Advertising Network Marketing

Advertising is essential for any business to succeed. This is also true for a network marketing business. Have you run out of leads for your personal business? Have all your friends, family and co-workers finished looking at your advertising? Are you tired of wasting money on pamphlets, magazines, business cards and other advertising methods such as expensive advertising in newspapers and mail?

In network marketing it is about reaching large numbers of people since only 1 to 3 % will join your downline. To reach a large number of people this way of advertising becomes very expensive. By the way, not many people read newspapers anymore. Newspapers are closing all the time or they are not printing a paper anymore but they are charging a fee to read it on the internet.

There are literally thousands of people looking for what you have available by using different tools on the internet. You have a way to increase advertising their network marketing business. All business owners know that an effective advertising method is the key to success. That is why companies spend a lot of money advertising on television, the radio, flyers mailed, and by making phone calls. Without advertising businesses fail. Whether it is a business with a store front, an internet based business, a health care business, or a construction business, they will fail without advertising.

After many years of minimal success in network marketing businesses many network marketers are finding these features offered on the internet to increase advertising results in their business beyond their wildest imaginations.

The largest audience to advertise to is on the internet and there are many new ways to expand advertising and automatically build relationships with those who are looking at network marketing. Some of these advertising tools available are: banners, personal websites, capture pages, blogs, email and autoresponders. You have the power of the internet at your finger tips to grow leads by using these advertising techniques.

These advertising tolls are very self explanatory. They provide easy to follow simple steps to create these advertisements for your business that will work for you while you sleep. The internet never sleeps so neither do your advertising tools you set up for your personal business. The autoresponder will send emails to your leads automatically when they hit your link on your capture page or blog.

Theses are wonderful new features found on the internet for any business to use to increase their productivity. They will work while you sleep building your network marketing business. Check it out.

The Evolution of Marketing Automation

While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer's lives and affecting it at a rapid pace.

Fortunately, from radio to internet and smart-phones, nowdays technology has revolutionized the ways marketers can reach their potential customers. But, back then in the late 50's, with almost no effective marketing channel, companies were finding it challenging to approach a huge customer base.

This is how automation technology came into existence. It has traced its origins back from a Customer Relationship Management or CRM that came out of Rolodexes and a pack of business cards. It acted as a rescuer for the companies who were endeavoring to maintain their employees and client's records into a central knowledge group. But, in no course of time, it became the fundamental business element and started finding its applications in professional business services as well.

During the late 1980s, CRM platforms had gained more power in terms of customer support servicing, sales management, and forecasting. But, the high price tag kept it limited to few multinational corporations.

In 1999, Mark Benioff, the founder of Salesforce, invented the Monthly License (MLC) fee model, with aiming to offer cost-effective and agile business model, that further introduced SaaS or Software as a Service. And in contrast, this technology evolved out as an amalgam of email capability, web analytics, and the Marketing Resource Management (MRM). With the advent of the internet, marketers were seeking potential ways to reach their customers. The pioneer of this space Eloqua came in 1999 and developed a product, later renamed as automated marketing service in 2003.

Soon, the success of this trend led to the arrival of more players in the market such as Pardot, HubSpot, WhatsNexx etc, and industry started gaining momentum while shifting marketing automation services to cloud platforms.

By 2008, new platforms such as HubSpot, Act-On, rule the market, and the advent of social media marketing, content management, search engine optimization made marketers incorporating a variety of automation tools.

In the period 2013-2014, the automation industry witnessed a huge growth financially through acquisitions when a giant marketing software company ExactTarget acquired a marketing automation company Pardot for $ 95.5 million and in turn, salesforce.com spent $ 2.5 billion to acquire ExactTarget, This is recorded as its largest acquisition ever.

I found people wondering if CRM and marketing automation co-exists. In fact, few consider the later as a subset of the CRM industry which follows one of the marketing laws proposed by Al Ries and Jack Trout. To clarify, CRM is sales focused software while the other is user-centric software that completely focuses on marketing strategy. Where a CRM manages company's interactions with their customers, a automation software streamlines company's marketing tasks, and work-flows. However, these two, together, go hands in hand and reinforce company's insights and efficiencies. A good CRM-marketing automation integration unleashes an opportunity to handle data management and strategies marketing plans.

It can filter relevant data and required fields to standardize tagging and data, and ideal processes. Also, it can run auto-cleaning processes to clean the dumped data in a CRM system. Businesses utilizing automation software have witnessed an incredible growth of 451% in qualified leads and 14.5% in sales productivity as well as 12.2% marketing overhead reduction. We can conclude by saying that the future of marketing completely belongs to Marketing Automation.