Earning Money by Engaging Into CPA Networks

Joining a CPA network may be one of the easiest ways to earn money online. CPA stands for cost-per-action. When you join a CPA network, you earn money by getting prospects to do a specific action the network provides. Usually, the actions will be to buy a free trial of a certain product, give out e-mail address and zip code to become potential buyers and others. Whenever someone takes a particular action, you earn a commission.

CPA networks and affiliate programs are quite similar because both get paid with referrals. But there is a big difference between the two.

In an affiliate program, your referral needs to purchase a product before you can earn a commission. Meanwhile, in CPA, when your referrals fill in a form with their information, fill up a survey, download from a website or purchase a trial product, you earn your responsibilities.

A CPA network also ties advertisers and publishers together. The advertiser provides a site where to fill up the forms and pays the network for the advertising and in turn affiliates get paid for the generating traffic and sign-ups for the advertiser.

If you have a website, you can increase referrals by placing links or buttons in your site to redirect your traffic to an advertiser's website via a CPA network. When a reader clicks on the link on your page and signs up or provide the necessary information on the advertiser's page, you get a commission.

You can also try sending referrals to your mailing list by messaging them a personalized offer and placing the link. When they fill in the needed information, you can earn money.

One of the main reasons for the success of CPA networks is the fact that companies or businesses only have to pay if they can benefit from the advertisement like getting a lead (a potential buyer) or they sold their products. It is based on performance marketing.

For advertisers, the network provides an alternative to paying expensive advertisement and a great option for marketers who are only starting with low funds for advertisement. Some marketers are easily discouraged when advertising expenses are more expensive than the profits they are making that's why the performance-based character of CPA makes it the best choice for advertising for marketers who wants to get what they paid for.

It is also noteworthy to be selective of before joining a network, especially with the number of networks available online.

Research about the network is the key to make sure that you will be investing wisely on the network. You should look out for the network's track record for success, the businesses or companies that are members of the network and other relevant information. It is also best that someone you know will refer you to a certain network that they have already experienced to be a good network. Your investment will pay off well in the end if you choose the right network.

Earning money with CPA networks can be as easy as possible if we put as much time as we can in it.

eBay Money Making Guide

Want a quick and easy eBay money making guide? Here you go, a simple and short one that'll show you how to make money on eBay quickly and effectively.

A lot of people assume that if they just visit eBay, drop a few auctions on there, and leave, they'll start making BIG money. This simply can not be further from the truth.

If you want to have really good success on eBay then it takes planning and research. The # 1 thing about eBay is the products, and the price that you get for the products you're selling.

In other words, if you're looking at starting a substantial eBay business with all the extra "junk" in your house, then you probably will not achieve success. A real eBay business sells a LOT of the same product over, and over, because they've found a niche that they can supply products to.

Do you see what I'm saying?

The key to selling on eBay is finding a group of people that want to buy the same kind of product, and giving it to all of them over and over again.

So how do you go about doing that?

Well the easiest way to do that is to think about it yourself. What would you buy on eBay? What's a good group of people buying a lot of? What kind of niche do you think you know well? What products would solve their problems? These questions really spark some interesting directions in your mind and will give you plenty ideas of products that you can sell and begin profiting from on eBay.

Here's a quick 3 step process to begin:

1) Make an eBay account

2) Find the products you want to sell

3) Put up all your auctions and start to watch the sales trickle in

BOTS Companion of a Modern Revenue Manager

Bots have become an important part of human life both, at the personal and professional front and their involvement is climbing new peaks with every passing day. They surround us in our daily life in the form of Artificial Intelligence, Search Engines, and Software. Part of it has also paved way for smarter and efficient revenue management for hotels fueling the debt that if humans should be irrevocably replaced with bots for this complex round the clock function. Although the practice may be at a nascent stage to draw concluding, it has certainly made a mark in the real of the hospitality industry and has become an indispensable part of any hotel revenue management.

Artificial Intelligence powered robots can analyze and synthesize large chunks of hotel data collected at various touch points in a fraction of seconds to present meaningful insights about the booking pattern, demand, guest behavior which is impossible to be grouped or processed by any amount of human workforce with the same efficiency as bots. It will not be an exaggeration to say that the Artificial Intelligence has sort of revolutionized the hospitality industry across the globe, enabling every business to improve on multiple fronts like hotel pricing, price optimization, revenue management, guest experience management, booking management, demand and even capacity optimization of properties.

Furthermore, these bots are also capable of analyzing trends and trace upcoming events in the town to estimate the rise in demand, providing enough room for revenue managers to tweak the pricing and availability instead of fire fighting the situation at the last minute.

Leading hotels have already started betting big on AI powered bots and poised to explore new ways to make bots a part of their business operations. One significant advantage bots have over humans is that they can work tirelessly 24X7 with the same precision. Hotel industry requires attention 24X7 and is one of the most dynamic industries with continuous fluctuations in trends, demand, and prices. That is where these robust machines have huge value to add to the revenue management realm. These invisible machines can not only quickly determine the best rates at a particular time for your property, (room rate optimization) but also advise the revenue managers on which segment to target and the kind of promotional offers to be run to maximize the revenue.

Another major area where hotels continue to hustle is direct bookings. Hotels have been continuously trying to improve booking numbers on their own website since OTA missions are touching skies, eating up a major revenue share of hotels. Hotels would be surprised to know that even in this area, bots can improve their game and help increase the number of bookings by a decent percentage. With advanced learning capabilities and rigorous analysis of visitor's purchasing behavior, AI powered bots can refine the visitor experience and personalize every visitor's journey to their needs and interests. This increments visitor engagement and reduces the cycle time of purchase leading to conversion on the hotel website itself.

This again brings us to the joke that wherever revenue managers can be gradually replaced by bots completely risking their roles and jobs in the industry altogether. The answer is obviously NO since these micro machines can only process and analyze only a set number of parameters in their decision and often neglect external market implications that may not be considered by such bots but are easily identifiable only by human revenue managers and this acumen is gained by experience.

Therefore, the ideal mix should be machine results mediated and supervised by human revenue managers. For eg, Pricing is one area which could have been automated with a reasonable amount of diligence and control of the revenue manager. Similarly, online reputation management can also be monitored with technology; however, a personalized approach will take you a long way. The key is to automate the processes that require minimum human intervention and involve human where necessary. This will help revenue managers to don more hats at the same time like exploring more avenues to maximize per guest audience and focus on other revenue increasing strategies.

Thus, witnessing the scenarios discussed above, we can conclude that the status of the bots is of a companion to revenue managers instead of a successor who will complement them at every step with razor fast information and analysis of the market and competition, enabling revenue managers to take informed decisions in no time and help them optimize revenues and drive the hotel towards new millions of success.

The Top 20 Breakup Mistakes and How To Get Your Ex Back Even If You'Ve Made Every One Of Them

If you're going through a break up right now then your emotions are super charged and heightened and you're just not acting like yourself, am I right? Here's the top 20 breakup mistakes that are not only driving your ex totally nuts but ensuring that you're never going to get back together. I'm going to reveal what they are and then explain to you how you can completely clean the slate and still get them back.

I've compiled my top 20 break up mistakes after months of counselling both men and women in 31 countries going through a very painful break up. I invite you to read every single one and take notes if you need to and keep reading to the very end where I reveal how you can STILL get them back even if you've made every single mistake on this list!

Mistake #1 - Allowing Your Ex To Totally Control Your Life

You and your ex may not even be aware that they are doing this or that you are actually allowing your ex to do this but after your break up you gut reaction is to totally analyse virtually every facet of your relationship and your break up to the verge of driving yourself nuts.

That's not going to achieve anything and will only keep you stuck in the healing process.

Mistake #2 - Staying Friends With Your Ex

Many brokenhearted people stay friends with the ex for one sole reason - in the hope that one day they'll realize that they're really meant to be together.

WRONG. Once you get set in the friend trap it's very hard to get out of and it's not something I recommend.

Mistake #3 - Bombarding Your Ex With Text Messages

Basically you're not leaving your ex alone because you're not wanting them to get on with their life without you.

This is one of the worst things you can do because often all it does is ensure that they've made the right decision not being with you right now.

Mistake #5 -Firing Off Angry Emails To Your Ex

As above, when you make this mistake you are venting on your ex angry at the pain that they've caused you.

THIS IS A NO-NO because all it will do is drive potentially a permanent wedge between you and will ensure your ex moves on real fast.

Mistake #6 -Firing Off Desperate Emails To Your Ex

This mistake is different to the one in #5 because rather than being angry you're being desperate. You're acting pretty wimpy trying to get your ex to understand how much they've broken your heart and how much you need them in your life.

When you behave in this way you're acting high maintenance and also way too desperate and that is NOT going to be attractive to your ex!

Mistake #7 -Ringing Your Ex Around The Clock

Let's face it, you're not ringing them up with good intentions - you're ringing them up because you want to know where they are, are they home, who are they with, is someone at home with them?

This kind of harassing behaviour could end up with you being served with an AVO so hold off, this is not the way to get your ex's attention!

Mistake #8 -Stalking Your Ex Regularly At Places Where They Hang Out

Right, all of a sudden you have this insane desire to just be wherever your ex goes -- because if you aren't there how are they ever going to think about you now that you are no longer together, right??

WRONG! Not only will this not look like a coincidence but it will really put your ex off, it will put your friends off and your ex's friends off and you could end up with a nice little visit from a policeman!

Mistake #9 - Lending Your Ex Money

So you're throwing good money after bad at your ex because you believe this way you'll be able to stay in contact with your ex and they'll "owe you".

WRONG AGAIN. You're setting yourself for not only an emotional fall but a financial fall here....Once your ex knows they can come to you as their automatic ATM they'll be feeding you with lies and crap to make you feel that you're special to them.....but there will always be a BUT!

Mistake #10 -Staying Friends With Your Ex's Family

While there's nothing wrong with being on friendly terms with your ex's family, if you suddenly start hanging out with them in the hope of accidentally bumping into your ex then that's not a good thing.

Mistake #11 -Trying To Make Your Ex Jealous

The key to making someone jealous is NOT making it obvious. However, many people unfortunately aren't very good at this and make it real clear when they have their cousin's best friend from interstate playing their instant love interest when they come into town on a quick visit.

You'll actually have much better luck by moving on with your life and not being afraid to meet new people.

Mistake #12 -Having Sex With Your Ex

Yep, I had a fellow email me recently saying we've just broken up and we're seeing each other tomorrow to have sex, is that okay?

Why would you think that's okay?

I mean, if you want to be your ex's boyfriend or girlfriend you have got to stop acting like their girlfriend or boyfriend when you're no longer in a relationship with them -- otherwise what incentive will they ever have to get back together with you.

Mistake #13 - Constantly Asking Your Ex For A Second Chance

You can't cope without your ex, that's clear, but you don't need to make it constantly obvious to your ex all the time.

While that will certainly stroke their ego it will also drive them probably totally crazy so lay low and you'll achieve much better results.

Mistake #14 -Bad Mouthing Your Ex to Your Family And Friends

Unless you plan on never getting back together with your ex don't talk badly about him or her to everyone close to you. And definitely don't reveal some juicy tidbits that your ex would die if she knew you'd told them.

You've got to think of the big picture here....Your ex will never come back to you unless she's 100 percent comfortable in doing so.

Mistake #15 - Bad Mouthing Your Ex To Their Family And Friends

It applies even more so to the friends and family of your ex. Don't ever think for a moment that they'll keep their conversations with your ex private from them.

If you bad mouth her you're going to not only get your ex's hackles off side but also those of their friends and family!

Mistake #16 -Throwing Pity Parties

Another desperate effort to get back together - making your ex feel so sorry for you....some people even dare to say that they'll kill themselves if they don't get back together with you.

Not only is that blackmail that's totally childish and an unfair kind of pressure to put onto your ex -- and your relationship, even if you got back together, would have low chances of success!

Mistake #17 - Driving Your Friends And Family Insane By Always Talking About Your Ex

Okay this is going to hurt a little but you did have a life before your ex - and guess what -- you managed to actually carry some interesting conversations before you met your ex. So don't drive your friends and family totally nuts and isolate yourselves from people who really care about you.

Mistake #18 - Coming Across As Needy And Clingy To Your Ex

This may be your gut reaction but all this behaviour is going to do is reinforce your ex's desire not to be with you because you're so high maintenance.

Mistake #19 -Giving Threats And Ultimatums

You're desperate and totally acting irrationally and all you want is your pain to go away so you'll do just about anything to get your ex back.

Dishing out threats and ultimatums isn't going to bring you a happy ending so behave with self-dignity instead and you'll be amazed at the difference.

Mistake #20 -Being Vengeful

You're angry and you want them to HURT so you're gonna pay them back, right??

WRONG! You've got to think long term here.....that is going to not only infuriate your ex but everyone they know and could also land you in a lot of trouble with the law!

Hey, I said 20 break up mistakes but I'm going to throw in one more for good measure, okay.

BONUS - Mistake #21 -Making False Promises That You'll Change

Okay, we all have some little things that we could probably improve about ourselves and some of these may be quite realistic....however, others don't even bother.

While it's possible to spruce yourself up a little there's no use pretending to be someone you're not because your armour will come off when you least expect it and you'll be on your own again anyway.

Now that's quite a list, isn't it?

Do you know why these are so common mistakes?

Because your emotions are completely out of control as a result of your break up and you will do JUST ABOUT ANYTHING to make the pain stop -- and to get your ex back.

You and I both know that acting this way isn't the real you, is it?

You're not a stalker, you're not usually clingy, needy, or desperate or even so obsessed as you've been lately!

Let's put the shoe on the other foot for a minute. If your ex was acting the way you have been recently would YOU want them back?

No.

Let's face it -- you're high maintenance, you're highly emotional, you're clingy, you're desperate, your obsessive -- you're NOT the person that your boyfriend/girlfriend, wife/husband fell in love with?

How To Completely Wipe The Slate Clean

What you need to do first of all is accept right at this second that you ARE broken up (but in your mind it's temporary).

Then what you need to do is heal AS QUICKLY AS POSSIBLE so you can unleash the real you under all that emotional turmoil that your ex fell MADLY IN LOVE with.

Flow Experience - A Key To Happiness

What is flow experience?

Flow experience is a concept defined by Csikszentmihalyi to describe those moments when you are completely and collectively absorbed in an activity. As such, everything else is forgotten. You have total concentration and nothing else matters. You are no longer aware of what is going on around you. The rest of the world is forgotten.

When you are in a flow experience, your focus is so complete that you forget about sleeping and eating. You are not even aware of yourself; you are immersed in the activity you are engaged in.

Sincemore, since you are so engrossed in the activity, your experience of time changes. You are so absorbed that the past and future are forgotten. Time absolutely flies by, although you are not aware of this at the time. It is only when you come out of the activity that you notice how much time has passed.

You can have a flow experience with any activity that is mindful and requires you to actively participate in it. As such, good conversation, reading a novel, playing sport, working on your hobby, letter writing, gardening, even cleaning the house are examples where you can experience flow. Passive activities such as watching television and sport are not conducive to a flow experience. You will probably know when you have had a flow experience as you will get that feel-good buzz afterwards of having engaged in something engrossing.

Whilst you are engaged in your activity, you will feel completely in control and are not worried about success or failure. The activity fees effortless but engaging. To the objective observer the activity may look risky and demanding (for example, surfing), but not to you, the participant.

We all possess the ability to engage in flow experiences and the more we have, the happier we are.

Why is it important?

• Flow enables you to focus and have total control and concentration during a particular experience.
• Understanding flow enables you to focus your attention at will, rather than waiting for something to come and grab your attention.
• Your skills are being used at their very best - you are giving your all.
• It can help you achieve your goals, since you are free from intrusive thoughts and events.
• It will enhance your well-being and happiness.
• Understanding flow can help you understand why you are procrastinating on a particular issue. Have a look at the conditions needed for a flow experience and reflect on them in terms of the task you are struggling to stay.

The three conditions to a flow experience

Csikszentmihalyi stipulates three conditions that must be met in order to have a flow experience:

1. Your chosen activity should have a clearly defined set of goals. This will help you focus your energy and give you direction.
2. You want a good balance between your perceived skills and perceived challenges. The important point here is 'perceived' rather than actual. It is a mind-state. If you believe your skills far surpass the challenge, you will become bored as it will be too easy for you. Whereas, if you perceive the challenge as being too hard for you, you will become frustrated.
3. Feedback is essential. It will enable you to modify your actions if necessary, to keep you in the flow. The feedback can be negative as well as positive. It can enable you to move on and progress (providing you have the skills to do so).
How to have more flow experiences Flow can occur with any activity, provided it is mindful. What is important is how the activity is carried out. Take a look at the following tips to help you towards engaging in regular flow experiences:

• Avoid multi-tasking. Trying to do two (or more) things at once is no way to achieve flow. It is not possible to give your all to two tasks at the same time. This will reduce your enjoyment and quite possibly the outcome may be compromised. Try to cut down on multi-tasking even for the most everyday chores.
• Try not to check your email every five minutes if you are working on a computer. Choose a time to read it and give it your full attention.
• Limit your distractions. Is there anything in your environment that is preventing you from achieving flow? Temperature, noise, layout, objects, other people, level of light can make a difference.
• Determine your goals and break them down into achievable chunks. Make sure these chunks are adequately challenging to keep your interest.
• Try new activities and develop new skills. The more your skills develop, the more pleasure you will receive. You may experience boredom or frustration early on. So take care to monitor your progress to check the activity is interesting enough and within your capability. Modify your goals if you need to.
• To keep experiencing flow with a particular activity you will need to increase the challenge - one that you believe you can meet. As your skills develop, the activity can become boring as it no longer requires as much attention. A new challenge will not only up your interest but enhance your expertise.
• How is your job? You spend a great chunk of your life in work, so you really want to obtain as many flow experiences as possible. If you are feeling bored, is there anything you can do to make it more challenging?
• Try to obtain regular feedback on what you are doing. It could be from yourself or another person.
• Avoid mindless activities which you do not actively get involved in - for example, watching television.

Read more

Csikszentmihalyi, M. (1991) Flow: the Psychology of Optimal Experience.

What Cryptocurrencies Are Good to Invest in?

This year the value of Bitcoin has soared, even past one gold-ounce. There are also new cryptocurrencies on the market, which is even more surprising which brings cryptocoins' worth up to more than one hundred billion. On the other hand, the longer term cryptocurrency-outlook is somewhat of a blur. There are squabbles of lack of progress among its core developers which make it less alluring as a long term investment and as a system of payment.

Bitcoin

Still the most popular, Bitcoin is the cryptocurrency that started all of it. It is currently the biggest market cap at around $41 billion and has been around for the past 8 years. Around the world, Bitcoin has been widely used and so far there is no easy to exploit weakness in the method it works. Both as a payment system and as a stored value, Bitcoin enables users to easily receive and send bitcoins. The concept of the blockchain is the basis in which Bitcoin is based. It is necessary to understand the blockchain concept to get a sense of what the cryptocurrencies are all about.

To put it simply, blockchain is a database distribution that stores every network transaction as a data-chunk called a "block." Each user has blockchain copies so when Alice sends 1 bitcoin to Mark, every person on the network knows it.

Litecoin

One alternative to Bitcoin, Litecoin attempts to resolve many of the issues that hold Bitcoin down. It is not quite as resilient as Ethereum with its value derived mostly from adoption of solid users. It pays to note that Charlie Lee, ex-Googler leads Litecoin. He is also practicing transparency with what he is doing with Litecoin and is quite active on Twitter.

Litecoin was Bitcoin's second fiddle for quite some time but things started changing early in the year of 2017. First, Litecoin was adopted by Coinbase along with Ethereum and Bitcoin. Next, Litecoin fixed the Bitcoin issue by adopting the technology of Segregated Witness. This gave it the capacity to lower transaction fees and do more. The deciding factor, however, was when Charlie Lee decided to put his sole focus on Litecoin and even left Coinbase, where're he was the Engineering Director, just for Litecoin. Due to this, the price of Litecoin rose in the last couple of months with its strongest factor being the fact that it could be a true alternative to Bitcoin.

Ethereum

Vitalik Buterin, superstar programmer thought up Ethereum, which can do everything Bitcoin is able to do. However its purpose, primarily, is to be a platform to build decentralized applications. The blockchains are where the differences between the two lie. Basically, the blockchain of Bitcoin records a contract-type, one that states whether funds have been moved from one digital address to another address. However, there is significant expansion with Ethereum as it has a more advanced language script and has a more complex, broader scope of applications.

Projects began to sprout on top of Ethereum when developers began noticing its better qualities. Through token crowd sales, some have even raised dollars by the millions and this is still an ongoing trend even to this day. The fact that you can build wonderful things on the Ethereum platform makes it almost like the internet itself. This caused a skyrocketing in the price so if you purchased a hundred dollars' worth of Ethereum early this year, it would not be valued at almost $3000.

Monero

Monero aims to solve the issue of anonymous transactions. Even if this currency was perceived to be a method of laundering money, Monero aims to change this. Basically, the difference between Monero and Bitcoin is that Bitcoin features a transparent blockchain with every transaction public and recorded. With Bitcoin, anyone can see how and where the money was moved. There is some somewhat imperfect anonymity on Bitcoin, however. In contrast, Monero has an opaque rather than transparent transaction method. No one is quite sold on this method but since some folks love privacy for whatever purpose, Monero is here to stay.

Zcash

Not unlike Monero, Zcash also aims to solve the issues that Bitcoin has. The difference is that rather than being completely transparent, Monero is only partially public in its blockchain style. Zcash also aims to solve the problem of anonymous transactions. After all, no every person loves showing how much money they actually spent on memorabilia by Star Wars. Thus, the conclusion is that this type of cryptocoin really does have an audience and a demand, although it's hard to point out which cryptocurrency that focuses on privacy will eventually come out on top of the pile.

Bancor

Also known as a "smart token," Bancor is the new generation standard of cryptocurrencies which can hold more than one token on reserve. Basically, Bancor attempts to make it easy to trade, manage and create tokens by increasing their level of liquidity and letting them have a market price that is automated. At the moment, Bancor has a product on the front-end that includes a wallet and the creation of a smart token. There are also features in the community such as stats, profiles and discussions. In a nutshell, the protocol of Bancor enables the discovery of a price built-in as well as a mechanism for liquidity for smart contractual tokens through a mechanism of innovative reserve. Through smart contract, you can instantly liquidate or purchase any of the tokens within the reserve of Bancor. With Bancor, you can create new cryptocoins with ease. Now who wouldn't want that?

EOS

Another competitor of Ethereum, EOS promises to solve the scaling issue of Ethereum through the provision of a set of tools that are more robust to run and create apps on the platform.

Tezos

An alternative to Ethereum, Tezos can be consensually upgraded without too much effort. This new blockchain is decentralized in the sense that it is self-governing through the establishment of a digital true commonwealth. It facilitates the mathematical technique called formal verification and has security-boosting features of the most financially weighed, sensitive smart contract. Definitely a great investment in the months to come.

Verdict

It is incredibly hard to predict which Bitcoin in the list will become the next superstar. However, user adoption has always be one key success factor when it came to cryptocurrencies. Both Ethereum and Bitcoin have this and even if there is a lot of support from early adopters of every cryptocurrency in the list, some have yet to prove their staying power. Nonetheless, these are the ones to invest in and watch out for in the coming months.

The Five Components of a Business Strategy

Can you define exactly what makes up a business strategy? Some people say no, but we think you can.

In fact, we believe a valid business strategy has five components:

1. Your company's current or desired core competencies
2. A description of how you will differentiate vs. competitors
3. The industry or industries in which you intend to compete
4. The initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development
5. A financial forecast that shows how your plans will meet stakeholder requirements over the next 3 to 5 years

Let's look at each of these components .

The first component of a valid business strategy is a clear description of your company's current or desired core competencies.

You may be thinking, "Great, but what's a 'core competency?"' While there are many definitions, here's a good one from Wikipedia:

" ACore competency is something that a firm can do well and that meets the following three conditions:

• It provides consumer benefits
• It is not easy for competitors to imitate
• It can be leveraged widely to many products and markets.

A core competency can take various forms, including technical / subject matter know how, a reliable process, and / or close relationships with customers and suppliers. It may also include product development or culture, such as employee dedication. "

For example, we could say that Southwest Airlines is a reliable airline that offers low fares. But in order to provide those benefits, it has to have certain "core competencies," important capabilities that enable it to have low fares and to be reliable. We believe that Southwest Airlines has four core competencies that it executes so well that it regularly beats all other US airlines in terms of profitability.

These core competencies are:

• The lowest operating costs per plane
• An economic point-to-point airport network
• A fanatical culture focused on customer service and cost savings
• An ability to keep planes in the air more of the time than its competitors.

Southwest airlines could not offer the benefits of low prices and reliable service if it did not master these core competencies. What key benefits do you want to offer your customers? What core competencies do you need to master to provide them?

The second component of a valid business strategy is a description of how you differentiate vs. competitors.

In our experience, differentiation is about being the best at something. This should be encapsulated in your mission statement - what are your company's aspirations and how are you going to beat the competition? We just talked about how Southwest Airlines differentiates - what are you going to offer customers that will make them choose your products or services so that you can grow your business?

It takes a lot of hard work to come up with a great answer to this question and even more work to make that difference real. It's easy for us to say that Southwest is the best low-cost airline in the US, but it's extraordinarily difficult for them to pull it off.

The third component of a valid business strategy is a description of the industry or industries in which you intend to compete.

You need to be able to define just what kind of company you are - are you a furniture manufacturer? A gift card retailer? A consulting firm, a bearings distributor, a toy importer, etc.? This step sounds easy but we find that companies are often so concerned about getting too narrow in their focus that they fail to become really clear about what they want to do. A company with a good business strategy will have thought through these issues and made the hard decisions necessary to clarify its identity. If it has, it can easily pass the litmus test of identifying the industry or industries in which it operates.

The fourth component of a business strategy is the set of initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development.

These are the plans that guide your company's focus and resource allocation over the next several years. If your business strategy is specific enough to be relevant, you will have detailed plans in all of these areas.

The fifth component of a business strategy is a financial plan that forecasts the results you expect to get from your plans and illustrates how they will meet stakeholder requirements over the next 3 to 5 years.

Your strategic planning process can not be separated from your annual budget process. In the vast majority of companies, if it's not in the budget, it does not exist. That's why you have to have a very senior financial person on your strategic planning team, preferably the CFO. During the planning process, your team must agree a financial plan that estimates the results of implementing your strategy. This plan needs to earn the approval of your company's management and board and should be reviewed on a regular basis to track results and make refinements.

So - those are the five components of a valid business strategy. Good luck planning your success. And succeeding because you plan.

Direct Sales Team Vs Distributor - Which is Better For an International Market?

If you're looking to expand your sales to new markets, then there's one big question you must ask: do I build a direct sales presence or use a distributor? Each method has its benefits and drawbacks, but we're going to make a strong case to use one method over the other in almost every instance.

What's the difference between direct sales and distributors?
A direct sales presence means that your company establishes, manages, and pays a sales team of one or more people in the target market.

An outside agent is any entity that will sell your product in exchange for a service fee. One example is a sales rep, who sells your product in exchange for a percentage of the sale. A distributor is similar to a rep, except they would buy product from your company and sell it directly to the end customer.

Is Direct Sales Better?
For most businesses expanding into new markets, especially international markets, hiring a distributor is a better decision-at least until there is enough return from the market to justify building a direct sales presence.

Sure, there is one major advantage to having a direct sales presence-control. Control over the day to day activities of your sales personnel is appealing to most business owners. But this control comes at a heavy price. To start, you'll need to spend the time to hire someone in that market, then train them, then equip them with sales material and management, if not office space and equipment. These costs are prohibitive for most small businesses looking to expand internationally.

And there are even more costs that we have not mentioned yet. Each market has it's own unique laws, cultures and customs that are essential to master if your company wants to establish a successful sales presence. Japan is a classic example of a marketplace with unique legal structures and business customs that, if not followed, guarantee the failure of any sales efforts. It's hard to pin down an exact monetary value to this learning, but ask yourself this: Can you afford to establish, manage, and pay a sales force in a foreign country for at least a year while they learn the routes and generate no revenue?

What about a Distributor? Is a distributor better for new markets?
Distributors are a cost effective means to enter a new marketplace successfully. Here are just a few of the reasons:

• No Overhead: Unlike running your own sales team, a distributor will take care of the hiring, managing, payment, and optimization of its channel. You're just borrowing their distribution, while they handle the maintenance.
• Established Channel with Local Knowledge: A good distributor will already know all the laws and customs of the market you're entering. You do not need to reinvent the wheel-you can use someone who already has local local knowledge.
• Understanding Pricing and Purchasing Power of Market: Along with knowledge of the laws and customs comes knowledge about the most successful ways to price and market your product locally.
• Cost Effective: Since you will not be paying for the above items, distributor relationships are much more within reach of a small business trying to enter a new market.

Using a distributor has some downsides as well, but they can be minimized by building a good relationship with a distributor.

• Not your own people: You will not be able to directly manage every step of the process. While it may make you nervous to lose some control over the sales process, you can manage the risk by building a transparent relationship with your distributor with constant updates and feedback from both ends.
• Distributor has many products to represent: You may not be the distributor's top priority at any given time, and you want to be sure your product is not getting shuffled to the back of the line. Once again, a well-established relationship with constant contact will ensure that your product is getting the attention it describes.
• Not a "turn key" solution: You can not just give the distributor your products and expect success. You'll have to manage the relationship. This takes time, but it's still less costly than trying to install a direct sales team from scratch.

So what do I do next?
If you are not convinced that a distributor would be better for your organization than acquiring a direct sales team, seek help from a consultant who has experience establishing a presence in new markets. A consultant can use his or her experience to analyze your opportunity and recommend the best course of action.

Before you choose a distributor, you need to know ....
Choosing the wrong distributor will set you up for failure. The wrong distributor simply will not generate sales, and you'll have wasted at least a year finding and setting up an unprofitable relationship.

There are certain things to look for in a distributor, and they are different for every market. The best thing to do is to find a professional, one with experience in distributor relationships, and hire that professional to help you search for and identify the right distributor.

Psychic Insights and Predictions for 2018

We are in for a challenging period with lots of planets in earth signs, a more sober time of consequential events. Closer to home, what if it turns out that people have a lot less voice, less money to spend, and less comfort in the United States? And that might be small potatoes compared to what's happening in Europe! Here's what we can do about it if there's tough times ahead, according to an early December vision:

What first appeared was a picture of Americans' nature and spirit in decline, and people choosing to turn away from the displaced around them, not wanting to encounter them or anyone much - not wanting to connect. Americans, traumatized by the barrage of fear-creating news, beliefs, and new realities coming at them, may choose to defend themselves from it by disconnecting, not letting it really register. However, other messages going back to 1989 show a steady development of grassroots activism. Maybe we will snap out of our trauma and all become activists!

Until then (and ever more), this is the most actionable response: "Be nice. Be nice to yourself, and especially if no-one else has done so - or we have not done so ourselves so far. as a policy. To be nice is to turn the other cheek, to not react to the past, but to choose to be a certain way in the world, to have a certain atmosphere of respect and security and civility around you, which you demonstrate and emanate by being nice. It will raise the vibration of your world, and extremely, at each level you experience the world. "

About grass roots and what the 99% can do in 5 minutes to influence their world: Grass roots are the densest, the strongest weave, and what is akin to that formidable placeholder is if every single person finds a way to communicate with government officials, just Google it, and let their will be known. That unrelenting activity will make representatives always know and feel the pressure of millions of people, creating a grassroots weave in the airwaves.

"Get to work!" is the saying for the year. For those seeking spiritual and professional success, here are words of wisdom from a 14th century Middle Eastern scholar: "Knowledge is a treasure, but practice is the key to it."

The atmosphere surges with energy to put knowledge into action this year - lots of itchy entrepreneurs and innovators! For everyone, a lot can happen and a lot can get done by taking responsibility for your life. Being quick to explore your options and in more areas of your life, will serve you well in 2018.

According to one of the psychic pictographs for the year, Americans may be testing one of Einstein's theories. He states: "All that is valuable in human society depends upon the opportunity for development agreed the individual." As the have and have-nots in America continue to grow farther apart, we'll see a devalued and dispirited people become more of a colorless or muted mass.

Monster Winds in 2018: Raging winds become more frequent ... plus earthquakes. We live as if our well-being depends on our access to money and power. Nature appears to be teaching us differently. "It's not nice to fool Mother Nature", warned the popular ad campaign years ago. Uranus, planet of shocking upheavals, moves into an earth sign on May 15th for an eight year stay. This signifies that powerful and destabilizing earth changes continue to upend.

More about May 15th: Not only does Uranus change signs on that day, it's also new moon in Taurus, and Mars goes into Aquarius, all conspiring to create changes in how we deal with money (Taurus rules money and finances.) People seek new forms of contracts and exchange. Mars in Aquarius also portends an important year for technological developments and innovations. People are going to be bold, try new things, and change fundamental aspects society. Cultural mores change around beauty and romance, and societal standards associated with love and the arts are open to accepting new forms.

Personal guidance from the spirits about 2018 (channeled on 11/11/2017): These messages are not about the society we live in, but describe the raw energy of the year and how we can use it to manifest what we want.

"You've arrived on new ground. And look all around ... make sure you are with people you want to be with ... that's how the year begins, a radical sorting out of your private affairs.

Being one with Nature this year gives great pleasure. Even for people who have not much noticed Nature before. Something wakes up in people about their world, their environment, and how precious it is.

We're all here together for one reason: to be free, and to be able ... you name it when it comes to being able ... what do you want to do? Whatever it is, it will occur to you month by month as the year unfolds: whatever needs to receive to your love. Any part of you can now come forward to be integrated.

Strength! Resilience! Force Power! They're all energized in people this year. Make sure to shepherd your consciousness so this access to power become tools for your benefit and also for others. "

Grow Your Business With Low Cost Printing Materials

Many businesses rely upon print advertising as one of the keys for success. Skipping TV commercials is a very easy for most people but they can rarely overlook an eye catching print advertisement. Well planned printing is the key to appealing advertisements. Newspapers, brochures, pamphlets, and banners all come under the category of print media. Printing uses resources such as ink, printing machines, quality paper, and other items to create ads that appeal to a target audience.

History of printing

Printing has been around for over a thousand years. The first technique of printing was developed long ago in China. There is evidence to prove that primitive wood block printing was developed in the sixth century. The oldest book found so far was published by the method of block printing back in 868 AD. The book was a Buddhist scripture named Diamond Sutra. A Chinese artisan, Pi Sheng, invented the first movable printer in 1040. Later, in 1234 AD, a movable metal printing press was invented in Korea. By the 13th century many Chinese and Arabic libraries had thousands of printed books and documents. Soon printers became an important part of developed civilizations and demand for them increased.

Printing makes advertising easy:

Banners :

The best place for putting up banners for advertisements is where a large number of people can see it. They are usually placed where there is heavy foot traffic like bus stops, shopping malls and exhibitions. Banners are usually printed for large scale enterprises and for launching or promoting new products.

Brochures :

These are the best methods to advertise for a services or products like holiday and vacation destinations. Brochures should be informative and attractive to catch the interest of the consumer. These can be distributed to individuals for promoting any type of products or services.

Business cards :

Cards are a convenient and accepted way to introduce yourself or your business. This gives a long lasting reminder to the people you meet. They will find it easy to recall who you are and your business details when they have your business card. The first impression is the last impression, they say, so business cards should be printed perfectly in order to reflect your personality.

Newspaper :

Newspapers are one of the best sources for distributing information to the masses. Newspapers are another way to advertise for your service or product along with a short and informative caption or an informative and entertaining article. Newspapers offer many options for print advertisements that are tailor to your needs.

There are many other methods through which one can advertise. No matter what type of service you furnish or products you manufacture you should not overlook the tested and tested methods of printed advertisements. For this, you should try to get the best printing materials as it will raise the quality of your printing and then will attract more of your target audience.

Online Bitcoin Trading: Discover The Keys To Earning A Formidable Income Trading Bitcoin

Step 1 - Understanding Bitcoin And The Block-Chain

Bitcoin is a peer-to-peer payment system, otherwise known as electronic money or virtual currency. It offers a twenty-first century alternative to brick and mortar banking. Exchanges are made via "e wallet software". The bitcoin has actually subverted the traditional banking system, while operating outside of government regulations.

Bitcoin uses state-of-the-art cryptography, which can be issued in any fractional denomination, and has a decentralized distribution system, is in high demand globally and offers several distinct advantages over other treaties such as the US dollar. For one, it can never be garnished or frozen by the bank (s) or a government agency.

Back in 2009, when the bitcoin was worth just ten cents per coin, you would have turned a thousand dollars into millions, if you waited just eight years. The number of bitcoins available to be purchased is limited to 21,000,000. At the time that this article was written, the total bitcoins in circulation was 16,275,288, which means that the percentage of total bitcoins " mined " was 77.5%. at that time. The current value of one bitcoin, at the time that this article was written, was $ 1,214.70 USD.

According to Bill Gates, "Bit coin is exciting and better than currency". Bitcoin is a de-centralizedized form of currency. There is no longer any need to have a " trusted, third-party " involved with any transactions. By taking the banks out of the equation, you are also eliminating the lion's share of each transaction fee. In addition, the amount of time required to move money from point A to point B, is reduced formidably.

The largest transaction to ever take place using bitcoin is one hundred and fifty million dollars. This transaction took place in seconds with minimal fee's. In order to transfer large sums of money using a "trusted third-party", it would take days and cost hundreds if not thousands of dollars. This explains why the banks are violently opposed to people buying, selling, trading, transferring and spending bitcoins.

Only.003% of the worlds (250,000) population is estimated to hold at least one bitcoin. And only 24% of the population know what it is. Bitcoin transactions are entered chronologically in a 'blockchain' just the way bank transactions are. Blocks, meanwhile, are like individual bank statements. In other words, blockchain is a public ledger of all Bitcoin transactions that have ever been executed. It is constantly growing as 'completed' blocks are added to it with a new set of records. To use conventional banking as an analogy, the blockchain is like a full history of banking transactions.

Step 2 - Setting Up Your E Wallet Software Account

As soon as you create your own unique e wallet software account, you will have the ability to transfer funds from your e wallet to a recipients e wallet, in the form of bitcoin. If you would like to use a bitcoin ATM to withdraw funds from your account, essentially you will link your e wallet 'address' to the chosen ATM machines e wallet 'address'. To facilitate the transfer of your funds in bitcoin to and from trading platform, you will simply link your e wallet 'address' to the e wallet 'address' of your chosen trading platform. In actuality, it is much easier than it sounds. The learning curve in relation to using your wallet is very short.

To set up an e wallet, there are a myriad of company's online that offer safe, secure, free and turn-key e-wallet solutions. A simple Google search will help you find the right e wallet software for you, depending upon what your needs are exactly. Many people get started using a "blockchain" account. This is free to set up and very secure. You have the option of setting up a two-tier login protocol, to further enhance the safety and security, in relation to your e wallet account, essentially protecting your account from being hacked into.

There are many options when it comes to setting up your e wallet. A good place to start is with a company called QuadrigaCX. You can find them by doing a Google search. Quadrigacx employs some of the most stringent security protocols that currently exist. Furthermore, Bitcoins that are funded in QuadrigaCX are stored in cold storage, using some of the most secure cryptographic procedures possible. In other words, it is a very safe place for your bitcoin and other digital circles.

In order to withdraw money in your local currency, from your e wallet, you are required to locate a bitcoin ATM, which can often be found in local businesses within most major cities. Bitcoin ATM's can be located by doing a simple Google search.

Step 3 - Purchase Any Fractional Denomination Of Bitcoin

To buy any amount of bitcoin, you are required to deal with a digital currency broker. As with any currency broker, you will have to pay the broker a fee, when you purchase your bitcoin. It is possible to buy.1 of bitcoin or less if that is all that you would like to purchase. The cost is simply based on the current market value of a full bitcoin at any given time.

There are a myriad of bitcoin brokers online. A simple Google search will allow you to easily source out the best one for you. It is always a good idea to compare their rates prior to proceeding with a purchase. You should also confirm the rate of a bitcoin online, prior to making a purchase through a broker, as the rate does tend to fluctuate frequently.

Step 4 - Stay Away From Any Trading Platfrom Promising Unrealistic Returns To Unsuspecting Investors

Finding a reputable bitcoin trading company that offers a high return is paramount to your online success. Earning 1% per day is considered a high return in this industry. Earning 10% per day is impossible. With online bitcoin trading, it is feasible to double your digital currency within ninety days. You must avoid being lured by any company that is offering returns such as 10% per day. This type of a return is not realistic with digital currency trading. There is a company called Coinexpro that was offering 10% per day to bitcoin traders. And it ended up being a ponzi scheme. If it's 10% per day, walk away. The aforementioned trading platform appeared to be very sophisticated and came across as being legitimate. My advice is to focus on trading your bitcoin with a company that offers reasonable returns such as 1% per day. There will be other companies that will attempt to separate you from your bitcoin using unscrupulous methods. Be very cautious when it comes to any company that is offering unrealistic returns. Once you transfer your bitcoin to a recipient, there is literally nothing your can do to get it back. You must ensure that your chosen trading company is fully automated & integrated with blockchain, from receipt to payment. More importantly, it is crucial that you learn to differentiate legitimate trading opportunities from unscrupulous "company's" that experts are when it comes to separating it's clients from their money. The bitcoin and other digital contexts are not the issue. It is the trading platforms that you must exercise caution with, prior to handing over your hard-earned money.

Your ROI should also be upwards of 1% + per day because the trading company that you are lending your bitcoin to, is most likely earning up to 5% + per day, on average. Your ROI must also be automatically transferred into your "e-wallet" at regular intervals, through your contract term. There is only one platform that I feel comfortable using. It pay each bitcoin investor / trader 1.1% per day in interest as well as 1.1% per day in capital. This type of a return is staggering compared to what you would earn with traditional financial markets, however, with crypto currency, it is common. Most banks will payout 2% per year!

If you are required to conduct tedious activities such as logging into your account, sending e mails, clicking on links etc, you definitely need to keep searching for a suitable trading company that offers a set-it-and-forget-it type of platform , as they absolutely exist.

Leather Repair - How To Repair Torn Leather Seat

There are so many different types of automatic leather seat repair, all with different situations and applications. There are holes, scratches, gouges, cuts, scrapes, worn or cracked, and just down right grungy looking leather seats. I think I got them all covered, well in this article we're going to talk about how to repair a small hole in a leather seat lean back, for those of you who do not know what a lean back is well it's the upper part of the seat.

Now when I say small this can apply for a tear up to 1 1/2 "to 2", probably might go a little bigger, but lets not push it, if it needs to go to the upholstery shop for an insert then that would be better then a crappy looking leather repair on something that probably would not hold anyways. When in doubt, insert it.

Prepping a seat is the key to success in any leather repair, and a lasting leather dye job. So, prep the whole lean back, and while at your it just clean the whole seat, why not, but you do not have to, with your prepping solution removing all grease, dirt, and grime. You need a clean surface and a well prepped area to work with. When I prep, I use a solution of rubbing alcohol, acetone, ammonia, and a small amount of TSP substitute, with water in a spray bottle. Spray the seat with the solution and scrub with a scotch brite pad to scuff the leather seat for leather dye adhesion and remove any grime that's on the seat, then wipe clean with a clean lint free towel. Once your clean, apply a grip base primer to the seat, I usually in most cases will dye the entire lean back when I do a repair or the entire seat, but sometimes it's not necessary, so you may not need to prime the whole seat , but do clean the seat good this cuts down on the amount of leather dye used and the ending result will be a premium leather repair.

Now to the hole. Lets say it's in a V shape, just for example. Like where you've gott'n out of the seat with something in your back pocket, ouch! I know the feeling, back in college I had a 1986 Mustang SVO, very rare and nice car (I miss that car) and I got out to go to class with a pen in my back pocket and ripped about a 2 "V shape in the seat, I about puked right there, and of course at the time I did not know anything about leather repair.

Sand the area around the tear with a 240 grit wallpaper, this gives a little more for the low heat compound to grip to. Take a piece of underpatch material and slide the under patch under the tear with a pair of tweezers, allowing about a 1/2 "on the inside all the way around. easier to slide under. You can use different types of under patches, I like the kind that is covered on one side with a heat activated glue.

Now take a drop of leather glue and spread a thin coat on the patch on the underside of the leather repair area. If the leather will lay down smoothly and match up then great, but sometimes it just will not. In this case we will use combo of the glue and your low cure leather repair compound and smooth a small amount over the patch then lay the leather down. Spread a small amount of low heat compound over the area and smooth it out with your pallet knife, remembering to keeping your area as small as possible, the smaller the better. Now heat the area with your heat gun, hold the heat gun out away from the leather repair and slowly move it into the repair area, this will give you just a little more control of the heat, you do not want to burn and shrink the leather. The idea is to cure the compound and get it to adhere before you cook the leather, it's a skill thing, practice makes perfect. Once the compound is cured immediately press the grain pad in your palm onto the repair, do not press to hard, but firm.

At this time using a wet paper towel apply a small amount of grip base to the repair area and dye with your color matched water based leather dye. Dry thin coats of dye, not wet. Then reapply and smooth out another thin coat of compound. Heat again and grain then dye, get the idea, what you are doing is building the repair up. Thin coats of compound applied and cured then reapplied, are much better then one thick coat. Once you have it built up and looking nice, blend the repair into the rest of the seat if needed, by applying thin coats of leather dye to finish it off. Drying between coats of dye with a hairdryer, and one great tip is rubbing the leather dye with your hands to force the dye into the creases of the leather helps a ton, do not be afraid to get your hands dirty. I say that but I'm allergic to rubber gloves, it bites, so I come home every day with dye all over my hands, it's a pain, but I love the work and the job looks better with a little bit of love rubbed on those leather seat repairs. After the dye is cured, apply a top coat of satin or dull leather clear top coat mixed with a bit of slip additive added for the soft feel. Dry the seat thoroughly, then apply your leather conditioner to finish and give the seat the juice it needs and a great feel and look for you.

Now there are so many other variations to this fix, sometimes I will have to use an air dry leather repair compound over the top of the low heat compound to smooth out the leather repair. Sanding it with a 400 grit wallpaper until it looks right. You can also turn your air down on your paint gun until little droplets are coming out to give it a textured look, drying between coats. Texture coatings, can be used, but if you do it right the gun effect works great. When I do a leather repair I will not give up until it looks perfect. Patience is a value, right. Do not get in a hurry, this will only frustrate you more and then you really got issues.

Leather repair is a craft and profession. The dyes and compounds I use are top quality and are made to last. Giving you a lasting leather seat repair, and comfort knowing you have a leather repair that will last and look great for years to come.

I hope this was some help to you, in the coming months there will be more articles like this one but on different situations on leather repair, liked I talked about in the first. There are so many different ways that a leather seat can be damaged, we spend a lot of time in our cars and well "sh $$ happens", right. So check back to see my next article on automatic leather seat repairs. If you have anything you would like to ask feel free to shoot me some comments on Leather Repair - How To Repair Torn Leather Seat.

Why Are Computers A Necessity Now?

Computer systems now a days are everywhere. We can find that in places we can not see or would not expect to find them. This gadget are no longer specialized tools used only by scientists or engineers like before. They are not hidden behind sealed-walls under a climate-controlled environments anymore. They are a fact of life that companies can not live without and even individuals like us. It is a common thread that ties together our education, work, and home life. Thus, computer literacy becomes significant, with computers touching almost every facet of our lives. But why is it that computer literacy is very cruel?

Why do we need to spend time and energy studying books, enrolling to computer crash course, and becoming "computer literate?" Technically, to be "literate" means to have knowledge of that subject, wherein you understand its basic terms and concepts. We are not born with such knowledge and abilities, but it is hard to imagine living without computer skills today. Considering the fact that Computers are an essential part of business today, whether you are an auto mechanic or a surgeon, a journalist or a pilot. Like cars, that take us to work everyday, we also rely on computers more with each passing year. If there are still who do not use computers regularly, chances are great that you will soon.

But who will be the one to benefit from computer literacy? First, is the increased employability. Here, the basic computer knowledge along with specific job skills are mainly considered by the employers because a person would be more trainable in and adaptable to the computerized work environment. Next, is greater earnings potential, wherein, as you increase your computer skills, you become more valuable worker, especially if focused on high-tech skills like programming, software / network administration, hardware maintenance and many more. However, it does not follow that you must be a computer expert to increase your earnings. Skills that involve application of the computer to specific tasks are highly valued. Another benefit is that, it has a greater access to resources. Always bear in mind that computers are incredible learning tools, especially when you have access to data on CD-ROMs or the Internet. PC can be used to access vast knowledge bases on almost any topic, search archives of information dating back decades, even take online courses for credit.

You will also have a greater control of your assets, by using the power of the Internet and even a little knowledge only of computers, you can manage your personal finances and indulge your interests in ways that were not possible back years ago. Here, you can control of every dollar you earn through online banking and investing. Online shopping as also another benefit that makes it easier to buy something without tiring yourself & spending so much time going to stores with yourself. There are also new technologies that enable you to monitor your entire household via PC - to set your air conditioner or alarm clock, start your coffee maker or sprinklers, and even activate your alarm system. With this range of growth of computer technologies, we can not deny that we now live in an information society - where information is considered to be an extremely valuable community. The key players in this information-based economy are those who control important information, or those who simply know how to access and uses it. Computer knowledge and skills you can build with that literacy are vital to success in this society, not just in our working lives, but in the ways we learn, manage our finances, and improve our standard of living.

Although there are still many professions that do not rely on computers, they are becoming fewer all the time. Remember that computers do not need to take the form of PC, so there is a good chance that your career path will bring you in contact with some type of computer because many of the tools in today's' workplace are computer technology. That's why it is very important to have a basic understanding of computer technology. No matter what your career choice is, you can benefit from a knowledge of computer hardware and software, and how these components function together. Even your job does not require you to work directly with a computer, this knowledge may help you to envision new ways of using computers in your work, that would result in a more productive work environment. This can also lead you to career advancement opportunities. But still, if you think that this case is overstated, that computers are not being used that much, you should consider that computers are popping up in places & professions that my seem unintentionally.

A Guide to Hiring an SEO Provider

If your business has any online components (such as a website), then SEO is critical to the ongoing success of your business. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is not just traffic that you need, but targeted traffic. A good quality SEO service can provide relevant, consistent web traffic to your website (s). This guide will allow you, as a non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this guide should help you to find the good ones.

SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.

Quality SEO is a critical investment when it comes to developing successful expansion and growth strategies.

Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of your money.

6 things you need to know and understand before hiring an SEO provider:

1) Hiring an SEO provider should be seen as an investment in your business. You should not view it as a business expense, but rather a business strategy and an effective way of enhancing your business presence within your business sector. Try not to begin your search with the intent of "buying some SEO". Hiring an SEO provider should have viewed rather as hiring an employee that understands and cares about your business and its online objectives.

2) The first page of Google (or any search engine) is everything. Few people ever go to the second page of the search results anymore. Google is so good at being a search engine that people blindly trust Google's ability to deliver the most relevant results on the first page. Think about how often you click through to the second page. This means that if your business is not on the first page, it's almost as good as now. The top positions on page one get the most clicks, which decrease as you progress downwards on the page.

3) The 'big' keywords are not everything. It is better to be on the first page for a fewer smaller keywords, than try to rank for larger keywords and not be on the first page at all. For example, an accountancy business in Preston may not rank for the highly competitive keyword 'accountant' (unless they have a lot of SEO budget and time to wait for rankings); but the same business could conceivably rank highly for the keyword 'chartered accountant Preston'. A good SEO provider should research the keywords that your business could literally rank on page one for and also keywords that have enough search volume to be worthwhile for your business to try ranking for.

4) SEO is all about beating your competition. There is no guarantee from the search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:

The search engines have their conventions; websites that conform by giving the search engines what they want, will find them making achieving search engine rankings. The only thing standing between you and the top spots in the search rankings is your competition. Not your actual business competitors, but your online competitors. The websites that currently have the top spots in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for each individual keyword. A good SEO provider will research the competition for each of your keywords. Then, after the most effective keywords for your business sector have been identified that they should be implemented in accordance with point number three above.

5) On-page and Off-page SEO.

Search engine optimization is a complex and ever-evolving science, but in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.

On-page SEO relates to the factors on your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).

Off-page SEO are the factors that relate directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.

SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you can not blame them for lack of results. A good SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You should have your web designer make the adjustments. (Remember he is the expert in this field)

6) An increase in search engine ranking is not necessarily an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further up the search engine results. They can not guarantee an increase in sales or leads, because that factor is determined by your own sales funnel. It is not the SEO provider's job to make sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.

The key differences between 'good' and 'bad' SEO providers:

Good SEO Providers
Good SEO providers know and understand the points mentioned above. You can judge this by their answers to the questions provided later in my next article.
Good SEO providers want to build a solid foundation and a proper SEO plan for your business, with an extensive initial keyword and market (competitor) research. They will often insist upon it, even if the prospect client does not see the need. Sometimes a good SEO provider will refuse to work with a client that does not want the important groundwork to be done, because they know that without it they will not be likely to provide the client with the results that they want. A good SEO provider will want to provide their client with results as their first priority. Often a client will say "but I've already done the keyword research myself". Many potential clients sit down for 5 or 10 minutes to write out all the keywords that they think are relevant to their business, and then think that they have now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.

Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back links, improving citations, helping social sharing, including a good user experience, etc.

Bad SEO Providers
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Rhetorical Devices in the Inaugural Address of John F. Kennedy

It is according to Aristotle that a speaker or writer has three ways to persuade his audience: The first kind depends on the personal character of the speaker; the second is on putting the audience into a certain frame of mind; the third is on the proof, or apparent proof, provided by the words of the speech itself.

One of the most influential people who made a memorable speech for the past century is President John F. Kennedy, a famous public speaker who wrote an inaugural address that contains a power to persuade a lot of people.

His well-known speech shows how his method of using the art of persuasive written or spoken discourse (Rhetoric) that an author or speaker uses to convey a meaning to the listener or reader contributions to the purpose or theme of his message for his countrymen.

Definition of Terms:

1. Alliteration : Repetition of consonant sounds at the beginning of words that are close to one another.

2. Allusion : A brief or indirect reference to a person, place, event, or passage in a work of literature or the Bible is supposed to be adequately well known to be recognized by the reader.

3. Amplification : An expansion of detail to clarify a point.

4. Analogy : A comparison between two things in which the more complex is explained in terms of the more simple.

5. Anaphora : Repetition of one or more words at the head of executive phrases, clauses, or sentences.

6. Anastrophe : Inversion of word order to mark emphasis.

7. Antimetabole : Reverasal or repeated words or phrases for effect.

8. Antithesis : Contrast within parallel phrases (not to be confused with the ordinary use of the word to mean "extreme opposite").

9. Assonance : Repetition of vowel sounds between different consonants.

10. Asyndeton : Absence of conjunctions.

11. Chiasmus : The reversal of grammatical order from one phrase to the next.

12. Climax : Consists of arranging words, clauses, or sentences in the order of increasing importance, weight, or emphasis.

13. Conduplication : Resembles anadiplosis in the repetition of a precedent word, but it repeats a key word (not just the last word) from a precedenting phrase, clause, or sentence, at the beginning of the next.

14. Consonance : Repetition of identical consonant sounds within two or more words in close proximacy.

15. Ellipsis : Any omitted part of speech that is easily understood in context.

16. Ethos : Makes use of what an audience values ​​and believes to be good or true.

17. Hyperbole : Deliberate exaggeration in order to create humor or emphasis.

18. Imagery : Lively descriptions which impress the images of things upon the mind using one or more of the five senses.

19. Logos : appealing to reason in a measured, logical way.

20. Metanoia : The qualification of a statement to either diminish or strengthen its tone.

21. Metaphor : Meaning or identity ascribed to one subject by way of another.

22. Oxymoron : Contraditory terms or ideas are combined.

23. Parallelism : The technique of arranging words, phrases, clauses, or larger structures by placing them side by side and making them similar in form.

24. Paradox : A statement that appears to contradict itself but that turns out to have a rational meaning.

25. Pathos : Appealing to the emotions.

26. Personification : The attribution of human qualities to a nonhuman or inanimate object.

27. Polysyndeton : Insertion of conjunctions before each word in a list.

28. Repetition : Word or phrase used two or more times in close proximacy.

29. Rhetorical Question : A question asked for rhethorical effect to emphasize a point, no answer being expected.

30. Sententia : The punctuation of a point with an aphorism.

31. Syntax : The grammatical structure of a sentence; the arrangement of words in a sentence.

32. Tricolon : A series of parallel words, phrases, clauses, or statements.

33. Zeugma : Includes several similar rhetorical devices, all involving a grammatically correct linkage (or yoking together) of two or more parts of speech by another part of speech.

Rhetorical Devices That Are Present In The Inaugural Address of John F. Kennedy:

* Alliteration

• "same solemn" (2nd sentence of the 2nd paragraph)

• "man holds in his mortal hands" (1st sentence of the 3rd paragraph)

• "for which our forebears fought" (2nd sentence of 3rd paragraph)

• "to friend and foe alike" (4th paragraph)

• "Whether it wants us well or ill" (5th paragraph)

• "Pay any price, bear any burden ..." (5th paragraph)

• "the survival and the success of liberty" (5th paragraph)

• "faithful friends" (1st sentence of the 7th paragraph)

• "colonial control" (1st sentence of the 8th paragraph)

• "Strongly supporting" (2nd sentence of the 8th paragraph)

• "break the bonds of mass misery" (9th paragraph)

• "sovereign states" (11th paragraph)

• "its writ may run" (11th paragraph)

• "the dark powers of destruction" (12th paragraph)

• "steady spread" (14th paragraph)

• "sincerity is always subject" (15th paragraph)

• "peace preserved" (9th to the last paragraph)

• "bear the burden" (6th to the last paragraph)

• "a grand and global alliance" (5th to the last paragraph)

• "high standards of strength and sacrifice" (1st sentence of the last paragraph)

• "Let us go forth to lead the land we love ..." (2nd sentence of the last paragraph)

* Allusion

• "I have sworn before you and Almighty God." (2nd sentence of the 2nd paragraph)

• "those who foolishly bought power by riding the back of the tiger ended up inside" (last sentence of the 8th paragraph)

* Amplification

• "Let both sides ... Let both sides ... Let both sides ... Let both sides (Paragraphs 16 to 19)

* Analogy

• "those who foolishly bought power by riding the back of the tiger ended up inside" (3rd sentence of the 8th paragraph)

* Anaphora

• "all forms of human poverty and all forms of human life" (1st sentence of the 3rd paragraph)

• "not because the communists may be doing it, not because we seek their votes, but because it is right" (1st sentence of the 9th paragraph)

• "To those old allies ... To those new states ... To those people ... To our sister ... To that world ... to those nations ..." (Paragraphs 7 to 12)

• "We shall not always expect to find them supporting our view. But we shall always hope to find them strongly supporting their own freedom" (2nd and 3rd sentences of the 8th paragraph)

• "both sides overburdened by the cost of modern weapons, both really alarmed by the steady spread of the deadly atom, yet both racing to alter that uncertain balance of terror that holds the hand of mankind's final war" (14th paragraph)

• "Let both sides ... Let both sides ... Let both sides ... Let both sides" (Paragraphs 16 to 19)

• "Not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden of a long twilight struggle, year in and year out" (6th to the last paragraph)

• "the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even sometimes in our lifetime on this planet" (8th to the last paragraph)

* Anastrophe

• "Dare not" (1st sentence of the 4th paragraph and 13th paragraph & 3rd sentence of the 7th paragraph)

• "This much we pledge" (6th paragraph)

• "Ask not" (26th paragraph)

* Antimetabole

• "Ask not what your country can do for you - ask what you can do for your country." (3rd to the last paragraph)

• "Let us never negotiate out of fear. But let us never fear to negotiate." (2nd sentence of the 15th paragraph)

* Antithesis

• "We observes today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "... not from the generosity of the state but from the hand of God." (2nd sentence of the 3rd paragraph)

• "Support any friend, oppose any foe ..." (5th paragraph)

• "United there is little we can not do in a host of cooperative ventures." Divided there is little we can do ... "(2nd sentence of the 7th paragraph)

• "Not because ... not because ... but because ..." (1st sentence of the 9th paragraph)

• "Let us never negotiate out of fear, but let us never fear to negotiate." (2nd sentence of the 15th paragraph)

• "Let both sides explore what problems unite us instead of belaboring those problems which divide us." (16th paragraph)

• "not a new balance of power, but a new world of law" (20th paragraph)

• "Not as a call to bear arms ... not as a call to battle .. but a call to bear the burden ..." (23rd paragraph)

• "I do not shrink from this responsibility - I welcome it." (2nd sentence of the 25th paragraph)

• "... ask not what you country can do for you, ask what you can do for your country." (26th paragraph)

• "ask not what America will do for you, but what together we can do for the freedom of man" (2nd to the last paragraph)

* Assonance

• "... the steady spread of the deadly atom." (14th paragraph)

* Asyndeton

• "We will pay any price, bear any burden, meet any hardship, support any friend, oppose any foe ..." (5th paragraph)

• "explore the stars, conquer the deserts, eradicate disease, tap the ocean depths" (2nd sentence of the 18th paragraph)

• "The energy, the faith, the devotion" (4th to the last paragraph)

* Chiasmus

• "Let us never negotiate out of fear. But let us never fear to negotiate." (2nd sentence of the 15th paragraph)

• "ask not what country can do for you - ask what you can do for your country" (3rd to the last paragraph)

* Climax

• "All this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even sometimes in our lifetime on this planet." (8th to the last paragraph)

* Conduplication

• "to help them help themselves" (1st sentence of the 9th paragraph)

• "good words into good deeds" (1st sentence of the 10th paragraph)

• "free men and free governments" (1st sentence of the 10th paragraph)

• "the instruments of war have far outpaced the instruments of peace" (11th paragraph)

• "absolute power ... absolute control ..." (17th paragraph)

* Consonance

• "Whether it wishes us well or ill, that we shall ..." (5th paragraph)

* Ellipsis

• "This much we pledge - and more." (6th paragraph)

* Ethos

• "Vice President Johnson, Mr. Speaker, Mr. Chief Justice, President Eisenhower, Vice President Nixon, President Truman, Reverend Clergy, fellow citizens: We observe today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning - signaling renewal as well as change. " (Paragraphs 1 & 2)

• "In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. (4th to the last paragraph)

• "With a good conscience our only sure reward, with history the final judge of our deeds, let us go forth to lead the land we love, asking His blessing and His help, but knowing that here on earth God's work must really be our own. " (last sentence of the last paragraph)

* Hyperbole

• "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burdens, meet any hardship, support any friend, oppose any foe to secure the survival and the success of liberty." (5th paragraph)

* Imagery

• "The torch has been passed to a new generation of Americans." (4th paragraph)

* Logos

• "old allies which cultural and spiritual origins we share" (1st sentence of the 7th paragraph)

• "new states whom we welcome to the ranks of the free" (1st sentence of the 8th paragraph)

• "people in the huts and villages of half the globe struggling to break the bonds of mass misery" (1st sentence of the 9th paragraph)

• "that world assembly of sovereign states, the United Nations" (11th paragraph)

• "nations who would make themselves our adversary" (12th paragraph)

* Metanoia

• "Now the trumpet summons us again - not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden of a long twilight struggle, year in and year out, "rejoicing in hope, patient in tribulation" - a struggle against the common enemies of man: tyranny, poverty, disease and war itself. " (6th to the last paragraph)

* Metaphor

• "We are the heirs of the first revolution." (1st sentence of the 4th paragraph)

• "Let the word go forward from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans ..." (2nd sentence of the 4th paragraph)

• "riding the back of the tiger" (3rd sentence of the 8th paragraph)

• "the bonds of mass misery" (9th paragraph)

• "the chains of poverty" (1st sentence of the 10th paragraph)

• "evolution of hope" (2nd sentence of the 10th paragraph)

• "master of its own house" (last sentence of the 10th paragraph)

• "balance of terror" (14th paragraph)

• "And if a beachhead of cooperation may push back the jungle of suspicion ..." (20th paragraph)

• "The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it - and the glow from that fire can truly light the world." (4th to the last paragraph)

Oxymoron

• "But this peaceful revolution." (2nd sentence of the 10th paragraph)

* Parallelism

• "We observe today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage" (2nd sentence of the 4th paragraph)

• "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burdens, meet any hardship, support any friend, oppose any foe to secure the survival and the success of liberty." (5th paragraph)

• "Let both sides explore what problems unite us ... Let both sides, for the first time, formulate serious and precise proposals for the inspection and control of arms ... Let both sides seek to invoke the wonders of science ... Let both sides unite ... "(Paragraphs 6 to 9)

• "United there is little we can not do in a host of cooperative ventures. Divided there is little we can do ..." (2nd and 3rd sentences of the 7th paragraph)

• "If a free society can not help the many who are poor, it can not save the few who are rich." (2nd sentence of the 9th paragraph)

• "sufficient beyond doubt can we be certain beyond" (2nd sentence of the 13th paragraph)

* Paradox

• "Only when our arms are sufficient beyond doubt can we be certain beyond doubt that they will never be employed." (2nd sentence of the 13th paragraph)

* Pathos

• "To those people in the huts and villages of half the globe struggling to break the bonds of mass misery ..." (1st sentence of the 9th paragraph)

• "he graves of young Americans who answered the call toservice surround the globe" (7th to the last paragraph)

• "The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it - and the glow from that fire can truly light the world." (4th to the last paragraph)

* Personification

• "With history the final judge of our deeds" (2nd sentence of the last paragraph)

* Polysyndeton

• "where the strong are just and the weak secure and the peace preserved" (9th to the last paragraph)

* Repetition

• "For man holds in his mortal hands the power to abolish all forms of human poverty and all forms of human life." (1st sentence of the 3rd paragraph)

* Rhetorical Question

• "Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assure a more fruitful life for all mankind? Will you join in that historic effort?" (5th to the last paragraph)

* Sententia

• "undo the heavy burdens ... (and) let the oppressed go free" (19th paragraph)

* Syntax

• "My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man." (2nd to the last paragraph)

* Tricolon

• "We observe today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "Not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden of a long twilight struggle, year in and year out" (6th to the last paragraph)

* Zeugma

• "Now the trumpet summons us again - not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden ..." (6th to the last paragraph)

Encapsulation of Findings:

John F. Kennedy used 33 different types of rhetorical devices in his inaugural speech. The most dominant rhetorical device that he used was the usage of alliteration.

Conclusion:

Through intensive analysis, it can be seen that it is evident that he has a goal of obtaining the audience's attention to listen and to understand his points in a meaningful way in the fields of writing and speaking.