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Tuesday, February 12, 2019

Recognizing Navigational Tools For the Future of Education

I have to laugh when I think of the times I watched the television program, "Flash Gordon," as he putted through outer space in his make-believe space ship, talking on his make-believe wireless radio, and dressed in his make-believe space suit. Well, I'm not laughing anymore. Today we have shuttled astronauts into outer space, have men living in a Space Station, have space suites that take your temperature and gauge your heart rate, and wireless communication devices that send pictures to Planet Earth. Far fetched from reality? Not anymore. As we speak, the future is starring us in the face, waiting to see how we will promote her in the next 5-10 years.

How did science-fiction become reality over the past 50 years? Let's consider one aspect of innovation: the learning environment - post secondary education. Why post secondary education, you may ask? As post secondary education population increases, programs to accommodate students will develop into curriculum that affords students the freedom to create and design systems they toy with on a daily basis. Are there risks involved in this adaptation process? There are risks involved when change occurs, and leadership should be aware of how to diplomatically confront the risk areas that could slow down progress. Some of the risks that could be encountered due to change are:

o Systems risks

o Subsystem risks

o People

o Financial/economic risks

o Societal/Cultural risks

If communication between systems, subsystems, people, and cultures within the organizational environment has established a strong communication system, risks factors will be at a minimum as long as the creative teams are honest and upfront about their reservations to change.

Let's look into the future through 'futureoculers' and see how the universe of learning can be brought into the present. I want to introduce to you five (5) key trends that I believe affect the current learning environment, can create change, and renovate the perspective of learners and educators for students of the future. These trends could be the key in creating a new perspective in post secondary education for an institution. The key trends are:

o Competitive classroom learning environments - campus on-site/online/distant

o Increase in technological tools

o Teaching/learning environments-more hands on

o Global expansion capability-internal and external

o Student input in the creative learning process

Navigational Systems

Before the five (5) key trends are defined, there needs to be an acknowledgement of how the trends will be supported and regulated through a changing environment. According to de Kluyver, and Pearce, II, having the right systems and processes/subsystems enhances organizational effectiveness and facilitates coping with change. Misaligned systems and processes can be a powerful drag on an organization's ability to adapt. Therefore, check what effect, if any, current systems and processes are likely to have on a company's ability to implement a particular strategy is well advised. Support systems such as a company's planning, budgeting, accounting, information and reward and incentive systems can be critical to successful strategy implementation. Although they do not by themselves define a sustainable competitive advantage, superior support systems help a company adapt more quickly and effectively to changing requirements. A well-designed planning system ensures that planning is an orderly process, gets the right amount of attention by the right executives, and has a balanced external and internal focus. Budgeting and accounting systems are valuable in providing accurate historical data, setting benchmarks and targets, and defining measures of performance. A state-of-the-art information system supports all other corporate systems, and it facilitates analysis as well as internal and external communications. Finally, a properly designed reward and incentive system is key to creating energy through motivation and commitment. A process (or subsystem) is a systematic way of doing things. Processes can be formal or informal; they define organization roles and relationships, and they can facilitate or obstruct change. Some processes or subsystems look beyond immediate issues of implementation to an explicit focus on developing a stronger capacity for adapting to change. Processes/subsystems aimed at creating a learning organization and at fostering continuous improvement are good examples. As an example, processes or subsystems are functional and maintain the operation of the system; the system may be Student Services and the subsystem may be the Financial Aid office or Admissions. Subsystems can be more in depth in relation to office operations, which involves employee positions and their culture; financial advisors, academic advisors, guidance counselors. These operations are functions performed on the human level and could have a positive or negative impact in the development of key trends. If employees are valued and rewarded for their dedication and service, the outcome will be responsible, committed employees for the success of their subsystem.

The Navigator

Every navigator needs a map, a plan, a driver to give direction to for a successful trip. In this case, the driver is several elements:

o Service integrity, reputation

o Affordability with an open door concept

Hughes and Beatty relate drivers as Strategic drivers; those relatively few determinants of sustainable competitive advantage for a particular organization in a particular industry or competitive environment (also called factors of competitive success, key success factors, key value propositions). The reason for identifying a relatively small number of strategic drivers for an organization is primarily to ensure that people become focused about what pattern of inherently limited investments will give the greatest strategic leverage and competitive advantage. Drivers can change over time, or the relative emphasis on those drivers can change, as an organization satisfies its key driver. In the case of post secondary education, drivers help measure success rates in the area of course completion ratio, student retention, and transfer acceptance into a university and/or the successful employment of students. Because change is so rampant in education, it is wise for leadership to anticipate change and develop a spirit of foresight to keep up with global trends.

Drivers can help identify the integrity of internal and external functions of systems and subsystems, as mentioned previously, by identifying entity types that feed the drivers' success. They are:

o Clientele Industry - external Market - feeder high schools, cultural and socio-economic demographic and geographic populations

- Competitors - local and online educational systems

- Nature of Industry - promote a learning community

- Governmental influences - licensed curriculum programs supported by local, state, and federal funds

- Economic and social influences - job market, employers, outreach programs

o College Planning and Environment - internal

- Capacity - Open door environment

- Products and services - high demand curriculum programs that meet, local, state, and federal high demand employment needs

- Market position - Promote on and off-campus activities that attract clientele

- Customers - traditional and non-traditional credit and non-credit students

- Systems, processes, and structures - trained staff and state-of-the art technical systems

- Leadership - integrity-driven, compassionate leadership teams

- Organizational culture - promote on-campus activities promoting a proactive environment for students

According to Hughes and Beatty, these functions can assimilate into the Vision, Mission, and Values statements to define the key strategic drivers for developing successful environments.

Navigating Towards a Destination

With the recognition of systems, subsystems, and drivers, we can see our destination in the distance and their value in building a foundation to support the five key trends. The five (5) key trends will help define strategic thinking in a global perspective; the understanding of futuristic thinking that encompasses: risk taking, imagination, creativity, communication among leadership, and a perspective of how the future can fit into today's agenda. The five (5) key trends are:

1. Competitive Classroom Learning Environments - campus on-site/online/distant

One of the major attractions in education today is to accommodate a student at every level: academically, financially, and socially. These three environments are the mainstream of why one school is selected over another school. Today there is a change in tide. Students who once competed for seats in post secondary schools are becoming a valued asset as post secondary schools compete between each other for students. High schools are no longer the only feeder into colleges. Today, students are coming from home schools, career schools, charter schools, high risk schools, private schools, religious schools, work environments, and ATB tested environments. So, how can the educational system attract students and keep them motivated in an interactive learning environment they can grow in? Wacker and Taylor writes that the story of every great enterprise begins with the delivery of a promise, and every product a great enterprise makes is nothing but an artifact of the truth of that promise. So what great enterprise can be created to attract new students? By creating learning/teaching environments, post secondary schools can prepare students to meet the demands of everyday life and their life in the community. Schools can consider incorporating a learning model to enable professors and/or community leaders/entrepreneurs to team teach in the classroom/online environment. Team Teaching will contribute valuable views into the learning environment, as well as, give students the working community's real-time perspective. In an excerpt from "The University at the Millennium: The Glion Declaration" (1998) quoted by Frank H.T. Rhodes, President Emeritus of Cornell University, for the Louisiana State Board of Regents report, Dr. Rhodes wrote that universities are learning communities, created and supported because of the need of students to learn, the benefit to scholars of intellectual community, and the importance to society of new knowledge, educated leaders, informed citizens, expert professional skills and training, and individual certification and accreditation. Those functions remain distinctive, essential contributions to society; they form the basis of an unwritten social compact, by which, in exchange for the effective and responsible provision of those services, the public supports the university, contributes to its finance, accepts its professional judgment and scholarly certification, and grants it a unique degree of institutional autonomy and scholarly freedom. To experience education is learning, to exercise knowledge is freedom, and to combine them is wisdom.

2. Teaching/learning environments-more hands on

As post secondary educators relinquish hands-on-chalk-board teaching styles and establish group teaching models, students will develop a greater understanding of the theme of the class environment as well as the professor in developing an understanding of the class cultures' stance in learning. Educators are discovering that inclusive learning styles are revamping the teaching model and becoming a positive influence in retention, better grades, camaraderie among students, and a greater respect for the professor. As professors learn to develop relationships with students, interaction will transpire, lecturing will be condensed into a time frame and interactive learning between students and professor will enhance the classroom environment.

3. Global expansion capability-internal and external

Students are surrounded by virtual global environments or are impacted by global elements: the clothes they wear are made overseas, the games they play on their electronic toys are created overseas, the war games they play are created to identify with global war games, etc. The only draw back to this scenario is a truly global learning experience. What they are seeing is not what they are getting; a real time global experience. James Morrison writes that in order to meet unprecedented demand for access, colleges and universities need to expand their use of IT tools via online learning, which will enable them to teach more students without building more classrooms. Moreover, in order for professors to prepare their pupils for success in the global economy, they need to ensure that students can access, analyze, process, and communicate information; use information technology tools; work with people from different cultural backgrounds; and engage in continuous, self-directed learning. Christopher Hayter writes that post secondary schools need to be 'Globally Focused' for the 21st century that includes a global marketplace and be internationally focused. This means ensuring that skills needed to compete in a global marketplace are taught and that the mastery of such skills by students is internationally benchmarked. It may also mean a new emphasis on learning languages and understanding other cultures and the business practices of other countries.

More and more businesses are expanding into the global marketplace, opening corporate offices in foreign countries and hiring and training employees from those countries. Are our college graduates being trained to assimilate into cultures and work side-by-side with employees who may not be able to relate to them? Developing curriculums accommodating social and cultural entities will propel a student into higher realms of learning and create change in the individual student as well as support their career for their future.

4. Student input in the creative learning process

Professors are the gatekeepers in education. However, as Baby Boomer Professors begin to exit the educational workforce and head down the path of retirement, younger generation professors will take their place bringing with them innovative teaching methods that can expand the learning process. Are post secondary educators equipped to prepare for the onslaught of younger generation educators needed to be trained for this mega shift in the workforce? Most important, will those professors caught between Boomers and Xer's be willing to adapt to change in the education industry to accommodate incoming generations? I believe younger generations will impact even the technological industry and challenge change that will equip them for their future. Previous generation students slowly adapted to technological advances. The good news is change can occur, and educators can utilize life experiences from students familiar with technology tools and create fascinating learning environments.

5. Increase in Technological tools

In an Executive Summary written for the National Governors Association in a report called "Innovation America - A Compact for Post Secondary Education," the report reads that while post secondary education in the United States has already achieved key successes in the innovation economy, the public post secondary education system overall risks falling behind its counterparts in many other nations around the world-places where there have been massive efforts to link post secondary education to the specific innovation needs of industries and regions. According to this report, American post secondary education is losing ground in the race to produce innovative and imaginative realms in education. Can this trend be counteracted? With the cooperation of post secondary educational institutions within each community, leadership can create co-op learning environments that can be supported through e-learning and online teaching that can provide virtual reality technology to enhance real-time learning environments. Through Business Development operations currently established in post secondary institutions, a shared technology program can be created that will afford students access to ongoing virtual business environment settings and prepare students with knowledge and insight into a specific industry. As students prepare to transfer, graduate, or seek employment after completing a certification program, virtual experience in the job market can help a student assimilate education and work experience to their advantage. This concept could challenge Human Resource departments to create new mandates in accepting virtual-experienced college graduates as they enter the workforce.

Reaching the Destination

As Flash Gordan lands his Spacecraft on unclaimed territory, you imagine yourself slowly turning the handle to the spaceship with your spaceship gloves, opening the door with explosive anticipation. Your heart racing, sweat running down your brow, and your eyes at half mask waiting to see a new world; a world filled with beauty and potential when suddenly, the television shuts off and your Mom is standing in front of you telling you to get up and go clean your room and stop daydreaming! Ah, Mom, you say to yourself, you just destroyed my imaginary planet! Oh, by the way, did I mention that this was you as a child growing up and using your imagination?

Now that I've created a visual world of potential for you can you see the power within to see the future from the present and help others visualize the potential benefits of change in their lives and the lives of others in an organization? T. Irene Sanders states that thinking in pictures helps us link our intuitive sense of events in the world with our intellectual understanding. Now, more than ever, we need to integrate the techniques of imagination and the skill of intuition with our analytic competencies to help us see and understand the complexities that vex us daily. Visualization is the key to insight and foresight-and the next revolution in strategic thinking and planning.

Can you SEE the systems, subsystems, drivers, and the five (5) trends with a visual perspective in a post secondary educational environment? This is the nature of Strategic Thinking, which can or is taking place in your organization; a cognitive process required for the collection, interpretation, generation, and evaluation of information and ideas that shape an organization's sustainable competitive advantage. The need to stay abreast of progress, technology, and global opportunities will be the change in drivers that will validate the creative elements needed to stay attuned in a global perspective. The author's intention of introducing Flash Gordan into the paper was to create a visual image and demonstrate imagination fulfillment to a present day reality. Is there anything out there that cannot be done if it is fine tuned and prepared for a service of excellence? What are the risks involved by not exercising strategic thinking in the elements mentioned in this article?

Education is not about the present it's about the future. The five (5) trends are only a beginning adventure into an unknown space. Do you remember when you were in college and wished things were done differently, be more exciting, more adventurous? Consider the age groups becoming proficient in technology. Will post secondary educators be prepared to teach/instruct future students? Educators must invite strategic thinking into the system and take the risks needed to build post secondary education back into the global futuristic race of achievement. In an article written by Arthur Hauptman entitled "Strategies for Improving Student Success in Post secondary Education" (07), he concluded his report listing four elements:

1. While there is a growing rhetorical commitment to student success, the reality is that policies often do not mirror the rhetoric. Whether intentional or not, policies in many states are at best benign and often antithetical to improving student success.

2. Policy focus in most states has been to lower tuitions or the provision of student financial aid. This ignores the importance of ensuring adequate supply of seats to accommodate all students as well as providing a proper set of incentives that encourage institutions to recruit, enroll, and graduate the students who are most at-risk.

3. Some progress has been made in developing contemporary practices that have great potential for providing the right incentives in place of redress this traditional imbalance. But much more needs to be done in this regard.

4. Efforts to create incentives for students to be better prepared and for institutions to enroll and graduate more at-risk students have the potential for greatly improving rates of retention and degree completion.

Can the five trends be a stepping stone in rebuilding or strengthening the weakest link in the system? The evidence of deficiency is public, and that's a good start. Educators have the choice to rebuild and prepare for the advancement of our future; our students. I encourage you to take the five (5) trends and see how they can accommodate your institute of higher learning.














Wednesday, November 21, 2018

Essential Features of Devops Technology in This Cloud Era

DevOps is the evolution of traditional application development and operations roles driven by consumerization of all software and business demand for agility. DevOps facilitates the needs of today's businesses to stay relevant by constantly innovating through software.

DevOps is about people and processes as much as if not more than tools. Without cultural and process changes, technology alone cannot enable DevOps success. DEVOPS, one of first challenges is to find out what the industry really thinks "DevOps" means. DEVOPS asked experts from across the industry to define what DevOps means to them. The purpose of this list is not to come up with a one-sentence definition of DevOps to appeal to all. The goal is to show just how many varied ideas are connected with the concept of DevOps, and in the process learn a little more what DevOps is all about.

Several of the top experts in the DevOps arena made this very clear while DEVOPS was compiling this list. That being said, a variety of technologies can be critical to supporting the people and processes that drive DevOps. DEVOPS asked experts from across the industry for their recommendation on a key technology required for DevOps.

DevOps tools are designed to support those definitive aspects of DevOps: collaboration, breaking down silos, bringing Dev and Ops together, agile development, continuous delivery and automation, to name a few.

List covers performance management, monitoring and analytics.

1. APPLICATION PERFORMANCE MANAGEMENT: There are clearly so many tools vital to DevOps advancement, but Application Performance Management is the one that stands out today as it has become so highly ingrained as the primary vehicle by which practitioners aggregate and share critical data.

2. MONITORING: While DevOps is most often associated with automation and continuous delivery/integration tools, I believe the single most important tool that organizations need to properly adopt and use to make a transformation to DevOps is a monitoring system. You cannot improve what you can't measure. Implementing key metrics across the business to help recognize areas that are in most need of improvement is the key to identifying the bottlenecks that prevent DevOps adoption.

3. END USER EXPERIENCE MONITORING: The parts of DevOps which turn the tide around and start exposing data from production to developers are also increasingly deployed, but the processes around these are not. For example, tools that enable exposure to the actual end user experience in production would need to become more transparent for the engineering departments instead of just operations. Even more so, many of such tools provide value to the business side as well, so a successful deployment in the user experience monitoring domain would satisfy even more stakeholders.

4. SYNTHETIC MONITORING: DevOps implies that you need to communicate between Ops and Dev in a good way. Using application/API driven synthetic monitoring will always give you the yardstick to measure your success.

5. INFRASTRUCTURE MANAGEMENT: If you are stranded on a desert island (but with a strong and reliable Internet connection) you still need to ensure your infrastructure is performing and your users are happy with their experience. What's needed is a solid and extensible Digital Infrastructure Management Platform that can collect data from every layer of your stack, analyze what's normal, what's not, and visualize the impact of anomalous behavior. This will allow you to catch issues that can affect your operations before they truly impact your business.

6. INCIDENT MANAGEMENT: Organizations must understand that tools are only one part of the answer. They must have the people, processes, and tools in place in order to successfully implement a DevOps environment. There are a number of helpful tools in the DevOps ecosystem. You want to think along the lines of productivity, repeatability, and safety when considering tools best suited to facilitate a DevOps mindset.

7. ANALYTICS: DevOps needs tools that go beyond continuous release and deploy. They need tools that provide continuous analytics in order to measure and analyze application activities against business objectives. While the focus is often on continuous release and deploy, that is not always possible in some firms due to regulatory concerns. However, the need is there for continuous monitoring, tracking and analytics. First, use monitoring to gather end-user experience data as well as infrastructure and application data. Then, track and stitch transactions together to show a timeline of what happened. Finally, create shared metrics that enable the analysis to be compared to both technical and business objectives.

8. MANAGER OF MANAGERS: The DevOps agile development model extends to its tools, and we've seen a huge proliferation of tools introduced to improve some aspect of monitoring. While each tool solves a specific problem, the proliferation has inadvertently fostered silos of expertise, domain-specific views and massive data volumes generated in various formats. As application count and architectural complexity increases, the must-have tool to scale production support is an analytics-driven Manager of Managers. It has to ingest all of this operational event data and apply machine learning to automate the noise reduction and alert correlation. This gives DevOps teams earlier warning of unfolding issues, better collaboration, visibility into root cause - ultimately reducing the impact of production outages and incidents.














Tuesday, January 15, 2019

How To Make Great Money Part Time Buying And Selling Domain Names - Part One

This truly is the business to get into in 2005. It's a red hot opportunity that savvy investors can make a killing on when you know how. And this article will walk you step-by-step through the money-making process.

Don't be put off by the term "investors". I'm not talking big money down here. As long as you've got a spare £5 a week then great money can be made for only half an hour of your time. Like the sound of that? Thought so.

There's a few ways you can make money buying domain names and selling them on for profit. And I mean PROFIT. You'll see why people will be scratching at your door to buy off you in just a moment.

Let's start with the basics.

All domain names are only registered for a limited amount of time.Registrars can choose to use the name for a period of between 1-10 years. After this the rights to these domain names expire and the user has to renew the name again. If they don't do this it will be placed on hold for a short time and then deleted. This means it is then available for anyone who wants to buy it!

This Is Where You Can Cash In!

20,000 expired domain names are made available each and every day. Some of them are very attractive and well-established names.

Example. Last year the owners of Race.com carelessly didn't renew their registration fee. It was grabbed (the term used to describe purchasing an expired name) by a savvy 'investor' for a few pounds and sold for thousands and thousands back to the old owner.

The owner was willing to pay huge sums for to the investor because he had built up qualified traffic over X amount of years and didn't want to lose all the previous custom.

Now I admit that making a sale for thousands is rare, but is certainly possible.

The likeliness is that you can buy a domain name and register it for £5-£50 and then sell it on for anything from £150 - £1000. Do this with five domain names a week, and your looking at a big sum of money for only a couple of hours work.

It's not just businesses that have carelessly let their domain name that will buy off you. It's other businesses too that will buy the name to get the old owners' traffic. It's a legitimate way of increasing your customer base.

And if the old owner and a new potential owner get into a bidding war...well..the sky really is the limit.

So there's two main reasons why people will be willing to pay YOU a couple of hundred pounds for a domain name.

a) They carelessly let the domain name expire. That means that they will pay you to get the name back to ensure that they don't lose their existing traffic that they may have built up over years and years.

B) They are a business in the same field as the one that has let the name expire and therfore will pay you to secure the exisitng custom of a rival.

Here's step-by-step how you go about this fantastically profitable part time business.

There are several sources of expired domain name information and reserach tools, some free and some that require a payment of a fee.

http://www.wehavethem.com supplies lists of names due to be deleted. http://Www.DeletedDomains.com allows you to do some searching free and more extensive searching for a $99 annual fee.You can search for names that are due to be deleted and also allows you to bid on newly deleted names that have already been grabbed by other 'investors'.

What you are looking for is an expired domain name with traffic in the last month of anything over 1500. Ensure that the site is an actual consumer site. There's no point buying a domain name if the previous site wasn't selling any goods.

If you see a site that had tens of thousands of visitors in the last month GET IT. The likeliness is that the previous owners will be itching to get their name back off of you due to its obvious success.

Also if you see a name with a large qualified traffic thats due to expire and has a high traffic volume use an automated grabbing system such as http://www.snapnames.com and http://www.pool.com. These will ensure the second they become available you will have registered them. The cost is about $60 but only if they get the names for you. Definately worth it in my eyes.

Remember you could easily sell the name for hundreds, maybe thousands.

In part 2 we'll take a look at how you go about selling the names once you have acquired them. But in the mean time here's a few domain names which were up for sale at the time of writing this article. Now obviously not all names sell for this much, but it's a very real possibility that you could stumble across a gem in your business.

my.com $750,000

lovelife.com $350,000

fights.net $16,000

diet.us $35,000

askdoctors.com $7,500

dietary.info $6,000

lovemaking.info $10,000

textmeassage.net $17,000

ejobmarket.com $1,800

smokers.tv $5,000

teens.org $22,000

raregifts,com $20,000

The profits in this business are like no other. Now it's your turn to get your hands on your share in the billion dollar industry of buying and selling domain names.

Until next time...

Jonathan Street














Saturday, March 16, 2019

Psychic Insights and Predictions for 2018

We are in for a challenging period with lots of planets in earth signs, a more sober time of consequential events. Closer to home, what if it turns out that people have a lot less voice, less money to spend, and less comfort in the United States? And that might be small potatoes compared to what's happening in Europe! Here's what we can do about it if there's tough times ahead, according to an early December vision:

What first appeared was a picture of Americans' nature and spirit in decline, and people choosing to turn away from the displaced around them, not wanting to encounter them or anyone much - not wanting to connect. Americans, traumatized by the barrage of fear-creating news, beliefs, and new realities coming at them, may choose to defend themselves from it by disconnecting, not letting it really register. However, other messages going back to 1989 show a steady development of grassroots activism. Maybe we will snap out of our trauma and all become activists!

Until then (and ever more), this is the most actionable response: "Be nice. Be nice to yourself, and especially if no-one else has done so - or we have not done so ourselves so far. as a policy. To be nice is to turn the other cheek, to not react to the past, but to choose to be a certain way in the world, to have a certain atmosphere of respect and security and civility around you, which you demonstrate and emanate by being nice. It will raise the vibration of your world, and extremely, at each level you experience the world. "

About grass roots and what the 99% can do in 5 minutes to influence their world: Grass roots are the densest, the strongest weave, and what is akin to that formidable placeholder is if every single person finds a way to communicate with government officials, just Google it, and let their will be known. That unrelenting activity will make representatives always know and feel the pressure of millions of people, creating a grassroots weave in the airwaves.

"Get to work!" is the saying for the year. For those seeking spiritual and professional success, here are words of wisdom from a 14th century Middle Eastern scholar: "Knowledge is a treasure, but practice is the key to it."

The atmosphere surges with energy to put knowledge into action this year - lots of itchy entrepreneurs and innovators! For everyone, a lot can happen and a lot can get done by taking responsibility for your life. Being quick to explore your options and in more areas of your life, will serve you well in 2018.

According to one of the psychic pictographs for the year, Americans may be testing one of Einstein's theories. He states: "All that is valuable in human society depends upon the opportunity for development agreed the individual." As the have and have-nots in America continue to grow farther apart, we'll see a devalued and dispirited people become more of a colorless or muted mass.

Monster Winds in 2018: Raging winds become more frequent ... plus earthquakes. We live as if our well-being depends on our access to money and power. Nature appears to be teaching us differently. "It's not nice to fool Mother Nature", warned the popular ad campaign years ago. Uranus, planet of shocking upheavals, moves into an earth sign on May 15th for an eight year stay. This signifies that powerful and destabilizing earth changes continue to upend.

More about May 15th: Not only does Uranus change signs on that day, it's also new moon in Taurus, and Mars goes into Aquarius, all conspiring to create changes in how we deal with money (Taurus rules money and finances.) People seek new forms of contracts and exchange. Mars in Aquarius also portends an important year for technological developments and innovations. People are going to be bold, try new things, and change fundamental aspects society. Cultural mores change around beauty and romance, and societal standards associated with love and the arts are open to accepting new forms.

Personal guidance from the spirits about 2018 (channeled on 11/11/2017): These messages are not about the society we live in, but describe the raw energy of the year and how we can use it to manifest what we want.

"You've arrived on new ground. And look all around ... make sure you are with people you want to be with ... that's how the year begins, a radical sorting out of your private affairs.

Being one with Nature this year gives great pleasure. Even for people who have not much noticed Nature before. Something wakes up in people about their world, their environment, and how precious it is.

We're all here together for one reason: to be free, and to be able ... you name it when it comes to being able ... what do you want to do? Whatever it is, it will occur to you month by month as the year unfolds: whatever needs to receive to your love. Any part of you can now come forward to be integrated.

Strength! Resilience! Force Power! They're all energized in people this year. Make sure to shepherd your consciousness so this access to power become tools for your benefit and also for others. "














Sunday, November 11, 2018

How to Design and Layout a Coffee Shop Or Espresso Bar

If you are planning to open an espresso bar/coffee shop, then developing an efficient store design and layout will be one of the most important factors in positioning your business for success.

Speed of service is critical to the profitability of a coffee business. An efficient ergonomic store design will allow you to maximize your sales by serving as many customers as possible during peak business periods. Even though your business may be open 12 to 16 hours a day, in reality, 80% of your sales will probably occur during 20% of those hours. Coffee is primarily a morning beverage, so your busy times of day (those times when you are most likely to have a line of waiting customers), may be from 6:30AM to 8:30AM, and then again around lunchtime. If you have a poor store layout, that does not provide a logical and efficient flow for customers and employees, then the speed of customer service and product preparation will be impaired.

Think of it like this; if someone pulls open the front door of your store, and they see 5 people are waiting in line to order, there's a good chance they'll come in, wait in line, and make a purchase. But, if they see that 20 people are waiting in line, there is a high probability that they may determine that the wait will be too long, and they will simply get coffee somewhere else. This is money that just escaped your cash register! And, if they come to your store multiple times, and frequently find a long line of waiting customers, they may decide you are not a viable option for coffee, and will probably never return. Poor design slows down the entire service process, resulting in a longer line of waiting customers, and lost sales. So in reality, your daily business income will be dependent upon how many customers you can serve during peak business periods, and good store design will be essential to achieving that objective!

The financial impact of a poor store design can be significant. For the sake of this example, let's say the average customer transaction for your coffee business will be $3.75. If you have a line of waiting customers each morning between 7:00 AM and 8:30 AM, this means you have 90 minutes of crunch time, in which you must drive through as many customers as possible. If you can service a customer every 45 seconds, you will serve 120 customers during this 90 minutes. But, if it takes you 1 minute 15 seconds to service each customer, then you will only be able to serve 72 customers. 120 customers x $3.75 = $450.00 x 30 business days per month = $13,500. 72 customers x $3.75 = $270.00 x 30 business days per month = $8,100. This represents a difference of $5,400 in sales per month ($64,800 per year), coming from just 90-minutes of business activity each day!

So how should you go about designing your coffee bar? First, understand that putting together a good design is like assembling a puzzle. You have to fit all the pieces in the proper relationship to each other to end up with the desired picture. This may require some trial and error to get things right. I've designed hundreds of coffee bar over the past 15 years, and I can truthfully tell you from experience, it still usually takes me a couple of attempts to produce an optimal design.

The design process begins by determining your menu and other desired store features. If you plan to do in-store baking, then obviously you'll need to include in your plan an oven, exhaust hood, sheet pan rack, a large prep table, and perhaps a mixer. If you plan to have a private meeting room for large groups, then an extra 200 sq. ft. or more will need to be designed-in, in addition to the square footage you are already allocating for normal customer seating.

Your intended menu and other business features should also drive decisions about the size of location you select. How many square feet will be required to fit in all the necessary equipment, fixtures, and other features, along with your desired seating capacity?

Typically, just the space required for the front of the house service area, (cash register, brewing & espresso equipment, pastry case, blenders, etc.), back of the house (storage, prep, dishwashing and office areas), and 2-ADA restrooms, will consume about 800 sq. ft. If space for extensive food prep, baking, coffee roasting, or cooking will be required, this square footage may increase to 1,000 to 1,200, or more. What ever is left over within your space after that, will become your seating area.

So, a typical 1,000 sq. ft coffee bar, serving beverages and simple pastries only, will probably allow for the seating of 15 to 20 customers - max! Increase that square footage to 1,200 sq. ft., and seating should increase to 30, or 35. If you plan to prepare sandwiches, salads, and some other food items on site, 1,400 to 1,600 sq. ft. should provide enough space to seat 35 to 50, respectively.

Next, you will have to determine the tasks that will be performed by each employee position, so that the equipment and fixtures necessary to accomplish those tasks can be located in the appropriate places.

Normally, your cashier will operate the cash register, brew and serve drip coffee, and serve pastries and desserts. Your barista will make all your espresso-based beverages, tea, chai, hot chocolate, Italian sodas, as well as all the blender beverages. If you'll be preparing sandwiches, panini, wraps, salads, snacks and appetizers, or will be baking on-site, then a person dedicated to food prep will be necessary. And, if you anticipate high volume, and will be serving in or on ceramics, a bus-person/dishwasher may be a necessity.

After you have determined what you will be serving, the space you will be leasing, and what each employee will be responsible for, you will then be ready to begin your design process. I usually start my design work from the back door of the space and work my way forward. You'll need to design in all of the features that will be necessary to satisfy your bureaucracies and facilitate your menu, before you make plans for the customer seating area.

Your back door will most likely have to serve as an emergency fire exit, so you'll need a hallway connecting it with your dining room. Locating your 2-ADA restrooms off of this hallway would make good sense. And, because delivery of products will also probably occur through your back door, having access to your back of the house storage area would also be convenient.

In the back of the house, at minimum, you will need to include a water heater, water purification system, dry storage area, back-up refrigerator and freezer storage, ice maker, an office, 3-compartment ware washing sink, rack for washed wares, mop bucket sink, and a hand washing sink. Do any food prep, and the addition of a food prep sink and prep table will be necessary. If doing baking, gelato making, full cooking, or coffee roasting, all the equipment necessary for those functions will also need to be added.

After all the features have been designed into the back of the house, you will then be ready to start your design work on the front of the house service and beverage preparation area. This area will probably include a pastry case, cash register(s), drip coffee brewer and grinder(s), espresso machine and grinders, a dipper well, possibly a granita machine, blenders, ice holding bin, blender rinse sink, hand washing sink, under counter refrigeration (under espresso machine and blenders), and a microwave oven.

If serving food beyond simple pastries and desserts, you may need to add a panini toaster grill, a refrigerated sandwich/salad preparation table, soup cooker/warmer, a bread toaster, etc. If you plan to serve pre made, ready to serve sandwiches, wraps, and salads, along with a selection of bottled beverages, an open-front, reach-in merchandising refrigerator should be considered. Serving ice cream or gelato? If the answer is yes, then an ice cream or gelato dipping cabinet will be necessary along with an additional dipper well.

Finally, when all the working areas of the bar have been designed, the customer seating area can be laid out. This will, of course, include your cafe tables and chairs, couches and comfortable upholstered chairs, coffee tables, and perhaps a window or stand-up bar with bar stools. Impulse-buy and retail merchandise shelves should be established, and a condiment bar should be located close to where customers will pick-up their beverages.

A quick word about couches, large upholstered chairs, and coffee tables. Living room type furniture takes up a lot of space. If you plan to be opening evenings, and will perhaps serve beer and wine, and having comfortable seating will be important for creating a relaxing ambiance, then by all means do it. But if you have limited seating space, and are not trying to encourage people to relax and stay for long periods of time, then stick with cafe tables and chairs. The more people you can seat, the greater your income potential!

Features from the front door to the condiment bar should be arranged in a logical, sequential order. As your customers enter the front door, their travel path should take them past your impulse-buy merchandise display, and the pastry case, before they arrive at the point of order (where your cashier, cash register, and menu-board will be located). Exposing customers to your impulse items and pastries, before they order, will greatly increase their sales. Then, after the order and payment has been taken, they should proceed down-line away from the cash register to pick-up their beverage, and finally, the condiment bar should be located beyond that point. Be sure to separate your point of order from the point of product pick-up by at least six feet, otherwise customers waiting for their beverage may begin to intrude into the space of those ordering.

Don't make the mistakes that many inexperienced designers commonly make. They arrange these features in a haphazard way, so that customers have to change direction, and cut back through the line of awaiting customers to proceed to their next destination in the service sequence. Or, wanting to make their espresso machine a focal point to those entering the store, they place it before the cashier along the customer's path of travel. Customers inevitably end up trying to order from the barista before they are informed that they need to proceed to the cashier first. If this happens dozens of times each day, confusion and slowed beverage production will be the result.

On the employee's side of the counter, work and product flow are even more important. Any unnecessary steps or wasted movements that result from a less than optimal design will slow down employee production. All products should flow seamlesly in one direction towards the ultimate point of pick-up. For example, if preparing a particular item is a 3-step process, then placement of equipment should allow for the 3 steps to occur in order, in one linear direction, with the final step occurring closest to the point where customers will be served.

Equipment should be grouped together so that it is in the immediate proximity of the employee(s) who will be using it. Beyond the actual equipment, empty spaces must be left on the counter top to store ingredients and small wares (tools) used in product preparation. Counter top space will also be needed where menu items will actually be assembled. Think of the grouping of equipment for different job functions as stations. Try to keep different stations compact and in close working proximity to each other, but make sure that there is enough space between each so that employee working-paths don't cross, which could contribute to employee collisions.

Creating defined work stations will allow you to put multiple employees behind the counter when needed. When it is busy, you may need to have 2 cashiers, another person just bagging pastries and brewing coffee, 2 baristas behind the espresso machine, a maybe even a dedicated person working the blenders. If you're preparing sandwiches and salads to order, then another person may need to be added to handle that task. Keeping your stations in close proximity to each other will allow one employee to easily access all equipment during very slow periods of business, thus saving you valuable labor dollars.

When you arrange equipment in relationship to each other, keep in mind that most people are right handed. Stepping to the right of the espresso machine to access the espresso grinder will feel more comfortable than having to move to the left. Likewise, place your ice storage bin to the right of your blenders, so when you scoop ice, you can hold the cup or blender pitcher in your left hand, and scoop with your right.

As you create your store layout, the equipment you select should fit your space and the needs of your anticipated business volume. A busy location will most likely require a dual or twin, air pot, drip coffee brewer (one that can brew 2 pots at the same time), as opposed to a single brewer. If you anticipate selling a lot of blended and ice drinks, then an under counter ice maker, one that can only produce 100 pounds of ice or less per day, will not be sufficient. You should instead locate a high-capacity ice maker (one that can make 400 or 500 lbs. per day) in the back of the house, and transport ice to an ice holding bin up front. Plan to bring in frozen desserts and ice cream? Then a 1 door reach-in freezer in the back of he house will probably be inadequate for you storage needs, so you'll need to consider a 2 or 3 door. I always recommend a 3-group espresso machine for any location that may generate 150 drinks per day or more. And, I can tell you from experience, you can never have too much dry or refrigerated storage space!

Make sure that any equipment you select will be acceptable with your local bureaucracy before your purchase and take delivery of it. All equipment will typically need to be NSF & UL approved, or have a similar, acceptable, foreign certification equivalent. Your bureaucracy will most likely want to see manufacturer specification sheets on all equipment to verify this fact, before they'll approve your plans.

ADA (American's with Disabilities Act) compliance will also come into play when you are designing your coffee bar. In some areas of the country, this will only apply to those areas of your store that will be used by customers. However, other bureaucracies may require your entire store to be ADA compliant. Following are some of the basic requirements of compliance with the code:

• All hallways and isle ways must be 5 feet wide (minimum).

• All countertop working heights must be 34 inches high (instead of normal 36 inch height).

• 18 inches of free wall space must be provided on the strike-side of all doors (the side with the door knob).

• All hand-washing sinks must be ADA friendly.

• All bathrooms must be ADA compliant (5 foot space for wheelchair turnaround, handrails at toilet, acceptable clearance around toilet and hand washing sink, etc.).

• No steps allowed, ramps are OK with the proper slope.

• If your space has multiple levels, then no feature may exist on a level where handicapped access has not been provided, if that same feature does not exist on a level where it will be accessible.

You can find the complete regulations for ADA compliance at the following website:

http://www.access-board.gov/adaag/html/adaag.htm

Beyond the basic Equipment Floor Plan, showing new partitions, cabinets, equipment, fixtures, and furnishings, you'll need to produce some additional drawings to guide your contractors and satisfy the bureaucracies.

Electrical Plan

An electrical plan will be necessary to show the location of all outlets needed to operate equipment. Information such as voltage, amperage, phase, hertz, special instructions (like, "requires a dedicated circuit"), and the horizontal and vertical location of each outlet, should all be specified.

A small, basic coffee shop might get away with a 200 amp service, but typically 400 amps will be required if your equipment package will include items like an electric water heater, high-temperature dishwasher, or cooking equipment (ovens, panini grill, etc.).

In addition to the electrical work required for your coffee business-specific equipment, you may need to adjust existing electrical for additional or reconfigured lighting, HVAC, general-purpose convenience outlets, and exterior signs. Also, have your electrician run any needed speaker wires, TV/internet cables, and cash register remote receipt printer cables at the same time they are installing electrical wires. Finally, make sure your electrician makes provisions for lighted exit signs, and a battery-powered emergency evacuation lighting system, if needed.

Plumbing Plan

A plan showing all plumbing features will be necessary. At minimum, this should show stub-in locations for all needed water sources (hot & cold), drains, your water heater, water purifications system, grease interceptor (if required), bathroom fixtures, etc.

While a typical P-trap drain should be acceptable for most fixtures and equipment, some will require an air-gap drain. An air gap drain does not go through the "S"-shaped twists of the P-trap. Instead, the drain line comes straight down from the piece of equipment or fixture, and terminates 2 inches above the rim of a porcelain floor sink drain. This porcelain drain basin is usually installed directly into the floor. The air gap between the drain line from your equipment or fixture, and the bottom of the basin, prevents any bacteria in the sewer pipe from migrating into the equipment or fixture. I drain the following pieces of equipment to a floor sink drain when creating a plumbing plan:

• espresso machine

• dipper wells

• ice maker

• ice holding bin

• food prep sink

• soft drink dispensing equipment

To save on the life of your water filtration system, only your espresso machine and coffee brewer should be supplied by with treated water. Coffee is 98% to 99% water, so good water quality is essential. Your ice maker should only require a simple particle filter on the incoming line (unless your water quality is terrible). There is no need to filter water that will be used for hand and dish washing, cleaning mops, flushing toilets, and washing floors!

Be aware that many bureaucracies are now requiring a grease interceptor on the drain line from your 3-compartment ware washing sinks and automatic dishwasher. A grease interceptor is basically a box containing baffles that traps the grease before it can enter the public sewer system.

Also understand that a typical retail space will not come equipped with a water heater with enough capacity to handle your needs. Unless your space was previously some type of a food service operation, you will probably need to replace it with a larger one.

If cutting trenches in the floor will be necessary to install porcelain floor sinks, a grease interceptor, and run drain lines, then establishing a few general purpose floor drains at this same time behind the counter, and in the back of the house, will prove useful. Floor drains will allow you to squeegee liquids away when spills occur, and when washing floors.

Finally, if you added some new walls during your remodel, you may need to have the fire sprinkler system for your space adjusted or reconfigured.

Cabinet Elevations

Drawing cabinet elevations, (the view you would have if you were standing in front of your cabinets), will be necessary for your cabinet maker to understand all the features they will need to incorporate into your cabinet designs.

These elevations are not meant to be shop fabrication drawings for your cabinetmaker, but merely serve a reference, showing needed features and desired configuration. Where do you want drawers, and under counter storage space; and, where do you want cabinet doors on that under counter storage? Where should open space be left for the placement of under counter refrigeration and trashcans? Will cup dispensers be installed in the cabinet face under the counter top? These elevations will provide your cabinetmaker with a clear understanding of all these features.

While your kitchen base cabinets at home are typically 24 inches deep, for commercial applications they should be 30 inches deep, and 33 inches if an under counter refrigerator is to be inserted. Also, when specifying the size of an open bay to accommodate under counter refrigeration, be sure to allow a couple of inches more than the physical dimensions of the equipment, so that it can be easily inserted and removed for daily cleaning.

Dimensions Plan

You will need to create a floor plan showing all the critical dimensions for new partitions, doors, cabinets, and fixtures. This will, of course, help make sure that everything ends up where it is suppose to be, and will be the right size.

A final thought about design; unless the space you will be designing is a clean vanilla shell (meaning, nothing currently exists in the space, except perhaps one ADA restroom), you will have to make sure that all the features that you are considering keeping, will be acceptable with your local bureaucracy. Many older buildings were not designed to present codes. If the business type remains the same (your space was occupied by a food service establishment before you), then some times any non compliant features will be grandfathered-in, meaning you don't have to bring them up to current requirements. But don't count on this! You need to check with your bureaucracies to make sure. More and more I see bureaucracies requiring new business owners to remodel, so that all features are compliant with codes. This means you may have to rip-out bathrooms and hallways, add fire sprinkler systems, and provide ramps where there are steps. Better you know all these things before you begin your store design!

I always tell my consulting clients, that if I produce a perfect design and layout for them, they will never notice... because everything will be exactly where you would expect it to be. Unfortunately, if you create a less than optimal design for your coffee bar, you probably won't realize it until you start working in it. Changing design mistakes or inadequacies after the fact, can be extremely expensive. Not correcting those mistakes may even cost you more in lost potential sales. For this reason, I strongly suggest using an experienced coffee business space designer to create your layout for you, or at very least, to review the design you have created. Doing so will payoff with dividends.














Sunday, February 3, 2019

Learn and Earn With Affiliate Marketing

Do not Be A Statistic; Learn And Earn Your Way To Success

Having invested four years or more of hard work in a degree, it is imperative that you maintain your skills and have work experience recorded on your resume. Use your marketing skills and earn money at the same time. Affiliate marketing will provide you with the opportunity to learn and earn.

I had been unemployed for a few months; every recruitment agency within a 20 mile radius had been bombarded with e-mails, phone calls and of course, had been provided with several copies of my CV. Never before have I been unemployed for such an extended period of time, and I have an extensive experience in my chosen field. The financial climate gives employers the upper-hand; This is an ideal opportunity for employers to choose the most experienced candidates, leaving those with less than perfect CV's at the back of the queue. I can only imagine what it must be like to be a student or graduate just out of university. I decided to trawl the internet for any home-based opportunities to earn some money, as my savings were being sapped, and my resources depleted. I spent a good week researching; affiliate marketing was the one opportunity that appeared to be legitimate. In the process, I had fallen foul to three scams; I did not lose a fortune, but any amount is too much when lost to a scam.

Affiliate marketing is the most lucrative online opportunity. It is not a get-rich-quick scheme, and you will not become a millionaire overnight; it requires hard work, dedication and motivation, but it is the ideal opportunity for those who might be unemployed, or anyone looking to top up their incoming, to tap into what is fast becoming, a booming industry.

Currently, there is no specific affiliate marketing degree or diploma, although this is likely to change with time. In simple terms, it is where a customer searches online for specific products and is directed by the affiliate to the required product via a link. The user clicks on the link and is driven direct to purchase the product or service on the seller (merchant) site. The seller pays the affiliate commission as a percentage of the total sales value and this can be anything from 15-75%. The affiliate must have the knowledge and know-how to find the right products for the right customers at the right time. Advertisers prefer to have their products marketed in this way because advertising costs only become effective when a sale takes place.

The golden rule of affiliate marketing is finding niche markets. A niche market is defined as a specific targeted product that satisfies the consumers requirements. It is highly specialized and requires much fine-tuning. Research is imperative; finding the right keywords will lead you to the right customers and products for that customer. It is possible to market a product in two ways; either by choosing a consumer and providing the product that consumer wants, or by providing a product and finding consumers to purchase that product. The affiliate finds the niche market, shows the product to sell, then chooses a marketing technique and then builds a campaign leading to action. It is possible to earn money online within any industry but the key is to provide the right product to the right person at the right time and for the right reason. Initially, you should promote a product, service or topic that you know something about, or at least, are interested in. You are more more likely to succeed if you are passionate about your subject; what graduate is not passionate about their subject?

You will benefit from joining an affiliate program initially; An affiliate marketing training program is the easiest and quickest way to lead you to success. There are hundreds of programs, and I have researched them all. Joining is usually free, and a reputable program should provide you with all the expert training, resources, research tools, market information, mentoring and support to ensure your success. The program should be able to turn marketers into sales machines, keep you ahead of the game and make you a force to contend with. Be aware of programs that expect you to pay considerable amounts to find out about what they offer. You would not pay a company to interview you; this information should be free. You will need to pay a membership fee for joining; this the norm, but in return your offer should include all the training and resources you need to start your business.

You will need products to promote, so will need to join an affiliate network. The beauty of affiliate marketing is that you do not need to invest in products to sell; you simply market and sell products already offered by merchants. Networks such as ClickBank, LinkShare and CJ.com are reputable networks. There are many networks to choose from; choose those offering a good rate of commission and confirmed payment method. These networks offer thousands of digital products but you will need to learn quickly how to master these networks and achieve the best possible sales potential.

You are far more likely to succeed in maximizing your potential through the use of your own website. Your website will provide you with an identity wherey you can market your products in your own style. You will also be able to target your products to specific markets and update your product offer when applicable. Your marketing efforts will be automated and therefore your earnings potential will be continuous. Websites can be built using free web development programs and do not need to cost the earth.

There are many marketing strategies you are able to use to promote your products; the affiliate program will train you to master these techniques. There are free marketing techniques and paid-for ones. Article marketing is a free marketing technique to get traffic to your email marketing campaign. By writing short articles and submitting them for distribution in the market you will achieve credibility. You will need to write unique, relevant quality content and also unique content. Every article contains a resource box and by-line, including the author's contact details. Writing good articles can achieve valuable backlinks to your site.

Other strategies include Pay-Per-Click, wherey you use advertising mediums such as Google AdWords to promote your offer. E-mail marketing will quickly build you opt-in mailing lists which are great for targeting specific products to customers at specified times, and you can utilize autoresponders to manage your e-mail campaigns. Search Engine Optimization is key to driving traffic to your website and achieving high page ranking with Google, Yahoo and MSN can bring huge amounts of traffic to your products.

Joining a program has other advantages; it will enable you to earn from the outset if you choose one offering promotion incentives; promote the program you have joined, and you are able to earn from day one. Take advantage of your skills and marketing capabilies; learn and earn to put that much-needed experience on your CV. I wish you the best of luck!














Thursday, April 4, 2019

Advertising Network Marketing

Advertising is essential for any business to succeed. This is also true for a network marketing business. Have you run out of leads for your personal business? Have all your friends, family and co-workers finished looking at your advertising? Are you tired of wasting money on pamphlets, magazines, business cards and other advertising methods such as expensive advertising in newspapers and mail?

In network marketing it is about reaching large numbers of people since only 1 to 3 % will join your downline. To reach a large number of people this way of advertising becomes very expensive. By the way, not many people read newspapers anymore. Newspapers are closing all the time or they are not printing a paper anymore but they are charging a fee to read it on the internet.

There are literally thousands of people looking for what you have available by using different tools on the internet. You have a way to increase advertising their network marketing business. All business owners know that an effective advertising method is the key to success. That is why companies spend a lot of money advertising on television, the radio, flyers mailed, and by making phone calls. Without advertising businesses fail. Whether it is a business with a store front, an internet based business, a health care business, or a construction business, they will fail without advertising.

After many years of minimal success in network marketing businesses many network marketers are finding these features offered on the internet to increase advertising results in their business beyond their wildest imaginations.

The largest audience to advertise to is on the internet and there are many new ways to expand advertising and automatically build relationships with those who are looking at network marketing. Some of these advertising tools available are: banners, personal websites, capture pages, blogs, email and autoresponders. You have the power of the internet at your finger tips to grow leads by using these advertising techniques.

These advertising tolls are very self explanatory. They provide easy to follow simple steps to create these advertisements for your business that will work for you while you sleep. The internet never sleeps so neither do your advertising tools you set up for your personal business. The autoresponder will send emails to your leads automatically when they hit your link on your capture page or blog.

Theses are wonderful new features found on the internet for any business to use to increase their productivity. They will work while you sleep building your network marketing business. Check it out.














Sunday, February 3, 2019

Top 10 Car Drawing Books For Beginner Artists

1. How to Draw Cars Like a Pro, 2nd Edition

In this long-awaited follow-up to the best-selling first edition of How to Draw Cars Like a Pro, renamed car designer Thom Taylor goes back to the drawing board to update his classic with all-new illustrations and to expand on such topics as the use of computers in design today. Taylor begins with advice on selecting the proper tools and equipment, then moves on to perspective and proportion, sketching and cartooning, various media, and light, shadow, reflection, color, and even interiors. Written to help enthusiasts at all artistic levels, his book also features more than 200 examples from many of today's top artists in the automated field. Updated to include computerized illustration techniques.

Author: Thom Taylor

2. How To Draw Cars Fast and Easy

How To Draw Cars Fast and Easy is a 134 page car drawing guide in downloadable e-book format, jam-packed from cover to cover with all the tips and techniques previously known by only a small hand of professional designers. This program contains all the information you'll ever need to draw perfect looking cars quickly and easily that will amaze your friends.

Author: Tim Rugendyke

3. How To Design Cars Like a Pro

This book describes how car design and technology work through the eyes of the most talented and powerful car designers in the world. The interviews give a deep understanding of why we see what we see on the highways of the world. Author Tony Lewin has been a highly regarded magazine editor on the world stage for so long that some of the top young guns revealing all in this book were hanging on his words just a few years ago.

Author: Tony Lewin

4. How to Draw & Paint Cars

This book is not about learning how to draw and paint fashionable cars, super cars, tarted up street or 'cool' cars as referred to by some motoring journalists, it is about drawing and painting all types of cars. The author has endeavored to distill experience from many years creating images on this subject into a book that will help and encourage those keen to draw and paint cars, both for pleasure or as a career. The author takes you through the history of the car from it's conception in 1885 to current models with sketches and paintings created in a variety of mediums, with examples and step by step guides. Readers are encouraged to develop their skills, whether raw beginners or accomplished artists. The road to success will not be easy, but, through this book you will learn all the techniques short cuts accumulated over decades by an accomplished commercial artist. Whether for business or pleasure this book is THE handbook for automotive art. With 185 illustrations and step by step guides this is a must have for any budding auto artist.

Author: Tony Gardiner

5. How to Draw Cars the Hot Wheels Way

This book provides excellent how-to-draw detail that is appealing and easy to follow for Hot Wheels (tm) and drawing enthusiasts from ages 10 to adult. Detailed drawing techniques with descriptive captions allow readers to create their own automated designs. Illustrations emphasize how to draw fantasy, custom, concept, and hot rod cars. Author Scott Robertson uses original Mattel art throughout the book. With real Mattel artwork featured in detail, the bo0ok has great appeal for collectors, even if they are not aspiring artists. Because Hot Wheels (tm) diecast cars are modeled after both real and fantasy vehicles, the techniques and interest to readers is the same as for real-life car enthusiasts. Officially licensed by Mattel.

Author: Scott Robertson

6. H-Point: The Fundamentals of Car Design & Packaging

The ultimate reference guide for car designers and automotive engineers! H-Point was written by the pioneer of the Vehicle Architecture course at Art Center College of Design, Stuart Macey along with the Director of Advanced Mobility Research, Geoff Wardle. Currently used as the educational handout for the transportation design students at Art Center, it will now be available to aspiring car creators everywhere, clearly organizing the packaging standards that apply to car and truck design; along with insightful graphic explanations, this book demystifies the automotive design process and allows designers access to an illustrious careers worth of knowledge.

Author: Stuart Macey

7. How to Design Cars Like a Pro

This comprehensive new edition of How to Design Cars Like a Pro provides an in-depth look at modern automotive design. Interviews with leading automotive designers from Ford, BMW, GM Jaguar, Nissan and others, analyzes of past and present trends, studies of individual models and concepts, and much more combine to reveal the fascinating mix of art and science that goes into creating automobiles. This book is a must-have for professional designers, as well as for automotive enthusiasts.

Author: Tony Lewin

8. DRIVE: vehicle sketches and renderings

DRIVE features Scott Robertson's very latest vehicle designs intended for the video game space communicated through skillfully drawn sketches and renderings.

DRIVE builds upon the success of his prior two vehicle design books, Start Your Engines and Lift Off. Featuring four chapters, each representing a different aesthetic theme, Aerospace, Military, Pro Sports and Salvage, conceptual sports cars, big-rigs and off -road vehicle designs are beautifully represented through traditional and digital media sketches, and renderings.

Author: Scott Robertson

9. How to Illustrate and Design Concept Cars

Beginners will find an easy-to-follow introduction to the topic, while more experienced designers can find new inspirations by reading about the author's workflow process. A very interesting book for everyone who loves drawing and rendering cars.

Author: Adrian dewey

10. Start Your Engines: Surface Vehicle Sketches & Renderings from the Drawthrough Collection (Air Vehicle Sketches)

Start Your Engines compiles works from Scott Robertson's vast archives of ground vehicle drawings and renderings, and features the following chapters: Cars, Bicycles, Snowcraft Mechanimals and selected work from the conceptual design of vehicles for the video games Field Commander and Spy Hunter 2. The Cars chapter reviews about half of this book and features original designs both futuristic and retrospective.

Author: Scott Robertson














Monday, January 7, 2019

How to Use Article Marketing to Conquer the Search Engine

Successfully marketing your business online comes down to one very important factor: making search engines work for you. With a well planned article marketing strategy, you can use your knowledge of the product or service you're selling to boost your page rank and conquer the search engine.

Phone books, newspaper ads, and mailed fliers are things of the past. These days, when a consumer is on the hunt for the perfect product they often turn to their computer and the internet. The first place they go is a search engine like Google, Bing or Yahoo. With article distribution, search engine success leads to business success.

Identify Keywords

Identifying and learning to use the best keywords to promote your website is the first step to a successful marketing campaign. Looking at other sites offering similar products and services to the ones you offer can be a great way to start determining strong keywords.

Another strategy is using online keyword tools to determine the keywords customers search most in your genre. Think about the words you would use for a search if you were looking for your own product or service. Make sure you think about everyday people and the terms they would realistically use to find your merchandise.

Once you've got a sturdy list of promising keywords, you'll need to do a little bit of research and learn about how to place and use keywords in the articles you distribute. Keyword density is a very important factor when working with article distribution.

Websites should generally never contain more than 7 percent keyword density. The optimal keyword density for website content is 3 to 4 percent, meaning that for every 100 words you write, no more than four should be a keyword. For articles you write and distribute, it's best to stick below 2 percent.

Keyword stuffing, or using too many keywords, is highly frowned upon by article publishers. It can cause rejected content and can also trick spiders and crawlers into wrongly indexing your site or article. Using too many keywords in content can also cause your content to sound a lot like spam.

Article Marketing Strategy

Once you've got the keyword game down, a good article marketing strategy is one of the best ways to increase your search engine results. Distributing original content to publishers online creates opportunities for search engines to find your material and lead customers back to your website.

One important aspect of your article marketing strategy is focusing on multiple products. Product reviews on a single topic are often considered unobjective spam. To highlight a specific product in an article, you must include at least two other comparable products.

Consumers are looking for a merchant they can trust, and good communication skills and relevant information pave the way to that relationship. Articles should be designed to share your knowledge and information with your niche of potential customer.

The bottom line is that websites filled with quality, custom content are going to receive much higher page ranks than those filled with random, biased, and questionable information. Focus on keeping your content simple and relevant at the same time.

Article Distribution

This is where the difference comes in between advertising with banners, graphics and forums with backlinks and advertising with original content through article distribution. At first glance, more seems like a good strategy, but search engines actually like links that are relevant.

The relevancy of a link is based on the content of the website on which it appears, and the content of the website it links back to. Posting a link to a dog food website from an auto parts website will definitely not lead to high page rank. However, posting a link from a dog food website to a dog health and wellness website earns points for being relevant and useful.

Search engine results are important for many reasons, but they can also be a great way to judge how your articles are doing. By searching for your own articles by title or a specific section of content, you can see how many times they've been republished. Every article marketing strategy must include a strong article distribution service.














Wednesday, April 3, 2019

7 Powerful Ways To Make Money From Adsense Using Only Free Tools

There is really no doubt that there are amazing incomes currently being made on Google AdSense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their AdSense sites every day.

Actually there are a lot of increasingly creative ways to make money and maximize on AdSense earnings that are being discovered and also being put to use every day. And what's even more fascinating is the fact that most of these tools being used do not cost anything. They are actually free. Here are 7 of the most effective currently being used.

a) Ways to make money from AdSense by distributing articles through ezine and article announcement lists

Some of the most effective methods ways to make money from AdSense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can so give a lot of visibility and drive tons of highly targetd traffic to your AdSense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.

Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message among the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your AdSense site feeling cheated. And believe me, you do not want to cause this sort of reaction because it is definitely not one of the ways o make money from AdSense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your AdSense site.

Within a very short of consistently applying this technique, my daily AdSense earnings increased seven-fold.

b) Ways to make money from AdSense by distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I do not. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.

Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when individuals find your articles useful enough to re-post at their sites.

The more new articles you release to these sites every week, the more targeted traffic your AdSense sites will receive. This is in fact one of the most effective ways of making money consistently from AdSense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one of the adsense ads posted there.

c) Ways to make money from AdSense by Using Articles And A Viral Marketing Website

Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

There is one of the very simple ways to make money from AdSense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anyone who signs up at your site will have to visit your AdSense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your AdSense site.

Find more details on this at my blog which address you'll find in the resource box below.

Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this tool more than makes up for this.

d) Ways to make money from AdSense with Your Email signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forward all the time and are even copied to several other people sometimes.

Do not waste another minute. Go to all your email accounts right now and create a signature that points to your AdSense site or sites.

Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.

e) Ways to make money from AdSense By Asking Questions At Discussion groups

I recently had an interesting conversation with a young Internet and computer techie. He asked me if there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than trying to sell his own advice.

There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.

These forums can easily be found through you favorite search engine.

f) Ways to make money from AdSense By Bartering your online skills for valuable AdSense keywords

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; "What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. to send them money for an item they need.

You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable AdSense keywords. Valuable AdSense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable AdSense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.

g) Ways to make money from AdSense By Sending Teaser Emails

To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You'll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your share share of SPAM or unsolicited email. All this is "gold" lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out "teaser emails about the most interesting aspects of content at your site. to send out teaser email on this content here is how I would construct it;

Subject: Free Tools Currently Being Used To Increase AdSense Earnings

Hello,

Just thought you might be interested in this subject, since so many people online use AdSense these days. If not please accept my sincere apologies. Details are at my site.

www. your site's address .com

Regards,
Chris.

I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.

These are just some of the many creative ways to make money from Adsense.














Friday, March 29, 2019

The Keys of Life - How to be Happy

As a life coach for a number of years now, I have been exposed to the concepts and tools necessary for creating a happy life. This information is not just text book theory, it is real, and I am proud to say that I am making a difference in such a positive way that both my clients and my children will maintain a real advantage in their future.

So what are the messages I attend? What are the tools I employ? And what is the language I maintain for a healthy mind? There are many imaginative ideas one can institute within the household to create awareness, and these examples seem to work for us, not always immediately, but I feel certain they will play out in a positive way in the future. When one singles out each item individually, they may seem too simple to make a difference, however when combined with a full understanding of the technology they begin to make a lot more sense.

So why is it that human animals are so unhappy? Why do we hear that 1 in 4 Australians are clinically depressed? This article would be too long if I were to cover all the reasons, but I will attempt to address a number of them.

1. We compare upwards.

There are so many things around us that make our life "easier" and provide us with more leisure time: .... DVD players, washing machines, fancy cars, play stations etc .. As we have more leisure time, these materialistic things help us fill our days, they make us "look good" and possibly temporarily happy, and more importantly provide us with the things that someone else does not have.

So what happens to the people who do not have some or all of these items? Children want what others have and feel that these things will make them and their lives more interesting and fun. We all want things. We do not need them, we just want them. We want them because our friends appear happier, and we want to be a part of that. So we compare upwards and we look to what we do not have that create a par. It's this vacuum that gives us a feeling of not being complete and we think we are not able to be happy. How often do we compare downwards? How often do we stop and say, "I am so happy to be free and can play with my children at the park", "I am so happy that I am alive and have food on the table". "I am so happy to be healthy and am not in hospital recovering from cancer."

I am consistently reminding my children to not only appreciate what they have, but to create a list on a daily basis of all the things they appreciate. The appreciation list can be as simple as "I appreciate getting a call from my friend earlier today". We need to balance out our comparison mechanism. It is becoming so increasingly difficult with society becoming more affluent, and the media controlling what we are told to think. We really have to start working hard at this. We have to start playing the game of life, so that it starts to work in our favor because as I look around at the number of overweight, depressed people and the state of this planet, we are losing the battle.

What else do I do to make my children aware? For many years I have been telling my kids to mute the ads on television. The marketing people who create these advertisements are a lot smarter than we are. They cleverly use positive associations to sell their products with no regard for what or how it is effecting our comparison state. They use anchors and leverage us into softening our brains.

I have signs around the house and try to create a balance. Small posters that say things like "A week of need not want", "A month of NOW!", "Do not complain about it, change it or fix it", "A situation needs to be either deal with or accepted" "Why make it a problem? There are no problems in the NOW." These signs inspire discussion and subliminal alterations to my children's assessment of life.

2. We have an obscured concept of what success is.

Many people in the western world think that success is a house, car, money, and possessions. You do not have to look far at the statistics to discover that the financially wealthy are not necessarily happier than those with less financial means and are more challenged financially. Who was it that stated:
"Today, we have more experts but more problems, more medicine but less wellness.
Bottom line, happiness has little to do with money. It is our state of mind. I remember when I was in my teens thinking that if I had enough money just for my bus transport I would be so happy. Then I got older and all of a sudden, it was not enough, I wanted a car etc. You know what I mean. Look around you, see how much STUFF you have, is it made up of a NEED or a WANT. Do you remember how happy you were when you only had a few boxes in your life, no baggage. Then you start to fill it up with stuff. Did it make you happier? Ladies and Gentleman, this is not success. It is empty and lacks value. And it never ends. This path will continuously be fed by trying to get somewhere, and humans do not realize that there is nowhere to get. We are creating dreams about "some day, one day". When I finally get my BMW then I will go camping with my family. When I just get $ x, then I will start a family, When I finally drop 7kilo I will be happier with my weight. The time is NOW, right now. This moment. Do not wait, do it now. Go on that trip, get involved with needy children, do that thing you have always said you would like to do. Help the less privileged. Just remember if you have food in the refrigerator, clothes on your back, a roof over your head, and a place to sleep, you are richer than 75% of this world. If you have money in the bank, in your wallet, and spare change in a dish someplace, you are among the top 8% of the world's wealthy. Success is finding YOUR OWN passion, discovering what you want to do with your life and going for it 200%. Not doing what others tell you. Start today. Learn about yourself, then create the most amazing possibilities for yourself.
Life is beautiful and the universe if perfect in every way. All you have to do is allow yourself see how beautiful things are, how wonderful you are, and start to become part of what is already perfect.

3. Communication:

You do not have go go back many years to see how communication has changed. Think back to the days when you would walk along the street, take public transport and people would say "Gday" "Lovely day" etc. On face value it does not mean very much, but this is the game of life we ​​are not playing any more. We prefer to sit opposite a computer, answer emails, play computers games, swim in our pools at home, watch TV etc, left to communicate with our own "little voice". In fact with 50,000 thousand thoughts we have on a daily basis, it seems that we are spending more and more time "ALONE". Now that would be OK if our internal communication was open to new ideas, with a potential to create thought- provoking new concepts and important issues in life. However, the internal chatter is so limited, and has become so molded by our clever governments and advertising geniuses, that we do not have a chance. That's because we are only working from a position of what we know we know and what we know we do not know. It has left no room for all the things we do not know we do not know. We can only get access to those blind spots in our life if we have other people expose them. We can only get it by being present to our voices. We can only get it from others. If you were to engage in a conversation with that old lady on a bus, imagine what pearls of wisdom you may get from her. Or that gem from that person we chatted to while waiting at the checkout at the supermarket. We have been all the way to the moon and back, but have trouble crossing the street to meet our neighbor. We have acquired outer space but not inner space. We need to get back to basics and start talking. We will all begin to discover that pretty much all people in the universe want the same things and generally think similar thoughts. We all want to be happy. 

I am continuously chatting to people, smiling as I walk past people, and I let my children see that, we discuss it continuously and make points of interest to what goes on. Continuing talking about the concepts of how people are trying to "look good and trying to avoid looking bad", and all about "life". Remember your children are not getting an education about "life" from school where they spend most of their days. Do not forget that you DID NOT GET ANY EDUCATION AT SCHOOL ABOUT LIFE. So get learning, get educated and start educating the children. It will help them with their health, relationships and conventional education.

I encourage you to consider that life is beautiful, and note that we have learned to make a living but not a life and we have added years to our lives, but not life to our years.

What I do:

Among other things, I provide face to face life coaching in Melbourne Australia. I am continuously making a difference in people's lives. I know that 5 minutes before I die I wont be thinking about the house or car I did or did not have, but I will be smiling at the thought of the numerous people whose lives have been effected positively by my input. It is the most rewarding life I could lead and I could ever pursue.

jonathan@lourie.org