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Thursday, January 17, 2019

There Are So Many Ways to Make Money From Home - How Do I Find the Right One For Me?

You have found so many ways to make money from home. How do you find the right one for you? If you've been looking for a way to make money from home, you're probably inundated with tons of sales offers, e-mails, phone calls, etc. There are so many options! How do you know what will work and what will not? What is the right thing to do? You can quickly become overwhelmed and then you will not know which direction to turn or what to do. You can experience "information overload" The best way to get over this is to decide what you want from an online business. Look for something that will fit your lifestyle, your goals, and your schedule.

See if you can come up with a list of things that you want in an online business. Write it down. As you look at different offers, you can then evaluate them by the list you have made and you will be able to eliminate all the offers that do not fit your requirements. To help you get started, here are the things that I looked for when I went through this process.

1. I did not want a get rich quick scheme. I'd seen hundreds of them on the Internet. I wanted a good solid business that I could run from home and make a good living with. I did not expect to get a check in the mail next week for a million dollars after just putting my e-mail address on someone's list. I knew I had to put in some work and some effort. I wanted to earn the money. I was not looking for a lottery ticket. Get rich quick schemes never work.

2. I did not want Multi Level Marketing business. I hate having to sell to friends and family. I did not want to make sales because a friend was tying to help me out because of our relationship. This is no way to run a business. I wanted something I could market on the Internet to people who were looking for whatever I was selling. This is the way a real business works.

3. No personal selling. I'm not a great salesman. I did not want to have to continuously sell people on my product or spend a lot of time on the phone. I wanted people to already be sold. I wanted people to just come to me and say, yes, I want it.

4. I needed a great support system. I was a total newbie when it came to Internet marketing. I knew how to send and e-mail and surf the web, but that was it. I needed help getting an online business up and running and help with marketing online. I wanted to know that there was a real live person I could call for help and advice if I needed it.

5. Great business system. I knew a lot about business, because I've been running businesses for over 30 years, so I know what makes a viable business. I knew what components I was looking for, what would make it a complete system. I wanted a proven system that others had used and been successful with. I was looking for a system that I could just step into and follow and find a winning business plan. When you have a great business system to follow, your chances for success skyrocket. Look at franchises like Starbucks, McDonalds, Subway, they have the business plan all figured out. If you follow their lead, you have a money making machine.

6. Multiple streams of income and back end sales. Any business that has many ways to make money within the same system is going to be that much more profitable. Once you have a customer, if you can turn them into a repeat customer, your business is going to be that much more profitable. You will not have to constantly be looking for new customers. Your old customers will come back and pay you over and over. That is one of the secrets of a successful business.

7. I love helping people. It brings great satisfaction. I'd like to use the knowledge I've acquired over the years to help others. There have been people who have helped me along the way and I've like to pass that along by helping others.

8. I wanted a great product, one that was unique, that people could not buy at the corner store. I wanted a product that I felt would help other people. I did not want to feel like I was ripping anyone off. I wanted to know that people who purchased my product could be preferred by it. It could make their lives better. That was important to me.

9. My family. The most important thing I was looking for was something that would work for my family. I'm a mother of 6 children and I home school. I still have 3 children living at home and one left in home school. But even having one in home school takes a lot of time. I have a home and a husband and I wanted to have the time I needed to be a good wife and mother. This is my top priority. I needed a business I could run that would not take over my life. That would not require all my time and attention. I wanted something that I could work on for a few hours a day, at my convenience, then not worry about the rest of the time.

It took months of research looking at all the ways to make money from home to find the right one for me. I finally found the right one that fit all my requirements. It is the perfect business for me and for my family. I work a few hours every morning, and then I'm free to be a mom the rest of the day. I never have to worry about my business on weekends or holidays. I can go on vacation without a second thought about my business. It keeps on going when I'm away. It is amazing! And it works!

Money is just a tool. Money is not my end goal in life. Money is a means to an end. If you are sick of worrying about money, living paycheck to paycheck, wondering how you are going to pay the bills, then change things! Do it! If you are ready to have a better life for you and for your family, do something about it! I did it and so can you.














Sunday, January 13, 2019

How to Make Email Marketing Works for Your Business

Topic 1 ~ Your Email Subject Lines ~

How To Write A Good E-mail Subject Lines That Works?

Here are the 5 tips:

1. Ask a question. One of the best ways to get a reader's attention is to ask a question. But like a trial lawyer questioning a witness on the stand, make sure it 'll get you the response you're looking for. "What's the best way to grow your business?" is a great subject line for business owners. After all, what business owner would not want to grow his or her business? Or let's say you run a health club. An e-mail with the subject line, "How can you lose 5 pounds in one month?" would certainly be compelling. It's important your question to be relevant to your audience.

2. Be a tease. A clever subject line can be enticing. When it's done right, reader curiosity is piqued. They want to know more - and they'll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, "You're not going to believe your eyes" as a teaser to introduce a new addition to their product line.

3. Tell it like it is. Often, what works best is to say exactly what you want your reader to know. Examples of this straightforward approach are, "Sale on all sweaters this weekend," "Master jazz pianist plays live this Friday" and "The seven secrets of a profitable business." This just-the-facts approach works especially well when you can appeal directly to your audience's interests. It's also the best approach to use when you send a newsletter.

4. Remember "WIIFM". When a person gets your e-mail, the first thing they consider is "what's in it for me?" They have a decision to make. Do they open your e-mail, leave it for later or delete it? If there is not something about the subject line that lets them know why it's worth their precious time to see what's inside, then the choice will be clear. Keep WIIFM in mind when creating every aspect of your e-mails, including the offer, content, images - and most definitely the subject line. It's all about them. They know that; just make sure you know it, too.

5. Get personal. The more you can make each contact feel you're speaking directly to them, the more effective your communication will be. Whatever style of subject line you use, you can make it personal by using the word "you." Professional copywriters know the secret of using this powerful little word. Just look at the advertisements, mail and e-mail you receive. A few examples are, "Find the right swimsuit for you," "You can save 50 percent on travel," and "You're look phenomenal in a custom-tailored suit." "You" is ideal, but "your" works too.

6. Not sure which approach is right for you? Try them all, and then show a friend or colleague to get their feedback. Pick the one you believe will be most effective for your audience. Whichever approach you choose, it's always worth spending the time and effort to write a great subject line. Because if your readers do not open your e-mail, they'll never have the chance to read the important message you've created for them inside.

Topic 2 ~ Increase Click-Through Rate (CTR) ~

How to Increases Click-Through Rate (CTR)?

Here are some guidelines:

1. Include a feature, a benefit, and an advantage in the opening. This needs to be used in a subtle way, but in the opening you're really doing a small marketing job for this issue of your email newsletter. Highlight an article or two that are important, explain what you're providing the readers that they will not get elsewhere, and tell them what the benefit will be. A great example is something like "Nokia and Sprint announced second quarter earnings today. Learn what our Wireless Week experts say about the results, and what effect you can expect them to have on the industry at large."

2. Put the email newsletter in the context of your readers' day. This goes hand in hand with the last point. Your readers are busy, and if you can make a compelling case for why they should stop what they are doing and take a few minutes now to read your email newsletter, you'll get them in. We recommend editors reference important events, upcoming trade shows, or other things that say to the reader "You will find it worthwhile to stop and read this email newsletter now, because the information in it will help you stay on top of your business."

3. Keep it fresh. Do not craft a "perfect paragraph" and use it issue after issue after issue. One of the keys to success is to keep the copy fresh and highlight items in that issue of the email newsletter. If you use the same generic language repeatedly, people will stop reading it and it'll be a waste of your time.

4. Keep it short. This is critical. We recommend no more than two to three sentences - just enough to get them interested and pull them in to read the rest of your email newsletter.

Try it out and see the results! This is just one of the simple things you can do to engage your reader and optimize your CTR.

Topic 3 ~ Killer Email Sales Letter ~

How to Write Killer Email Sales Letter That Get Results?

Here are what we've found works best. Use these tips correctly and your results will skyrocket.

1. Your email "from" sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.

2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can not be, do not send an email until you have something beneficial to say.

3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial "what's in it for me?" test.

4. The copywriting tone and language should be personal and conversational, instead of stuffy and "corporate".

5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.

6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.

7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.

8. Include "Email this to a friend" service in all your communications for pass along and viral marketing.

Topic 4 ~ Good Call-to-Action ~

Get More Clicks With a Good Call-to-Action!

The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient. They are:

1. What you want them to do

2. Why they should do it, and

3. How to take that next step.

Whatever action you want your recipients to take, you can make it happen more often with a good call-to-action. First, decide what you want them to do:

1. Buy something

2. Sign up for a service

3. Fill out a form

4. Read an article or get more information

5. Visit your website or store

6. Make an appointment

Etc ...

Then, make sure you incorporate these 6 characteristics to get the results you're looking for. Make your call-to action:

1. Visible - People read, react, make decisions and take action differently. Some make decisions right away ("You had me at hello.") And some need more details ("I'm from Missouri."). Place call-to-action links in the beginning, middle and end of the email so that recipients can click whenever they are ready.

2. Clear - Stick to simple words, short phrases, bulleted benefits and paragraphs of 1-3 short sentences. Include appropriate graphics and cut the clutter by making effective use of white space.

3. Compelling - Use action-oriented verbs and phrases: "buy now," "call today," "save" and so on.

4. Rewarding - Offer an incentive or reward for action. For example, "Act now and also receives ...," or "the First 100 responders will be entered into a raffle to win ..." The giveaway, or prize, you choose should be closely related to your product or service. That way, you will be targeting customers who are interested in what you have to offer, not just the latest gadget.

5. Urgent - The longer an email sits in an inbox, the less likely it is to be acted on. Create a sense of urgency to get a more immediate response. Try limiting the offer to a specific time period, to the "first 50 customers," "while supplies last," etc.

6. Direct - Your call-to-action links should go to the appropriate page on your website with more details on the specific product or service you're promoting. If you do not have a website, the call-to-action might be store locations to visit or a number to call for an appointment.

Keep in mind that, in addition to repeating your call-to-action, you can vary your call-to-action to appeal to different types of buyers (and to fit your sales cycle). For example: "Click here to buy now" will naturally work better with loyal customers. The softer, "Click here to learn more" may be better for newer prospects.

Topic 5 ~ Avoid Common Pitfalls ~

Read Your Email Message Backwards to Avoid Common Pitfalls

Here are some common problems to look out for:

1. Misspelled words - It's a good idea to spell-check a document, but it's not enough. A spell checker will not catch every error.

2. Wrong word used - This is why a spell checker is not enough. A spell checker will only flag words it does not recognize. It can not tell if a legitimate word is used incorrectly. Some words commonly confused: accept, except; your, you're; then, than; there, their, they're; cite, site, sight; lay, lie; loose, loosen, lose. Also, look out for missing "r" in the word "your." It's easy to overlook a sentence such as "Visit our Web site now to receive you free copy."

3. Grammar error - Again, if you know you're not a good writer, have someone else look your writing for grammatical errors. Mistakes make you look bad.

4. Punctuation error - This is another area where you'll benefit from a review by someone who knows their stuff. If you're determined to do it yourself, purchase a good grammar or style book. One of the most common punctuation problems: Too many stupid commas!

5. Vague or confusing statement - Make sure every sentence is crystal-clear. You do not want your promotional message to raise more questions than it answers.

6. Ilogical statement - Read over what you have written slowly. At the end of each paragraph, ask yourself: "Did that make sense?" Rewrite so that it does.

Topic 6 ~ Frequency of Sending Emails ~

How Often (Frequency) Should You Send Email?

There's no quick answer to the frequency question. It depends on the goals for your email and the type of content you send. Some rough guidelines:

1. Mail at least once a month. Mail less often than this, and you risk being forgotten by recipients. Monthly is the bare minimum if you want to keep your brand or company name top of mind (a common email goal).

2. Let content be your guide. Look at what you provide readers and you'll get a feel for proper frequency. Analyze how often the information changes and how quickly readers must receive it to act on it.

3. Work within your resources. A daily email requires many more resources than a monthly. Better a well-done monthly email than shoddy weekly or daily. It's recommended to start with a monthly. Once that's going smoothly, they can think about moving to weekly. You need to walk before you can run!

4. Watch for trends. Declining response, open, and click-through rates can be signs of list fatigue. Although some decrease is normal, watch carefully and cut back frequency if you see a problem. Do not assume if the unsubscribe rate is stable you're OK. Many people prefer to forward email directly to their delete folder rather than unsubscribe.

Topic 7 ~ Understanding Spam Filters ~

Understanding Spam Filters to Avoid Your Emails Get Junked!

If you send email campaigns long enough, you will inevitably run into spam filter issues. On average, you can expect 10-20% of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. Unfortunately, there is no quick fix. If you want to avoid getting your emails junked by spam filters, you have to understand how they work.

Generally speaking, spam filters look at a long list of criteria to judge whether or not your email is junk. For example, they might look for spammy phrases like "CLICK HERE!" Egypt "FREE! BUY NOW!". They'll assign points each time they see one of those phrases. Certain criteria get more points than others. Here's a sample of criteria from Spam Assassin, one of the most popular spam filters out there:

o Talks about lots of money (.93 points)

o Describes some sort of breach (.32 points)

o Looks like mortgage pitch (.297 points)

o Contains urgent matter (.288 points)

o Money back guarantee (2.051 points)

o Why Pay More? (1.249 points)

It's easy to use "spammy" keywords in your email without even knowing it. Here are some common ways marketers unwittingly trigger spam filters with their campaigns:

1. Using spammy phrases, like "Click here!" Egypt "Once in a lifetime opportunity!" too many times in your email. Sometimes, you can not avoid phrases like "FREE SHIPPING!" but use them sparingly, and do not do anything else risky.

2. Going crazy with exclamation points !!!!!!

3. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL

4. Coloring their fonts bright red, or green

5. Coding sloppy HTML (such as converting a Microsoft Word file to HTML)

6. Creating an HTML email that's nothing but one big image, with no text (since spam filters can not read images, they assume you're a spammer that's trying to trick 'em)

7. Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)

Topic 8 ~ Why Email Marketing Does not Work? ~

If Your Email Marketing Does not Work, Think Again Why?

Before you arrive at the faulty conclusion that email marketing does not work, let's look at this from a different perspective for a moment that would make your emails ineffective.

First there's what you are writing in the body of the email. If this is your first attempt to get in touch with a prospect, what are you putting in the email? A dissertation? If it's longer than one or two paragraphs, it's too long. Look at your emails like an initial cold call. You need to laser in and deliver a compelling opening statement that's going to grab their interest and stimulate a conversation. Because there's no one to cut you off in an email or stop you from persistent pontification, people have a tendency to ramble on and on in an email, giving the prospect the life story of the product or service they want them to consider. Keep it short and focus on the one or two benefits, opening up the opportunity to have a dialogue. That's it.

Second, are you sending attachments in the first email? No attachments! It's hard enough sending an unsolicited email to a prospect. Now you're adding more barriers and increasing the opportunities of your email winding up in their spam box or junk email folder. Some people have filters on their email that if an attachment is sent it automatically gets deleted. No attachment until that information in the attachment is solicited by the person.

Third, html or text? Once again, with all the email filters people use today, you will increase your odds by sending a text message only rather than trying to get fancy with formatting, graphics and pictures. The prospect really does not care about how beautiful your email looks; they care about the core message. Beside, they will never even get a chance to see your beautiful masterpiece in an html email if it's winding up in the trash.

Finally, you are using way too many spam words. As mentioned, the largest enemy to email marketing or selling via email is the additional security that companies and individuals have on their network or computer. As such, the specific words you are using in the body of the email can be the culprit who is sending your email directly into the trash or spam box. In other words, you are using words that are often identified is spam and in turn, you email is getting flagged and deleted. Not even eye contact! The prospect is not getting a chance to, at the very least, see your email let alone read it and have a chance to respond accordingly.

Ending ~ Please Forward ~














Friday, January 4, 2019

6 Keys To Personal Success

(1) KEEP MONEY IN ITS PLACE: -

The love of money is a root of all innocent things, and by reaching out for this love some have stabbed themselves all over with many pains said the bible. Money itself is useful in many ways we need it to do and achieve many things, so the issue is not money itself but the love of money, the love of money makes one a slave to money and money in turn become one's master, people who avidly chase after riches as a key to success as the key to success are, in fact pursuing a mirage, including inviting disappointment they invite pains. For example, while ardently pursuing wealth, people oftaint sacrifice relationships with families and friends. Others forgo needed sleep if not because of work, then because of anxiety or worry. The sleep of a laboring man is sweet, whether he eats little or much, but the abundance of the rich will not allow him to sleep, "says Ecclesiastes 5:12.

Money is not just cruel master but a deceitful one as well. Jesus Christ spoke of the deceptive power of riches. In other words, riches promise happiness, but they do not deliver it. They just create a craving for more. The man who loves money can never have enough.

The love of money is self-defeating and extremely leads to disappointments, frustrations, or even crime. More closely linked to happiness and success are generosity, a forgiving attitude, moral cleanliness, love, and spirituality.

(2) CULTIVATE A GENEROUS DISPOSITION:

There is more happiness in giving than there is in receiving because you will always have some measure of happiness that you have helped you fellow human being, and the person you help will always remember you in prayer to God and will always pray for good things to come you and it will always come to you. While occasional giving can produce moment of happiness, a generous disposition can engender a state of happiness, of course generosity can be expressed in many ways, and often the most appreciated, is giving of oneself.

After reviewing several studies on altruism, happiness, and health, I concluded that being altruistic and extending help to others are associated with greater longevity, an improved sense of well being and better physical and mental health, including a reduction in depression.

Moreover those, who give generosity according to their means, do not suffer loss because of it. A generous man will prosper; he who is renews others will himself be refreshed said the scriptures.
Those who give generously according to their means do not suffer loss because of it. A generous man will prosper because he refreshes others, so he will always live prosperity; because he who refreshes others will himself be refreshed, that is the golden rule of generosity. In harmony with those words, people who are truly generous at heart-who do not give with a view to repayment- are appreciated and loved, especially God.

(3) Forgive

'' continue ... forgiving one another freely if anyone has a cause for complaint
against another. Even as Jehovah freely forgave you, so do you also forgive others as the creator forgive you? Nowadays, forgiveness is often thrust aside; people prefer getting even over showing mercy. The result? Insult trigger insult, and violence. The harm may not stop there. "In a study of more than 4,600 18- to 30-years old," says a report in the Gazette of Montreal, Canada, researchers "found that the more hostile, frustrated and mean-spirited the personality" was, the more unhealthy the person 'lungs were. In fact, some of the harmful effects were even greater than those for current smoker! Indeed, a forgiving attitude is not just a good social lubricant but also good medicine! How can you become more forgiving? Start by talking an honest look at yourself. Do you not upset others at times? And do you not appreciate their forgiveness'? So why not be generous in extending mercy to others? In this regards it is also important to develop self control. "Count to ten or in some other way give yourself time to cool off. 16:32 better than a mighty man that suggest success.

(4) Comply With God's Standards

The commandment of Jehovah is clean, making the eye shine. To making the eyes shine. To put it simply, God's standards are good for us-physically, mentally, and emotionally. Among other things, they shield us from such harmful practices as drug abuse, drunkness, sexual misconduct, and viewing pornography. The resulting harm from these may come in the form of crime, poverty, mistrust, family breakdown, mental and emotional problems, disease, and even untimely death. On the positive side, those who comply with God's standards foster wholesome secure relationships as well as self-respect and inner peace. At Isaiah 48:17, 18, God says that he is "The one teaching you to tread in the way in which you should walk." And he adds: "O if only you would actually pay attention to my commands! Then your peace would become just like a river, and your peace would become just like a river, and your righteousness like the waves of the sea." Yes, our creator wants the very best for us. He wants us to tread in the way "of real success. Take the example of a man named Stephen who happened to be a neighbor of one Mr. Friday, It all happened when Mr. Friday wife was allegedly sick and was diagnosed of cancer, Mr. Friday had no means of taking his wife to the hospital and needed to take his wife to the hospital because of the condition of the illness and he went to Mr. Stephen for help after explaining all he was going through, without much hesitation Mr Stephen rushed to Mr. Friday's house and the both of them took the woman to the hospital and this woman was in a state of jeopardy but because of the help of Mr. Stephen and offsetting of the bills was what what Mr. Stephen did, at the long run the life of Mr. Friday's wife was saved. Mr. Friday and his wife ever lived to appreciate the help and kindness Mr. Stephen showed to a family, so that after some years even when Mr. Stephen had no money, no job and every thing for him became up side down, and God had raised Mr. Friday.

(5) Show Unselfish Love

Love builds up can you imagine a life without love? What a hollow, unhappy existence that would be! "If I ... do not have love {for others}, I am nothing ... I am not profited at all," wrote the Christian apostle Paul under divine inspiration, the form of love here is not the sexual kind, which , of course, has its place. Rather, it is a richer more lasting love governed by godly principles. Such love helps us to be successful in our relationship with others especially in our relationship with family members. Couples should rejoice with each other in the bible truth, couples should be determined to resolve their marital problems in the spirit of love.

(6) Be Conscious of your Spiritual Need:

Happy are those conscious of their spiritual need. 5: 3) Unlike animals, humans have the capacity to appreciate spiritual things. Here, we ask such questions as, what is the purpose of life? Is there a creator? What happens to us when we die? What does the future hold? clearly, our creator wants more for us than temporary success for a mere 70 or 80 years. He wants us to be successful forever! So now is the time for to learn about your creator. Jesus said: "This means everlasting life the taking in knowledge of you, the only true God, and of the one whom you sent forth Jesus Christ." (John 17: 3) (John 17: 3) "As you gain that knowledge and apply it in your life, you will discover for yourself that the blessing of Jehovah ....... is what makes rich, and he adds no pain with it, so just apply the principles you just read and you will be on your way to success.














Thursday, January 3, 2019

Generate 49,784 Dollars Monthly - Turn Your Computer Into A Money Making Machine

When it comes to the 2017 and beyond, there is a new method and innovated way to earn income all from the comfort of your own home. This way I am talking about will allow you to turn your computer into a money making machine that can generate 5 digits or more for you every month. Most major companies around the world have changed every aspect of their business like marketing and their products and services. They market and put all their products and services on the Internet for the consumption of the masses.,

If you join a home business opportunity, in my opinion, you can generate 49,784 dollars or more for yourself every month for life. The way this is possible is by joining a home business opportunity. Home business opportunities are opportunities that award average people the chance to build their own brand all from scratch. Unlike starting your own company from a physical office or building, starting an online business is cheaper and can give you wallet-busting results.

Here Is The Way To Making 49,784 Dollars Or More Monthly

Home business opportunities come in all shapes and sizes. One opportunity may sell products to help the masses lose weight and another may sell home essential services like high-speed internet and cable. In addition, every opportunity that is legitimate comes with a compensation plan. A compensation plan is a general outline that displays how you will get paid. Home business opportunities allow you to make 49,784 dollars or more from home by selling products and services through a website.

Bonus Tip -

Most people fail every year when they attempt to build their own brand via this type of opportunity. The reason as to why they fail is simple. They fail because they are not educated properly. In addition, they are not determined, organized, and discipline. The phrase "Rome was not built in a day" has some relevance here. Do not expect to get a check within the first two years. the average person starts to see profits in the first two and a half years.

In order to see success in this type of business or any type of business is to educate yourself. You must take the time and figure out what type of opportunity you might want to join.

Luckily for you, there are organizations of experts who offer free reports to those who are dangerously curious in finding out what this industry is all about.

Obviously there are many resources on the internet but the important thing to take away is how to judge whether an opportunity is legitimate and if the compensation plan for this opportunity is fair.














Monday, December 24, 2018

Conquer Your Mind With Positive Thinking: Free Yourself From Depression, Worry, Anxiety, And Fear

Negative thoughts reduce energy in you and make you to lose focus The more you give in to your negative thoughts, the stronger they become. Likewise, a small positive thought can have the same effect blossoming into a beautiful outcome. Negative thoughts should be avoided at all cost. When we start to have negative thoughts, it's hard to stop them. And it's much easier said than done to shift your focus to positive thoughts. But it's the only way, especially if you want to avoid going down a path that is painful and unnecessary.

Please find below what I did that help me overcome my negative thoughts

I Exercise for at least 5 minutes early in the morning everyday

Any form of exercise is OK. It took my focus away from my thoughts and brought my attention to my breath. Exercise is very relaxing, which helped ease my mind. You could also practice Yoga. Yoga is one of the best exercises that get rid of negative thoughts in your mind.

I surround myself with positive people and I make friends with them.

When you are feeling depressed, or various negative thoughts just fill your heart, talk to people of integrity to help you. People have a huge impact on your life. "You are the average of the five people you spend the most time with," says American entrepreneur and motivational speaker Jim Rohn. With this in mind, you should think about the people you're spending time with the same way you think about what you eat and how you're exercising. Some people can be parasites. They suck out your happiness, energy and maybe some of your tangible resources as well. Some people will even help you to instinct negative thinking into your mind, so be very careful whom you associate yourself with. Who are good people by the way,

They are people that will inspire you to be a better person, provide you with motivation to achieve your goals, empower you to make the changes you need to succeed and cheer on your success.

In the workplace, good people tend to be productive people. They're organized, create schedules they stick to and don't get easily distracted from the end goal. And all this help you be more productive!

I Smile regularly

Smile regularly preferable every day. Smile prevents negative thoughts, improves your mood, helps reduce stress, and makes you more appropriate.

I change the tone of my thoughts from negative to positive.

For example, instead of thinking negative, I think positive. Always allow positive thinking to occupy your mind. Believe that God, our creator is always there for you, so why thinking negative. "We will face some challenges in our living situation, but we will come up with solutions that we will both be happy with."

I help people in need and in most cases solve their problems. Helping someone will help in removing negative thoughts from your mind, take the focus away from you and do something nice for another person. I decided to make a tray of food and donate it to the Salvation Army. It took my mind off of things and I felt better for helping someone else.

Remember that no one is perfect and let yourself move forward.

It's easy to dwell on your mistakes. I felt terrible that I acted this way and that I wasted our weekend. The only thing I can do now is learn from my mistakes and move forward. I definitely don't want to have a weekend like that again.

I sing especially gospel songs

I don't remember lyrics very well and it's probably the reason that I don't enjoy singing, but every time I do sing I always feel better. When we sing, we show our feelings and this provides an amazing stress relief.

I List five things that I am grateful for right now.

Being grateful helps appreciate what you already have. Here's my list: my children, health, a four-week trip to West African Countries, a new yoga class that I'll be teaching, and for my mom's speedy recovery from illness.

I Read positive quotes.

I like to place Post-It notes with positive quotes on my computer, fridge door, and mirror as reminders to stay positive. Also, I'd like to share with you a quote by an unknown author that was shared in a meditation class that I attended:

Watch your thoughts, they become words.

Watch your words, they become actions.

Watch your actions, they become habits.

Watch your habits, they become your character.

Watch your character, it becomes your destiny.

Prayer Points

O Lord, allow me to promote understanding and peace, and rid me of negative thoughts, in my mind in the name of Jesus Christ.

O Lord, let me understand that ignorance isn't bliss; allow me to be wise and steadfast

O Lord, help me see the good in life, and prevent me from thinking negative thoughts.

O Lord my Father, forgive me for my impure thoughts.

O Lord, turn me away from the darkest thoughts, that I may learn to view things in a different light.

You said to your apostles, "I give you peace, my peace I give you." Grant me peace, Lord Jesus.

O Lord, I pray to you, Lord, to let goodness reign in my heart and good thoughts in my mind.

O Lord, help me see my true calling. That I may discard the thoughts of taking my life because of all the failures I have done.

O Lord, may I learn to control my temper to avoid hurting others in what I may say or do that I could never take back.

With everything that happened in my life, I have become so bitter. I pray to learn to be free of this and live life with happiness in my heart.

I ask you, Heavenly Father, to put my thought processes in order so that faith, hope, and love will be in my main thoughts.

O Lord, help me, Lord, to think of and meditate on things that are pure, noble, true, and praiseworthy. Change my way of thinking, Father, as you mold my life into your ways.

Heal my thoughts, O Lord. Purify them, Lord Jesus.

Grant me peace of mind, so I may do your will, O God.

O Lord, free my mind of evil thoughts, and Cleanse me of negative and impure thoughts.

At times the Devil put negative thoughts into our mind.

Scripture: Isaiah 12:2 "God indeed is my savior; I am confident and unafraid. My strength and courage is the Lord, and he has been my savior"

At times, the devil apparently does put evil thoughts in our head, or even directly incites us to do evil. According to John 13:27, Judas made a secret arrangement to betray Jesus to His enemies. When Judas went to inform them where they could find Jesus, the Bible says that "Satan entered into him". Judas did not really believe John 12:6, the Bible let us know that Jesus was the Savior sent from God to save us from our sins. In fact, the Bible further says that Judas "was a thief; as keeper of the money bag (for the disciples), he used to help himself to what was put into it" The lesson is clear: The farther we are from God, the more vulnerable we will be to Satan's attacks.

Don't be like Judas, but make certain of your commitment to Jesus Christ. If you've never done so, turn to Him and by faith ask Him to come into your heart and life. Then ask Him to fill your mind with His truth and His Spirit every day. The Bible says in James 4:7 "Submit yourself, then, to God. Resist the devil, and he will flee from you"

Not all evil thoughts come directly from Satan, however. Often they come from within - from our own sinful hearts. When they do, ask God to cleanse your mind and fill it with Christ.

Prayer points

I decree and I declare that all negative thoughts from the Devil in my mind is removed right now by the power in the blood of Jesus Christ.

By the power in the blood or Jesus Christ, I bind and rebuke any demon that will try, have tried and succeeded to disturb our peace o mind by polluting mind our soul and body in the name of Jesus Christ.

I command you Evil and Misfortune to live me a lone so that I can get rid of any type of hardship caused by you, nature and circumstances which includes financial hardships, emotional battles, spiritual burdens, frustrations caused by you right now in Jesus name.

O Lord, my Father, I ask for healing, abundance of blessings and miracles to reinstate what I have lost, I regain confidence in God and His people and I live peacefully without the fear of people's evil thoughts, words, deeds and even bad spirits in the name of Jesus Christ.

I bind and rebuke any evil and misfortune that would try to come against my prayer for the goodness of my soul, sound finances, great health, and peaceful living in Jesus name.

I pray and command that anyone or any spirit who causes trouble will never come back to hurt me, to take anything from me, never come back to my life as thieves, blasphemer, and nature's wrath in the name of Jesus Christ.

O Lord my Father, help me to renew my life for your glory and salvation of my soul. Help me to forgive and forget all the evil done against me in Jesus Name.

O Lord, I claim and proclaim the richness of life here on earth as well as in heaven.

O Lord, I claim and proclaim, peace, contentment and true happiness from within.

O Lord, I claim and proclaim, freedom from fear the of the unknown.

O Lord, I claim and proclaim complete confidence and dependence on God. I will be triumphant in life without the evil works, thoughts and doings.

O Lord, I claim and proclaim that I will all live with the abundance of God's provisions and promises as wealthy children of God who inherited His choicest blessings and the salvation of souls.

O Lord, I claim and proclaim that I am accepting Jesus as my Lord and personal Savior and through baptism I became son/daughter of the Father.

I thank You, Heavenly Father for Your Love. I thank You, Holy Spirit for empowering me to be aggressive against Satan and evil spirits. I thank You, Jesus, for setting me free. I thank You, Mary, for interceding for us with the holy angels and the saints.

O Lord Jesus, fill me with charity, compassion, faith, gentleness, hope, security, humility, joy, kindness, light, love, mercy, modesty, patience, peace, purity, tranquility, trust, truth, understanding, and wisdom. Help me to walk in Your Light and Truth, illuminated by the Holy Spirit so that together I may praise, honor, and glorify Our Father in time and in eternity. For You, Lord Jesus, are, "... the way, the truth, and the life" (John 14:6 ), and You "... have come that I might have life and have it more abundantly" (John 10:10 ).

How can your brain stay positive? The following exercises will help.

Be thankful every time, show gratitude,

"Gratitude is the quality of being thankful; readiness to show appreciation for and to return kindness. When you wake up each morning, make it a habit to write down at least three things you're grateful for. It can be anything from family and work to a good night's rest or the morning sunrise - whatever is positive in your life deserves a little thank you note from your soul. If it's difficult to think of something right away, realize that something JUST happened that you can be grateful for... you woke up today. Not everyone gets that opportunity.

Balance your mind with many activities

You can find balance in many activities, such as yoga, meditation, deep breathing, walking in nature or any other activity that puts your mind at rest. When you the mind ceases, the soul is allowed to speak. The calming energy produced from a good centering exercise surrounds the body, bringing about an unshakable spirit that will surely help you stay positive.

How to Free Yourself from Anger

a strong feeling of annoyance, displeasure, or hostility. Anger is often nothing more than an intense emotion caused by an apparent injustice. The destructive outcomes of anger are well known. When even a slight annoyance arises, it is capable of growing quickly and overwhelming your state of mind.

Anger results in (1) a loss of perspective and judgment, (2) impulsive and irrational behavior that is destructive to both yourself and others, and (3) loss of face, compassion, and social credibility.

Anger is often pointless, as the following Buddhist parable will illustrate.

In the New Testament, Ephesians 4:26-27 advise, "In your anger do not sin. Do not let the sun go down while you are still angry, and do not give the devil a foothold."

Free yourself from anger

There is no benefit to anger at all. All anger can beget is negative energy, which can aggravate an already volatile situation. Anger can also impede sound judgement and inhibit your ability to consider the negative consequences of your abrupt reactions.

The next time you're angry, consider the following response:

Stop. Don't respond immediately. Walk away from the situation that has instigated your anger.

Breathe deeply. Become fully aware of your state of mind. Assess what's going on.

Calm down and compose yourself. Invoke mindfulness to appeal to your wisdom. Anger and other emotional arousals often stem from a lack of self-awareness or mindlessness, and can simmer down if you just wait long enough.

Consider the matter from other points of view. Ask if there could be other possible explanations for what happened.

Identify the reasons for your anger by asking three questions:

a. "Is this matter serious enough to get worked up about?"

b. "Is my anger necessary and warranted?"

c. "Will getting angry make a difference?"

Reflect about what response will be most effective. Try to develop a wise and measured course of action.

Idea for Impact: A low-anger life is a happier life

Patience is the definitive antidote to anger and aggression. With patience, you may not always be able to eliminate anger, but you can usually control it. Patience can build and fortify your intellectual and psychological resources.

As Proverbs 19:11 tells in the Hebrew Bible, "A person's wisdom yields patience; it is to one's glory to overlook an offense." Ultimately, developing greater patience enhances your romantic, personal, professional, and casual relationships-as well as that all-important relationship: the one you have with yourself.

How to free yourself from worry

Worry pollute your mind and it can never be positive, But in the last decade I have found several habits that have helped me to greatly decrease my worrying and to more easily handle such thoughts when they pop up.

1. Most of things you worry about have never happened.

I love this quote by Winston Churchill:

"When I look back on all these worries, I remember the story of the old man who said on his deathbed that he had had a lot of trouble in his life, most of which had never happened."

I have found it to be very true in my own life.

So when you feel worries starting to pop up ask yourself this:

How many of the things I feared would happen in my life did actually happen?

If you are anything like me then the answer will be: very few. And the very few ones that actually happened were mostly not as painful or terrible as I had expected.

Worries are most often just monsters you build in your own mind.

I find that asking myself this question regularly and reminding myself of how little of the worries that actually came to life makes easier and easier to stay calm and to stop a worried thought before it becomes a big snowball of negativity.

2. Avoid fears. Be bold, don't be afraid of anything. Believe in God at all times. When fears feel vague in your mind, when you lack clarity then it is very easy to get lost in exaggerated worries and disaster scenarios.

So find clarity in a worry-inducing situation by asking yourself:

Honestly and realistically, what is the worst that could happen?

When I have answered that question then I follow it up with spending a bit of time on figuring out what I can do about it if that pretty unlikely thing happens.

In my experience, the worst that could realistically happens is usually not as scary as what my mind could make up when it is running wild with vague fears.

Spending a few minutes on finding clarity in this way can save you whole lot of time, energy and suffering.

3. Don't try to guess what is on someone's mind.

Trying to read someone's mind usually doesn't work too well at all. Instead, it can very easily lead to creating an exaggerated and even disastrous scenario in your mind.Communicate and ask what you want to ask. By doing so you'll promote openness in your relationship and it will likely be happier as you avoid many unnecessary conflicts and negativity.

4. In a situation you cannot think straight, say stop, don't say anything

From time to time when I am hungry or when I am lying in bed and are about to go to sleep I can become mentally vulnerable. And so worries can more easily start buzzing around in my head.

5. Remember, people don't think about you and what you do as much as you may think. They have their hands full with thinking about what other people think of them. And with thinking about what is closest to their hearts like their children, pets, a partner or the job or school. So don't get lost in worries about what people may think or say if you do something. Don't let such thoughts hold you back in life.

6. Work out.

Few things work so well and consistently as working out to release inner tensions and to move out of a headspace that is extra vulnerable to worries. I also find that working out - especially with free weights - makes me feel more decisive and focused.

7. Share your worry with someone close to you. This is one of my favorites. Because it tends to work so well. By letting someone close to you know about your worry, it becomes a whole lot easier to see the situation or issue for what it really is.

Just venting for a few minutes can make a big difference and after a while you may start to wonder what you were so worried about in the first place.

If you do not have anyone to talk to at the moment about the worry bouncing around in your mind then let it out by writing about it. Just getting it out of your head and reasoning about with yourself either on paper or in a journal on your computer can help you to calm down and find clarity.

8. Spend more time in the present moment.

When you spend too much time reliving the past in your mind then it easy to start feeding your worries about the future. When you spend too much time in the future then is also easy to get swept away by disaster scenarios.So focus on spending more of your time and attention in the present moment.

9. Refocus on the small step you can take to move forward.

To move out the worried headspace I find it really, really helpful to just start moving and taking action to start solving or improving whatever I am concerned about.

Prayer Points

Father, I thank you so much for delivering me from the activities of the kingdom of darkness

Because, Jesus Christ has set me from the law of sin and death I commit to live free from worry in the name of Jesus,

I humble myself under your mighty hand that in due time you may exalt me.

I cast away from myself, my husband, my wife and children, - all my anxieties, all my worries, all my concerns - once and for all in the name of Jesus Christ.

O Lord, take wrong thoughts captive, because you care for me affectionately and care about me watchfully. You sustain me. You will never allow the consistently righteous to be moved - made to slip, fall, or fail!

O Lord, I cast down imaginations (reasoning's) and every high thing that exalts itself against the knowledge of you, and I bring into captivity every thought to the obedience of Christ.

O Lord, I lay aside every weight and the sin of worry. I run with patience the race that is set before me, looking unto Jesus, the Author and Finisher of my faith.

O Lord, help me fix my mind on those things that are true. I thank You Father, that You are able to keep that which I have committed unto You. I thank you for fixing my mind on those things that are true, honest, just, pure, lovely, or good report, virtuous, and deserving of praise. I will not let my heart be troubled.

I abide in Your Word, and Your Word abides in me. Therefore, Father, I do not forget what manner of person I am. I look into the perfect law of liberty and continue therein, being not a forgetful hearer, but a doer of the Word and, thus, blessed in my doing!














Tuesday, December 18, 2018

What Will Make Your Money Stick

I love traveling, but I also super love coming home! Especially to a place I have created that I love and where I feel great! I have been enjoying getting back into my regular self-care routine, working out and drinking green smoothies! No matter how hard I try to eat well, workout and moderate while I travel, I still come home feeling a little off. Managing expectations and realizing I will; A) drink more wine then usual, B) see more people than usual which is fun but does take extra energy, and C) not workout quite as much. Which is ALL okay. Let's cut ourselves an extra break this week in ALL areas of life. Here is a pic of Roxy the day after we got back :-) Walking her and being on the beach are two of my most favorite things to do. I hope you have a great weekend doing what you love too.

If you are having trouble getting your money to "stick", meaning it's not such an issue bringing it in, but more making it stay, then you will like this week's article! Read on to learn how to make it stick.

So what's preventing your money from sticking? Well, deep down you still have a block to creating the ultimate success level you desire for yourself. You do not believe you are worthy enough at a deep core level. Want to know a little secret? Most people do not feel good enough. It's the ego. That part of our mind telling us we're not good enough, smart enough, successful enough, etc. That when we hit X level we'll finally have made it and can feel good enough, only to find out we still do not feel good enough when we hit that amount. If we're in that place of never enough, we will never BE enough, then never creating enough. Many people create "just enough" regardless of the level they reach. We need to become aware of that thinking at the core and start moving it to a new and empowered thought system.

What's in your bank account directly reflects how you feel about yourself. Now, the amount you decide on is subjective. You get to decide what you want. Please do not pay any attention to people in this industry saying you have to be at X amount to be successful, or have X amount in the bank. It's up to you how much money you would like to earn and have in your bank account. It all comes down to what feels good and exciting for you. Be mindful of comparisons to others. This is about YOUR best life and no one else's. If you are not where you want to BE though, there is something else going on at a core level.

I also do not think most people are wired to ask for more than they need. There is some kind of guilty going on deep down. Like they will be a bad person if they ask for more. So they are in a perpetual slump of always having "just enough". Just enough to cover their current expenses and nothing more for things like traveling, saving and reaching their BIG lifestyle dreams. Oddly, as their business grows, so do their expenses, and even though they have more money, they still stay in "just enough" mode.

Here are some things to consider in order to break this pattern.

1. Know your numbers! You can not get to where you want to go, if you do not take a good look at where you are. Most business owners shy away from this and it's a huge disadvantage to their growth. What you track grows (because it's in the forefront of your awareness and focus). If you can look at it without judgment, you can use it just as a gauge as to how things are going. If you take it personally, which most people do mean it triggers poor feelings about themselves, then you definitely will not want to look at it. Because it does not feel good. How can you become empowered with where you are? In Rhonda Byrne's book the Power, she talks about having gratitude for paying your bills and what they have enabled you to do. Saying thank-you to your utility bills and even credit cards! What have opportunities have they allowed you?

2. Know you are not a bad person. Maybe you've made some poor choices, but look instead at what you have learned and how you can do things differently moving forward. You are in control. This becomes empowering.

3. Pay yourself first! So many people do not do this! They make sure everything and everyone else is covered first! This relates directly back to self-worth. Respect yourself enough to pay yourself first. If you do not take of you, who will? I recommend starting off with 10% of every dollar coming in off the top (gross).

4. Put this money aside in some type of savings that actually earns you money on your investment, and only touch it for appreciating assets. In other words, do not spend it on depreciating assets like things like cars and household emergencies. Another savings account can be set up for those types of expenses if you like. A client of mine calls this type of savings her Freedom Fund, and I just love that! It is helping her create freedom and has made saving a very empowered process as a result. I learned recently about a great investment platform, and I am going to introduce it very soon via webinar training so that you too can see if this is the right strategy for you. Stay tuned!

5. Have fun and watch it grow!














Monday, December 3, 2018

Rhetorical Devices in the Inaugural Address of John F. Kennedy

It is according to Aristotle that a speaker or writer has three ways to persuade his audience: The first kind depends on the personal character of the speaker; the second is on putting the audience into a certain frame of mind; the third is on the proof, or apparent proof, provided by the words of the speech itself.

One of the most influential people who made a memorable speech for the past century is President John F. Kennedy, a famous public speaker who wrote an inaugural address that contains a power to persuade a lot of people.

His well-known speech shows how his method of using the art of persuasive written or spoken discourse (Rhetoric) that an author or speaker uses to convey a meaning to the listener or reader contributions to the purpose or theme of his message for his countrymen.

Definition of Terms:

1. Alliteration : Repetition of consonant sounds at the beginning of words that are close to one another.

2. Allusion : A brief or indirect reference to a person, place, event, or passage in a work of literature or the Bible is supposed to be adequately well known to be recognized by the reader.

3. Amplification : An expansion of detail to clarify a point.

4. Analogy : A comparison between two things in which the more complex is explained in terms of the more simple.

5. Anaphora : Repetition of one or more words at the head of executive phrases, clauses, or sentences.

6. Anastrophe : Inversion of word order to mark emphasis.

7. Antimetabole : Reverasal or repeated words or phrases for effect.

8. Antithesis : Contrast within parallel phrases (not to be confused with the ordinary use of the word to mean "extreme opposite").

9. Assonance : Repetition of vowel sounds between different consonants.

10. Asyndeton : Absence of conjunctions.

11. Chiasmus : The reversal of grammatical order from one phrase to the next.

12. Climax : Consists of arranging words, clauses, or sentences in the order of increasing importance, weight, or emphasis.

13. Conduplication : Resembles anadiplosis in the repetition of a precedent word, but it repeats a key word (not just the last word) from a precedenting phrase, clause, or sentence, at the beginning of the next.

14. Consonance : Repetition of identical consonant sounds within two or more words in close proximacy.

15. Ellipsis : Any omitted part of speech that is easily understood in context.

16. Ethos : Makes use of what an audience values ​​and believes to be good or true.

17. Hyperbole : Deliberate exaggeration in order to create humor or emphasis.

18. Imagery : Lively descriptions which impress the images of things upon the mind using one or more of the five senses.

19. Logos : appealing to reason in a measured, logical way.

20. Metanoia : The qualification of a statement to either diminish or strengthen its tone.

21. Metaphor : Meaning or identity ascribed to one subject by way of another.

22. Oxymoron : Contraditory terms or ideas are combined.

23. Parallelism : The technique of arranging words, phrases, clauses, or larger structures by placing them side by side and making them similar in form.

24. Paradox : A statement that appears to contradict itself but that turns out to have a rational meaning.

25. Pathos : Appealing to the emotions.

26. Personification : The attribution of human qualities to a nonhuman or inanimate object.

27. Polysyndeton : Insertion of conjunctions before each word in a list.

28. Repetition : Word or phrase used two or more times in close proximacy.

29. Rhetorical Question : A question asked for rhethorical effect to emphasize a point, no answer being expected.

30. Sententia : The punctuation of a point with an aphorism.

31. Syntax : The grammatical structure of a sentence; the arrangement of words in a sentence.

32. Tricolon : A series of parallel words, phrases, clauses, or statements.

33. Zeugma : Includes several similar rhetorical devices, all involving a grammatically correct linkage (or yoking together) of two or more parts of speech by another part of speech.

Rhetorical Devices That Are Present In The Inaugural Address of John F. Kennedy:

* Alliteration

• "same solemn" (2nd sentence of the 2nd paragraph)

• "man holds in his mortal hands" (1st sentence of the 3rd paragraph)

• "for which our forebears fought" (2nd sentence of 3rd paragraph)

• "to friend and foe alike" (4th paragraph)

• "Whether it wants us well or ill" (5th paragraph)

• "Pay any price, bear any burden ..." (5th paragraph)

• "the survival and the success of liberty" (5th paragraph)

• "faithful friends" (1st sentence of the 7th paragraph)

• "colonial control" (1st sentence of the 8th paragraph)

• "Strongly supporting" (2nd sentence of the 8th paragraph)

• "break the bonds of mass misery" (9th paragraph)

• "sovereign states" (11th paragraph)

• "its writ may run" (11th paragraph)

• "the dark powers of destruction" (12th paragraph)

• "steady spread" (14th paragraph)

• "sincerity is always subject" (15th paragraph)

• "peace preserved" (9th to the last paragraph)

• "bear the burden" (6th to the last paragraph)

• "a grand and global alliance" (5th to the last paragraph)

• "high standards of strength and sacrifice" (1st sentence of the last paragraph)

• "Let us go forth to lead the land we love ..." (2nd sentence of the last paragraph)

* Allusion

• "I have sworn before you and Almighty God." (2nd sentence of the 2nd paragraph)

• "those who foolishly bought power by riding the back of the tiger ended up inside" (last sentence of the 8th paragraph)

* Amplification

• "Let both sides ... Let both sides ... Let both sides ... Let both sides (Paragraphs 16 to 19)

* Analogy

• "those who foolishly bought power by riding the back of the tiger ended up inside" (3rd sentence of the 8th paragraph)

* Anaphora

• "all forms of human poverty and all forms of human life" (1st sentence of the 3rd paragraph)

• "not because the communists may be doing it, not because we seek their votes, but because it is right" (1st sentence of the 9th paragraph)

• "To those old allies ... To those new states ... To those people ... To our sister ... To that world ... to those nations ..." (Paragraphs 7 to 12)

• "We shall not always expect to find them supporting our view. But we shall always hope to find them strongly supporting their own freedom" (2nd and 3rd sentences of the 8th paragraph)

• "both sides overburdened by the cost of modern weapons, both really alarmed by the steady spread of the deadly atom, yet both racing to alter that uncertain balance of terror that holds the hand of mankind's final war" (14th paragraph)

• "Let both sides ... Let both sides ... Let both sides ... Let both sides" (Paragraphs 16 to 19)

• "Not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden of a long twilight struggle, year in and year out" (6th to the last paragraph)

• "the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even sometimes in our lifetime on this planet" (8th to the last paragraph)

* Anastrophe

• "Dare not" (1st sentence of the 4th paragraph and 13th paragraph & 3rd sentence of the 7th paragraph)

• "This much we pledge" (6th paragraph)

• "Ask not" (26th paragraph)

* Antimetabole

• "Ask not what your country can do for you - ask what you can do for your country." (3rd to the last paragraph)

• "Let us never negotiate out of fear. But let us never fear to negotiate." (2nd sentence of the 15th paragraph)

* Antithesis

• "We observes today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "... not from the generosity of the state but from the hand of God." (2nd sentence of the 3rd paragraph)

• "Support any friend, oppose any foe ..." (5th paragraph)

• "United there is little we can not do in a host of cooperative ventures." Divided there is little we can do ... "(2nd sentence of the 7th paragraph)

• "Not because ... not because ... but because ..." (1st sentence of the 9th paragraph)

• "Let us never negotiate out of fear, but let us never fear to negotiate." (2nd sentence of the 15th paragraph)

• "Let both sides explore what problems unite us instead of belaboring those problems which divide us." (16th paragraph)

• "not a new balance of power, but a new world of law" (20th paragraph)

• "Not as a call to bear arms ... not as a call to battle .. but a call to bear the burden ..." (23rd paragraph)

• "I do not shrink from this responsibility - I welcome it." (2nd sentence of the 25th paragraph)

• "... ask not what you country can do for you, ask what you can do for your country." (26th paragraph)

• "ask not what America will do for you, but what together we can do for the freedom of man" (2nd to the last paragraph)

* Assonance

• "... the steady spread of the deadly atom." (14th paragraph)

* Asyndeton

• "We will pay any price, bear any burden, meet any hardship, support any friend, oppose any foe ..." (5th paragraph)

• "explore the stars, conquer the deserts, eradicate disease, tap the ocean depths" (2nd sentence of the 18th paragraph)

• "The energy, the faith, the devotion" (4th to the last paragraph)

* Chiasmus

• "Let us never negotiate out of fear. But let us never fear to negotiate." (2nd sentence of the 15th paragraph)

• "ask not what country can do for you - ask what you can do for your country" (3rd to the last paragraph)

* Climax

• "All this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even sometimes in our lifetime on this planet." (8th to the last paragraph)

* Conduplication

• "to help them help themselves" (1st sentence of the 9th paragraph)

• "good words into good deeds" (1st sentence of the 10th paragraph)

• "free men and free governments" (1st sentence of the 10th paragraph)

• "the instruments of war have far outpaced the instruments of peace" (11th paragraph)

• "absolute power ... absolute control ..." (17th paragraph)

* Consonance

• "Whether it wishes us well or ill, that we shall ..." (5th paragraph)

* Ellipsis

• "This much we pledge - and more." (6th paragraph)

* Ethos

• "Vice President Johnson, Mr. Speaker, Mr. Chief Justice, President Eisenhower, Vice President Nixon, President Truman, Reverend Clergy, fellow citizens: We observe today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning - signaling renewal as well as change. " (Paragraphs 1 & 2)

• "In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. (4th to the last paragraph)

• "With a good conscience our only sure reward, with history the final judge of our deeds, let us go forth to lead the land we love, asking His blessing and His help, but knowing that here on earth God's work must really be our own. " (last sentence of the last paragraph)

* Hyperbole

• "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burdens, meet any hardship, support any friend, oppose any foe to secure the survival and the success of liberty." (5th paragraph)

* Imagery

• "The torch has been passed to a new generation of Americans." (4th paragraph)

* Logos

• "old allies which cultural and spiritual origins we share" (1st sentence of the 7th paragraph)

• "new states whom we welcome to the ranks of the free" (1st sentence of the 8th paragraph)

• "people in the huts and villages of half the globe struggling to break the bonds of mass misery" (1st sentence of the 9th paragraph)

• "that world assembly of sovereign states, the United Nations" (11th paragraph)

• "nations who would make themselves our adversary" (12th paragraph)

* Metanoia

• "Now the trumpet summons us again - not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden of a long twilight struggle, year in and year out, "rejoicing in hope, patient in tribulation" - a struggle against the common enemies of man: tyranny, poverty, disease and war itself. " (6th to the last paragraph)

* Metaphor

• "We are the heirs of the first revolution." (1st sentence of the 4th paragraph)

• "Let the word go forward from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans ..." (2nd sentence of the 4th paragraph)

• "riding the back of the tiger" (3rd sentence of the 8th paragraph)

• "the bonds of mass misery" (9th paragraph)

• "the chains of poverty" (1st sentence of the 10th paragraph)

• "evolution of hope" (2nd sentence of the 10th paragraph)

• "master of its own house" (last sentence of the 10th paragraph)

• "balance of terror" (14th paragraph)

• "And if a beachhead of cooperation may push back the jungle of suspicion ..." (20th paragraph)

• "The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it - and the glow from that fire can truly light the world." (4th to the last paragraph)

Oxymoron

• "But this peaceful revolution." (2nd sentence of the 10th paragraph)

* Parallelism

• "We observe today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage" (2nd sentence of the 4th paragraph)

• "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burdens, meet any hardship, support any friend, oppose any foe to secure the survival and the success of liberty." (5th paragraph)

• "Let both sides explore what problems unite us ... Let both sides, for the first time, formulate serious and precise proposals for the inspection and control of arms ... Let both sides seek to invoke the wonders of science ... Let both sides unite ... "(Paragraphs 6 to 9)

• "United there is little we can not do in a host of cooperative ventures. Divided there is little we can do ..." (2nd and 3rd sentences of the 7th paragraph)

• "If a free society can not help the many who are poor, it can not save the few who are rich." (2nd sentence of the 9th paragraph)

• "sufficient beyond doubt can we be certain beyond" (2nd sentence of the 13th paragraph)

* Paradox

• "Only when our arms are sufficient beyond doubt can we be certain beyond doubt that they will never be employed." (2nd sentence of the 13th paragraph)

* Pathos

• "To those people in the huts and villages of half the globe struggling to break the bonds of mass misery ..." (1st sentence of the 9th paragraph)

• "he graves of young Americans who answered the call toservice surround the globe" (7th to the last paragraph)

• "The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it - and the glow from that fire can truly light the world." (4th to the last paragraph)

* Personification

• "With history the final judge of our deeds" (2nd sentence of the last paragraph)

* Polysyndeton

• "where the strong are just and the weak secure and the peace preserved" (9th to the last paragraph)

* Repetition

• "For man holds in his mortal hands the power to abolish all forms of human poverty and all forms of human life." (1st sentence of the 3rd paragraph)

* Rhetorical Question

• "Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assure a more fruitful life for all mankind? Will you join in that historic effort?" (5th to the last paragraph)

* Sententia

• "undo the heavy burdens ... (and) let the oppressed go free" (19th paragraph)

* Syntax

• "My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man." (2nd to the last paragraph)

* Tricolon

• "We observe today not a victory of party but a celebration of freedom - symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "Not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden of a long twilight struggle, year in and year out" (6th to the last paragraph)

* Zeugma

• "Now the trumpet summons us again - not as a call to bear arms, though arms we need - not as a call to battle, though embattled we are - but a call to bear the burden ..." (6th to the last paragraph)

Encapsulation of Findings:

John F. Kennedy used 33 different types of rhetorical devices in his inaugural speech. The most dominant rhetorical device that he used was the usage of alliteration.

Conclusion:

Through intensive analysis, it can be seen that it is evident that he has a goal of obtaining the audience's attention to listen and to understand his points in a meaningful way in the fields of writing and speaking.














Thursday, November 22, 2018

Honest Online Business - Can You Start One?

Why does it seem so difficult to find an honest online business? Do they exist, or are they all set up to take your money and give you nothing in return? Yes, they exist, and they actually are a lot more prominent that many people think. It's simply a matter of locating that real, authentic honest online business opportunity.

I see many people struggle to break into the online market place with a home based online business. There are really not that many things stopping any average person from creating success online. One of the major hurdles that I see people struggle with is the over abundance of information, which is mostly incomplete. They start signing up for all these courses and get rich quick business opportunities and soon they are walking around in a fog of information. The problem is they do not have the simple process to put all that information together and into practice.

It seems like many outfits offering business ideas and ways to make money online are trying to blow fluff and ensure that you do not get the full picture. As long as you only get part of the picture, you will keep coming back to buy more parts, hoping to put it all together. Again, this causes the fog that affects so many who are trying to succeed with an honest online business.

Well, there is hope, and you can get out of that fog. I have seen it happen many times, and the fix is ​​much easier than you may think. Simply start with action. Learning is great, but if you never apply what you are learning, you overload with information that is not completely processed. Start applying what you learn every day. Then those things very soon become second nature and the fog slowly starts to lift. Do not worry about making mistakes, or getting everything perfect. That will come as you put pieces of the puzzle together and clear your head of the unwanted information.

It is really important to remember that creating an honest online home business is simple. It does take work and effort as does any worthwhile thing in life. If you put in the time and effort you will see that marketing online is easy and certainly not complicated. It does not have all those challenges of a brick and mortar business, and it certainly does not have the costs associated with traditional business.

OK, so you say "yea, right. I've tried and it's not easy." With the right tools and education, it is very, very easy to do. Most fail because they do not get the proper information and education. They jump into an online business opportunity without getting the correct direction and help to put them on the right path. Please get the education you need, which is simple, and easy to if you take the time to find the right place that is going to educate you on the basics. Once you know the basics, the internet market place is yours to conquer as long as your running an honest online business.














Sunday, November 11, 2018

How to Design and Layout a Coffee Shop Or Espresso Bar

If you are planning to open an espresso bar/coffee shop, then developing an efficient store design and layout will be one of the most important factors in positioning your business for success.

Speed of service is critical to the profitability of a coffee business. An efficient ergonomic store design will allow you to maximize your sales by serving as many customers as possible during peak business periods. Even though your business may be open 12 to 16 hours a day, in reality, 80% of your sales will probably occur during 20% of those hours. Coffee is primarily a morning beverage, so your busy times of day (those times when you are most likely to have a line of waiting customers), may be from 6:30AM to 8:30AM, and then again around lunchtime. If you have a poor store layout, that does not provide a logical and efficient flow for customers and employees, then the speed of customer service and product preparation will be impaired.

Think of it like this; if someone pulls open the front door of your store, and they see 5 people are waiting in line to order, there's a good chance they'll come in, wait in line, and make a purchase. But, if they see that 20 people are waiting in line, there is a high probability that they may determine that the wait will be too long, and they will simply get coffee somewhere else. This is money that just escaped your cash register! And, if they come to your store multiple times, and frequently find a long line of waiting customers, they may decide you are not a viable option for coffee, and will probably never return. Poor design slows down the entire service process, resulting in a longer line of waiting customers, and lost sales. So in reality, your daily business income will be dependent upon how many customers you can serve during peak business periods, and good store design will be essential to achieving that objective!

The financial impact of a poor store design can be significant. For the sake of this example, let's say the average customer transaction for your coffee business will be $3.75. If you have a line of waiting customers each morning between 7:00 AM and 8:30 AM, this means you have 90 minutes of crunch time, in which you must drive through as many customers as possible. If you can service a customer every 45 seconds, you will serve 120 customers during this 90 minutes. But, if it takes you 1 minute 15 seconds to service each customer, then you will only be able to serve 72 customers. 120 customers x $3.75 = $450.00 x 30 business days per month = $13,500. 72 customers x $3.75 = $270.00 x 30 business days per month = $8,100. This represents a difference of $5,400 in sales per month ($64,800 per year), coming from just 90-minutes of business activity each day!

So how should you go about designing your coffee bar? First, understand that putting together a good design is like assembling a puzzle. You have to fit all the pieces in the proper relationship to each other to end up with the desired picture. This may require some trial and error to get things right. I've designed hundreds of coffee bar over the past 15 years, and I can truthfully tell you from experience, it still usually takes me a couple of attempts to produce an optimal design.

The design process begins by determining your menu and other desired store features. If you plan to do in-store baking, then obviously you'll need to include in your plan an oven, exhaust hood, sheet pan rack, a large prep table, and perhaps a mixer. If you plan to have a private meeting room for large groups, then an extra 200 sq. ft. or more will need to be designed-in, in addition to the square footage you are already allocating for normal customer seating.

Your intended menu and other business features should also drive decisions about the size of location you select. How many square feet will be required to fit in all the necessary equipment, fixtures, and other features, along with your desired seating capacity?

Typically, just the space required for the front of the house service area, (cash register, brewing & espresso equipment, pastry case, blenders, etc.), back of the house (storage, prep, dishwashing and office areas), and 2-ADA restrooms, will consume about 800 sq. ft. If space for extensive food prep, baking, coffee roasting, or cooking will be required, this square footage may increase to 1,000 to 1,200, or more. What ever is left over within your space after that, will become your seating area.

So, a typical 1,000 sq. ft coffee bar, serving beverages and simple pastries only, will probably allow for the seating of 15 to 20 customers - max! Increase that square footage to 1,200 sq. ft., and seating should increase to 30, or 35. If you plan to prepare sandwiches, salads, and some other food items on site, 1,400 to 1,600 sq. ft. should provide enough space to seat 35 to 50, respectively.

Next, you will have to determine the tasks that will be performed by each employee position, so that the equipment and fixtures necessary to accomplish those tasks can be located in the appropriate places.

Normally, your cashier will operate the cash register, brew and serve drip coffee, and serve pastries and desserts. Your barista will make all your espresso-based beverages, tea, chai, hot chocolate, Italian sodas, as well as all the blender beverages. If you'll be preparing sandwiches, panini, wraps, salads, snacks and appetizers, or will be baking on-site, then a person dedicated to food prep will be necessary. And, if you anticipate high volume, and will be serving in or on ceramics, a bus-person/dishwasher may be a necessity.

After you have determined what you will be serving, the space you will be leasing, and what each employee will be responsible for, you will then be ready to begin your design process. I usually start my design work from the back door of the space and work my way forward. You'll need to design in all of the features that will be necessary to satisfy your bureaucracies and facilitate your menu, before you make plans for the customer seating area.

Your back door will most likely have to serve as an emergency fire exit, so you'll need a hallway connecting it with your dining room. Locating your 2-ADA restrooms off of this hallway would make good sense. And, because delivery of products will also probably occur through your back door, having access to your back of the house storage area would also be convenient.

In the back of the house, at minimum, you will need to include a water heater, water purification system, dry storage area, back-up refrigerator and freezer storage, ice maker, an office, 3-compartment ware washing sink, rack for washed wares, mop bucket sink, and a hand washing sink. Do any food prep, and the addition of a food prep sink and prep table will be necessary. If doing baking, gelato making, full cooking, or coffee roasting, all the equipment necessary for those functions will also need to be added.

After all the features have been designed into the back of the house, you will then be ready to start your design work on the front of the house service and beverage preparation area. This area will probably include a pastry case, cash register(s), drip coffee brewer and grinder(s), espresso machine and grinders, a dipper well, possibly a granita machine, blenders, ice holding bin, blender rinse sink, hand washing sink, under counter refrigeration (under espresso machine and blenders), and a microwave oven.

If serving food beyond simple pastries and desserts, you may need to add a panini toaster grill, a refrigerated sandwich/salad preparation table, soup cooker/warmer, a bread toaster, etc. If you plan to serve pre made, ready to serve sandwiches, wraps, and salads, along with a selection of bottled beverages, an open-front, reach-in merchandising refrigerator should be considered. Serving ice cream or gelato? If the answer is yes, then an ice cream or gelato dipping cabinet will be necessary along with an additional dipper well.

Finally, when all the working areas of the bar have been designed, the customer seating area can be laid out. This will, of course, include your cafe tables and chairs, couches and comfortable upholstered chairs, coffee tables, and perhaps a window or stand-up bar with bar stools. Impulse-buy and retail merchandise shelves should be established, and a condiment bar should be located close to where customers will pick-up their beverages.

A quick word about couches, large upholstered chairs, and coffee tables. Living room type furniture takes up a lot of space. If you plan to be opening evenings, and will perhaps serve beer and wine, and having comfortable seating will be important for creating a relaxing ambiance, then by all means do it. But if you have limited seating space, and are not trying to encourage people to relax and stay for long periods of time, then stick with cafe tables and chairs. The more people you can seat, the greater your income potential!

Features from the front door to the condiment bar should be arranged in a logical, sequential order. As your customers enter the front door, their travel path should take them past your impulse-buy merchandise display, and the pastry case, before they arrive at the point of order (where your cashier, cash register, and menu-board will be located). Exposing customers to your impulse items and pastries, before they order, will greatly increase their sales. Then, after the order and payment has been taken, they should proceed down-line away from the cash register to pick-up their beverage, and finally, the condiment bar should be located beyond that point. Be sure to separate your point of order from the point of product pick-up by at least six feet, otherwise customers waiting for their beverage may begin to intrude into the space of those ordering.

Don't make the mistakes that many inexperienced designers commonly make. They arrange these features in a haphazard way, so that customers have to change direction, and cut back through the line of awaiting customers to proceed to their next destination in the service sequence. Or, wanting to make their espresso machine a focal point to those entering the store, they place it before the cashier along the customer's path of travel. Customers inevitably end up trying to order from the barista before they are informed that they need to proceed to the cashier first. If this happens dozens of times each day, confusion and slowed beverage production will be the result.

On the employee's side of the counter, work and product flow are even more important. Any unnecessary steps or wasted movements that result from a less than optimal design will slow down employee production. All products should flow seamlesly in one direction towards the ultimate point of pick-up. For example, if preparing a particular item is a 3-step process, then placement of equipment should allow for the 3 steps to occur in order, in one linear direction, with the final step occurring closest to the point where customers will be served.

Equipment should be grouped together so that it is in the immediate proximity of the employee(s) who will be using it. Beyond the actual equipment, empty spaces must be left on the counter top to store ingredients and small wares (tools) used in product preparation. Counter top space will also be needed where menu items will actually be assembled. Think of the grouping of equipment for different job functions as stations. Try to keep different stations compact and in close working proximity to each other, but make sure that there is enough space between each so that employee working-paths don't cross, which could contribute to employee collisions.

Creating defined work stations will allow you to put multiple employees behind the counter when needed. When it is busy, you may need to have 2 cashiers, another person just bagging pastries and brewing coffee, 2 baristas behind the espresso machine, a maybe even a dedicated person working the blenders. If you're preparing sandwiches and salads to order, then another person may need to be added to handle that task. Keeping your stations in close proximity to each other will allow one employee to easily access all equipment during very slow periods of business, thus saving you valuable labor dollars.

When you arrange equipment in relationship to each other, keep in mind that most people are right handed. Stepping to the right of the espresso machine to access the espresso grinder will feel more comfortable than having to move to the left. Likewise, place your ice storage bin to the right of your blenders, so when you scoop ice, you can hold the cup or blender pitcher in your left hand, and scoop with your right.

As you create your store layout, the equipment you select should fit your space and the needs of your anticipated business volume. A busy location will most likely require a dual or twin, air pot, drip coffee brewer (one that can brew 2 pots at the same time), as opposed to a single brewer. If you anticipate selling a lot of blended and ice drinks, then an under counter ice maker, one that can only produce 100 pounds of ice or less per day, will not be sufficient. You should instead locate a high-capacity ice maker (one that can make 400 or 500 lbs. per day) in the back of the house, and transport ice to an ice holding bin up front. Plan to bring in frozen desserts and ice cream? Then a 1 door reach-in freezer in the back of he house will probably be inadequate for you storage needs, so you'll need to consider a 2 or 3 door. I always recommend a 3-group espresso machine for any location that may generate 150 drinks per day or more. And, I can tell you from experience, you can never have too much dry or refrigerated storage space!

Make sure that any equipment you select will be acceptable with your local bureaucracy before your purchase and take delivery of it. All equipment will typically need to be NSF & UL approved, or have a similar, acceptable, foreign certification equivalent. Your bureaucracy will most likely want to see manufacturer specification sheets on all equipment to verify this fact, before they'll approve your plans.

ADA (American's with Disabilities Act) compliance will also come into play when you are designing your coffee bar. In some areas of the country, this will only apply to those areas of your store that will be used by customers. However, other bureaucracies may require your entire store to be ADA compliant. Following are some of the basic requirements of compliance with the code:

• All hallways and isle ways must be 5 feet wide (minimum).

• All countertop working heights must be 34 inches high (instead of normal 36 inch height).

• 18 inches of free wall space must be provided on the strike-side of all doors (the side with the door knob).

• All hand-washing sinks must be ADA friendly.

• All bathrooms must be ADA compliant (5 foot space for wheelchair turnaround, handrails at toilet, acceptable clearance around toilet and hand washing sink, etc.).

• No steps allowed, ramps are OK with the proper slope.

• If your space has multiple levels, then no feature may exist on a level where handicapped access has not been provided, if that same feature does not exist on a level where it will be accessible.

You can find the complete regulations for ADA compliance at the following website:

http://www.access-board.gov/adaag/html/adaag.htm

Beyond the basic Equipment Floor Plan, showing new partitions, cabinets, equipment, fixtures, and furnishings, you'll need to produce some additional drawings to guide your contractors and satisfy the bureaucracies.

Electrical Plan

An electrical plan will be necessary to show the location of all outlets needed to operate equipment. Information such as voltage, amperage, phase, hertz, special instructions (like, "requires a dedicated circuit"), and the horizontal and vertical location of each outlet, should all be specified.

A small, basic coffee shop might get away with a 200 amp service, but typically 400 amps will be required if your equipment package will include items like an electric water heater, high-temperature dishwasher, or cooking equipment (ovens, panini grill, etc.).

In addition to the electrical work required for your coffee business-specific equipment, you may need to adjust existing electrical for additional or reconfigured lighting, HVAC, general-purpose convenience outlets, and exterior signs. Also, have your electrician run any needed speaker wires, TV/internet cables, and cash register remote receipt printer cables at the same time they are installing electrical wires. Finally, make sure your electrician makes provisions for lighted exit signs, and a battery-powered emergency evacuation lighting system, if needed.

Plumbing Plan

A plan showing all plumbing features will be necessary. At minimum, this should show stub-in locations for all needed water sources (hot & cold), drains, your water heater, water purifications system, grease interceptor (if required), bathroom fixtures, etc.

While a typical P-trap drain should be acceptable for most fixtures and equipment, some will require an air-gap drain. An air gap drain does not go through the "S"-shaped twists of the P-trap. Instead, the drain line comes straight down from the piece of equipment or fixture, and terminates 2 inches above the rim of a porcelain floor sink drain. This porcelain drain basin is usually installed directly into the floor. The air gap between the drain line from your equipment or fixture, and the bottom of the basin, prevents any bacteria in the sewer pipe from migrating into the equipment or fixture. I drain the following pieces of equipment to a floor sink drain when creating a plumbing plan:

• espresso machine

• dipper wells

• ice maker

• ice holding bin

• food prep sink

• soft drink dispensing equipment

To save on the life of your water filtration system, only your espresso machine and coffee brewer should be supplied by with treated water. Coffee is 98% to 99% water, so good water quality is essential. Your ice maker should only require a simple particle filter on the incoming line (unless your water quality is terrible). There is no need to filter water that will be used for hand and dish washing, cleaning mops, flushing toilets, and washing floors!

Be aware that many bureaucracies are now requiring a grease interceptor on the drain line from your 3-compartment ware washing sinks and automatic dishwasher. A grease interceptor is basically a box containing baffles that traps the grease before it can enter the public sewer system.

Also understand that a typical retail space will not come equipped with a water heater with enough capacity to handle your needs. Unless your space was previously some type of a food service operation, you will probably need to replace it with a larger one.

If cutting trenches in the floor will be necessary to install porcelain floor sinks, a grease interceptor, and run drain lines, then establishing a few general purpose floor drains at this same time behind the counter, and in the back of the house, will prove useful. Floor drains will allow you to squeegee liquids away when spills occur, and when washing floors.

Finally, if you added some new walls during your remodel, you may need to have the fire sprinkler system for your space adjusted or reconfigured.

Cabinet Elevations

Drawing cabinet elevations, (the view you would have if you were standing in front of your cabinets), will be necessary for your cabinet maker to understand all the features they will need to incorporate into your cabinet designs.

These elevations are not meant to be shop fabrication drawings for your cabinetmaker, but merely serve a reference, showing needed features and desired configuration. Where do you want drawers, and under counter storage space; and, where do you want cabinet doors on that under counter storage? Where should open space be left for the placement of under counter refrigeration and trashcans? Will cup dispensers be installed in the cabinet face under the counter top? These elevations will provide your cabinetmaker with a clear understanding of all these features.

While your kitchen base cabinets at home are typically 24 inches deep, for commercial applications they should be 30 inches deep, and 33 inches if an under counter refrigerator is to be inserted. Also, when specifying the size of an open bay to accommodate under counter refrigeration, be sure to allow a couple of inches more than the physical dimensions of the equipment, so that it can be easily inserted and removed for daily cleaning.

Dimensions Plan

You will need to create a floor plan showing all the critical dimensions for new partitions, doors, cabinets, and fixtures. This will, of course, help make sure that everything ends up where it is suppose to be, and will be the right size.

A final thought about design; unless the space you will be designing is a clean vanilla shell (meaning, nothing currently exists in the space, except perhaps one ADA restroom), you will have to make sure that all the features that you are considering keeping, will be acceptable with your local bureaucracy. Many older buildings were not designed to present codes. If the business type remains the same (your space was occupied by a food service establishment before you), then some times any non compliant features will be grandfathered-in, meaning you don't have to bring them up to current requirements. But don't count on this! You need to check with your bureaucracies to make sure. More and more I see bureaucracies requiring new business owners to remodel, so that all features are compliant with codes. This means you may have to rip-out bathrooms and hallways, add fire sprinkler systems, and provide ramps where there are steps. Better you know all these things before you begin your store design!

I always tell my consulting clients, that if I produce a perfect design and layout for them, they will never notice... because everything will be exactly where you would expect it to be. Unfortunately, if you create a less than optimal design for your coffee bar, you probably won't realize it until you start working in it. Changing design mistakes or inadequacies after the fact, can be extremely expensive. Not correcting those mistakes may even cost you more in lost potential sales. For this reason, I strongly suggest using an experienced coffee business space designer to create your layout for you, or at very least, to review the design you have created. Doing so will payoff with dividends.