Making Money With the Eminis

Experienced traders are familiar with emini futures or eminis as they call them. Eminis have been in the market for a long time. They are not as large as 'full-grown' futures that are traded on at stock exchanges. Eminis, on the other hand are traded on the internet.

This permits retail traders to compete against professional traders at the stock exchange, without having to leave the comfort of their homes. Only forex trading can give a trader more benefits than futures trading. Of course, inexperienced traders are at greater risk of losing heavily when dealing with futures or forex trading. But this has not deterred people from trading in either of these markets.

Though trading eminis is not a simple and easy process, a dedicated trader can acquire the skill with experience. Trading rules which apply to stocks and bonds also apply to eminis. Following these basic rules is extremely important when trading with eminis because of the enormous leverage it offers.

Failure to do this will certainly result in wiping away one's trading account within a short time. One of these rules is that you should 'let your profits run'. Another rule insists that you must 'cut your losses short'. This pair of rules makes a very sensible combination and provides for sensible trading.

The second rule, asking you to cut your losses short is of greater importance than the first which demands that you let your profits run. You may wonder why this should be so. It is so because if you do not cut your losses you will certainly deplete your trading account very quickly when you are dealing with eminis. Sadly, people do not pay enough attention to this golden rule and end up facing enormous losses.

We shall now look at this aspect of the trade since it is usually not given the attention it deserves. One knows fully well that the trader, like any of us, would not want to admit even to himself that he has made an erroneous decision. Being reluctant to acknowledge his mistake, the trader's ego will push him into waiting for a favorable change. All this time the trader will be accumulating losses.

While optimism has its own role to play in trading, it is also necessary to use one's common sense and be realistic and disciplined in money management. Breaking basic trading rules is not a sign good money management. Another reason why this 'cut your losses short' rule is violated is that traders lack confidence in the methods that they use to trade.

Because the trader who is chalking up losses feels that he has no better trading option, he holds on to his trading even when he keeps losing. He should bring himself to believe that it would be better to quit the losing trade because other, and better, opportunities would come his way in time.

The lesson one must take home from this is that when trading emini futures or any other market it is essential to have a sound strategy that one can depend on to cut one's losses before they become disastrous.

How to Successfully Manage Bad Press

Too many cooks will always spoil your broth, and try as you might, teaching new tricks to old dogs is an entirely futile enterprise. However, in spite of the wisdom of some old adages, the idea that "All Publicity is good Publicity" can definitely be tossed into the "ignore" pile by anyone pursuing a serious career in PR. If you're working for any substantial length of time in public relations, there will be occasions when you have to deal with bad press, so reputation management is a skill which you need to learn. There is no one-size-fits-all strategy, since bad press can come in all shapes and sizes, but these four pointers will help you to remain calm and give you time to focus on next steps...

1. Make sure key players are informed

No matter what the size of your company, or your client's company, you should have a PR plan. This should include a crisis management section which will detail the procedures which are taken whenever there is a risk of bad press. Top item on the plan ought to be who needs to be kept informed. Typically, this will be all senior management, and often it will include all members on the communications/marketing team. If this is a lot of individuals, it might even be worth setting up an email group, so that when you do have a crisis you can alert everyone quickly. As press officer, it is your responsibility not only to inform them at the onset of a crisis, but also any key developments and also further press coverage as it occurs.

2. Ensure that employees direct journalist calls to the correct spokespeople

Depending on the number of employees and the amount of clout your company has, journalists may try a number of different methods to speak to an insider about what is going on. This could be sketchy, since other members of the team may not know the ins and outs of the story, or your official company line, and it is easy even for media trained personnel to be flustered by questions. As a part of your day to day strategy, every member of staff should be aware who the press officer is, so that they are able to field any press enquiries. However, when a crisis occurs, it is essential to remind everyone that media enquiries should be directed to the appropriate team member. Having said this, it is important that all members of staff are kept up to date with key developments in any crisis. A successful internal communications strategy will send out updates to all members of staff which give them the information they need.

3. Have a statement ready to go

If the phone starts ringing and emails are flying, even the most experienced of PROs can become flustered. That is why it is useful to have a written statement ready to go to media. The benefits of a written quote are twofold. Firstly, having a written documentation of all of the media you have spoken to will make it easier to track who you have been dealing with. This will be important when the crisis is over since you may want to let those people know some good news, and the journalists will appreciate being kept in the loop as developments happen. Secondly, it avoids a lengthy or difficult telephone conversation which may see you having to deal with awkward questions.

4. Balance it with some good PR

Here's a maxim to believe in: "All Good Publicity is Good Publicity". It's not rocket science, and maybe you can think of it as the yin and yang of PR, but after you've had a crisis it's a good idea to sit down and think about what is great about your company. Unearth the charity work that staff have been involved in, find a real life story about how your product has really made someone's day, or if you're really stuck, just write a press release about how the crisis has been resolved and what procedures have been put into place to protect you and your customers from a similar crisis. If you can get some senior spokespeople to lend their voice to this good news, then it is even better, as it gives more credibility to the story.

Whatever type of PR you are in, you will have to handle bad press at some point in your career. It can be unpleasant, although for some people, this type of reputation management can be one of the highlights of the job. Each case is different, and you learn as you go along, but by remembering those four points, you are well on the way to handling bad press in a professional way.

The Five Components of a Business Strategy

Can you define exactly what makes up a business strategy? Some people say no, but we think you can.

In fact, we believe a valid business strategy has five components:

1. Your company's current or desired core competencies
2. A description of how you will differentiate vs. competitors
3. The industry or industries in which you intend to compete
4. The initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development
5. A financial forecast that shows how your plans will meet stakeholder requirements over the next 3 to 5 years

Let's look at each of these components .

The first component of a valid business strategy is a clear description of your company's current or desired core competencies.

You may be thinking, "Great, but what's a 'core competency?"' While there are many definitions, here's a good one from Wikipedia:

" ACore competency is something that a firm can do well and that meets the following three conditions:

• It provides consumer benefits
• It is not easy for competitors to imitate
• It can be leveraged widely to many products and markets.

A core competency can take various forms, including technical / subject matter know how, a reliable process, and / or close relationships with customers and suppliers. It may also include product development or culture, such as employee dedication. "

For example, we could say that Southwest Airlines is a reliable airline that offers low fares. But in order to provide those benefits, it has to have certain "core competencies," important capabilities that enable it to have low fares and to be reliable. We believe that Southwest Airlines has four core competencies that it executes so well that it regularly beats all other US airlines in terms of profitability.

These core competencies are:

• The lowest operating costs per plane
• An economic point-to-point airport network
• A fanatical culture focused on customer service and cost savings
• An ability to keep planes in the air more of the time than its competitors.

Southwest airlines could not offer the benefits of low prices and reliable service if it did not master these core competencies. What key benefits do you want to offer your customers? What core competencies do you need to master to provide them?

The second component of a valid business strategy is a description of how you differentiate vs. competitors.

In our experience, differentiation is about being the best at something. This should be encapsulated in your mission statement - what are your company's aspirations and how are you going to beat the competition? We just talked about how Southwest Airlines differentiates - what are you going to offer customers that will make them choose your products or services so that you can grow your business?

It takes a lot of hard work to come up with a great answer to this question and even more work to make that difference real. It's easy for us to say that Southwest is the best low-cost airline in the US, but it's extraordinarily difficult for them to pull it off.

The third component of a valid business strategy is a description of the industry or industries in which you intend to compete.

You need to be able to define just what kind of company you are - are you a furniture manufacturer? A gift card retailer? A consulting firm, a bearings distributor, a toy importer, etc.? This step sounds easy but we find that companies are often so concerned about getting too narrow in their focus that they fail to become really clear about what they want to do. A company with a good business strategy will have thought through these issues and made the hard decisions necessary to clarify its identity. If it has, it can easily pass the litmus test of identifying the industry or industries in which it operates.

The fourth component of a business strategy is the set of initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development.

These are the plans that guide your company's focus and resource allocation over the next several years. If your business strategy is specific enough to be relevant, you will have detailed plans in all of these areas.

The fifth component of a business strategy is a financial plan that forecasts the results you expect to get from your plans and illustrates how they will meet stakeholder requirements over the next 3 to 5 years.

Your strategic planning process can not be separated from your annual budget process. In the vast majority of companies, if it's not in the budget, it does not exist. That's why you have to have a very senior financial person on your strategic planning team, preferably the CFO. During the planning process, your team must agree a financial plan that estimates the results of implementing your strategy. This plan needs to earn the approval of your company's management and board and should be reviewed on a regular basis to track results and make refinements.

So - those are the five components of a valid business strategy. Good luck planning your success. And succeeding because you plan.

Money Savings Techniques

How to save more money is a simple question that often begets a simple answer, make more and spend less. This is certainly a case of easier said than done. Just like losing weight, all you have to do is just move more and eat less. I wish it was that simple. However, it's always harder to do because it involves changing our behavior.

More specifically, I'm talking about habitual behavior that we all rely upon. All of us have our own patterns of behavior at work, home, with friends, family, and even in money management. These behaviors allow us to rely on prior adjustments to maintain a sense of control over our environment. Its human nature to want consistency, reliability, and even predictability in life. Otherwise, life seems chaotic and we feel out of control. This can lead to stress and anxiety.

We can all agree that habitual behaviors help make life easier, but what if some products? A common example is someone who makes a good wage, but does not save. We do not want to alter the habitual behavior of approaching a good wage, but we want to change our behavior to be a saver.

Our saving habits most likely started in childhood. Our parents were our role models, but our socioeconomic status matters too. Many of those from a lower income family are very cost conscious even as they move into the middle class. They often keep frugal habits continuous learning more. These patterns from childhood can become deeply ingrained. Occidentally, the news reports a homeless man who has a million in the bank. He lives that way due to these deeply ingrained frugal habits from childhood.

If you were raised middle class or higher, you are likely to have less anxiety about money. But, you may end up saving less and spending more due to this complacency. I'm not saying you need to feel anxiety to save, but you do need a plan . It seems that the middle class, most of America, has fallen into this pattern of not saving enough for retirement.

By the time you are near retirement, your behavior patterns are well developed as a result of the many years of use. Changing these long term patterns is very difficult and often fails. It's natural to return to behaviors we are comfortable with. So, if we involve automatic savings before we receive the money , we do not have the nagging pressure of saving.

I like automatic savings because you often forget about it. There is no requirement to monitor or change your behavior as the amount to save is pre-arranged. The best automatic savings are the many retirement plans that invest your money pre-taxed, IRA, SEP-IRA, 401k, 403b, etc. You must maximize these plans whether there is matching or not . However, it's a mistake to stop there since we are still not saving enough even with these plans.

Because saving does not come naturally, we must have an after-tax plan like a Roth IRA or an investment account as well. Since this is after tax, you'll need to set up an automatic deposit yourself. The best method for all our savings is pre-arranged because we do not have to consciously decide to save each payday, we do not feel stressed or deprived, and are more likely to continue the saving program as a result. After all, Social Security is pre-arranged and its been successfully paying out benefits for a long time. We're just extending this model.

How much to save for leading up to retirement? Of course, this answer is different for each person. Some say 10% or 15% is good, but they are not retired. I'm retired and I can certainly tell you the more you save, the better. I forget percentages and save as much as I can . I notice that people adjust their lifestyle to accommodate whatever their income tend to be. Getting used to living modestly is a good idea and a prelude to retirement sustainability.

Many writers claim you'll need a huge nest egg of millions to last 30+ years in retirement. I see this as a narrow tactic to get you to buy their product. The truth is that income streams are the foundation of retirement for most of us , not a huge savings. Social Security, annuities, dividends and interest, and any work income are distributed to us over time. So, it's a continuous income stream that provides us with security and sustainability in retirement. In other words, do not panic if your savings are low, just work on maximizing the income streams.

A great method for reducing day to day spending is to use cash. When we pay with plastic cards, we become detached to the amount spent. Counting out the amount with cash heightens our awareness and reduces our spending (1). There are certain times when credit card protection is needed, but for day to day spending, cash can help balance your budget.

A realistic attitude is also needed to accept some economizing leading up to retirement. We know we have to spend less, but we do not want to feel deprived. So, our retirement identity is a successful person who creatively manages their money and lifestyle to adapt to the ever changing economic conditions of our time.

Money Saving Techniques:

1. Maximize your contributions to your pretax retirement plan

2. Set up additional automatic contribution to an after-tax retirement plan

3. Contribute as much as possible in the above plans

4. Use cash instead of plastic cards for daily purchases

5. Learn to economize and view yourself as someone who successfully adapts to the ever changing economic conditions

6. Increase you financial education with classes and investment clubs

1. Chatterjee, P., Rose, RL (Vol. 38; 2012) "Do payment mechanisms change the way consumers perceive products"; ideas.repec.org; Retrieved on 2-5-2014 from: ideas.reped.org/a/ucp/jconrs/doi10.1086-661730.HTML

TUNING-IN: A Key Element for Improved Functional Movement and Overall Wellness for Your Workouts!

When you think about health improvement, it can cover a lot of different things. Your focus for health improvement will depend on your wellness goals. What do you want to achieve? Better fitness, strength, balance, flexibility, improved sports performance, weight loss, stress management. There are many components to a well-planned health improvement program for optimal wellness and whole-body health.

Fitness however is one of the most important parts of any health improvement plan. Performing daily exercises and maintaining an active lifestyle is vital to maintaining good health. Good functional movement habits will help you achieve a strong, fit, flexible body that works well to keep you safe and injury-free for optimal wellness!

Evaluate this question; How often when you workout, do you "tune-out?"

Many people rely on their electronic toys to distract them from what the body is doing during a workout. Almost everyone works out watching TV, reading on their Kindle or iPad, or listening to music on their headphones. People do not realize that they are losing their focus on what the body is paying by paying more attention to the book, show, or song they are watching or listening to then what they're doing! The body ends up working out on auto-pilot. Who knows if the right muscles are doing the work, because we're too busy singing along with our favorite tune, or watching TV to really pay attention to what we're doing.

To get maximum benefits from your fitness activities, it's important to "tune-in" and pay attention to what the body is doing while it's moving! This is one of the great benefits from Pilates training. Usually there is no music, you HAVE TO pay attention to everything your body is doing from your head to your toes through the whole entire workout. Breathing, Control, Concentration, Flow, Rhythm, and Precision are all consistently adjusted and corrected because you're consciously moving the body.

Striving for balanced muscle development to stay fit and injury free takes focus. It takes brain-power to tell the body what to do and how to move. And then it's important to pay attention and notice if the body is doing exactly what you've asked it to do.

This is why "tuning-in" is so important! You can get much better results if you are aware of what your body is doing. Not only do you have the chance to notice if you're working well, but you can also quickly evaluate whether you're doing things right, or wrong, and make adjustments. Why waste time during your workouts. Tune-in to practice efficient functional movement habits for improved health!

By focusing on what you are doing, you will become more aware of how things feel, what muscles are really working or are not working, how easy or difficult the challenge is. Learn to be conscious of your body's posture while moving, feel the right muscles do the work, and notice if you are breathing properly!

These may all seem like simple, small things to pay attention to, but when you start taking them into consideration during every single second of your workouts, BIG results will come your way! Get the best results possible from your health improvement program, start by re-evaluating your health and fitness goals. Check out your wellness routine, then "tune-in" and see what you notice!

If you need help optimizing your form, function, and being sure you've got the right exercises in your workout program to get results, consult with a Pilates teacher or functional movement specialist. Quickly improve your functional movement habits and increase the results from your training efforts!

Better Functional Movement Habits + Repetition of Good Habits with Exercise = Amazing Health Improvement Benefits!

Make the most of your efforts for health improvement all the time! "TUNE-IN" and pay careful attention to form and function for optimum fitness.

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Direct Sales Team Vs Distributor - Which is Better For an International Market?

If you're looking to expand your sales to new markets, then there's one big question you must ask: do I build a direct sales presence or use a distributor? Each method has its benefits and drawbacks, but we're going to make a strong case to use one method over the other in almost every instance.

What's the difference between direct sales and distributors?
A direct sales presence means that your company establishes, manages, and pays a sales team of one or more people in the target market.

An outside agent is any entity that will sell your product in exchange for a service fee. One example is a sales rep, who sells your product in exchange for a percentage of the sale. A distributor is similar to a rep, except they would buy product from your company and sell it directly to the end customer.

Is Direct Sales Better?
For most businesses expanding into new markets, especially international markets, hiring a distributor is a better decision-at least until there is enough return from the market to justify building a direct sales presence.

Sure, there is one major advantage to having a direct sales presence-control. Control over the day to day activities of your sales personnel is appealing to most business owners. But this control comes at a heavy price. To start, you'll need to spend the time to hire someone in that market, then train them, then equip them with sales material and management, if not office space and equipment. These costs are prohibitive for most small businesses looking to expand internationally.

And there are even more costs that we have not mentioned yet. Each market has it's own unique laws, cultures and customs that are essential to master if your company wants to establish a successful sales presence. Japan is a classic example of a marketplace with unique legal structures and business customs that, if not followed, guarantee the failure of any sales efforts. It's hard to pin down an exact monetary value to this learning, but ask yourself this: Can you afford to establish, manage, and pay a sales force in a foreign country for at least a year while they learn the routes and generate no revenue?

What about a Distributor? Is a distributor better for new markets?
Distributors are a cost effective means to enter a new marketplace successfully. Here are just a few of the reasons:

• No Overhead: Unlike running your own sales team, a distributor will take care of the hiring, managing, payment, and optimization of its channel. You're just borrowing their distribution, while they handle the maintenance.
• Established Channel with Local Knowledge: A good distributor will already know all the laws and customs of the market you're entering. You do not need to reinvent the wheel-you can use someone who already has local local knowledge.
• Understanding Pricing and Purchasing Power of Market: Along with knowledge of the laws and customs comes knowledge about the most successful ways to price and market your product locally.
• Cost Effective: Since you will not be paying for the above items, distributor relationships are much more within reach of a small business trying to enter a new market.

Using a distributor has some downsides as well, but they can be minimized by building a good relationship with a distributor.

• Not your own people: You will not be able to directly manage every step of the process. While it may make you nervous to lose some control over the sales process, you can manage the risk by building a transparent relationship with your distributor with constant updates and feedback from both ends.
• Distributor has many products to represent: You may not be the distributor's top priority at any given time, and you want to be sure your product is not getting shuffled to the back of the line. Once again, a well-established relationship with constant contact will ensure that your product is getting the attention it describes.
• Not a "turn key" solution: You can not just give the distributor your products and expect success. You'll have to manage the relationship. This takes time, but it's still less costly than trying to install a direct sales team from scratch.

So what do I do next?
If you are not convinced that a distributor would be better for your organization than acquiring a direct sales team, seek help from a consultant who has experience establishing a presence in new markets. A consultant can use his or her experience to analyze your opportunity and recommend the best course of action.

Before you choose a distributor, you need to know ....
Choosing the wrong distributor will set you up for failure. The wrong distributor simply will not generate sales, and you'll have wasted at least a year finding and setting up an unprofitable relationship.

There are certain things to look for in a distributor, and they are different for every market. The best thing to do is to find a professional, one with experience in distributor relationships, and hire that professional to help you search for and identify the right distributor.

An Introduction to CNC Turning Machines and How They Can Help Boost Productivity

For those that are not sure of what CNC turning machines are, these devices are machines that would make your milling, drilling and machining tasks a lot easier with the help of Computer Numerical Control (CNC). Highly thought-after in the world of manufacturing and processing of components, these machines are able to produce precise, accurate parts and components in fast and cost-effective manner. Some of the parts that are manufactured precisely through the use of these devices include aerospace components, automobile parts and many other different components. If you are unsure of whether you need these CNC turning machines or not for your business, going through the benefits of these devices and exploring how they can help to boost productivity might help you decide.

Wondering how CNC turning and milling machines can help enhance your productivity and increase your profit margins? Here are some of the reasons how:

1. CNC-based machines work based on CAD / CAM software that can produce and manufacture large output numbers without any compromises in terms of precision or accuracy. In return, you would have an advantage over your competitors that do not own such machines, as they would be limited by the limitations of manual labor. One good example is the outstanding capacity of these CNC milling and turning machines to perform multi-axis cutting processes, for instance a machine can work on 5 or 6 different axis, so you can produce fine and precise components when you own such a machine


2. You would be able to save your design and re-fabricate the same design over and over again when required. The utilization of CAD / CAM software allows this to happen, so you would save plenty of time once you have a design saved, all you have to do is retrieve the design and start manufacturing


3. These CNC turning machines come with good waste and chip management modules, so you could rest assured that you will minimize waste and your device would also be able to manage your wastage well


4. By owning a CNC turning machine, you are also making your plant environment a lot safer to work within. Instead of exposing your workers to the dangers of cutting, milling, drilling and other machining processes, let the machine take all the danger and shield your workers from such dangers. Your machine can also work for long hours without much issues, so instead of having a manual worker perform the same task (he would be given to fatigue), opt for a machine to do the task instead. You would automatically increase your productivity rate!


5. You would be able to produce a wide range of products without much restrictions when you own a CNC turning machine. When you are able to manufacture different products with varying levels of complexity and difficulty, you have found yourself a niche in the marketplace to distinguish yourself from your competitors

CNC turning machines are suddenless expensive, so if you can not afford these machines, consider outsourcing the processes instead and continue to reap the benefits. All the best!

Sales Force Software Benefits Employees and Owners

The Commission is one form of incentive. Employees who are involved in sales receive their monthly salary plus commission per month as part of their compensation. In a large organization that has many sales employees, it is quite difficult to monitor sales amount with their respective quota of each employee which is the reason why managers hire more employees to do the administrative work of their sales people. More employees mean more manpower cost to the company.

One way by which a company can cut cost is through the use of Sales Force Software. Aside from no longer needing more employees to do the administrative work and monitoring work of people who focus on closing the deals, it will be able to enable the sales people to do what they are supposed to do but more effectively and more efficiently. It also enables managers to monitor the sales of their people and give what is due them. Thus, employees no longer waste time checking and rechecking what has been given them which will enable them to focus more on their work. There are many kinds of versions of the software available. All you need to do is find the one that will fit you and the type of industry that you are in. That is one way by which you can determine which sales software to get.

From an owner's point of view, a sales force software is a necessity. It will be able to give accurate numbers on the performance of the sales employees which will enable them to manage their people well. Aside from giving proper incentives, they will be able to give other forms of motivation to inspire their workers to work well or if the numbers show that there is a dip in the performance, the owners will be able to nip it in the bud which is why this software is considered as an effective tool for sales management.