Differentiation And Positioning For Authors

Introduction

The never-ending quest to get more readers, and their hard-earned money, is more competitive now than it has ever been before. And as you may have already surmised from your efforts to sell your own books, in order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the reader solve their problems. And fortunately for you and me, this is not a difficult or overly sophisticated thing to accomplish. And luckily for us, it is something that most other authors do not bother toacheve.

What Is "Differentiation"?

The definition of "difference" is as simple and straightforward as it sounds. What attributes do you and your book have that the readers will see as different and desirable? How are you and your book different from other authors and their books? What makes you a better expert in your subject matter? Why should the reader believe that you and your book can do a better job of helping them solve their problems? Why should the reader listen to you over the thousands of other authors? You need to take a hard introspective look at yourself and answer these questions as honestly as possible. If there is any hint of dishonesty in your answers, the reader will see right though it, and NEVER trust you again. This is not a time to be slick or boastful - just speak from your heart. Readers will immediately know and appreciate the difference.

For example, if you write about nursing, sometimes your unique value is that you have been a teaching instructor and director of nursing education for nurses and nursing students for over thirty-five years. And you have an extensive experience in critical care, informatics, and policy-and-procedures. You have also won several awards for your teaching from different hospitals and nursing organizations. You have been a medical consultant and advisor to a popular video game. You have been teaching nurses about several different aspects of nursing, as well as teaching other nurses how to become nursing teachers. All of this helps differentiate you from the other nursing authors.

What Is "Positioning"?

The definition of "positioning" is also as simple and straightforward as it sounds. Where are you and your book positioned within your niche? For example, your general subject matter may be nursing, but your particular niche may be "critical-care nursing". Then you might also have a "micro-niche" of an even more specific topic within critical-care. You may also position yourself as, for example, the author who speaks at those big critical-care nursing conferences, or the one that makes all the critical-care videos. So, with all of this in mind, how do you, as well as your audience, see you? What is your audience's perception of you? What do they see as your expertise? What do you see as your expertise? What position in the market are you occupying, or trying to occupy, that makes you unique?

How Do They Relate To Each Other?

Differentiation and positioning go hand-in-hand together - just like you and your book. Once you have decided how best to differentiate yourself and your book from your competition, you can then determine how best to position yourself for your audience - based on their wants and needs, and also on what the other authors are not doing a good job of covering. It will now be your job to communicate and show your audience how you differentiate yourself from the other authors, and how you are positioning yourself within your particular niche.

Conclusion

Once you decide how you want to differentiate and position yourself and your book, you will start to build a bigger and more devoted audience. You will become the go-to person for your particular niche. Now go to the authors that you like and admire the most, and determine how they are differentiating and positioning themselves and their books. You most likely already know how to differentiate and position yourself - but have simply been afraid to make such a commitment. But by exploring how other authors are doing it, you will quickly see how simple a process it can be.

Definitions Of The Most Common Medicare Terms

There are a number of Medicare terms that everyone should know if they are policy holders or are about to be. We have listed the more common ones below.

Appeal - a formal complaint that an individual files if certain drugs and services are not covered by their particular Medicare plan when they feel that they should be.

Co-pay - the portion of any medical services and / or prescription medications that you are responsible for paying.

Deductible - the amount of money that must be paid by the insured for medical care before Medicare covers any such expenses.

Doug dungeon hole - the coverage gap found in some Medicare drug plans (scheduled to close in 2020).

Dual eligibility - refers to being eligible for both Medicaid and Medicare.

Enrollment period - the limited time period that an individual can enroll in a health care plan or switch to a different one.

Grievance - a formal complaint made to Medicare when your health care plan or the person administrating medical treatment to you has treated you improperly or poorly.

Home health care - short-term care provided while you are recovering at home from an illness or injury. Occasional part-time skilled care as well as some medical equipment, services, and supplies are included in a home health care plan.

Hospice care - care administrated to those individuals with a terminal illness or medical condition (covered in Part A). Counseling and physical care are included.

Long-term care - Medicare does not cover ungoing health or personal care that an assisted living facility or a nursing home would provide.

Medicaid - federal and state programs that are separate from Medicare. This assists those individuals with limited assets and low incomes to pay for their medical expenses.

Medicare Advantage - alternative health care for Parts A and B that are provided by a private insurance carrier.

Medicare Part A - pays for hospitice care, hospital stays, and some home health care.

Medicare Part B - pays for lab tests, medical equipment, physician visits, and some medical services.

Medicare Part D - coverage that is provided for some brand name and generic medicines.

Medigap - private insurance that covers the gaps in Part A and Part B coverage. It is also sometimes referred to as Medicare Supplemental Insurance.

Out-of-pocket expenses - those expenses that you are responsible for and are not covered by Medicare insurance.

Premiums - payments for health care coverage that is usually made on a monthly basis.

Skilled nursing care - medical care provided by licensed LPN's (Licensed Practical Nurses) or RN's (Registered Nurses).

For more information, the entire Medicare glossary is available online at the US Government Site for Medicare.

Digital Images Taken On A Portable Xray System Can Be Viewed Most Effectively Using A Dicom Viewer

Portable x-ray units make it possible for doctors and veterinarians to take their practices on the road when needed. Some offices are completely portable, and go to their patients wherever they are, while others have both a home office and mobile services. If you are considering a portable xray system, it is good to know that you can get the final results by viewing the digital images you take in the field with a professional Dicom viewer.

A viewer consists of hardware and software designed for viewing digital medical images to the best effect. Many times a viewer is used in conjunction with a medical-grade digital-graphics monitor for the best display. The monitors currently available are sized to suit the types of digital x-rays that you normally take, and include those wide enough for single-screen viewing of full chest x-rays and other types of digital images. Physicians turn to a medical viewer to ensure that they have the best resolution possible from each diagnostic tool that they use in their practice.

When you use your portable x-ray setup, you have a couple of different options for viewing. Some imaging machines allow you to view the image directly on the unit. Others can be connected to a laptop computer with the appropriate software, so that you can view the images on your laptop.

Another way to view the images is to print copies when you have a printer attached to your mobile imaging system. Or, if your laptop is connected to a PACS system as well as a wireless internet connection, you can send your digital images taken in the field back to your home office for further study and storage.

When a physician or veterinarian is equipped with diagnostic tools that are mobile, a whole new level of patient care is possible. There are some patients who are unable to visit you at your home office. These can include those in nursing homes, convalescent centers, as well as people on cruise ships or even athletes playing sports in stadiums. Veterinarians often have to travel to their patients in order to provide routine health care, and a mobile x-ray system can help to provide you with the diagnostic information you need for accuracy in diagnoses.

The Benefits of Mahjong Games

Mahjong games owe their origin to China and they are played through use of tiles. It was not until in the 1920's that its popularity in countries such as the US begun. It is an intelligence game and requires a high sense of concentration. While it is a difficult game to master and learn, once a player gets the idea behind it, it becomes easy to excel in a limitless manner. Ordinarily, these require four players and while this is the case, there are variations. There are several benefits associated with it and some of these are as highlighted below.

Treatment of Dementia
Mahjong games can be classed as cognitive games and researchers claim that it has the ability of treating dementia. It requires a high sense of concentration, planning, calculating skills and memory and as such, a player's memory is always sharpened. Those people who play these games have the ability of developing cognitive measures and these effects last for a long duration if for any reason, they skip playing for a month.

Improvement of Cognitive Abilities
A large number of seniors suffer from dementia at one point in their life and by indulging in this they have a better chance of ensuring that this does not happen. This is because it sharpens memory skills and aids in keeping the mind sharp. In essence, they work in the same way as crossword puzzles. It also improves the player's ability to react to different types of situations and this increases the capacity of making fast decisions. When this is employed in the right manner, it also translates to improved living skills among individuals suffering from dementia.

Social Outlet
This is seen as an ideal social outlet for people from all groups and especially seniors. Socialization is important for this group and because of the benefits mentioned earlier, this gives them the chance to enjoy this end. Whether they choose to play from a senior's home or a nursing center, it serves the same purpose and this is seen as a major boost.

Multi-age
People from different age groups can enjoy the benefits associated with this sport. Children for instance, can learn how to play online. Due to the level of concentration it demands, it is seen as an ideal educational option for kids. What is more, it is seen as an ideal way of having fun while at the same time developing cognitive skills for this age group. In order to enjoy Mahjong games, one has to be calculating, strategic and lucky as well.

Fenugreek Breast Enlargement - 3 Things Needed For Fenugreek Breasts Augmentation

Rather than to merely ingest breast enlargement supplements and pray for miracles to occur, it is far better for you to know the facts about Fenugreek breast supplementation. Particularly, in the current worldwide marketplace for natural breast enlargement without surgery, one of the most common ingredients you will find included within top-notch breast augmentation supplements is Fenugreek.

Thus, it can become a great benefit for you to know exactly what Fenugreek breast enlargement should truly comprise. Now, you will encounter one problem when you attempt to gather research data on the success rate of this nutrition enhancing herb.

The reason why the above rings true is because worldwide or even United-States-only statistics about Fenugreek breast size remain generally lacking. The greatest supportive details happen to originate from foreign countries like China, Egypt, or India, for example, where usage of this supplement has a much longer history and people speak out about its actual and lasting benefits.

For the most part, Americans are still guessing and hoping that at least SOME partial benefit can come from herbal breast supplementation or utilization. On that note, here are the basic facts about WHAT the Fenugreek breast enlargement herb basically comprises.

-- Fenugreek contains "saponins" that also tend to inhibit the absorption of bad cholesterol.

-- Within the body, absorbed Fenugreek molecules create a fiber very similar to mucilage, providing a helpful "stickiness."

-- The Fenugreek herb can offer possible benefits in blood sugar and body weight lowering.

Yet, for purposes of natural breast enhancement, here is the reality:

Fenugreek intake tends to increase breast size plus milk production primarily for nursing mothers. Thus, only very partial perks like these can come to ordinary women who simply want to expand their breast tissue for non-feeding purposes.

However, the very slight feelings of fullness that DO come from using this breast enhancement herbal supplement are enough for many women to appreciate. Normally, ladies tend to rely upon ONLY ONE SOURCE for comprehensive breast augmentation -- and, especially in regard to Fenugreek breast enlargement, herein lay one of the central problems that cause countless individuals to miss the mark of natural breast enhancement achievement.

Enhancing your breasts in a natural way calls for MULTIPLE holistic approaches. In order to maximize your success, you must combine these techniques in a synergistic plus intentionally combined way.

The previous explanation about the PHYSICAL properties of Fenugreek provides you with a clearer understanding of its herbal foundation; however, be it known that breast enlargement supplements do NOT work successfully in an "isolated" mode. Meaning, there are at least three other things you must do in order to make herbal breast augmentation work for you.

You can use the following three tips to secure your Fenugreek breast enlargement goals:

ONE: NUTRITION -- It is possible for breasts to shrink because of poor nutrition. Therefore, consume the types of foods that tend to enhance breast appearance, fullness, and growth. Here, even Fenugreek is a food-based nutrient, and its mucilaginous consistency tends to apply an appearance of fullness over time.

TWO: EXERCISE & WEIGHT LIFTING -- Support the very foundation of your breast tissue by pumping up the muscle layers upon which they rest. You may be hearing this tip very often; however, there is one missing element. That is, while BUILDING up breast tissue via exercise, you can also use AEROBIC exercises to REDUCE the midsection of your body. Thus, a thin and firm waist line does wonders for the appearance and contour of your entire body.

Continuing with your three tips for Fenugreek breast enlargement...

THREE: Apply phyto-estrogen cream topically to the skin of breast regions; yet, using such creams in combination with thorough and safe breast massage stroking is the best way to apply them. In this way, you will be giving your breasts the PHYSICAL activity they need, plus stimulate the mild inner workings of breast hormonal function.