let's look at this from a different perspective for a moment that would make your emails ineffective.

First there's what you are writing in the body of the email. If this is your first attempt to get in touch with a prospect, what are you putting in the email? A dissertation? If it's longer than one or two paragraphs, it's too long. Look at your emails like an initial cold call. You need to laser in and deliver a compelling opening statement that's going to grab their interest and stimulate a conversation. Because there's no one to cut you off in an email or stop you from persistent pontification, people have a tendency to ramble on and on in an email, giving the prospect the life story of the product or service they want them to consider. Keep it short and focus on the one or two benefits, opening up the opportunity to have a dialogue. That's it.

Second, are you sending attachments in the first email? No attachments! It's hard enough sending an unsolicited email to a prospect. Now you're adding more barriers and increasing the opportunities of your email winding up in their spam box or junk email folder. Some people have filters on their email that if an attachment is sent it automatically gets deleted. No attachment until that information in the attachment is solicited by the person.

Third, html or text? Once again, with all the email filters people use today, you will increase your odds by sending a text message only rather than trying to get fancy with formatting, graphics and pictures. The prospect really does not care about how beautiful your email looks; they care about the core message. Beside, they will never even get a chance to see your beautiful masterpiece in an html email if it's winding up in the trash.

Finally, you are using way too many spam words. As mentioned, the largest enemy to email marketing or selling via email is the additional security that companies and individuals have on their network or computer. As such, the specific words you are using in the body of the email can be the culprit who is sending your email directly into the trash or spam box. In other words, you are using words that are often identified is spam and in turn, you email is getting flagged and deleted. Not even eye contact! The prospect is not getting a chance to, at the very least, see your email let alone read it and have a chance to respond accordingly.

Ending ~ Please Forward ~

Grow Your Business With Low Cost Printing Materials

Many businesses rely upon print advertising as one of the keys for success. Skipping TV commercials is a very easy for most people but they can rarely overlook an eye catching print advertisement. Well planned printing is the key to appealing advertisements. Newspapers, brochures, pamphlets, and banners all come under the category of print media. Printing uses resources such as ink, printing machines, quality paper, and other items to create ads that appeal to a target audience.

History of printing

Printing has been around for over a thousand years. The first technique of printing was developed long ago in China. There is evidence to prove that primitive wood block printing was developed in the sixth century. The oldest book found so far was published by the method of block printing back in 868 AD. The book was a Buddhist scripture named Diamond Sutra. A Chinese artisan, Pi Sheng, invented the first movable printer in 1040. Later, in 1234 AD, a movable metal printing press was invented in Korea. By the 13th century many Chinese and Arabic libraries had thousands of printed books and documents. Soon printers became an important part of developed civilizations and demand for them increased.

Printing makes advertising easy:

Banners :

The best place for putting up banners for advertisements is where a large number of people can see it. They are usually placed where there is heavy foot traffic like bus stops, shopping malls and exhibitions. Banners are usually printed for large scale enterprises and for launching or promoting new products.

Brochures :

These are the best methods to advertise for a services or products like holiday and vacation destinations. Brochures should be informative and attractive to catch the interest of the consumer. These can be distributed to individuals for promoting any type of products or services.

Business cards :

Cards are a convenient and accepted way to introduce yourself or your business. This gives a long lasting reminder to the people you meet. They will find it easy to recall who you are and your business details when they have your business card. The first impression is the last impression, they say, so business cards should be printed perfectly in order to reflect your personality.

Newspaper :

Newspapers are one of the best sources for distributing information to the masses. Newspapers are another way to advertise for your service or product along with a short and informative caption or an informative and entertaining article. Newspapers offer many options for print advertisements that are tailor to your needs.

There are many other methods through which one can advertise. No matter what type of service you furnish or products you manufacture you should not overlook the tested and tested methods of printed advertisements. For this, you should try to get the best printing materials as it will raise the quality of your printing and then will attract more of your target audience.

Auto Mats Are Accessories for Cars

People that take pride in their appearance often dress up their wardrobe with fashion accessories that reflect their taste and sophistication. Weaving designed labels and being constantly in step with the latest styles These types of individuals also take pride in what they drive.

Going to be seen in prestigious cars that also shows their level of commitment to the finer things in life, people that put their energy into making the best impression often add accessories to their automobiles. By finding that only the best is good enough many owners of luxury vehicles prefer to install car floor mats that are monogrammed with their initials, rather than purchasing factory car mats from the dealership.

Where prestige and style meet the customized auto mats are special ordered to the specifications of each customer. Being able to select the fabric, color, stitching and either a logo or personalized monogram to enhance the uniqueness of their car floor mats, people of discriminating taste, can have the perfect designer accessory for the cars as they do the right wristwatch or handbag for their belovedings.

Being accustomed to having only the best, drivers that insist on rewarding themselves with the finest things that are available in life are finding that the custom fitted car mats which complement their vehicles are in step with their tailored clothing and high level of success. With the ability to choose from auto mats for every make and model of luxury automobile the finest accessories do not have to be the ones that are worn with a designer label.

The Basics and Tips of Direct Marketing

Direct marketing is an approach to product marketing communications that does not employ contemporary marketing channels. This absolutely means that deals are done directly between the manufacturers and customers without involving channel intermediaries such as distributors, retailers and wholesalers. It is a strategy commonly employed by electronic manufacturers and banks in dealing with their clients directly. Brands that employ distribution channels target marketing communications towards distributors, retailers and consumers, while directly market brands communicate directly with clients. Direct marketing may employ tools such as direct mail, mobile telemarketing services, and voicemail marketing among others.

Marketing directly has been found to be the most cost effective avenue and form of marketing. By the use of direct mail, telemarketing services, email marketing and leaflets drops, the system allows you to focus on customers with utmost accuracy unlike the majority of marketing techniques. It is distinguished in a number of ways. Firstly, direct mails are sent to clients. This comes in an array of ways including email addresses, web browser cookies and mobile messaging. Secondly, marketing directly aspires to drive a precise call to action. In this case advertisements may give free call lines to clients for information. Careful preparation prior to the approach is however necessary to achieve utmost investment, achieve adequate response rates and to avoid contacting individuals who do not desire receiving a direct mail in direct marketing.

The process of marketing the things directly presents with an array of different approaches. They consist of traditional methods like telemarketing services, mail shots and modern approaches that include mailing lists, mobile messaging and social media. The most appropriate of these approaches will absolutely depend on the customers targeted, the information to be passed across and the response you wish to generate.

For most companies direct mail has proved to be affordable, manageable and therefore mostly employed. These are companies that lack effective and adequate expertise and capital to utilize electronic direct marketing approaches. Direct mails are cost effective and are likely to generate more client responses unlike majority of direct marketing approaches. Direct mail focuses information directly into the hands of the customers that require it. It is therefore very effective once well planned and coupled with high quality mailing list.

It allows you to aim at a specific group of clients especially with the use of direct marketing leads. The use of these leads ensures that you focus your time and energy on the endeavors that matter to your business. They enable you to communicate adequately with clients, increase your sales and to grow your business. Leads in addition allow you to focus the right amount of resources where they are likely to produce results, gauge the success of advertisements and other campaigns, and most importantly to test your marketing. Direct marketing leads since increases the sales of your business to existing clients, builds client loyalty, reestablishs failed customer associations and generates new business ideas.

Marketing is not always a cheap task, but with direct marketing leads where you focus your campaigns on the precise businesses and people owning them, it will definitely pay off. Once you get your leads, make sure that you reach the right customers. You may get your leads from Bressers who will in addition help you reach prospective customers.

The Value of Networking Your Brand

Networking can be an effective tool for promoting, marketing and sharing your personal brand. It allows you to meet and connect with like minded individuals and develop quality relationships. It also helps you create the right contacts for growing a viable and profitable network. Last but not least, it allows you to communicate your mission, goals and passions for success.

Listed below are tips and practical ways that savvy networkers can increase their brand proposition.

Activate Your Brand

In order to build a credible and reliable personal brand, you need to be active in your networking activities. Generally, this means staying consistent and intentional in your endeavors. Whether you feel comfortable connecting via in person or online, have a plan and put it into action. Make sure to follow up and follow through. Set up meetings, additional ways to stay in touch in person or online and build your personal brand with others. Show commitment and integrity in your dealings and interactions.

Establish Your Brand

As you develop your relationships, focus on building a strong personal brand. Explore various avenues of expressing your personal brand within your communications styles. What makes you unique and differentiates you from your colleagues or competitors? What skills, abilities or talents make you passionate in your career, business or academics? What do things do people associate you with, when your name comes to mind? By answering these questions, you are gaining a greater understanding of the value of your brand.

Execute Your Brand

Your personal brand can be a powerful for growing your networks. Use it as a touch point for conversations and finding opportunities. Show the relevance of it whenever you go to events, meetings and functions. Incorporate it into your elevator pitch, resume / bio, business cards and other marketing tools and materials. Make every effort to reinforce its worth and significance.

Use these tips to add more value and increase the dynamics of your connections. Along with your communication styles and marketing efforts, create relationships that improve your networks.

The Shame of the Nation: A Summary, and Analysis

Jonathan Kosol's interest for teaching profession and activism was triggered after the killing of three young civil rights activists in Mississippi in June of 1964 while he was working as a grade four public school intern intern in Boston, Massachusetts. His experience as a teacher in one of Boston's urban segregated schools has made him an insight to the sight of children of minorities, which motivated him to address the issue of segregation, and inequalities that exist in public schools that has continued to plague the nation till the present day.

School Segregation
According to him, he visited approximately 60 schools in 30 districts in 11 different states. Most of his visits were in the South Bronx of New York City, Los Angeles - California, Chicago, Detroit - Michigan, Ohio, Seattle - Washington, Boston - Massachusetts and Milwaukee. In the schools he visited, he observes that the conditions have grown worse for inner-city children in the 15 years since federal courts began dismanting the landmark ruling in Brown v. Board of Education. He notes that the number of white students in urban public schools have increasingly declined with the shifting pattern of white middle class families from urban to suburban communities since the 1960's (white flight). He talks of the irony of school population in relation to the leaders of integration, which the schools bear their names, like Thurgood Marshal Elementary School in Seattle Washington with 95% minority students. According to him, the overwhelming majority of students in urban public schools in the United States are students of color. In Detroit for example, 95% of students in public school are either black or Hispanic. In Chicago, the figure is 87%, Washington is 94% while New York is 75%. He pointed out the cynicism in the "small school initiative" like the Center School in Seattle that was perceived as a "tie-breaker" of school segregation that "attracted 83% white and 6% black enrollment when it opened in 2001, in a city where whites are only 40% of high school students district-wide ". (p. 277). In comparing the Center School with African / American Academy in another section of the city where black students make up 93% and whites make up 3% of the enrolment, the location of the center school and its curriculum offers many opportunities to students. "The Center school which is sited in a cultural complex known as the Seattle Center, offers an impressive academic program to prepare its graduations for college while also provides a wide array of opportunities for students to participate in science projects, theatrical productions, music, ballet , and other cultural activities ", (p.278) while such opportunities are lacking in the African-American Academy. "The school in a sense represents a local version of 'your own Liberia' ... the African American Academy is using a highly direct method of instruction that, in some respects similar to the approach used in Success for All" (p. 279) . He argues that after decades of persistent struggle against school segregation by educators and civil right activists, social and economic policies have continued to aid the growing trend of school segregation.

Inequities
Kozol laments the lack of basic resources and amenities in the urban public schools - restrooms, clean classroom, hallways; appropriate laboratory supplies, up-to-date books in good condition and classroom supplies and material. According to him, this lack of resources moves some teachers to spend between $ 500 - $ 1000 of their own money every academic year to purchase the supplies and materials in the case of Winton Place elementary school in Ohio. He argues the overcrowding of students in a classroom. For instance in Chicago, it's not uncommon to see classrooms with as many as 54 students coupled with the fact that most of the teachers are unqualified.

Kozol also points out the issue of lack of pre-school opportunities for a large number of students because the federally funded head start programs were denied them. He also shows the disparity for money spent on a student, and its effect on state testing. In the case of New York State, the average spending on a student in the city is $ 8,000 while that of the suburb is $ 18,000. Also in New York, the inequities in expenditure between 2002 and 2003 are: NYC $ 11,627, Nassau County $ 22,311, Great Neck $ 19,705. The salitudes of teachers in poor and wealthy school districts follow the same pattern. While the average salary of school teachers in poor communities is $ 43,00, the salary of teachers in the suburb like Rye, Manhurst and Scarsdale in New York ranges from $ 74,00 to $ 81,000. Even the issue of fundraising is a factor in the disparities among schools in poor and wealthy communities. Whereas schools in wealthy neighborhoods could raise up to $ 200,000, schools in poor districts could only raise $ 4,000.

Adaptive Strategy Curriculum
Kozol questions the ratione behind the scripted programs that have been adapted into the minority school system. "Authentic Writing", "Active Listening", "Rubric for Filing", "Accountable Talk", "Zero Noise" etc., according to teachers account, they are meant to follow the scripted lesson to bring formality and structure to the learning environment which raises the anxiety levels of both students and teachers. The high standard language and higher expectations with little support, has taken over the moral and ethical values ​​that use to be the integral part of the curriculum. "used by most schools has become part of the daily rituals and practices that are fashioned to boost students moral. Students from the under-performing schools are encouraged to memorize phrases like" I am smart "," I am confident "to raise their self -confidence and academic performance. This according to him has formed the framework used to identifying the causes of the under-achievement of students of color. encouraged to use "strict Skinnerian controls" to manage and teach students in their classrooms, and which job it is to pump some "added-value" into undervalued children. (p. 285)

In close semblance to the above is the business-like outlook "work related themes" that is being created in these schools, "market driven classes", "sign contract", "take ownership of their learning", "pencil manager", " classroom manager "," building managers "," learning managers "etc. This kind of corporate outlook portrays students as "assets," "investments," 'productive units,' or 'team player' according to Kozol.The knowledge and skills, which the students acquire, are seen as "commodities" and "products" to be consumed in the "educational market place." Kozol argues that educational administration should in no way be equated with factory production line, and advices that "teachers and principals should not permit the beautiful profession they have chosen to be redefined by those who know far less than them about the hearts of children. "(p. 299)

High stick testing
The issue of teaching for testing has replaced the essence of teaching for learning in public schools. According to Kozol, "In some schools, standardized testing begins in the kindergarden. Courses that are not included in the high stake testing are often not taught any more or they are completely removed from their school curriculum, like arts and music. , naptime and / or recess has been reduced or taken out completely to allow more time for the preparation of state standardized test. Even teachers meetings are geared towards the discussion of effective strategies to prepare students for quarterly assessment tests or reviewing state and district standards. Teachers are encouraged to attend workshops and conferences in regards to the testing to acquire more knowledge on how to integrate their teachings to the state testing standards.

In the bid of all the educational superiority imposed on the students, they are also tracked and labeled. Labeling the children from level one (lowest) to level five (highest) places them into categories supposedly for further instructions. Instead of being given adequate attention regarding their labels, it is used as a description of their academic stance. "She's gone down to level two," "She's a level one." The issue of academic tracking and labeling in these schools poses a huge obstacle in creating equity and democracy in a learning environment. According to Kozol, learning is taught as "a possession" not something one "engages" in. Students are encouraged to select "a career path" during their freshman year, so as to tailor their course work. Neverheless, there is little encouragement on the career path of college education. For example, the case of Mireya who attends Fremont High in Los Angeles, while she aspires for a college education, she is rather placed into voluntary classes - sewing and hairdressing. She tells Kozol "I hoped for something else." "Why is it that students who do not need what we need get so much more? And we who need it so much more get so much less?" She questioned.

In view of all these structured teaching strategies imposed on the urban public schools by the administrative body, both teachers and students exhibit robotic behaviors in order to achieve the set goals of the planners. Teachers who tend to veer out on these stipulations face disciplinary actions and could possibly lose their jobs. Students who do not adhere to the rules and follow the prescribed pattern face the risk of not passing their tests. Overall, there is loss of creativity and ingenuity in the classroom. Kozol points out that it would rather take a reflection than a miracle to set the schools on the right track again. He argues that desperate schools can not be turned around by the arrival of a charismatic, tough talking principal. "There are hundreds of principals in our urban schools who are authentic heroes ... but there is a difference between recognizing the achievements of able school officials and marketing of individuals as saviors of persistently unequal system".

Ray of Hope
After questioning and critiquing the re-segregation of urban public schools in America, Kozol pointed out a few schools, teachers, principals, administrators and human rights activists he had met in the course of his study that gives hope to the feasibility of school integration. According to him, "Virtually all the truly human elements of teacher motivation have been locked out of the market misperceptions that control so much of education policy today. But when we go to the schools in which these market ideologies have been valiantly resisted, we are reminded of a set of satisfactions and devotions that are very different from the ones that dominate the present discourse about urban education. " (p. 297) ... "These are the schools I call" the treasured places. "They always remind us of the possible." (p. 300).

He acknowledges the definitions made in most school districts since after visits over three years. At PS 65, a new curriculum that focuses on the need of the children had been introduced. The hand-held timers and scripted lesson plans have been taken out, and actual writings of children are displayed in the walls. He also recalls the efforts of some school districts in Milwaukee and Louisville where school leaders have promoted desegregation across district lines.

Kozol sees every hope in teachers and administrators like Louis Bedrock (which he dedicates this book to), Miss Rosa the retired principal of PS 30, Fern Cruz the new principal of PS 65 and others for their dedication and persistence in fighting for the right course of education for the minority. He also acknowledges the contribution of black activists like Congressman Lewis who have voiced out publicly and written books that expose the persistence of segregation in America.

In his epilogue, he wrote "A segregated education in America is unacceptable". "Integration is, it still remains, the goal worth fighting for" (p. 316).

The Shame of the Nation: An Analysis

I find this book very revealing, intriguing, insightful, and at the same time one sided and opinionated, but in summary, it is very informative. This book is an outcome of a good ethnographic researcher who not only puts energy in his work but also has passion in the subjects of his work - the students. The empirical analysis of this book rests in the inequality that is salient in the American society. Race, class, culture, gender and economic status which have formed the measuring tape of individuals' worth in the American society have become the bedrock of the administrative bodies in the formulation of policies. Policies like education, housing, income and property taxes, transportation etc. have been so carefully formulated to include and exclude some members of the society. These policies of course favor the dominant group, which are whites and disfavor the targeted group which is mostly blacks and Hispanic.

It takes a critical mind to understand the game in the policies. Taking for instance the funding of community urban schools from property taxes from the community, one has to first, think of the nature of the properties in such a community, who owns them, what shape, and of what value they are. If the majorities of those properties are individually owned and are of good shape and value, the expectation is that they will yield good tax for the community. On the other hand, when the government owns such properties, little can be realized in property tax in such a community, and that in turn affects the sourcing of the school. This is the game of politics in perpetuating inequality as we have seen in this book.

Who would expect that the administration that tends to speak in favor of equal education has a hand in making it unequal? That the prophecies of "No Child Left Behind" and "Equal Opportunity for All" are only frivolities? Who would imagine that some teachers and education administrators could be so robotic that they question their ingenuity and creativity in the face of manipulation, except for a revealing book like this? In addition, how can anyone comprehend the damage that has been done by these administrative inconsistencies over the years?

There is an insight into the social, economic, and cultural capital powers of the society in this book. Parents who are more informed, educated, with good jobs and better means have more say in the education of their children than those with little or no education and means. They surf for good schools for their children, organize themselves as the parent bodies of the school, and intervene in matters that are not favorable to their children, for instance, they raise money to employ more teachers and advocate for less number of children in a class. They come up with one voice to exclude others from integrating into their children's schools and sometimes take out their children from a school that are getting more minority enrolment as the case may be. They are less dependent and more challenging to the school administration and government than the parents with fewer capitals. The parents of the minority who have fewer capitals, complain and rarely mostly on the school administration and government to make the necessary adjustments in their children's schools. The system fosters posterity of family status.

In this atmosphere of stratification, while the dominant group acts up to maintain its status, and the targeted, subordinate poor group agitates its position, the children suffer the struggle. A wider gap is created between the rich and the poor. While the children of the dominant group perceive themselves as fortunately, they are less 'educated' than the poor children who see it all. They face lesser chances of integrating and facing realities of multiracial society and as such are less likely to accommodate differences in future. On the other hand, the minority poor children get more skeptical and cynical when matters of equity arise. In the case of the little Bronx boy who wrote Kozol, "You have all the things and we do not have all the things," and the high school student from California who told his classmate "You're a ghetto, so you sew. " The disparities in their educational experiences raise innumerable questions in their heads, which only the government can comprehend in that while their parents may be 'guilty' of not possessing the where-withal, the students are innocent. Kozol's study goes to predict that going by the present pace in educational strategy in America, inequality will persist; integration will be minimized, and desegregation will not only be a nightmare in schools but would be nipped in the bud in the society in future if they are not addressed now. He goes to say, "This nation needs to be a family, and a family sets down for its dinner at a table, and we all deserve a place together at that table."

Having enumerated the classical work of Kozol in diagnosing the blatant, ugly passion inequities in our public urban schools that plagues America today, I need to point out the one-sided, opinionated view of the issue. In a situation like this, no one person can be all right and the other all wrong, there needs to be a balance of 'a little to right and a little to the left'. In the entire book, Kozol addresses the structural approach to educational inequality that sees the school and government administration as the factor that has perpetuated the problem, little suspicion if any, of the cultural approach to the discourse with parents and students contribution. Although there were a few reasons of all white public schools, there was little emphasis on their interactions, though one might argue that they have all the necessary amenities available for them in comparison to the minor schools that have little amenities.

I call this one sided and opinionated in the sense that the subjects of the matter visa vie poor minority parents and their children, are not addressed as potential input to the problem and as such potential contribution factors to the solution. If in a capitalist society like America where opportunity is laid down for everyone for grabs, the 'majority' of the minority group keeps complaining of marginalization of resources, there is a problem somewhere permanently imposed limits. The problem could be in derivation of comfort in dependence or reliability on false sense of security. The core word is value. As regards to the parents, many of them depend on the system and can not walk their ways out to independence and instill that value of independence in their children. A culture of poverty has evolved among this minority group and they seem very comfortable in such a zone. So who makes the extra money for their children's comfort?

The children as well due to lack of role models from their parents, do not deem it fit to strive and conquer the inevitable, they embrace violence and they keep on finger pointing like their parents instead of realizing that education not agitation is their only access to high status in the society. I believe that a focus on re-orienting the children of the minority group in exploring educational opportunities no matter the limitations that they face would help in getting them back on the right track. On the other hand, if they should be contented, respectful, curtail violence, and love themselves, that would attract more empathy to them from whatever administration that is in place and they can be in their own schools without any white and feel good just the same. Understandably, the structural approach often times shape the cultural, which is unstable based on economic resources that yields self-support and autonomy.

Why Are Computers A Necessity Now?

Computer systems now a days are everywhere. We can find that in places we can not see or would not expect to find them. This gadget are no longer specialized tools used only by scientists or engineers like before. They are not hidden behind sealed-walls under a climate-controlled environments anymore. They are a fact of life that companies can not live without and even individuals like us. It is a common thread that ties together our education, work, and home life. Thus, computer literacy becomes significant, with computers touching almost every facet of our lives. But why is it that computer literacy is very cruel?

Why do we need to spend time and energy studying books, enrolling to computer crash course, and becoming "computer literate?" Technically, to be "literate" means to have knowledge of that subject, wherein you understand its basic terms and concepts. We are not born with such knowledge and abilities, but it is hard to imagine living without computer skills today. Considering the fact that Computers are an essential part of business today, whether you are an auto mechanic or a surgeon, a journalist or a pilot. Like cars, that take us to work everyday, we also rely on computers more with each passing year. If there are still who do not use computers regularly, chances are great that you will soon.

But who will be the one to benefit from computer literacy? First, is the increased employability. Here, the basic computer knowledge along with specific job skills are mainly considered by the employers because a person would be more trainable in and adaptable to the computerized work environment. Next, is greater earnings potential, wherein, as you increase your computer skills, you become more valuable worker, especially if focused on high-tech skills like programming, software / network administration, hardware maintenance and many more. However, it does not follow that you must be a computer expert to increase your earnings. Skills that involve application of the computer to specific tasks are highly valued. Another benefit is that, it has a greater access to resources. Always bear in mind that computers are incredible learning tools, especially when you have access to data on CD-ROMs or the Internet. PC can be used to access vast knowledge bases on almost any topic, search archives of information dating back decades, even take online courses for credit.

You will also have a greater control of your assets, by using the power of the Internet and even a little knowledge only of computers, you can manage your personal finances and indulge your interests in ways that were not possible back years ago. Here, you can control of every dollar you earn through online banking and investing. Online shopping as also another benefit that makes it easier to buy something without tiring yourself & spending so much time going to stores with yourself. There are also new technologies that enable you to monitor your entire household via PC - to set your air conditioner or alarm clock, start your coffee maker or sprinklers, and even activate your alarm system. With this range of growth of computer technologies, we can not deny that we now live in an information society - where information is considered to be an extremely valuable community. The key players in this information-based economy are those who control important information, or those who simply know how to access and uses it. Computer knowledge and skills you can build with that literacy are vital to success in this society, not just in our working lives, but in the ways we learn, manage our finances, and improve our standard of living.

Although there are still many professions that do not rely on computers, they are becoming fewer all the time. Remember that computers do not need to take the form of PC, so there is a good chance that your career path will bring you in contact with some type of computer because many of the tools in today's' workplace are computer technology. That's why it is very important to have a basic understanding of computer technology. No matter what your career choice is, you can benefit from a knowledge of computer hardware and software, and how these components function together. Even your job does not require you to work directly with a computer, this knowledge may help you to envision new ways of using computers in your work, that would result in a more productive work environment. This can also lead you to career advancement opportunities. But still, if you think that this case is overstated, that computers are not being used that much, you should consider that computers are popping up in places & professions that my seem unintentionally.

Money and the Laws of Value

One summer day a hen was on the look out for food on a farmyard. As she scratched at the straw on the ground, she unwrapped a diamond jewel. The hen suspect that the jewel might be valuable because of the way it glittered in the sun.

This object is probably worth a lot, the hen thought to herself, but I will trade a bushel of this diamond for a single bushel of corn. (One bushel of diamond is worth about 20 million tons of corn)

What is true for the hen is also true for human beings. People can not use money better than their level of appreciation of its power. If you are primarily a consumer you will only be familiar with the consumption power of money - what money can buy. An investor is very familiar with the reproducible power of money - How money can multiply. A business man is familiar with the production power of money - How money change forms into valuable products and services. Money has no power in itself to change your financial personality; it however has the power to magnify your financial nature.

Money as a Store of Energy

Money is a store of economic energy. Without the awareness, acquisition, organization, and perfection of these internal values ​​in any man, wealth creation in a sustainable manner is impossible. Poor resulting from lack of cash or tangible assets is temporary and easily curable; however, poverty resulting from lack of discovery or awareness of these internal sources of wealth is permanent and can not be cured by the acquisition or possession of money or tangible assets . Attempting to cure malaria by the use of pain relieving tablets is at best a temporary solution. Unfortunately, most people looking for money usually neglect and disrespect their internal primary source of wealth. According to Mark Victor Hansen "You do not have wealth, you are your wealth" ! The earlier you come to the full realization of this universal principle, the quicker you will be on your journey to financial success.

External sources of values ​​are those invisible assets outside a person that is reliably fixed and is accessible to every man equally. These include: Time, Problems, and Relationships. Everyman has equal access to these three variables; and they are unavoidable raw materials for the creation of every form of tangible wealth.

Money Creation Process

Three variables therefore determine the quantity of money a person can legally create over a given period of time: The number of internal sources of wealth discovered and properly harnessed; Amount of external sources of values ​​efficiently utilized; and how much of the outputs of the combination of those variables that is successfully delivered to those who need them in exchange for money. For instance, the income that an employee will extremely earn will be determined by how much of his talents, passions, and skills he is able to discover, improve, and convert to expertise. Combined with how well he is able to manage the time, opportunities, and relationships available in his work to generate and deliver the expected results consistently over a period of time.

Laws of Value

Since we now understand that, value is the source of money; and that money can not exist alone without corresponding value; understanding the principles and laws of value will enable us create and sustain money in a legal and enduring manner.

# 1 - Law of Value Flow

" In every human relationship or interaction value is always flowing but money may not"

Since value is an invisible carrier of money, you may be gaining or losing money without you being consciously aware of it. Every time you come in contact with or spend some time with people, you will either increase or decrease your cumulative value if or not money exchanged hands during such interaction. That means if you are in a high paying job, but spend a lot of time with people with poverty mind set or low expectation individuals; your net cumulative value will gradually reduce to reflect your dominant mind set. This will naturally reduce your productivity on your job resulting in stagnation or ultimate downsizing! Conversely, if every time you have a meeting with a prospect he comes out feeling he has added more value than he has during the interaction; he'll seek more opportunities to receive such values, on a more frequent basis - which means the consummation of a business relationship and the signing of contract!

On a daily or weekly basis, if your interaction or association is more with those who drain value from you without offering equivalent or more value in return, you will eventually become money poor.

# 2 - Law of Multiple State of Value

"Value like water has three states, as long as value keeps flowing, under the right circumstance and conditions, it will freeze to tangible money"

Many people get discouraged when they begin to offer value and they do not immediately receive the money equivalent of such values. Such frustration often leads to compromise, mediocrity in service delivery, untimely resignation, and quitting from entrepreneurial venture. But, think about it this way, it takes time for water to become ice in a deep freezer even under the consistent application of electrical power. Even when you are delivering value consistently, it takes some time for the value to be appreciated and recognized for its money worth by other people.

Most of the world's leading successful people have gone through times when the values ​​they offered were not immediately rewarded with money. Zig Ziglar in his autobiography stated that his first 3,000 speeches were given for free. Anthony Robbins - the restructured author and personal achievement expert said that "in his first six months as motivational speaker, all his statements were given free, and he had an average of 5 speaking engagement every day".

# 3 - Law of Value Exchange

"Value must be greater than or equal to price"

Think about the last time you paid $ 20 for your transportation fare. Was it because you liked the driver of the vehicle? Or because you believed that trekking the same distance will have more adverse effect on your health and finance. Human Beings are naturally selfish. They will not willingly give out an amount of money unless they have convinced them that the product or service will deliver to them more value than the price they want to pay for it.

Marketing is there an honorable service of helping people enjoy more value than the price they pay for the product or service that solves a particular problem in their life or business. A marketer is not a money taker; he is a value giver and a solution provider. Many technically sound people shy away from marketing their products with zeal because of psychological guilt fueled by ignorance of the law of value exchange. Not selling your product denies someone from enjoying the benefits it offers and slows down the growth of the nation's economy.

Are Your Managers Ready for Generation Y Employees?

Generation Y or the "Internet Generation" will dramatically change every aspect of your business in the next five years!

Change will be constant, rapid and revolutionary. Want proof?

First, the Massachusetts Institute of Technology is putting all of their 1,500 courses on the Internet. MIT believes that the "disclosure of knowledge and information can open new doors to the powerful benefits of education for humanity around the world." That means students, educators and self-learners will be able to audit these courses when and where they want.

Second, Bob Lutz, General Motors Vice Chairman, has a blog to communicate directly with his customers. It is an invaluable way to get important information out to the market. It is also a vehicle for timely and accurate feedback. Other GM executives are setting up blogs to talk directly to and get information from their employees. By comparison, Microsoft has over 1,500 customer and employee blogs.

Third, YouTube is an Internet overnight success story. It allows people to upload and share videos over the Internet. To date they have 100 million videos on their site and receive another 65,000 per day. The company was founded in February 2005, and was never profitable. Yet, Google understands the potential of their technology and purchased the company nineteen months later for $ 1.65 billion.

While Gen X employees understand Internet, multitasking and instant communications, Generation Y members excels at use of these three tools, and they will use them to transform business. They will challenge every aspect of the workplace.

How do the different generational employees look managers?

B oomers: The boss is not always right, but the boss is always the boss. I will put in long hours to get ahead. If necessary, I will do so at the expense of my family.

Generation X: The boss is not always right, but I'm not going to be here very long. I watched my parent's jobs being downsized or outsourced so I do not have the same loyalty to a company they did. I'm not married to the company; I value my life outside of work.

Generation Y: The boss is not always right, but are they open to new ways to do business? Events like 9/11 and the Columbine High School shooting have taught us that life can be fleeting. The Internet as exposed us to new ways of approaching life and work. I want to flexibility, to be valued for my ideas and my work and I want time off to volunteer.

They are called Generation Y, as in "why," because they are constantly questioning the status quo. They are almost as large as the Boomer generation and are over 65% larger than the Generation X group. In the next twenty-five years 80 million Boomers will be retiring. As the Boomers retire, the Gen X employees will become the Gen Y's managers. However, because of their sheer size Generation Y will be the overwhelming influence in the workplace for the next fifty years.

Generation Y fully embraces technology. Today's twenty-year-old college graduate was only five years old when the Internet was developed in 1992. They have always had the world at their finger tips. They grow up with instant messaging, text messaging, cell phones, iPods, PDAs, MySpace, YouTube, multitasking and blogging. They think, and act, in terms of instant communications. While Gen X employees understand and used these vehicles, Generation Y is totally immersed in them.

Baby Boomers changed the culture on civil rights, woman's rights, and gay rights. Their world was shaped by the Cold War. The members of Generation Y were born after the Civil Rights Act was passed (1964), the gay rights movement started (1969), the first woman sat on the US Supreme Court (1975), and the Berlin Wall came down (1990). The struggles many of us remember are accepted facts in their world. Generation Y individuals overlap diversity as an accepted norm and until recently knew nothing about war. Their world has always included diversity.

Each of us has memories of some recent tragic events: the Oklahoma bombing, the Columbine High school shooting, the World Trade Center bombing, and three wars-Iraq, Afghanistan and the War on Terror. If you were a thirteen to fifteen year old, how would these events shape your thoughts about the future? In a practical way These Generation Y's remain optimistic.

Generation Y members are group-oriented, confident, goal-oriented and civic-minded. They have a more worldly view than Generation X'ers. These new employees have been coddled by their parents. As children they received trophies for simply participating on a team. Parents told them were special and capable of doing anything. Their non-school activities were scheduled (eg, karate, soccer, etc.), and their parents were not afraid to call a teacher, coach or boy Scout leader if they did not think their child was being treated fairly.

Generation Y kids have been raised with instant communication, unrealistic feedback and rapid decision making as the norm. They believe they have the world in the palm of their hand. And, with their knowledge of today's technology they do.

So what can your managers do to get ready for Generation Y employees? Generation Y employees want to be heard and valued by their company when they start with your company. They place a high value on family and flexibility and will volunteer their time to cause them feel are important. They are fearless and not intimidated by titles or corporate organizational charts.

They love variety and are not afraid of change. If they think they have a good suggestion they will take ownership of the idea. And, they will not be afraid to take the idea up the corporate ladder to be heard.

Successful companies must find ways to harness the new employee's talents, integrate them into the company and turn ideas into a competitive advantage. Progressive companies understand that learning is a two-way street. Generation Y employees will revolutionize internal and external communications. Companies have a lot to teach the Gen Y's, but they have a lot to learn from them also. That will be difficult in rigid, highly structured companies.

Jack Welsh, former CEO of General Electric, stated that "... ebusiness knowledge is usually inversely proportional to age and rank." Hiring, challenging and retaining good employees have always been the hallmark of successful companies.

Successful companies today must develop a culture of learning, sharing and embracing change. They will employ two-way mentoring, blogging, new training platforms, and new ways of hiring and promoting people.

Training Generation Y employees will change. Boring, all-day seminars will become less frequent. Generation Y employees will text message their friends during those seminars. They need the information in the seminar, but companies will have the training available in different platforms and in smaller "bite-sized" portions. These training modules will be downloadable to an employees' Blackberry, iPod or computer. The employee will view the sessions at home, or on a plane or listen to them in the car driving to an appointment.

This is an exciting and dynamic time for business! Change will be constant, rapid and revolutionary.

Generation Y employees will change how we look at hiring, turnover, mentoring, performance reviews, employee orientation, retention issues, and how we communicate with our employees and customers. Are your managers ready for this new employee?

Questions for Discussion:

1. A new employee takes approximately six months to "learn the routes," and they will probably leave the company within four years. How will your managers take full advantage of the Generation Y employee's creative energies?

1. What systems within your company need to be reviewed to take advantage of these upcoming changes?

1. How can you dramatically change the way you communicate with your customers and your employees?

What Can Auto Sales and Leasing Courses Do For You?

Do you already love being around cars? Do you get that excited feeling just being near a new car? Why not make car sales and leasing a career?

To earn a sale and - even more important - earn referrals and repeat sales, dealerships need expert sales staff who have the skills required to achieve extremely high levels of customer service and satisfaction. Anyone who can deliver this performance is going to be in high demand because potential employers understand their long-term success depends in large part on building and maintaining a strong sales force. With all the restructuring in the automotive industry, some people are asking whether it still pays to train for a car salesman job. They could not be more wrong. There is still strong demand for well trained car salesman, as car sales continue to grow. Salesmen, in fact, can earn a very high paying salary for a rewarding career.

There's more good news, too, for anyone searching for auto sales training. Economic forecasts indicate that sales and service sectors are the leaders in new job creation and will account for 31% of all new jobs in the next decade. It's also important to know that Japanese and European auto assemblers have become well established in North America, creating even more need for well-trained car salesmen.

You know what happens when demand for a specific job goes up? Salaries also go up too. Overall, there are three key factors that will drive up the alert potential of a qualified car salesman salary: a shortage of effective well-training automotive sales professions; an economy-wide shortage of sales reps in all industry categories; and the fact that 45% of the individuals in Sales and Service, and Business, Finance and Administration jobs are expected to retire in the next five years, according to Service Canada.

So what's the bottom line? A car salesman salary could be very attractive and top performers can expect to earn as much as $ 60,000 per year - or more.

Auto sales and leasing courses cover every aspect of the sales process from the "meet and greet" to automative sales and legal considerations. Graduates of these programs will be very well positioned to start a career, learning how to sell both new and pre-owned cars and trucks by expertly assessing a customer's wishes and needs.

The best auto sales & leasing programs will cover:
• Sales Consultants Role in the Dealership
• Retail Selling Performance Standards
• The Professional Selling Process
• Effective Presentation Skills
• Maintaining Customer Satisfaction

Find an car sales and leasing program today, and turn your passion for cars into an exciting career.