AdSense Money Making Tutorial

How does anyone make money with AdSense?

1. Keyword optimization
2. Content
3. Promotion
4. Commitment
5. Dedication
6. Consistency

If you're going to add AdSense marketing to your Internet Business Empire you need relevant content and lots of it. Making a killing with AdSense also takes research. Let's face it, you can have a site with thousands of content rich pages but if content is of no interest to anyone online then your website traffic will reflect that. Do not set your goals too high in a low to no traffic market. Patience is an helpful attribute to have but it is contingent upon other exercises that are already in place like consistency and dedication. If your consistently researching, promoting and adding the best possible content to your website then and only then will patience be relevant to your earnings. Search engines and RSS feeds like new content and so do visitors. Your market may not show up the first, second or third time they see your ad, link or post but the more they see it more than probably they will click on it.

Once your market knows you're committed to giving them the best most relevant information possible they will show up, bookmark your site, tell their friends and absolutely click on some of the relevant ads on your website. You will have to continue to add new content to your website and appropriately place your keywords through in order for Google AdSense to know exactly what your webpage is about. Without this basic step you will fail to receive relevant ads on your webpages. With search engine optimization being the focal point of AdSense it is hard to ignore the fact that you need to use every management tool Google has to offer. If you ask 10 different marketers how much and how often you should add new content to your website you will get 6 varying answers but on average the answer will be once a week.

Tests have shown that submitting content to your website daily (not your blog) has in some cases gotten websites removed from the Google index. Unfortunately its an algorithm that makes this decision and you can appeal it. I add new content twice a week and I've not been removed from any index. If search engines are not your main traffic generator you need not worry. Before you start an AdSense marketing campaign be sure to have a solid plan with realistic expectations.

The Five Components of a Business Strategy

Can you define exactly what makes up a business strategy? Some people say no, but we think you can.

In fact, we believe a valid business strategy has five components:

1. Your company's current or desired core competencies
2. A description of how you will differentiate vs. competitors
3. The industry or industries in which you intend to compete
4. The initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development
5. A financial forecast that shows how your plans will meet stakeholder requirements over the next 3 to 5 years

Let's look at each of these components .

The first component of a valid business strategy is a clear description of your company's current or desired core competencies.

You may be thinking, "Great, but what's a 'core competency?"' While there are many definitions, here's a good one from Wikipedia:

" ACore competency is something that a firm can do well and that meets the following three conditions:

• It provides consumer benefits
• It is not easy for competitors to imitate
• It can be leveraged widely to many products and markets.

A core competency can take various forms, including technical / subject matter know how, a reliable process, and / or close relationships with customers and suppliers. It may also include product development or culture, such as employee dedication. "

For example, we could say that Southwest Airlines is a reliable airline that offers low fares. But in order to provide those benefits, it has to have certain "core competencies," important capabilities that enable it to have low fares and to be reliable. We believe that Southwest Airlines has four core competencies that it executes so well that it regularly beats all other US airlines in terms of profitability.

These core competencies are:

• The lowest operating costs per plane
• An economic point-to-point airport network
• A fanatical culture focused on customer service and cost savings
• An ability to keep planes in the air more of the time than its competitors.

Southwest airlines could not offer the benefits of low prices and reliable service if it did not master these core competencies. What key benefits do you want to offer your customers? What core competencies do you need to master to provide them?

The second component of a valid business strategy is a description of how you differentiate vs. competitors.

In our experience, differentiation is about being the best at something. This should be encapsulated in your mission statement - what are your company's aspirations and how are you going to beat the competition? We just talked about how Southwest Airlines differentiates - what are you going to offer customers that will make them choose your products or services so that you can grow your business?

It takes a lot of hard work to come up with a great answer to this question and even more work to make that difference real. It's easy for us to say that Southwest is the best low-cost airline in the US, but it's extraordinarily difficult for them to pull it off.

The third component of a valid business strategy is a description of the industry or industries in which you intend to compete.

You need to be able to define just what kind of company you are - are you a furniture manufacturer? A gift card retailer? A consulting firm, a bearings distributor, a toy importer, etc.? This step sounds easy but we find that companies are often so concerned about getting too narrow in their focus that they fail to become really clear about what they want to do. A company with a good business strategy will have thought through these issues and made the hard decisions necessary to clarify its identity. If it has, it can easily pass the litmus test of identifying the industry or industries in which it operates.

The fourth component of a business strategy is the set of initiatives you plan to implement in the areas of marketing, operations, information technology, finance and organizational development.

These are the plans that guide your company's focus and resource allocation over the next several years. If your business strategy is specific enough to be relevant, you will have detailed plans in all of these areas.

The fifth component of a business strategy is a financial plan that forecasts the results you expect to get from your plans and illustrates how they will meet stakeholder requirements over the next 3 to 5 years.

Your strategic planning process can not be separated from your annual budget process. In the vast majority of companies, if it's not in the budget, it does not exist. That's why you have to have a very senior financial person on your strategic planning team, preferably the CFO. During the planning process, your team must agree a financial plan that estimates the results of implementing your strategy. This plan needs to earn the approval of your company's management and board and should be reviewed on a regular basis to track results and make refinements.

So - those are the five components of a valid business strategy. Good luck planning your success. And succeeding because you plan.

Tips For Good Money Management

Learning how to effectively manage your money enables people to live comfortably within their means. Money management tips also allow people to increase their wealth, and the following money management tips can allow you to stay steadily in control of your finances!

First of all, you should set yourself a money management goal. A good money management tip like this is a means to an end. You must make your goal practically, however, and ensure that the end something that is in clear sight. Whilst your money management goal could be the prospect of having a comfortable retirement - you should begin with smaller objectives, like paying off a debt within a certain amount of months, or saving a particular amount of money within a chosen period of time. The satisfaction that comes with achieving a money management goal, motivates you to do more and more, possibly allowing yourself to have a comfortable retirement - and that's what makes this money management tip such a good one.

Secondly, it can be wise for you to know precisely what you have. You need to live within your means, and you must also understand exactly what your means are! Out of all the money management tips, this tip allows you to steadily monitor your cash flow, and allow you to see exactly how rich you actually are.

You should look specifically at any disposable income you have, in your pocket or wallet, or in any bank accounts. You must not include any sources of finance like overdrafts or loans, as extremely, that money is always owed to a creditor! Sometimes you have old bank accounts you have not used, or stashes of money left for a rainy day. Find these sums of money and include them in your calculations of how much money you really do have available to spend.

The third tip in a long line of money management tips would be to track any arm of income that you have. If there is at least one month's worth of old cheque stubs - you should add them up and divide them to see what your average incomes accounts to.

Even better, you could add them for a quarter of the year and divide this amount by the number of weeks in a quarter (13) - giving you a completely accurate view of your perception power. Perhaps you have not saved cheque stubs - so try it for four weeks. And do not just multiply your weekly wage by four, as you could well be forgetting sick days, or any other days you have not been able to make it to work, and even omitting extra income from any holidays.

Another in the long line of money management tips would be to track your overall spending. As soon as you know what money you have and what income you should expect you should be looking at where exactly your money goes. You could take one month as an example, and watch what you spend down to the very last penny. After a few weeks of doing this, you could well find yourself reconsidering some purchases, and wondering whether or not you actually need to waste your money on such things!

Human Resources Diplomacy

Human resource management is not always or solely the presentation of gifts. Sometimes bad news has to be delivered. We are not thinking here of bad news as in, "You're fired," in which the relationship is ended. Think instead of "You did not get the promotion" or "We will not fund that training in your case." It sometimes helps to be able to layoff at least some of the blame in such instances. Doing so can help preserve cordial relations between a superior and subordinate. In addition, hearing bad news from a third person may help the person getting the bad news to save face, a psychological fact of life that has a lot to do with the persistence of management consulting as an industry.

As for objectivity, it is sadly the case that some general managers are less than paragons of objectivity and virtue. Some are susceptible to corruption, some attend to private agendas, some are prejudiced, and some are simply capricious. To place the administration of human resources practices solely in the hands of such a manager is unlawfully to produce good outcomes. Moreover, to place the administration of human resources practices solely in the hands of a virtuous paragon can lead to (incorrect) feelings of caprice, corruption, prejudice, and so forth. Not all paragons have had the time and track record needed to develop the untarnished reputation that deserve, and an employee who is denied a promotion or rise by a paragon can be forgiven for sometimes confusing his own unhappy exit with managerial discretion exercised unfairly. And when an individual manager is given a lot of authority, even if she is incorruptible, the temptation to try to corrupt her might prove too strong for those who futures she will influence.

Even a line manager who is a veritable paragon of merit and who is recognized as such has a lot of concerns to balance. When some of those concerns involve measures of performance that can be affected quickly (such as product shipping date) and others involve noisier, long-delayed outputs (such as the manager's and firm's reputation with the work), line managers may make compromises that are not in the organization's long-term interests.

Individual line managers may not fully understand or appreciate the organization's human resources strategy and policies, and the long-term reputation sent with employees. This can be a particular problem in settings characterized by relatively high rates of managerial mobility, which can impede stability, consistency, and "memory" as far as human resources management is concerned. Simplicity, consistency, and clarity must be traded off against the complexities of real life.

For all these reasons, human resources experts in particular special areas can play an important role in advising and educating line managers; helping sustain a coherent and consistent human resources philosophy through the organization; and even, in some cases, acting as independent authorities or appealing officers, in case employees feel aggrieved by line management decisions.

In-the-field human resources specialists can also help in evaluating and improving the performance of line managers. It is perhaps difficult to evaluate performance in the area of ​​human resources strategy and policy formation, but even evaluating how well policies are implemented is difficult. General Managers have a lot of things to attend to, and it is therefore expected and natural that human resources will be pushed toward the back burner.

Promoting a culture that elevates the management of human resources, relying on intrinsic motivation of line managers to some extent. But some accountability - some measurement of performance - will support the desired culture. Specialists are likely to have the best training and widest range of evidence for conducting comparative evaluations of human resources performance. Hence, they are well positioned to provide measures of performance on which line manager accountability can be based and to counsel line managers regarding how to improve their effectiveness in formulating and implementing policies for their units.

How To Earn Money Online - The Inside Secrets Revealed!

If you want to discover how to earn money online then pay close attention to the following vitally important few paragraphs because they reveal, completely for free, the most powerful and effective methods available today for making lots of money from the Web. Making money online offers a dream lifestyle, financial freedom and the unique benefit of never having to answer directly to a horrible boss ever again. However, the truth is, you need to be aware of the most efficacious techniques for earning money online if you want to "make it" in this increasingly competitive industry. Thankfully, that's where we come in, by revealing to you directly exactly how to make all the money you desire from the Internet, as quickly as possible!

Killer Method # 1 - Build AdSense Websites!

If you're looking into how to earn money online then you may already have heard of making money from AdSense. In a nutshell, this method involves writing articles on any chosen topic you are familiar with, publishing them to your Blog or Website and then signing up to Google's AdSense program which displays ads that perfectly match your articles' topic. When people arrive at your site to read your articles they will see related adverts and, the great thing is, every time a person clicks on one of the ads you get paid. The price you are paid for a click can range from a few pennies right the way up to nearly a hundred dollars, depending on the topic of your site. All in all, this is a fantastic, easy way to get started making money online. It is very realistic to make a few extra hundred dollars a month with this method, although some top AdSense publishers like Spencer Haws actually make over $ 10,000 / month. Truly inspiring, I am sure you'll agree. Building AdSense websites is more fun than most regular online jobs, however, you probably want to work on it part-time to begin with as it can take a little time to build up.

Killer Method # 2 - Help Local Businesses With Online Marketing!

This is one of the easiest ways ever to start making good money online. In essence, what you are doing is, creating your own legitimate full-time online job by offering your online marketing services to offline businesses. The first thing to understand is that 90% of offline "bricks and mortar" businesses are completely clueless when it comes to Online Marketing. As such you can, with a just a little bit of easily and freely acquired Online Marketing knowledge, make tremendous monthly profits by serving just a few offline businesses that are easily found in any decent-sized city or town. Services you can offer include Website Design, Email Newsletter Management, Search Engine Optimization, Pay Per Click, Graphic Design, Blogging, Facebook and Twitter Management and much, much more. Just one average-sized offline business will happily pay several hundred dollars per month for your services if they see a positive ROI and so, as a simple bit of Math will show you, a few of these such clients quickly adds up to a very healthy income. This method for earning money online, where you essentially become your own boss in control of your own time, is one the best types of self-created online jobs you will ever find.

Summing Up!

If you have been searching for how to earn money online then these 2 methods work like gangbusters. Simply get started today and soon you too will be living the dream Internet Lifestyle. Good luck and be sure to get started right now!

Are You Embarrassed by Your Sales Manager Job Description Skills? Here's What to Do

Supervisors, and especially sales managers, acquire their outputs from the group they manage. This requires behavioral attitude that enhance the company and accommodating attitudes.
• These abilities are created predominately from:
• An enthusiasm for individual needs and perspectives
• An eagerness to invest time and commit thought to analyzing states of mind
• A feeling of equity or reasonable management

RESPECT FOR OTHERS 'SPECIAL PERSONALITIES

Typically the business manager will have to work his or her way up in the company and will have to amaze product learning, a database of loyal clients, awesome thoughts regarding development of sales, and incredible compatibility with partners and customers alike. However, there is a likewise scope for experienced transactions directors to be parachuted into an organization to convey a crisp way to deal with dealing with the business department. Sales managers now and then decide and build up sales territories in accordance with the organizations' development plans. He or she will likewise be in charge of setting standards and sale objectives for the business officials and the business group in general. Successfully working in as the controlling hand for the business team, the business manager will likewise outline the staff's training programs, create methodologies for the business group to work productively and urge collections to outperform short-and-long term targets.

INBOUND MARKETING MANAGER JOB DESCRIPTION

If you're in a promotion department then you simply need to move to an inbound approach, it's conceivable every thing you'll have to demonstrate the accomplishment of your inbound marketing program. If so, you'll likely be looking to hire a holding nothing back inbound advertiser, someone who can build and grow your inbound marketing system starting from the earliest stage. Search for somebody who is exceptionally self-motivated and flexible ... also, completes stuff (what's more, in case regardless you're trying to persuade your manager to make the move to inbound in any case).

21ST CENTURY DEALS SUPERVISOR

The business profession has changed over the prior decade as an after effect of advances in IT, the expansion of correspondence channels and automation. "The administration job is trying to understand the change and sale supervisors are critical to its prosperity," says one encountered sales director. Sale administrators today should comprehend IT system, perceive the force of web-based social networking, and be fully informed regarding sales and customer trends. He or she will be great with figures and ready to analysis measurements and always monitor deal figures and the group's execution, as indicated by agreed KPIs.

CAPABILITIES REQUIRED FOR SALES SUPERVISOR JOBS

Employer hiring stuff tend to search for applicants with a bachelor or graduate degree in a business organization with a concentration in marketing. Education in business law, economic matters, business administration, bookkeeping, arithmetic, finance, and statistics will surrender candidates a leg on the opposition. Computer and Internet skills are likewise valuable for record-keeping and information services. Many business supervisors are promoting inside from the business executive part. A few companies likewise offer confirmation programs, a capability that is turning into a standard among managers. The Institute of Sales and Marketing Management offers a scope of Marketing and sales manager job description add qualifications for expert business people from little Awards to larger Certificates and Diplomas. These capabilities are on the Qualifications and Credit Framework (QCF) and are directed by the UK government education controller.

RESPONSIBILITIES

• Work with Marketing to assurance predictable lead era.

• Work together with sales manager to make and prepare prospecting process.

• Work together with sales leadership to make and prepare lead capacity handle.

• Hire high-performing business people as indicated by HR staffing rules.

• Prepare new sales representatives to guarantee achievement.

• Oversee everyday execution of all business collections and deliver reviews.

• Work with sales authority to produce thoughts for sale challenges and motivational activities.

• Lead and timetable week after week or potential month to month group gatherings with deals group and administration.

• When you hire, an employee must be stated in sales manager job description that that Prepare and guarantee adherence to sales handling.

The 5 Best Engineered Cars

While the cars we drive to work and to the shops are themselves excellent examples of automated engineering, for the pinnacle of technical excellence you need to turn to racing and sports cars in their many forms. Check out five examples of the very best.

The Red Bull RB7 racing car. In the 2011 Formula One season, this was the dominant car, by far the best racing car on the circuit, winning both the individual driver's title and also the constructor's championship.

The RB7's achievements were the result of continuous development and innovation such as the introduction of its exhaust-blown diffuser, the addition of floor holes and special electronic engine maps that squeezed every ounce of power from the car's 2.4 liter engine. Often these technical improvements had to be refined in the one to two week window between races.

The Bugatti Veyron Supersport. In just a few short years, with its stunning styling and awesome performance, this magnificent road car has become a legend. For those brave enough and with the space to do so, the Veyron can unleash a top speed of no less than 267mph, reaching the 60 mile an hour mark in just 2.4 seconds from a standing start. Recognized as the fastest road car ever made, to buy one of these phenomenal vehicles you would have to part with £ 1.6 million!

The McClaren F1 road car is widely regarded as the ultimate super car, eclipsing the likes of legendary names such as Ferrari and Lamborghini. It first went into production some twenty years ago and some say it is still the most beautiful car ever built. With a top speed of just 241mph it may not match the Veyron for pace, but with a price tag as high as £ 2.5 million, when it comes to cost it leaves the Veyron standing.

The Audi R18 e-tron Quattro is the first of a new breed of hybrid that is making inroads into the world of motor sport, this year winning the world's most famous endurance car race - the Le Mans 24 Hour. To achieve success in a race that can last for over 3,000 miles, Audi engineers and drivers have to balance the quest for speed with the careful management of fuel, tires, engine, transmission and brakes.

The Citroen DS3 WRC may be the nearest amongst this list to the vehicle that you and I drive, but in the hands of its driver, eight time world rally champion, Sébastien Loeb, it's anything but. Unlike the other cars, which are designed to be driven on the road or flat race circuits, the DS3 has to combine speed, endurance and robustness to withstand the battering it gets from hurtling along narrow unmade forest tracks, being flung round hairpin bends, and the impact of landing after taking off over hump-back bridges!

And while these high performance cars may seem far removed from the family saloon, the engineering effort that goes into them ripples back to make the cars that we drive, safer, better and more efficient.

The Evolution of Marketing Automation

While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer's lives and affecting it at a rapid pace.

Fortunately, from radio to internet and smart-phones, nowdays technology has revolutionized the ways marketers can reach their potential customers. But, back then in the late 50's, with almost no effective marketing channel, companies were finding it challenging to approach a huge customer base.

This is how automation technology came into existence. It has traced its origins back from a Customer Relationship Management or CRM that came out of Rolodexes and a pack of business cards. It acted as a rescuer for the companies who were endeavoring to maintain their employees and client's records into a central knowledge group. But, in no course of time, it became the fundamental business element and started finding its applications in professional business services as well.

During the late 1980s, CRM platforms had gained more power in terms of customer support servicing, sales management, and forecasting. But, the high price tag kept it limited to few multinational corporations.

In 1999, Mark Benioff, the founder of Salesforce, invented the Monthly License (MLC) fee model, with aiming to offer cost-effective and agile business model, that further introduced SaaS or Software as a Service. And in contrast, this technology evolved out as an amalgam of email capability, web analytics, and the Marketing Resource Management (MRM). With the advent of the internet, marketers were seeking potential ways to reach their customers. The pioneer of this space Eloqua came in 1999 and developed a product, later renamed as automated marketing service in 2003.

Soon, the success of this trend led to the arrival of more players in the market such as Pardot, HubSpot, WhatsNexx etc, and industry started gaining momentum while shifting marketing automation services to cloud platforms.

By 2008, new platforms such as HubSpot, Act-On, rule the market, and the advent of social media marketing, content management, search engine optimization made marketers incorporating a variety of automation tools.

In the period 2013-2014, the automation industry witnessed a huge growth financially through acquisitions when a giant marketing software company ExactTarget acquired a marketing automation company Pardot for $ 95.5 million and in turn, salesforce.com spent $ 2.5 billion to acquire ExactTarget, This is recorded as its largest acquisition ever.

I found people wondering if CRM and marketing automation co-exists. In fact, few consider the later as a subset of the CRM industry which follows one of the marketing laws proposed by Al Ries and Jack Trout. To clarify, CRM is sales focused software while the other is user-centric software that completely focuses on marketing strategy. Where a CRM manages company's interactions with their customers, a automation software streamlines company's marketing tasks, and work-flows. However, these two, together, go hands in hand and reinforce company's insights and efficiencies. A good CRM-marketing automation integration unleashes an opportunity to handle data management and strategies marketing plans.

It can filter relevant data and required fields to standardize tagging and data, and ideal processes. Also, it can run auto-cleaning processes to clean the dumped data in a CRM system. Businesses utilizing automation software have witnessed an incredible growth of 451% in qualified leads and 14.5% in sales productivity as well as 12.2% marketing overhead reduction. We can conclude by saying that the future of marketing completely belongs to Marketing Automation.

Freight Management Solutions

Business models of all sizes have complications. The goal of businesses in terms of logistics basically narrows down to having what the consumer desires, at a price they are willing to pay, in the quantity they wish for when they want it. That is not too much to ask right? Companies with issues in logistics are continuously searching for freight management solutions often times turning to companies that specialize in providing this service for companies big and small.

This is done in one of two different ways; third party logistics or fourth party logistics. Third party logistics uses outside companies to carry out the various logistic operations that have been accredited to being done internally. An example of this is when a company that has its own storage facility decided that it will now use an outside transporter to carry out distribution. Distribution was previously done by the company but in evaluating it was determined to be more cost effective to bring in a third party for this sector of the supply chain. This was determined to be an effective freight management solution.

Fourth party logistics is somewhat of a new concept. This is when a company determines that the freight management solution that desire is one in which the whole logistics procedure is outsourced to another party. This company has a sole purpose of providing logistic solutions to companies. They bring together their companies resources and technology and pair it with other organizations to plan out, operate and maintain a fully functioning supply chain.

The main difference between the two; third party logistics and fourth party logistics, is that the third party is specifically targeting one function of the supply chain solution where as with fourth party they manage the entire process from beginning to end. In general a fourth party logistics provider is a contractor serving the entire logistic needs for a company.

Fourth party logistic providers are the future of freight management solutions. Consulting companies are now offering so much in the way of cost savings and services to companies that they are becoming hard to live without. It is easy to see how needed a fourth party logistics company is when examining inbound logistics and outbound logistics. In smaller companies especially it is important to have support that specializes in all aspects of logistics. To pay specialized logistic personal to be on staff would not be nearly as cost effective as hiring companies, with a system already in place to help manage that piece of the business puzzle.

Inbound logistics is a basic process in the business equation which includes purchasing, arranging the movement of materials coming in, parts and finished inventory from suppliers to manufacturers, assembly plants and stores. Outbound logistics is related to storing and moving the end goods and information from the end of production to the end user.

The field of logistics is complex and absolutely integral to a business's success. Without the proper logistics in place a company could be losing money with increased shipping costs or improper communication through the supply chain. In order to give the client what they want, when they want it, at an acceptable price and time a highly functioning freight management solution should be maximized.

Online Brand Management - Use It to Increase Sales

Experienced marketers assert that brand management is one of the ways to increase sales because strong brand recall helps customers insist upon a particular product or service in place of any other one. Strong brands are a great asset to a company because they help to increase demand. Marketers will also be able to reduce the cost of doing business if they own very powerful brands. The rules of online brand management have to be followed by marketers in order to increase sales and build their business.

As a person who owns an online business, you should be able to attract and retain the attention of your potential customers. This requires certain specific resources and you should be able to use them correctly in order to make the best use of your budget. This is not a one-time expense and effective brand management requires constant efforts because your competitors will also be trying to make inroads into your customer base.

You should also connect with your customer base in a wide variety of ways because this helps to build brand loyalty and recall. The easiest way you can do this online is through the help of blogs as well as social networking sites such as Twitter, Facebook, YouTube, LinkedIn, Naymz, Flickr. You need to build a lot of links from these pages to your site in order to increase traffic. However, you can not just create a blog or accounts on these sites without updating them frequently because you need to have a regular supply of fresh content.

Another aspect of online brand management is the monitoring of your competitor's online activities. You should always ensure that allegations of competitor brands are matched by complaints of your own brand. This will help you influence potential users who are undecided about which brand to select.

Online reputation management is another feature of brand management. There are bound to be negative mentions about your company on the internet and they may come to the attention of potential users who are searching for the product or service you are dealing in. This has a very negative impact on your sales and should be managed so that only positive claims of your company feature on the first couple of pages of search engine results. You will be able to expand your business very effectively if you take these steps to enhance the image and strength of your brand.

What Is Bitcoin and Is It a Good Investment?

Bitcoin (BTC) is a new kind of digital currency-with cryptographic keys-that is decentralized to a network of computers used by users and miners around the world and is not controlled by a single organization or government. It is the first digital cryptocurrency that has gained the public's attention and is accepted by a growing number of merchants. Like other treaties, users can use the digital currency to buy goods and services online as well as in some physical stores that accept it as a form of payment. Currency traders can also trade Bitcoins in Bitcoin exchanges.

There are several major differences between Bitcoin and traditional currencies (eg US dollar):

1. Bitcoin does not have a centralized authority or clearing house (eg government, central bank, MasterCard or Visa network). The peer-to-peer payment network is managed by users and miners around the world. The currency is anonymously transferred directly between users through the internet without going through a clearing house. This means that transaction fees are much lower.
2. Bitcoin is created through a process called "Bitcoin mining". Miners around the world use mining software and computers to solve complex bitcoin algorithms and to approve Bitcoin transactions. They are awarded with transaction fees and new Bitcoins generated from solving Bitcoin algorithms.
3. There is a limited amount of Bitcoins in circulation. According to Blockchain, there were about 12.1 million in circulation as of Dec. 20, 2013. The difficulty to mine Bitcoins (solve algorithms) becomes harder as more Bitcoins are generated, and the maximum amount in circulation is capped at 21 million. The limit will not be reached until approximately the year 2140. This makes Bitcoins more valuable as more people use them.
4. A public ledger called 'Blockchain' records all Bitcoin transactions and shows each Bitcoin owner's respect holdings. Anyone can access the public ledger to verify transactions. This makes the digital currency more transparent and predictable. More importantly, the transparency prevails fraud and double spending of the same Bitcoins.
5. The digital currency can be acquired through Bitcoin mining or Bitcoin exchanges.
6. The digital currency is accepted by a limited number of merchants on the web and in some brick-and-mortar retailers.
7. Bitcoin wallets (similar to PayPal accounts) are used for storing Bitcoins, private keys and public addresses as well as for anonymously transferring Bitcoins between users.
8. Bitcoins are not insured and are not protected by government agencies. Here, they can not be recovered if the secret keys are stolen by a hacker or lost to a failed hard drive, or due to the closure of a Bitcoin exchange. If the secret keys are lost, the associated Bitcoins can not be recovered and would be out of circulation. Visit this link for an FAQ on Bitcoins.

I believe that Bitcoin will gain more acceptance from the public because users can remain anonymous while buying goods and services online, transactions fees are much lower than credit card payment networks; the public ledger is accessible by anyone, which can be used to prevent fraud; the currency supply is capped at 21 million, and the payment network is operated by users and miners instead of a central authority.

However, I do not think that it is a great investment vehicle because it is extremely volatile and is not very stable. For example, the bitcoin price grows from around $ 14 to a peak of $ 1,200 USD this year before dropping to $ 632 per BTC at the time of writing.

Bitcoin surged this year because investors speculated that the currency would gain greater acceptance and that it would increase in price. The currency plunged 50% in December because BTC China (China's largest Bitcoin operator) announced that it could no longer accept new deposits due to government regulations. And according to Bloomberg , the Chinese central bank barred financial institutions and payment companies from handling bitcoin transactions.

Bitcoin will likely gain more public acceptance over time, but its price is extremely volatile and very sensitive to news-such as government regulations and restrictions-that could negatively affect the currency.

Therefore, I do not suggest investors to invest in Bitcoins unless they were purchased at a less than $ 10 USD per BTC because this would allow for a much larger margin of safety .

Otherwise, I believe that it is much better to invest in stocks that have strong fundamentals, as well as great business prospects and management teams because the undering companies have intrinsic values ​​and are more predictable.

Disclosure: Victor Liang has has no positions in Bitcoins and has no plans to change his position in the next 72 hours.

How To Manage Your Money In Any Market To Make Profit

Many Forex traders are unsuccessful for one reason: they over-trade. If you are not having success trading, you must first determine whether you are over-trading before adjusting your trading strategy.

The 3 questions that follow will help you determine whether you are over-trading.

Are you using too many strategies?

Many unsuccessful traders use between 5-10 different strategies and, of course, they do not make any money. The main reason for that is that, the more strategies you use, the less you can focus on the market itself. I am not saying that you shouldn't know the market or master your strategy. Those are essential to become consistently profitable. However, this may be an impossible task if you are trying to master 3, 5, or 10 different strategies at the same time.

Are you risking too much on every trade?

Understanding the amount you risk is of more importance than knowing/setting the amount you are going to make. Money management is the most important step of your trading strategy. Many traders go from being unsuccessful to being extremely successful by simply implementing a sound money-management strategy.

What do you do when you are making money?

Greed is your worst enemy. It is human nature, we often get greedy when profits are running high. I've been there, done that, but, at the end, ended up losing it all. Greed leads many traders to reckless acting and committing mistakes.

After asking yourself these questions you probably know whether you are over-trading. Over-trading is really as harmful as using a strategy that has a low ROI (return on investment).

Now let's discuss how you can prevent yourself from over-trading.

Establish a trading plan: Before you enter a trade you should always know where you are going to exit. You should also have a set of rules to gradually take profits, where your stop loss will be if the trade goes against you, and, as you gradually take profits, where your trailing losses will be.

Your trading style should fit your personality: this is very important because your money management strategy should emulate your personality. Every trader has a different tolerance for risk and, while higher risk may lead to high rewards, it may also lead to bigger losses. As a scalper you will probably set small percentages for profit in each trade (0.5% to 2%) and, as a swing trader, a bigger percentage like 3% or 4% is the norm.

Your trading style and personality should be the driving force behind the Forex strategy you implement.

How To Choose A Boxing Gym

Health Clubs

Exercise fads come and go. If you don't believe me, sit up after midnight and watch the parade of info commercials on TV. The majority of them focus on the latest hot trend for shaping up. Some health clubs do offer boxing classes, but they may only view it as a temporary fad. In other words, the classes will be offered only as long as gym management thinks that what their customers will demand boxing training. If you want to do training for the long run, find out if the gym offers the class on a regular, on-going basis. This is important if you're going to put your money down. Health club memberships usually aren't cheap, and their contracts can be hard to break.

Some health clubs have fitness or aerobic boxing classes, which focus only on the workout itself. No sparring is involved. If you only want to hit the bags and the punch mitts, these classes are perfect. If you do want to compete at some point, talk to the trainers to see if they do prepare people for that. If not, seek out another gym.

Take into account the atmosphere of the health club. Some are glorified social clubs, while others cater to a certain crowd, like bodybuilders, for example. The culture of the club may have a bearing on how you may like or not like training there.

Traditional Boxing Gyms

A buddy of mine attends a gym where mostly professional boxers train. He described the boxing training atmosphere as being intense and no-nonsense. The fighters are hungry, and they want to win championships.

These types of gyms are usually privately owned. Some have a mix of amateur and professional boxers among their members. I have heard of a few gyms that are strictly for professional fighters only. Be prepared to work when arriving at the door of a traditional boxing gym. The trainers will expect that everybody who comes there will work hard on their training. They're not going to waste time on anyone who won't.

Prices vary. Unlike health clubs, some boxing gyms do not require people to be locked into long term contracts.

Participants can pay their membership dues on a monthly basis. On average, monthly fees can be as low as $50.00 all the way up to a couple of hundreds a month. Those who know they'll be going less often can pay a day fee, which may range between ten to twenty-five bucks each time. Paying a day fee is also a good way of checking out a gym before committing to boxing training there.

Personal training as well as group classes can be had at traditional boxing gyms, but keep in mind that separate fees are involved.

Some of the older gyms haven't gotten around to making their places welcoming to women, unfortunately. Don't be surprised to find there's no designated women's washroom or locker room in older gyms. If you can overlook having to use a converted custodian's supply room in order to change into your workout clothes, more power to you. Maybe if you push enough, management will make the changes.

Municipal Park District Boxing Gyms

If you live in or near a big city, boxing training via the park district may work for you. The fees to work out are much less than going to a health club or to a private gym. Another plus is that these types of boxing gyms often can be found closer to your neighborhood.

Their biggest asset, being open for all, can also be a park district's boxing gym's major drawback as well. All kinds of characters are drawn to boxing gyms. Private health clubs and traditional boxing gyms can put barriers up to keep some problem personalities out. Those who train at park district gyms may have to grin and bear some difficult people. It's a great idea to talk to the coach before signing up to get a feel for how those types of gyms operate.

Boxers in these types of boxing gyms often participate in local competitions, and some park districts do hold boxing shows throughout the year. If you find an adults-only boxing class through the park district, great! But keep in mind that the park district's main focus is being family-friendly and providing recreation for youths. Many of their boxing programs may be for all ages, in the same gym, at the same time. If it's not going to be a problem to train alongside grade and high school kids, then go for it. Being around people who are at different levels in terms of boxing skills is a good thing. Everyone can learn from each other.

These types of boxing gyms tend to be no frills. The field house, or building where the boxing gym is, may not be in the best of shape. There may not be locker rooms or showers, depending on the location. If the coach can't make it in on any given day, the gym may not open.

Getting personal attention once in awhile may be a challenge depending on how many people are in the class. Some people question the level of training and the quality of coaches who work within the municipal recreation system. But you may prefer training in these types of boxing gyms as opposed to privately owned gyms.

All Female Boxing Gyms

These gyms are a great alternative for women who want to avoid dealing with issues in predominately male gyms, such as sexism and macho attitudes. The emphasis is on empowering women. They tend to be more respectful of women who are only interested in becoming fit, as opposed to wanting to compete. Many offer classes for those who prefer classroom structure.

Ask questions, talk to the coaches, and talk to the people who attend the gym so you can get a clearer picture of which gym will work well for your training purposes.

Writing Your Affiliate Home Business Plan

Here's a typical scenario: You are deciding to start a home business and suddenly everyone you know has his nose in your business, literally. What do you tell them? And how do you answer your own questions? What should you expect from the company in terms of stability, longevity, vitality, trust, income, and so forth? First the bad news: there are no guarantees. Then the good news: there is plenty of information from which to draw your own conclusions. The internet is huge, and any good company will offer free marketing tools and training.

But back to the WHY of that business plan. You're going to be starting small, slow and boy! is there a lot to learn. What's the point of actually sitting down and writing a business plan? You're not Bill Gates, this is not Microsoft, just you in your home office a few hours a week, slowly building an online business presence, not really understanding what the heck you'll be doing.

Relax and breathe. Unlike Mt. Rushmore, your plan will not be designed to withstand the weathering of the ages. You can expect it will change and bend with the flow of your real experiences, which will be totally yours, not identical to anyone else's.

What writing your plan will do is cause you to pause, think, dream, study and focus. The written document, whether it is one page or twelve, will give your business a framework to work within. The internet is vast and seemingly endless. It is easy to lose focus and drift away on a different whim or idea every day. Understanding where you are today, what tools you have to work with, what your goals are, and how you can best achieve them and measure your success, will help you stay on target and not waste what few hours you may be investing in your business at start-up.

Whenever you feel lost or confused, you can return to what you have written. When you analyze your situation and decide to make a change, rewrite that part of the plan. Understand that it's a living document, intended to grow with you and your business. Your business plan is your friend.

Getting Started with the Business Plan

First you need to study the company and its management. You need to read and learn about the products, the compensation plan and the network structure. See you next month. Just kidding.

Plan on doing SOME reading each and every work day for the next few months, if not indefinitely. Keep up with the company forum entries every day; read something in the training reports every day. Your education will continue. Plan for it.

When you are ready, open up a Notepad window and answer these questions:

What service / products does your business provide and what needs does it fill?

Who are the potential customers for your product or service and why will they purchase it from you?

How will you reach your potential customers?

Where will you get the financial resources to start your business?

Ok. Maybe your company offers many products and services. What do you want to focus on? I suggest that, at first, you focus on one or two products and / or the affiliate opportunity. In other words, keep is simple. Once you get the hang of what you're doing, you will KNOW when it's time to expand. Do only what you are comfortable with, every step of the way. This is YOUR business, it's your right and privilege to decide on your approach.

Internet marketing hinges on building trust. How will you do this?

Reaching customers means marketing. Your decision, once again. And again, the options should be in your company's training materials.

So we're talking developing a reading / study schedule. Here's a possible list, once you've read enough to make your own decisions to answer the above questions, start writing. Your writing can be lists of words and phrases, free-form brainstorming, outlines, mind maps, whatever works for you. Just write it down, and do not forget to save often. If your home office is affiliated by cats or small children, they have the tendency to press on random keyboard keys. Documents do occasionally just disappear. Saving avoids total disaster.

1. Study the products.
2. Read the training materials.
3. Read about decisions, bonuses, etc.
4. Study the marketing aids and strategies
5. Find out what free tools are available.
6. Visit the forums on a regular basis. Read everything about getting started.
7. Ask questions.

Your final written business plan will have at least four parts:

Introduction / background: history of the company and its founder, internet marketing trends, why THIS company and why NOW, and so on.

Goals: I suggest you think of what you would like to be learning in two years, but mainly focus on goals for your first year. Realistic goals can be planned based on info on the company website, in newsletters, searches on the forums, and focused questions to other affiliates.

Marketing plan: based on your answers to the first 3 questions above and your study of marketing aids and tools.

Action plans: the specifics of what you will do on a monthly, weekly, and / or daily basis for the next year.

I can not tell you what your answers should be, because you have to decide how much money you have to invest. Only you can decide how many hours per day, week or month you can invest in your business. What products you feel most comfortable marketing, and who you decide to target as your customer base, are all decisions only you can make. If you get stuck and do not understand a question, do not know where to find information, or do not know how to ASK a question, contact your sponsor or someone in your upline. If they can not help you, they should be able to send you to someonewho can.

You should NEVER feel alone. Work should be FUN! ...

Block Spam with An Easy Behavioral Change

E-mails now have a connection back to their servers. I will
leave the technical aspects out of this article. Instead, I
will walk you through how information from your computer is
getting back to them.

You have probably already experienced this, an e-mail lands
in your box with many symbols in the subject line created
with the Shift Key plus a Number Key. This is the most
common one. For example, it may look like this:
& *) (* & ^% $ #! Exception the length of the symbols are longer.

When you click on it to delete it, any further action,
including the deletion of the e-mail looks to go into la-la
land. In other words, you can do anything else. This may
last up to a minute or two depending on your computer speed.
You have just been pinged and information is going back to
their server saying there is a live connection.

In addition, because the symbols change all the time, it's
difficult to block them without you use a program like Spam
Arrest.

Here is an easy way and excellent way to protect from this
and all you have to do is change the way you dial in and
out.

If you have a DSL line or any other type Internet connection
that is open all the time. Control how frequently you allow
e-mails to upload into your system. If you use Outlook, you
go into Tools, Options, select the Mail Delivery tab and
change "check messages every" 30, 60 or 90 minutes. This
also helps on time management if e-mails are eating up too
much of your time.

Next, after all your e-mails are uploaded into your
software, whether you set the time management feature above,
close off the Internet connection. It will not stop the
lost 30 or 60 seconds these e-mail lock up your computer but
you have cut off any possible pinging.

After you close the Internet connection, read, review and
delete the e-mails. After completing this, you can go ahead
and reopen the Internet connection, and send your responses.

If you have a dial-up connection, you can do this same
method, except you will ignore the Mail Delivery option
mentioned earlier.

This actually is not just happening on e-mails with these
symbols. There are other programmed e-mails dumping cookies
on your computer. I will not address how to remove cookies
in this article. To find out how your software can remove
your cookies use F1 (help) on your keypad in your e-mail
software to find the answer before. WindowsXP also has
additional information for removing cookies under: Start,
Help and Support.

A Guide To Vehicle Tracking With Fleet Management Software

Maintaining and organizing fleet vehicles, field personnel or other assets is impossible without a reliable centralized system accessible at all levels of the business. Luckily these systems do exist and are referred to as fleet management software or vehicle tracking systems. There are a number of solutions available and these have been developed to handle all aspects of managing and maintaining a fleet as well as personnel and job dispatching. Each comes with a raft of features and capabilities making it difficult to choose a solution.

There are many companies providing vehicle tracking and fleet management software solutions. These fall into two types of system, online or locally installed software.

Online systems are usually a web-based or "in the cloud". They are accessed via a web interface or web browser where as a locally installed system is installed on a local computer. The pros and cons to these two systems are minimal and come down to IT infrastructure already in use by the business. If a business has an existing database to manage parts of the business then this data may need to be accessed by fleet management software and this may need a locally installed solution.

What features or capabilities make fleet management software a good investment for a business?

Centralized Data Storage

Having all information in one place is a must for organization of all aspects of a business. All good solutions enable the input and storage of vehicle information like service, MOT and road tax records. Driver records such as driving qualifications, medical requirements and endorsements can also be entered on to the system. Important vehicle and driver documents can be scanned and easily retrieved when required.

Vehicle Service Reminders, Alerts and Management

One really useful aspect of fleet management is the ability to set reminders or alerts for vehicle servicing, MOT or road tax due dates. Personnel can update the status of vehicle repairs and drivers can record any vehicle faults when completing daily checks.

Vehicle Tracking with GPS

An important feature when deciding on a fleet management solution is the ability to know where vehicles or personnel are located or where they have been. Vehicle tracking is usually achieved with the installation of a small device in the vehicle or in the case of personnel or assets a small device can be carried in a pocket or attached. Once setup it is possible to see vehicles, people and assets in real-time on maps. Knowing where all the business assets are allowed the fleet manager or transport dispatcher to assign the right asset to the correct location.

Job Assignment and Dispatch

This is a very useful feature but not all fleet management systems feature it. The ability to assign jobs via the system is a really useful function. Mobile personnel, drivers or field engineers can update the job status, upload images and signatures enabling back office staff to immediately see and inform a customer of progress. These systems can be installed on existing devices such as smart iPhones, Android and Blackberry handsets.

History Trails and Reports

When all of a business's data is stored in a centrally managed system it is easy to compile reports that can improve efficiency and even save money.

Detailed reports on individual assets such as vehicles can show total running costs for that vehicle. Vehicle tracking information can show how much fuel has been used and help to suggest cheaper alternative routes. This combined data from personnel can help a business to see where efficiencies can be achieved.

To summarize, fleet management software and vehicle tracking solutions should enhance a business and if used correctly and should improve the operating and efficiency of a business's mobile resources. The savings that can be achieved may be out-weighed by the costs of the systems but that should also be balanced against the increased productivity and the ability to offer a better service to clients.

7 Top Tips to Car Salesman's Or Saleswoman's Success

Given that car sales account for 19% of total US sales in 2000 (source: US Small Business Administration), a lot of people are buying cars which mean that they are a lot of people selling cars. Additionally, new car sales have dropped from 63.4% in 1989 to 60% in 1999. Selling cars is not easy given that many still have a negative perception of car salesmen or women. Hopefully, these 7 tips may help you to sell more cars.

1. First and Foremost YOU need to think of yourself as a business. Car sales people work for an auto dealership, but most work on a salary and commission basis. When your compensation is commission based, this means you have more control of your destiny and should view yourself as a business instead of just a sales person.
2. Adopt a Planning Attitude. If you do not have a plan, then you are on some else's plan - usually the successful car saleswoman or salesman. As a practicing performance improvement consultant or coach for the last 10 years, I have observed that most people plan less for their own lives than they do for a simple visit to the grocery store.
3. Learn how to prospect. There exists a fundamental belief that the auto dealership is responsible for bringing traffic through the door because the dealership owners have all those "big bucks" for media advertising. Given that 80% of all new sales comes from referrals, would it not make more sense to prospect individually rather than simply on outside resources to control your destination? Those media efforts usually bring in suspicions, not prospects. Use your time wisely by focusing on prospects those who have a need, dollars and are a decision-maker. Do not rely only on the auto dealer to send out letters. Take the time to write some handwritten notes.
4. Improve your sales skills to make more money. Today's buyers are far more savvy than years ago. Learn how to cultivate and develop long term relationships. Consider a proven buying / selling sales process where marketing and selling skills are united to deliver to the desired results of another sold car. New car sales to used car sales are far more relationship based selling than years ago when car sales was a commodity sale.
5. Establish your sales goals using your great planning attitude. If you are a car salesman or car saleswoman and have 300 customers and the industry average sales cycle is 3 years, then every year you should be selling 100 cars. Focus your efforts of those who will be buying a car this year, but remember to continue to touch those who will potentially be buying another car in 2 or 3 years. HINT: Use the WAYSMARTcriteria for goal setting.
6. Identify the attitudes or beliefs that are obstacles to your success. Working with those in the auto industry, I have heard countless reasons why sales can not be made. However, when these reviews are reviewed, they are usually unfounded reasons based upon existing attitudes and beliefs. For example, "corporate has ruined the car industry by posting prices on the Internet. Everyone knows everything about the car." My response is "if price was a real objection, then everyone would be driving a Yugo or a Chevette. HINT: When you change how you look at things, the things you look at will change.
7. Make managing yourself priority number one. You must learn how to maximize your time especially in the area of ​​time management, ongoing professional development such as through business coaching training and personal life balance. The auto industry is truly a 24/7 business given that cars are with us each and every day of our lives. However, it is important not to lose sight of your personal life including family, friends, physical health, etc.

Yes, you can be an incredible car salesperson who can increase sales through these 7 simple car salesman tips. Just remember, sales regardless of industry is all about knowing your numbers and then multiplying your activity to secure those desired results.

An Introduction to CNC Turning Machines and How They Can Help Boost Productivity

For those that are not sure of what CNC turning machines are, these devices are machines that would make your milling, drilling and machining tasks a lot easier with the help of Computer Numerical Control (CNC). Highly thought-after in the world of manufacturing and processing of components, these machines are able to produce precise, accurate parts and components in fast and cost-effective manner. Some of the parts that are manufactured precisely through the use of these devices include aerospace components, automobile parts and many other different components. If you are unsure of whether you need these CNC turning machines or not for your business, going through the benefits of these devices and exploring how they can help to boost productivity might help you decide.

Wondering how CNC turning and milling machines can help enhance your productivity and increase your profit margins? Here are some of the reasons how:

1. CNC-based machines work based on CAD / CAM software that can produce and manufacture large output numbers without any compromises in terms of precision or accuracy. In return, you would have an advantage over your competitors that do not own such machines, as they would be limited by the limitations of manual labor. One good example is the outstanding capacity of these CNC milling and turning machines to perform multi-axis cutting processes, for instance a machine can work on 5 or 6 different axis, so you can produce fine and precise components when you own such a machine


2. You would be able to save your design and re-fabricate the same design over and over again when required. The utilization of CAD / CAM software allows this to happen, so you would save plenty of time once you have a design saved, all you have to do is retrieve the design and start manufacturing


3. These CNC turning machines come with good waste and chip management modules, so you could rest assured that you will minimize waste and your device would also be able to manage your wastage well


4. By owning a CNC turning machine, you are also making your plant environment a lot safer to work within. Instead of exposing your workers to the dangers of cutting, milling, drilling and other machining processes, let the machine take all the danger and shield your workers from such dangers. Your machine can also work for long hours without much issues, so instead of having a manual worker perform the same task (he would be given to fatigue), opt for a machine to do the task instead. You would automatically increase your productivity rate!


5. You would be able to produce a wide range of products without much restrictions when you own a CNC turning machine. When you are able to manufacture different products with varying levels of complexity and difficulty, you have found yourself a niche in the marketplace to distinguish yourself from your competitors

CNC turning machines are suddenless expensive, so if you can not afford these machines, consider outsourcing the processes instead and continue to reap the benefits. All the best!

6 Steps to Effective Customer Relationship Management

Nurture Your Customer Relationships

Simply put, customer relationship management is a way of tracking and nurturing your customer relationships throughout the customer's life-cycle, as they move from prospect to customer, to repeat-buyer. Once a customer buys from you, it is much more profitable to make efforts to keep that customer, than it is to acquire a new one, because there is now trust between you. If your customer is happy with your product, then that customer is much more likely to buy from you again in the future, much more likely than a new prospect would be. That's why customer relationship management is so crucial.

Don't badger your customers to death with every product and affiliate offer you come across, especially if the products are unrelated to the product the customer originally purchased. Email your customers ONLY when you have something good to give them, some really helpful information, or when you have a really good, high-quality offer that would interest that particular customer. For instance, don't email your Internet Marketing customer a "Free Gift Certificate" to your gift store.

Automate Your Customer Relationship Management

Well, how do you automate customer relationship management in your e-business? You use email, and a dynamic database. You use auto-responders to stay in touch. I'm not talking about your regular auto-responders that deliver a vacation or "out of office" messages while you're away, either. I'm talking about sequential auto-responders.

Use Sequential Auto-Responders In Your e-Business

Sequential auto-responders allow you to pre-format and load a series of pre-typed messages to your prospects and customers. You benefit by not having to follow-up with these customers manually each time. Instead, your auto-responder delivers your messages on a timed interval set by you. To your customer, it looks as if you sent out each message yourself. This way, you stay in touch with your customer and not let them forget about you. When they have a need for one your products or services, your business will hopefully come to mind first and they will re-visit your site directly or by clicking a link in one of your emails, as a loyal repeat customer.

Personalize Your Messages for a Warm Feel! (Mail Merge)

Most decent auto-responders have mail-merge capabilities. This is the ability to merge personal information into your emails, like your customer's first and/or last name or their email address, etc. This personalizes your email messages even further and gives your customer some "warm and fuzzies". What's more you set all this up just one time, and any new prospects or customers will get the same message series without you having to lift a finger.

If the sequential auto-responder you're using has mail-merge capabilities, then it will automatically take that customers name and incorporate it into the email series you have set up. Usually the auto-responder service you're using will have some sort of tokens set up for this purpose. Look at the example below. Let's say your customer or prospect's name is Bob.

Hello, $firstname, - That translates into: Hello, Bob.

You could also do this with a customers email address too, like "$email". The token would be replaced with the customer's email: bob@bob.tld













Do you see the power of mail-merge?

Use Lead Capture and Subscription Boxes

For instance, you could set up a simple box on your sales or download page that asks the customer for his/her name and email address in return for some free product, or simply just to subscribe to your newsletter. If you set up a page specifically for this purpose this is called a "lead capture page". The information entered by the customer into your subscription box can be mail merged into the follow-up messages sent by your auto-responder.

Stay In Touch

Keep in contact with your prospects and customers. Set your auto-responder series to deliver your messages over an extended interval. There are several e-books and articles dedicated to this topic; however, if you want the first, most informative and still the king of auto-responder help, get "AutoResponder Magic". This e-book once sold for about $17, but you should be able to find it free many places on the 'Net. It has a plethora of information regarding auto-responders, as well as many examples you can build from.

What Travel Agents Need to Know About Corporate Travel Today

This is rightly named as the age of traveler-centricity and with the evolution of the new era of personalized travel; it is leading to research and development of a host of new so-called intelligent services. The command-and-control perspectives of traveling have changed a lot from the past and the focus has shifted more on the traveler and the productivity of each trip. It has become essential to maintain that the travelers have the greatest return on investment on each trip. New generations of young employees and managers, who have been growing up and dwelling in a digital age, are moving up the ranks as travelers. It has become essential to recognize the need for greater flexibility acknowledging that the employees who travel on corporate trips also consider a percentage of their trip to be a leisure outlet. With increasing globalization and rise in companies sending their staff overseas to network and connect with their offshore prospects/customers/suppliers, corporate travel is a highly profitable tourism segment. Before we talk about how tourism companies can better cater to business travelers, let us first look at why they prefer to use specialized corporate agencies over traditional agents

Why do businesses use Corporate Travel Agencies?

This might be the most basic question for a travel agency as to why they need to use agencies specializing in corporate travel when there are plenty of regular travel agents in the market. Here is the importance of corporate travel agencies who have online systems which allow business travelers access to their complete itinerary.

The following information is at the fingertips of the CTAs:-

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  full business itinerary details














• 
  
  
  
  
  
  
  
  
  
  
  
  
  up-to-date tracking details of flights (including delays or rescheduling)














• 
  
  
  
  
  
  
  
  
  
  
  
  
  transparent details about additional costs such as baggage fees or in-flight fees














• 
  
  
  
  
  
  
  
  
  
  
  
  
  travel alerts, if any, in the destined area














• 
  
  
  
  
  
  
  
  
  
  
  
  
  complete and up-to-date details about the visa procurement policies and identification required














• 
  
  
  
  
  
  
  
  
  
  
  
  
  currency requirement and conversion rates

What do corporate clients expect from Corporate Travel Agencies?

Negotiated Fares

The Corporate Agencies tend to have tie-ups with hotels, car rentals, flights etc. giving them access to lower fares which can be used only by the frequent business travelers. Discounted prices are not the only advantage though as they also offer flight upgrades, room upgrades, and VIP check-in lines as required.

In-depth information about the travel industry

Corporate travel agents have access to many travel resources and most importantly, quickly, than any other leisure travel agent. Additional information helps to make the business trips convenient and comfortable.

Changes in Itinerary

When an airline ticket needs to get rescheduled or cancelled, chances are the airline or the online service provider will charge lofty fees. When booking with a corporate travel agent, most of the times schedule changes can be done at zero or minimal extra charges.

Viable emergency contacts

It is important for the business travelers to reach the correct person at the need of trouble. Corporate travel agents have the experience and professionalism to relieve stress for both the traveler and the company.

What you need to consider as corporate travel increases?

Business Travel Barometer reported that corporate travel is witnessing an accelerated growth. However, when poorly managed, it may be no longer an advantage to companies and may, in fact become a burden. There are some factors which the corporations and CTAs must consider to get the best out of the time spent traveling.

Adopting a travel policy

The corporate must define a travel policy which is applicable to and respected by travelers at all levels. This policy should be used to establish the standards which will help to track the improvement of business travel. It will eventually help to reduce the costs of the entire package.

Do not limit the traveler's autonomy

The management is responsible for budgeting the travel policy which helps to improve cost management however, it is also essential to give a degree of autonomy to the traveler. The policy should be flexible enough to allow the employee to adapt the trip as per the situation.

Traveler's security should be a major concern

Business travelers need to have security in place. The company needs to stick to its definition of standards to ensure the employee's integrity. The CTAs should have reliable partners (travel insurance, airlines, hotel chains etc.).

Mobility and automation

To optimize time and ease the processes, the administration of management platforms should have automated processes. This means they should adopt mobile solutions where search options, travel alerts, ticket reservations etc. can be accessed quickly, easily and on the go.

Corporate Travel Trends in 2016

Corporate travel trends tend to change regularly. 2016 has also not been any different and the travel management companies (TMCs) and corporate travel agencies (CTAs) are quite focused to provide steady if not strong axis all over. A growing MICE sector, investments in mobile and big data and enhanced focus on duty of care are some of their areas of focus.

Rising prices

The consolidated buzzword among global suppliers, airfares, hotel rates etc. is the rising fares. It is sometimes the move of the suppliers to generate discounts which encourage travel if there is a strong decline in demand. A positive 2016 world economy has been bringing an increase in air fares of a few percentage points, hotels are expected to see 4%-6% rise in average global rates and the competition will remain moderate in the car rental services.

Duty of care

Risk management is one of the major points of emphasis for corporations. Corporate customers are allowing new policies and improved technologies to monitor employees' location in case of an emergency, especially when they are travelling to foreign destinations. For instance, Concur Risk Messaging helps to identify the travelers moving around in the world and alerts them with alternate travel arrangement as and when needed.

Focusing on MICE

Meetings industry is a major growing sector and the corporate travel trend is developing on it. The corporate travel agencies should better start aligning the various meeting procurement methodologies with its transient travel sourcing. One of the ways could be to broaden the variety of meeting services by incorporating incentive trips within it.

Investing in technology

A sharper focus on increasing value and becoming more traveler-centric can be done by bringing in mobile friendly technologies. Mobile and big data are definitely the two most significant technological investments which any corporate travel agency must focus to make their platform more appealing.

Business travel analysis after Brexit

Following Brexit, ACTE and CAPA shared their speculations. According to them, the greatest short-term effects on the travel industry will come from the weakening of the pound against other world currencies. Greeley Koch, executive director for the Association of Corporate Travel Executives said that the business travel industry will trend on currency fluctuations; with some companies taking advantage of the weaker pound and traveling more, while others may withhold business travel until world markets find their own level.

Impact of terrorism on corporate travelers

Travel policy makers and administrators need to be guided by rising terrorism scare. For executives and staff undertaking travel on behalf of businesses, the travel agents and corporate travel agencies (CTAs) should prove the reassurance for their safety through the travel policies. It is more than likely that the surveys conducted over corporate travelers reflect the general concern of the global business travelers about the spate of terrorism. However, there is no denying the fact that terrorist threat is changing the patterns of business travel. The key impact of this is to keep in mind that the companies providing travel services for business travelers need to enhance their focus on security and the associated risks in delivering the services to corporate clients. According to a recent finding, travel managers have higher estimation of their policy's effectiveness in addressing risk compared to skeptical business travelers.

Concluding

Although the corporate travel sector has continued to progress, there are a plethora of challenges faced by the industry. A rapidly changing consumer market, the emergence of new business models, the impact of technology, man-made and natural crises are some of the fulcrum points that need to be considered before planning corporate trips.