How to Design and Layout a Coffee Shop Or Espresso Bar

If you are planning to open an espresso bar/coffee shop, then developing an efficient store design and layout will be one of the most important factors in positioning your business for success.

Speed of service is critical to the profitability of a coffee business. An efficient ergonomic store design will allow you to maximize your sales by serving as many customers as possible during peak business periods. Even though your business may be open 12 to 16 hours a day, in reality, 80% of your sales will probably occur during 20% of those hours. Coffee is primarily a morning beverage, so your busy times of day (those times when you are most likely to have a line of waiting customers), may be from 6:30AM to 8:30AM, and then again around lunchtime. If you have a poor store layout, that does not provide a logical and efficient flow for customers and employees, then the speed of customer service and product preparation will be impaired.

Think of it like this; if someone pulls open the front door of your store, and they see 5 people are waiting in line to order, there's a good chance they'll come in, wait in line, and make a purchase. But, if they see that 20 people are waiting in line, there is a high probability that they may determine that the wait will be too long, and they will simply get coffee somewhere else. This is money that just escaped your cash register! And, if they come to your store multiple times, and frequently find a long line of waiting customers, they may decide you are not a viable option for coffee, and will probably never return. Poor design slows down the entire service process, resulting in a longer line of waiting customers, and lost sales. So in reality, your daily business income will be dependent upon how many customers you can serve during peak business periods, and good store design will be essential to achieving that objective!

The financial impact of a poor store design can be significant. For the sake of this example, let's say the average customer transaction for your coffee business will be $3.75. If you have a line of waiting customers each morning between 7:00 AM and 8:30 AM, this means you have 90 minutes of crunch time, in which you must drive through as many customers as possible. If you can service a customer every 45 seconds, you will serve 120 customers during this 90 minutes. But, if it takes you 1 minute 15 seconds to service each customer, then you will only be able to serve 72 customers. 120 customers x $3.75 = $450.00 x 30 business days per month = $13,500. 72 customers x $3.75 = $270.00 x 30 business days per month = $8,100. This represents a difference of $5,400 in sales per month ($64,800 per year), coming from just 90-minutes of business activity each day!

So how should you go about designing your coffee bar? First, understand that putting together a good design is like assembling a puzzle. You have to fit all the pieces in the proper relationship to each other to end up with the desired picture. This may require some trial and error to get things right. I've designed hundreds of coffee bar over the past 15 years, and I can truthfully tell you from experience, it still usually takes me a couple of attempts to produce an optimal design.

The design process begins by determining your menu and other desired store features. If you plan to do in-store baking, then obviously you'll need to include in your plan an oven, exhaust hood, sheet pan rack, a large prep table, and perhaps a mixer. If you plan to have a private meeting room for large groups, then an extra 200 sq. ft. or more will need to be designed-in, in addition to the square footage you are already allocating for normal customer seating.

Your intended menu and other business features should also drive decisions about the size of location you select. How many square feet will be required to fit in all the necessary equipment, fixtures, and other features, along with your desired seating capacity?

Typically, just the space required for the front of the house service area, (cash register, brewing & espresso equipment, pastry case, blenders, etc.), back of the house (storage, prep, dishwashing and office areas), and 2-ADA restrooms, will consume about 800 sq. ft. If space for extensive food prep, baking, coffee roasting, or cooking will be required, this square footage may increase to 1,000 to 1,200, or more. What ever is left over within your space after that, will become your seating area.

So, a typical 1,000 sq. ft coffee bar, serving beverages and simple pastries only, will probably allow for the seating of 15 to 20 customers - max! Increase that square footage to 1,200 sq. ft., and seating should increase to 30, or 35. If you plan to prepare sandwiches, salads, and some other food items on site, 1,400 to 1,600 sq. ft. should provide enough space to seat 35 to 50, respectively.

Next, you will have to determine the tasks that will be performed by each employee position, so that the equipment and fixtures necessary to accomplish those tasks can be located in the appropriate places.

Normally, your cashier will operate the cash register, brew and serve drip coffee, and serve pastries and desserts. Your barista will make all your espresso-based beverages, tea, chai, hot chocolate, Italian sodas, as well as all the blender beverages. If you'll be preparing sandwiches, panini, wraps, salads, snacks and appetizers, or will be baking on-site, then a person dedicated to food prep will be necessary. And, if you anticipate high volume, and will be serving in or on ceramics, a bus-person/dishwasher may be a necessity.

After you have determined what you will be serving, the space you will be leasing, and what each employee will be responsible for, you will then be ready to begin your design process. I usually start my design work from the back door of the space and work my way forward. You'll need to design in all of the features that will be necessary to satisfy your bureaucracies and facilitate your menu, before you make plans for the customer seating area.

Your back door will most likely have to serve as an emergency fire exit, so you'll need a hallway connecting it with your dining room. Locating your 2-ADA restrooms off of this hallway would make good sense. And, because delivery of products will also probably occur through your back door, having access to your back of the house storage area would also be convenient.

In the back of the house, at minimum, you will need to include a water heater, water purification system, dry storage area, back-up refrigerator and freezer storage, ice maker, an office, 3-compartment ware washing sink, rack for washed wares, mop bucket sink, and a hand washing sink. Do any food prep, and the addition of a food prep sink and prep table will be necessary. If doing baking, gelato making, full cooking, or coffee roasting, all the equipment necessary for those functions will also need to be added.

After all the features have been designed into the back of the house, you will then be ready to start your design work on the front of the house service and beverage preparation area. This area will probably include a pastry case, cash register(s), drip coffee brewer and grinder(s), espresso machine and grinders, a dipper well, possibly a granita machine, blenders, ice holding bin, blender rinse sink, hand washing sink, under counter refrigeration (under espresso machine and blenders), and a microwave oven.

If serving food beyond simple pastries and desserts, you may need to add a panini toaster grill, a refrigerated sandwich/salad preparation table, soup cooker/warmer, a bread toaster, etc. If you plan to serve pre made, ready to serve sandwiches, wraps, and salads, along with a selection of bottled beverages, an open-front, reach-in merchandising refrigerator should be considered. Serving ice cream or gelato? If the answer is yes, then an ice cream or gelato dipping cabinet will be necessary along with an additional dipper well.

Finally, when all the working areas of the bar have been designed, the customer seating area can be laid out. This will, of course, include your cafe tables and chairs, couches and comfortable upholstered chairs, coffee tables, and perhaps a window or stand-up bar with bar stools. Impulse-buy and retail merchandise shelves should be established, and a condiment bar should be located close to where customers will pick-up their beverages.

A quick word about couches, large upholstered chairs, and coffee tables. Living room type furniture takes up a lot of space. If you plan to be opening evenings, and will perhaps serve beer and wine, and having comfortable seating will be important for creating a relaxing ambiance, then by all means do it. But if you have limited seating space, and are not trying to encourage people to relax and stay for long periods of time, then stick with cafe tables and chairs. The more people you can seat, the greater your income potential!

Features from the front door to the condiment bar should be arranged in a logical, sequential order. As your customers enter the front door, their travel path should take them past your impulse-buy merchandise display, and the pastry case, before they arrive at the point of order (where your cashier, cash register, and menu-board will be located). Exposing customers to your impulse items and pastries, before they order, will greatly increase their sales. Then, after the order and payment has been taken, they should proceed down-line away from the cash register to pick-up their beverage, and finally, the condiment bar should be located beyond that point. Be sure to separate your point of order from the point of product pick-up by at least six feet, otherwise customers waiting for their beverage may begin to intrude into the space of those ordering.

Don't make the mistakes that many inexperienced designers commonly make. They arrange these features in a haphazard way, so that customers have to change direction, and cut back through the line of awaiting customers to proceed to their next destination in the service sequence. Or, wanting to make their espresso machine a focal point to those entering the store, they place it before the cashier along the customer's path of travel. Customers inevitably end up trying to order from the barista before they are informed that they need to proceed to the cashier first. If this happens dozens of times each day, confusion and slowed beverage production will be the result.

On the employee's side of the counter, work and product flow are even more important. Any unnecessary steps or wasted movements that result from a less than optimal design will slow down employee production. All products should flow seamlesly in one direction towards the ultimate point of pick-up. For example, if preparing a particular item is a 3-step process, then placement of equipment should allow for the 3 steps to occur in order, in one linear direction, with the final step occurring closest to the point where customers will be served.

Equipment should be grouped together so that it is in the immediate proximity of the employee(s) who will be using it. Beyond the actual equipment, empty spaces must be left on the counter top to store ingredients and small wares (tools) used in product preparation. Counter top space will also be needed where menu items will actually be assembled. Think of the grouping of equipment for different job functions as stations. Try to keep different stations compact and in close working proximity to each other, but make sure that there is enough space between each so that employee working-paths don't cross, which could contribute to employee collisions.

Creating defined work stations will allow you to put multiple employees behind the counter when needed. When it is busy, you may need to have 2 cashiers, another person just bagging pastries and brewing coffee, 2 baristas behind the espresso machine, a maybe even a dedicated person working the blenders. If you're preparing sandwiches and salads to order, then another person may need to be added to handle that task. Keeping your stations in close proximity to each other will allow one employee to easily access all equipment during very slow periods of business, thus saving you valuable labor dollars.

When you arrange equipment in relationship to each other, keep in mind that most people are right handed. Stepping to the right of the espresso machine to access the espresso grinder will feel more comfortable than having to move to the left. Likewise, place your ice storage bin to the right of your blenders, so when you scoop ice, you can hold the cup or blender pitcher in your left hand, and scoop with your right.

As you create your store layout, the equipment you select should fit your space and the needs of your anticipated business volume. A busy location will most likely require a dual or twin, air pot, drip coffee brewer (one that can brew 2 pots at the same time), as opposed to a single brewer. If you anticipate selling a lot of blended and ice drinks, then an under counter ice maker, one that can only produce 100 pounds of ice or less per day, will not be sufficient. You should instead locate a high-capacity ice maker (one that can make 400 or 500 lbs. per day) in the back of the house, and transport ice to an ice holding bin up front. Plan to bring in frozen desserts and ice cream? Then a 1 door reach-in freezer in the back of he house will probably be inadequate for you storage needs, so you'll need to consider a 2 or 3 door. I always recommend a 3-group espresso machine for any location that may generate 150 drinks per day or more. And, I can tell you from experience, you can never have too much dry or refrigerated storage space!

Make sure that any equipment you select will be acceptable with your local bureaucracy before your purchase and take delivery of it. All equipment will typically need to be NSF & UL approved, or have a similar, acceptable, foreign certification equivalent. Your bureaucracy will most likely want to see manufacturer specification sheets on all equipment to verify this fact, before they'll approve your plans.

ADA (American's with Disabilities Act) compliance will also come into play when you are designing your coffee bar. In some areas of the country, this will only apply to those areas of your store that will be used by customers. However, other bureaucracies may require your entire store to be ADA compliant. Following are some of the basic requirements of compliance with the code:

• All hallways and isle ways must be 5 feet wide (minimum).

• All countertop working heights must be 34 inches high (instead of normal 36 inch height).

• 18 inches of free wall space must be provided on the strike-side of all doors (the side with the door knob).

• All hand-washing sinks must be ADA friendly.

• All bathrooms must be ADA compliant (5 foot space for wheelchair turnaround, handrails at toilet, acceptable clearance around toilet and hand washing sink, etc.).

• No steps allowed, ramps are OK with the proper slope.

• If your space has multiple levels, then no feature may exist on a level where handicapped access has not been provided, if that same feature does not exist on a level where it will be accessible.

You can find the complete regulations for ADA compliance at the following website:

http://www.access-board.gov/adaag/html/adaag.htm

Beyond the basic Equipment Floor Plan, showing new partitions, cabinets, equipment, fixtures, and furnishings, you'll need to produce some additional drawings to guide your contractors and satisfy the bureaucracies.

Electrical Plan

An electrical plan will be necessary to show the location of all outlets needed to operate equipment. Information such as voltage, amperage, phase, hertz, special instructions (like, "requires a dedicated circuit"), and the horizontal and vertical location of each outlet, should all be specified.

A small, basic coffee shop might get away with a 200 amp service, but typically 400 amps will be required if your equipment package will include items like an electric water heater, high-temperature dishwasher, or cooking equipment (ovens, panini grill, etc.).

In addition to the electrical work required for your coffee business-specific equipment, you may need to adjust existing electrical for additional or reconfigured lighting, HVAC, general-purpose convenience outlets, and exterior signs. Also, have your electrician run any needed speaker wires, TV/internet cables, and cash register remote receipt printer cables at the same time they are installing electrical wires. Finally, make sure your electrician makes provisions for lighted exit signs, and a battery-powered emergency evacuation lighting system, if needed.

Plumbing Plan

A plan showing all plumbing features will be necessary. At minimum, this should show stub-in locations for all needed water sources (hot & cold), drains, your water heater, water purifications system, grease interceptor (if required), bathroom fixtures, etc.

While a typical P-trap drain should be acceptable for most fixtures and equipment, some will require an air-gap drain. An air gap drain does not go through the "S"-shaped twists of the P-trap. Instead, the drain line comes straight down from the piece of equipment or fixture, and terminates 2 inches above the rim of a porcelain floor sink drain. This porcelain drain basin is usually installed directly into the floor. The air gap between the drain line from your equipment or fixture, and the bottom of the basin, prevents any bacteria in the sewer pipe from migrating into the equipment or fixture. I drain the following pieces of equipment to a floor sink drain when creating a plumbing plan:

• espresso machine

• dipper wells

• ice maker

• ice holding bin

• food prep sink

• soft drink dispensing equipment

To save on the life of your water filtration system, only your espresso machine and coffee brewer should be supplied by with treated water. Coffee is 98% to 99% water, so good water quality is essential. Your ice maker should only require a simple particle filter on the incoming line (unless your water quality is terrible). There is no need to filter water that will be used for hand and dish washing, cleaning mops, flushing toilets, and washing floors!

Be aware that many bureaucracies are now requiring a grease interceptor on the drain line from your 3-compartment ware washing sinks and automatic dishwasher. A grease interceptor is basically a box containing baffles that traps the grease before it can enter the public sewer system.

Also understand that a typical retail space will not come equipped with a water heater with enough capacity to handle your needs. Unless your space was previously some type of a food service operation, you will probably need to replace it with a larger one.

If cutting trenches in the floor will be necessary to install porcelain floor sinks, a grease interceptor, and run drain lines, then establishing a few general purpose floor drains at this same time behind the counter, and in the back of the house, will prove useful. Floor drains will allow you to squeegee liquids away when spills occur, and when washing floors.

Finally, if you added some new walls during your remodel, you may need to have the fire sprinkler system for your space adjusted or reconfigured.

Cabinet Elevations

Drawing cabinet elevations, (the view you would have if you were standing in front of your cabinets), will be necessary for your cabinet maker to understand all the features they will need to incorporate into your cabinet designs.

These elevations are not meant to be shop fabrication drawings for your cabinetmaker, but merely serve a reference, showing needed features and desired configuration. Where do you want drawers, and under counter storage space; and, where do you want cabinet doors on that under counter storage? Where should open space be left for the placement of under counter refrigeration and trashcans? Will cup dispensers be installed in the cabinet face under the counter top? These elevations will provide your cabinetmaker with a clear understanding of all these features.

While your kitchen base cabinets at home are typically 24 inches deep, for commercial applications they should be 30 inches deep, and 33 inches if an under counter refrigerator is to be inserted. Also, when specifying the size of an open bay to accommodate under counter refrigeration, be sure to allow a couple of inches more than the physical dimensions of the equipment, so that it can be easily inserted and removed for daily cleaning.

Dimensions Plan

You will need to create a floor plan showing all the critical dimensions for new partitions, doors, cabinets, and fixtures. This will, of course, help make sure that everything ends up where it is suppose to be, and will be the right size.

A final thought about design; unless the space you will be designing is a clean vanilla shell (meaning, nothing currently exists in the space, except perhaps one ADA restroom), you will have to make sure that all the features that you are considering keeping, will be acceptable with your local bureaucracy. Many older buildings were not designed to present codes. If the business type remains the same (your space was occupied by a food service establishment before you), then some times any non compliant features will be grandfathered-in, meaning you don't have to bring them up to current requirements. But don't count on this! You need to check with your bureaucracies to make sure. More and more I see bureaucracies requiring new business owners to remodel, so that all features are compliant with codes. This means you may have to rip-out bathrooms and hallways, add fire sprinkler systems, and provide ramps where there are steps. Better you know all these things before you begin your store design!

I always tell my consulting clients, that if I produce a perfect design and layout for them, they will never notice... because everything will be exactly where you would expect it to be. Unfortunately, if you create a less than optimal design for your coffee bar, you probably won't realize it until you start working in it. Changing design mistakes or inadequacies after the fact, can be extremely expensive. Not correcting those mistakes may even cost you more in lost potential sales. For this reason, I strongly suggest using an experienced coffee business space designer to create your layout for you, or at very least, to review the design you have created. Doing so will payoff with dividends.

Day-to-Day Business Card Marketing

Whether you're a businessman or a freelance service provider, your business cards are going to play a big role in your success. The world is big out there but if you want to make good in whatever you do, you have to leave a mark. Yet before you can even leave a mark, you have to make yourself known. Make yourself known as an expert in your field or as a merchant who's committed to his clients' needs. Establish your presence. While the Internet has grown into a very important medium for marketing, there is still much to be done offline. And when it comes down to offline marketing, one thing you can count on is your business card.

By all means, never leave home without your business card. Whether you're going on a date or to the wet market to pick up some seafood, you need to bring your business card. You'll never know what you'll be bumping into. Casual meetings can bring you face-to-face with a person who can give you business and if you do not have anything to give this person so he can call you, do not expect him to go looking for you after you say your goodbyes.

Another smart thing you can do is to simply shower your social and business circle with your cards. But you do not want to be annoying so play it down and, as much as possible, do it when no one's watching. Of course, during business meetings, this is perfectly okay. Otherwise, you're going to need just the perfect timing. You need not catch everyone's attention when giving someone your card, but you do need to have that person pay attention to do as you do that. This is to ensure that he actually is aware that he has your card even when you are out of sight. Do not give your card when the person is busy with something - he'll probably forget about it even if the card has been in his wallet for weeks.

Even when you attend personal affairs such as class reunions, be generous with your contact information. The point here is to have as many people know about what you do or what you offer. And as these people move around their own circles, they can easily make referrals to you. Then, you will have more room to widen your market reach and that means more sales potential.

Working For Money Instead Of Freedom

Once again, this past Sunday in the Los Angeles Times Business section, there was a story featuring the latest Southern Californian who has been out of a job for a long time. While shocking, it always puzzles me to read these stories, as it's quite appropriate that these people have no interest in their own freedom.

This time, it was a 47-year old woman who was apparently an amazing insurance salesperson. After being downsized, she decided to take a few months off before looking for work again. She figured that because she was so good at what she did (especially with her experience), she'd be able to find another job without a problem. Those "off" months passed and she re-entered the job search. Almost 2 years later, she's still without a job. And that's after also applying for menial jobs.

When I first read this, I felt incredibly. First of all, how amazing could she have been if she was laid off? How could this woman not realize how bad the job market was (is)? How could she have such a big ego to think that she could take a few months off because her skills were so good? And how in the world could she miss just how successful she could be owning her own network marketing business ??

Fundamentally, this woman is incapacitated of doing anything else except choosing to be poor. Why? Her values ​​are such that she must have a steady paycheck from an employer, where she can have promotions, bonuses, etc. She values ​​security and money over her own freedom. What she's found out the hard way is that there is no security anymore as an employee. She worked so hard and developed skills, and for what? So she can apply for a job at Costco at 47 years of age?

If she valued her freedom, she could easily succeed with a network marketing business - especially with Infinity Downline. Instead of spending her time working hard for money, she could be working hard for herself, building a business that would create steady passive income for her for life . This is the true power of network marketing businesses.

What most people tend to miss when they hear terms like MLM, direct selling, and network marketing, is the power of passive income. Ads for MLM programs tend to emphasize how much money you can make every month, but the numbers tend to be so high that few people can believe it.

The truth is that those numbers are in fact real (5-figure salary per month ) (and it takes WORK to get there), but that's missing the point. Building a business allows you to build your own security. Who needs a 401k plan if you're making 5-figures a month doing nothing?

Back to the woman, if she invested her time building a business online with Infinity Downline, where she'd only have to pay $ 25 to join (and $ 25 a month to continue), get 100% commissions on her sales, and learn a new skill (internet marketing), she could easily be making her old salary within a year, if not sooner. Especially with a background in sales, this woman's success would most likely happen much sooner than she'd imagine.

But unfortunately, she will not get involved and will miss this opportunity for one big reason - her values ​​are not geared towards that of freedom; she values ​​money and security over all else.

Which would you choose? (Poor) Giving your work working life (40+ years !) Over to various companies? (Rich) or giving 4 years to a network marketing business, leaving the rest for yourself and your family?

I say, make the rich choice.

Cell Phone Cash Review - The Latest Online Money Mania Using Mobile Phones

o Turning in quick easy cash online

Do you think earning money online is everyone's cup of tea? Taking up affiliate marketing, blogs, AdSense and many other tools, does that sound quite difficult to you? The fact is that there are tons of people around the globe who have grabbed and are grabbing big amounts through online marketing and other techniques. There success is undeniable and definitely proven. These are a few techniques that have actually turned the wheel for some people. Most of them would want you to be online.

Now, think of it that you are promoting products, while at a coffee shop sipping through the hot cup of cappuccino. Surprised? Well, it is quite possible with the latest technique which has rocked the world of the affiliate marketers. Cell phone cash is the new system which has been put up by the marketing guru Mack Michael from the maverick coaching.

o Is the system genuine?

When I heard of it, I knew it was some new scam that has come to the market. But, then I also thought of trying it for I heard that it was idea that came out from Mack Michael's mastermind and my personal opinion is that as usual Mack has come up with an innovative and full proof plan of getting the riches through the medium of cell phones.

Now, the other reason why I thought of opting for it was that I am quite aware (and I'm sure most of us are) that the number of cell phone users is tremendously high than the number of people using the internet. So, if that is the case then cell phones would work amazing as a marketing tool. With this guide that Mack has come up you will be able to learn and earn easy money making in the most systematic manner.

Well, there has to be dedication from your side combined with the guidance that the system provides so you can actually turn the wheels like others. Needless to say that if you put in just little bit of that effort but with consistency then these tools can help you make money like never before. Of course, if affiliate marketing is what you are already in to then this will prove to be an additional tool for you.

Telecoms for Business

Any business relies on technology to operate. With fast and reliable internet connections, strong mobile signals and advanced telecoms systems, it is possible to effectively communicate with customers and collectors, suppliers and partners in a variety of ways. Any business that does not have access to the latest technology is put at a disadvantage.

The accelerated rate at which digital technology has grown in recent years and our reliance on it has put great pressure on the capacity of copper based networks. The wide scale deployment of fiber (often referred to as Fiber to the Premises or FTTP) networks is being seen as the only way to address this and equip homes and businesses with what they need.

A recently released 'Building Gigabit Britain Report' compiled by leading UK businesses highlights the importance of a wide spread fiber network to the long term prospects of British business and the wider economy. As the population embracements advances in digital communications, wireless devices, remote working and competition in global markets, the need for fiber is obvious.

The Report highlights a number of ways in which the Government could, and in opinion of the authors should, support the roll out of a new fiber infrastructure. These include investing in a clear strategy that commits to 80% of the population having access to fast fiber broadband by 2026, with near universal coverage by 2030.

In regards to the regulations which currently govern the industry, it is noted that whilst some regulations help to protect customers, others are more of a hindrance to progress. It suggests that some of the financial barriers are removed and that current regulations are reworked in order to encourage both competition and collaboration from telecoms companies. This is seen as vital for innovation in communications and private investment in rolling out the fiber networks.

The report also raises the importance of advertising guidelines being enforced, so that clear and transparent information is available to the public. The success of many local economies could depend on the timely roll out of fiber and how the process is communicated and managed by local councils and telecoms companies.

Fast and Reliable Broadband

So, if fast and reliable broadband and embracing digital technology is so essential to the future of the British economy, how does it affect your business? Did broadband speed influence your decision on where locate your business? Are you reliant on the roll out of fiber in order to realize the goals in your business plan?

Has fast reliable broadband enabled you to make the most of the latest business telecoms systems? If so, your employees could be as easy to contact (by you and your customers) whether they are at their desk, out at a business event, or working remotely. You could be saving time and money by conference calling partners and clients, rather than meeting in person. You can avoid missing that important call with voice mail and printed transcripts of the message.

Many companies have not upgraded their business telecoms in recent years, it simply has not seemed like the top priority, but much like your IT, there can be significant benefits from streamlining procedures, increasing productivity and integrating one system with another.

Business Telecoms Systems

Your company may have to wait several years before fast and reliable fiber systems are in place, but you can give your operations an advantage by investing in the latest business telecoms systems. If your team are finding it increasingly difficult to manage the increasing volume of calls, or seasonal peaks, then this could be a sign that an upgrade is due.

Other indicators include issues with resolving problems with the system and the prohibitive challenges associated with adding new lines or integrating the phones with other technology. Whilst many Company Directors have concerns about the cost of an upgrade, the reality is that the latest business telecoms are often far more cost effective that older systems and can lead to considerable savings in the long term.

Honest Online Business - Can You Start One?

Why does it seem so difficult to find an honest online business? Do they exist, or are they all set up to take your money and give you nothing in return? Yes, they exist, and they actually are a lot more prominent that many people think. It's simply a matter of locating that real, authentic honest online business opportunity.

I see many people struggle to break into the online market place with a home based online business. There are really not that many things stopping any average person from creating success online. One of the major hurdles that I see people struggle with is the over abundance of information, which is mostly incomplete. They start signing up for all these courses and get rich quick business opportunities and soon they are walking around in a fog of information. The problem is they do not have the simple process to put all that information together and into practice.

It seems like many outfits offering business ideas and ways to make money online are trying to blow fluff and ensure that you do not get the full picture. As long as you only get part of the picture, you will keep coming back to buy more parts, hoping to put it all together. Again, this causes the fog that affects so many who are trying to succeed with an honest online business.

Well, there is hope, and you can get out of that fog. I have seen it happen many times, and the fix is ​​much easier than you may think. Simply start with action. Learning is great, but if you never apply what you are learning, you overload with information that is not completely processed. Start applying what you learn every day. Then those things very soon become second nature and the fog slowly starts to lift. Do not worry about making mistakes, or getting everything perfect. That will come as you put pieces of the puzzle together and clear your head of the unwanted information.

It is really important to remember that creating an honest online home business is simple. It does take work and effort as does any worthwhile thing in life. If you put in the time and effort you will see that marketing online is easy and certainly not complicated. It does not have all those challenges of a brick and mortar business, and it certainly does not have the costs associated with traditional business.

OK, so you say "yea, right. I've tried and it's not easy." With the right tools and education, it is very, very easy to do. Most fail because they do not get the proper information and education. They jump into an online business opportunity without getting the correct direction and help to put them on the right path. Please get the education you need, which is simple, and easy to if you take the time to find the right place that is going to educate you on the basics. Once you know the basics, the internet market place is yours to conquer as long as your running an honest online business.

The Difference a Holistic Business Approach Makes

A holistic business approach is a relatively new concept that is increasingly being accepted by the business world. To be a business that uses holistic techniques, it means that the entire organization is considered in its processes and policies, as opposed to focusing only on its specific components. By using the holistic approach to running a business, you will make sure that your business is running at its full potential, as opposed to simply having strong areas and weak areas.

Holistic approaches to business, such as the increasingly popular Six Sigma business strategy developed by Motorola, involve the consideration of the entire business situation instead of only a single time or portion of it.

In order to implement such a process, many businesses choose to reach out to professionals for help, with consultants such as the Six Sigma Champions and Black Belts who will help different team members to see the organization in an entirely new light.

This thinking is not simply "out of the box", but instead it believes that it removes the box altogether. In this sense, holistic business strategies allow business people to develop entirely new mindsets and beliefs about their companies and their roles within them. Dramatic improvements are made to help to maximize the potential of the business, and then take full advantage of that potential.

This type of business strategy is considered by many experts to be fundamental to achieving the successes that are desired. To reach the right goals, a proper foundation must be laid, and according to many, this foundation is a strong holistic business strategy.

The training for a holistic business strategy does not involve just a handful of an organization's team members, but will instead involve the entire team. After all, since the entire basis of a holistic business strategy is that the entire company and its situation must be considered in order to achieve success, this is only possible if the entire staff of the business is functioning on this same level.

If you are curious about implementing a holistic business strategy in your company in order to bring about its full potential, your first step is probably the internet. Have a look at the different holistic options available. Six Sigma is among the most accepted at the moment, but there are many options out there that will allow you to get the most out of your business and have it perform at its highest ability.

How To Play Time Management Games Online For Free

1. First a warning, playing games can be addicting so remember to manage your playing time. Also be sure to download time management games from sites that you trust and always keep your anti-virus program up to date.

2. Check your browser some time management games require the Internet Explorer browser and will not work with Firefox and some other browsers.

3. Decide if you want to play time management games online or download them and then play. Please check our "Times Management Games" section for resources that is updated regularly.

4. Let us look at some of the games that you can play for free online. As you will see there are many time management games to choose from so take the time and try several of them, you will soon find out which one you like the most.

Belle's Beauty Boutique:

'Belle's Beauty Boutique' you must help run a beauty parlor single-handedly. The owner, Belle, needs your help to give all of her customers the treatments they want. Help her wash, cut, shampoo and color a crazy cast of characters. Watch them gossip, flirt, and help Belle realize her dream of creating the ultimate beauty salon.

Big Island Blends:

After arriving on Big Island you discover that the "fortune" you've just inherited is an orchard? Well, what better way to turn your fields into a real fortune than opening a smoothie stand Serve your delicious fruit concoctions to the thirsty inhabitants of Big Island in level after level of fast-paced fun. Then, use your hard-earned money to purchase a wide variety of sparkling upgrades to make your smoothie stand the best on Big Island! Colorful, fast, and fun, try Big Island Blends for a unique taste of the tropics.

Burger Island:

Help our heroine Patty turn around a run-down burger stand located on deserted Mount Tikikola Beach in 'Burger Island'. Juggle orders from demanding customers, purchase over 30 exotic mouth-watering recipes, unlock more than 40 delicious ingredients, combining up to 9 per order, all while keeping an ever-watchful eye on the clock. With 60 increasingly challenging levels, see if you have what it takes to help Patty build the best burger stand on the island!

Burger Shop:

After receiving a set of strange blueprints in the mail, you build an extraordinary food-making contraption and open a restaurant. Your goal? Make food and satisfy customers until you discover the truth behind the mysterious blueprints. Burger Shop is a fun and addicting time-management game with several play modes including: Story Mode, Challenge Mode, Relax Mode and Expert Story Mode, each with different trophies you can collect. Utilize unique food making devices to make over fifty different food items during your quest. With four play modes, over sixty upgrade items and ninety-six trophies, you can play Burger Shop forever!

Cake Mania:

Baking runs in Jill's family. Help Jill upgrade her kitchen with state-of-the-art baking tools, while serving her ever-increasingly difficult customers. Help Jill earn enough to reopen her grandparents' bakery in this fast-paced culinary crisis.

Cake Mania 2:

After re-opening the Evans Bakery, and sending her grandparents on an exotic Hawaiian cruise, Jill is back in an all-new, out-of-this-world adventure! Explore six far-flung bakery locations; serve up deliciously original creations to 18 quirky customers, ranging from Federal Agents to mysterious Aliens, and choose the path Jill will take in 'Cake Mania 22!

Delicious 2:

Uncle Antonio needs Emily's help to get out of a financial fix. Help Emily rescue her family's finances in five all-new restaurants, each with a unique menu and theme. Use your earnings to purchase decorations sure to make your customers smile. Emily's friends and family are on hand to help, but it's going to take your serving savvy to get Uncle Antonio back on track. Featuring two game modes, all-new customers, and hours of fast family fun, 'Delicious 2 Deluxe' is just the thing to satisfy your craving for fun.

Features:

* Two Game Modes

* Five All-New Restaurants

* 60 Challenging Levels Featuring New Customers

* Decorate Your Restaurant Your Way

Delicious Deluxe:

Join Emily on her quest to make her dreams come true in two game modes and seven different restaurants. Success means more tables, bigger restaurants, and a menu full of uniquely delectable items. Tasty treats may keep your customers happy, but it's going to take quick clicks and careful timing to get Emily's ambitions off the ground. Take a bite out of Delicious today!

Features:

* Two Game Modes

* Seven Different Restaurants

* Bonuses Like Bigger Trays, Chocolate, and Stars

* Five Types of Customer

Diner Dash:

Diner Dash is the action-puzzle that brings out the entrepreneur in all of us. Poor Flo! Sick and tired of pushing paper in the world of finance, she ditched her desk job and is setting out to build her very own restaurant empire. Flo's on her own now and heading for the top! It won't be easy, though. To get there she'll have to start on the ground floor and she needs your help to survive and thrive. Diner Dash combines fast-paced puzzle action with a build-your-restaurant-empire theme. You'll start with a run-of-the-mill greasy spoon and end up in a dream restaurant that will take your breath away!

Features:

* 40 challenging levels of addictive, skill-based game play that allows you to grow your restaurant through 4 complete re-models

* Five different types of customers, each with different behaviors

* Two modes of play: Career and Endless Shift

* Fun sounds, cool visual style, flashy effects, and humorous animations

* High score tracking and automatic game save

Diner Dash®: Flo on the Go:

Flo trades in her apron for a passport to paradise! But will our hard-working waitress get a chance to relax? Seat customers, take orders, collect tips and dress up Flo in hundreds of vacation outfits in the all-new Flo's Closet".

Wedding Dash":

Help Quinn, a hopeful wedding planner, make wedding bells ring! Featuring the hilarious ups and downs of wedding day drama, 'Wedding Dash"' incorporates the plate-spinning fun from the 'Diner Dash®' series with the added challenge of pulling off the perfect wedding reception. Can you keep the bride and groom happy and Quinn's business afloat? Help couples select all the details - from tasty cakes to gorgeous flowers - but once they've tied the knot, lookout for obstacles preventing the perfect party, such as tipsy guests, falling cakes, and catty bridesmaids. When the going gets tough, keep an eye out for extra help from everyone's favorite server, Flo! It's a fast-paced challenge to execute a flawless event, but for the determined Quinn, it's all in a day's work!

5. There are several types of games available, some give you resources that you have use or spend to advance to the next level. Some time management games you must complete a number of tasks within a fixed period of time while in other games you have a certain number of lives, when you have lost them the games are over. Also there are games where you can continue to play until you figure out how to advance to the next level.

6. By now you have decided what time management game you want to play. Before you start the game check the game options, select the easiest level or story mode (where available) first time so you time to become familiar with the game.

7. As you become more experienced move through the different levels or game modes. Remember one of the advantages of playing time management games online is that you can communicate with other people playing the same game, so you can always ask for help.

8. Have fun but remember playing time management games can be addictive so take a break away from your PC every now and then.

Shortly we will look at time management games that you can download and play for free, so please re-visit or subscribe to our blog.

Warm regards,

Henrik

PS. Where can you find the games mentioned above? Please go to: http://games.aol.com/browse-games/arcade/time-management/

A Guide to Hiring an SEO Provider

If your business has any online components (such as a website), then SEO is critical to the ongoing success of your business. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is not just traffic that you need, but targeted traffic. A good quality SEO service can provide relevant, consistent web traffic to your website (s). This guide will allow you, as a non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this guide should help you to find the good ones.

SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.

Quality SEO is a critical investment when it comes to developing successful expansion and growth strategies.

Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of your money.

6 things you need to know and understand before hiring an SEO provider:

1) Hiring an SEO provider should be seen as an investment in your business. You should not view it as a business expense, but rather a business strategy and an effective way of enhancing your business presence within your business sector. Try not to begin your search with the intent of "buying some SEO". Hiring an SEO provider should have viewed rather as hiring an employee that understands and cares about your business and its online objectives.

2) The first page of Google (or any search engine) is everything. Few people ever go to the second page of the search results anymore. Google is so good at being a search engine that people blindly trust Google's ability to deliver the most relevant results on the first page. Think about how often you click through to the second page. This means that if your business is not on the first page, it's almost as good as now. The top positions on page one get the most clicks, which decrease as you progress downwards on the page.

3) The 'big' keywords are not everything. It is better to be on the first page for a fewer smaller keywords, than try to rank for larger keywords and not be on the first page at all. For example, an accountancy business in Preston may not rank for the highly competitive keyword 'accountant' (unless they have a lot of SEO budget and time to wait for rankings); but the same business could conceivably rank highly for the keyword 'chartered accountant Preston'. A good SEO provider should research the keywords that your business could literally rank on page one for and also keywords that have enough search volume to be worthwhile for your business to try ranking for.

4) SEO is all about beating your competition. There is no guarantee from the search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:

The search engines have their conventions; websites that conform by giving the search engines what they want, will find them making achieving search engine rankings. The only thing standing between you and the top spots in the search rankings is your competition. Not your actual business competitors, but your online competitors. The websites that currently have the top spots in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for each individual keyword. A good SEO provider will research the competition for each of your keywords. Then, after the most effective keywords for your business sector have been identified that they should be implemented in accordance with point number three above.

5) On-page and Off-page SEO.

Search engine optimization is a complex and ever-evolving science, but in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.

On-page SEO relates to the factors on your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).

Off-page SEO are the factors that relate directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.

SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you can not blame them for lack of results. A good SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You should have your web designer make the adjustments. (Remember he is the expert in this field)

6) An increase in search engine ranking is not necessarily an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further up the search engine results. They can not guarantee an increase in sales or leads, because that factor is determined by your own sales funnel. It is not the SEO provider's job to make sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.

The key differences between 'good' and 'bad' SEO providers:

Good SEO Providers
Good SEO providers know and understand the points mentioned above. You can judge this by their answers to the questions provided later in my next article.
Good SEO providers want to build a solid foundation and a proper SEO plan for your business, with an extensive initial keyword and market (competitor) research. They will often insist upon it, even if the prospect client does not see the need. Sometimes a good SEO provider will refuse to work with a client that does not want the important groundwork to be done, because they know that without it they will not be likely to provide the client with the results that they want. A good SEO provider will want to provide their client with results as their first priority. Often a client will say "but I've already done the keyword research myself". Many potential clients sit down for 5 or 10 minutes to write out all the keywords that they think are relevant to their business, and then think that they have now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.

Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back links, improving citations, helping social sharing, including a good user experience, etc.

Bad SEO Providers
Bad SEO providers will want to take their clients' money as their first priority. They will not conduct proper keyword and market research, but will say, for example, "what are your three keywords and your URL that you want to rank for". If this happens (as it often does) you can be sure they are simply plugging your website into software to get irrelevant back links all over the internet, using spam blog comments, link farms and other means. In many cases this approach is ineffective because the URL, or domain, may not match the client's desired keywords. This can also damage the reputation and, ironically, the long-term SEO and credibility of the website.
Bad SEO providers use bad quality SEO methods (Sometimes referred to as Black-hat methods), Utilizing these methods can have an extremely detrimental effect on how your website is perceived by search engines. This in turn may result in your website being (Sand boxed). Needless to say this is extremely undesirable, as damage such as this is extremely difficult to reverse.

Ensure you get the specialist SEO who knows how to highlight the attributes of your company and can draw attention to your products and your services in a way that really makes your business stand-out on the worldwide web.

Cloud Telephony - How To Use Online Cloud For Communication Purposes

Most business owners must be familiar with the term cloud telephony. It's a fast growing sector under the cloud computing market. The term basically involves an individual or an organization which can access multiple computing resources and is connected to an online network. However, it's interesting to note that the online resources we're talking about here refer to computers that are beyond your office premises and are located somewhere in the online cloud or on internet.The main idea is to access software, facilitate data storage and resource sharing without investing in installing, configuring or managing undesired additional resources.

Thus, you do not have to deal with time-consuming, tedious and boring telephonic features. You've got quick access to advanced features. You can play audio and video files, transfer calls to multiple locations and call a quick conference! There are numerous advantages of cloud telephony over traditional voice call system. Earlier, technical knowledge of business people was restricted to IVR, PBX and use of MDF or main distribution frame. By making use of cloud telephone system, you can play a greeting message, dial an extension number or record your conversation! All these enhanced voice calling features are integrated with technically advanced computer applications to create a superior system!

Prominent Benefits Of Cloud Telephony

1) You can route inbound voice calls. It means your customers just have to dial a single phone number if they wish to make queries and a prerecorded message is displayed to them (or thanks to virtual call applications) or their call call is transferred to your agents sitting on remote locations, within a couple of seconds.

2) You've a customization option for calling your customers and routing their calls by analyzing call data.

3) You can interlink your telephone system with online customer database that is you simply have to maintain an online phone directory with numbers and customer names fed in them and your system will automatically call your customers. Moreover, you can reschedule the calls that have not been answered.

4) Advanced call software provide you the facility of running polls, contests or survey results for your customers. The database software will record telephonic conversation. The answers given by your customers will be matched against the results of stored in your database and a lucky winner will have to be selected by the software.With so many advanced features associated with cloud telephony no wonder why multiple people opt for it. An office phone service is an integral part of your company which plays an important role in determining the success of your business.

7 Powerful Ways To Make Money From Adsense Using Only Free Tools

There is really no doubt that there are amazing incomes currently being made on Google AdSense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their AdSense sites every day.

Actually there are a lot of increasingly creative ways to make money and maximize on AdSense earnings that are being discovered and also being put to use every day. And what's even more fascinating is the fact that most of these tools being used do not cost anything. They are actually free. Here are 7 of the most effective currently being used.

a) Ways to make money from AdSense by distributing articles through ezine and article announcement lists

Some of the most effective methods ways to make money from AdSense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can so give a lot of visibility and drive tons of highly targetd traffic to your AdSense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.

Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message among the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your AdSense site feeling cheated. And believe me, you do not want to cause this sort of reaction because it is definitely not one of the ways o make money from AdSense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your AdSense site.

Within a very short of consistently applying this technique, my daily AdSense earnings increased seven-fold.

b) Ways to make money from AdSense by distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I do not. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.

Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when individuals find your articles useful enough to re-post at their sites.

The more new articles you release to these sites every week, the more targeted traffic your AdSense sites will receive. This is in fact one of the most effective ways of making money consistently from AdSense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one of the adsense ads posted there.

c) Ways to make money from AdSense by Using Articles And A Viral Marketing Website

Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

There is one of the very simple ways to make money from AdSense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anyone who signs up at your site will have to visit your AdSense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your AdSense site.

Find more details on this at my blog which address you'll find in the resource box below.

Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this tool more than makes up for this.

d) Ways to make money from AdSense with Your Email signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forward all the time and are even copied to several other people sometimes.

Do not waste another minute. Go to all your email accounts right now and create a signature that points to your AdSense site or sites.

Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.

e) Ways to make money from AdSense By Asking Questions At Discussion groups

I recently had an interesting conversation with a young Internet and computer techie. He asked me if there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than trying to sell his own advice.

There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.

These forums can easily be found through you favorite search engine.

f) Ways to make money from AdSense By Bartering your online skills for valuable AdSense keywords

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; "What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. to send them money for an item they need.

You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable AdSense keywords. Valuable AdSense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable AdSense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.

g) Ways to make money from AdSense By Sending Teaser Emails

To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You'll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your share share of SPAM or unsolicited email. All this is "gold" lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out "teaser emails about the most interesting aspects of content at your site. to send out teaser email on this content here is how I would construct it;

Subject: Free Tools Currently Being Used To Increase AdSense Earnings

Hello,

Just thought you might be interested in this subject, since so many people online use AdSense these days. If not please accept my sincere apologies. Details are at my site.

www. your site's address .com

Regards,
Chris.

I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.

These are just some of the many creative ways to make money from Adsense.