Dangers Of Lacking Financial Education And Giving Value To Others

In this article, I am going to talk about the dangers of lacking financial and values education which are just as important as our school education which mainly and still focuses on theory and academic score having read and understood the books by Robert Kiyosaki like Rich Dad Poor Dad as well as watching all videos of Eben Pagan on what it takes to succeed in business, relationships, wealth and improving all areas of life as his subscriber and customer which are in contrary to what we have been taught and conditioned to think and do by our parents, grandparents and teachers.

Truth being said, most of us only think of making money for ourselves, families and loved ones if we are married and have kids without understanding that in order to make money, we need to give and deliver value to others which is just as important. That also ties in with what Zig Ziglar said that you can have everything you want in life if you give enough people what they want in life. The only knowledge we have is that we have to study hard to get good grades and qualification so that we can get great jobs with high pay in order to have our homes, marry, retire, and live happily ever after. While our parents - especially those from low and middle-income families - told us this out of concern, this sort of mentality is sadly outdated in the current 21st century. And even more so with digital technology looking to shape and change the way we live, study and work.

A rich parent - for instance the current US President Trump - will never tell his children that. Sure at first glance, they will tell their children to respect others in public and tell them off if they are disobedient and do not behave. But behind closed doors of their homes only known to family members and maid serving them, they will share with them other things that poor and average parents will never share with their kids.

Which is while making and saving money are important, delivering value and smart investing to maximize it are just as important.

According to Eben Pagan in his YouTube videos, he said after years of studying about business and wealth, he learnt two critical things. One is that people do not like to give away their hard-earned money without getting any value in return. When I say value, I am not talking about anything that sales and marketing people offered them. But what people really need and want for themselves and loved ones. Second is that money has a hole in its bucket and unless you know how to earn, you will lose every dollar you spent never mind on what things.

Here is another truth of life which I discovered after my very own study and research on other articles and blog posts besides reading and watching videos by those gurus. That is money is never given or distributed evenly all the time. It is only for those who delivered the most value as in helping and making a difference to others' lives as well as those that others feel closest to. Even if it is otherwise, most people will squander on things they like short-term but are not essential long-term. Especially luxury items such as cars, condos, gadgets and jewellery to name a few. And when they spend all their hard-earned money with little or no savings, they will usually resort to those things.

1. Taking on 1 to 2 part-time jobs on top of their main one just to be able to cope with the daily expenses and support their family.

2. Borrowing from families and friends,

3. Asking for loans from creditors, loan sharks and banks,

4. Applying for credit cards,

5. Gambling in casinos, lottery and sports betting

While there is nothing wrong with the first though it might put additional stress on individuals' health and well-being, there is everything wrong with the other four which I myself was guilty of in the second and fourth.

Because every time you borrowed, you needed to pay back as we Asians have a very strong ethnic and principle on it. If they are not carefully abided by, tragedies may occur. Not just on individuals who cannot pay back and lose everything but their families as in their parents, parents-in-laws, spouse and children as well.

And the saddest truth is when the family is poor, the spouse have to work or take extra job as well to bear the costs and the children will have to give up their passion, interest and even studies just to work early to copy with the family burden costs.

For the rich, it is another story. Suppose if one or both your parents are running the company as bosses or CEOs, you will be required to help them out upon completing your studies.

Otherwise they will be judged as "selfish and unfilial who only think of themselves, inconsiderate and uncaring about their families' well-being."

That is if they want to pursue their ambitions, interests and passions they once have as children but are dismissed by most parents as naive child words, play and who are just asking them what they like to be when they grow up simply to make fun of them.

It may sound weird to you but that is the situation in my country Singapore.

Which explains why most people are conditioned to study hard, work hard, save hard and retire comfortably with just one working job income they see as honest earnings.

Any income incurred outside are dismissed by baby boomers in particular - as fraud from cheating other people of their hard-earned money which is partially true with some entrepreneurs but it is wrong to dismiss every business owner because of a few rotten eggs.

Given the fact that government supports them because they are our pioneers, very little room is given for youth development not just in terms of creativity and innovation but in terms of money and wealth management be it creation, multiplication and preservation.

The only things they know are saving, working and borrowing money as well as buying insurance policies from financial advisors who may or may not be acting in the interest of their clients.

Hence their ignorance, overspending and not earning enough leads them to be over-dependence on government to the extent of asking more and blaming the government when things are not going the way they expected and wanted. That will cause serious implications on our economy and society well-being in general be it relationships and the daily essentials of life we, our families and future generations need.

I don't mean to sound arrogant but if I am in the shoes of Minister for Education, I will make financial education compulsory as one of the main subjects. Especially when it comes to generating, growing and saving money while still acting in the interest of others as in giving value.

Which most people need to know but in actual truth, they don't which is absolutely critical.

Except for a selected few.

Like Warren Buffet, Donald Trump, Robert Kiyosaki and Eben Pagan I earlier mentioned.

Global Business? Speak the Language and Content of Your Client

According to many sociologists, in the last decades we have been experiencing a "sea change" in several fields of humanity, from technology, science, economy to politics. This huge shift they talk about is called "Globalization" and it has seriously affected our lifestyle, our habits, the entire social structure and hence the way we deal with the contemporary world.

As a matter of fact, our world seems to have been experiencing a sort of time-space compression since 1972, as a famous anthropologist and geographer, namely David Harvey, affirmed in his famous book The condition of Postmodernity: An inquiry into the Origins of Cultural Change (HARVEY, David, The condition of Postmodernity: An inquiry into the Origins of Cultural Change, Blackwell, 1992). Think out to the rapid flow of information triggered by the ICT revolution that nowdays enables us to send a message to the other side of the world in real time through "a click on the palm of our hand". Think out to the increased flexibility of the means of transports thanks to the technological advances that enable us to move through the world in a matter of hours. All these improvements have made the world get smaller and smaller in a metaphorical sense so that today in the business field organizations are no longer bounded by their geographical location.

All of a sudden, their markets have no limits at all and they can start looking at new opportunities overseas where they could not even imagine going only some years ago. In other words, what happens is that they become global and, as they achieve this new status, their new customer targets are no longer exclusively composed of local clients. New global segments emerge that share more or less the same lifestyle thanks to globalization. For instance, the Chinese women of the emerging middle-class act like and identify themselves with the American women.

Companies willing to internationalize have a desperate need to start off from internationalizing their communication ... but, would not it be enough to use English for their foreign communication ?? Perhaps, the jury is still out on this issue but No ! We definitely think No and we are going to show you why below.

Multilingual communication: fundamental for going global in business

In today's global economy multilingual communication is an essential tool to succeed in business because:

• Buyers in every country are increasingly demanding products or services described in their own language
• companies that realize the point above too late inevitably lose market shares and 33% reduction in long-term profitability of the product life cycle on average, according to McKinsey & Co
• companies' global brands decline in value if they speak a non-local language

Unfortunately, it seems that many organizations are failing to address their efforts towards localization and translations along with creating relevant and valuable multilingual digital content. If they do it, most of the time is just an accidental process without yet a carefully considered plan nor relying on a well-conceivable strategy behind it.

Redefining the value of content management: towards multilingual global content management

The user, potentially interested in a product or service just just Googles it on the Internet and guess what? Among the Google's list of results, he picks out and clicks only on those delivered in his own language. This action will be repeated in any touch point of its online journey before ending up purchasing the searched product or service.

Therefore, what a business would better do is to start redefining the value of its content management and upgrade it to a multilingual global content management. The later drives the global customer experience, increases the customer satisfaction, promotes the brand awareness, its consistency and supports the time to market goals. Moreover, since the content is a significant corporate asset, it must be managed as any other corporate asset, since it is imperative to turn it into a multilingual one and working relentlessly on its translation to the client / user's idiom.

As the former German Chancellor Willy Brandt once said:

If I'm selling to you, I speak your language. If I'm buying, dann müssen Sie Deutsch sprechen.

(Then we must speak German)

Although one might be induced to think that simply embedding a Google Translator plugin into his business website would do the trick, it would soon find out how short sighted this choice is. Not only would translations turn out to be of poor quality but this would also heavily affect the reputation of its business and brand.

Furthermore, a global economy is more and more requiring not only a multilingual content but also a content which is appropriate to the targeted population. In other words, a business must meet the expectations in terms of localization and translation processes of a targeted country, otherwise even a perfectly translated message may sound weird for a native speaker.

For instance, a Spanish firm could use in its website an expression such as

llevar el gato al agua - to take the cat to the water

to highlight that they have fulfilled a very complex task in a particular job, a feat.

Clearly, the English translation does not convey the same meaning of the original Spanish one and a web user would feel puzzled when reading this expression. As a consequence, that business would not be perceived as professional and its reputation would soon break down into pieces. It goes without saying that the user / potential customer would dash off to another business website and, sometimes, buy a product or service from the competitor.

Developing Your Financial Life And Understanding Of Money For The Long Haul

It's no secret that when you're financial life is going well life just feels right.

This can happen in fleeting moments where you know the bills are paid and you have a nice sum left over for whatever you want - it's a pretty good feeling to have.

But is that feeling consistent?

For most people it is not consistent at all, and there are too many times where the feeling of lack takes over - and that can be a nasty moment where you feel like your money just isn't going very far.

It's not a good feeling, and we tend to feel as if all of our money is going toward all the stuff we need to buy rather than what we want to buy.

It's literally a feeling that we never want to have, but can be a key sign of where we are with our finances.

It's not that we don't have enough money - it's that we don't feel like we have much money, and that's totally different.

This is sort of like understanding that your car is perfectly fine - runs well and doesn't give you problems - but you have a small but weird feeling as if it might break down soon.

Does that feeling really help you out at all - or does it just give you needless worry when you have a perfectly fine running car.

That's the different between feeling prosperous and abundance versus feeling poor and impoverished.

These are literally just feelings - and you can shift how you feel about your finances in an instant which might help to reveal a few truths about your situation.

Am I saying that poverty and abundance are just feelings?

Not quite - but the reality of having money versus not having anything start with emotions and having the belief.

That means that shifting the way you think is a very good thing, and actually way to propel you out of that feeling of lack and into the feeling of abundance that you know you've had before, but you would like to feel far more consistently.

This is not about making you just delude yourself into the fantasy of just thinking you are prosperous when you aren't - nope, we're not going that direction.

We are taking your old beliefs and shifting them so that you aren't so accustomed to thinking in terms of lack and having no money.

Sometimes we pick up negative money beliefs from people and others around us, and they don't enable us to have positive money habits long term - and that is a problem.

Other times it can be very frustrating to know that we picked up those negative money habits - believed them to be from us - and acted upon them thinking that we had to live forever like that.

It's sort of like thinking that you only work to pay the bills - which is a horrid way to think about life.

You can shift all of that through adopting positive money beliefs over time which will shift your financial outlook and your money understanding in general.

We are moving away from thinking foolishly about our money - having so much unnecessary spending - and pulling ourselves toward wiser spending habits that enable us to keep more of what we spend and dissolving all tendencies to spend our money on things we don't need.

This isn't a small thing either - so don't think this will happen over night.

Embracing stronger financial habits long term is about consistent behaviors we do over time - the small stuff we do on a daily basis that prevents us from spending our cash on the unneeded crap which ends up eating up all of our money.

Once you eliminate those horrid spending habits, that actually gives you a stronger budget and that is literally one full step closer to have stronger finances in general.

Most people don't really think like that, and it's that oblivious thinking that brings them less and less cash in hand after bills are paid each week - and that's not a good way to live, or a good way to manage your money.

One of the worst cases is to not have a budget at all - and that just leads to major unmanaged spending that doesn't allow you to have much if any extra cash at all.

If you don't know what your budget is, it is very likely that your spending will be out of control and your bills feels like they're your primary expense.

Though bills might be a necessary thing, they don't have to feel like a chore and something that you have to begrudgingly hand over on a routine basis.

When you feel and know you have abundance with your money situation the bills are just a necessary thing that you do that allows you to live, have shelter, and use your basic necessities at home and otherwise.

If you didn't have those things, life would be a lot worse off - and if there are some things in your bills you just don't need, you need to cut those things out of your life.

This is still part of the unnecessary spending part, and it even affects our bills and the stuff we pay routinely for but don't remotely use.

Removing all of that from your budget literally means that you are spending more efficiently and moving yourself away from poor financial management and understanding your money situation a whole lot better.

Just as it was stated earlier - the smaller steps add up to larger changes over time, and as you shift your money habits and adopt stronger budgeting going forward you will literally keep more of your money and spend far less on the stuff you never needed.

We're not talking about difficult or outrageously complex changes here - just small stuff that you can do on a daily basis that allows you to be far better with your money long term while embracing stronger finances through better money management habits.

Top and Best-Selling Magento Extensions of 2018

In today's tech-savvy era, new technologies are emerging and Magento is undoubtedly one of the top entries in that list. This is an undeniable fact that since the time of its invention, Magento successfully paved new opportunities in the eCommerce development field with its time and cost-effectiveness, with its arrays of templates, themes, profit-driven functionalities, plugins and extensions. Here, in this article, you can get a detailed idea of the most popular Magento plugins of 2018.

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Keeping the aspect customer satisfaction in mind, if you are looking for options that will help you to make product delivery on the date mentioned by your buyer, Delivery Date Scheduler is just the perfect choice for you.

Once you get this extension on your e-store, you can offer your buyers with convenient product delivery dates among which they can choose their most preferred time. Adding the calendar view also becomes easier using it.

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  MageMob App Builder
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

Want to build a customised mobile application for your Magento-built store? Here is the extension you would need!

Today, mobile apps are a vital part of eCommerce business. Making your business mobile would not only give you huge market but would increase your profit margin as well. Build native apps effortlessly and swiftly for both iOS and Android using MageMob App Builder and offer your online buyers an impressive and user-friendly buying experience.

Also, you can get your hands on the useful features such as Product Reviews, Product Scratch, admin and customer Notifications etc.

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  Language Translator
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

Want to make your e-store multilingual? Without any second thought, opt for Language Translator. How can this extension help you to make your online store more effective and more user-engaging?

Well, suppose that your target audiences are not very comfortable with English. Now, with this plugin, you can easily translate as well as edit any part of the e-store making sure it can reach a broader customer base. You can effortlessly translate CMS page details, product details, store reviews etc. without any headache! Get Language Translator and say goodbye to language blues!

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  SEO Hub
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

An online store won't get the success it deserves until you apply some smart SEO strategies. The Magento extension SEO Hub can help you out in this case. With the effective help of it, you can manage data feeds, meta tags, canonical URLs along with many other things.

Moreover, this plugin offers a few remarkable value-added features such as giving notifications when anything goes wrong in execution, setting a limit for the metadata etc. Maintain a higher rank on most of the search engines with SEO Hub.

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  MageMob Inventory
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

As an online store owner, it is really troublesome and difficult to keep proper track of the detailed product stocks physically! MageMob Inventory is such a Magento extension that can rescue you from this burden by making the entire inventory management process smooth and transparent.

The different modules like supplier management, purchase order creation, inventory logs etc. offered by this inventory management plugin make the entire process easier and both time as well as cost-efficient. More interestingly, it is available in the mobile app format as well. You can get both the Android and the iOS version in the market.

Listing all the important plugins in this short span is really not possible. Hence, here is a list of some other business-driven plugins and extensions that you might like to check out.













→ Advance Product Designer













→ Fedex Smart Shipping













→ Quotation Manager













→ Shop By Brand













→ MageMob POS













→ MageMob Admin













→ Advance Search with Solr

Additionally, Australia Post Shipping and Australia Post eParcel are two smart Magento extensions available for Australia-based eCommerce businesses.

Review - Enjoy Your Money!

Enjoy Your Money! How to Make It, Save It, Invest It and Give It, J. Steve Miller, 2009, ISBN 098187567x

There are a seemingly infinite number of personal finance books available in bookstores. This one is intended for people in their teens and twenties which financial plans start and end with "become a millionaire."

Akashi, Antonio, James and Amy are your average high school students in detention, again. They meet with Mrs. Kramer, an eccentric, elderly teacher at the school, who teaches a course on money management. Every Saturday, they meet at a local fast food joint, where Mrs.. Kramer takes the four into the world of money.

Have an emergency fund, equivalent to three or four months salary, in a savings account or money market account, accessible if needed. Pay off your debt as soon as possible, whether it is credit card debt, student loans or car payments. When you get some money in your pocket, it is tempting to buy a big-screen TV or fancy new clothes. Do not do it; live benefit your means; cut your expenses as much as possible. Is it more important that others think you are a rich person, or that you actually are a rich person?

It's also tempting to buy and sell stocks on a short-term basis, looking for a quick profit. Again, do not do it. Every time you buy or sell stock, your stockbroker makes money, not you. Research good quality, no fee mutual funds (especially index funds) that you can invest in for the long haul. Just because a fund had a good year last year, it does not mean they will have a good year this year.

A popular way to make money is by buying houses and "flipping" them. If that is not for you, and if you know the right people, think about "flipping" cars or motorcycles. People will always need decent, reliable transportation. The book also looks at buying a car (consult Consumer Reports and choose quality over flashy), insurance, knowing your way around a supermarket, investing in real estate, getting a job and keeping it.

This book is a goldmine of information. Written as a dialogue, this is very easy to follow for the person who does not want to read another "money literacy" book. This is highly recommended for every teenager and twentysomething who thinks that a million dollars will suddenly show up in their mailbox.

10 Advantages Of Field Data Collection With Mobile Devices

Field Data Collection can be a very difficult and time-consuming process. Collecting field data manually requires a great supply of money, materials, staff and other resources. With such an investment comes the great responsibility of collecting the right data in the short amount of time, as the data collected on the field affects the productivity of the company.

All thanks to the ever-evolving technology, with the help of mobile devices seems to be the only solution to the challenges faced by the field data collection teams. This not only replaces the age-old obsolete Pen-Paper method of data collection but also provides new ways of utilizing the time of the workforce available on the field. The field data collection app is built suitable for all devices be it data collection app for Android or be it data collection app for iOS.

The mobile device based tools have been established in almost all developed as well as developing countries. It is but obvious that the companies which adopt this online method prosper more than the ones who are still stuck in the age-old methodologies.

Let's take a look at the advantages to executives and workers who have specialization in this area.

1. Supercharged Productivity













Mobile forms based platforms allow systematic and efficient organization of the data collected thanks to its real-time indicators. This allows a lot of time to be saved in collecting data and reporting it back to the head office. All the employee has to do is simply fill the form on his/her mobile device and submit them instantly for analysis.

2. Never Lose Data













Data, mostly old data is always required to verify or sometimes even to compare with the new data allowing a company to set new benchmarks and define long-term goals. The data collected on the mobile form is saved directly to the cloud. This helps in enabling the user to access the data whenever and wherever the user wants without the fear of ever losing the data.

3. Allows Collection Of Rich Data













Collection of just numbers and text is just like some other methods. But the collection of rich data is now possible all because of mobile data collection forms. Rich data includes things like images, location, audio, video and also scanning a barcode. This enables one to determine authenticities of the collected product or information.

4. Huge Cost Savings













Saving idle time and resources lead to the savings of huge amounts of money. Mobile forms do the same thing and cut costs in the processes like transportation or even cutting the use of paper and many more such things. As it also saves data to the cloud the losses occurring due to loss of data is also eliminated.

5. Works Even Offline













Mobile forms can be filled both online and in offline mode. This works very well as there are a lot of areas in the world which still do not have mobile network coverage. All the worker needs to do is fill in the form and save it to upload later whenever the device gets internet access.

6. Comparing With Other Data













It is very easy to compare data on field apps rather than comparing it manually. Data collected on the App can be easily compared with the already existing data. This allows the management to take important decisions that can further add to the productivity of the company in near future.

7. High Service Quality













Mobile forms do the evaluation of work in a faster and efficient way with great accuracy, This adds to the satisfaction of both the service provider and the customer.

8. Workflow Automation













Zero or minimum human interference minimizes the time required to do work and also eliminates errors made by humans. The workflow is made smooth as it is being automated and hence follow every step as set by the form builder at the start and is followed again and again without the actual involvement of the user.

9. Accelerated Process













Instant email of collected data is sent to the customers, colleagues, and partners instantly. The dispatch feature allows to assign jobs quickly and handle approvals with mobile workflows.

10. The Ease Of Use













Perhaps the best advantage of field data collection is its Ease of use. Mobile forms are prepared easily using drag and drop method on their websites. These data collection mobile forms are then distributed on the mobile devices of the field worker to fill up and provide necessary details.

Make Money Online - Starting Your Internet Business

Making money online by starting your own internet business is a big draw with economic conditions the way they are, many are trying to make extra or replace their income. Although the need and want are there, knowing where to start and what to market, gets many beginners very confused. Having a plan will help the confusion.

Time management is where many go wrong, they may have a regular job, or family to deal with and feel they just don't have time to start a business online. However having a plan with an effective system in place will allow even the beginner to run their business with less time.

Evaluate business opportunities When deciding what business you should set up, be sure they fit your needs and desires. Choose wisely, because by planning ahead you will be able to find many things that can be marketed by using the same type of system.

Choose one thing to market and learn the marketing techniques that it will take to make money online, by doing this before jumping to market a lot of different things at the same time, you will understand what it will take to make your business a success. Then you can take what techniques you know are successful and apply them to other markets.

By learning and improving your marketing skills, testing what works and fine tune it, you will be successful at starting your internet business. As an example: Many begin with affiliate marketing because it is easier to do, it can even be done without a web site or advertising budget.

However, as they learn an apply what the learn they soon realize that they can make more money online by having the proper tools in place, such as a domain name, web site and auto responder. These tools are used to build a list of potential buyers instead of sending them to someone else who will put them on their list and profit from you.

Another example is many start out writing articles to promote the products that they are selling because of budget restraints, but once they make enough they want to move on to pay per click or other ways to bring even more traffic, so take the time to learn and improve your skills and profit from them.

If you want to making money online by starting your own internet business, take action, make a plan so time can be managed, and you will have a system to follow. Evaluate business opportunities, and of course learn an improve as this needs to be done.

How to Successfully Manage Bad Press

Too many cooks will always spoil your broth, and try as you might, teaching new tricks to old dogs is an entirely futile enterprise. However, in spite of the wisdom of some old adages, the idea that "All Publicity is good Publicity" can definitely be tossed into the "ignore" pile by anyone pursuing a serious career in PR. If you're working for any substantial length of time in public relations, there will be occasions when you have to deal with bad press, so reputation management is a skill which you need to learn. There is no one-size-fits-all strategy, since bad press can come in all shapes and sizes, but these four pointers will help you to remain calm and give you time to focus on next steps...

1. Make sure key players are informed

No matter what the size of your company, or your client's company, you should have a PR plan. This should include a crisis management section which will detail the procedures which are taken whenever there is a risk of bad press. Top item on the plan ought to be who needs to be kept informed. Typically, this will be all senior management, and often it will include all members on the communications/marketing team. If this is a lot of individuals, it might even be worth setting up an email group, so that when you do have a crisis you can alert everyone quickly. As press officer, it is your responsibility not only to inform them at the onset of a crisis, but also any key developments and also further press coverage as it occurs.

2. Ensure that employees direct journalist calls to the correct spokespeople

Depending on the number of employees and the amount of clout your company has, journalists may try a number of different methods to speak to an insider about what is going on. This could be sketchy, since other members of the team may not know the ins and outs of the story, or your official company line, and it is easy even for media trained personnel to be flustered by questions. As a part of your day to day strategy, every member of staff should be aware who the press officer is, so that they are able to field any press enquiries. However, when a crisis occurs, it is essential to remind everyone that media enquiries should be directed to the appropriate team member. Having said this, it is important that all members of staff are kept up to date with key developments in any crisis. A successful internal communications strategy will send out updates to all members of staff which give them the information they need.

3. Have a statement ready to go

If the phone starts ringing and emails are flying, even the most experienced of PROs can become flustered. That is why it is useful to have a written statement ready to go to media. The benefits of a written quote are twofold. Firstly, having a written documentation of all of the media you have spoken to will make it easier to track who you have been dealing with. This will be important when the crisis is over since you may want to let those people know some good news, and the journalists will appreciate being kept in the loop as developments happen. Secondly, it avoids a lengthy or difficult telephone conversation which may see you having to deal with awkward questions.

4. Balance it with some good PR

Here's a maxim to believe in: "All Good Publicity is Good Publicity". It's not rocket science, and maybe you can think of it as the yin and yang of PR, but after you've had a crisis it's a good idea to sit down and think about what is great about your company. Unearth the charity work that staff have been involved in, find a real life story about how your product has really made someone's day, or if you're really stuck, just write a press release about how the crisis has been resolved and what procedures have been put into place to protect you and your customers from a similar crisis. If you can get some senior spokespeople to lend their voice to this good news, then it is even better, as it gives more credibility to the story.

Whatever type of PR you are in, you will have to handle bad press at some point in your career. It can be unpleasant, although for some people, this type of reputation management can be one of the highlights of the job. Each case is different, and you learn as you go along, but by remembering those four points, you are well on the way to handling bad press in a professional way.