AdSense Money Making Tutorial

How does anyone make money with AdSense?

1. Keyword optimization
2. Content
3. Promotion
4. Commitment
5. Dedication
6. Consistency

If you're going to add AdSense marketing to your Internet Business Empire you need relevant content and lots of it. Making a killing with AdSense also takes research. Let's face it, you can have a site with thousands of content rich pages but if content is of no interest to anyone online then your website traffic will reflect that. Do not set your goals too high in a low to no traffic market. Patience is an helpful attribute to have but it is contingent upon other exercises that are already in place like consistency and dedication. If your consistently researching, promoting and adding the best possible content to your website then and only then will patience be relevant to your earnings. Search engines and RSS feeds like new content and so do visitors. Your market may not show up the first, second or third time they see your ad, link or post but the more they see it more than probably they will click on it.

Once your market knows you're committed to giving them the best most relevant information possible they will show up, bookmark your site, tell their friends and absolutely click on some of the relevant ads on your website. You will have to continue to add new content to your website and appropriately place your keywords through in order for Google AdSense to know exactly what your webpage is about. Without this basic step you will fail to receive relevant ads on your webpages. With search engine optimization being the focal point of AdSense it is hard to ignore the fact that you need to use every management tool Google has to offer. If you ask 10 different marketers how much and how often you should add new content to your website you will get 6 varying answers but on average the answer will be once a week.

Tests have shown that submitting content to your website daily (not your blog) has in some cases gotten websites removed from the Google index. Unfortunately its an algorithm that makes this decision and you can appeal it. I add new content twice a week and I've not been removed from any index. If search engines are not your main traffic generator you need not worry. Before you start an AdSense marketing campaign be sure to have a solid plan with realistic expectations.

Life Success Learning to Create Positive Habitual Behavior & Overcoming Negativity

The first and sometimes most important success habit that must be formed is one of positive thinking. Dwell on the positive exit that's desired and avoid thinking about anything that's not wanted. Nothing will ensure failure faster than the very thought that the failure will occur. People say that it's absolutely normal for negativity to creep into our thoughts. Be that as it may, any negative thought has to be banished immediately and replaced with a positive one. This simple, yet effective technique, practiced regularly can help you move towards success like nothing else.

Forget about the past, it's gone and there's no going back. Regardless of what's happened before, today is a new day. Holding onto the past ensures that you'll stay right where you are in life. Letting go of past failures allows you to see the potential for future success and to move towards it. Realize that any past failures, real or imagined, were purely lessons that you thought to this moment in time. Appreciate the education you received and bravely move towards success with the knowledge you've gained.

Overcome the desire to put things off until another time. For most people that procrastinate, another time never comes. Things pile up over time and there's no way to catch up, adding to frustrations and even more procrastination. Whether it's taking out the trash or calling a client, get to it right away. Only by getting straight to work and finishing tasks can success really be accomplished. Practice this non-procrastinating lifestyle and you'll soon find not only that things are being accomplished, but that you have time left at the end of the day too.

Another important aspect of success is the ability to manage time. It can be very easy to lose track of time and difficult to get back on track. Keep track of everything you do during an average day and how much time it took to do it. Go through an entire week of this. Now evaluate and see what should be adjusted or eliminated for optimal time management. Continue to develop a schedule that allows maximum time for every activity. Include all your business and personal time in this and you'll soon find a workable and even profitable schedule for yourself.

Develop the confidence to go forth and conquer. Knowing a thing can be done and believing you can do it are two entirely different things. It's vital to your success and the success of all of your endeavors that you are confident in your self. Confidence shows through everything you do and it affects your ultimate success more than you think. Carry yourself importantly, speak with authority, be secure with yourself and walk tall. Believe in yourself and your ideas and present them with passion. Do these things and others will recognize your confidence and want to be associated with you.

Success is not a matter of predestination, it depends upon the will of the seeker. With the will to succeed, it's possible to do anything you desire. It really is as simple as that, despite the general tendency to believe otherwise. Over and over again, success stories appear that portrait down and out individuals that executed their own free will to rise above. Exert your will over the situations in your life, change them to suit you and your goals and success will follow.

What is success? Is it money, power, health or spirituality? Success means different things to different people. For some, success can only be seen in the form of financial gain and power. For others, success means a happy, healthy family with only the basics of life. Regardless of how it's defined, success is possible with the proper application of some basic habits and the development of key character traits.

The Five Components of a Business Strategy

Can you define exactly what makes up a business strategy? Some people say no, but we think you can.

In fact, we believe a valid business strategy has five components:

1. Your company's current or desired core competencies
2. A description of how you will differentiate vs. competitors
3. The industry or industries in which you intend to compete
4. The initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development
5. A financial forecast that shows how your plans will meet stakeholder requirements over the next 3 to 5 years

Let's look at each of these components .

The first component of a valid business strategy is a clear description of your company's current or desired core competencies.

You may be thinking, "Great, but what's a 'core competency?"' While there are many definitions, here's a good one from Wikipedia:

" ACore competency is something that a firm can do well and that meets the following three conditions:

• It provides consumer benefits
• It is not easy for competitors to imitate
• It can be leveraged widely to many products and markets.

A core competency can take various forms, including technical / subject matter know how, a reliable process, and / or close relationships with customers and suppliers. It may also include product development or culture, such as employee dedication. "

For example, we could say that Southwest Airlines is a reliable airline that offers low fares. But in order to provide those benefits, it has to have certain "core competencies," important capabilities that enable it to have low fares and to be reliable. We believe that Southwest Airlines has four core competencies that it executes so well that it regularly beats all other US airlines in terms of profitability.

These core competencies are:

• The lowest operating costs per plane
• An economic point-to-point airport network
• A fanatical culture focused on customer service and cost savings
• An ability to keep planes in the air more of the time than its competitors.

Southwest airlines could not offer the benefits of low prices and reliable service if it did not master these core competencies. What key benefits do you want to offer your customers? What core competencies do you need to master to provide them?

The second component of a valid business strategy is a description of how you differentiate vs. competitors.

In our experience, differentiation is about being the best at something. This should be encapsulated in your mission statement - what are your company's aspirations and how are you going to beat the competition? We just talked about how Southwest Airlines differentiates - what are you going to offer customers that will make them choose your products or services so that you can grow your business?

It takes a lot of hard work to come up with a great answer to this question and even more work to make that difference real. It's easy for us to say that Southwest is the best low-cost airline in the US, but it's extraordinarily difficult for them to pull it off.

The third component of a valid business strategy is a description of the industry or industries in which you intend to compete.

You need to be able to define just what kind of company you are - are you a furniture manufacturer? A gift card retailer? A consulting firm, a bearings distributor, a toy importer, etc.? This step sounds easy but we find that companies are often so concerned about getting too narrow in their focus that they fail to become really clear about what they want to do. A company with a good business strategy will have thought through these issues and made the hard decisions necessary to clarify its identity. If it has, it can easily pass the litmus test of identifying the industry or industries in which it operates.

The fourth component of a business strategy is the set of initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development.

These are the plans that guide your company's focus and resource allocation over the next several years. If your business strategy is specific enough to be relevant, you will have detailed plans in all of these areas.

The fifth component of a business strategy is a financial plan that forecasts the results you expect to get from your plans and illustrates how they will meet stakeholder requirements over the next 3 to 5 years.

Your strategic planning process can not be separated from your annual budget process. In the vast majority of companies, if it's not in the budget, it does not exist. That's why you have to have a very senior financial person on your strategic planning team, preferably the CFO. During the planning process, your team must agree a financial plan that estimates the results of implementing your strategy. This plan needs to earn the approval of your company's management and board and should be reviewed on a regular basis to track results and make refinements.

So - those are the five components of a valid business strategy. Good luck planning your success. And succeeding because you plan.

Landing Pages - How to Create a Free Landing Page

Are you starting out with a string budget? Have no experience building webpages? You know you need your own landing page, squeeze page or opt-in page. But if you do not have the money in your budget to pay for it, and need to do it yourself, where do you begin? I'll give you simple step-by-step instructions to walk you through the process using a neat little site called BlinkWeb. You can do this with no technical experience whatsever and best of all ... it's FREE!

Sign-Up for Your FREE Account

Simply go to BlinkWeb.com and sign up for your free account. Then there will be a button that says 'Create a New Site.' Click on it. BlinkWeb is a place where you can create free websites. So, they give you different options as to the type of site you want to create. In this case you'll choose the salesletter style for your landing page.

The next step is entering a title for your landing page. Of course it should be pertinent to your offer. It's even better if your title contained keywords relating to your site. This in essence is the domain name of your site.

Creating the Landing Page

After you name the page, you'll be taken to the page builder. There are four boxes on the left-hand side:

Editor Tools
Widgets
Layouts
Pages

Editor Tools and Widgets are basically drag and drop menus. You can choose where to place your title, paragraphs, images and videos. You decide the order. To keep it simple you can be with a title box (which is your headline), then follow with a short paragraph. Make sure to really convey the benefits because this is going to capture your customer's attention.

I'd also suggest you either have a quality image or video on your page. People are visual and giving them something to look at will increase your conversion rate. For image and paragraph choose image / paragraph under Text Tools. For video and paragraph choose video / paragraph under Video / Images.

Cool Tools

Here's something really cool. Under Widgets, there's a section called Sales Pages. It makes it really easy to incorporate bullet points - which is the check list. And there's also a testimonial box. All the work has been done for you. Simply choose the tool and type in your text.

Under layouts you select the template you'd like for your site. Remember a plain white background is best.

Now for the most important part. The Opt-in Box. The tool you need is Custom HTML and it's located under the Advanced section in Widgets.

Note: You will need a account with a contact management company such as Constant Contact or AWeber for this to work.

Simply create the actual opt-in box with whatever software you use. Then copy the HTML code that's generated and paste it in the Customer HTML box on BlinkWeb. You will have an opt-in box right on your landing page and all the names and email addresses of your customers will be collected. No need to export information, it goes directly to your contact management software.

Be sure to view your page before you publish it. Check the spacing and make sure everything is "above the fold." For more tips regarding copywriting, landing pages, opt-in pages, visit the website. Learn more secrets that top internet marketers use to set their business apart from the masses.

How To Earn Money Online - The Inside Secrets Revealed!

If you want to discover how to earn money online then pay close attention to the following vitally important few paragraphs because they reveal, completely for free, the most powerful and effective methods available today for making lots of money from the Web. Making money online offers a dream lifestyle, financial freedom and the unique benefit of never having to answer directly to a horrible boss ever again. However, the truth is, you need to be aware of the most efficacious techniques for earning money online if you want to "make it" in this increasingly competitive industry. Thankfully, that's where we come in, by revealing to you directly exactly how to make all the money you desire from the Internet, as quickly as possible!

Killer Method # 1 - Build AdSense Websites!

If you're looking into how to earn money online then you may already have heard of making money from AdSense. In a nutshell, this method involves writing articles on any chosen topic you are familiar with, publishing them to your Blog or Website and then signing up to Google's AdSense program which displays ads that perfectly match your articles' topic. When people arrive at your site to read your articles they will see related adverts and, the great thing is, every time a person clicks on one of the ads you get paid. The price you are paid for a click can range from a few pennies right the way up to nearly a hundred dollars, depending on the topic of your site. All in all, this is a fantastic, easy way to get started making money online. It is very realistic to make a few extra hundred dollars a month with this method, although some top AdSense publishers like Spencer Haws actually make over $ 10,000 / month. Truly inspiring, I am sure you'll agree. Building AdSense websites is more fun than most regular online jobs, however, you probably want to work on it part-time to begin with as it can take a little time to build up.

Killer Method # 2 - Help Local Businesses With Online Marketing!

This is one of the easiest ways ever to start making good money online. In essence, what you are doing is, creating your own legitimate full-time online job by offering your online marketing services to offline businesses. The first thing to understand is that 90% of offline "bricks and mortar" businesses are completely clueless when it comes to Online Marketing. As such you can, with a just a little bit of easily and freely acquired Online Marketing knowledge, make tremendous monthly profits by serving just a few offline businesses that are easily found in any decent-sized city or town. Services you can offer include Website Design, Email Newsletter Management, Search Engine Optimization, Pay Per Click, Graphic Design, Blogging, Facebook and Twitter Management and much, much more. Just one average-sized offline business will happily pay several hundred dollars per month for your services if they see a positive ROI and so, as a simple bit of Math will show you, a few of these such clients quickly adds up to a very healthy income. This method for earning money online, where you essentially become your own boss in control of your own time, is one the best types of self-created online jobs you will ever find.

Summing Up!

If you have been searching for how to earn money online then these 2 methods work like gangbusters. Simply get started today and soon you too will be living the dream Internet Lifestyle. Good luck and be sure to get started right now!

BOTS Companion of a Modern Revenue Manager

Bots have become an important part of human life both, at the personal and professional front and their involvement is climbing new peaks with every passing day. They surround us in our daily life in the form of Artificial Intelligence, Search Engines, and Software. Part of it has also paved way for smarter and efficient revenue management for hotels fueling the debt that if humans should be irrevocably replaced with bots for this complex round the clock function. Although the practice may be at a nascent stage to draw concluding, it has certainly made a mark in the real of the hospitality industry and has become an indispensable part of any hotel revenue management.

Artificial Intelligence powered robots can analyze and synthesize large chunks of hotel data collected at various touch points in a fraction of seconds to present meaningful insights about the booking pattern, demand, guest behavior which is impossible to be grouped or processed by any amount of human workforce with the same efficiency as bots. It will not be an exaggeration to say that the Artificial Intelligence has sort of revolutionized the hospitality industry across the globe, enabling every business to improve on multiple fronts like hotel pricing, price optimization, revenue management, guest experience management, booking management, demand and even capacity optimization of properties.

Furthermore, these bots are also capable of analyzing trends and trace upcoming events in the town to estimate the rise in demand, providing enough room for revenue managers to tweak the pricing and availability instead of fire fighting the situation at the last minute.

Leading hotels have already started betting big on AI powered bots and poised to explore new ways to make bots a part of their business operations. One significant advantage bots have over humans is that they can work tirelessly 24X7 with the same precision. Hotel industry requires attention 24X7 and is one of the most dynamic industries with continuous fluctuations in trends, demand, and prices. That is where these robust machines have huge value to add to the revenue management realm. These invisible machines can not only quickly determine the best rates at a particular time for your property, (room rate optimization) but also advise the revenue managers on which segment to target and the kind of promotional offers to be run to maximize the revenue.

Another major area where hotels continue to hustle is direct bookings. Hotels have been continuously trying to improve booking numbers on their own website since OTA missions are touching skies, eating up a major revenue share of hotels. Hotels would be surprised to know that even in this area, bots can improve their game and help increase the number of bookings by a decent percentage. With advanced learning capabilities and rigorous analysis of visitor's purchasing behavior, AI powered bots can refine the visitor experience and personalize every visitor's journey to their needs and interests. This increments visitor engagement and reduces the cycle time of purchase leading to conversion on the hotel website itself.

This again brings us to the joke that wherever revenue managers can be gradually replaced by bots completely risking their roles and jobs in the industry altogether. The answer is obviously NO since these micro machines can only process and analyze only a set number of parameters in their decision and often neglect external market implications that may not be considered by such bots but are easily identifiable only by human revenue managers and this acumen is gained by experience.

Therefore, the ideal mix should be machine results mediated and supervised by human revenue managers. For eg, Pricing is one area which could have been automated with a reasonable amount of diligence and control of the revenue manager. Similarly, online reputation management can also be monitored with technology; however, a personalized approach will take you a long way. The key is to automate the processes that require minimum human intervention and involve human where necessary. This will help revenue managers to don more hats at the same time like exploring more avenues to maximize per guest audience and focus on other revenue increasing strategies.

Thus, witnessing the scenarios discussed above, we can conclude that the status of the bots is of a companion to revenue managers instead of a successor who will complement them at every step with razor fast information and analysis of the market and competition, enabling revenue managers to take informed decisions in no time and help them optimize revenues and drive the hotel towards new millions of success.

Investment Banking And Its Basics

There is a great deal of confusion among people about exactly what investment banking is. To make things clear, no - it has nothing to do with savings and fixed deposits. It is not something that the average people use on a daily basis. It is more commonly used by either investors or by those seeking investors and raise capital for their business. The investment banks simply help these two categories of people find their way to each other. There are always people who want to invest their money and make more of it than what they already have. One of the best ways to make idle money useful is through investing it. But the question of where to invest comes up. And to answer this question, they start looking for places and companies to invest in. This research is made a lot easier when they approach investment banks.

Similarly, there are businessmen on the lookout for money. Whether the businessman is looking to start-up a new business from scratch or just seeking to expand an existing business, he needs money. And this money is something he can get from investors. Looking alone, he might not be as successful in finding investors. But if he were to approach an investment bank, he would have access to a multitude of investors, with different needs. His chances of getting capital get higher. So basically, investment banking services include facilitating investors find potential investments and investments find potential investors. But These are not the whole and sole function of such banks - they do a lot more. They tend to take on matters like asset management, estate management and investment advisory. They help you to manage your finances smoothly and with little amount of trouble possible.

From figuring out specific aspects of business management to deciding where to invest in equity capital markets - these banks offer available services. They can act on your behalf or simply give advice, if you prefer to act on your own. The thing to remember is what they think is the best decision might not always be the best for you. Also remember that you will have to give away some personal and sensitive information to these banks for them to function well. You need to make sure you keep a keen eye on their actions, so that you do not end up with your trade secrets being leaked, leaving you the loser. You should also make note of their practices, so that you can pull out before something happens where you stand to lose more than you gain.

Are You Embarrassed by Your Sales Manager Job Description Skills? Here's What to Do

Supervisors, and especially sales managers, acquire their outputs from the group they manage. This requires behavioral attitude that enhance the company and accommodating attitudes.
• These abilities are created predominately from:
• An enthusiasm for individual needs and perspectives
• An eagerness to invest time and commit thought to analyzing states of mind
• A feeling of equity or reasonable management

RESPECT FOR OTHERS 'SPECIAL PERSONALITIES

Typically the business manager will have to work his or her way up in the company and will have to amaze product learning, a database of loyal clients, awesome thoughts regarding development of sales, and incredible compatibility with partners and customers alike. However, there is a likewise scope for experienced transactions directors to be parachuted into an organization to convey a crisp way to deal with dealing with the business department. Sales managers now and then decide and build up sales territories in accordance with the organizations' development plans. He or she will likewise be in charge of setting standards and sale objectives for the business officials and the business group in general. Successfully working in as the controlling hand for the business team, the business manager will likewise outline the staff's training programs, create methodologies for the business group to work productively and urge collections to outperform short-and-long term targets.

INBOUND MARKETING MANAGER JOB DESCRIPTION

If you're in a promotion department then you simply need to move to an inbound approach, it's conceivable every thing you'll have to demonstrate the accomplishment of your inbound marketing program. If so, you'll likely be looking to hire a holding nothing back inbound advertiser, someone who can build and grow your inbound marketing system starting from the earliest stage. Search for somebody who is exceptionally self-motivated and flexible ... also, completes stuff (what's more, in case regardless you're trying to persuade your manager to make the move to inbound in any case).

21ST CENTURY DEALS SUPERVISOR

The business profession has changed over the prior decade as an after effect of advances in IT, the expansion of correspondence channels and automation. "The administration job is trying to understand the change and sale supervisors are critical to its prosperity," says one encountered sales director. Sale administrators today should comprehend IT system, perceive the force of web-based social networking, and be fully informed regarding sales and customer trends. He or she will be great with figures and ready to analysis measurements and always monitor deal figures and the group's execution, as indicated by agreed KPIs.

CAPABILITIES REQUIRED FOR SALES SUPERVISOR JOBS

Employer hiring stuff tend to search for applicants with a bachelor or graduate degree in a business organization with a concentration in marketing. Education in business law, economic matters, business administration, bookkeeping, arithmetic, finance, and statistics will surrender candidates a leg on the opposition. Computer and Internet skills are likewise valuable for record-keeping and information services. Many business supervisors are promoting inside from the business executive part. A few companies likewise offer confirmation programs, a capability that is turning into a standard among managers. The Institute of Sales and Marketing Management offers a scope of Marketing and sales manager job description add qualifications for expert business people from little Awards to larger Certificates and Diplomas. These capabilities are on the Qualifications and Credit Framework (QCF) and are directed by the UK government education controller.

RESPONSIBILITIES

• Work with Marketing to assurance predictable lead era.

• Work together with sales manager to make and prepare prospecting process.

• Work together with sales leadership to make and prepare lead capacity handle.

• Hire high-performing business people as indicated by HR staffing rules.

• Prepare new sales representatives to guarantee achievement.

• Oversee everyday execution of all business collections and deliver reviews.

• Work with sales authority to produce thoughts for sale challenges and motivational activities.

• Lead and timetable week after week or potential month to month group gatherings with deals group and administration.

• When you hire, an employee must be stated in sales manager job description that that Prepare and guarantee adherence to sales handling.

Resume for Chief Auditor

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Finding Finance and Insurance Careers in the Automotive Industry

Interested in finance and insurance (F & I)? Love cars? Looking for a way to merge the two into a long-repeating and fulfilling career in the automotive industry? It's time to consider a career in auto sales and F & I management. Now is a great time to invest in F & I training, which can provide everything you need to succeed in this career. That means you will acquire excellent leadership and communication skills and have the expertise required to handle the financial and legal aspects of a sales transaction.

Automotive Business Manager programs are designed to teach the skills required to oversee the financial and legal aspects of the automotive industry. Students in these automated training programs are trained in finance and lease options, sale of after-market products and the use of specialized software.

Becoming an F & I manager means you will be in the center of the action. It also means you will have a direct impact on profitability and be rewarded accordingly. Need another reason to invest in F & I manager? Job Futures 2000 precedents that more than one-third of all jobs created in Canada will require a skilled trade design or a college diploma.

What about the extensive restructuring of the automotive industry? There has been a lot of change, but the automotive industry remains one of the world's largest and most important business sectors. Moreover, a surge in demand is expected as consumers make purchases that would normally have been made in the last two years and additional demand is created by increases in population, new consumer offerings and improved manufacturing technology. Employment prospects for automotive sales and F & I management are good for the following reasons:

• A growing shortage of well trained individuals to fill sales occupations
• Service Canada predicts there will be strong demand for qualified candidates in Sales and Service, Business, Finance and Administration "because this sector will account for more than 45% of all retirements over the next five years."
• Significant worldwide growth within the automotive industry

You know what happens when demand for a specific job goes up. Salaries also go up. That's exactly what is happening for F & I Professionals. Key elements of F & I training programs can include the following areas of study:

• Business Manager's Role in the Dealership
• Financial Institutions and Their Requirements
• Getting the Contracts Purchased
• Credit Reporting Overview
• Understanding Credit Scores and Risks
• Reading Credit Reports
• Prequalification Using Credit Reports
• Cash Conversions
• Bank Conversions
• Use a Customer-Friendly, Aggressive F & I Process
• Qualify Your Customer, Use The Right Words
• Product Knowledge
• Effective Selling Techniques
• Menu Selling Leasing Skills and Techniques

Logistics Software is the Ultimate Transportation Management Program

It's difficult to think of an area of ​​business that has not benefited from SaaS offerings. And if you own a manufacturing company or plan on starting one, you may be familiar with truckload transportation management software, a form of logistics software that is available on both a SaaS model and as an internal software solution. The value of logistics software is typically discussed in relation to third party logistics (3PL), with its main benefits being that it offers logistics solutions at a significantly lower price than 3PL while offering more shipping options.

Logistics software offers the same logistics expertise as 3PL providers for a lower price because it's priced as a software service and not as a logistics consulting service. It offers a broader range of shipping solutions because it does not act as a business entity that prefers its own shipping solutions or the solutions of its associates. But there are also other benefits of using logistics software instead of 3PL; Below, we take a look at three reasons why logistics software is the ultimate transportation management program.

Companies Can Become Their Own Logistics Providers

When shipping companies get large enough, they usually purchase their own flight fleet and hire a team of logistics professionals to oversee it. But for small to midsize shipping companies, the financial necessity of outsourcing logistics means that they have to maintain a relationship with a 3PL that 3PL clients regularly characterize as being distant and disconnected, and it's easy to see why. If you are not a logistics expert, it's difficult to maintain a business dialogue within someone who is. But logistics software effectively places the power of the logistics function in the hands of shipping companies by providing an easy to use customer interface, making it an ideal transportation management program.

Companies Receive a Comprehensive Logistical Approach

There are four types of 3PL providers: standard 3PL providers, service developers, customer adapters and customer developers. But only customer developers offer a comprehensive approach that results in new shipping solutions. The problem? Cost wise, hiring a customer developer is essentially like hiring your own team of logistics professionals. And if you can not afford that, then hiring a customer developer is a bad decision as well. Companies hire standard 3PL providers and service developers when they have a specific need, but not when they when they want the best systematic shipping process; and customer adapters are rented by companies that simply want their shipping process "managed".

Companies can Significantly Reduce their Annual Shipping Costs

Research shows that companies that implement logistics software can reduce their annual shipping costs by 10 percent at the end of the first year. With the aid of logistics software, shippers typically pay more than they need to in freight transport and a variety other costs commonly associated with the shipping process, including but not limited to: TMS software costs, annual software maintenance costs, gain shares, freight margins and common rate based licensing costs.

The Evolution of Marketing Automation

While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer's lives and affecting it at a rapid pace.

Fortunately, from radio to internet and smart-phones, nowdays technology has revolutionized the ways marketers can reach their potential customers. But, back then in the late 50's, with almost no effective marketing channel, companies were finding it challenging to approach a huge customer base.

This is how automation technology came into existence. It has traced its origins back from a Customer Relationship Management or CRM that came out of Rolodexes and a pack of business cards. It acted as a rescuer for the companies who were endeavoring to maintain their employees and client's records into a central knowledge group. But, in no course of time, it became the fundamental business element and started finding its applications in professional business services as well.

During the late 1980s, CRM platforms had gained more power in terms of customer support servicing, sales management, and forecasting. But, the high price tag kept it limited to few multinational corporations.

In 1999, Mark Benioff, the founder of Salesforce, invented the Monthly License (MLC) fee model, with aiming to offer cost-effective and agile business model, that further introduced SaaS or Software as a Service. And in contrast, this technology evolved out as an amalgam of email capability, web analytics, and the Marketing Resource Management (MRM). With the advent of the internet, marketers were seeking potential ways to reach their customers. The pioneer of this space Eloqua came in 1999 and developed a product, later renamed as automated marketing service in 2003.

Soon, the success of this trend led to the arrival of more players in the market such as Pardot, HubSpot, WhatsNexx etc, and industry started gaining momentum while shifting marketing automation services to cloud platforms.

By 2008, new platforms such as HubSpot, Act-On, rule the market, and the advent of social media marketing, content management, search engine optimization made marketers incorporating a variety of automation tools.

In the period 2013-2014, the automation industry witnessed a huge growth financially through acquisitions when a giant marketing software company ExactTarget acquired a marketing automation company Pardot for $ 95.5 million and in turn, salesforce.com spent $ 2.5 billion to acquire ExactTarget, This is recorded as its largest acquisition ever.

I found people wondering if CRM and marketing automation co-exists. In fact, few consider the later as a subset of the CRM industry which follows one of the marketing laws proposed by Al Ries and Jack Trout. To clarify, CRM is sales focused software while the other is user-centric software that completely focuses on marketing strategy. Where a CRM manages company's interactions with their customers, a automation software streamlines company's marketing tasks, and work-flows. However, these two, together, go hands in hand and reinforce company's insights and efficiencies. A good CRM-marketing automation integration unleashes an opportunity to handle data management and strategies marketing plans.

It can filter relevant data and required fields to standardize tagging and data, and ideal processes. Also, it can run auto-cleaning processes to clean the dumped data in a CRM system. Businesses utilizing automation software have witnessed an incredible growth of 451% in qualified leads and 14.5% in sales productivity as well as 12.2% marketing overhead reduction. We can conclude by saying that the future of marketing completely belongs to Marketing Automation.

Business Sales Close Plan - Milestones to Close the Deal

Being with my feet on the sales ground for 25 years in IT, I can recommend that many steps in the sales process need to be discussed and agreed internally and with the business customer to come to an agreed and signed contract.

Following this sales process through a so called 'Sales Close Plan', describes all the necessary milestones that need to be agreed from a resource perspective, internally from a supplier perspective as well as from the business customer resource perspective. This Sales Close Plan will enable you to set up the right expectations during the contract negotiation milestones during an enterprise sales process.

Discuss with your business customer the close plan and have your customer sign / off the Sales Close Plan on timescales and milestones. If each stone is finalized confirm this in email to your customer so all expectations and potential road blocks keeps transparent and visible to you as supplier and business customer.

1. Identify the Power Sponsors:

Which customer contacts have the power to approve or veto a major contract deal?
Who are the business owners?

2. Identify customer procurement process:

Send Non Disclosure for approval.
Perform Customer due diligence and screening.
Is supplier employee screening process required?
What are customer standard terms & conditions?
What are the expected legal challenges? Intellectual property, Warranty ...?
What are the payment terms?
What is the VAT number?
What are the shipping address details?
What are the billing address details?
Discover expense costs cap guidelines.
What is the business identity code?
Will payment be in Dollars / Euro ...?
What are the finance contact details?
Which legal resources are required from supplier, internally, externally?

3. Approval process:

Who needs to approve from the IT department?
Who needs to give approval from the business department?
Is budget available? If not when?
Is Board approval required to close the deal? I yes, when is next Board meeting
Which person from the Board supports business case?
Do we need a reference visit and who will attend from the customer?
Which reference do we nominate for site visit or phone interview?
Agree on travel arrangements for reference visit.

4. Feedback 1st round legal / proposal discussions:

Does the commercials / T & C's in the proposal need to be updated to get a deal?
If yes, which resources from supplier and customer are required?
Do we need internal approval from higher management for this?
Is customer requesting any legal adjustments that need further legal review by supplier?

5. Send new proposal / T & C's contracts:

Agree date for presentation final proposal to customer.
Is customer verbally accepting new proposal / T & C's?

6. Contracts:

When will customer sign / off contracts?
When can signed contracts be collected at customer?
Reconfirm resources allocation.
Start of project or delivery.

Freight Management Solutions

Business models of all sizes have complications. The goal of businesses in terms of logistics basically narrows down to having what the consumer desires, at a price they are willing to pay, in the quantity they wish for when they want it. That is not too much to ask right? Companies with issues in logistics are continuously searching for freight management solutions often times turning to companies that specialize in providing this service for companies big and small.

This is done in one of two different ways; third party logistics or fourth party logistics. Third party logistics uses outside companies to carry out the various logistic operations that have been accredited to being done internally. An example of this is when a company that has its own storage facility decided that it will now use an outside transporter to carry out distribution. Distribution was previously done by the company but in evaluating it was determined to be more cost effective to bring in a third party for this sector of the supply chain. This was determined to be an effective freight management solution.

Fourth party logistics is somewhat of a new concept. This is when a company determines that the freight management solution that desire is one in which the whole logistics procedure is outsourced to another party. This company has a sole purpose of providing logistic solutions to companies. They bring together their companies resources and technology and pair it with other organizations to plan out, operate and maintain a fully functioning supply chain.

The main difference between the two; third party logistics and fourth party logistics, is that the third party is specifically targeting one function of the supply chain solution where as with fourth party they manage the entire process from beginning to end. In general a fourth party logistics provider is a contractor serving the entire logistic needs for a company.

Fourth party logistic providers are the future of freight management solutions. Consulting companies are now offering so much in the way of cost savings and services to companies that they are becoming hard to live without. It is easy to see how needed a fourth party logistics company is when examining inbound logistics and outbound logistics. In smaller companies especially it is important to have support that specializes in all aspects of logistics. To pay specialized logistic personal to be on staff would not be nearly as cost effective as hiring companies, with a system already in place to help manage that piece of the business puzzle.

Inbound logistics is a basic process in the business equation which includes purchasing, arranging the movement of materials coming in, parts and finished inventory from suppliers to manufacturers, assembly plants and stores. Outbound logistics is related to storing and moving the end goods and information from the end of production to the end user.

The field of logistics is complex and absolutely integral to a business's success. Without the proper logistics in place a company could be losing money with increased shipping costs or improper communication through the supply chain. In order to give the client what they want, when they want it, at an acceptable price and time a highly functioning freight management solution should be maximized.

Online Brand Management - Use It to Increase Sales

Experienced marketers assert that brand management is one of the ways to increase sales because strong brand recall helps customers insist upon a particular product or service in place of any other one. Strong brands are a great asset to a company because they help to increase demand. Marketers will also be able to reduce the cost of doing business if they own very powerful brands. The rules of online brand management have to be followed by marketers in order to increase sales and build their business.

As a person who owns an online business, you should be able to attract and retain the attention of your potential customers. This requires certain specific resources and you should be able to use them correctly in order to make the best use of your budget. This is not a one-time expense and effective brand management requires constant efforts because your competitors will also be trying to make inroads into your customer base.

You should also connect with your customer base in a wide variety of ways because this helps to build brand loyalty and recall. The easiest way you can do this online is through the help of blogs as well as social networking sites such as Twitter, Facebook, YouTube, LinkedIn, Naymz, Flickr. You need to build a lot of links from these pages to your site in order to increase traffic. However, you can not just create a blog or accounts on these sites without updating them frequently because you need to have a regular supply of fresh content.

Another aspect of online brand management is the monitoring of your competitor's online activities. You should always ensure that allegations of competitor brands are matched by complaints of your own brand. This will help you influence potential users who are undecided about which brand to select.

Online reputation management is another feature of brand management. There are bound to be negative mentions about your company on the internet and they may come to the attention of potential users who are searching for the product or service you are dealing in. This has a very negative impact on your sales and should be managed so that only positive claims of your company feature on the first couple of pages of search engine results. You will be able to expand your business very effectively if you take these steps to enhance the image and strength of your brand.

What Is Bitcoin and Is It a Good Investment?

Bitcoin (BTC) is a new kind of digital currency-with cryptographic keys-that is decentralized to a network of computers used by users and miners around the world and is not controlled by a single organization or government. It is the first digital cryptocurrency that has gained the public's attention and is accepted by a growing number of merchants. Like other treaties, users can use the digital currency to buy goods and services online as well as in some physical stores that accept it as a form of payment. Currency traders can also trade Bitcoins in Bitcoin exchanges.

There are several major differences between Bitcoin and traditional currencies (eg US dollar):

1. Bitcoin does not have a centralized authority or clearing house (eg government, central bank, MasterCard or Visa network). The peer-to-peer payment network is managed by users and miners around the world. The currency is anonymously transferred directly between users through the internet without going through a clearing house. This means that transaction fees are much lower.
2. Bitcoin is created through a process called "Bitcoin mining". Miners around the world use mining software and computers to solve complex bitcoin algorithms and to approve Bitcoin transactions. They are awarded with transaction fees and new Bitcoins generated from solving Bitcoin algorithms.
3. There is a limited amount of Bitcoins in circulation. According to Blockchain, there were about 12.1 million in circulation as of Dec. 20, 2013. The difficulty to mine Bitcoins (solve algorithms) becomes harder as more Bitcoins are generated, and the maximum amount in circulation is capped at 21 million. The limit will not be reached until approximately the year 2140. This makes Bitcoins more valuable as more people use them.
4. A public ledger called 'Blockchain' records all Bitcoin transactions and shows each Bitcoin owner's respect holdings. Anyone can access the public ledger to verify transactions. This makes the digital currency more transparent and predictable. More importantly, the transparency prevails fraud and double spending of the same Bitcoins.
5. The digital currency can be acquired through Bitcoin mining or Bitcoin exchanges.
6. The digital currency is accepted by a limited number of merchants on the web and in some brick-and-mortar retailers.
7. Bitcoin wallets (similar to PayPal accounts) are used for storing Bitcoins, private keys and public addresses as well as for anonymously transferring Bitcoins between users.
8. Bitcoins are not insured and are not protected by government agencies. Here, they can not be recovered if the secret keys are stolen by a hacker or lost to a failed hard drive, or due to the closure of a Bitcoin exchange. If the secret keys are lost, the associated Bitcoins can not be recovered and would be out of circulation. Visit this link for an FAQ on Bitcoins.

I believe that Bitcoin will gain more acceptance from the public because users can remain anonymous while buying goods and services online, transactions fees are much lower than credit card payment networks; the public ledger is accessible by anyone, which can be used to prevent fraud; the currency supply is capped at 21 million, and the payment network is operated by users and miners instead of a central authority.

However, I do not think that it is a great investment vehicle because it is extremely volatile and is not very stable. For example, the bitcoin price grows from around $ 14 to a peak of $ 1,200 USD this year before dropping to $ 632 per BTC at the time of writing.

Bitcoin surged this year because investors speculated that the currency would gain greater acceptance and that it would increase in price. The currency plunged 50% in December because BTC China (China's largest Bitcoin operator) announced that it could no longer accept new deposits due to government regulations. And according to Bloomberg , the Chinese central bank barred financial institutions and payment companies from handling bitcoin transactions.

Bitcoin will likely gain more public acceptance over time, but its price is extremely volatile and very sensitive to news-such as government regulations and restrictions-that could negatively affect the currency.

Therefore, I do not suggest investors to invest in Bitcoins unless they were purchased at a less than $ 10 USD per BTC because this would allow for a much larger margin of safety .

Otherwise, I believe that it is much better to invest in stocks that have strong fundamentals, as well as great business prospects and management teams because the undering companies have intrinsic values ​​and are more predictable.

Disclosure: Victor Liang has has no positions in Bitcoins and has no plans to change his position in the next 72 hours.

Fleet Risk Management FAQ

Managing any business is tough, but when your employees are out on the road? Well, it only gets more complicated. The risk associated with managing a fleet is real and significant as mistakes can not only end up in damage to your property but, more seriously, a threat to life.

Most people know that if you're operating a fleet of vehicles you need to partake in fleet risk management, but that leaves many questions unanswered. In this guide, we'll take on the most commonly asked questions regarding fleet risk management. Let's get started:

Q: How often should my drivers be tested?

A: Bad driving habits do not take long to form, and even habits which have been taught out can creep back into our driving style if we are not careful. It's a consequence of idle habit, and it means that testing your drivers regularly is essentially essential.

In general, it's recommended that major training is undertaken on an annual basis, however, quarterly mini-evaluations are also recommended in order to correct minor issues with driver style.

Q: My staff drive vehicles which are not cars, do I still need fleet risk management?

A: It does not matter what type of vehicle your staff are in control of, whether it's bicycles, motorbikes, buses, trucks or lorries, fleet risk management is a legal and moral obligation. Most fleet risk management firms will offer support for the wide variety of vehicles which are owned and operated by businesses like yours.

Q: Who in the company is responsible for fleet risk management?

A: Unlike certain legal obligations, there is not a set position within a business which is liable for FLR. However, it is recommended that the role is taken upon by those at the very top of the business as this sets an important precedent for road safety within the business.

Ultimately, your business should not enforce a fleet risk management program, your business will be held personally liable for any accidents that occurs. Thus, it's recommended that FLR is taken seriously at the top of the business and, ideally, an individual is given the responsibility of exceeding it through the year.

Q: What kind of data can you get from a telematics device?

A: An optional aspect of FLR which some businesses choose to install are telematics devices. These boxes are effectively cousins ​​of flight 'black box' technology and monitor everything that goes on in the car.

These devices can provide information on speeding, dramatic acceleration or braking, corner performance and other, vital, risk management issues.

Writing Your Affiliate Home Business Plan

Here's a typical scenario: You are deciding to start a home business and suddenly everyone you know has his nose in your business, literally. What do you tell them? And how do you answer your own questions? What should you expect from the company in terms of stability, longevity, vitality, trust, income, and so forth? First the bad news: there are no guarantees. Then the good news: there is plenty of information from which to draw your own conclusions. The internet is huge, and any good company will offer free marketing tools and training.

But back to the WHY of that business plan. You're going to be starting small, slow and boy! is there a lot to learn. What's the point of actually sitting down and writing a business plan? You're not Bill Gates, this is not Microsoft, just you in your home office a few hours a week, slowly building an online business presence, not really understanding what the heck you'll be doing.

Relax and breathe. Unlike Mt. Rushmore, your plan will not be designed to withstand the weathering of the ages. You can expect it will change and bend with the flow of your real experiences, which will be totally yours, not identical to anyone else's.

What writing your plan will do is cause you to pause, think, dream, study and focus. The written document, whether it is one page or twelve, will give your business a framework to work within. The internet is vast and seemingly endless. It is easy to lose focus and drift away on a different whim or idea every day. Understanding where you are today, what tools you have to work with, what your goals are, and how you can best achieve them and measure your success, will help you stay on target and not waste what few hours you may be investing in your business at start-up.

Whenever you feel lost or confused, you can return to what you have written. When you analyze your situation and decide to make a change, rewrite that part of the plan. Understand that it's a living document, intended to grow with you and your business. Your business plan is your friend.

Getting Started with the Business Plan

First you need to study the company and its management. You need to read and learn about the products, the compensation plan and the network structure. See you next month. Just kidding.

Plan on doing SOME reading each and every work day for the next few months, if not indefinitely. Keep up with the company forum entries every day; read something in the training reports every day. Your education will continue. Plan for it.

When you are ready, open up a Notepad window and answer these questions:

What service / products does your business provide and what needs does it fill?

Who are the potential customers for your product or service and why will they purchase it from you?

How will you reach your potential customers?

Where will you get the financial resources to start your business?

Ok. Maybe your company offers many products and services. What do you want to focus on? I suggest that, at first, you focus on one or two products and / or the affiliate opportunity. In other words, keep is simple. Once you get the hang of what you're doing, you will KNOW when it's time to expand. Do only what you are comfortable with, every step of the way. This is YOUR business, it's your right and privilege to decide on your approach.

Internet marketing hinges on building trust. How will you do this?

Reaching customers means marketing. Your decision, once again. And again, the options should be in your company's training materials.

So we're talking developing a reading / study schedule. Here's a possible list, once you've read enough to make your own decisions to answer the above questions, start writing. Your writing can be lists of words and phrases, free-form brainstorming, outlines, mind maps, whatever works for you. Just write it down, and do not forget to save often. If your home office is affiliated by cats or small children, they have the tendency to press on random keyboard keys. Documents do occasionally just disappear. Saving avoids total disaster.

1. Study the products.
2. Read the training materials.
3. Read about decisions, bonuses, etc.
4. Study the marketing aids and strategies
5. Find out what free tools are available.
6. Visit the forums on a regular basis. Read everything about getting started.
7. Ask questions.

Your final written business plan will have at least four parts:

Introduction / background: history of the company and its founder, internet marketing trends, why THIS company and why NOW, and so on.

Goals: I suggest you think of what you would like to be learning in two years, but mainly focus on goals for your first year. Realistic goals can be planned based on info on the company website, in newsletters, searches on the forums, and focused questions to other affiliates.

Marketing plan: based on your answers to the first 3 questions above and your study of marketing aids and tools.

Action plans: the specifics of what you will do on a monthly, weekly, and / or daily basis for the next year.

I can not tell you what your answers should be, because you have to decide how much money you have to invest. Only you can decide how many hours per day, week or month you can invest in your business. What products you feel most comfortable marketing, and who you decide to target as your customer base, are all decisions only you can make. If you get stuck and do not understand a question, do not know where to find information, or do not know how to ASK a question, contact your sponsor or someone in your upline. If they can not help you, they should be able to send you to someonewho can.

You should NEVER feel alone. Work should be FUN! ...

4 Steps To Building A Business Online

Did you know that there are well over 3 billion people online today and they are constantly searching for something and entering search phrases (keywords) into the search bar?

These people are searching to buy things, searching for information, and solutions to an unlimited number of problems. This is where you come in as the affiliate with your website to help these seekers and show them the solution, or the answer to their search. The affiliate helps people and earns a commission in the process.

In this article, I'll show you one of the most fundamental and the absolute best way of building up a steady, long-lasting and consistent income online.

Building A Business Online Is Easy

There is a system that 100,000's of affiliates use and believe to be the ultimate online money-making system that worked years ago, works now, and will work for many years to come. It's a system that will show you just how huge the online world is and the limitless potential that only depends on what you are setting as your goal.

But before any money is generated, a website needs to be built, in a specific niche, and a traffic flow of visitors needs to have begun. The # 1 attractant of visitors to your website is the quality content on each page. Five minute videos are also great to use on website pages. Until the website is built up with quality relevant content and drawing a flow of traffic, no money can be generated.

So there's no race pace, you'll get to feel the thrill of making online sales soon enough but a solid foundation first needs to be created. Then an empire can grow from there with a lot of hard work, dedication, and great management.

There are said to be almost 4 billion people using the internet and with that great number comes to a very large group of people who you can hook up with in any direction you choose to go.

A Quick Look at How To Build A Business Online

The 4 Steps to get rolling:

Step # 1 - Choose an interest. This can be anything and everything you can think of. So choose a niche that you will enjoy of any interest, or passion, something that you are an expert at or have no experience with at all.

Step # 2 - Build up a website which is the foundation of your online real estate store property. First, your site must be built up and filled with information and content that visitors are searching for. This is similar to opening a brick and mortar store, one would not open for business until the store was ready.

Step # 3 - Draw traffic to the site, attract visitors. There are many ways to do this so it's best to start out with the free traffic options. One basic strategy is that traffic from organic searches, social media or YouTube video drives traffic to your site blog page which then leads the viewer to a product offer or recommendation.

Article marketing is a great way to enter a lot of content online for the search engines to rank, and for the viewers globally searching for that content.

Another strategy is to put one or more of the paid traffic options to work to reach targeted groups of viewers from any niche and draw as many as possible into your funnel, or onto your website page.

Step # 4 - Earn Income - Once there is a traffic flow to the site you can start earning revenue. There are said to be over 50 ways to monetize a website, which shows an unlimited e-learning potential.

A Guide To Vehicle Tracking With Fleet Management Software

Maintaining and organizing fleet vehicles, field personnel or other assets is impossible without a reliable centralized system accessible at all levels of the business. Luckily these systems do exist and are referred to as fleet management software or vehicle tracking systems. There are a number of solutions available and these have been developed to handle all aspects of managing and maintaining a fleet as well as personnel and job dispatching. Each comes with a raft of features and capabilities making it difficult to choose a solution.

There are many companies providing vehicle tracking and fleet management software solutions. These fall into two types of system, online or locally installed software.

Online systems are usually a web-based or "in the cloud". They are accessed via a web interface or web browser where as a locally installed system is installed on a local computer. The pros and cons to these two systems are minimal and come down to IT infrastructure already in use by the business. If a business has an existing database to manage parts of the business then this data may need to be accessed by fleet management software and this may need a locally installed solution.

What features or capabilities make fleet management software a good investment for a business?

Centralized Data Storage

Having all information in one place is a must for organization of all aspects of a business. All good solutions enable the input and storage of vehicle information like service, MOT and road tax records. Driver records such as driving qualifications, medical requirements and endorsements can also be entered on to the system. Important vehicle and driver documents can be scanned and easily retrieved when required.

Vehicle Service Reminders, Alerts and Management

One really useful aspect of fleet management is the ability to set reminders or alerts for vehicle servicing, MOT or road tax due dates. Personnel can update the status of vehicle repairs and drivers can record any vehicle faults when completing daily checks.

Vehicle Tracking with GPS

An important feature when deciding on a fleet management solution is the ability to know where vehicles or personnel are located or where they have been. Vehicle tracking is usually achieved with the installation of a small device in the vehicle or in the case of personnel or assets a small device can be carried in a pocket or attached. Once setup it is possible to see vehicles, people and assets in real-time on maps. Knowing where all the business assets are allowed the fleet manager or transport dispatcher to assign the right asset to the correct location.

Job Assignment and Dispatch

This is a very useful feature but not all fleet management systems feature it. The ability to assign jobs via the system is a really useful function. Mobile personnel, drivers or field engineers can update the job status, upload images and signatures enabling back office staff to immediately see and inform a customer of progress. These systems can be installed on existing devices such as smart iPhones, Android and Blackberry handsets.

History Trails and Reports

When all of a business's data is stored in a centrally managed system it is easy to compile reports that can improve efficiency and even save money.

Detailed reports on individual assets such as vehicles can show total running costs for that vehicle. Vehicle tracking information can show how much fuel has been used and help to suggest cheaper alternative routes. This combined data from personnel can help a business to see where efficiencies can be achieved.

To summarize, fleet management software and vehicle tracking solutions should enhance a business and if used correctly and should improve the operating and efficiency of a business's mobile resources. The savings that can be achieved may be out-weighed by the costs of the systems but that should also be balanced against the increased productivity and the ability to offer a better service to clients.