Why Are Computers A Necessity Now?

Computer systems now a days are everywhere. We can find that in places we can not see or would not expect to find them. This gadget are no longer specialized tools used only by scientists or engineers like before. They are not hidden behind sealed-walls under a climate-controlled environments anymore. They are a fact of life that companies can not live without and even individuals like us. It is a common thread that ties together our education, work, and home life. Thus, computer literacy becomes significant, with computers touching almost every facet of our lives. But why is it that computer literacy is very cruel?

Why do we need to spend time and energy studying books, enrolling to computer crash course, and becoming "computer literate?" Technically, to be "literate" means to have knowledge of that subject, wherein you understand its basic terms and concepts. We are not born with such knowledge and abilities, but it is hard to imagine living without computer skills today. Considering the fact that Computers are an essential part of business today, whether you are an auto mechanic or a surgeon, a journalist or a pilot. Like cars, that take us to work everyday, we also rely on computers more with each passing year. If there are still who do not use computers regularly, chances are great that you will soon.

But who will be the one to benefit from computer literacy? First, is the increased employability. Here, the basic computer knowledge along with specific job skills are mainly considered by the employers because a person would be more trainable in and adaptable to the computerized work environment. Next, is greater earnings potential, wherein, as you increase your computer skills, you become more valuable worker, especially if focused on high-tech skills like programming, software / network administration, hardware maintenance and many more. However, it does not follow that you must be a computer expert to increase your earnings. Skills that involve application of the computer to specific tasks are highly valued. Another benefit is that, it has a greater access to resources. Always bear in mind that computers are incredible learning tools, especially when you have access to data on CD-ROMs or the Internet. PC can be used to access vast knowledge bases on almost any topic, search archives of information dating back decades, even take online courses for credit.

You will also have a greater control of your assets, by using the power of the Internet and even a little knowledge only of computers, you can manage your personal finances and indulge your interests in ways that were not possible back years ago. Here, you can control of every dollar you earn through online banking and investing. Online shopping as also another benefit that makes it easier to buy something without tiring yourself & spending so much time going to stores with yourself. There are also new technologies that enable you to monitor your entire household via PC - to set your air conditioner or alarm clock, start your coffee maker or sprinklers, and even activate your alarm system. With this range of growth of computer technologies, we can not deny that we now live in an information society - where information is considered to be an extremely valuable community. The key players in this information-based economy are those who control important information, or those who simply know how to access and uses it. Computer knowledge and skills you can build with that literacy are vital to success in this society, not just in our working lives, but in the ways we learn, manage our finances, and improve our standard of living.

Although there are still many professions that do not rely on computers, they are becoming fewer all the time. Remember that computers do not need to take the form of PC, so there is a good chance that your career path will bring you in contact with some type of computer because many of the tools in today's' workplace are computer technology. That's why it is very important to have a basic understanding of computer technology. No matter what your career choice is, you can benefit from a knowledge of computer hardware and software, and how these components function together. Even your job does not require you to work directly with a computer, this knowledge may help you to envision new ways of using computers in your work, that would result in a more productive work environment. This can also lead you to career advancement opportunities. But still, if you think that this case is overstated, that computers are not being used that much, you should consider that computers are popping up in places & professions that my seem unintentionally.

A Guide to Hiring an SEO Provider

If your business has any online components (such as a website), then SEO is critical to the ongoing success of your business. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is not just traffic that you need, but targeted traffic. A good quality SEO service can provide relevant, consistent web traffic to your website (s). This guide will allow you, as a non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this guide should help you to find the good ones.

SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.

Quality SEO is a critical investment when it comes to developing successful expansion and growth strategies.

Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of your money.

6 things you need to know and understand before hiring an SEO provider:

1) Hiring an SEO provider should be seen as an investment in your business. You should not view it as a business expense, but rather a business strategy and an effective way of enhancing your business presence within your business sector. Try not to begin your search with the intent of "buying some SEO". Hiring an SEO provider should have viewed rather as hiring an employee that understands and cares about your business and its online objectives.

2) The first page of Google (or any search engine) is everything. Few people ever go to the second page of the search results anymore. Google is so good at being a search engine that people blindly trust Google's ability to deliver the most relevant results on the first page. Think about how often you click through to the second page. This means that if your business is not on the first page, it's almost as good as now. The top positions on page one get the most clicks, which decrease as you progress downwards on the page.

3) The 'big' keywords are not everything. It is better to be on the first page for a fewer smaller keywords, than try to rank for larger keywords and not be on the first page at all. For example, an accountancy business in Preston may not rank for the highly competitive keyword 'accountant' (unless they have a lot of SEO budget and time to wait for rankings); but the same business could conceivably rank highly for the keyword 'chartered accountant Preston'. A good SEO provider should research the keywords that your business could literally rank on page one for and also keywords that have enough search volume to be worthwhile for your business to try ranking for.

4) SEO is all about beating your competition. There is no guarantee from the search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:

The search engines have their conventions; websites that conform by giving the search engines what they want, will find them making achieving search engine rankings. The only thing standing between you and the top spots in the search rankings is your competition. Not your actual business competitors, but your online competitors. The websites that currently have the top spots in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for each individual keyword. A good SEO provider will research the competition for each of your keywords. Then, after the most effective keywords for your business sector have been identified that they should be implemented in accordance with point number three above.

5) On-page and Off-page SEO.

Search engine optimization is a complex and ever-evolving science, but in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.

On-page SEO relates to the factors on your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).

Off-page SEO are the factors that relate directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.

SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you can not blame them for lack of results. A good SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You should have your web designer make the adjustments. (Remember he is the expert in this field)

6) An increase in search engine ranking is not necessarily an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further up the search engine results. They can not guarantee an increase in sales or leads, because that factor is determined by your own sales funnel. It is not the SEO provider's job to make sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.

The key differences between 'good' and 'bad' SEO providers:

Good SEO Providers
Good SEO providers know and understand the points mentioned above. You can judge this by their answers to the questions provided later in my next article.
Good SEO providers want to build a solid foundation and a proper SEO plan for your business, with an extensive initial keyword and market (competitor) research. They will often insist upon it, even if the prospect client does not see the need. Sometimes a good SEO provider will refuse to work with a client that does not want the important groundwork to be done, because they know that without it they will not be likely to provide the client with the results that they want. A good SEO provider will want to provide their client with results as their first priority. Often a client will say "but I've already done the keyword research myself". Many potential clients sit down for 5 or 10 minutes to write out all the keywords that they think are relevant to their business, and then think that they have now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.

Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back links, improving citations, helping social sharing, including a good user experience, etc.

Bad SEO Providers
Bad SEO providers will want to take their clients' money as their first priority. They will not conduct proper keyword and market research, but will say, for example, "what are your three keywords and your URL that you want to rank for". If this happens (as it often does) you can be sure they are simply plugging your website into software to get irrelevant back links all over the internet, using spam blog comments, link farms and other means. In many cases this approach is ineffective because the URL, or domain, may not match the client's desired keywords. This can also damage the reputation and, ironically, the long-term SEO and credibility of the website.
Bad SEO providers use bad quality SEO methods (Sometimes referred to as Black-hat methods), Utilizing these methods can have an extremely detrimental effect on how your website is perceived by search engines. This in turn may result in your website being (Sand boxed). Needless to say this is extremely undesirable, as damage such as this is extremely difficult to reverse.

Ensure you get the specialist SEO who knows how to highlight the attributes of your company and can draw attention to your products and your services in a way that really makes your business stand-out on the worldwide web.

What Can Auto Sales and Leasing Courses Do For You?

Do you already love being around cars? Do you get that excited feeling just being near a new car? Why not make car sales and leasing a career?

To earn a sale and - even more important - earn referrals and repeat sales, dealerships need expert sales staff who have the skills required to achieve extremely high levels of customer service and satisfaction. Anyone who can deliver this performance is going to be in high demand because potential employers understand their long-term success depends in large part on building and maintaining a strong sales force. With all the restructuring in the automotive industry, some people are asking whether it still pays to train for a car salesman job. They could not be more wrong. There is still strong demand for well trained car salesman, as car sales continue to grow. Salesmen, in fact, can earn a very high paying salary for a rewarding career.

There's more good news, too, for anyone searching for auto sales training. Economic forecasts indicate that sales and service sectors are the leaders in new job creation and will account for 31% of all new jobs in the next decade. It's also important to know that Japanese and European auto assemblers have become well established in North America, creating even more need for well-trained car salesmen.

You know what happens when demand for a specific job goes up? Salaries also go up too. Overall, there are three key factors that will drive up the alert potential of a qualified car salesman salary: a shortage of effective well-training automotive sales professions; an economy-wide shortage of sales reps in all industry categories; and the fact that 45% of the individuals in Sales and Service, and Business, Finance and Administration jobs are expected to retire in the next five years, according to Service Canada.

So what's the bottom line? A car salesman salary could be very attractive and top performers can expect to earn as much as $ 60,000 per year - or more.

Auto sales and leasing courses cover every aspect of the sales process from the "meet and greet" to automative sales and legal considerations. Graduates of these programs will be very well positioned to start a career, learning how to sell both new and pre-owned cars and trucks by expertly assessing a customer's wishes and needs.

The best auto sales & leasing programs will cover:
• Sales Consultants Role in the Dealership
• Retail Selling Performance Standards
• The Professional Selling Process
• Effective Presentation Skills
• Maintaining Customer Satisfaction

Find an car sales and leasing program today, and turn your passion for cars into an exciting career.

Rhetorical Devices in the Inaugural Address of John F. Kennedy

It is according to Aristotle that a speaker or writer has three ways to persuade his audience: The first kind depends on the personal character of the speaker; the second is on putting the audience into a certain frame of mind; the third is on the proof, or apparent proof, provided by the words of the speech itself.

One of the most influential people who made a memorable speech for the past century is President John F. Kennedy, a famous public speaker who wrote an inaugural address that contains a power to persuade a lot of people.

His well-known speech shows how his method of using the art of persuasive written or spoken discourse (Rhetoric) that an author or speaker uses to convey a meaning to the listener or reader contributions to the purpose or theme of his message for his countrymen.

Definition of Terms:

1. Alliteration : Repetition of consonant sounds at the beginning of words that are close to one another.

2. Allusion : A brief or indirect reference to a person, place, event, or passage in a work of literature or the Bible is supposed to be adequately well known to be recognized by the reader.

3. Amplification : An expansion of detail to clarify a point.

4. Analogy : A comparison between two things in which the more complex is explained in terms of the more simple.

5. Anaphora : Repetition of one or more words at the head of executive phrases, clauses, or sentences.

6. Anastrophe : Inversion of word order to mark emphasis.

7. Antimetabole : Reverasal or repeated words or phrases for effect.

8. Antithesis : Contrast within parallel phrases (not to be confused with the ordinary use of the word to mean "extreme opposite").

9. Assonance : Repetition of vowel sounds between different consonants.

10. Asyndeton : Absence of conjunctions.

11. Chiasmus : The reversal of grammatical order from one phrase to the next.

12. Climax : Consists of arranging words, clauses, or sentences in the order of increasing importance, weight, or emphasis.

13. Conduplication : Resembles anadiplosis in the repetition of a precedent word, but it repeats a key word (not just the last word) from a precedenting phrase, clause, or sentence, at the beginning of the next.

14. Consonance : Repetition of identical consonant sounds within two or more words in close proximacy.

15. Ellipsis : Any omitted part of speech that is easily understood in context.

16. Ethos : Makes use of what an audience values ​​and believes to be good or true.

17. Hyperbole : Deliberate exaggeration in order to create humor or emphasis.

18. Imagery : Lively descriptions which impress the images of things upon the mind using one or more of the five senses.

19. Logos : appealing to reason in a measured, logical way.

20. Metanoia : The qualification of a statement to either diminish or strengthen its tone.

21. Metaphor : Meaning or identity ascribed to one subject by way of another.

22. Oxymoron : Contraditory terms or ideas are combined.

23. Parallelism : The technique of arranging words, phrases, clauses, or larger structures by placing them side by side and making them similar in form.

24. Paradox : A statement that appears to contradict itself but that turns out to have a rational meaning.

25. Pathos : Appealing to the emotions.

26. Personification : The attribution of human qualities to a nonhuman or inanimate object.

27. Polysyndeton : Insertion of conjunctions before each word in a list.

28. Repetition : Word or phrase used two or more times in close proximacy.

29. Rhetorical Question : A question asked for rhethorical effect to emphasize a point, no answer being expected.

30. Sententia : The punctuation of a point with an aphorism.

31. Syntax : The grammatical structure of a sentence; the arrangement of words in a sentence.

32. Tricolon : A series of parallel words, phrases, clauses, or statements.

33. Zeugma : Includes several similar rhetorical devices, all involving a grammatically correct linkage (or yoking together) of two or more parts of speech by another part of speech.

Rhetorical Devices That Are Present In The Inaugural Address of John F. Kennedy:

* Alliteration

• "same solemn" (2nd sentence of the 2nd paragraph)

• "man holds in his mortal hands" (1st sentence of the 3rd paragraph)

• "for which our forebears fought" (2nd sentence of 3rd paragraph)

• "to friend and foe alike" (4th paragraph)

• "Whether it wants us well or ill" (5th paragraph)

• "Pay any price, bear any burden ..." (5th paragraph)

• "the survival and the success of liberty" (5th paragraph)

• "faithful friends" (1st sentence of the 7th paragraph)

• "colonial control" (1st sentence of the 8th paragraph)

• "Strongly supporting" (2nd sentence of the 8th paragraph)

• "break the bonds of mass misery" (9th paragraph)

• "sovereign states" (11th paragraph)

• "its writ may run" (11th paragraph)

• "the dark powers of destruction" (12th paragraph)

• "steady spread" (14th paragraph)

• "sincerity is always subject" (15th paragraph)

• "peace preserved" (9th to the last paragraph)

• "bear the burden" (6th to the last paragraph)

• "a grand and global alliance" (5th to the last paragraph)

• "high standards of strength and sacrifice" (1st sentence of the last paragraph)

• "Let us go forth to lead the land we love ..." (2nd sentence of the last paragraph)

* Allusion

• "I have sworn before you and Almighty God." (2nd sentence of the 2nd paragraph)

• "those who foolishly bought power by riding the back of the tiger ended up inside" (last sentence of the 8th paragraph)

* Amplification

• "Let both sides ... Let both sides ... Let both sides ... Let both sides (Paragraphs 16 to 19)

* Analogy

• "those who foolishly bought power by riding the back of the tiger ended up inside" (3rd sentence of the 8th paragraph)

* Anaphora

• "all forms of human poverty and all forms of human life" (1st sentence of the 3rd paragraph)

• "not because the communists may be doing it, not because we seek their votes, but because it is right" (1st sentence of the 9th paragraph)

• "To those old allies ... To those new states ... To those people ... To our sister ... To that world ... to those nations ..." (Paragraphs 7 to 12)

• "We shall not always expect to find them supporting our view. But we shall always hope to find them strongly supporting their own freedom" (2nd and 3rd sentences of the 8th paragraph)

• "both sides overburdened by the cost of modern weapons, both really alarmed by the steady spread of the deadly atom, yet both racing to alter that uncertain balance of terror that holds the hand of mankind's final war" (14th paragraph)

• "Let both sides ... Let both sides ... Let both sides ... Let both sides" (Paragraphs 16 to 19)

• "Not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden of a long twilight struggle, year in and year out" (6th to the last paragraph)

• "the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even sometimes in our lifetime on this planet" (8th to the last paragraph)

* Anastrophe

• "Dare not" (1st sentence of the 4th paragraph and 13th paragraph & 3rd sentence of the 7th paragraph)

• "This much we pledge" (6th paragraph)

• "Ask not" (26th paragraph)

* Antimetabole

• "Ask not what your country can do for you - ask what you can do for your country." (3rd to the last paragraph)

• "Let us never negotiate out of fear. But let us never fear to negotiate." (2nd sentence of the 15th paragraph)

* Antithesis

• "We observes today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "... not from the generosity of the state but from the hand of God." (2nd sentence of the 3rd paragraph)

• "Support any friend, oppose any foe ..." (5th paragraph)

• "United there is little we can not do in a host of cooperative ventures." Divided there is little we can do ... "(2nd sentence of the 7th paragraph)

• "Not because ... not because ... but because ..." (1st sentence of the 9th paragraph)

• "Let us never negotiate out of fear, but let us never fear to negotiate." (2nd sentence of the 15th paragraph)

• "Let both sides explore what problems unite us instead of belaboring those problems which divide us." (16th paragraph)

• "not a new balance of power, but a new world of law" (20th paragraph)

• "Not as a call to bear arms ... not as a call to battle .. but a call to bear the burden ..." (23rd paragraph)

• "I do not shrink from this responsibility - I welcome it." (2nd sentence of the 25th paragraph)

• "... ask not what you country can do for you, ask what you can do for your country." (26th paragraph)

• "ask not what America will do for you, but what together we can do for the freedom of man" (2nd to the last paragraph)

* Assonance

• "... the steady spread of the deadly atom." (14th paragraph)

* Asyndeton

• "We will pay any price, bear any burden, meet any hardship, support any friend, oppose any foe ..." (5th paragraph)

• "explore the stars, conquer the deserts, eradicate disease, tap the ocean depths" (2nd sentence of the 18th paragraph)

• "The energy, the faith, the devotion" (4th to the last paragraph)

* Chiasmus

• "Let us never negotiate out of fear. But let us never fear to negotiate." (2nd sentence of the 15th paragraph)

• "ask not what country can do for you - ask what you can do for your country" (3rd to the last paragraph)

* Climax

• "All this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even sometimes in our lifetime on this planet." (8th to the last paragraph)

* Conduplication

• "to help them help themselves" (1st sentence of the 9th paragraph)

• "good words into good deeds" (1st sentence of the 10th paragraph)

• "free men and free governments" (1st sentence of the 10th paragraph)

• "the instruments of war have far outpaced the instruments of peace" (11th paragraph)

• "absolute power ... absolute control ..." (17th paragraph)

* Consonance

• "Whether it wishes us well or ill, that we shall ..." (5th paragraph)

* Ellipsis

• "This much we pledge - and more." (6th paragraph)

* Ethos

• "Vice President Johnson, Mr. Speaker, Mr. Chief Justice, President Eisenhower, Vice President Nixon, President Truman, Reverend Clergy, fellow citizens: We observe today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning - signaling renewal as well as change. " (Paragraphs 1 & 2)

• "In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. (4th to the last paragraph)

• "With a good conscience our only sure reward, with history the final judge of our deeds, let us go forth to lead the land we love, asking His blessing and His help, but knowing that here on earth God's work must really be our own. " (last sentence of the last paragraph)

* Hyperbole

• "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burdens, meet any hardship, support any friend, oppose any foe to secure the survival and the success of liberty." (5th paragraph)

* Imagery

• "The torch has been passed to a new generation of Americans." (4th paragraph)

* Logos

• "old allies which cultural and spiritual origins we share" (1st sentence of the 7th paragraph)

• "new states whom we welcome to the ranks of the free" (1st sentence of the 8th paragraph)

• "people in the huts and villages of half the globe struggling to break the bonds of mass misery" (1st sentence of the 9th paragraph)

• "that world assembly of sovereign states, the United Nations" (11th paragraph)

• "nations who would make themselves our adversary" (12th paragraph)

* Metanoia

• "Now the trumpet summons us again - not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden of a long twilight struggle, year in and year out, "rejoicing in hope, patient in tribulation" - a struggle against the common enemies of man: tyranny, poverty, disease and war itself. " (6th to the last paragraph)

* Metaphor

• "We are the heirs of the first revolution." (1st sentence of the 4th paragraph)

• "Let the word go forward from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans ..." (2nd sentence of the 4th paragraph)

• "riding the back of the tiger" (3rd sentence of the 8th paragraph)

• "the bonds of mass misery" (9th paragraph)

• "the chains of poverty" (1st sentence of the 10th paragraph)

• "evolution of hope" (2nd sentence of the 10th paragraph)

• "master of its own house" (last sentence of the 10th paragraph)

• "balance of terror" (14th paragraph)

• "And if a beachhead of cooperation may push back the jungle of suspicion ..." (20th paragraph)

• "The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it - and the glow from that fire can truly light the world." (4th to the last paragraph)

Oxymoron

• "But this peaceful revolution." (2nd sentence of the 10th paragraph)

* Parallelism

• "We observe today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage" (2nd sentence of the 4th paragraph)

• "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burdens, meet any hardship, support any friend, oppose any foe to secure the survival and the success of liberty." (5th paragraph)

• "Let both sides explore what problems unite us ... Let both sides, for the first time, formulate serious and precise proposals for the inspection and control of arms ... Let both sides seek to invoke the wonders of science ... Let both sides unite ... "(Paragraphs 6 to 9)

• "United there is little we can not do in a host of cooperative ventures. Divided there is little we can do ..." (2nd and 3rd sentences of the 7th paragraph)

• "If a free society can not help the many who are poor, it can not save the few who are rich." (2nd sentence of the 9th paragraph)

• "sufficient beyond doubt can we be certain beyond" (2nd sentence of the 13th paragraph)

* Paradox

• "Only when our arms are sufficient beyond doubt can we be certain beyond doubt that they will never be employed." (2nd sentence of the 13th paragraph)

* Pathos

• "To those people in the huts and villages of half the globe struggling to break the bonds of mass misery ..." (1st sentence of the 9th paragraph)

• "he graves of young Americans who answered the call toservice surround the globe" (7th to the last paragraph)

• "The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it - and the glow from that fire can truly light the world." (4th to the last paragraph)

* Personification

• "With history the final judge of our deeds" (2nd sentence of the last paragraph)

* Polysyndeton

• "where the strong are just and the weak secure and the peace preserved" (9th to the last paragraph)

* Repetition

• "For man holds in his mortal hands the power to abolish all forms of human poverty and all forms of human life." (1st sentence of the 3rd paragraph)

* Rhetorical Question

• "Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assure a more fruitful life for all mankind? Will you join in that historic effort?" (5th to the last paragraph)

* Sententia

• "undo the heavy burdens ... (and) let the oppressed go free" (19th paragraph)

* Syntax

• "My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man." (2nd to the last paragraph)

* Tricolon

• "We observe today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "Not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden of a long twilight struggle, year in and year out" (6th to the last paragraph)

* Zeugma

• "Now the trumpet summons us again - not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden ..." (6th to the last paragraph)

Encapsulation of Findings:

John F. Kennedy used 33 different types of rhetorical devices in his inaugural speech. The most dominant rhetorical device that he used was the usage of alliteration.

Conclusion:

Through intensive analysis, it can be seen that it is evident that he has a goal of obtaining the audience's attention to listen and to understand his points in a meaningful way in the fields of writing and speaking.

Understanding The Real Rate of Return!

There is one indicator more than any other which determines the health of an economy and it is the Real Rate of Return. Furthermore this is the simplest of all indicators to understand because it determines the safety of assets. Next time you hear the TALKING HEADS discussing the nuances of the markets, filter what they say through your own understanding of the Real Rate of Return.

The Real Rate of Return is the one number that determines the safety of principal. It is calculated by taking the current BOND YIELD and subtracting the expected INFLATION rate from it. The result is the REAL return on giaranteed money from the government.

Interest Rates are on the rise as we have been expecting and this pressure has put a tremendous amount of pressure on the stock market. The essential simplicity at work here is very, very basic. If Interest rates on Bonds are yielding 5.14% and inflation is forecasted at 5%. The difference is the REAL RATE of RETURN, (in this instance we are speaking about .14%). The REAL RATE of RETURN is what sparks major rallies and declines on Wall Street.

The reason for this is that the Bond market is the largest financial market in the world. There are literally trillions of dollars invested in debt denominated assets. These investors are primarily interested in the security of their principal and taking as minimal risk as possible. They historically have been thrilled with REAL RATES of RETURNS that would be in the 2% - 5% annually. During the 1970's this indicator went NEGATIVE for a while indicating INFLATION was rising faster than interest rates and BOND INVESTORS actually had substantial negative returns. During this time there was much "screaming and gnashing of teeth."

It has always been my estimation that Federal Reserve Chairman, Alan Greenspan's key task is to keep the REAL RATE of RETURN as high as possible. HE has been extremely successful at doing this. If you read back over any history of the financial markets you would be WISE to view events through this indicator. The economic climate becomes remarkably different and people's opinions change dramatically when the REAL RATE of RETURN on the most SECURE investments is threatened.

A thorough understanding of this simplicity is necessary for success in any kind of investing as IT is the basic building block from which all other analysis is based. Although it is always difficult to forecast what will happen in the future, the one factor you can count on is that when THE REAL RATE OF RETURN is falling there is much SWEAT on the brows of Money Managers who monitor the trillions of dollars entrusted to them.

At this point KEEP YOUR EYES on this indicator and make your own forecast of INFLATION. You'll realize that your ANALYSIS can be better than the Big Boys.

Let's be careful other there!

Dowjonesfully,

-Harald Anderson

http://www.eOptionsTrader.com.