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Wednesday, November 21, 2018

Essential Features of Devops Technology in This Cloud Era

DevOps is the evolution of traditional application development and operations roles driven by consumerization of all software and business demand for agility. DevOps facilitates the needs of today's businesses to stay relevant by constantly innovating through software.

DevOps is about people and processes as much as if not more than tools. Without cultural and process changes, technology alone cannot enable DevOps success. DEVOPS, one of first challenges is to find out what the industry really thinks "DevOps" means. DEVOPS asked experts from across the industry to define what DevOps means to them. The purpose of this list is not to come up with a one-sentence definition of DevOps to appeal to all. The goal is to show just how many varied ideas are connected with the concept of DevOps, and in the process learn a little more what DevOps is all about.

Several of the top experts in the DevOps arena made this very clear while DEVOPS was compiling this list. That being said, a variety of technologies can be critical to supporting the people and processes that drive DevOps. DEVOPS asked experts from across the industry for their recommendation on a key technology required for DevOps.

DevOps tools are designed to support those definitive aspects of DevOps: collaboration, breaking down silos, bringing Dev and Ops together, agile development, continuous delivery and automation, to name a few.

List covers performance management, monitoring and analytics.

1. APPLICATION PERFORMANCE MANAGEMENT: There are clearly so many tools vital to DevOps advancement, but Application Performance Management is the one that stands out today as it has become so highly ingrained as the primary vehicle by which practitioners aggregate and share critical data.

2. MONITORING: While DevOps is most often associated with automation and continuous delivery/integration tools, I believe the single most important tool that organizations need to properly adopt and use to make a transformation to DevOps is a monitoring system. You cannot improve what you can't measure. Implementing key metrics across the business to help recognize areas that are in most need of improvement is the key to identifying the bottlenecks that prevent DevOps adoption.

3. END USER EXPERIENCE MONITORING: The parts of DevOps which turn the tide around and start exposing data from production to developers are also increasingly deployed, but the processes around these are not. For example, tools that enable exposure to the actual end user experience in production would need to become more transparent for the engineering departments instead of just operations. Even more so, many of such tools provide value to the business side as well, so a successful deployment in the user experience monitoring domain would satisfy even more stakeholders.

4. SYNTHETIC MONITORING: DevOps implies that you need to communicate between Ops and Dev in a good way. Using application/API driven synthetic monitoring will always give you the yardstick to measure your success.

5. INFRASTRUCTURE MANAGEMENT: If you are stranded on a desert island (but with a strong and reliable Internet connection) you still need to ensure your infrastructure is performing and your users are happy with their experience. What's needed is a solid and extensible Digital Infrastructure Management Platform that can collect data from every layer of your stack, analyze what's normal, what's not, and visualize the impact of anomalous behavior. This will allow you to catch issues that can affect your operations before they truly impact your business.

6. INCIDENT MANAGEMENT: Organizations must understand that tools are only one part of the answer. They must have the people, processes, and tools in place in order to successfully implement a DevOps environment. There are a number of helpful tools in the DevOps ecosystem. You want to think along the lines of productivity, repeatability, and safety when considering tools best suited to facilitate a DevOps mindset.

7. ANALYTICS: DevOps needs tools that go beyond continuous release and deploy. They need tools that provide continuous analytics in order to measure and analyze application activities against business objectives. While the focus is often on continuous release and deploy, that is not always possible in some firms due to regulatory concerns. However, the need is there for continuous monitoring, tracking and analytics. First, use monitoring to gather end-user experience data as well as infrastructure and application data. Then, track and stitch transactions together to show a timeline of what happened. Finally, create shared metrics that enable the analysis to be compared to both technical and business objectives.

8. MANAGER OF MANAGERS: The DevOps agile development model extends to its tools, and we've seen a huge proliferation of tools introduced to improve some aspect of monitoring. While each tool solves a specific problem, the proliferation has inadvertently fostered silos of expertise, domain-specific views and massive data volumes generated in various formats. As application count and architectural complexity increases, the must-have tool to scale production support is an analytics-driven Manager of Managers. It has to ingest all of this operational event data and apply machine learning to automate the noise reduction and alert correlation. This gives DevOps teams earlier warning of unfolding issues, better collaboration, visibility into root cause - ultimately reducing the impact of production outages and incidents.














Fundamentals Of Successful Business App Development

Nowadays, the web & mobile apps serve manifold advantages to businesses. Industrialists introduce these apps to facilitate their customers, employees, & occupy dominant brand position in the global market sphere. Either to carry out official tasks or manage your projects smartly, you rely on business app development to make your efforts in a right way. Whereas customers install these apps to enjoy better services like online shopping, booking, traveling, & more.

Our deviation towards mobile app technology indicates its significance in business promotion & brand recognition. Several local business owners, startups, SMEs, eCommerce firms trust their business app developers who create innovative application that can increase their sales & build their brands.

So, if you aspire to go for business app development, here are some fundamentals you need to consider for fruitful outcome:

Know your audience- Your customers reflect core value of your business and you need to prioritize their interests, choices, or other options regarding their likes & dislikes. Never leave any question that may harm your app's user retention and therefore, you must make sure to analyze your customers' preferences right from the beginning your app development process.

Convey right message- Either you want to sell specific products or facilitate customers with exceptional services, it's completely up to you. You already know that marketing always rules in the corporate world & hence, make sure to transform your app idea specifically for business promotion. Just concentrate on your message to adorn your app with something specific & original. Try to add relevant content that can inform your customers & promote your brand via promotional blogs on popular social media channels.

Focus on your business goals- Enlist your business objectives prior to the business app development. Business owners lay down certain expectations from an app & they mend their futuristic steps if it successfully interacts with the users. You must clear your business intentions & make your mind to strengthen its potential to steer heavy traffic within a short span of time. You can determine the success of your app idea considering the factors like user-engagement, customer response, popularity of content, app searches & downloads, and more.

Device compatibility is a win-win- Business is more profitable when you don't take risk to lose out even a single customer from your reach. Your business app development will double your revenues if your app is accessible on cross-platforms. So, you need to launch your business app for all devices as there are millions of Android & iOS app users. Communicate your Android or iOS app developer if you aspire to get a cross-platform app to uplift your brand image.

Strategize for business app development- Research work will help you know your competitors & their strategies to generate leads. Small-scale & mid-sized businesses innovate apps to make their footprints in the industry & plan to dive in the ocean of success.

Every business faces several ups & downs while struggling to keep a pace ahead in the corporate globe. Therefore, you must go for business app development as it serves a commendable contribution to get established & maximize your revenues.














The Value of Networking Your Brand

Networking can be an effective tool for promoting, marketing and sharing your personal brand. It allows you to meet and connect with like minded individuals and develop quality relationships. It also helps you create the right contacts for growing a viable and profitable network. Last but not least, it allows you to communicate your mission, goals and passions for success.

Listed below are tips and practical ways that savvy networkers can increase their brand proposition.

Activate Your Brand

In order to build a credible and reliable personal brand, you need to be active in your networking activities. Generally, this means staying consistent and intentional in your endeavors. Whether you feel comfortable connecting via in person or online, have a plan and put it into action. Make sure to follow up and follow through. Set up meetings, additional ways to stay in touch in person or online and build your personal brand with others. Show commitment and integrity in your dealings and interactions.

Establish Your Brand

As you develop your relationships, focus on building a strong personal brand. Explore various avenues of expressing your personal brand within your communications styles. What makes you unique and differentiates you from your colleagues or competitors? What skills, abilities or talents make you passionate in your career, business or academics? What do things do people associate you with, when your name comes to mind? By answering these questions, you are gaining a greater understanding of the value of your brand.

Execute Your Brand

Your personal brand can be a powerful for growing your networks. Use it as a touch point for conversations and finding opportunities. Show the relevance of it whenever you go to events, meetings and functions. Incorporate it into your elevator pitch, resume / bio, business cards and other marketing tools and materials. Make every effort to reinforce its worth and significance.

Use these tips to add more value and increase the dynamics of your connections. Along with your communication styles and marketing efforts, create relationships that improve your networks.














Tuesday, November 20, 2018

The Easiest Way Grow Your Online Business Opportunity With Article Marketing

Whether your website is selling a product or a service you need constant exposure to get new visitors to your site. The only way you'll move up the search engine ladder is to learn how to grow your online business opportunity with article marketing. It's really an easy way to find new customers and make more money on the internet!

Search engine optimization, also known as SEO, is essential for moving your site into the top ranked postings on every popular search engine. After all, what's the point of listing keywords and key-phrases associated with your business if you're not going to optimize them?

Your friends are right! Article banks are filled to the brim with back-linked articles that not only get more visitors to the originator's website or blog, but also serve to increase and optimize their site's all important search engine rankings. Aside from providing a greater chance for your business to turn into a viral online success story, marketing through social networks and article data banks just makes good sense.

Article marketing began to gain strength as more business owners began using self produced prose to help promote their business. News editors began frequenting article databases for story leads and the number of hits to the sites grew to enormous proportions.

Article marketing services will write and post informative prose for you all over the web! You won't have to become an internet or SEO-guru to figure everything out. Article marketing services can have the articles written for you and post them to all of the popular article banks.

In fact, simply by providing a keyword or key-phrase, these fee-based services can have a professional writer prepare your articles in as little as twenty-four hours for proofing. Then the article marketing service does the rest of the work.

In fact, there are many services available now that will write your articles and post them for you. All you need to do is supply a small fee and a keyword or key-phrase and Voila! In a day or two your articles are appearing all over the web and your search engine rankings increase accordingly.

You'll get all of the important backlinks needed to get your site noticed for just a few dollars. It's like getting big business level assistance for the price of a few Venti Lattes! What could be better than that?

Article writing and submission services range from $15 per unposted article to as much as $3,500 or more per posted article or prepared press release. There is a service to fit every budget and meet every unique marketing objective.

Whether your enterprise is large or small, you can grow your online business opportunity with article marketing. If you know how to write using keywords and key-phrases properly, the process can cost you nothing more than a little time. But if you would prefer to concentrate on your core business, there are many cost-effective article marketing service approaches that are available.














10 Ways to Attract New Business at No Extra Cost

Last week I went shopping and saw a sign in the window: "Going Out Of Business Sale". This week I noticed a new cardboard headstone "Space For Rent" in my neighborhood. These are results of the same problem ... not enough business.

It is great when you can open a business and attract new customers immediately or when your website guarantees you a constant stream of income. But, none of these simply 'just' happened. Growing your business means self marketing and planning ahead every step of the way. Here are ten strategies to help you attract more business. And the best part: They will not cost you anything.

1. Be a walking example of how effective your product or service is

Let's say you sell beauty products. Make sure your own skin, make up, etc. is perfect whenever you go out for business. If people see how beautiful your products work or look on you they want to buy them. Or, you're a professional organizer. What will people think of you if you're late for a meeting, forgot to bring the promised brochures, and when you open your calendar it looks all chaotic. BE A MODEL for your business.

2. Seek to serve instead of just seeking to sell

What comes around goes around! Help others to grow their business or supporting them in any way you can go a long way in growing your own business.

3. Add value by networking all the time. Carry business cards wherever you go

Networking opportunities are everywhere where: at the supermarket, the doctor's office, even at the playground. I know that for a fact! When someone asks you what you do, give them a card. You want them to be able to hear and see the name of your company. You would be surprised how often business cards will be passed around and / or turn up months later. Also, find out how you can help. What does that person need? Whom do you know who could help? BE A MATCHMAKER every single day.

4. Sell the benefits, not the features. Nobody buys features anymore

People buy what those features will do for them. Everyone hates to buy insurances, so why are so many sold? Simply because of what insurances will do for you. So, know your benefits and practice your elevator speech.

5. Add value to your potential customers by expanding their professional vision and goals

People appreciate it when they feel that you understand their business needs and you're able to provide creative ideas that will help them to realize or even expand their vision and goals. Go on an exploratory journey with your potential customer.

6. Follow up, follow up, follow up

The secret of keeping your current customers is to show interest. Add value to your customers by making sure they're making the best use of your product or service. Let them know that you have their business at heart, that their success is your success. Show them that YOU CARE!

7. Turn your customers into your company's research and development department

It is of much more value to you to find out why people buy your product or service instead of focusing on why certain people are not interested. Ask your customers why they buy your products and service and use this information to improve your marketing and refine your value proposition.

8. Improve your communication skills and be an active listener

Take time to listen to your clients, prospects, and business partners; listen carefully - do not let your mind wander during the listening process. Never make any assumptions. Take time to find out the real motives and emotions, perceived and real problems. If you can refer to people they want to be around you.

9. Learn from people who are naturally attractive

Some people are; some people are not. Spend time with those who are and emulate them; ask them for help. They will be happy to tell you how it works. Just be ready to make changes in your assumptions, thinking, actions, and behavior.

10. Strengthen your personal finances, so you do not need the money anymore

When you feel financially secure you will become an even stronger magnet for attracting new business - because you do not needily need it anymore.

To improve your business, challenge yourself! Pick one of the 10 strategies described above, the one where you seem to struggle the most. Then, see if you can implement this strategy in the way you do business. Please feel free to share your successes with me - and any questions about how to grow your business.














Sunday, November 18, 2018

Top and Best-Selling Magento Extensions of 2018

In today's tech-savvy era, new technologies are emerging and Magento is undoubtedly one of the top entries in that list. This is an undeniable fact that since the time of its invention, Magento successfully paved new opportunities in the eCommerce development field with its time and cost-effectiveness, with its arrays of templates, themes, profit-driven functionalities, plugins and extensions. Here, in this article, you can get a detailed idea of the most popular Magento plugins of 2018.



























  • Delivery Date Scheduler



















































Keeping the aspect customer satisfaction in mind, if you are looking for options that will help you to make product delivery on the date mentioned by your buyer, Delivery Date Scheduler is just the perfect choice for you.

Once you get this extension on your e-store, you can offer your buyers with convenient product delivery dates among which they can choose their most preferred time. Adding the calendar view also becomes easier using it.



























  • MageMob App Builder



















































Want to build a customised mobile application for your Magento-built store? Here is the extension you would need!

Today, mobile apps are a vital part of eCommerce business. Making your business mobile would not only give you huge market but would increase your profit margin as well. Build native apps effortlessly and swiftly for both iOS and Android using MageMob App Builder and offer your online buyers an impressive and user-friendly buying experience.

Also, you can get your hands on the useful features such as Product Reviews, Product Scratch, admin and customer Notifications etc.



























  • Language Translator



















































Want to make your e-store multilingual? Without any second thought, opt for Language Translator. How can this extension help you to make your online store more effective and more user-engaging?

Well, suppose that your target audiences are not very comfortable with English. Now, with this plugin, you can easily translate as well as edit any part of the e-store making sure it can reach a broader customer base. You can effortlessly translate CMS page details, product details, store reviews etc. without any headache! Get Language Translator and say goodbye to language blues!



























  • SEO Hub



















































An online store won't get the success it deserves until you apply some smart SEO strategies. The Magento extension SEO Hub can help you out in this case. With the effective help of it, you can manage data feeds, meta tags, canonical URLs along with many other things.

Moreover, this plugin offers a few remarkable value-added features such as giving notifications when anything goes wrong in execution, setting a limit for the metadata etc. Maintain a higher rank on most of the search engines with SEO Hub.



























  • MageMob Inventory



















































As an online store owner, it is really troublesome and difficult to keep proper track of the detailed product stocks physically! MageMob Inventory is such a Magento extension that can rescue you from this burden by making the entire inventory management process smooth and transparent.

The different modules like supplier management, purchase order creation, inventory logs etc. offered by this inventory management plugin make the entire process easier and both time as well as cost-efficient. More interestingly, it is available in the mobile app format as well. You can get both the Android and the iOS version in the market.

Listing all the important plugins in this short span is really not possible. Hence, here is a list of some other business-driven plugins and extensions that you might like to check out.













→ Advance Product Designer













→ Fedex Smart Shipping













→ Quotation Manager













→ Shop By Brand













→ MageMob POS













→ MageMob Admin













→ Advance Search with Solr

Additionally, Australia Post Shipping and Australia Post eParcel are two smart Magento extensions available for Australia-based eCommerce businesses.














E-Commerce Web Application - Why Testing Is Important

It is extremely important to test mobile applications and e-commerce websites so that it will not compromise on several factors such as customer data security, user experience, secure transaction, mobile responsiveness and quick load time. In addition, the success of your e-commerce web application depends heavily on smooth and proper functioning of these factors and should be free of bugs too. Thereby, you can give users an enjoyable and nice experience that would make them visit your app again for products and services.

Testing is inevitable to e-commerce success

We all know that users of e-commerce applications are spread worldwide as they deal with auctions, retail and wholesale, finance, manufacturing and marketing. Also, the fact that e-commerce industry is witnessing rapid growth for last few years can not be ignored. Organizations and businesses should devote more time in testing their website app and make it an indispensable part of their future e-commerce apps development. Here we bring to you a few important things on how to test an e-commerce website application.

Testing functionality of an e-commerce application

An e-commerce mobile or web app has four vital elements in the structure:

Product description page - It imports of product images, add to cart feature, product title, product comparison, description, related products and additional product details, to name a few.

Main pages - These include press releases page, homepage, about us page, privacy policy page, special offers, sitemap pages, among others.

Shopping Cart - Cash on delivery option, products list view, card payment, select delivery option, pay now option, remove product from the list, etc.

Product or Category Type Pages - The product page comprises of options akin to product type, size and color. Also, there is sorting feature to filter out products on the basis of size, model, price, etc. In addition, there is also "add to wish list" and "add to cart" feature in the category pages.

Before starting with the functionality testing, it is important to understand the e-commerce application or website completely. The above listed features are synonymous to all e-commerce applications, yet most of them are customized according to business specifications.

Testing flow of an e-commerce application

The testing of the workflow of an e-commerce web application includes the following:
• Check out process
• Signup and login options
• Sorting feature
• Search functionality
• Payment processing and payment gateway
• Applying filters for the selection of products
• Product review posting feature
• Invoice generation and order number
• Remove or add functionality in the shopping cart

Performing vulnerability as well as security assessments

Given that e-commerce mobile or web applications have valuable information of the client, including banking and personal data, it becomes critical to perform security testing to check for vulnerability and security issues in them.

Checking Compatibility with Web Browsers

It is essential that e-commerce applications work across all browsers such as Opera, Firefox, Google Chrome, Internet Explorer and Opera, among others. Run browser compatibility test to ensure that your customers can use it without nay hassle.

Conclusion

Running testing of an e-commerce web application is a must and common part of all e-commerce web or mobile app development. On the basis of your preference and need, you can look for an e-commerce web and customized portal development company. Irrespective of the venture you are planning to start, a smooth functioning portal or web application is critical to its success.














Saturday, November 17, 2018

The New Way to Make Money Online

People today are scared, asking themselves am I really signing up for the next best thing or am I just falling into the same old TRAP. Well...people today should be. The online business world is changing out there and many newcomers are falling victim to this change.

In order to first know why this change is happening, we need to know the concept of money-making opportunities online. Many "Money Making Systems" start with the promise, and that's what everybody want to here, the promise of getting unlimited wealth. Now that's a BIG promise, and in the beginning of this revolution it worked. The initial starters of the business brought people together, just asking for a BIG down payment, get them into the system and have them recruit others to do the same. But what happens when the one on top start generating massive amounts of income and more and more people start joining and that new idea starts to become old; the people on top retire the people on the bottom give up and everybody caught in between...well they struggle to to keep up and either give up with what they have or scam people to join a dead idea.

Well, I'm here to tell you to not worry about it, as the old business system crumbles well the NEW business system emerges. Why should people still pay large amounts of their own money to go into something that...well won't provided them with any income. How about changing that old mind set to this; why don't money-making opportunities simply PAY people to join, giving them the opportunity to test their way out and once people start building a TEAM, then and only then can people start to invest in it. THAT'S the new way of making legit money out their and THAT'S the way that will save people their own time and effort of just paying for a system they don't really know about and FAILING.

Now this isn't the only change going on out there. Unlike the old systems that just recruit you and then leave you to do your own bidding with no training what so ever, there are systems that actually STAY WITH YOU throughout your road to financial success. Some systems instead of paying your way in actually BUILD A TEAM for you and help you in your promotions and advertisements and even in physically giving you referrals. Hard to believe huh...well it's true and instead of taking your money and not hearing from them again they always keep you updated and always are with you step by step.

As, you can probably tell my writing is not as good as it should, but even so I'm writing this so I can let everybody out there who is still struggling with there methods that there is hope and to no give up. The old systems that you may already be in well if you are a TRUE respectable person and not one of the scammers out there well yeah you can definitely build it back up through time and advertising and really truly build the system as it should, and maybe even turn that system to this new train of thought...Or you can jump off that crumbling system and join many of these great new money making systems and NEVER be left alone.

I hope these words of mine helped you in your quest to success...As for me I'm one of those people who were trapped in those old system just paying fee after fee, but now I changed my way of thinking to these new thoughts and ideas and well rebuilt myself with these new systems.














The Servant - A Book Summary

In order to lead, you must serve. This is the solid













premise of the book "The Servant" by James C. Hunter.













It is discussed through the tale of John Daily, a













business executive who starts to lose his grip as boss,













husband, father, and coach. He was talked into going













on a week-long retreat at a Benedictine Monastery to re-center and find his balance. During the retreat, a













former Wall Street legend turned monk shows













him a different perspective on leadership - servant leadership.

The Ten Attributes of Love and Leadership













The book enumerated the following as the qualities of













a servant leader. Incidentally, these are also the













attributes of love, which was defined earlier as one's behavior towards others.

1. Patient - showing self-control.

2. Kind - giving attention, appreciation, and













encouragement.

3. Humble - being authentic without pretense or













arrogance.

4. Respectful - treating others as important people.

5. Selfless - meeting the needs of others.

6. Forgiving - giving up resentment when wronged.

7. Honest - being free from deception.

8. Committed - sticking to your choices.

All these behaviors will entail you to serve and













sacrifice for others. This would mean setting aside













your own wants and needs to focus on the legitimate













needs of others.

You need to realize that success does not only come













from hard work and appropriately playing the part.













To be successful in business and in your career, you













must be able to distinguish yourself from the rest













of the pack - you need to develop, build and defend













your reputation.

The Law of the Harvest

Remember: you reap what you sow. For authority or













influence to flourish, the right environment must be













provided and a nurturing behavior must be present. In













a garden, the soil, the sun, the water, the fertilizer,













and the care given by the gardener all make up the













environment under which the plant will grow and mature.













The one thing that you are not sure of, however, is













when the flowers will actually bloom. Bear in mind













that influence is not a magical beanstalk that will













sprout overnight; rather, it is













something that grows in time.

The Rewards of Leading with Authority

Leading with authority enables you to have a personal













mission statement: to serve the people you lead, to













listen to their needs, to give praise and recognition,













to show kindness, and to be honest, among other things.













When servant leadership becomes your ethos in life,













people would be lining up to join your cause.

By serving others and loving your neighbors, you are













keeping in line with the doctrines of the Church as













well as other religions. You mature psychologically













and spiritually, which is essentially the end goal of













the individual's journey through life.

While the above payoffs are well and good, the most













important reward of all is the joy you will experience













when you put others first and free yourself from the













chains of self-centeredness. As a certain Dr. Albert













Schweitzer wisely puts it, "I don't know what your













destiny will be, but one thing I do know. The only ones













among you who will be really happy are those who will













have sought and found how to serve."

About the Author:

James Hunter is the author of the internationally













best-selling book The Servant, subtitled A Simple Story













About the True Essence of Leadership. Now translated













into nine (9) languages, The Servant teaches the time













less principles of Servant Leadership and is the text













used in many MBA and other higher education curriculum













around the world.














Crucial Factors That Decide The Fortune Of A Mobile App

While businesses had long ago embraced website development to go online, with the advance of smartphones, they leapt further to become mobile-friendly. Having only a website is no longer sufficient enough to catch the attention of customers, but there's need for some mobile-friendly approach too so that customers could access their services on the go. It becomes a paramount necessity for businesses to develop their own customised business app, with which they could target specifically and increase their outreach on the market.

However, despite mobile apps becoming inseparable and pivotal part of businesses as a marketing strategy, a mere percent of apps actually get through the success among the several million listed in the app stores. This is owing to some critical factors that can either make or break a business application. Here's quick recount of some of them.

Faster loading

The first thing app owners need to assure is whether their apps are loading quickly or not. Their loading time, in no way, should exceed more than 15 seconds. An app that works at a snail's speed and take 16-20 seconds to load, is destined to fail because users will be uninstalling it and download an alike app that loads with high-speed.

User-friendly apps are clear winner

An ideal app is that which is exceptionally easy-to-use. For attaining far-reaching attention in the market, it should be intuitive and users could use it without needing anyone's help. Further, with a plentiful of apps available in the same business line, no one is actually interested to spend time in taking instructions on how to use one. They will simply abandon it to find some other app that is simple to use and understand. The best way to keep it simple is incorporating as fewer features as possible, by prioritising only the crucial ones.

Lesser technical faults

Besides being faster, apps that are hard to crash have more chances to become successful and can sustain a longer life cycle. An app needs to pass through several tests to deem perfect for use. Bugs and other technical issues will never allow an app to get closer to their goals of user acquisition. Thus, app makers should ask for assistance from a reliable development team that will not compromise quality or testing for the budget.

Frequent updates are imperative

To affirm success in the long-run, an app maker must commit to release updates of the app consistently to bring new features, advanced functionality or fix the bugs that users earlier experienced while using. No updates after the first release is a major turn-down factor because that shows the absence of credibility from the maker and can cause download rates to decline. It is thus inevitable to release updates at frequent intervals as that keeps users interested.

Easy registration interests the users

One major reason people prefer using apps over a website is its convenience on the go. The makers of the app should try to make their every experience convenient, from signing up to checking out, to make sure of its success. Henceforth, keeping the registration process short and simple with few pieces of information looks fine and more compelling to the users.

These are a handful of influential factors for considerations to make an app successful enough. However, there's always have to be some expert team for real implications of these and to help an app to bear fruits.














Telecoms for Business

Any business relies on technology to operate. With fast and reliable internet connections, strong mobile signals and advanced telecoms systems, it is possible to effectively communicate with customers and collectors, suppliers and partners in a variety of ways. Any business that does not have access to the latest technology is put at a disadvantage.

The accelerated rate at which digital technology has grown in recent years and our reliance on it has put great pressure on the capacity of copper based networks. The wide scale deployment of fiber (often referred to as Fiber to the Premises or FTTP) networks is being seen as the only way to address this and equip homes and businesses with what they need.

A recently released 'Building Gigabit Britain Report' compiled by leading UK businesses highlights the importance of a wide spread fiber network to the long term prospects of British business and the wider economy. As the population embracements advances in digital communications, wireless devices, remote working and competition in global markets, the need for fiber is obvious.

The Report highlights a number of ways in which the Government could, and in opinion of the authors should, support the roll out of a new fiber infrastructure. These include investing in a clear strategy that commits to 80% of the population having access to fast fiber broadband by 2026, with near universal coverage by 2030.

In regards to the regulations which currently govern the industry, it is noted that whilst some regulations help to protect customers, others are more of a hindrance to progress. It suggests that some of the financial barriers are removed and that current regulations are reworked in order to encourage both competition and collaboration from telecoms companies. This is seen as vital for innovation in communications and private investment in rolling out the fiber networks.

The report also raises the importance of advertising guidelines being enforced, so that clear and transparent information is available to the public. The success of many local economies could depend on the timely roll out of fiber and how the process is communicated and managed by local councils and telecoms companies.

Fast and Reliable Broadband

So, if fast and reliable broadband and embracing digital technology is so essential to the future of the British economy, how does it affect your business? Did broadband speed influence your decision on where locate your business? Are you reliant on the roll out of fiber in order to realize the goals in your business plan?

Has fast reliable broadband enabled you to make the most of the latest business telecoms systems? If so, your employees could be as easy to contact (by you and your customers) whether they are at their desk, out at a business event, or working remotely. You could be saving time and money by conference calling partners and clients, rather than meeting in person. You can avoid missing that important call with voice mail and printed transcripts of the message.

Many companies have not upgraded their business telecoms in recent years, it simply has not seemed like the top priority, but much like your IT, there can be significant benefits from streamlining procedures, increasing productivity and integrating one system with another.

Business Telecoms Systems

Your company may have to wait several years before fast and reliable fiber systems are in place, but you can give your operations an advantage by investing in the latest business telecoms systems. If your team are finding it increasingly difficult to manage the increasing volume of calls, or seasonal peaks, then this could be a sign that an upgrade is due.

Other indicators include issues with resolving problems with the system and the prohibitive challenges associated with adding new lines or integrating the phones with other technology. Whilst many Company Directors have concerns about the cost of an upgrade, the reality is that the latest business telecoms are often far more cost effective that older systems and can lead to considerable savings in the long term.














12 Ways to Keep Your Data & Identity Safe Online

How to Boost Your Digital Security for Peace of Mind

From the recent Facebook data break to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever.

In fact, it might even seem that our data is under attack!

While you can not always prevent data security issues, here are 12 ways to help you protect yourself in this fast-moving digital age:

1. Stop sending sensitive information digitally.

This may seem like a no-brainer, but many people email tax documents to their accountant, or text a password to a family member in a pinch.

2. Beware of public Wi-Fi.

Anything you send in a coffee shop or airport can be intercepted by someone on the same network. Consider using a VPN (Virtual Private Network) when you're out and about.

3. Secure your texts.

Whether you use a free app like WhatsApp or a paid Android or iOS solution, there are lots of end-to-end encryption options, ensuring only you and the recipient see messages.

4. Stay up to date.

If you do not, you could be at risk for malware, viruses and cybercrime attacks. Make sure your operating system and software are updated - many devices do this automatically.

5. Worry less about wireless.

Secure your wireless network with a password so nobody can jump onto your Wi-Fi network and steal info.

6. Be cautious of clever email scammers.

Today's phishing emails can have links that lead to realistic-looking websites. Never give out passwords or other sensitive info by email, text or phone unless you're sure that you're talking to the actual organization.

7. Lock down your laptop.

Make sure your laptop requires a password when it boots up. That way, if it gets stolen or prying eyes try to access your device, they'll be stopped before they start.

8. Wipe out data .

If it's time for a new laptop or smartphone, make sure your data is not hanging around. Once you've backed up any data you need, use a software program to permanently erase your hard drive.

9. Choose security questions wisely.

Avoid using common words in your passwords. Period. Google estimated someone would have a 19.7% success rate answering "pizza" to "What's your favorite food? Customize questions or pick harder ones to guess.

10. Avoid sites that are not https.

Https stands for "hypertext transfer protocol with secure socket layer" (other known as having a SSL certificate.) Sites without an "s" on the end are not secure if you are being asked to make a purchase or submit private / sensitive data that could get intercepted.

11. Pay attention to privacy settings.

Choose who can see the content you post on sites like Facebook and Instagram, and who can view your profile.

Opt for the highest level of privacy possible but be aware that some settings will prevent potential clients from seeing your posts, so find a happy balance that will not sacrifice your social media marketing efforts!

12. Back up your data.

If your device gets stolen or compromised, what happens to that work report or your niece's baby photos? Schedule automatic backups through your operating system or a cloud service.

While even the largest and brightest companies can be hacked or otherwise attacked, these online security tips can help you reduce some of the risks.

Also, if you're hiring a web professional developer to help with your business, make sure they're well-aware of current security issues. We build websites with our clients' safety in mind and perform regular security updates for ongoing peace of mind.














Friday, November 16, 2018

Getting More Traffic to Your Website or Blog

There is a very common question that anyone who has a website or a blog has and this has to do with getting more leads and even traffic. There are many options that are being offered today to get rock solid traffic, and sometimes you can even make money while you are at it.

Creating more value for the prospective target

This is a great question that you should ask yourself. Value can be defined as a resource. This could be an article, a video or even a blog that is aimed at solving problems. The prospects are people who are more likely to work with the business and even sell the products as well. You need to make the offers more attractive to the prospective customers to encourage them to buy.

If you have some capital

If you can, you should invest in the business. You could hire a coach who has the kind of success that you may have always desired. This can have a great impact on your lifestyle and your life too.

You also need to learn more about the per click kind of advertising. You can use social media and use the available online courses that can help you apply this successfully to your blog or website.

You should also take time to invest in some long-term decisions. Take your time to strategize. It may not pick as quickly as you would like but the time taken to build your business will be very worthwhile in the end.

If you do not have any capital

You can try making money from the people that you want to emulate. You can achieve this through network marketing or use affiliate sales and programs. There are up lines that can offer some free coaching if you prove to be serious.

You need to create content every day. This should always be value driven by the target prospects. This will keep them interested and fully engaged at all times.

You also need to reach out to the market and to people in the social media platforms as well as on the offline meetings. If you are not conversant about prospecting, there are available resources that can prove helpful online. When you follow the plans well and diligently, you will be able to get waves of rock-solid traffic eventually. You will notice that your sales and leads will grow quite a lot as you follow the steps.

The best thing about using solid traffic is the fact that this is usually real people who are hyperactive responsive and they can show interest in hearing more about what you offer. When you have the best traffic source, you can access a large inventory that guarantees consistency and quality. With the best providers, you simply place the order and then let them take care of the conversions and the traffic. Optimization is very important in such a case. Having a great traffic source can work really well for you and your business.














Day-to-Day Business Card Marketing

Whether you're a businessman or a freelance service provider, your business cards are going to play a big role in your success. The world is big out there but if you want to make good in whatever you do, you have to leave a mark. Yet before you can even leave a mark, you have to make yourself known. Make yourself known as an expert in your field or as a merchant who's committed to his clients' needs. Establish your presence. While the Internet has grown into a very important medium for marketing, there is still much to be done offline. And when it comes down to offline marketing, one thing you can count on is your business card.

By all means, never leave home without your business card. Whether you're going on a date or to the wet market to pick up some seafood, you need to bring your business card. You'll never know what you'll be bumping into. Casual meetings can bring you face-to-face with a person who can give you business and if you do not have anything to give this person so he can call you, do not expect him to go looking for you after you say your goodbyes.

Another smart thing you can do is to simply shower your social and business circle with your cards. But you do not want to be annoying so play it down and, as much as possible, do it when no one's watching. Of course, during business meetings, this is perfectly okay. Otherwise, you're going to need just the perfect timing. You need not catch everyone's attention when giving someone your card, but you do need to have that person pay attention to do as you do that. This is to ensure that he actually is aware that he has your card even when you are out of sight. Do not give your card when the person is busy with something - he'll probably forget about it even if the card has been in his wallet for weeks.

Even when you attend personal affairs such as class reunions, be generous with your contact information. The point here is to have as many people know about what you do or what you offer. And as these people move around their own circles, they can easily make referrals to you. Then, you will have more room to widen your market reach and that means more sales potential.














Wednesday, November 14, 2018

3 Tips to Making Money Online Easily

With the economy in its current condition, people are fearful of their finances. It's no mystery that making money online has been the most sought after stream of income and the most difficult to master. However, having a successful online business in 2011 has not been easier.

Tip # 1: Affiliate Marketing

Affiliate marketing is an old way of making money online. This is where most people begin their online journey. There have been so many people selling products on teaching beginners how to excel in this form of marketing, yet they leave out specific details that extremely hinder your success. This method has greatly improved, producing tremendous results. The trick to a victorious money making affiliate marketing business is to partner with companies whose products and services can be respected and trusted.

Tip # 2: Domain Names

Having a domain name is extremely important. When promoting other people's products, you need your own affiliate link in order to be paid. These links are usually long and hard to remember. If you purchase a domain name, it can be forwarded to the website you are promoting. So if you were promoting a product by word of mouth, a short and easy to remember domain name would serve you best.

Tip # 3: Keeping Business in Mind

Having an online business is just that, a business. In order for accomplishment to occur, you must continue persevering toward your goal. You get out of your business, what you put into it. So keep working. Remember, when you treat your business like a hobby, it will produce hobby results.














Make Money Online - Starting Your Internet Business

Making money online by starting your own internet business is a big draw with economic conditions the way they are, many are trying to make extra or replace their income. Although the need and want are there, knowing where to start and what to market, gets many beginners very confused. Having a plan will help the confusion.

Time management is where many go wrong, they may have a regular job, or family to deal with and feel they just don't have time to start a business online. However having a plan with an effective system in place will allow even the beginner to run their business with less time.

Evaluate business opportunities When deciding what business you should set up, be sure they fit your needs and desires. Choose wisely, because by planning ahead you will be able to find many things that can be marketed by using the same type of system.

Choose one thing to market and learn the marketing techniques that it will take to make money online, by doing this before jumping to market a lot of different things at the same time, you will understand what it will take to make your business a success. Then you can take what techniques you know are successful and apply them to other markets.

By learning and improving your marketing skills, testing what works and fine tune it, you will be successful at starting your internet business. As an example: Many begin with affiliate marketing because it is easier to do, it can even be done without a web site or advertising budget.

However, as they learn an apply what the learn they soon realize that they can make more money online by having the proper tools in place, such as a domain name, web site and auto responder. These tools are used to build a list of potential buyers instead of sending them to someone else who will put them on their list and profit from you.

Another example is many start out writing articles to promote the products that they are selling because of budget restraints, but once they make enough they want to move on to pay per click or other ways to bring even more traffic, so take the time to learn and improve your skills and profit from them.

If you want to making money online by starting your own internet business, take action, make a plan so time can be managed, and you will have a system to follow. Evaluate business opportunities, and of course learn an improve as this needs to be done.














Tuesday, November 13, 2018

The Shame of the Nation: A Summary, and Analysis

Jonathan Kosol's interest for teaching profession and activism was triggered after the killing of three young civil rights activists in Mississippi in June of 1964 while he was working as a grade four public school intern intern in Boston, Massachusetts. His experience as a teacher in one of Boston's urban segregated schools has made him an insight to the sight of children of minorities, which motivated him to address the issue of segregation, and inequalities that exist in public schools that has continued to plague the nation till the present day.

School Segregation
According to him, he visited approximately 60 schools in 30 districts in 11 different states. Most of his visits were in the South Bronx of New York City, Los Angeles - California, Chicago, Detroit - Michigan, Ohio, Seattle - Washington, Boston - Massachusetts and Milwaukee. In the schools he visited, he observes that the conditions have grown worse for inner-city children in the 15 years since federal courts began dismanting the landmark ruling in Brown v. Board of Education. He notes that the number of white students in urban public schools have increasingly declined with the shifting pattern of white middle class families from urban to suburban communities since the 1960's (white flight). He talks of the irony of school population in relation to the leaders of integration, which the schools bear their names, like Thurgood Marshal Elementary School in Seattle Washington with 95% minority students. According to him, the overwhelming majority of students in urban public schools in the United States are students of color. In Detroit for example, 95% of students in public school are either black or Hispanic. In Chicago, the figure is 87%, Washington is 94% while New York is 75%. He pointed out the cynicism in the "small school initiative" like the Center School in Seattle that was perceived as a "tie-breaker" of school segregation that "attracted 83% white and 6% black enrollment when it opened in 2001, in a city where whites are only 40% of high school students district-wide ". (p. 277). In comparing the Center School with African / American Academy in another section of the city where black students make up 93% and whites make up 3% of the enrolment, the location of the center school and its curriculum offers many opportunities to students. "The Center school which is sited in a cultural complex known as the Seattle Center, offers an impressive academic program to prepare its graduations for college while also provides a wide array of opportunities for students to participate in science projects, theatrical productions, music, ballet , and other cultural activities ", (p.278) while such opportunities are lacking in the African-American Academy. "The school in a sense represents a local version of 'your own Liberia' ... the African American Academy is using a highly direct method of instruction that, in some respects similar to the approach used in Success for All" (p. 279) . He argues that after decades of persistent struggle against school segregation by educators and civil right activists, social and economic policies have continued to aid the growing trend of school segregation.

Inequities
Kozol laments the lack of basic resources and amenities in the urban public schools - restrooms, clean classroom, hallways; appropriate laboratory supplies, up-to-date books in good condition and classroom supplies and material. According to him, this lack of resources moves some teachers to spend between $ 500 - $ 1000 of their own money every academic year to purchase the supplies and materials in the case of Winton Place elementary school in Ohio. He argues the overcrowding of students in a classroom. For instance in Chicago, it's not uncommon to see classrooms with as many as 54 students coupled with the fact that most of the teachers are unqualified.

Kozol also points out the issue of lack of pre-school opportunities for a large number of students because the federally funded head start programs were denied them. He also shows the disparity for money spent on a student, and its effect on state testing. In the case of New York State, the average spending on a student in the city is $ 8,000 while that of the suburb is $ 18,000. Also in New York, the inequities in expenditure between 2002 and 2003 are: NYC $ 11,627, Nassau County $ 22,311, Great Neck $ 19,705. The salitudes of teachers in poor and wealthy school districts follow the same pattern. While the average salary of school teachers in poor communities is $ 43,00, the salary of teachers in the suburb like Rye, Manhurst and Scarsdale in New York ranges from $ 74,00 to $ 81,000. Even the issue of fundraising is a factor in the disparities among schools in poor and wealthy communities. Whereas schools in wealthy neighborhoods could raise up to $ 200,000, schools in poor districts could only raise $ 4,000.

Adaptive Strategy Curriculum
Kozol questions the ratione behind the scripted programs that have been adapted into the minority school system. "Authentic Writing", "Active Listening", "Rubric for Filing", "Accountable Talk", "Zero Noise" etc., according to teachers account, they are meant to follow the scripted lesson to bring formality and structure to the learning environment which raises the anxiety levels of both students and teachers. The high standard language and higher expectations with little support, has taken over the moral and ethical values ​​that use to be the integral part of the curriculum. "used by most schools has become part of the daily rituals and practices that are fashioned to boost students moral. Students from the under-performing schools are encouraged to memorize phrases like" I am smart "," I am confident "to raise their self -confidence and academic performance. This according to him has formed the framework used to identifying the causes of the under-achievement of students of color. encouraged to use "strict Skinnerian controls" to manage and teach students in their classrooms, and which job it is to pump some "added-value" into undervalued children. (p. 285)

In close semblance to the above is the business-like outlook "work related themes" that is being created in these schools, "market driven classes", "sign contract", "take ownership of their learning", "pencil manager", " classroom manager "," building managers "," learning managers "etc. This kind of corporate outlook portrays students as "assets," "investments," 'productive units,' or 'team player' according to Kozol.The knowledge and skills, which the students acquire, are seen as "commodities" and "products" to be consumed in the "educational market place." Kozol argues that educational administration should in no way be equated with factory production line, and advices that "teachers and principals should not permit the beautiful profession they have chosen to be redefined by those who know far less than them about the hearts of children. "(p. 299)

High stick testing
The issue of teaching for testing has replaced the essence of teaching for learning in public schools. According to Kozol, "In some schools, standardized testing begins in the kindergarden. Courses that are not included in the high stake testing are often not taught any more or they are completely removed from their school curriculum, like arts and music. , naptime and / or recess has been reduced or taken out completely to allow more time for the preparation of state standardized test. Even teachers meetings are geared towards the discussion of effective strategies to prepare students for quarterly assessment tests or reviewing state and district standards. Teachers are encouraged to attend workshops and conferences in regards to the testing to acquire more knowledge on how to integrate their teachings to the state testing standards.

In the bid of all the educational superiority imposed on the students, they are also tracked and labeled. Labeling the children from level one (lowest) to level five (highest) places them into categories supposedly for further instructions. Instead of being given adequate attention regarding their labels, it is used as a description of their academic stance. "She's gone down to level two," "She's a level one." The issue of academic tracking and labeling in these schools poses a huge obstacle in creating equity and democracy in a learning environment. According to Kozol, learning is taught as "a possession" not something one "engages" in. Students are encouraged to select "a career path" during their freshman year, so as to tailor their course work. Neverheless, there is little encouragement on the career path of college education. For example, the case of Mireya who attends Fremont High in Los Angeles, while she aspires for a college education, she is rather placed into voluntary classes - sewing and hairdressing. She tells Kozol "I hoped for something else." "Why is it that students who do not need what we need get so much more? And we who need it so much more get so much less?" She questioned.

In view of all these structured teaching strategies imposed on the urban public schools by the administrative body, both teachers and students exhibit robotic behaviors in order to achieve the set goals of the planners. Teachers who tend to veer out on these stipulations face disciplinary actions and could possibly lose their jobs. Students who do not adhere to the rules and follow the prescribed pattern face the risk of not passing their tests. Overall, there is loss of creativity and ingenuity in the classroom. Kozol points out that it would rather take a reflection than a miracle to set the schools on the right track again. He argues that desperate schools can not be turned around by the arrival of a charismatic, tough talking principal. "There are hundreds of principals in our urban schools who are authentic heroes ... but there is a difference between recognizing the achievements of able school officials and marketing of individuals as saviors of persistently unequal system".

Ray of Hope
After questioning and critiquing the re-segregation of urban public schools in America, Kozol pointed out a few schools, teachers, principals, administrators and human rights activists he had met in the course of his study that gives hope to the feasibility of school integration. According to him, "Virtually all the truly human elements of teacher motivation have been locked out of the market misperceptions that control so much of education policy today. But when we go to the schools in which these market ideologies have been valiantly resisted, we are reminded of a set of satisfactions and devotions that are very different from the ones that dominate the present discourse about urban education. " (p. 297) ... "These are the schools I call" the treasured places. "They always remind us of the possible." (p. 300).

He acknowledges the definitions made in most school districts since after visits over three years. At PS 65, a new curriculum that focuses on the need of the children had been introduced. The hand-held timers and scripted lesson plans have been taken out, and actual writings of children are displayed in the walls. He also recalls the efforts of some school districts in Milwaukee and Louisville where school leaders have promoted desegregation across district lines.

Kozol sees every hope in teachers and administrators like Louis Bedrock (which he dedicates this book to), Miss Rosa the retired principal of PS 30, Fern Cruz the new principal of PS 65 and others for their dedication and persistence in fighting for the right course of education for the minority. He also acknowledges the contribution of black activists like Congressman Lewis who have voiced out publicly and written books that expose the persistence of segregation in America.

In his epilogue, he wrote "A segregated education in America is unacceptable". "Integration is, it still remains, the goal worth fighting for" (p. 316).

The Shame of the Nation: An Analysis

I find this book very revealing, intriguing, insightful, and at the same time one sided and opinionated, but in summary, it is very informative. This book is an outcome of a good ethnographic researcher who not only puts energy in his work but also has passion in the subjects of his work - the students. The empirical analysis of this book rests in the inequality that is salient in the American society. Race, class, culture, gender and economic status which have formed the measuring tape of individuals' worth in the American society have become the bedrock of the administrative bodies in the formulation of policies. Policies like education, housing, income and property taxes, transportation etc. have been so carefully formulated to include and exclude some members of the society. These policies of course favor the dominant group, which are whites and disfavor the targeted group which is mostly blacks and Hispanic.

It takes a critical mind to understand the game in the policies. Taking for instance the funding of community urban schools from property taxes from the community, one has to first, think of the nature of the properties in such a community, who owns them, what shape, and of what value they are. If the majorities of those properties are individually owned and are of good shape and value, the expectation is that they will yield good tax for the community. On the other hand, when the government owns such properties, little can be realized in property tax in such a community, and that in turn affects the sourcing of the school. This is the game of politics in perpetuating inequality as we have seen in this book.

Who would expect that the administration that tends to speak in favor of equal education has a hand in making it unequal? That the prophecies of "No Child Left Behind" and "Equal Opportunity for All" are only frivolities? Who would imagine that some teachers and education administrators could be so robotic that they question their ingenuity and creativity in the face of manipulation, except for a revealing book like this? In addition, how can anyone comprehend the damage that has been done by these administrative inconsistencies over the years?

There is an insight into the social, economic, and cultural capital powers of the society in this book. Parents who are more informed, educated, with good jobs and better means have more say in the education of their children than those with little or no education and means. They surf for good schools for their children, organize themselves as the parent bodies of the school, and intervene in matters that are not favorable to their children, for instance, they raise money to employ more teachers and advocate for less number of children in a class. They come up with one voice to exclude others from integrating into their children's schools and sometimes take out their children from a school that are getting more minority enrolment as the case may be. They are less dependent and more challenging to the school administration and government than the parents with fewer capitals. The parents of the minority who have fewer capitals, complain and rarely mostly on the school administration and government to make the necessary adjustments in their children's schools. The system fosters posterity of family status.

In this atmosphere of stratification, while the dominant group acts up to maintain its status, and the targeted, subordinate poor group agitates its position, the children suffer the struggle. A wider gap is created between the rich and the poor. While the children of the dominant group perceive themselves as fortunately, they are less 'educated' than the poor children who see it all. They face lesser chances of integrating and facing realities of multiracial society and as such are less likely to accommodate differences in future. On the other hand, the minority poor children get more skeptical and cynical when matters of equity arise. In the case of the little Bronx boy who wrote Kozol, "You have all the things and we do not have all the things," and the high school student from California who told his classmate "You're a ghetto, so you sew. " The disparities in their educational experiences raise innumerable questions in their heads, which only the government can comprehend in that while their parents may be 'guilty' of not possessing the where-withal, the students are innocent. Kozol's study goes to predict that going by the present pace in educational strategy in America, inequality will persist; integration will be minimized, and desegregation will not only be a nightmare in schools but would be nipped in the bud in the society in future if they are not addressed now. He goes to say, "This nation needs to be a family, and a family sets down for its dinner at a table, and we all deserve a place together at that table."

Having enumerated the classical work of Kozol in diagnosing the blatant, ugly passion inequities in our public urban schools that plagues America today, I need to point out the one-sided, opinionated view of the issue. In a situation like this, no one person can be all right and the other all wrong, there needs to be a balance of 'a little to right and a little to the left'. In the entire book, Kozol addresses the structural approach to educational inequality that sees the school and government administration as the factor that has perpetuated the problem, little suspicion if any, of the cultural approach to the discourse with parents and students contribution. Although there were a few reasons of all white public schools, there was little emphasis on their interactions, though one might argue that they have all the necessary amenities available for them in comparison to the minor schools that have little amenities.

I call this one sided and opinionated in the sense that the subjects of the matter visa vie poor minority parents and their children, are not addressed as potential input to the problem and as such potential contribution factors to the solution. If in a capitalist society like America where opportunity is laid down for everyone for grabs, the 'majority' of the minority group keeps complaining of marginalization of resources, there is a problem somewhere permanently imposed limits. The problem could be in derivation of comfort in dependence or reliability on false sense of security. The core word is value. As regards to the parents, many of them depend on the system and can not walk their ways out to independence and instill that value of independence in their children. A culture of poverty has evolved among this minority group and they seem very comfortable in such a zone. So who makes the extra money for their children's comfort?

The children as well due to lack of role models from their parents, do not deem it fit to strive and conquer the inevitable, they embrace violence and they keep on finger pointing like their parents instead of realizing that education not agitation is their only access to high status in the society. I believe that a focus on re-orienting the children of the minority group in exploring educational opportunities no matter the limitations that they face would help in getting them back on the right track. On the other hand, if they should be contented, respectful, curtail violence, and love themselves, that would attract more empathy to them from whatever administration that is in place and they can be in their own schools without any white and feel good just the same. Understandably, the structural approach often times shape the cultural, which is unstable based on economic resources that yields self-support and autonomy.














Business Retreats - Good for You, Good for Your Business

A business retreat is a holiday location specifically designed to allow corporations to send employees to allow them to pursue business development and / or strategic planning activities in a relaxing and support-filled environment. They are typically geared towards upper-management and CXO level employees, although it is also quite common to hold leadership development and team building weekends at business retreats.

Such retreats are not only good for the continued growth and development of your business - they also provide a relaxing and refreshing environment for attendees to recharge their batteries. A corporate retreat will often provide recreation activities either at the retreat or in the near vicinity. Such activities include things like golf, hiking and swimming. Many retreats (especially those located outside of city limits) will also have a strong focus on providing healthy, nutritious and organic food.

There are a number of business development activities employees who can undertake at such facilities, including:

  • Strategic planning meetings
  • Board or upper management meetings
  • Leadership development activities
  • Team building activities
  • Individual / team coaching

It is easy to see that a Business Retreat is not just an excellent way to ensure your business is moving towards its goals and objectives, but to also ensure that your employees are happy and healthy while doing this. A retreat is an excellent way to reward your most valued (or most senior) employees, helping them to relax and increase their value to your business.

When choosing your venue, make sure you look into more than one option. Calling the director of each is also a necessity to ensure not only that they support your requirements for the retreat, but also that the retreat and its operators suit you and your team. Following these simple guidelines will help you to ensure your next corporate retreat is a success.














SEO for Business IT Marketing

Onsite SEO is related to everything on your actual website. Titles, meta decryption, internal linking, keywords density, sitemaps, alt tags for images and video. Keywords are the words or phrases that potential customers type when searching for your products or services on search engines.

Ranking high for relevant keywords matters because it brings your business to the top of the search results, helping you reach more potential customers. Offsite most important are: Listings refer to all the sites and directories where your business's information appears. Listings matter because they enable potential customers to find you or your business on relevant sites, and because they can improve your position on search engines like Yahoo, Google or Bing. If not, you're missing out on reaching consumers at the most critical stage of the buying cycle - when they're comparing products, price and services to choose a business. Do not assume that having a website is enough to succeed online. With many of your competitors already promoting themselves online, you need to make sure your web presence is effective as well on all major local search sites. The good news is that promoting yourself online and expanding your clientele can be easy and affordable. By investing in your online marketing, you can attract new customers while reducing your overall advertising budget!

One of these other SEO strategies is called ATO (Ad Text Optimization) which is a type of paid search advertising. Now, a successful SEO campaign can create organic traffic (a natural relevance to search terms instead of being an advertisement), but it could also include paid advertising, creating great quality web pages, setting up a way for owners to gauge their online success, and improving a website's conversion rate (which is the ratio of people who visit a site versus the amount of people who take action). The problem with SEO is that search engines change their algorithms and there are no guarantees on continued referrals. Because of this a business that may require a lot of help from search engine traffic could suffer losses if a search engine stops sending visitors to their site. This being the case it is advised to keep from dependence on search engine traffic. Most search marketers will share that it is better to receive traffic from links as they are stronger. For advice on how to link your business website to another website, you should seek professional company for help.














Establishing Your Business Network

The business network is one of the most valuable tools that any business can possess. While having a great business idea and or product can get you rolling, the connections you make with the business world are what keep you going. Business networks do not just fall in your lap, either. They are something every business owner needs to work on developing and refining.

Build your network

The initial creation of your business and its products and services can lead us to focus on developing these aspects, while neglecting the development of growth. Business networks allow us to reach out to others and help our business grow- and the effect is mutual. This two-way street is important to keep in mind. While it may seem that someone is valuable to you, they will need to see you as a beneficial network to them as well. So keep in mind that you have to bring value to the table, too.

Interact with established business networks

One of the best places to start your own networking is with those that are already searching for their own business networks. Whether it's online or local, there are groups which primary purpose is to network. These meetings can be regular or casual, but it is imperative that if you join. You must create an image that others want to work with (be courteous to others).

Online, you can use your own media sources, such as your web page, social media accounts, and business forums to interact with others. While networking with other business is important, there are often individuals, some you man know and others you may meet, out there that can help you in your business venture. Always keep an eye out for future network opportunities, where they may exist.

Network with the right people

When you network for your business, it's all about meeting people. But, it is important to remember that not everyone is going to be able to offer your business a valuable asset (advice, connections, benefits), so you need to spend your time wisely. Stick with connecting to those that are going to provide a value to your business and avoid spending precious time with those who will not benefit you (or even hold you back). This keeps your network flowing smoothly, preventing any cholesterol from clogging up the arteries of your business.

Making the connection

Handing out a business card or your e-mail address is not the only step to networking. In business, relationships are developed with an investment of time, just like a friendship. You can not hand out your name and expect folks to immediately bond with you- so you talk to them. You work at building a relationship of trust by continuing interacting with them. Social media is an awesome business device, so take advantage of it. If you have profiles on Facebook and Twitter, make sure you keep up with them and interact with your fellow networkers as well. Discussion and advice are usually common on forums, so make sure you get in there and get involved with your networks.

Building your business involves more than just the business itself, it's also about those around you. What can they do for you, and what can you do for them- develops a relationship. These business networks are precious to a growing business, allowing new doors to open in every direction, and then helping us grow towards success.