The Five Components of a Business Strategy

Can you define exactly what makes up a business strategy? Some people say no, but we think you can.

In fact, we believe a valid business strategy has five components:

1. Your company's current or desired core competencies
2. A description of how you will differentiate vs. competitors
3. The industry or industries in which you intend to compete
4. The initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development
5. A financial forecast that shows how your plans will meet stakeholder requirements over the next 3 to 5 years

Let's look at each of these components .

The first component of a valid business strategy is a clear description of your company's current or desired core competencies.

You may be thinking, "Great, but what's a 'core competency?"' While there are many definitions, here's a good one from Wikipedia:

" ACore competency is something that a firm can do well and that meets the following three conditions:

• It provides consumer benefits
• It is not easy for competitors to imitate
• It can be leveraged widely to many products and markets.

A core competency can take various forms, including technical / subject matter know how, a reliable process, and / or close relationships with customers and suppliers. It may also include product development or culture, such as employee dedication. "

For example, we could say that Southwest Airlines is a reliable airline that offers low fares. But in order to provide those benefits, it has to have certain "core competencies," important capabilities that enable it to have low fares and to be reliable. We believe that Southwest Airlines has four core competencies that it executes so well that it regularly beats all other US airlines in terms of profitability.

These core competencies are:

• The lowest operating costs per plane
• An economic point-to-point airport network
• A fanatical culture focused on customer service and cost savings
• An ability to keep planes in the air more of the time than its competitors.

Southwest airlines could not offer the benefits of low prices and reliable service if it did not master these core competencies. What key benefits do you want to offer your customers? What core competencies do you need to master to provide them?

The second component of a valid business strategy is a description of how you differentiate vs. competitors.

In our experience, differentiation is about being the best at something. This should be encapsulated in your mission statement - what are your company's aspirations and how are you going to beat the competition? We just talked about how Southwest Airlines differentiates - what are you going to offer customers that will make them choose your products or services so that you can grow your business?

It takes a lot of hard work to come up with a great answer to this question and even more work to make that difference real. It's easy for us to say that Southwest is the best low-cost airline in the US, but it's extraordinarily difficult for them to pull it off.

The third component of a valid business strategy is a description of the industry or industries in which you intend to compete.

You need to be able to define just what kind of company you are - are you a furniture manufacturer? A gift card retailer? A consulting firm, a bearings distributor, a toy importer, etc.? This step sounds easy but we find that companies are often so concerned about getting too narrow in their focus that they fail to become really clear about what they want to do. A company with a good business strategy will have thought through these issues and made the hard decisions necessary to clarify its identity. If it has, it can easily pass the litmus test of identifying the industry or industries in which it operates.

The fourth component of a business strategy is the set of initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development.

These are the plans that guide your company's focus and resource allocation over the next several years. If your business strategy is specific enough to be relevant, you will have detailed plans in all of these areas.

The fifth component of a business strategy is a financial plan that forecasts the results you expect to get from your plans and illustrates how they will meet stakeholder requirements over the next 3 to 5 years.

Your strategic planning process can not be separated from your annual budget process. In the vast majority of companies, if it's not in the budget, it does not exist. That's why you have to have a very senior financial person on your strategic planning team, preferably the CFO. During the planning process, your team must agree a financial plan that estimates the results of implementing your strategy. This plan needs to earn the approval of your company's management and board and should be reviewed on a regular basis to track results and make refinements.

So - those are the five components of a valid business strategy. Good luck planning your success. And succeeding because you plan.

How I Become A Football Manager With No Previous Experience

I was always the last player to be picked for football as a child, so I never considered myself a good footballer. I dabbled in amateur football when I was in my late teens, but a spate of unforced emergencies including two broken wrists, a compound break to my arm and a sprained ankle saw me leave football and try other activities. I reached the age of thirty feeling I had never gotten involved in a sport in the way I would have liked.

I am a big fan of a well-known football management simulation where I have spent hour after hour trying to lead my favorite team to virtual glory. Notifying my aptitude for organization, planning and attention to detail I set about contacting local Sunday league football teams, asking if anyone needed help with running their club. After a short time I was contacted by a team who asked to meet me and discuss this further.

After meeting the manager I was installed as his assistant manager and my job was to fill in the team sheet, fill the water bottles before the game, help pick the team and ensure we collected all of our equipment at the end of the match. It was not glamorous, but I eagerly grasped the opportunity and thought to prove myself as a reliable helper.

The team manager left our club in the summer and rather than choose a new manager the players asked me to take over. I am now manager and in charge of the whole club. I was recently contacted by a team who play at a slightly higher level on a Saturday and asked to discuss joining their club in a management capacity. Their club chairman had noticed how I had improved the organizational structure of the club and this led to him getting in touch.

For those of you who may think that there is no chance of getting involved in football management if you have not had a strong professional or amateur football career then think again. It is possible and I would suggest it can be straightforward if you find out who the right people are to approach in your nearby league and offer your assistance to anyone who might be interested.

Running a grassroots football team is a time consuming task. Most clubs will be happy to accept your help. Always be punctual and reliable as this will be a huge asset to any club. You will be surprised at how difficult it is for managers to get their players to turn up to play on occasion, so having reliable management assistance will be very valuable to your new club.

You will find that these qualities are in demand right across the sport, so expect other offers to follow once word spreads that you are an asset to your club.

7 Top Tips to Car Salesman's Or Saleswoman's Success

Given that car sales account for 19% of total US sales in 2000 (source: US Small Business Administration), a lot of people are buying cars which mean that they are a lot of people selling cars. Additionally, new car sales have dropped from 63.4% in 1989 to 60% in 1999. Selling cars is not easy given that many still have a negative perception of car salesmen or women. Hopefully, these 7 tips may help you to sell more cars.

1. First and Foremost YOU need to think of yourself as a business. Car sales people work for an auto dealership, but most work on a salary and commission basis. When your compensation is commission based, this means you have more control of your destiny and should view yourself as a business instead of just a sales person.
2. Adopt a Planning Attitude. If you do not have a plan, then you are on some else's plan - usually the successful car saleswoman or salesman. As a practicing performance improvement consultant or coach for the last 10 years, I have observed that most people plan less for their own lives than they do for a simple visit to the grocery store.
3. Learn how to prospect. There exists a fundamental belief that the auto dealership is responsible for bringing traffic through the door because the dealership owners have all those "big bucks" for media advertising. Given that 80% of all new sales comes from referrals, would it not make more sense to prospect individually rather than simply on outside resources to control your destination? Those media efforts usually bring in suspicions, not prospects. Use your time wisely by focusing on prospects those who have a need, dollars and are a decision-maker. Do not rely only on the auto dealer to send out letters. Take the time to write some handwritten notes.
4. Improve your sales skills to make more money. Today's buyers are far more savvy than years ago. Learn how to cultivate and develop long term relationships. Consider a proven buying / selling sales process where marketing and selling skills are united to deliver to the desired results of another sold car. New car sales to used car sales are far more relationship based selling than years ago when car sales was a commodity sale.
5. Establish your sales goals using your great planning attitude. If you are a car salesman or car saleswoman and have 300 customers and the industry average sales cycle is 3 years, then every year you should be selling 100 cars. Focus your efforts of those who will be buying a car this year, but remember to continue to touch those who will potentially be buying another car in 2 or 3 years. HINT: Use the WAYSMARTcriteria for goal setting.
6. Identify the attitudes or beliefs that are obstacles to your success. Working with those in the auto industry, I have heard countless reasons why sales can not be made. However, when these reviews are reviewed, they are usually unfounded reasons based upon existing attitudes and beliefs. For example, "corporate has ruined the car industry by posting prices on the Internet. Everyone knows everything about the car." My response is "if price was a real objection, then everyone would be driving a Yugo or a Chevette. HINT: When you change how you look at things, the things you look at will change.
7. Make managing yourself priority number one. You must learn how to maximize your time especially in the area of ​​time management, ongoing professional development such as through business coaching training and personal life balance. The auto industry is truly a 24/7 business given that cars are with us each and every day of our lives. However, it is important not to lose sight of your personal life including family, friends, physical health, etc.

Yes, you can be an incredible car salesperson who can increase sales through these 7 simple car salesman tips. Just remember, sales regardless of industry is all about knowing your numbers and then multiplying your activity to secure those desired results.

What Travel Agents Need to Know About Corporate Travel Today

This is rightly named as the age of traveler-centricity and with the evolution of the new era of personalized travel; it is leading to research and development of a host of new so-called intelligent services. The command-and-control perspectives of traveling have changed a lot from the past and the focus has shifted more on the traveler and the productivity of each trip. It has become essential to maintain that the travelers have the greatest return on investment on each trip. New generations of young employees and managers, who have been growing up and dwelling in a digital age, are moving up the ranks as travelers. It has become essential to recognize the need for greater flexibility acknowledging that the employees who travel on corporate trips also consider a percentage of their trip to be a leisure outlet. With increasing globalization and rise in companies sending their staff overseas to network and connect with their offshore prospects/customers/suppliers, corporate travel is a highly profitable tourism segment. Before we talk about how tourism companies can better cater to business travelers, let us first look at why they prefer to use specialized corporate agencies over traditional agents

Why do businesses use Corporate Travel Agencies?

This might be the most basic question for a travel agency as to why they need to use agencies specializing in corporate travel when there are plenty of regular travel agents in the market. Here is the importance of corporate travel agencies who have online systems which allow business travelers access to their complete itinerary.

The following information is at the fingertips of the CTAs:-

• 
  
  
  
  
  
  
  
  
  
  
  
  
  full business itinerary details














• 
  
  
  
  
  
  
  
  
  
  
  
  
  up-to-date tracking details of flights (including delays or rescheduling)














• 
  
  
  
  
  
  
  
  
  
  
  
  
  transparent details about additional costs such as baggage fees or in-flight fees














• 
  
  
  
  
  
  
  
  
  
  
  
  
  travel alerts, if any, in the destined area














• 
  
  
  
  
  
  
  
  
  
  
  
  
  complete and up-to-date details about the visa procurement policies and identification required














• 
  
  
  
  
  
  
  
  
  
  
  
  
  currency requirement and conversion rates

What do corporate clients expect from Corporate Travel Agencies?

Negotiated Fares

The Corporate Agencies tend to have tie-ups with hotels, car rentals, flights etc. giving them access to lower fares which can be used only by the frequent business travelers. Discounted prices are not the only advantage though as they also offer flight upgrades, room upgrades, and VIP check-in lines as required.

In-depth information about the travel industry

Corporate travel agents have access to many travel resources and most importantly, quickly, than any other leisure travel agent. Additional information helps to make the business trips convenient and comfortable.

Changes in Itinerary

When an airline ticket needs to get rescheduled or cancelled, chances are the airline or the online service provider will charge lofty fees. When booking with a corporate travel agent, most of the times schedule changes can be done at zero or minimal extra charges.

Viable emergency contacts

It is important for the business travelers to reach the correct person at the need of trouble. Corporate travel agents have the experience and professionalism to relieve stress for both the traveler and the company.

What you need to consider as corporate travel increases?

Business Travel Barometer reported that corporate travel is witnessing an accelerated growth. However, when poorly managed, it may be no longer an advantage to companies and may, in fact become a burden. There are some factors which the corporations and CTAs must consider to get the best out of the time spent traveling.

Adopting a travel policy

The corporate must define a travel policy which is applicable to and respected by travelers at all levels. This policy should be used to establish the standards which will help to track the improvement of business travel. It will eventually help to reduce the costs of the entire package.

Do not limit the traveler's autonomy

The management is responsible for budgeting the travel policy which helps to improve cost management however, it is also essential to give a degree of autonomy to the traveler. The policy should be flexible enough to allow the employee to adapt the trip as per the situation.

Traveler's security should be a major concern

Business travelers need to have security in place. The company needs to stick to its definition of standards to ensure the employee's integrity. The CTAs should have reliable partners (travel insurance, airlines, hotel chains etc.).

Mobility and automation

To optimize time and ease the processes, the administration of management platforms should have automated processes. This means they should adopt mobile solutions where search options, travel alerts, ticket reservations etc. can be accessed quickly, easily and on the go.

Corporate Travel Trends in 2016

Corporate travel trends tend to change regularly. 2016 has also not been any different and the travel management companies (TMCs) and corporate travel agencies (CTAs) are quite focused to provide steady if not strong axis all over. A growing MICE sector, investments in mobile and big data and enhanced focus on duty of care are some of their areas of focus.

Rising prices

The consolidated buzzword among global suppliers, airfares, hotel rates etc. is the rising fares. It is sometimes the move of the suppliers to generate discounts which encourage travel if there is a strong decline in demand. A positive 2016 world economy has been bringing an increase in air fares of a few percentage points, hotels are expected to see 4%-6% rise in average global rates and the competition will remain moderate in the car rental services.

Duty of care

Risk management is one of the major points of emphasis for corporations. Corporate customers are allowing new policies and improved technologies to monitor employees' location in case of an emergency, especially when they are travelling to foreign destinations. For instance, Concur Risk Messaging helps to identify the travelers moving around in the world and alerts them with alternate travel arrangement as and when needed.

Focusing on MICE

Meetings industry is a major growing sector and the corporate travel trend is developing on it. The corporate travel agencies should better start aligning the various meeting procurement methodologies with its transient travel sourcing. One of the ways could be to broaden the variety of meeting services by incorporating incentive trips within it.

Investing in technology

A sharper focus on increasing value and becoming more traveler-centric can be done by bringing in mobile friendly technologies. Mobile and big data are definitely the two most significant technological investments which any corporate travel agency must focus to make their platform more appealing.

Business travel analysis after Brexit

Following Brexit, ACTE and CAPA shared their speculations. According to them, the greatest short-term effects on the travel industry will come from the weakening of the pound against other world currencies. Greeley Koch, executive director for the Association of Corporate Travel Executives said that the business travel industry will trend on currency fluctuations; with some companies taking advantage of the weaker pound and traveling more, while others may withhold business travel until world markets find their own level.

Impact of terrorism on corporate travelers

Travel policy makers and administrators need to be guided by rising terrorism scare. For executives and staff undertaking travel on behalf of businesses, the travel agents and corporate travel agencies (CTAs) should prove the reassurance for their safety through the travel policies. It is more than likely that the surveys conducted over corporate travelers reflect the general concern of the global business travelers about the spate of terrorism. However, there is no denying the fact that terrorist threat is changing the patterns of business travel. The key impact of this is to keep in mind that the companies providing travel services for business travelers need to enhance their focus on security and the associated risks in delivering the services to corporate clients. According to a recent finding, travel managers have higher estimation of their policy's effectiveness in addressing risk compared to skeptical business travelers.

Concluding

Although the corporate travel sector has continued to progress, there are a plethora of challenges faced by the industry. A rapidly changing consumer market, the emergence of new business models, the impact of technology, man-made and natural crises are some of the fulcrum points that need to be considered before planning corporate trips.

Computer Degrees Online Available for You

Computer degrees online allow students to acquire a solid education on any computer related course from a reputable college or university, offering online computer program, without actually attending school. It is a distant learning that harnesses the student's knowledge and skills in any computer field.

Online computer degrees provide students with the required talent to enter into a rapidly growing industry with a well-paid profession. As technology advances, the need for computer experts continues to increase. Employment opportunities will exponentially grow in this field as technology and computer use becomes more relevant to the modern life.

Anyone interested in acquiring an online computer degree can choose from any of these courses available in online computer programs of most colleges and universities.

Computer science degree

Computer science degree online will give the students the edge in terms of employment and career advancement in today's fast-paced marketplace. This profession offers a lucrative paying job with a starting salary of over $ 50,000.00, and still increasing as demand for the profession continues to grow.

Computer science is described as the study of theoretical foundations of information and computing. The students also learn practical techniques for their implementation and application in systems.

Software engineering degree

A software engineering degree online can land you a six-figure salary job once you graduate and get certified. Although, this degree is admittedly one of the most difficult Information Technology programs because its coursework consistors of intricate mathematical principles.

Software engineering is the application of engineering to software. It involves the design and development of faster, affordable and easy to maintain software.

Computer networking degree

Computer networking degree online is an off-campus opportunity for individuals to learn and maintain secure network infrastructures. Usual subjects for a computer networking program includes study of hardware devices, including routers, switches and bridges and their problem areas; wireless devices, networking security and security protocols; computer applications and software like sharing files and shared applications; working with various operating systems and programming tools and languages; and designing, modifying and upgrading to more complex systems.

Computer information systems degree

This field is among the fastest and highest paying professions in Information Technology. Individuals can get online computer information systems degree from many reputable universities offering distant learning opportunities.

The program involves designing and developing information-based systems critical for operations and management.

Web design degree

Many now rely on the internet to provide almost everything they need: from getting news to providing information, from doing business to paying bills. Virtually, almost everything is accessible and can be done with a click of button. Because of the convenient use of the internet, more and more people are turning towards worldwide web for business or even their day-to-day needs. This phenomenon has resulted in the surge of websites to cater the growing public demand, thus making web design a very profitable profession. Web designers can easily secure a good paying job whether in a company or working freelance. What's great about it is that an online web design decree is available for everyone with access to computer and internet and with some spare time to the study the course at their own space. Visit websites of colleges and universities to learn about their requirements.

Game design degree

Game design can be said to be in its early stage of rapid growth. The opportunities for development are vast and wide, and this can be observed in the increasing market needs for new and exciting gaming software. Too, the industry is constantly in need of expert game designers, and professionals in this field have very well-paid jobs. Get an online web design degree from well regarded universities to have that extra edge. At any rate, a web design degree can get a solid employment.

Computer programming degree

Programming is a critical phase of software development. It involves creating source codes that will determine how software works. In simple term, programming can be understood as the detailed instructions that tell computers what to do. As a vital part of computer engineering, computer programming is regarded as a highly intricate process that requires excellent skills and expertise in the field. That is why this profession is among the most in demand and well paid position. Major universities offer online computer programming degree, which can be completed at the student's convenience.

CAD degree

Most high-quality presentations now require Computer Aided Designs or CAD. It is the use of a variety of computer-based tools to assist engineers, architects and other design professionals produce well structured real or virtual objects. CAD software allows objects to be designed in two dimensional or three dimensional space. Online CAD degree programs or online CAD degree courses may be offered through schools like ITT Tech and Penn Foster.

If you are planning to enroll in any of the computer lessons online be sure to study its requirements, and determine whether the specific field suits your interest. Any of these courses can provide good employment opportunities.