Writing Your Affiliate Home Business Plan

Here's a typical scenario: You are deciding to start a home business and suddenly everyone you know has his nose in your business, literally. What do you tell them? And how do you answer your own questions? What should you expect from the company in terms of stability, longevity, vitality, trust, income, and so forth? First the bad news: there are no guarantees. Then the good news: there is plenty of information from which to draw your own conclusions. The internet is huge, and any good company will offer free marketing tools and training.

But back to the WHY of that business plan. You're going to be starting small, slow and boy! is there a lot to learn. What's the point of actually sitting down and writing a business plan? You're not Bill Gates, this is not Microsoft, just you in your home office a few hours a week, slowly building an online business presence, not really understanding what the heck you'll be doing.

Relax and breathe. Unlike Mt. Rushmore, your plan will not be designed to withstand the weathering of the ages. You can expect it will change and bend with the flow of your real experiences, which will be totally yours, not identical to anyone else's.

What writing your plan will do is cause you to pause, think, dream, study and focus. The written document, whether it is one page or twelve, will give your business a framework to work within. The internet is vast and seemingly endless. It is easy to lose focus and drift away on a different whim or idea every day. Understanding where you are today, what tools you have to work with, what your goals are, and how you can best achieve them and measure your success, will help you stay on target and not waste what few hours you may be investing in your business at start-up.

Whenever you feel lost or confused, you can return to what you have written. When you analyze your situation and decide to make a change, rewrite that part of the plan. Understand that it's a living document, intended to grow with you and your business. Your business plan is your friend.

Getting Started with the Business Plan

First you need to study the company and its management. You need to read and learn about the products, the compensation plan and the network structure. See you next month. Just kidding.

Plan on doing SOME reading each and every work day for the next few months, if not indefinitely. Keep up with the company forum entries every day; read something in the training reports every day. Your education will continue. Plan for it.

When you are ready, open up a Notepad window and answer these questions:

What service / products does your business provide and what needs does it fill?

Who are the potential customers for your product or service and why will they purchase it from you?

How will you reach your potential customers?

Where will you get the financial resources to start your business?

Ok. Maybe your company offers many products and services. What do you want to focus on? I suggest that, at first, you focus on one or two products and / or the affiliate opportunity. In other words, keep is simple. Once you get the hang of what you're doing, you will KNOW when it's time to expand. Do only what you are comfortable with, every step of the way. This is YOUR business, it's your right and privilege to decide on your approach.

Internet marketing hinges on building trust. How will you do this?

Reaching customers means marketing. Your decision, once again. And again, the options should be in your company's training materials.

So we're talking developing a reading / study schedule. Here's a possible list, once you've read enough to make your own decisions to answer the above questions, start writing. Your writing can be lists of words and phrases, free-form brainstorming, outlines, mind maps, whatever works for you. Just write it down, and do not forget to save often. If your home office is affiliated by cats or small children, they have the tendency to press on random keyboard keys. Documents do occasionally just disappear. Saving avoids total disaster.

1. Study the products.
2. Read the training materials.
3. Read about decisions, bonuses, etc.
4. Study the marketing aids and strategies
5. Find out what free tools are available.
6. Visit the forums on a regular basis. Read everything about getting started.
7. Ask questions.

Your final written business plan will have at least four parts:

Introduction / background: history of the company and its founder, internet marketing trends, why THIS company and why NOW, and so on.

Goals: I suggest you think of what you would like to be learning in two years, but mainly focus on goals for your first year. Realistic goals can be planned based on info on the company website, in newsletters, searches on the forums, and focused questions to other affiliates.

Marketing plan: based on your answers to the first 3 questions above and your study of marketing aids and tools.

Action plans: the specifics of what you will do on a monthly, weekly, and / or daily basis for the next year.

I can not tell you what your answers should be, because you have to decide how much money you have to invest. Only you can decide how many hours per day, week or month you can invest in your business. What products you feel most comfortable marketing, and who you decide to target as your customer base, are all decisions only you can make. If you get stuck and do not understand a question, do not know where to find information, or do not know how to ASK a question, contact your sponsor or someone in your upline. If they can not help you, they should be able to send you to someonewho can.

You should NEVER feel alone. Work should be FUN! ...

Choosing a Web Designer

Many small business owners struggle with deciding on how to make the right choice for designing their website. They search the web for help with their website and find that the choice is harder than they thought. Currently there are (literally) millions of websites who claim to be professional web designers. However, one must be careful in choosing the right person or people in which to trust their company image. In this article, I will attempt to categorize web designers into manageable groups, and teach the reader the difference between the types.

Web designers fall into four general categories: freelance amateur, freelance professional, Web Design Company, Web Development Firm.

Freelance Amateur

The majority of web designers you will come across, especially searching the Internet, are freelancers. That is, individuals who do web design but are not employed by a web design company. Some are self-employed professionals but most of these freelancers are amateur-hobbyist types. They find a copy of FrontPage™ came with their MS Office™ Suite. They discovered how fun it could be to make web pages so they started telling their friends that they could "design" web pages.

The "pros" of using an amateur is that they are very cheap. The "cons" are too numerous to mention, but I'll point out a few. They have no training; they have little knowledge of what makes a good website work; they do not understand HTML code or CSS but only FrontPage point and click; they do not understand general design and layout concepts and they have little real experience. The biggest reason they should be avoided for the serious businessperson, is that their work looks amateurish, which makes your company look amateurish. Who wants that?

Freelance Professional

A professional is often defined by simply being paid. People think that if you are paid for something, then you are professional. Maybe that's true in the Olympics, but for the business services world, you are not a professional until you are established and respected as one by your clients and peers. Freelancer professional web designers are a giant leap from the amateur in that they have established a portfolio of respectable work. They have some sort of qualified training and experience and they have credentials that can be verified by contacting references. They have a good reputation with their clients and other professionals. In general, a good freelance professional web designer can be good person to have doing your site. But they are hard to distinguish from the amateur when you are just searching the web.

The upside is, if you find a good one they are significantly cheaper than a web design company. But that is usually the only upside. If the budget limits you, then a freelancer will do for a small project. But anything seriously important should be left to a professional company.

Some downsides to using a freelance pro are that they are usually part-time, meaning they are limited in how much time they can devote to your project. They are also limited in what they can do for you. Most freelancers are specialists in one area and generalists in everything else. Some have no skills in anything except their one specialty and often you will have to find others to fill roles. In addition, freelancers are not always cheap although many of them are aspiring to create their own company; some are highly sought after and charge $100 per hour or more for their work. My advice here is, if you have that much to spend, go with a company that has a team of professionals to get the job done in a timelier manner.

Web Design Company

This is the next step beyond a freelance professional. The web design company offers the "whole show". They provide real project management and have pulled together a team of web experts to get a wider range of jobs done. A company can provide a much higher level of expertise in web design, programming, content development and more.

Such a company is usually very small, yet large enough to handle larger scale projects. Compared to the most highly qualified freelancer, a company has a diversity of talent and collaboration working for them. The end-result is usually a much higher quality product.

The only real drawbacks are on the one hand, the web design company is more expensive than a freelancer because there are many more people on the job. However, you get what you pay for rings true. On the other hand, for very large projects or long term development, web design companies may be too small and usually do not have the human recourses to accommodate that $500,000 contract. In the end, for serious business people looking for quality and professionalism and who can't afford the big firm, this is the way to go.

Web Development Firm

As the title implies, a web development firm is like any traditional company. They have a staff of office workers, they have owners and officers, and they have a team of talented professionals who are paid a good salary for their work. They often have a sales force that do inside and outside sales. The quality of their work goes without saying, as you could not be so well-established by doing shoddy work. These firms offer teams of very talented professionals who work on your project and get the job done in a timely and extremely efficient manner. Additionally, they usually cover all aspects of website development including marketing and advertising. They may have teams of specialists that they can deploy to your location and work in-house under a temporary contract. The possibilities are endless.

If price is not an issue and the highest quality work is necessary, then this is who you want to do the job. For smaller budget businesses, a quote from an established web development firm might knock you off your chair, but know that companies who have project requirements that reach hundreds of thousands of dollars know the score. Thus, the only real drawback for a web development firm is that they are usually very expensive. Then again, cost is relative and bigger companies like to work with bigger companies.

In summary, the choice is yours. I would recommend for the serious businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the amateur and outsource to an individual or company with good experience and reasonable rates to create my web presence. If money were no object, then I would only deal with established firms and pay the big bucks to get the job done right and done well.

The Five Components of a Business Strategy

Can you define exactly what makes up a business strategy? Some people say no, but we think you can.

In fact, we believe a valid business strategy has five components:

1. Your company's current or desired core competencies
2. A description of how you will differentiate vs. competitors
3. The industry or industries in which you intend to compete
4. The initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development
5. A financial forecast that shows how your plans will meet stakeholder requirements over the next 3 to 5 years

Let's look at each of these components .

The first component of a valid business strategy is a clear description of your company's current or desired core competencies.

You may be thinking, "Great, but what's a 'core competency?"' While there are many definitions, here's a good one from Wikipedia:

" ACore competency is something that a firm can do well and that meets the following three conditions:

• It provides consumer benefits
• It is not easy for competitors to imitate
• It can be leveraged widely to many products and markets.

A core competency can take various forms, including technical / subject matter know how, a reliable process, and / or close relationships with customers and suppliers. It may also include product development or culture, such as employee dedication. "

For example, we could say that Southwest Airlines is a reliable airline that offers low fares. But in order to provide those benefits, it has to have certain "core competencies," important capabilities that enable it to have low fares and to be reliable. We believe that Southwest Airlines has four core competencies that it executes so well that it regularly beats all other US airlines in terms of profitability.

These core competencies are:

• The lowest operating costs per plane
• An economic point-to-point airport network
• A fanatical culture focused on customer service and cost savings
• An ability to keep planes in the air more of the time than its competitors.

Southwest airlines could not offer the benefits of low prices and reliable service if it did not master these core competencies. What key benefits do you want to offer your customers? What core competencies do you need to master to provide them?

The second component of a valid business strategy is a description of how you differentiate vs. competitors.

In our experience, differentiation is about being the best at something. This should be encapsulated in your mission statement - what are your company's aspirations and how are you going to beat the competition? We just talked about how Southwest Airlines differentiates - what are you going to offer customers that will make them choose your products or services so that you can grow your business?

It takes a lot of hard work to come up with a great answer to this question and even more work to make that difference real. It's easy for us to say that Southwest is the best low-cost airline in the US, but it's extraordinarily difficult for them to pull it off.

The third component of a valid business strategy is a description of the industry or industries in which you intend to compete.

You need to be able to define just what kind of company you are - are you a furniture manufacturer? A gift card retailer? A consulting firm, a bearings distributor, a toy importer, etc.? This step sounds easy but we find that companies are often so concerned about getting too narrow in their focus that they fail to become really clear about what they want to do. A company with a good business strategy will have thought through these issues and made the hard decisions necessary to clarify its identity. If it has, it can easily pass the litmus test of identifying the industry or industries in which it operates.

The fourth component of a business strategy is the set of initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development.

These are the plans that guide your company's focus and resource allocation over the next several years. If your business strategy is specific enough to be relevant, you will have detailed plans in all of these areas.

The fifth component of a business strategy is a financial plan that forecasts the results you expect to get from your plans and illustrates how they will meet stakeholder requirements over the next 3 to 5 years.

Your strategic planning process can not be separated from your annual budget process. In the vast majority of companies, if it's not in the budget, it does not exist. That's why you have to have a very senior financial person on your strategic planning team, preferably the CFO. During the planning process, your team must agree a financial plan that estimates the results of implementing your strategy. This plan needs to earn the approval of your company's management and board and should be reviewed on a regular basis to track results and make refinements.

So - those are the five components of a valid business strategy. Good luck planning your success. And succeeding because you plan.

The 5 Best Engineered Cars

While the cars we drive to work and to the shops are themselves excellent examples of automated engineering, for the pinnacle of technical excellence you need to turn to racing and sports cars in their many forms. Check out five examples of the very best.

The Red Bull RB7 racing car. In the 2011 Formula One season, this was the dominant car, by far the best racing car on the circuit, winning both the individual driver's title and also the constructor's championship.

The RB7's achievements were the result of continuous development and innovation such as the introduction of its exhaust-blown diffuser, the addition of floor holes and special electronic engine maps that squeezed every ounce of power from the car's 2.4 liter engine. Often these technical improvements had to be refined in the one to two week window between races.

The Bugatti Veyron Supersport. In just a few short years, with its stunning styling and awesome performance, this magnificent road car has become a legend. For those brave enough and with the space to do so, the Veyron can unleash a top speed of no less than 267mph, reaching the 60 mile an hour mark in just 2.4 seconds from a standing start. Recognized as the fastest road car ever made, to buy one of these phenomenal vehicles you would have to part with £ 1.6 million!

The McClaren F1 road car is widely regarded as the ultimate super car, eclipsing the likes of legendary names such as Ferrari and Lamborghini. It first went into production some twenty years ago and some say it is still the most beautiful car ever built. With a top speed of just 241mph it may not match the Veyron for pace, but with a price tag as high as £ 2.5 million, when it comes to cost it leaves the Veyron standing.

The Audi R18 e-tron Quattro is the first of a new breed of hybrid that is making inroads into the world of motor sport, this year winning the world's most famous endurance car race - the Le Mans 24 Hour. To achieve success in a race that can last for over 3,000 miles, Audi engineers and drivers have to balance the quest for speed with the careful management of fuel, tires, engine, transmission and brakes.

The Citroen DS3 WRC may be the nearest amongst this list to the vehicle that you and I drive, but in the hands of its driver, eight time world rally champion, Sébastien Loeb, it's anything but. Unlike the other cars, which are designed to be driven on the road or flat race circuits, the DS3 has to combine speed, endurance and robustness to withstand the battering it gets from hurtling along narrow unmade forest tracks, being flung round hairpin bends, and the impact of landing after taking off over hump-back bridges!

And while these high performance cars may seem far removed from the family saloon, the engineering effort that goes into them ripples back to make the cars that we drive, safer, better and more efficient.

Make Money Online - Starting Your Internet Business

Making money online by starting your own internet business is a big draw with economic conditions the way they are, many are trying to make extra or replace their income. Although the need and want are there, knowing where to start and what to market, gets many beginners very confused. Having a plan will help the confusion.

Time management is where many go wrong, they may have a regular job, or family to deal with and feel they just don't have time to start a business online. However having a plan with an effective system in place will allow even the beginner to run their business with less time.

Evaluate business opportunities When deciding what business you should set up, be sure they fit your needs and desires. Choose wisely, because by planning ahead you will be able to find many things that can be marketed by using the same type of system.

Choose one thing to market and learn the marketing techniques that it will take to make money online, by doing this before jumping to market a lot of different things at the same time, you will understand what it will take to make your business a success. Then you can take what techniques you know are successful and apply them to other markets.

By learning and improving your marketing skills, testing what works and fine tune it, you will be successful at starting your internet business. As an example: Many begin with affiliate marketing because it is easier to do, it can even be done without a web site or advertising budget.

However, as they learn an apply what the learn they soon realize that they can make more money online by having the proper tools in place, such as a domain name, web site and auto responder. These tools are used to build a list of potential buyers instead of sending them to someone else who will put them on their list and profit from you.

Another example is many start out writing articles to promote the products that they are selling because of budget restraints, but once they make enough they want to move on to pay per click or other ways to bring even more traffic, so take the time to learn and improve your skills and profit from them.

If you want to making money online by starting your own internet business, take action, make a plan so time can be managed, and you will have a system to follow. Evaluate business opportunities, and of course learn an improve as this needs to be done.

Review - Enjoy Your Money!

Enjoy Your Money! How to Make It, Save It, Invest It and Give It, J. Steve Miller, 2009, ISBN 098187567x

There are a seemingly infinite number of personal finance books available in bookstores. This one is intended for people in their teens and twenties which financial plans start and end with "become a millionaire."

Akashi, Antonio, James and Amy are your average high school students in detention, again. They meet with Mrs. Kramer, an eccentric, elderly teacher at the school, who teaches a course on money management. Every Saturday, they meet at a local fast food joint, where Mrs.. Kramer takes the four into the world of money.

Have an emergency fund, equivalent to three or four months salary, in a savings account or money market account, accessible if needed. Pay off your debt as soon as possible, whether it is credit card debt, student loans or car payments. When you get some money in your pocket, it is tempting to buy a big-screen TV or fancy new clothes. Do not do it; live benefit your means; cut your expenses as much as possible. Is it more important that others think you are a rich person, or that you actually are a rich person?

It's also tempting to buy and sell stocks on a short-term basis, looking for a quick profit. Again, do not do it. Every time you buy or sell stock, your stockbroker makes money, not you. Research good quality, no fee mutual funds (especially index funds) that you can invest in for the long haul. Just because a fund had a good year last year, it does not mean they will have a good year this year.

A popular way to make money is by buying houses and "flipping" them. If that is not for you, and if you know the right people, think about "flipping" cars or motorcycles. People will always need decent, reliable transportation. The book also looks at buying a car (consult Consumer Reports and choose quality over flashy), insurance, knowing your way around a supermarket, investing in real estate, getting a job and keeping it.

This book is a goldmine of information. Written as a dialogue, this is very easy to follow for the person who does not want to read another "money literacy" book. This is highly recommended for every teenager and twentysomething who thinks that a million dollars will suddenly show up in their mailbox.

Drive Your Business With the Automotive CRM Tool

If you are always scrambling for active leads, future leads, dropped leads, or sold cars, then your CRM data management is up for a drastic overhaul. You can not give the lame excuse that you're not computer savvy that's why you can not make use of the automated CRM tool. This is suicide if you're in business.

Car Dealers, Sit Up!

A sale a day keeps the bankruptcy at bay. Car dealers have to reach a target sales quota monthly to reap their rewards from the wholesale purchase of cars. That's how they make a living. If you're in the car business, you know how important it is to keep your customer information updated and manageable. The automated CRM tool saves all the trouble of wading through messy files.

If you are not computer savvy, or if your CRM staff is not that clever with computers, you still can not give the reason that the technology is beyond your ken. Software architects had this in mind when designing the software. They have made the features easy to use, and they did not design a rubic-like puzzle just to confound users of the software.

The screen layout of the software has recognizable buttons and have different color codes for different files. You can even keep track of the weekly appointments you have scheduled, so there's no time wasted; you have the customers well within your speed and mileage meter. You can also send your customers emails or chat them up.

You can even do a quick inventory of supplies and spare parts in just one go. You do not have to get up and rifle through old files to update anything needing a quick touch up. This expediency is not limited to your customer databank, but also extends to your suppliers' info tank.

Easy collaboration with suppliers from all over the globe makes it effortless for you to be updated about their latest products and stocks. You can always have first hand and consistent information to share with customers and target leads. This improves your customer care and services, helping your business pick up speed.

Efficient Collaboration

The automated CRM tool enhances your accounting methods. It becomes easy for you to track customer accounts and company expenses. You do not need many workers to manage your CRM databank. A fully trained employee can do the job of three persons efficiently with the CRM tool for automotive dealership.

You still have the option to let a third party manage your system. This comes cheaper because you do not have to pay for add-ons that may be required later or measures for your data security. Instead of paying the wages for a worker to manage your CRM, the service provider does this competently and costs much less when expenses are summed up.

The technology gives you the edge in sharing information with different departments in the business and with the car makers, gives better communication links with customers and suppliers, and helps personalize customer interaction.

Improved Sales

When there is a ready and updated file on customer information, it is easy to track leads and consistently follow them up, especially when there are new car models or spare-parts that have become available.

The automated CRM tool contains modules for sales force computerization and customer communications administration. Collection of customer data becomes efficient and the information that is collected is organized for easy analysis, which determinates consequent action.

With prompt action on leads and better customer service, sales is improved. Automotive CRM tool gives the business the better drive.

Fleet Managers Using Geofencing to Monitor and Track Company Assets

Asset monitoring using geofencing is a cost effective way for businesses to track inventory and high valued content.

Asset monitoring and protection is an important part of fleet management.

An essential part of monitoring and protecting your company's equipment, fleet, or high valued content is being able to know where they are and what they are doing at all times.

This is what makes geofencing so valuable.

Geofencing or geo-fencing, is the process of using GPS tracking software to create a virtual boundary around a specific geographic location to be tracked using GPS tracking hardware.

Aside from just being a way to track activity within a specific geographic location, geofencing is a powerful tool used in establishing driver accountability, improving daily operations, and increasing overall company productivity.

Creating geofences to efficiently begin monitoring activity into and out of a specific location is very simple.

Step One: To begin creating your geofence, select the polygon radio button. Then give your geofence a name.geofencing

Step Two: Draw a polygon around the geographical location you want your geofence to encompass.

Step Three: After completing the polygon shape, type in a contact name and email for the geofence alert to be sent to. Click 'Set Geofence' go create.

NOTE: When creating a geofence, you want to make sure to create an entry / exit point to be used to trigger incoming and outgoing geofence alerts. If the location you are creating a geofence for contains a wash area, make sure to create an entry / exit point for it to trigger it's own event when trucks / vehicles are done unloading and need washing before being reloaded. Geofence alerts can help businesses to further manage a positive customer experience with real-time data about a drivers current location and whether they are loading, unloading, or even in a washing event.

Once a geofence is established, anytime traffic enters or leaves that specified area, alerts will be sent to fleet management specifying either an entry into or an exit out of the location.

Geofence alerts and reports allow dispatch to not only know where their fleets are, but also gives them the ability to know if their fleet, whether it is a vehicle, loaded trailer, or a piece of equipment, is moving or not.

This is especially important in cases where construction equipment left on a site sets off a geofence alert after-hours.

It may also indicate a possible theft or off-hours use of company equipment by an employee or someone else.

Either way, asset monitoring using geofencing means being able to catch both instances of activity and could mean a savings to the company bottom-line.